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Wening Patmi Rahayu

Universitas Negeri Malang

Author-ID : 2461793

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Online Marketing Using Social Media Performed by Star-Up Entrepreneurs in Kediri Regency Fika Dwi Rahmania; Budi Eko Soetjipto; Wening Patmi Rahayu
Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Vol 3, No 5: MEI 2018
Publisher : Graduate School of Universitas Negeri Malang

Abstract: This study aims at finding out the reasons for start-up entrepreneur to do online marketing using social media, the entrepreneurial strategy used by start-up entrepreneur in doing online marketing using social media and the benefits that the start up entrepreneur get in doing online marketing using social media. This study uses in-depth interviews and documentation. The research type is qualitative with phenomenology approach. The subject of research is 5 start-up entrepreneurs of food and beverage business in Kediri regency. The reasons for using social media are various. First it is because competitors also use social media for marketing. Another reason is using social media will ease the marketers in getting direct feedback from consumers. Then, social media can reach wider scope of consumers, easy to use, and affordable. Strategies used include information strategy, sales promotion and advertising, and join the community. The benefits of using social media are the opportunity of having an instant and fast communication with consumers, businesses and products can be recognized by the public, there is an increase on the revenue received annually.Abstrak: Studi ini bertujuan untuk mengetahui alasan wirausaha pemula melakukan pemasaran online dengan media sosial, strategi wirausaha pemula melakukan pemasaran onilne dengan media sosial dan manfaat yang dirasakan wirausaha pemula melakukan pemasaran online dengan media sosial. Studi ini menggunakan metode wawancara mendalam dan dokumentasi. Jenis Penelitian adalah kualitatif dengan pendekatan fenomenologi. Subjek penelitian adalah lima wirausaha pemula makanan dan minuman di kabupaten Kediri. Alasan menggunakan media sosial antara lain karena kompetitor menggunakan media sosial untuk pemasaran, karena secara langsung mendapatkan feedback dari konsumen, jangkauan luas, mudah digunakan, dan biaya terjangkau. Strategi yang digunakan antara lain strategi informasi, promosi penjualan dan periklanan, serta bergabung dengan komunitas. Manfaat yang dirasakan antara lain komunikasi langsung dan cepat dengan konsumen, usaha dan produk dapat dikenal oleh masyarakat, meningkatnya pendapatan.

Pengukuran Hasil Pendampingan Kelompok Wirausaha Baru di Kota Batu Tahun 2014 Mohammad Zaenal Abidin; Bambang Banu Siswoyo; Wening Patmi Rahayu
Al Tijarah Vol 2, No 1 (2016): June 2016
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v2i1.662

At the end of 2015, Indonesia will be entering ASEAN Economic Community. Indonesia as the largest population in South East Asia will be the largest market if the number of entrepreneur is less than standard number. Especially the competitiveness index of Indonesia comes to the 34th position in the world and in the 4th position in ASEAN. Indonesia economic growth cannot be separated from the contribution of SME. It contributes 98.7% of employment and 59,08% on gross domestic product. As contributor for Indonesia economic growth, SME also faces complex problems both internal and external. In attempt to improve quantity and quality of SME it requires well-programmed moves one of which is recent entrepreneurial assistance program organized by East Java Government. The present study aims at determining knowing mentoring component description and the effect of learning component on the success of recent entrepreneurial assistance program, the result of recent entrepreneurial assistance program, and supporting and obstacle Faktor of recent entrepreneurial assistance program in Batu.The present study employed quantitative causality associative model and embedded model of qualitative. The study consists of independent variable (X); purpose, material, instructor, media, and assistance method and dependent variable is the success of assistance program. The population of the study is the participants of entrepreneurship assistance program in Batu of 2014. The sampling technique employed is saturated sampling with 40 respondents. Analysis technique employed is multiple linear regression analysis and strengthens by the result of qualitative data analysis. The data obtained through questionnaires with Likert scale and interview.In conclusion, that the description of the mentoring program components assessed both by the participants, the size of the success of the mentoring program could be said to be good in size softskill but less good in size hardskill, the learning components; purpose, affects negatively to the success of assistance program, instructors and media affects significantly and positively to the success of assistance program, material and method do not affects significantly and positively to the assistance program. The supporting Faktor affecting the participants is faith and motivation while the obstacle Faktor is capital, tools and marketing management. The suggestions can be given is improving instructor competences and evaluating material and method of assistance program based on the needs of the participants.

Entrepreneurial Intention: The Moderating Role of Improvisation on Student Faculty of Economics, State University of Malang Desi Anggrianto -; Ery Tri Djatmika; Wening Patmi Rahayu
Journal of Business and Management Review Vol. 2 No. 4 (2021): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr24.1342021

Scholars and students are believed to be capable of becoming educated entrepreneurs and opening job vacancies to overcome unemployment. This research was carried out to investigate the entrepreneurial intention of students of the Faculty of Economics, Universitas Negeri Malang, in which the entrepreneurial intention is the closest to the act of entrepreneurship. This research is a quantitative study using analysis techniques hierarchical regression. The results showed that entrepreneurial intention was influenced by self-efficacy and improvisation, while personality and subjective norms did not affect the entrepreneurial intention. The interaction relationship between self-efficacy and improvisation affected negatively on entrepreneurial intentions. Male students were found to have higher entrepreneurial intentions than women.

Pengembangan Aplikasi E-Smes Berbasis Android dengan Waterfall Method Sebagai Solusi Pemasaran dan Pengelolaan Usaha UMKM Tri Kurniawati; Mentari Ritonga; Jean Elikal Marna; Yenni Artati; Wening Patmi Rahayu
Jurnal Ecogen Vol 4, No 4 (2021): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v4i4.12414

Cooperatives and MSMEs (Micro, Small, and Medium Enterprises) are some of the sectors that make a positive contribution to economic growth in Indonesia. The contribution obtained from the existence of MSMEs to GDP reaches 60% with the employment of 116.7 million people or 97.02% of the total workforce that is already working. Even though they have a big role, on the one hand, MSMEs have not been able to optimally manage their business, especially related to business management. The majority of MSME actors have not benefited from the use of digital technology because most MSME business actors have not fully understood the importance of using digital technology. The E-SMEs applications that will be developed for partners in this research are applications built using Java Enterprise Edition (JEE) technology. Java Enterprise Edition technology is a Java development for enterprise solutions, ranging from web-based applications using servlets and JSPs and android-based applications. The advantages of Java Enterprise Edition technology can create a reliable and portable application because Java can be implemented on various platforms and operating systems. In making this application using the Waterfall method which refers to the system development process model called the System Development Life Cycle (SDLC). This research method is a research and development method with the ADDIE approach. The developed e-SMEs application can later be used by Fiara Sulam to do online marketing and also digitally manage their finances.Keywords : E-SMEs MSMEs; Business Management

CONSUMPTION RATIONALITY OF STUDENTS IN THE FACULTY OF ECONOMICS UNIVERSITAS NEGERI MALANG VIEWED FROM LOCUS OF CONTROL MEDIATED BY FINANCIAL LITERACY Novita Ika Fitriani; Sri Umi Mintarti Widjaja; Wening Patmi Rahayu
International Journal of Economy, Education and Entrepreneurship Vol. 1 No. 3 (2021): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v1i3.31

This study aims to determine the consumption rationality of Faculty of Economics students, Negeri Negeri Malang, regarding locus of control mediated by financial literacy. In this study, the financial literacy variable, apart from being used as an independent variable, is also used as a mediating variable that can bridge the relationship between variables. This study uses a quantitative approach to causality by using path analysis techniques. This study uses a quantitative approach to causality by using path analysis techniques. The sample in this study amounted to 273 respondents consisting of Faculty of Economics students, Negeri Negeri Malang class 2017. The sampling technique used a proportional random sampling technique, which is a random sampling technique that is balanced or proportional to the number of subjects. Data collection techniques with questionnaires and documentation. The results of this study indicate that there is a direct influence of locus of control on financial literacy and consumption rationality. There is a direct influence of financial literacy on consumption rationality. The path coefficient value on the direct influence is greater than the indirect effect on the locus of control on consumption rationality, so financial literacy does not act as a mediation on the influence of locus of control on consumption rationality. Suggestions for further research are to examine other variables and use different analytical tools so that more detailed results are obtained

THE EFFECT OF ENTREPRENEURSHIP EDUCATION, PARENTAL SUPPORT, AND INTERNAL LOCUS OF CONTROL ON SELF-EFFICACY MODERATING INTEREST IN ENTREPRENEURSHIP Muhammad Vicky Zulfikar; Ery Tri Djatmika Rudijanto Wahju Wardhana; Wening Patmi Rahayu
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 1 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i1.44

Interest in entrepreneurship is an act of individual desire to do business. Interest in entrepreneurship arises because of the urge to prove what is obtained from knowledge and information. The desire to be involved in business activities is also a factor in a person's interest in entrepreneurship. This study examines the effect of entrepreneurship education, parental support, internal locus of control, and self-efficacy on interest in entrepreneurship. The sample in this study was 148 students from UMM, Unisma, and Unikama. The data analysis technique used is a descriptive data analysis technique, Partial Least Square (PLS) method using SmartPLS version 3 software, and hierarchical structural equation modeling. This study found a significant effect of entrepreneurship education, parental support, and internal locus of control on interest in entrepreneurship. Self-efficacy has a positive influence in moderating entrepreneurship education, parental consent, and internal locus of control on entrepreneurial interest

Pelatihan MIT App Inventor Sebagai Media Pembelajaran Kewirausahaan Ika Zutiasari; Wening Patmi Rahayu; Siti Zumroh; Rila Ayu Agnes Indarwati
Jompa Abdi: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2022): Jompa Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.04 KB)

Perkembangan teknologi saat ini cukup pesat seiring dengan perkembangan zaman yang semakin modern. Dengan meningkatnya perkembangan teknologi ini maka harus bisa menyesuaikan dengan keadaan saat ini, salah satunya pada bidang pendidikan yaitu penerapan media pembelajaran. Media pembelajaran menjadi salah satu faktor penunjang tercapainya tujuan pembelajaran. Para tenaga pendidik diharapkan bisa mengikuti perkembangan ini agar mereka dapat memberikan pembelajaran yang optimal bagi peserta didik. Berdasarkan hal tersebut maka tim pengabdian Universitas Negeri Malang mengadakan sebuah kegiatan dengan tujuan untuk memberikan pelatihan penggunaan MIT APP inventor. Target dari pengabdian ini adalah guru SLB YPAC Kota Malang. Metode pelaksanaan pelatihan ini adalah melalui Training of Trainer (TOT) dengan memberikan materi melalui ceramah, kemudian dilanjutkan dengan praktik secara langsung oleh peserta secara mandiri. Program pelatihan ini dihadiri oleh 18 guru yang dilakukan pada tanggal 20-27 Agustus 2021. Praktik ini selain dibimbing secara langsung tim pengabdian juga memantau melalui group WhatsApp. Hasil pelatihan tersebut, para peserta berhasil membuat media pembelajaran berupa aplikasi yang terinstal pada smarthphone berbasis Android yang didalamnya terdapat tema kewirausahaan.

Analisis Efektivitas Pembelajaran Pengantar Ekonomi Mikro melalui Case Base Method dengan Pendekatan SEEQ Tri Kurniawati; Yuhendri Leo Vrista; Mentari Ritonga; Wening Patmi Rahayu; Nurul Hidayati; Putri Rahmayanti
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 12, No 2 (2022): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011207220

This research aims to analyze the effective learning of introducing microeconomic courses through the implementation case base method with students' evaluation of the Educational Quality (SEEQ) approach. The research type is classroom action research with Sprial of Kemmis & Mc Taggart model. The result shows that case base method implementation can increase learning effectiveness. Recommended to the lecturer of the introduction of microeconomics course to use learning case base method as increasing learning effectiveness to getting learning outcomes.

The Effect of Digital Literature, Entrepreneurship Literature, and Entrepreneurship Behavior on Marketing Performance of Traditional Market Traders in Dinoyo Malang (Case Study of Traders on Malang Online Platform) Septia Anggi Saputri; Agung Winarno; Wening Patmi Rahayu
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 2 (2022): IJHESS- OCTOBER 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i2.249

This study aims to determine whether there is a direct and indirect influence between Digital Literacy, Entrepreneurial Literacy on Marketing Performance, and Entrepreneurial Behavior in the Dinoyo traditional market. This study uses a discrete/normal quantitative approach, that is, this data is obtained from the calculation results of traders who join the online platform application. The sampling technique was 200 respondents. Data analysis of this research was carried out using the Statistical Package for the Social Sciences (SPSS) method using SPSS. The results of this study are that: 1) Digital Literacy has a positive and significant direct effect on Marketing Performance with a Beta value of 0.367 and Entrepreneurial Behavior with a Beta value of 0.269 2) Entrepreneurial Literacy has a positive and significant direct effect on Marketing Performance with a Beta value of 0.238 and Entrepreneurial Behavior with a Beta value of 0.364. 3) Entrepreneurial Behavior has a positive and significant with a Beta value of 0.221 direct effect on Marketing Performance 4) Digital Literacy has a positive and significant with a Beta value of 0.350 direct effect on Marketing Performance through Entrepreneurial Behavior 5) Entrepreneurial Literacy has a positive and significant with a Beta value of 0.318 direct effect on Marketing Performance through Entrepreneurial Behavior. Based on the results of this study, the researchers suggest that this research is not only one product, so that it can be generalized widely. Because at this time digital cannot be separated from aspects of human life along with the times. Understanding of digital literacy, entrepreneurial literacy, and entrepreneurial behaviour can improve the marketing performance of traders. Keywords Employee Digital Literacy, Entrepreneurship Literacy, Entrepreneurial Behavior, Marketing Performance.

The Influence of Family Economic Education, Lifestyle On Consumption Behavior Through Economic Literacy In FEB UM Students Andi Wisnu Murti; Sri Umi Mintarti Widjaja; Wening Patmi Rahayu
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 3 (2022): IJHESS-DECEMBER 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i3.299

This study aims to examine the influence between variables whether there is a direct or indirect effect between the independent (exogenous) variables on the (endogenous) variables. This study uses a quantitative approach using data analysis techniques, namely SEM (Structural Equation Model) analysis. The population of this study were all FEB UM students, totaling 1118. The sample in this study were 295 respondents consisting of FEB UM students class of 2020. The sampling technique used a proportional random sampling technique, which is a random technique that is balanced and proportional to the number of subjects. Data collection techniques with questionnaires, and documentation. The results of this study indicate that there is a positive and significant influence of family economics education on the economic literacy of 2020 FEB UM students. There is a positive and significant influence of lifestyle on the economic literacy of 2020 FEB UM students. There is a positive and significant influence of family economics education on consumption behavior in 2020 UM FEB students. There is a positive and significant influence of lifestyle on consumption behavior in 2020 UM FEB students. There is a positive and significant influence of economic literacy on the consumption behavior of FEB UM 2020 students. There is an indirect positive and significant effect of family economics education on consumption behavior through the economic literacy of 2020 FEB UM students. There is an indirect positive and significant influence of family lifestyle on consumption behavior through the economic literacy of 2020 FEB UM students, so the seventh hypothesis is accepted .

Co-Authors Abdul Fattah, Fuad Adinda Marcelliantika Agnesia, Rila Ayu Agung Winarno Agus Hermawan Agus Hermawan Agustin, Resty Aisyah Asri Nurrahma Akh. Fawaid Alby Aruna Alviansyah, Havisfal Amala, Istiqomah Ahsanu Amaliyah, Khoirotul Andaryanto Andi Basuki, Andi Andi Wisnu Murti Andy Chandra Pramana ANGGA MARTHA MAHENDRA, ANGGA Antara, Radittya Mahasputra Ar-Rasyi, Hasna Hamida Alifia Arumsari, Oktaviani Putri Dita Aruna, Alby Asep Dana Saputra Asrizal Atma Wijaya, Ginanjar Aulia Ramadhani A’rasy Fahrullah Bambang Banu Siswoyo Bambang Sugeng Budi Eko Soetjipto Budiono , Sunarto Cecilia Indah Hapsari Cyndy Novi Octavia Damayanti, Vidya Dede Rusmana Desi Anggarwati Desi Anggrianto - Devi, Shinta Prasetia Dewi, Titis Shinta Dida Maulidya Al Afshana Didik Indratno Djoko Dwi Kusumajanto Djoko, Sunarti Doni Erfianto Dwi rahayu Eka Putri Surya Erlina Puspita Istikomah Ery Tri Djatmika RWW Eva Rosita Dewi Farij Ibadil Maula Fathonah, Sastiana Mandasari Fatmala, Fila Dia Ayu Fawaid, Akh Feri Andika Prasetya Fika Dwi Rahmania Firzon Ainur Roziqin, Mohamad Fitriani Giarti Ningsih Gilang Permatasari, Trivena Hamdani Hamdani Hamdani, Umar Hanik Munaddifah Haribowo, Siget Fitrianto Heny Kusdiyanti, Heny Heri Heri, Heri Heri Praktikto Heri Pratikto Hidayatin Hidayatin Huda, Achmad Nuril Ibrahim, Muhammad Maulana Indarwati, Rila Ayu Agnes Iriaji Jali, Jafalizan Md. Jamaluddin Jamaluddin Kevin Ghulaman Silmi Khusnia, Rif’atul Kiki Zilfia Auliatul Maurisa Kristianingsih, yuyun Kukuh Handojo Kuncoro Aprilia Hikmawati Lili Purwanitasari Ludi Wishnu Wardana Madziatul Churiyah Mahardhika, Early Harison Manus, Victorio Chipta Gregory Marcelliantika, Adinda Marna, Jean Elikal Martha, Jefry Aulia Maulia, Danis Mentari Ritonga Mohammad Hari, Mohammad Mohammad Zaenal Abidin Muaddab, Hafis Mubarok, Dimas Hamdan Muchamad Rizky Fauzi Muh K Bonesaputra Rukman Muhammad Rivai Muhammad Vicky Zulfikar Mujiyanti, Sri Ayudha Nabilah, Zahidah Ismah Nahdi, Moehammad Robith Nasikh Ningsih, Giarti NORIDA CANDA SAKTI Novita Ika Fitriani Novitasari, Anindita Trinura Nurul Farida Nurul Hidayati Nynys Khoirun Nisa’ Pangestu, Witjaksono Adi Prabowo, Andri Eko Prabowo, Stanley Pramana, Aditya Prasetyo, Abdul Rahman Prayitno, Reza Dwi Purnomo Purwanto, Sandi Purwanto, Yusuf Puspitasari, Ranny Fitria Putri Rahmayanti Putri Surya, Eka Rachmad Hidayat Rachman, Tutut Arif Raisa Fitri Raya Sulistyowati Rila Ayu Agnes Indarwati Rizkita, Marsya Aulia Roziqin, Mohamad Firzon Ainur RR. Ella Evrita Hestiandari Rr. Suci Palasari Rudi, Jupensius Rully Wiliandri Satia Nur Maharani Selviani Putri Anggia Septia Anggi Saputri Septiawan, Bambang Shendy Andrie Wijaya Siti Ulfatul Faizah Siti Zumroh Sri Umi Mintarti Sriyani Mentari Sudarmiatin Sulikah Sulikah Sulistiyani, Sulistiyani Sunandes, Aris Sunyoto, Agus Bambang Suprayitno, Hery Surasak Jamnongsarn Surya, Eka Putri Susilowati, Eni Suyowanto, Suyowanto Syahrul Munir Tisa Reta Vianda Titis Shinta Dhewi, Titis Tri Kurniawati Umagapi, Dara Anindya Putri Umatin, Choiru Uswatun Hasanah Utami, Rizki Amalia Vhalery, Rendika Vica Vekyana Sagita Wahyu Dede Gustiawan Wardhana, Ludi Wishnu Wardhani, Herlina Kusuma Wati, Sri Sulistiya Wibowo, IG. Jarot Febri Setyo Widyaningrum, Santi Wijaya, Ginanjar Atma Winda Purwaning Suhairiya Yasari, Niluh Komang Kusuma Yenni Artati Yogatama, Ahmad Nizar Yohanes Wibisono Yuhendri L V Yusnita Wardani Zumroh, Siti Zutiasari, Ika

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