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All Journal Jurnal Ekonomi Pembangunan E-Journal Of Cultural Studies Ekonomi Bisnis Journal of Language and Literature Harmonia: Journal of Research and Education Abdimas Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi AKSIOMA: Jurnal Program Studi Pendidikan Matematika Jurnal Sumberdaya Alam dan Lingkungan Journal of Information Systems Engineering and Business Intelligence JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Al-Fikri: Jurnal Studi dan Penelitian Pendidikan Islam Al Ishlah Jurnal Pendidikan AL-HUKAMA´ Jurnal Pilar Nusa Mandiri Maqasid: Jurnal Studi Hukum Islam Jurnal Biologi Tropis Gelanggang Olahraga: Jurnal Pendidikan Jasmani dan Olahraga (JPJO) Jurnal Pertanian Agros Civic-Culture : Jurnal Ilmu Pendidikan PKN dan Sosial Budaya Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Tibuana : Journal of Applied Industrial Engineering JSFK (Jurnal Sains Farmasi & Klinis) JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA Journal of Information System, Applied, Management, Accounting and Research Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Jurnal Pembangunan Nagari Jurnal Agroplasma Walasuji : Jurnal Sejarah dan Budaya Jurnal Vokasi JATI (Jurnal Mahasiswa Teknik Informatika) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Abdi Insani Jurnal Bina Ummat: Membina dan Membentengi Ummat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Teknik Industri Terintegrasi (JUTIN) Mitra PGMI: Jurnal Kependidikan MI Biofarm : Jurnal Ilmiah Pertanian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Ilmiah Wahana Pendidikan Meyarsa:Jurnal Ilmu Komunikasi dan Dakwah Edukasi: Journal of Educational Research An-natiq Jurnal Kajian Islam Interdisipliner Journal of Industial Engineering and Technology Jurnal Momen : Teknik Sipil Suryakancana Jurnal Ilmu Komputer dan Informatika Jurnal Ekonomi dan Manajemen Indonesia Proceeding International Seminar of Islamic Studies Agripreneur : Jurnal Pertanian Agribisnis International Journal of Hydrological and Environmental for Sustainability Indonesia Law Review (ILREV) Al Hurriyah : Jurnal Hukum Islam Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Hikamia: Jurnal Pemikiran Tasawuf dan Peradaban Islam Journal of Artificial Intelligence and Digital Business All Fields of Science Journal Liaison Academia and Sosiety Journal Liaison Academia and Society Jurnal Pendidikan Geosfer Indonesian Research Journal on Education JBSI: Jurnal Bahasa dan Sastra Indonesia Bisma : Business and Management Journal Jurnal Agro Estate International Journal of Performing Arts (IJPA) Lex Lectio Law Journal APPA : Jurnal Pengabdian Kepada Masyarakat TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan UPMI Proceeding Series Journal Sadida: Islamic Communications and Media Studies Jurnal Kewirausahaan dan Inovasi Journal of Citizenship AKSIOMA : Jurnal Sains Ekonomi dan Edukasi YUDHISTIRA : Jurnal Yurisprudensi, Hukum dan Peradilan Al-Hukama: The Indonesian Journal of Islamic Family Law HYPOTHESIS : MULTIDISCIPLINARY JOURNAL OF SOCIAL SCIENCES Journal Of Sustainable Education (JOSE) JUMPA : Jurnal Manajemen Pendidikan Hakamain: Journal of Sharia and Law Studies Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK) Journal of Research in Education and Pedagogy Semarang State University Undergraduate Law and Society Review As-Syirkah: Islamic Economic & Financial Journal Journal of Advance in Language, Literature, and Education JIKUM: Jurnal Ilmu Komputer An-Nahdloh: Journal of Education and Islamic Studies
Salman Alfarisi
Program Studi Seni Drama, Tari, dan Musik STKIP Hamzanwadi Selong
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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CHATIME’S DIGITAL MARKETING, PROMOTION, AND EWOM IMPACT ON THE ROLE OF PURCHASING INTEREST AS A MEDIATOR IN IMPROVING PURCHASE DECISION Mahmud, Muhamad Farid; Handrijaningsih, Lies; Alfarisi, Salman
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.22

Abstract

Encouraging consumer purchasing interest is an important phase in the marketing process because product competition is tightening and providing easy access to information and excellent services, particularly in the ready-to-drink beverage market. The goal of this study is to investigate and evaluate the role of purchasing interest in mediating the impact of digital marketing, promotion, and electronic word-of-mouth on Chatime purchasing decisions in Pondok Cina, Depok. Primary data from 210 respondent questionnaires was analyzed quantitatively. SmartPLS performs multivariate analysis using the Structural Equation Model approach. In addition to demonstrating the mediating role of purchasing interest and the importance of marketing using digital channels, promotion, and electronic word of mouth in driving purchasing decisions; the study's findings explain strategies for driving purchasing decisions in increasingly competitive beverage shops.
THE IMPACT OF MARKET ATMOSPHERE AND PRODUCT DIVERSITY ON PURCHASE INTENTION: PERCEIVED VALUE AS MEDIATING ROLE: Case Study at Pasar Gembrong Sukasari, Bogor City Alfarisi, Salman; Ruspitasari, Widi; Pradiani, Theresia
Jurnal Ekonomi Manajemen dan Bisnis Vol. 6 No. 2 (2025): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jubis.v6i2.2933

Abstract

This study aims to analyze the impact of market atmosphere and product diversity on consumer purchase intention, with perceived value as a mediating variable, at the newly revitalized Pasar Gembrong Sukasari, Bogor City. Although traditional markets such as Pasar Gembrong Sukasari have fully upgraded their physical facilities, they still encounter competitive challenges and suffer from low consumer purchase intentions, even after revitalization efforts. This study uniquely uses perceived value as a mediating variable to explore the relationship between market atmosphere and product diversity as independent variables and purchase intention as a dependent variable in a revitalized traditional market. Previous studies have shown inconsistent results and rarely integrated all four variables into their analyses. This study addresses this gap by incorporating perceived value. This study, grounded in the Stimulus-Organism-Response (S-O-R) theoretical framework, implemented a quantitative methodology by distributing questionnaires to a purposively selected group of 190 respondents. The collected data were subsequently analyzed using SmartPLS v. 3.2.9 in conjunction with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that market atmosphere (39.1% influence) and product diversity (53.2% influence) significantly impact perceived value. Perceived value, in turn, exerts the most substantial influence on purchase intention (63.4% influence) and plays a significant mediating role in the relationship between environmental stimuli (market atmosphere and product diversity) and purchase intention. Notably, the direct effect of product diversity on purchase intention was found to be insignificant (p-value > 0.05), highlighting the essential role of perceived value as a full mediator. To sustainably boost consumer purchase intentions, efforts to enhance market atmosphere and product diversity should prioritize creating a positive perceived value in consumers' minds.
Legal Protection for Workers with Disabilities in Indonesia: Implementation Analysis and Comparison with Japan from a Labor Justice Perspective Alfarisi, Salman; Damayanti, Ratih
Semarang State University Undergraduate Law and Society Review Vol. 6 No. 1 (2026): January-June, 2026
Publisher : Faculty of Law, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lsr.v6i1.35803

Abstract

Workers with disabilities in Indonesia continue to encounter deep and multifaceted barriers in entering and sustaining participation in the formal labor market because the implementation of national regulations that guarantee equal employment rights, workplace accessibility, and protection from discrimination remains inconsistent with the expectations set by existing legal frameworks, creating a significant gap between the normative commitments contained in disability and labor legislation and the realities experienced in workplaces that often underestimate the capabilities of disabled workers, maintain persistent social stigma, and fail to provide adequate facilities and organizational policies that support their effective participation. This study aims to explain the reasons why these barriers persist by examining how weak oversight, limited understanding among employers, inadequate workplace accessibility, minimal use of assistive technology, and the absence of strong incentive and sanction systems collectively undermine the objectives of disability inclusion policies. The findings reveal that companies often disregard hiring quotas, government institutions lack the capacity to enforce compliance, workplaces remain largely inaccessible, and small and medium-sized enterprises struggle to adopt inclusive practices due to resource limitations and insufficient technical guidance. In contrast, multinational companies that have implemented structured facilities, flexible work arrangements, and targeted training demonstrate that inclusion can operate effectively when supported by organizational commitment. Based on these findings, the study recommends strengthening institutional coordination, improving employer education on disability rights, expanding vocational and skills-based training tailored to various types of disabilities, enhancing accessibility facilities in workplaces, and providing clear and practical guidelines for companies of different sizes so they can adjust work environments, tasks, and policies in ways that allow workers with disabilities to participate more fully and sustainably in Indonesia’s labor market.
Co-Authors ', Jushermi Aang Kisnu Darmawan Abdul Rasyad abdur rohman Abror Abror Achmad Budi Susetyo Ade Pratiwi Yorissa Agis, Nabila Agung Nugroho Adi, Agung Nugroho Ainur Rofiq, Ahmad Akmal, Nurul Asmaa Al Kafi, Muhammad Harsya Aldian, Hendy Alfarizy, Renald Alghifari, Muhammad Alwi, Ahmad Amaliyah, Amaliyah Amelia, Shela Amir Machmud, Amir Andayani, Dewi Andi Prastomo Antasari, Citra Apriansyah, Rayhan Ardiansyah, Arif Arie Rakhman Arief Fazlul Rahman, Arief Fazlul arifurrahman, arifurrahman Arisa Qurrotu Aini Lina Arisuma, Neri Arsi, Fadli Arwani, M. Khairul Ashari, Yeva Fadhilah Assita, Rodhatul Audrey, Nadya Azzahra, Ifatunnisa Badarudin Bahtiar Bahtiar Bancin, M Khairul Sahdan Basith, Ahmad Basysyar, Fadhil Muhammad Belinda, Gefina Nissa Bellachintya Reira Christata Binasti, Binasti Bo'do, Stepanus Budiarto, Wawan Budiwan, Diah Wiyani Cahyadi, Wahyu Catur Cahyani, Adinda Intan Cahyani, Regita Chaerunnisa Chan, Abdul Hamid Choironi, Merry Christina, Athalia Daeli, Epipanias Daeli, Ines Junita Putri Dani, Wa Ode Dianita Putri Suaiba Diaz Alghany, Muhammad Hafidz Dina Tauhida DWI SARTIKA PARAMYTA Dwi wahyudiati, Dwi Erindah Dimisyqiyani Erlangga, Sandi Erniwati Erniwati Fahlawi, Najwa Septiana Fajriwasti, Yossi Farihah, Umi Fatihah, Anami Febimulyasih, Febimulyasih Fibarzi, Wiza Ulfa Firdaus, Rafli Fitri Yulianis Fuad, Choirul Gayuh Aji, Gagas Gulo, Gratia Kanisius Guruh Aryotejo, Guruh Hafid Amrullah Hafiz, Abdul Hakim, Ibrahim Al Halizah, Putri Nur Hanhan Burhani Hanif Fuadi, Muhamad HANIIFAN, AFIF HANIIFAN Hasibuan, Sarah Nadia Hendra, Joni Hidayat, Muizzul Hozairi Ida Zulfida, Ida Ikhwanuddin, Mohammad Ilmi Aulia, Nurul Indah Nurhidayati, Indah INDAR SABRI Indra Saputra Jannah, Ida Miftahul Jayanti, Nila Rusiardi Jenar, Riany Ayuniemas Parisya johansyah johansyah Juliansyah, Fickry Kamil, Akhmad Kartika Kusmayati, Nindya Khaira Sihotang, Mutiah Khamidah, Z. Krisyono, Muhammad Bimo Kusuma, Bagus Kusuma, Rizqi Fajar Lestari, Suci Indah Lies Handrijaningsih Lilis Sulistyowati Lutfi Henderlan Harahap M Shofi Saputra M. Sahid Mabrur, Muhammad Arif Mahdiansyah, Nur Makhrus Ali, Muhammad Mamik Suendarti Mardiana, D. P. Maretha, Lala Putri Marlia, Ani Muhamad Farid Mahmud Muhammad Malik Hakim, Muhammad Malik Muhammad Ridha Muksit, Moh Mukti Hakim Muliani Muliani, Muliani Nabil, Ikrar Mujahidin Ahmad Nanda Novita, Nanda Nandang Budiman Naqiya, Sadiyana Yaqutna Nasirudin, Himam Nasution, M Riyansyah Ningsih, Kartina Eka Nofranita, Willy Nur Haidar Nurlaili, Shafira Nursilah Nursilah NURUL HIDAYAH Orin Gusta Andini Palupi, Endah Kinarya Pamungkas, Adhis Darussalam Pangestika, Finna Maessy Perengki Susanto Perkasa, Ripho Delzy Pramuja, Alvin Dian Pratiwi, W. Prayogo, Adhie Prayogo, Arif Zidan Puji Astuti Putri, Khailla Yaman Putri, Meli Anggraini Rachmawati, Ro'fah Nur Rahmadi Rahmadi Raihan Kenny, Muhammad Rajib, Rayi Kharisma Ramadhani, Naufal Zacky Ramadhina, Melati Rizki Ratih Damayanti Retnowulan, Sri Rahayu Rianto, M. Ikbal Riget, Patricia Nora Anak Rini Astuti Ristanti, Dina Riza Andriani Rizkah, Rizkah Rokhim, Minatur Ruspitasari, Widi Sadillah, Sadillah Saearani, Muhammad Fazli Taib Sakti, Sandy Febian Saleh, Arifin Saputra, Danang Rendi Saputra, Romi Saputro, Imron Wahyu Sari, Chika Fatika Satriyo Adhy Shodiq, Ja’far Siahaan, Chandra Erichson Sibuea, Nunti Sihotang, Mutiah Khaira Sinulingga, Rizky Amalia Siswahyudianto Sitanggang, Rivilyo Mangolat Rizky Sonia, Putrisya Novatiara Sri Harini Ekowati Sunardjo, Sunardjo Sunarti Supandi Suprapti, Duhita Driyah Susanto, Gregorius Nugroho Suyatman Syafitri, Azriana Syah Putra, Nur Irfan Dwi Syahruddin S, Syahruddin S Syihab, Ridho Azkaning Tampubolon, Elza Ully Tiara Tanjung Rahayu Telisa Aulia Falianty Theresia Pradiani Tiarahman, Adit Tugiyono Tugiyono Tumangger, Rade Karina Wicaksono, Dimas Satrio Widya Laila Widyastuti, Wahyu Tri Yulandari, Evi Safitri Yusuf, Arfan Yusuf, Zahra Nabila Zahiyah, Adibah Bahirah Zainul Arifin Zakhy Alfattakhy, Moch Zilhadia Zilhadia