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Educational Services Marketing Strategy in Increasing the Interest of Prospective Education Candidates Tyas, Hifani Nimas; Sultoni, Sultoni; Sunandar, Asep
Proceedings Series of Educational Studies 2024: Proceedings of the International Seminar Universitas Negeri Malang Indonesia – Universiti Mala
Publisher : Universitas Negeri Malang

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Abstract

This article discusses the marketing mix of educational services and its application in increasing the interest of prospective students in educational institutions. Using the literature study research method, an analysis was carried out on the elements of the marketing mix, namely products, prices, places, people, facilities, processes, and promotions, as well as how each element contributes to attracting prospective students. The findings show that relevant and quality program offerings, competitive pricing, and accessibility of educational locations are key factors in attracting interest. Additionally, the use of innovative promotional strategies, including digital marketing and engagement with the community, can significantly strengthen the institution's image. This article provides insight into the importance of integrating marketing strategies in the context of education, as well as recommendations for institution managers to optimize the marketing mix to increase the enrollment of prospective students effectively and sustainably, ensuring the institution's long-term success.
The Influence of School Administrative Staff Performance on Quality Non-Academic Administration Services Rahmania, Dwi Anggia; Maisyaroh, Maisyaroh; Sunandar, Asep
Proceedings Series of Educational Studies 2024: Proceedings of the International Seminar Universitas Negeri Malang Indonesia – Universiti Mala
Publisher : Universitas Negeri Malang

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Abstract

Schools as public institutions must be able to satisfy their customers. The paradigm of public service at the educational unit level should be changed from conventional conditions to conditions that are continuously updated so that when needed they are ready to provide services (on-service). School administrative staff must represent civil servants who are proactive, responsive and anticipatory towards the needs, aspirations and expectations of school stakeholders in accordance with Permendiknas Number 24 of 2008 concerning School Administrative Personnel Standards. Therefore, in addition to mastering various hard skills including technical skills, school administrative staff must also master various soft skills that are always displayed when providing services to create customer satisfaction.
The Effect of Supervision Implemented by Principals on Guidance and Counseling Services at State Junior High Schools in Malang City Safitri, Berlian Ayu; Sunandar, Asep; Sumarsono, Raden Bambang
Proceedings Series of Educational Studies 2024: The 3rd International Conference on Educational Management and Technology (ICEMT) 2024
Publisher : Universitas Negeri Malang

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Educational institutions certainly want to improve the quality of school services in order to educational goals optimally. Guidance and counseling services aim to help students achieve academic goals, be able to decide, and responsible themselves and their environment. The quality control is then needed to entire process and supporting components. Principal as a supervisor must be able to coordinate the supervisor program all components. This study aims to describe how the effect of the implementation of supervision carried out on guidance and counseling services. This research was conducted at public junior high schools in Malang City. The method used is quantitative approach with descriptive research design, data processing using SPSS application. The results of the study obtained: (1) principals have implemented supervision techniques both individually and in groups well; (2) guidance and counseling services provided to students in public junior high schools in Malang City have been implemented according to the components of counseling guidance services well; (3) there is a positive influence of supervision on guidance and counseling services at public junior high schools in Malang City. Keywords: effect; supervision; supervision techniques; guidance and counseling services
The Effect of KWL (Know, Want to Know, Learned) Strategy on Improving Reading Comprehension Skills in Intellecual Disability Students Rusdianti, Fahriyana; Sunandar, Asep; Dewantoro, Dimas Arif
Proceedings Series of Educational Studies 2024: The 3rd International Conference on Educational Management and Technology (ICEMT) 2024
Publisher : Universitas Negeri Malang

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This study aims to improve the reading comprehension skills of students with intellectual disability by using the KWL (Know, Want to Know, Learned) reading strategy. This research used quantitative methods with a one group pre-test post-test research design. The research subjects consisted of 5 middly intellectual disability students in grades V-VIII. The research instrument was a test of 20-questions with indicators that measure the ability to understand words, sentences and capture explicit information from reading texts. The treatment was given 4 times. The results showed an increase in post-test scores when compared with pre-test scores. The pre-test average score showed 45 with very low criteria, while the post-test average score shows 72 with good criteria. The hypothesis was then tested using the Wilcoxon test and obtained a value of 0.039 < 0.05. Based on the result of this study, KWL strategy can hone students’ skills in remembering, speaking, reading, and understanding. In addiotion, KWL stratgey also increases student motivation and participation in learning activities. So it can be concluded that the reading comprehension ability of intellectual disability students in grades V-VIII through the application of the KWL strategy has increased. Keywords: Intellectual disability, reading comprehension, KWL strategy
Analysis of Self-Efficacy, Creativity, and Relationship with Implementation Learning Innovation of Senior High School Teachers in Malang City Azizatunnisa, Azizatunnisa; Sunandar, Asep; Sobri, Ahmad Yusuf
Proceedings Series of Educational Studies 2024: The 3rd International Conference on Educational Management and Technology (ICEMT) 2024
Publisher : Universitas Negeri Malang

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Abstract

The aims of research are: (1) knowing teacher self-efficacy; (2) knowing teacher creativity; (3) knowing the application of teacher learning innovations; (4) knowing the relationship between teacher self-efficacy and the application of teacher learning innovations; (5) knowing the relationship between creativity and the application of teacher learning innovations; (6) knowing the relationship between self-effiacy and creativity with the application of teacher learning innovations in public high schools in Malang City. The research used a quantitative approach with a descriptive correlational research design. Sampling technique using propotional random sampling technique was used for each school with a total sample size of 167 certified teachers (Civil Servants). The analysis techniques used are descriptive analysis techniques, prerequisite analysis tests, and hypothesis testing with the help of IBM SPSS Statistic 20. The results of the study are (1) the self-efficacy variable is in the very high category; (2) the creativity variable is in the high category; (3) the variable application of teacher learning innovation is in the high category; (4) there is a positive and significant relationship between self-efficacy and the application of teacher learning innovation; (5) there is a positive and significant relationship between creativity and the application of teacher learning innovation; and (6) there is a positive and significant relationship between self-efficacy and creativity with the application of teacher learning innovation in public high schools in Malang City. Keywords: relationship; self-efficacy; creativity; implementation of learning innovations; teacher
Analysis of Strategies in Improving the Quality of Education in the 3T Region Valmay, Azzahra Callistadea; Supriyanto, Achmad; Sunandar, Asep
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.633

Abstract

This research uses qualitative literature methods reviews. Literature review is carried out by reading various sources from international and national journals. Result of Literature review found that education in Indonesia Especially in the 3T area, the quality is still low. This research aims to gain a deeper understanding of the quality of education in the 3T region by explaining the theory in more detail regarding: Definition of 3T (Tertinggal, Terdepan dan Terluar) Region, Indicators of the Low Quality of Education in Indonesia, Procedures for Improving the Quality of Education in the 3T Region, and Strategies for Improving the Quality of Education in the 3T Region.
Upaya Peningkatan Kemampuan Membaca Al-Qur’an bagi Remaja dengan Metode Qiroati Sunandar, Asep
Khidmat Vol 1 No 1 (2021): Februari 2021
Publisher : Lembaga Pengabdian kepada Masyarakat (LPkM) Universitas Islam Darussalam (UID) | Islamic University of Darussalam Ciamis-Jawa Barat

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Abstract

The teaching of reading and writing the Qur'an is one of the obligations that must be carried out or studied by every Muslim because it is one way to understand the Qur'an well, and it has to do with ritual worship such as prayer, pilgrimage and prayer. In learning to read or write the Qur'an, of course, you can't do it right away, but you have to go through stages. Therefore, in teaching reading and writing the Qur'an, a practical and fast method is also needed. The Qiroati method is one method that is directly without spelling and gets used to reading tartil according to the rules of recitation.
Implications of Islamic Values for Character Education of Students at SDIT Ahmad Yani Elementary School and SDN Landungsari 01 Sindy Mulia Eka; Nurul Ulfatin; Asep Sunandar
Kasyafa: Jurnal Pendidikan Agama Islam Vol. 2 No. 1 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/kasyafa.v2i1.10

Abstract

This study explores the implementation of Islamic values in character education at SDIT Ahmad Yani and SDN Landungsari 01 using the inculcation approach. The aim of the research is to understand how Islamic values are integrated into educational activities and how this influences students' character development. The research employs a qualitative case study design, involving participatory observation, in-depth interviews, and document analysis. Findings reveal that at SDIT Ahmad Yani, programs such as congregational dhuha and zuhr prayers, group prayers, and Qur'an-related extracurricular activities strengthen students' moral and spiritual foundations. At SDN Landungsari 01, activities like congregational prayers and the Sitaya Bebudaya program at the mosque support moral development and national consciousness. Both schools effectively create students who are academically capable, ethically upright, and possess a strong national identity through the integration of Islamic values and the inculcation approach.
The Problems in the Implementation of Inclusive Education in Primary Schools Ediyanto, Ediyanto; Ramadhani, Risa Safira; Fitrasari, Bella Dina; Kenila, Elisabet; Sunandar, Asep; Hastuti, Wiwik Dwi; Suhendri, Suhendri
Journal of ICSAR Vol 7, No 1 (2023): January
Publisher : Department of Special Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um005v7i12023p1

Abstract

Inclusive education is an educational service that provides opportunities for children with SEN to attend regular schools with their peers. Inclusive education is also a form of Education for All. The implementation of inclusive education has been implemented at the primary school level. However, in its implementation, inclusive education still finds problems. The purpose of this study was to analyze the problems of implementing inclusive education in primary schools. This research study goes through three stages: determining the scope that will focus on the research, determining the urgency and novelty of the research, and determining the research formulation and objectives. A total of sixteen journal articles from 2011 until 2020 with the topic of problems in implementing inclusive education in primary schools. This literature is collected through the Google Scholar database. Based on the current literature review, the problems that exist in the implementation of inclusive education in primary schools are found in the aspects of teacher understanding or skills in teaching SEN students, school infrastructure, student attitudes with the presence of SEN students in the same class, the role of parents, implementation of learning and curriculum development, fees procurement, and cooperation with various parties.
Development of Visual Perception Assessment in the Form of an Interactive Digital Book for Students with Mental Disabilities Yuniarti, Neny; Junaidi, Ahsan Romadlon; Sunandar, Asep
Journal of ICSAR Vol 7, No 1 (2023): January
Publisher : Department of Special Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um005v7i12023p51

Abstract

Children with special needs will achieve good learning outcomes if educators conduct assessments.  Assessment is a process to collect information about abilities, advantages and needs that will be used as considerations and decisions related to the preparation of academic programs.  This study aims to develop a visual perception assessment product in the form of a digital book for students with intellectual disability which is expected to be able to measure the ability, difficulty and needs in aspects of the development of children's visual perception with cases of mental impairment needed as consideration in planning learning programs, especially in reading learning.  The method used in this study adapts the Research and Development method initiated by Borg & Gall. The validity of the resulting product is calculated by Aiken's V formula which compared with the table r value (0.78) obtained a material validity value of 0.95 (very valid), a media validity of 0.90 (very valid) and a system validity of 0.91(very valid). The reliability of the products developed proved to be reliable and consistent based on the Cronbach Alpha test which obtained a value of 0.744, higher than the minimum Cronbach Alpha score limit of 0.60. The implementation of the assessment by students with mental disabilities obtained a score of 96.9 percent, meaning that the product can be used very well. Based on the results of this study, the visual perception assessment in the form of interactive digital books for students with intellectual disability that have been developed is suitable for use.
Co-Authors ., Sudarsini Abd Rohim Asnawi Abd. Rohim Asnawi Abdillah, Agni Abdul Huda, Abdul Achmad Supriyanto Ade Dian Firdiana Ade Dian Firdiana Adi Atmoko Agus Timan Agustina, Gina Ahmad Samawi Ahmad Supriyanto Ahmad Supriyanto, Ahmad Ahsan R Junaidi Ahsan R Junaidi, Ahsan R Aisah, Elis Nur Ali Imron Ali Imron Amir Tengku Ramly Amir, Andhini Dwi Wirayani Anarta, Raihan Nurani Anne Sarvitri Anti, Pridianti Dian Aprilia Ema Wardhani Aqilah, Thalsa Syahda Argadinata, Hasan Arum D.E, Diajeng Sekar Asim Asim Asnawi Asnawi Asnawi, Abd. Rohim Azizah, Rafidah Azizatunnisa, Azizatunnisa Bambang Budi Wiyono Barson Robert Murib Basthomi, Yazid Al Bella Dina Fitrasari Burhanuddin Burhanuddin Burhanuddin Burhanuddin Deni Hadiana Deni Hadiana Desi Eri Kusumaningrum Dian Erika Putri Dian Laili Eka Prastiwi Diana Kurniawati Didin Hafidhuddin MS Dimas Arif Dewantoro Diniy Hidayatur Rahman Djum Djum Noor Benty Dwi Putri Handayani Dwi, Andhini Dzintra IliÅ¡ko Ediyanto Emilia Nur Chasanah Sholihin Endro Wahyuno Erlida Ariani Fahmi Fahmi Faiza, Dwi Eni Nur Faiza Fantika Febry Puspitasari Feibry Feronika Wiwenly Senduk Ferdinand Andreas Riovaldo Fina Riswari Fina Riswari Fina Riswari Fina Riswari Fiolina Hana Puspitasari Fiolina Hana Puspitasari Fiolina Hana Puspitasari Firdiana, Ade Dian Fisilky, Farodhiana Fitrasari, Bella Dina Gardiana Karya Gardiana Karya Gardiana Karya Gita Ayu Swastika Hanna Permatasari Tanjung Henny Indreswari Hutasuhut, Fadly Halim Ibrahim Bafadal Icca Nabilah Nisa Ilham Nur Sujatmiko IliÅ¡ko, Dzintra Imam Gunawan, Imam Imanuel Hitipeuw Imron Arifin Indra Andika Prananda Indra Lesmana Indra Lesmana Insiatun Insiatun Insiatun Insiatun Insiatun, Insiatun Irvan, Muchamad Islan Islan Iswahyudi, Silvana Rahma Izuddin Syarif Joko Yuwono Juharyanto Juharyanto Junaidi, Ahsan Romadlon Kamara, Yusufu Kamila, Adissa Cahya Kargbo, Wusu Karya, Gardiana Kenila, Elisabet Khusnul Khotimah Kristanto, Prayoga Dwi Kurniawati, Nanin Diah Kusuma, Raedix Desta Latif, M. Baihaqi Rizki Abdul Lia, Nadia Tri Asfa Linda Setiawati Maisyaroh Masrukhan, Luthfiyah Maulana Amirul Adha Melor Md Yunus Moh. Dwi Kurniyawan Mohammad Efendi Mohd.Mokhtar Bin Tahar Muhammad Irvan Muhammad Irvan Muhammad Syamsun Muhammad Zidni Ilman Nafiah Mukhamad Zulfikar Lutfi Mukhlisin, Muhammad Khoirul Mustiningsih Nadiyah, Salma Neny Yuniarti Neny Yuniarti Neny Yuniarti Nindya Ayu Rizqianti Nindya Ayu Rizqianti Ningsih, Putri Kartika Ni’matul Lailiyah Nova Syafira Ariyanti Novitasari, Dira Alifa Nunung Nurjanah Nur Amaliyah Hanum Nur, Lulla Alisyah Nurabadi, Ahmad Nuri Hidayati nurliah, nurliah Nurul Khikmah Maulidiyah Nurul Ulfatin Nuryani Nuryani Nur’aini, Andini Prima Oktafiyani, Dina Fitri Oktaviani Hidayah Paul Arjanto Pradipta, Rizqi Fajar Prananda, Indra Andika Puspitasari, Fiolina Hana Putri Kartika Ningsih Putri Kartika Ningsih Putri Kartika Ningsih Putri Zachrotul Chumairo Putri, Reza Sutarna Raden Bambang Sumarsono Rahmadani, Bella Wahyu Rahmania, Dwi Anggia Rahmawati, Laily Amalia Ramadhani, Risa Safira Ranti Novianti Rika Yulia Rahmawati Rini, Devi Indra Risa Safira Ramadhani Riswari, Fina Rizki Briandana Rizky Amalia Rosyidi Rizqianti, Nindya Ayu Rosyidi, Rizky Amalia Rusdianti, Fahriyana Sa'diyah, Maemunah Safitri, Berlian Ayu Sari, Dwi Kumala Sary, Kezia Arum Saverinus Gordisona Setyowulan, Dese Silvana Rahma Iswahyudi Silvana Rahma Iswahyudi Sindy Mulia Eka Siti Romlah Sri Hadayani Sri Yeni Mulyani, Sri Yeni Suhendri Suhendri Sultoni Sultoni Sultoni Sultoni, Sultoni Sumarno Sunandar, Jauhari Sunarni Sunarni Sunarni Sunarni Sunarni Sunarwi, Taufik Wayan Supriyanto Supriyanto Surya Wicaksono Syamsul Hadi Teguh Triwiyanto Thalsa Syahda Aqila Tri Firmansyah Tyas, Hifani Nimas Umi Safiul Ummah Valmay, Azzahra Callistadea Vira Maratus Sholihah Wahyudi Siswanto Widiarini Widiarini Wijayanti Reka Wildan Zulkarnain, Wildan Wiwik Dwi Hastuti Yazid Al Basthomi Yuniarti, Neny Yusuf Sobri, Ahmad Yuwono, Joko