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Wening Patmi Rahayu

Universitas Negeri Malang

Author-ID : 2461793

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The Influence of Entrepreneurship Education And Adversity Question on Entrepreneur Intention Through Entrepreneurial Attitude on Students in Jombang District Nabilah, Zahidah Ismah; Rahayu, Wening Patmi; Maharani, Satia Nur
International Education Trend Issues Vol. 2 No. 2 (2024): International Education Trend Issue
Publisher : PT. BATARI EDU CALYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ieti.v2i2.468

Entrepreneurial intention is a person's encouragement in deciding what they will do and the realization is in the form of an attitude that is done. This study examines the direct and indirect effects of Entrepreneurship Education, Adversity Questions, and Entrepreneur Intention through Entrepreneurial Attitude. The sample of this research is students of private universities in Jombang Regency who have taken entrepreneurship courses such as STIE PGRI, Darul Ulum University, Hasyim'Asyari University, KH.A.Wahab Hasbullah University, PGRI University which amounted to 235 respondents. Data analysis used descriptive analysis, Structural equation model-partial least square (SEM-PLS). The results of this study found that there is a positive and significant effect of Entrepreneurship Education on Entrepreneurial Attitude, Adversity question on Entrepreneurial Attitude, and there is a positive and insignificant effect of Entrepreneurship Education on Entrepreneur Intention, there a positive and significant effect of Adversity Question on Entrepreneur Intention and there is no indirect effect of Entrepreneurship Education, on Entrepreneur Intention through Entrepreneurial Attitude. There is an indirect effect of the Adversity Question on Entrepreneur Intention through Entrepreneurial Attitude.

The Influence of Entrepreneurial Education and Entrepreneurial Mindset on Entrepreneurial Intention Throgh Self-Efficacy : Study on Business and Marketing Students in Banyuwangi Prayitno, Reza Dwi; Rahayu, Wening Patmi; Wardhana, Ludi Wishnu
International Education Trend Issues Vol. 2 No. 2 (2024): International Education Trend Issue
Publisher : PT. BATARI EDU CALYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ieti.v2i2.783

This study aims to examine the influence of Entrepreneurial Education and Entrepreneurial Mindset on Entrepreneurial Intention through Self- Efficacy. The goals of this study are to ascertain: (1) The direct effect of Entrepreneurial Education on Self-Efficacy, (2) The direct effect of Entrepreneurial Mindset on Self-Efficacy, (3) The direct effect of Entrepreneurial Education on Entrepreneurial Intention, (4) The direct effect of Entrepreneurial Mindset on Entrepreneurial Intention, (5) The direct effect of Self-Efficacy on Entrepreneurial Intention, (6) The indirect effect of Entrepreneurial Education on Entrepreneurial Intention through Self-Efficacy, and (7) The indirect effect of Entrepreneurial Mindset on Entrepreneurial Intention through Self-Efficacy. This study utilizes a quantitative methodology, including descriptive and explanatory research techniques. The research included a total of 293 students as participants, specifically those enrolled in Business and Marketing majors. The sample is collected accidentally by distributing questionnaires as part of a mix of purposeful and accidental sampling via Google Forms and considering criteria relevant to the research objectives. SEM-PLS and descriptive statistics are two examples of data analysis methodologies

Pemilahan Sampah Dan Pemanfaatan Limbah Kertas Sebagai Edukasi Zero Waste Lifesyle Menuju Wairausaha Berbasis Lingkungan Ika Zutiasari; Wening Patmi Rahayu; Raisa Fitri; Jefry Aulia Martha
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 1 No. 3 (2023): Juli : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v1i3.100

The purpose of this service program is to provide knowledge and skills related to processing waste, especially paper/inorganic waste into products that have a sale value. Participants in this program are 20 fostered residents from Class 1 prisons in Malang. The method of implementing this activity is carried out by providing guidance, in the form of providing material, demonstrations to direct practice. As a result of this training activity, participants can develop products such as vases, tissue boxes, bags, etc. from the rolls of paper they make. The participants were very enthusiastic in implementing the program, because this program is in line with previous programs related to waste management as a zero waste lifestyle education.

Peningkatan Kompetensi Profesional Guru Anggota MGMP Bisnis Daring Pemasaran Kabupaten Malang Melalui Workshop Advance Materials Dalam Pelaksanaan Kurikulum Merdeka Hidayat, Rachmad; Rahayu, Wening Patmi; Hari, Mohammad; Martha, Jefry Aulia
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 2 (2024): April
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i2.810

Semakin berkembang peradapan dunia menuntut guru untuk ikut menyesuaikan keilmuan yang dimilikinya. Guru dituntut untuk meningkatkan kemampuannya terutama dalam kemapuan profesional dalam penguasaan materi. Sehingga seorang guru harus memiliki advance materials atau pengembangan materi lanjutan bidang keilmuannya. Metode yang digunakan dalam pelaksanaan pengabdian ini antara lain: 1) ceramah; 2) tanya jawab; 3) praktek, dan 4) pendampingan. Peserta dalam kegiatan ini adalah anggota MGMP Bisnis Daring Pemasaran Kabupaten Malang. Hasil pelaksanaan kegiatan dapat diketahui seluruh peserta sudah memiliki pemahaman terkait perkembangan materi pembelajaran di program studi Bisnis Daring Pemasaran. Seluruh peserta juga sudah memiliki pengetahuan dan pemahaman tentang pengoperasian dan penerapan platform pengiklanan digital. Serta seluruh peserta sudah memiliki pengetahuan dan pemahaman tentang advanced materials pengiklanan digital.

Pelatihan Pengembangan Media Pembelajaran Berbasis Artificial Intelligence Dalam Meningkatkan Kompetensi Profesional Guru Anggota MGMP Bisnis Daring Pemasaran Kabupaten Malang Hidayat, Rachmad; Rahayu, Wening Patmi; Hari, Mohammad; Martha, Jefry Aulia
Jurnal Pengabdian Masyarakat Bhinneka Vol. 3 No. 2 (2024): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v3i2.107

Perkembangan Artificial Intelligence telah mengubah banyak aspek kehidupan manusia, termasuk dunia pendidikan. Pemanfaatan Artificial Intelligence dalam pendidikan tidak hanya memberikan dampak pada individu, tetapi juga memberikan kontribusi besar terhadap pengembangan masyarakat secara keseluruhan. Pelaksanaan kegiatan pengabdian menggunakan metode: 1) ceramah; 2) tanya jawab; 3) praktek, dan 4) pendampingan. Peserta dalam kegiatan ini adalah guru anggota MGMP Bisnis Daring Pemasaran Kabupaten Malang. Hasil pelaksanaan kegiatan dapat diketahui seluruh peserta sudah memiliki pemahaman terkait perkembangan materi pembelajaran di program studi Bisnis Daring Pemasaran. Seluruh peserta juga sudah memiliki pengetahuan dan pemahaman tentang pemanfaatan Artificial Intelligence dalam mengembangkan media pembelajaran digital.

PENINGKATAN KEMAMPUAN MEMBUAT MEDIA PEMBELAJARAN DENGAN BANTUAN WEBSITE GENIALLY PADA GURU-GURU SMK ISLAM BATU Rahayu, Wening Patmi; Hidayat, Rachmad; Zutiasari, Ika; Rusmana, Dede; Indarwati, Rila Ayu Agnes; Zumroh, Siti
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 3 (2023): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i3.783

The rapid development of information technology has resulted in a transformation in the educational paradigm, forcing educators to reformulate their learning models. In this context, technology integration becomes imperative, encouraging teachers to utilize technological tools in the learning process. Despite the abundance of free online learning resources, it remains crucial to align them with real classroom dynamics. In response to this change, an innovative workshop was held at SMK Islam Batu, with the main objective of strengthening educators' competencies in the utilization of technology in learning, particularly through the Genially platform. The workshop explored teachers' skills in technology utilization, with an emphasis on using Genially as a tool to produce interactive and engaging learning content. The results of this workshop were impressive. Teachers not only improved their understanding of technology, but were also able to apply this knowledge effectively in their learning. The positive impact of this change in approach can also be seen in the quality of learning at SMK Islam Batu, where learning becomes more powerful, engaging and interactive. The success of this workshop has wider implications that extend beyond the school itself.

Analisis Pengaruh UMKM (Usaha Mikro Kecil Dan Menengah) Mendapatkan Kredit Usaha Rakyat (KUR) dari Lembaga Keuangan di Kabupaten Bireuen Jamaluddin, Jamaluddin; Sudarmiatin, Sudarmiatin; Rahayu, Wening Patmi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6364

The purpose of this study was to analyze the effect of the distribution of People's Business Credit (KUR) by financial institutions on the growth of Micro, Small, and Medium Enterprises (MSMEs) in Bireuen Regency, with a focus on the contribution of KUR in increasing access to financing, competitiveness, and capacity of MSME businesses. This research method uses quantitative data obtained from the results of the questionnaire in the form of age, gender, education level, type of business, and amount of credit given. The population used in this study includes data on the number of customers who received KUR from 2020-2022 with a sample size of 97 respondents. The results of the study showed that the influence of the role of People's Business Credit (KUR) on the growth of Micro, Small, and Medium Enterprises (MSMEs) showed a t-count result of 7.673, which was statistically significantly higher than the t-table value of 1.661 with a very low level of significance, namely 0.000, which is far below 0.05 (5%). The results of the determination coefficient test showed that the R square achieved was 0.678. This indicates that almost half, or around 67.8%, of the variation in the growth of Micro, Small, and Medium Enterprises (MSMEs) can be explained by the distribution of People's Business Credit (KUR). On the other hand, around 32.2% of the remainder is influenced by other variables not examined in this study. The expected impact of this study is to provide a deeper understanding of the effectiveness of KUR in supporting the development of MSMEs, as well as being a reference for policy makers and financial institutions in designing more effective strategies to encourage the growth of the MSME sector, while accelerating poverty alleviation and improving the economic welfare of the community.

Development of Madura Batik MSME HR as a Catalyst for Green Entrepreneurship in Indonesia Akh. Fawaid; Sudarmiatin Sudarmiatin; Wening Patmi Rahayu
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 4 (2024): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i4.369

The purpose of this study is to look at how human resource (HR) development in Batik Madura micro, small, and medium-sized enterprises (MSMEs) might act as a catalyst for green entrepreneurship in Indonesia. Green entrepreneurship is becoming the primary emphasis for decreasing negative environmental consequences while enhancing competitiveness in a global market that is more concerned with sustainability. HR plays a crucial role in implementing technical innovation and environmentally sustainable industrial processes. This study takes a qualitative method, with in-depth interviews with the owners, managers, and employees of MSME Batik Madura, as well as a literature analysis on green entrepreneurship.According to the study's findings, sustainable human resource development through training and education that emphasizes sustainability can boost productivity and efficiency in batik manufacturing. Furthermore, human resources with environmental consciousness and digital marketing abilities help Madurese batik products compete more effectively in national and international marketplaces. This study promotes collaboration among government, academics, and industry stakeholders to strengthen the development of human resources for Madura Batik MSMEs, which is the primary pillar in the transition to green entrepreneurship.

Entrepreneurial Marketing as a Key Strategy for the Sustainability of Tourism Businesses in POKDARWIS Gombengsari Banyuwangi's MSME’s Kukuh Handojo; Sudarmiatin Sudarmiatin; Wening Patmi Rahayu
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 4 (2024): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i4.384

The purpose of this study is to determine the application of Entrepreneurial marketing in Gombengsari POKDARWIS MSMEs using a qualitative approach through in-depth interview methods at the manager of the Gombengsari POKDARWIS MSMEs. Researchers want to obtain an overview related to the application of the concept of Entrepreneurial marketing in ensuring business continuity in the tourism sector, especially wellbeing tourism as one of the leading tours in the Gombengsari Banyuwangi area. The concept of Entrepreneurial marketing as a strategy that combines skills and understanding of entrepreneurship and marketing as a whole related to creative and unplanned marketing activities in an increasingly competitive and unstable business environment so that it is expected that Entrepreneurial marketing will be one of the main factors in maintaining and developing strategies for business continuity in the tourism sector which is very vulnerable to changes both social and economic and political. Based on interviews and findings at POKDARWIS Gombengsari MSMEs, the application of entrepreneurial marketing really helps these MSMEs to survive and bounce back after experiencing a decline and even a vacuum during the pandemic by combining creativity and understanding of consumers who have visited, a new program is created that is more attractive to tourists who have never previously offered the new program. Keyword : Entrepreneurial marketing, business sustainability, wellbeing tourism

Sustainable Marketing Strategy Focuses on 4P for MSMEs Mujiyanti, Sri Ayudha; Sudarmiatin, Sudarmiatin; Rahayu, Wening Patmi
Formosa Journal of Applied Sciences Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i12.12382

Sustainable marketing has become an interesting topic as people around the world begin to realize the importance of preserving the environment. Sustainable marketing strategies focusing on the 4Ps (product, price, place, and promotion) have been applied to various businesses and enterprises. This study seeks and organizes how these strategies have been practiced in the business world so that they can be a consideration for MSMEs to identify which strategies can be chosen to be practiced according to their business conditions. This study is a qualitative literature review study from sources in the form of literature published in the last 10 years. The implementation of sustainable marketing often requires significant initial capital or investment such as the use of environmentally friendly materials, technology investment, and certification.

Co-Authors Abel Widi Astuti Adinda Marcelliantika Agnesia, Rila Ayu Agung Winarno Agus Hermawan Agus Hermawan Agustin, Resty Aisyah Asri Nurrahma Akh. Fawaid Alby Aruna Alfina Nur Jannah Alviansyah, Havisfal Amala, Istiqomah Ahsanu Amaliyah, Khoirotul Andaryanto Andi Basuki, Andi Andi Wisnu Murti Andy Chandra Pramana Andy Prasetyo Wati Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Antara, Radittya Mahasputra Ar-Rasyi, Hasna Hamida Alifia Artino, Bhernanda Tri Mulia Aziza Putri Arumsari, Oktaviani Putri Dita Aruna, Alby Asep Dana Saputra Asrizal Atma Wijaya, Ginanjar Aulia Ramadhani A’rasy Fahrullah Bambang Banu Siswoyo Bambang Sugeng Budi Eko Soetjipto Budiono , Sunarto Cecilia Indah Hapsari Cyndy Novi Octavia Damayanti, Vidya Dede Rusmana Desi Anggarwati Desi Anggrianto - Devi, Shinta Prasetia Dewi Sinta Puspitasari Dewi, Titis Shinta Dida Maulidya Al Afshana Didik Indratno Dinda Syafitri Djoko Dwi Kusumajanto Djoko, Sunarti Doni Erfianto Dwi rahayu Dwipriwanti, Aida Eka Putri Surya Eni Noviani, Eni Erlina Puspita Istikomah Ery Tri Djatmika RWW Eva Rosita Dewi Faradila, Fian Arifiona Farij Ibadil Maula Fathonah, Sastiana Mandasari Fatmala, Fila Dia Ayu Feri Andika Prasetya Fika Dwi Rahmania Firzon Ainur Roziqin, Mohamad Fitriani Fuad Abdul Fattah Giarti Ningsih Gilang Permatasari, Trivena Hamdani Hamdani Hamdani, Umar Haniatur Rofiqoh Umar Hanik Munaddifah Haribowo, Siget Fitrianto Heny Kusdiyanti, Heny Heri Heri, Heri Heri Praktikto Heri Pratikto Hidayatin Hidayatin Hilwa Rohmahdiniyah Nur Azizah Huda, Achmad Nuril Ibrahim, Muhammad Maulana Ilham Pamungkas, Farel Indarwati, Rila Ayu Agnes Iriaji Jali, Jafalizan Md. Jamaluddin Jamaluddin Kevin Ghulaman Silmi Khoirul Ilmiati Khusnia, Rif’atul Kiki Zilfia Auliatul Maurisa Kristianingsih, yuyun Kukuh Handojo Kuncoro Aprilia Hikmawati Lili Purwanitasari Ludi Wishnu Wardana M. Yogi Riyantama Isjoni Madziatul Churiyah Mahardhika, Early Harison Manus, Victorio Chipta Gregory Marcelliantika, Adinda Marna, Jean Elikal Martha, Jefry Aulia Maulia, Danis Mentari Ritonga Mohammad Hari, Mohammad Mohammad Zaenal Abidin Muaddab, Hafis Mubarok, Dimas Hamdan Muchamad Rizky Fauzi Mufid Andrianata Muh K Bonesaputra Rukman Muhammad Rivai Muhammad Vicky Zulfikar Mujiyanti, Sri Ayudha Munawaroh, Rianzah Nabilah, Zahidah Ismah Nahdi, Moehammad Robith Nasikh Natasya Ika Suryaningsih Ningsih, Giarti NORIDA CANDA SAKTI Novantiko, Kevin Novita Ika Fitriani Novitasari, Anindita Trinura Nurul Farida Nurul Hidayati Nynys Khoirun Nisa’ Pangestu, Witjaksono Adi Prabowo, Andri Eko Prabowo, Stanley Pramana, Aditya Prasetyo, Abdul Rahman Prayitno, Reza Dwi Purnomo Purwanto, Sandi Purwanto, Yusuf Puspitasari, Ranny Fitria Putra, Pandu Yudi Putri Rahmayanti Putri Surya, Eka Rachmad Hidayat Rachmad Hidayat Rachman, Tutut Arif Raisa Fitri Raya Sulistyowati Regita Niken Ashari Rila Ayu Agnes Indarwati Rizkita, Marsya Aulia Roziqin, Mohamad Firzon Ainur RR. Ella Evrita Hestiandari Rr. Suci Palasari Rudi, Jupensius Rully Wiliandri Safitri, Heida Ifkari Salsa Rahmawati Saputri Salsabila, Sarah Sakiran Satia Nur Maharani Selviani Putri Anggia Septia Anggi Saputri Septiawan, Bambang Shahrul Dwi Ananta Shendy Andrie Wijaya Siti Ulfatul Faizah Siti Zumroh Sri Umi Mintarti Sriyani Mentari Sudarmiatin Sulikah Sulikah Sulistiyani, Sulistiyani Sunandes, Aris Sunyoto, Agus Bambang Suprayitno, Hery Surasak Jamnongsarn Surya, Eka Putri Susilowati, Eni Suyowanto, Suyowanto Syahrul Munir Tisa Reta Vianda Titis Shinta Dhewi, Titis Tri Kurniawati Umagapi, Dara Anindya Putri Umatin, Choiru Uswatun Hasanah Utami, Rizki Amalia Vhalery, Rendika Vica Vekyana Sagita Wahyu Dede Gustiawan Wardani, Anita Kusuma Wardhana, Ludi Wishnu Wati, Sri Sulistiya Wibowo, IG. Jarot Febri Setyo Widyaningrum, Santi Wijaya, Ginanjar Atma Winda Purwaning Suhairiya Yasari, Niluh Komang Kusuma Yenni Artati Yogatama, Ahmad Nizar Yohanes Wibisono Yosi Mariana Yuhendri L V Yusnita Wardani Zumroh, Siti Zutiasari, Ika

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