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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Bisnis dan Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Al Tijarah Jurnal Pendidikan Ekonomi & Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JETL (Journal Of Education, Teaching and Learning) Dedication : Jurnal Pengabdian Masyarakat Jurnal Inovasi Pendidikan Ekonomi Jurnal Karinov RESEARCH AND DEVELOPMENT JOURNAL OF EDUCATION (RDJE) wacana equiliberium (jurnal pemikiran penelitian ekonomi) JBMR: Journal of Business and Management Review Jurnal Ecogen Journal of Management - Small and Medium Enterprises (SME's) Didaktika: Jurnal Kependidikan International Journal of Business, Law, and Education International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Applied Business, Taxation and Economics Reseach Jurnal Bisnis Mahasiswa PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Abimanyu: Journal of Community Engagement Social Science Studies East Asian Journal of Multidisciplinary Research (EAJMR) International Journal of Humanities Education and Social Sciences Brilliant International Journal of Management and Tourism (BIJMT) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Jurnal Ekonomi, Bisnis dan Manajemen Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JOMPA ABDI: Jurnal Pengabdian Masyarakat Journal of Educational Analytics Journal of Finance and Business Digital (JFBD) Abdimas Indonesian Journal Asian Journal of Management Analytics Jurnal Pengabdian Masyarakat Bhinneka Literacy : International Scientific Journals of Social, Education, Humanities Profit: Jurnal Manajemen, Bisnis dan Akuntansi JIPkM International Education Trend Issues Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Dedication : Jurnal Pengabdian Masyarakat Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities IIJSE RISK : Jurnal Riset Bisnis dan Ekonomi RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Bisnis Kreatif dan Inovatif International Journal of Economics and Management Sciences Jurnal Manajemen Kewirausahaan dan Teknologi International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Pajak dan Manajemen Keuangan Global Leadership Organizational Research in Management International Journal of Social Science and Community Service Jurnal Riset Multidisiplin Edukasi AT-TAKLIM: Jurnal Pendidikan Multidisiplin IJHABS Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Brilliant International Journal of Management and Tourism
Wening Patmi Rahayu
Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Optimalisasi Produktivitas dan Efisiensi Kewirausahaan Melalui Pengembangan Keterampilan Manajerial Dida Maulidya Al Afshana; Agung Winarno; Wening Patmi Rahayu
Pajak dan Manajemen Keuangan Vol. 2 No. 6 (2025): Desember : Pajak dan Manajemen Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pajamkeu.v2i6.1776

Abstract

This research is motivated by the importance of managerial skills in improving business productivity and efficiency, particularly in the entrepreneurial sector, which faces the challenges of competition, market changes, and limited resources. The objective of this study is to analyze the role of managerial skills development and its contribution to optimizing entrepreneurial performance. The method used is a Systematic Literature Review (SLR), which examines various relevant scientific publications and then categorizes the findings to obtain a comprehensive overview of effective strategies for improving managerial competency. The results indicate that technical skills, human relations skills, and conceptual skills play a significant role in supporting decision-making processes, resource management, and adapting business strategies to business dynamics. The findings also indicate that training, mentoring, continuous learning, and the use of technology are development strategies capable of significantly increasing productivity and efficiency. The implications of this research emphasize that improving managerial skills is a strategic necessity for entrepreneurs to strengthen competitiveness, increase operational effectiveness, and promote business sustainability. Furthermore, this research provides a basis for the development of more structured training programs and supporting policies to strengthen the managerial capacity of entrepreneurs.
Quality Using SERVQUAL to Enhance Customer Satisfaction and Loyalty at MSME Nyamilo Gilang Permatasari, Trivena; Winda Purwaning Suhairiya; Sudarmiatin; Wening Patmi Rahayu
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2548

Abstract

This study aims to describe the service quality of Nyamilo MSMEs using the SERVQUAL model and to examine its relationship with customer satisfaction and loyalty. A qualitative approach was used through interviews with the owner and three customers who had made more than two purchases, accompanied by observations of online sales activities and documentation from social media. The results show that all five dimensions of SERVQUAL, namely tangibles, reliability, responsiveness, assurance, and empathy, are well fulfilled. Neat and hygienic packaging, consistent taste, quick response in communication, transparency in the production process, and the ability to customize orders are factors that shape a positive experience for customers. These findings indicate that good service increases satisfaction, which in turn encourages loyalty in the form of repeat purchases and recommendations to others. This study confirms that service quality plays a crucial role in retaining customers for online-based culinary SMEs like Nyamilo.
Entrepreneurial Sustainability Pathways: Navigating Family Education, Economic Literacy, Innovation Capability, and Entrepreneurial Competence (Empirical Study in Tempe Sanan Industry Village) Surya, Eka Putri; Rahayu, Wening Patmi; Dhewi, Titis Shinta
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8529

Abstract

The study aims to analyze the influence of economic literacy and family economic education on business sustainability, with innovation capabilities and entrepreneurial competence as mediation variables in Tempe Sanan Industrial Village, Malang City. A quantitative approach was used through an explanatory research method with 158 respondents and SEM-PLS analysis. The results show that economic literacy and family economic education have a significant effect on business sustainability, both directly and through innovation capabilities and entrepreneurial competence. However, the results of the study also found that economic literacy had no effect on the mediating variables of entrepreneurial competence and the variables of entrepreneurial competence could not mediate the influence of economic literacy on business sustainability. These findings underscore the importance of the role of family economic education and economic literacy in shaping sustainable, adaptive, and innovative businesses in the midst of dynamic market competition.
Strategy and Perception of Tomoro Blimbing Coffee Brand Equity Siti Ulfatul Faizah; Tisa Reta Vianda; Sudarmiatin Sudarmiatin; Wening Patmi Rahayu
International Journal of Economics and Management Sciences Vol. 2 No. 4 (2025): November : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i4.1075

Abstract

This study aims to analyze the brand equity strategy and perception of Tomoro Coffee Blimbing based on four main dimensions: brand awareness, brand association, perceived quality, and brand loyalty. A descriptive qualitative approach was used through in-depth interviews with management, baristas, and customers. The data were then analyzed thematically through data reduction, presentation, and conclusion drawing. The results show that Tomoro Coffee's brand awareness is strongly formed through store expansion, social media activities, and a memorable slogan. Brand associations are perceived as modern, aesthetic, and closely related to youth lifestyles, although there is still a conflict between premium and economical images. Regarding quality perceptions, customers value consistent coffee taste and service, but perceived value is still influenced by promotions. Customer loyalty varies, with some indicating repeat visits due to quality, while others rely on promotions and situational needs. This study concludes that Tomoro Coffee's brand equity is quite strong, but needs to be strengthened with perceived value and fostering emotional loyalty. The implications of these findings can inform the development of marketing strategies and brand management in the increasingly competitive coffee shop industry.
Sinergi Sumber Daya dan Strategi Inovasi dalam Mewujudkan Kewirausahaan Berkelanjutan: Analisis Sistematis dengan Metode Systematic Literature Review Cecilia Indah Hapsari; Agung Winarno; Wening Patmi Rahayu
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 4 (2025): Desember: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i4.1031

Abstract

Innovation is the process of optimizing various resources to produce more efficient and sustainable solutions. This study aims to examine the relationship between resources and innovation strategies in supporting sustainable entrepreneurship through a Systematic Literature Review (SLR) approach. A total of 25 scientific articles were analyzed using PRISMA guidelines to examine the role of resources such as human, technological, information, financial, and physical resources in the context of product, process, and managerial innovation. The research findings indicate that the success of innovation is strongly influenced by the organization's ability to utilize and synergize its resources, especially in the development of internal capabilities such as tacit knowledge, research and development activities, and digital technology. Human resource creativity is the main driver of product innovation, while process innovation is strengthened by the application of technology and a learning culture. Managerial innovation is heavily influenced by entrepreneurial orientation and dynamic capabilities in responding to change. The implementation of sustainable innovation strategies such as green, digital, and social innovations also increases business competitiveness through cross-sector collaboration. This study emphasizes the importance of integrated resource management and innovative strategies to achieve sustainability, especially in the small and medium enterprise sector.
Co-Authors Abdul Fattah, Fuad Adinda Marcelliantika Agnesia, Rila Ayu Agung Winarno Agus Hermawan Agus Hermawan Agustin, Resty Aisyah Asri Nurrahma Akh. Fawaid Alby Aruna Alviansyah, Havisfal Amala, Istiqomah Ahsanu Amaliyah, Khoirotul Andaryanto Andi Basuki, Andi Andi Wisnu Murti Andy Chandra Pramana ANGGA MARTHA MAHENDRA, ANGGA Antara, Radittya Mahasputra Ar-Rasyi, Hasna Hamida Alifia Arumsari, Oktaviani Putri Dita Aruna, Alby Asep Dana Saputra Asrizal Atma Wijaya, Ginanjar Aulia Ramadhani A’rasy Fahrullah Bambang Banu Siswoyo Bambang Sugeng Budi Eko Soetjipto Budiono , Sunarto Cecilia Indah Hapsari Cyndy Novi Octavia Damayanti, Vidya Dede Rusmana Desi Anggarwati Desi Anggrianto - Devi, Shinta Prasetia Dewi, Titis Shinta Dida Maulidya Al Afshana Didik Indratno Djoko Dwi Kusumajanto Djoko, Sunarti Doni Erfianto Dwi rahayu Eka Putri Surya Erlina Puspita Istikomah Ery Tri Djatmika RWW Eva Rosita Dewi Farij Ibadil Maula Fathonah, Sastiana Mandasari Fatmala, Fila Dia Ayu Fawaid, Akh Feri Andika Prasetya Fika Dwi Rahmania Firzon Ainur Roziqin, Mohamad Fitriani Giarti Ningsih Gilang Permatasari, Trivena Hamdani Hamdani Hamdani, Umar Hanik Munaddifah Haribowo, Siget Fitrianto Heny Kusdiyanti, Heny Heri Heri, Heri Heri Praktikto Heri Pratikto Hidayatin Hidayatin Huda, Achmad Nuril Ibrahim, Muhammad Maulana Indarwati, Rila Ayu Agnes Iriaji Jali, Jafalizan Md. Jamaluddin Jamaluddin Kevin Ghulaman Silmi Khusnia, Rif’atul Kiki Zilfia Auliatul Maurisa Kristianingsih, yuyun Kukuh Handojo Kuncoro Aprilia Hikmawati Lili Purwanitasari Ludi Wishnu Wardana Madziatul Churiyah Mahardhika, Early Harison Manus, Victorio Chipta Gregory Marcelliantika, Adinda Marna, Jean Elikal Martha, Jefry Aulia Maulia, Danis Mentari Ritonga Mohammad Hari, Mohammad Mohammad Zaenal Abidin Muaddab, Hafis Mubarok, Dimas Hamdan Muchamad Rizky Fauzi Muh K Bonesaputra Rukman Muhammad Rivai Muhammad Vicky Zulfikar Mujiyanti, Sri Ayudha Nabilah, Zahidah Ismah Nahdi, Moehammad Robith Nasikh Ningsih, Giarti NORIDA CANDA SAKTI Novita Ika Fitriani Novitasari, Anindita Trinura Nurul Farida Nurul Hidayati Nynys Khoirun Nisa’ Pangestu, Witjaksono Adi Prabowo, Andri Eko Prabowo, Stanley Pramana, Aditya Prasetyo, Abdul Rahman Prayitno, Reza Dwi Purnomo Purwanto, Sandi Purwanto, Yusuf Puspitasari, Ranny Fitria Putri Rahmayanti Putri Surya, Eka Rachmad Hidayat Rachman, Tutut Arif Raisa Fitri Raya Sulistyowati Rila Ayu Agnes Indarwati Rizkita, Marsya Aulia Roziqin, Mohamad Firzon Ainur RR. Ella Evrita Hestiandari Rr. Suci Palasari Rudi, Jupensius Rully Wiliandri Satia Nur Maharani Selviani Putri Anggia Septia Anggi Saputri Septiawan, Bambang Shendy Andrie Wijaya Siti Ulfatul Faizah Siti Zumroh Sri Umi Mintarti Sriyani Mentari Sudarmiatin Sulikah Sulikah Sulistiyani, Sulistiyani Sunandes, Aris Sunyoto, Agus Bambang Suprayitno, Hery Surasak Jamnongsarn Surya, Eka Putri Susilowati, Eni Suyowanto, Suyowanto Syahrul Munir Tisa Reta Vianda Titis Shinta Dhewi, Titis Tri Kurniawati Umagapi, Dara Anindya Putri Umatin, Choiru Uswatun Hasanah Utami, Rizki Amalia Vhalery, Rendika Vica Vekyana Sagita Wahyu Dede Gustiawan Wardhana, Ludi Wishnu Wardhani, Herlina Kusuma Wati, Sri Sulistiya Wibowo, IG. Jarot Febri Setyo Widyaningrum, Santi Wijaya, Ginanjar Atma Winda Purwaning Suhairiya Yasari, Niluh Komang Kusuma Yenni Artati Yogatama, Ahmad Nizar Yohanes Wibisono Yuhendri L V Yusnita Wardani Zumroh, Siti Zutiasari, Ika