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Wening Patmi Rahayu

Universitas Negeri Malang

Author-ID : 2461793

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PERAN ETIKA DAN KEPATUHAN HKI DALAM MEMBANGUN EKOSISTEM WIRAUSAHA BERKELANJUTAN: Abel Widi Astuti; Agung Winarno; Wening Patmi Rahayu
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 3 No 2 (2025): Desember 2025
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v3i2.165

Ekosistem wirausaha berkelanjutan tidak hanya bertumpu pada kemampuan inovasi dan kreativitas pelaku usaha, tetapi juga pada sejauh mana nilai-nilai etika dan kepatuhan terhadap regulasi hukum diterapkan secara konsisten. Etika bisnis menjadi fondasi moral yang menentukan bagaimana pelaku usaha mengambil keputusan yang bertanggung jawab, transparan, dan tidak merugikan pihak lain. Penerapan prinsip-prinsip etis seperti kejujuran, keadilan, dan tanggung jawab sosial akan memperkuat kepercayaan konsumen, menciptakan hubungan bisnis yang sehat, serta mendorong terciptanya reputasi usaha yang positif dan berkelanjutan. Di sisi lain, kepatuhan terhadap regulasi Hak Kekayaan Intelektual (HKI) memiliki peran penting dalam melindungi inovasi, mencegah praktik plagiarisme, dan memastikan adanya penghargaan terhadap karya kreatif. Usaha yang patuh terhadap HKI akan lebih terlindungi dari risiko pelanggaran hukum, sehingga mampu menciptakan iklim kompetisi yang sehat dan mendorong inovasi baru. Integrasi antara etika bisnis dan kepatuhan HKI juga memperkuat daya saing pelaku usaha dalam menghadapi pasar global, di mana standar moral dan perlindungan hukum menjadi indikator utama keberlanjutan bisnis. Dengan demikian, kerangka konseptual yang menggabungkan kedua aspek ini sangat relevan untuk memahami bagaimana wirausaha dapat berkembang secara berkelanjutan, adil, serta memberikan dampak positif bagi masyarakat dan lingkungan.

INOVASI DAN KREATIVITAS: KUNCI KONSEPTUAL SOLUSI ATAS PERMASALAHAN KEWIRAUSAHAAN KONTEMPORER Artino, Bhernanda Tri Mulia Aziza Putri; Winarno, Agung; Rahayu, Wening Patmi
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 3 No 2 (2025): Desember 2025
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v3i2.171

Inovasi dan kreativitas adalah kunci konseptual dan aset strategis krusial dalam kewirausahaan kontemporer yang berfungsi untuk mengatasi permasalahan bisnis dan mencapai pertumbuhan keberlanjutan. Keduanya memiliki kekuatan di mana kreativitas adalah pembangkit ide dan sumber solusi, sementara inovasi adalah implementasi praktis yang mengubah ide menjadi nilai nyata, sangat penting untuk adaptasi dalam lanskap bisnis yang dipengaruhi teknologi dan globalisasi. Penelitian ini bertujuan untuk mendeskripsikan inovasi dan kreativitas sebagai kunci konseptual solusi atas permasalahan kewirausahaan kontemporer. Metode penelitian menggunakan pendekatan konseptual dengan penelitian studi pustaka (literatur review). Hasil penelitian menunjukkan bahwa kemampuan wirausahawan untuk menginternalisasikan kreativitas sebagai sumber solusi dan mengimplementasikan inovasi sebagai tindakan nyata penghasil nilai adalah prasyarat fundamental untuk mencapai keunggulan kompetitif, pertumbuhan bisnis yang berfokus pada keberlanjutan dan memberikan dampak ekonomi yang signifikan di era kontemporer.

Analysis of the Quality of Tryout Questions in the Marketing Education Program Based on Pedagogical Content Knowledge for UKPPPG Readiness Hidayat, Rachmad; Rahayu, Wening Patmi
REVIEW OF MULTIDISCIPLINARY EDUCATION, CULTURE AND PEDAGOGY Vol. 4 No. 4 (2025): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/romeo.v4i4.1996

A fundamental issue in the educational ecosystem is the assessment of learning outcomes. In preparing teachers for the Teacher Professional Education Competency Test (UKPPPG), tryout tests serve as strategic instruments. For the Marketing Education Program, these test items must reflect required pedagogical and professional competencies, particularly Pedagogical Content Knowledge (PCK), which integrates content mastery with teaching strategies. This study aims to analyze the quality of tryout test items based on PCK in preparing Marketing Education Program teachers for the UKPPPG. Using a quantitative-descriptive approach with 108 participants (36 male; 72 female), data were analyzed with SPSS 31, focusing on item validity (point-biserial correlation), reliability (Cronbach's α), discrimination index (D), difficulty level (p), and distractor effectiveness. Results indicate sufficient reliability (α = 0.760), though item quality varied: some items were valid, marginal, or invalid—particularly weak in early indicators. Discrimination indices were mostly "fair," with several items rated "good" (D ≥ 0.40) suitable for retention, while "poor" items (D < 0.20) require revision or replacement. The difficulty distribution was unbalanced for summative testing (easy 34%, medium 37%, difficult 29%), suggesting dominance of easy items that reduce discrimination. Distractor analysis revealed an average of 2–3 functioning distractors per item (66%), though some were implausible and required revision. The implications highlight the need for systematic selection and revision of items (stem, key, and distractors), rebalancing difficulty levels, and repeated pilot testing to ensure the instrument achieves higher validity, reliability, and representativeness of PCK-based teacher competencies in 21st-century marketing education.

BEYOND BUSINESS CREATION: PERAN PENDIDIKAN KEWIRAUSAHAAN SEBAGAI INKUBATOR BERPIKIR KRITIS DALAM TINJAUAN LITERATUR SISTEMATIS Haniatur Rofiqoh Umar; Shahrul Dwi Ananta; Wening Patmi Rahayu; Andy Prasetyo Wati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.39546

Entrepreneurship education plays a crucial role in enhancing the critical thinking skills of vocational high school (SMK) students. This study employed a Systematic Literature Review (SLR) method by analyzing 9 selected articles from a total of 16,100 publications between 2020 and 2025. The study aims to demonstrate that the implementation of learning methods and entrepreneurship programs in SMKs effectively improves students’ critical thinking skills, including the ability to analyze problems, evaluate options, and make logical decisions. Additionally, such learning strengthens communication, collaboration, and social interaction among students. It is recommended to provide teacher training, develop systematic learning models, and integrate entrepreneurship education into the curriculum, with further development incorporating digital technology and innovative learning models. This is expected to provide a clear roadmap for educators, curriculum designers, and policymakers in optimizing the implementation of entrepreneurship education as an effective tool to cultivate a generation that is both critical and innovative.

MSME Product Innovation as a Competitiveness Strategy in Local and Global Markets Mufid Andrianata; Sudarmiatin Sudarmiatin; Wening Patmi Rahayu
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 1 (2024): Oikonomia-December
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v1i1.279

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy with significant contributions to Gross Domestic Product (GDP) and employment. However, in facing the challenges of globalization and increasingly fierce competition, MSMEs are required to innovate to remain relevant and competitive. Innovation is key to improving product competitiveness by adopting digital technology, integrating traditional elements with modern designs, and utilizing e-commerce platforms and social media. Trend phenomena such as increasing interest in local products with a modern touch, environmentally friendly designs, and unique narratives in marketing are increasingly encouraging MSMEs to adapt quickly. This research uses a descriptive qualitative approach to understand the innovation strategies of MSMEs in Yogyakarta, involving interviews, observation, and documentation. The results show that MSMEs that are able to combine traditional elements with modern innovations can expand their markets internationally. Collaboration with external parties such as startups and business incubators also plays an important role in enriching product quality and expanding market reach. Thus, continuous innovation and support from various parties are the main drivers for MSMEs to continue to grow in a competitive global market

EXPLORING THE SYNERGY OF GREEN INNOVATION AND DIGITAL TRANSFORMATION FOR ENHANCING SME PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW Mentari, Sriyani; Sudarmiatin, Sudarmiatin; Rahayu, Wening Patmi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i2.809

Green innovation and digital transformation are one of the crucial components in dealing with industrial development and environmental issues for SMEs. Each has an important and interrelated role in helping the performance of SMEs. This study aims to identify how the collaboration of green innovation and digital transformation in improving the performance of SMEs with a systematic literature review technique. This research uses a systematic search strategy to collect journal articles from the Scopus and Web of Science databases for the last 5 years. The results of the systematic review revealed that green innovation and digital transformation collaborate in improving the quality of information and resources that lead to effective SME operational processes with efficient costs so to create market competitiveness and improve SME performance both financial and non-financial. The results of this study can be taken into consideration for SMEs to implement green innovation and digital transformation in their operations.

Evaluating Augmented Reality-Supported Project-Based Learning in Digital Economics and Business Education: An Experimental Study Dede Rusmana; Fuad Abdul Fattah; Wening Patmi Rahayu; Rachmad Hidayat
Didaktika: Jurnal Kependidikan Vol. 14 No. 3 Agustus (2025): Didaktika Jurnal Kependidikan
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.2619

Integrating Augmented Reality (AR) into Project-Based Learning (PjBL) was evaluated for its effect on undergraduates’ critical thinking in a Digital Economics and Business course. A quasi-experimental design compared a control class (n = 40) and an AR-supported class (n = 34) over 16 meetings using the same syllabus; the experimental class used Assemblr Edu during project work. Critical thinking was measured with a 5-item test (0–100) administered pre and post-intervention and scored by external raters. Because Shapiro–Wilk tests indicated non-normality (all p < 0,05), Mann–Whitney U and Friedman tests were applied (α = 0,05). Baseline equivalence held (pretest U = 655,0 and Z = −0,276, p= 0,782). After the intervention, the between-group difference remained non-significant (U = 624,5 and Z = −0,612, p = 0,540). Within-group gains were significant for both classes: control χ²(1)= 24,641, p< 0,001 (mean ranks pre 1,11 to post 1,89); experimental χ²(1)=12,500, p< 0,001 (pre 1,21 to post 1,79). In short, PjBL improved critical thinking regardless of AR, and AR did not add a detectable short-term advantage. In this context, implementation should prioritize problem task alignment and sustained practice over technology adoption.

STRATEGI GURU DALAM MENGOPTIMALKAN PEMBELAJARAN KEWIRAUSAHAAN BERBASIS KURIKULUM MERDEKA: Studi Kasus di SMK PGRI Sumbermanjing Anita Kusuma Wardani; Kevin Novantiko; Wening Patmi Rahayu; Andy Prasetyo Wati
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1443

This study aims to describe the strategies implemented by teachers' in optimizing entrepreneurship learning based on the Merdeka Curriculum at SMK PGRI Sumbermanjing. Using a case study approach, this study examines in dept the learning practices carried out through observation, interviews, and document review. The results show that teachers implement various key strategies, including flexible and contextual planning with project based learning as the core of learning activities, as well as utilizing the surrounding environment as a source of learning. In addition, teachers play an active role in fostering student independence and creativity through continuous mentoring and consistent feedback. The application of these strategies has been proven to increase student egngagement while strengthening entrepreneurial competencies that are in line whit the needs of the world of work. These findings confirm that entrepreneurial learning in the Merdeka Curriculum can run optimally if teachers are able to design learning processes that are active, adaptive, and oriented towards direct learning experiences.

Exploring The Effects Of Fomo (Fear Of Missing Out) And Influencer Recommendations In Driving Implusive Buying Behavior In Social Commerce Utama, Satria Putra; Hermawan, Agus; Rahayu, Wening Patmi; Sari, Risca Kurnia
Interdisciplinary Explorations in Research Journal Vol. 4 No. 1 (2026)
Publisher : PT. Sharia Journal and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ierj.v4i1.1783

The rapid integration of social media and e-commerce, known as social commerce, has revolutionized consumer behavior by creating a highly interactive and persuasive shopping environment. This study aims to explore the psychological and social drivers of impulsive buying behavior, specifically focusing on the effects of Fear of Missing Out (FOMO) and Influencer Recommendations. In the digital age, consumers are constantly exposed to real-time updates and curated lifestyles, which often triggers a sense of social anxiety regarding missed opportunities. Utilizing a quantitative research design, this study examines how these factors interact to bypass rational decision-making processes. Data were collected from 450 active social media users who frequently engage in social commerce platforms such as TikTok Shop and Instagram Shopping. The findings reveal that FOMO significantly intensifies the urge to purchase through the mechanism of perceived scarcity and social competition. Furthermore, influencer recommendations act as a powerful catalyst, providing social proof and lowering the perceived risk of a transaction. The synergy between FOMO and influencer credibility creates a high-pressure environment that accelerates impulsive buying. This research provides valuable insights for digital marketers in designing persuasive strategies while also offering a critical perspective for consumers to understand the psychological triggers behind their online spending habits.

Transformasi UMKM Tempe melalui Integrasi Penguatan Manajemen, Digitalisasi Usaha, dan Legalitas Berbasis Pendekatan ABCD di Kawasan Sanan Rizky Fahmi Saputra; Muhammad Naufal Aulia Maulana; Agung Winarno; Wening Patmi Rahayu
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1684

This community service program aims to transform the management of tempeh MSMEs in the Sanan area through the integration of management strengthening, business digitalization, and legality based on the Asset-Based Community Development (ABCD) approach. The activities were carried out by combining the ABCD and Participatory Action Research (PAR) approaches through the stages of discovery, dream, design, and destiny, involving the active participation of business actors in every process. This approach emphasizes the utilization of local potential and community assets, enabling MSME actors to develop their businesses independently and sustainably. The results of the program indicate that the implementation of standard operating procedures (SOPs) and cross-training programs improved the consistency of production processes, work efficiency, and workforce flexibility in responding to changing production demands. In addition, the use of social media and business location tagging on digital platforms contributed positively to expanding market access and increasing product visibility. Assistance in copyright registration also strengthened the legality and protection of MSME products. Overall, this activity significantly enhanced the adaptive capacity of MSMEs in facing market dynamics and encouraged more structured, competitive, innovative, and sustainable business management.

Co-Authors Abel Widi Astuti Adinda Marcelliantika Agnesia, Rila Ayu Agung Winarno Agus Hermawan Agus Hermawan Agustin, Resty Aida Dwipriwanti Aisya Ramadhani Eka Aprildianti Aisyah Asri Nurrahma Akh. Fawaid Alby Aruna Alfina Nur Jannah Amaliyah, Khoirotul Andaryanto Andi Basuki, Andi Andi Wisnu Murti Andy Chandra Pramana Andy Prasetyo Wati Andy Prasetyo Wati Andy Prasetyo Wati Andy Prasetyowati ANGGA MARTHA MAHENDRA, ANGGA Anita Kusuma Wardani Antara, Radittya Mahasputra Ar-Rasyi, Hasna Hamida Alifia Artino, Bhernanda Tri Mulia Aziza Putri Arumsari, Oktaviani Putri Dita Aruna, Alby Asep Dana Saputra Asrizal Atma Wijaya, Ginanjar Aulia Ramadhani A’rasy Fahrullah Bambang Banu Siswoyo Bambang Sugeng Bilqis Nabila Istiqlaliani Bintang Permata Putri Budi Eko Soetjipto Budiono , Sunarto Cecilia Indah Hapsari Cyndy Novi Octavia Damayanti, Vidya Dede Rusmana Desi Anggarwati Desi Anggrianto - Devi, Shinta Prasetia Dewi Ayu Dyah Ningrum Dewi Sinta Puspitasari Dewi, Titis Shinta Dida Maulidya Al Afshana Didik Indratno Dinda Syafitri Djoko Dwi Kusumajanto Djoko, Sunarti Doni Erfianto Dwi rahayu Dynda Prista Eka Putri Surya Eni Noviani Eni Susilowati Erlina Puspita Istikomah Ery Tri Djatmika RWW Eva Rosita Dewi Evi Suwarni, Evi Farel Ilham Pamungkas Farij Ibadil Maula Fathonah, Sastiana Mandasari Fatmala, Fila Dia Ayu Feri Andika Prasetya Fika Dwi Rahmania Firzon Ainur Roziqin, Mohamad Fitriani Fuad Abdul Fattah Giarti Ningsih Gilang Permatasari, Trivena Hamdani Hamdani Hamdani, Umar Haniatur Rofiqoh Umar Hanik Munaddifah Haribowo, Siget Fitrianto Havisfal Alviansyah Heri Heri, Heri Heri Praktikto Heri Pratikto Hidayatin Hidayatin Hilwa Rohmahdiniyah Nur Azizah Huda, Achmad Nuril I Nyoman Suputra Ibrahim, Muhammad Maulana Ilmiana Evrilianti Imanda Nashoikha Dinniyah Indarwati, Rila Ayu Agnes Intan Umull Magfira Sary Iriaji Jamaluddin Jamaluddin Jamaluddin Jamaluddin Kevin Ghulaman Silmi Kevin Novantiko Khoirul Ilmiati Khusnia, Rif’atul Kiki Zilfia Auliatul Maurisa Kristianingsih, yuyun Kukuh Handojo Kukuh Judy Handojo Kuncoro Aprilia Hikmawati Lili Purwanitasari Lina Budiarti Ludi Wishnu Wardana M. Yogi Riyantama Isjoni Madziatul Churiyah Mahardhika, Early Harison Manus, Victorio Chipta Gregory Marcelliantika, Adinda Marna, Jean Elikal Martha, Jefry Aulia Maulia, Danis Mega Noerman Ningtyas Mentari Ritonga Mohammad Hari Mohammad Hari, Mohammad Mohammad Zaenal Abidin Muaddab, Hafis Mubarok, Dimas Hamdan Muchamad Rizky Fauzi Mufid Andrianata Muh K Bonesaputra Rukman Muhammad Naufal Aulia Maulana Muhammad Rivai Muhammad Vicky Zulfikar Mujiyanti, Sri Ayudha Nabilah, Zahidah Ismah Nahdi, Moehammad Robith Nasikh Natasya Ika Suryaningsih Ningsih, Giarti NORIDA CANDA SAKTI Novita Ika Fitriani Novitasari, Anindita Trinura Nur Ayu Dela Pramesti Nur Hidayatul Istiqomah Nur Hidayatul Istiqomah Nurul Farida Nurul Hidayati Nynys Khoirun Nisa’ Pandu Yudi Putra Pangestu, Witjaksono Adi Prabowo, Andri Eko Prabowo, Stanley Prasetyo, Abdul Rahman Prayitno, Reza Dwi Purnomo Purwanto, Sandi Puspitasari, Ranny Fitria Putri Rahmayanti Putri Surya, Eka Rachmad Hidayat Rachmad Hidayat Rachman, Tutut Arif Raisa Fitri Ramadhani, Bima Rani Julia Pratiwi Raya Sulistyowati Regita Niken Ashari Rendika Vhalery Rianzah Munawaroh Rila Ayu Agnes Indarwati Rizkita, Marsya Aulia Rizky Fahmi Saputra Roziqin, Mohamad Firzon Ainur RR. Ella Evrita Hestiandari Rr. Suci Palasari Rudi, Jupensius Rully Wiliandri Salsa Rahmawati Saputri Salsa Rahmawati Saputri Sarah Sakiran Salsabila Sari, Risca Kurnia Satia Nur Maharani Satria Putra Utama Selviani Putri Anggia Septia Anggi Saputri Septiawan, Bambang Shafa' Annisa Puspasari Shahrul Dwi Ananta Shendy Andrie Wijaya Siti Ulfatul Faizah Siti Ulfatul Faizah Siti Zumroh Sri Umi Mintarti Sriyani Mentari Sudarmiatin Sulikah Sulikah Sulistiyani, Sulistiyani Sunandes, Aris Sunyoto, Agus Bambang Suprayitno, Hery Surasak Jamnongsarn Surya, Eka Putri Suyowanto, Suyowanto Syahrul Munir Tisa Reta Vianda Tisa Reta Vianda Titis Shinta Dhewi, Titis Tri Kurniawati Trivena Gilang Permatasari Umagapi, Dara Anindya Putri Umatin, Choiru Uswatun Hasanah Utami, Rizki Amalia Vica Vekyana Sagita Wahyu Dede Gustiawan Wardha Nilawati Wardhana, Ludi Wishnu Wibowo, IG. Jarot Febri Setyo Widyaningrum, Santi Wijaya, Ginanjar Atma Wilyan Adiasari Winda Purwaning Suhairiya Yasari, Niluh Komang Kusuma Yenni Artati Yogatama, Ahmad Nizar Yohanes Wibisono Yosi Mariana Yuhendri L V Yusnita Wardani Yusuf Purwanto Zumroh, Siti Zutiasari, Ika

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