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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Bisnis dan Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Al Tijarah Jurnal Pendidikan Ekonomi & Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JETL (Journal Of Education, Teaching and Learning) Dedication : Jurnal Pengabdian Masyarakat Jurnal Inovasi Pendidikan Ekonomi Jurnal Karinov RESEARCH AND DEVELOPMENT JOURNAL OF EDUCATION (RDJE) wacana equiliberium (jurnal pemikiran penelitian ekonomi) JBMR: Journal of Business and Management Review Jurnal Ecogen Journal of Management - Small and Medium Enterprises (SME's) Didaktika: Jurnal Kependidikan International Journal of Business, Law, and Education International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Applied Business, Taxation and Economics Reseach Jurnal Bisnis Mahasiswa PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Abimanyu: Journal of Community Engagement Social Science Studies East Asian Journal of Multidisciplinary Research (EAJMR) International Journal of Humanities Education and Social Sciences Brilliant International Journal of Management and Tourism (BIJMT) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Jurnal Ekonomi, Bisnis dan Manajemen Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JOMPA ABDI: Jurnal Pengabdian Masyarakat Journal of Educational Analytics Journal of Finance and Business Digital (JFBD) Abdimas Indonesian Journal Asian Journal of Management Analytics Jurnal Pengabdian Masyarakat Bhinneka Literacy : International Scientific Journals of Social, Education, Humanities Profit: Jurnal Manajemen, Bisnis dan Akuntansi JIPkM International Education Trend Issues Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Dedication : Jurnal Pengabdian Masyarakat Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities RISK : Jurnal Riset Bisnis dan Ekonomi RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Bisnis Kreatif dan Inovatif International Journal of Economics and Management Sciences Jurnal Manajemen Kewirausahaan dan Teknologi International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Pajak dan Manajemen Keuangan Global Leadership Organizational Research in Management International Journal of Social Science and Community Service Jurnal Riset Multidisiplin Edukasi AT-TAKLIM: Jurnal Pendidikan Multidisiplin IJHABS Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Brilliant International Journal of Management and Tourism
Wening Patmi Rahayu
Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : IJHABS

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Resources and Innovation Strategies in Entrepreneurship in Micro, Small and Medium Enterprises (MSMEs) Antara, Radittya Mahasputra; Andaryanto; Rahayu, Wening Patmi; Winarno, Agung
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.468

Abstract

Micro, small and medium-sized enterprises (MSMEs) are vital to the Indonesian economy, both in Indonesia and Southeast Asia. Small and medium-sized businesses (MSMEs) play an important role in economic growth and job creation in a country. Innovation in products, services, and business strategies is crucial in the context of globalization and intensified competition. Innovation is critical to the growth of MSMEs as the differences in access to resources between MSMEs and large enterprises pose significant challenges. Innovation strategies enable firms to maximize their resources and become more competitive. In this article, the perspectives of Resource-Based View theory (RBV) and Resource-Advantage theory (R-A theory) are discussed in order for businesses to compete with other businesses, both theories relate to maximizing resources and focusing on innovation. As market conditions are always changing, businesses must be competitive. With innovative strategies, MSMEs can respond to rapid market transformation and evolving consumer desires. Intellectual and human resources, financial resources, technological resources, and organizational resources are important resources owned by MSMEs to support them in innovating to achieve sustainable business goals. MSMEs face several issues, such as access and financial constraints, effects of digitalization, financing mechanisms, and policy implications that can be further researched.
Implementation of Green Marketing Mix at The Body Shop: A Marketing Strategy to Increase Consumer Satisfaction and Brand Loyalty Yasari, Niluh Komang Kusuma; Agustin, Resty; Winarno, Agung; Rahayu, Wening Patmi
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.488

Abstract

This study aims to analyze The Body Shop's implementation of Green Marketing Mix elements in the Indonesian market in the period 2023-2024, as well as its influence on consumer satisfaction and brand loyalty. Given the intensive competition in the cosmetics and body care sector, The Body Shop's ability to maintain differentiation through ethical values and sustainability is crucial. This research uses the Systematic Literature Review (SLR) method to synthesize findings from relevant studies on the Green Marketing Mix, consumer satisfaction, and brand loyalty, particularly in the context of the cosmetics industry and The Body Shop's business practices. The main focus of the analysis is on the four core elements of the Marketing Mix (Product, Price, Place, and Promotion) with a sustainability (Green) perspective. The results of the study are expected to provide strategic insights to The Body Shop in optimizing the Green Marketing Mix to increase consumer satisfaction and strengthen brand loyalty in the Indonesian market, as well as provide an academic contribution in understanding the implementation of green marketing in the cosmetics industry.
Co-Authors Abdul Fattah, Fuad Adinda Marcelliantika Agnesia, Rila Ayu Agung Winarno Agus Hermawan Agus Hermawan Agustin, Resty Aisyah Asri Nurrahma Akh. Fawaid Alby Aruna Alviansyah, Havisfal Amala, Istiqomah Ahsanu Amaliyah, Khoirotul Andaryanto Andi Basuki, Andi Andi Wisnu Murti Andy Chandra Pramana ANGGA MARTHA MAHENDRA, ANGGA Antara, Radittya Mahasputra Ar-Rasyi, Hasna Hamida Alifia Arumsari, Oktaviani Putri Dita Aruna, Alby Asep Dana Saputra Asrizal Atma Wijaya, Ginanjar Aulia Ramadhani A’rasy Fahrullah Bambang Banu Siswoyo Bambang Sugeng Budi Eko Soetjipto Budiono , Sunarto Cecilia Indah Hapsari Cyndy Novi Octavia Damayanti, Vidya Dede Rusmana Desi Anggarwati Desi Anggrianto - Devi, Shinta Prasetia Dewi, Titis Shinta Dida Maulidya Al Afshana Didik Indratno Djoko Dwi Kusumajanto Djoko, Sunarti Doni Erfianto Dwi rahayu Eka Putri Surya Erlina Puspita Istikomah Ery Tri Djatmika RWW Eva Rosita Dewi Farij Ibadil Maula Fathonah, Sastiana Mandasari Fatmala, Fila Dia Ayu Fawaid, Akh Feri Andika Prasetya Fika Dwi Rahmania Firzon Ainur Roziqin, Mohamad Fitriani Giarti Ningsih Gilang Permatasari, Trivena Hamdani Hamdani Hamdani, Umar Hanik Munaddifah Haribowo, Siget Fitrianto Heny Kusdiyanti, Heny Heri Heri, Heri Heri Praktikto Heri Pratikto Hidayatin Hidayatin Huda, Achmad Nuril Ibrahim, Muhammad Maulana Indarwati, Rila Ayu Agnes Iriaji Jali, Jafalizan Md. Jamaluddin Jamaluddin Kevin Ghulaman Silmi Khusnia, Rif’atul Kiki Zilfia Auliatul Maurisa Kristianingsih, yuyun Kukuh Handojo Kuncoro Aprilia Hikmawati Lili Purwanitasari Ludi Wishnu Wardana Madziatul Churiyah Mahardhika, Early Harison Manus, Victorio Chipta Gregory Marcelliantika, Adinda Marna, Jean Elikal Martha, Jefry Aulia Maulia, Danis Mentari Ritonga Mohammad Hari, Mohammad Mohammad Zaenal Abidin Muaddab, Hafis Mubarok, Dimas Hamdan Muchamad Rizky Fauzi Muh K Bonesaputra Rukman Muhammad Rivai Muhammad Vicky Zulfikar Mujiyanti, Sri Ayudha Nabilah, Zahidah Ismah Nahdi, Moehammad Robith Nasikh Ningsih, Giarti NORIDA CANDA SAKTI Novita Ika Fitriani Novitasari, Anindita Trinura Nurul Farida Nurul Hidayati Nynys Khoirun Nisa’ Pangestu, Witjaksono Adi Prabowo, Andri Eko Prabowo, Stanley Pramana, Aditya Prasetyo, Abdul Rahman Prayitno, Reza Dwi Purnomo Purwanto, Sandi Purwanto, Yusuf Puspitasari, Ranny Fitria Putri Rahmayanti Putri Surya, Eka Rachmad Hidayat Rachman, Tutut Arif Raisa Fitri Raya Sulistyowati Rila Ayu Agnes Indarwati Rizkita, Marsya Aulia Roziqin, Mohamad Firzon Ainur RR. Ella Evrita Hestiandari Rr. Suci Palasari Rudi, Jupensius Rully Wiliandri Satia Nur Maharani Selviani Putri Anggia Septia Anggi Saputri Septiawan, Bambang Shendy Andrie Wijaya Siti Ulfatul Faizah Siti Zumroh Sri Umi Mintarti Sriyani Mentari Sudarmiatin Sulikah Sulikah Sulistiyani, Sulistiyani Sunandes, Aris Sunyoto, Agus Bambang Suprayitno, Hery Surasak Jamnongsarn Surya, Eka Putri Susilowati, Eni Suyowanto, Suyowanto Syahrul Munir Tisa Reta Vianda Titis Shinta Dhewi, Titis Tri Kurniawati Umagapi, Dara Anindya Putri Umatin, Choiru Uswatun Hasanah Utami, Rizki Amalia Vhalery, Rendika Vica Vekyana Sagita Wahyu Dede Gustiawan Wardhana, Ludi Wishnu Wati, Sri Sulistiya Wibowo, IG. Jarot Febri Setyo Widyaningrum, Santi Wijaya, Ginanjar Atma Winda Purwaning Suhairiya Yasari, Niluh Komang Kusuma Yenni Artati Yogatama, Ahmad Nizar Yohanes Wibisono Yuhendri L V Yusnita Wardani Zumroh, Siti Zutiasari, Ika