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Dasrun Hidayat

Universitas Adhirajasa Reswara Sanjaya

Author-ID : 2646259

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH MANAJEMEN SARANA KESEHATAN TERHADAP KEPUASAN PASIEN DI KLINIK PRATAMA PTPN VII KANTOR DIREKSI BANDAR LAMPUNG Utomo, Muhammad Aditya; Purwadhi, Purwadhi; Hidayat, Dasrun
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 11, No 2 (2023)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v11i2.4641

The purpose of conducting this research is to find out how much influence the management of health facilities has on patient satisfaction at PTPN VII Primary Clinic Office of the Board of Directors. The method used in this research is quantitative with the concept of cross-sectional study. The population in this research is all outpatient PTPN VII Pratama Clinic Office of the Board of Directors in 2022 and the sample collection method uses non-probability sampling with the accidental sampling method. So that a sample of 315 people was obtained. Based on the research results it is known that the P-Value simultaneously is 0.000. As for the partial infrastructure facilities (X1), location (X2), personnel (X3), and pharmacy (X4) variables have a P-Value 0.05, if the probability value is 0.05 so it can be concluded that infrastructure, location, personnel, and pharmacy influence simultaneously and partially on patient satisfaction (Y). Primary Clinics can maintain and improve aspects of manpower related to service and attitudes of officers such as through continuous briefings and outreach regarding a culture of responsive, mutual respect, and empathetic actions.

Pengaruh Pelayanan dan Kepuasan dengan Dampaknya pada Loyalitas Pasien di Klinik Bakti Praja Medika Karawang Trisnaryan Pratama, Fahri; Acep Rohendi; Dasrun Hidayat
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1164

The purpose of this study is to find out and analyze: (1) Service Quality; (2) patient satisfaction; and (3) The Effect of Service Quality and Patient Satisfaction on Patient Loyalty at Bakti Praja Medika Karawang Clinic, both simultaneously and partially. The research method used in this study is Applied research is quantitative research with a cross sectional approach. The unit of analysis in this study was the parties related to the inpatients of Bakti Praja Medika Karawang Clinic with a sample of 120 people. Based on the results of the study, it was found that the quality of service of Bakti Praja Medika Karawang Clinic had a negative and insignificant effect on patient loyalty. For patient satisfaction, Bakti Praja Medika Karawang Clinic has a positive effect and more dominantly affects patient loyalty. Patient loyalty of Bakti Praja Medika Karawang Clinic can generally be said to be good. While simultaneously both variables are equally influential, and partially only patient satisfaction is more dominantly influential. Because Patient Satisfaction predominantly affects Patient Loyalty, it becomes a top priority in increasing Patient Loyalty. Therefore, Bakti Praja Medika Karawang Clinic is advised to consistently maintain patient satisfaction carried out to patients, so that they will become patients who have high loyalty. Word

PENGARUH PERSEPSI TENTANG PROSES REKRUTMEN, SELEKSI PEGAWAI DAN KOMPENSASI TERHADAP MINAT MELAMAR PEKERJAAN PADA PEGAWAI DI RS PKU MUHAMMADIYAH BLORA Primaditya, Intan Nararia; Hidayat, Dasrun; Handayani , Nining
Jurnal Kesehatan Tambusai Vol. 6 No. 4 (2025): DESEMBER 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jkt.v6i4.48075

Proses rekrutmen merupakan tahapan awal dalam manajemen sumber daya manusia yang bertujuan untuk mencari dan menarik calon pelamar kerja yang sesuai dengan kebutuhan organisasi, baik dari segi pengetahuan, keterampilan, maupun kepribadian. Penelitian ini dilatarbelakangi oleh pentingnya pemahaman terhadap faktor-faktor yang memengaruhi minat melamar pekerjaan, khususnya di sektor pelayanan kesehatan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh proses rekrutmen, seleksi pegawai, dan kompensasi terhadap minat melamar pekerjaan pada pegawai di RS PKU Muhammadiyah Blora. Penelitian ini menggunakan pendekatan kuantitatif dengan metode ex post facto. Populasi dalam penelitian ini adalah seluruh pegawai kesehatan di RS PKU Muhammadiyah Blora yang berjumlah 263 orang, dengan jumlah sampel sebanyak 159 responden yang diperoleh melalui teknik proportional random sampling. Teknik pengumpulan data dilakukan dengan menggunakan angket (kuesioner), yang terdiri dari 20 pertanyaan untuk proses rekrutmen, 20 pertanyaan untuk seleksi pegawai, 20 pertanyaan untuk kompensasi, dan 16 pertanyaan untuk minat melamar pekerjaan. Analisis data dilakukan menggunakan regresi berganda. Hasil penelitian menunjukkan bahwa proses rekrutmen, seleksi pegawai, dan kompensasi berpengaruh positif dan signifikan terhadap minat melamar pekerjaan. Dengan demikian, dapat disimpulkan bahwa ketiga variabel tersebut merupakan faktor penting yang perlu diperhatikan oleh pihak rumah sakit untuk menarik calon pegawai yang berkualitas.

Transforming public relations practices in the digital age: A case study of the role of AI influencer Arbie Seo Nur'aeni Nur'aeni; Dasrun Hidayat; Gita Melati
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 1 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i1.1468

Digital transformation has brought significant changes in Public Relations (PR) practices, including the emergence of the phenomenon of AI influence that is influencing the way organizations build relationships with the public. This study aims to explore the role of AI influencers in PR communication strategies through a case study of Arbie Seo, one of the AI influencers active on social media. The method used is qualitative with a constructivism paradigm, involving eight informants who were deliberately selected, consisting of practitioners, academics, and PR students. The data was obtained through in-depth interviews and analyzed thematically. The results show that AI influencers play a strategic role in improving the effectiveness of communication with audiences through interactive, personalized, and data-driven approaches. However, there are obstacles in the integration between technology and the human element, especially in the context of empathy and credibility. Therefore, collaboration between human communication expertise and AI technology capabilities is essential to achieve a sustainable communication strategy. This research makes a theoretical contribution by enriching digital PR literature and emphasizing the importance of technological adaptation in the PR profession. Practically, the results emphasize the need for PR actors to be ready to respond to changes in the communication landscape due to the development of artificial intelligence technology.

Construction of gen Z political insights after watching 'Bacapres Bicara Gagasan' on YouTube Tabitha Hemastuti; Dasrun Hidayat; Zikri Fachrul Nurhadi; Nofha Rina
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1454

All Indonesians, especially Generation Z, need to be politically literate, as they are the ones who will shape the nation’s future. Since Generation Z constituted the majority of voters in the 2024 election, understanding their political insights is crucial. Despite their digital fluency, many Gen Z individuals remain disengaged from formal political processes. This study aims to analyze how Generation Z constructs political insight after watching the Bacapres Bicara Gagasan program on YouTube. Using a qualitative phenomenological method, this research explores their cognitive, affective, and personal integration experiences. The findings reveal that the program provided new perspectives on politics and influenced how Gen Z evaluates presidential candidates. The study underscores the importance of media, especially YouTube, in enhancing youth political awareness and participation in the digital age.

Collaborative Adaptive Learning Model with a Communication Competency Approach during the Covid-19 Pandemic in Indonesia and Japan Erliany Syaodih; Dasrun Hidayat; Haslina Halim; Leili Kurnia Gustini; Sukatno Krisbianto
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 4 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v14i4.2661

Indonesia and Japan are among the countries affected by the COVID-19 pandemic. Education in the two countries relies on digital technology so learning is done online. This situation is interesting to study because this is the first time massive online learning has been implemented. The options are either studying online or picking up death. However, online learning of course must be well prepared so as not to leave a bad impact on students. The purpose of this study was to compare students' experiences during online learning during the pandemic between Indonesia and Japan. This research uses a phenomenological study with a qualitative approach. Data collection techniques were through interviews with 30 college students as informants consisting of several universities in Indonesia and Japan. The results of this study are that Indonesian students still experience synchronous and asynchronous obstacles, consisting of technical and non-technical obstacles. Technically with regard to internet networks. Meanwhile, non-technical means that students are not ready to follow online learning so assistance is needed. Students in Indonesia also need time to adapt to using technology. Meanwhile, online learning in Japan has no obstacles. Even online situations are designed to be like classroom learning environments. Lecturers apply a collaborative adaptive learning model by prioritizing an adaptation approach to situations. Adaptation is categorized as one of the aspects of online communication competence which is considered as a success factor in online learning in Japan.

Evaluation of Academic, Referring to the Determination of the Implementation of Evaluation, Control, and Improvement at the School of Economics Balikpapan. Surman, Surman; Hidayat, Dasrun
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The implementation of higher education evaluation in Indonesia is closely related to the implementation of the Internal Quality Assurance System (SPMI). Several previous studies that highlighted the implementation of SPMI in higher education often encountered problems, including the lack of relevance of the education process to stakeholder needs or the lack of availability of human resources, especially auditors to support SPMI, but these studies were less specific in highlighting academic SOPs as part of the managerial strategy for developing SOPs in higher education. Therefore, this study aims to evaluate and see the strategy for developing academic SOPs at STIE Balikpapan by referring to the Determination of the Implementation of Evaluation and Improvement Control (PPEPP). The form of research conducted was qualitative with a descriptive approach through a case study design. Based on the results of the research conducted, it was found that the implementation of academic SOPs at STIE Balikpapan has generally been implemented, and has been socialized using internal media, monitoring of academic SOPs has been running but needs to be carried out in a planned, structured and specific manner, evaluation of academic SOPs is carried out by the internal quality assurance unit in the form of audits per semester, but has not been carried out comprehensively in all fields or work units in the academic scope. The academic SOP development strategy model implemented at STIE Balikpapan has been running, but has not fully referred to the existing PPEPP standards, the development strategy still focuses on certain SOPs, namely the curriculum, and is still flexible, namely adjusting to needs that are considered urgent.

Mixed Methods Exploratory Study: Analisis Penerapan Budaya Keselamatan Pasien I Made, Dwi Saputra; Hidayat, Dasrun; Santoso, Budi
ProHealth Journal Vol 22 No 2 (2025): December
Publisher : STIKes Hamzar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59802/phj.2025222184

Patient safety is a fundamental principle in healthcare services and a global challenge. This study analyzes the implementation of a patient safety culture at BIMC HospitalKuta. Using a mixed-methods approach with a sequential exploratory design, qualitative data were collected through in-depth interviews and observations of the nursing director, safety officer, head nurse, and implementing nurses. Qualitative analysis was conducted using the Miles and Huberman model, followed by quantitative research using the HSOPSC questionnaire which was analyzed descriptively. Qualitative findings indicate that the patient safety culture in this hospital has been integrated into the staff's work habits, despite challenges such as fear of sanctions when reporting incidents and technical issues with the electronic reporting system. On the other hand, the quantitative results show a positive perception, with a Mean of 4.602 and a Median of 5.000 for positive statements, as well as a Mean of 1.347 with a Median of 1.000 for negative statements, indicating that respondents do not perceive any obstacles in the implementation of the patient safety culture. The difference in results between qualitative and quantitative research is caused by differing individual and public perceptions. The implementation of a safety culture in this hospital is influenced by nursing leadership and management support, with an effective incident reporting system through the MedBlaze platform that prioritizes the principles of just culture.

The Influence of Operational Management and Marketing Strategy on the Profitability of K-24 Geliting Pharmacy in Maumere Sukma, Firandicha Prawira; Hidayat, Dasrun; Veranita, Mira
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10299

Profitability is an important indicator of the success and sustainability of businesses in the pharmaceutical sector, including Apotek K-24 Geliting Maumere, which operates in a competitive and dynamic business environment. Efforts to increase profitability are inseparable from the role of effective operational management and targeted marketing strategies. However, the extent to which these two factors influence profitability still requires empirical evidence. Given this background, this study uses a quantitative, survey-based approach. The sampling technique used is saturated sampling, so that all 30 employees are used as research samples. Data were obtained through questionnaires and analyzed using multiple linear regression with the help of statistical software. Hypothesis testing was carried out using a t-test to see the partial effect and an F-test to see the simultaneous effect. The results of the study indicate that operational management has a significant influence on profitability, with a calculated t-value of 1.932 and a significance value of 0.004 (p < 0.05). Marketing strategy was also proven to have a significant influence on profitability, with a calculated t-value of 2.868 and a significance value of 0.008 (p < 0.05). Furthermore, the results of the F test show a calculated F value of 9.038 with a significance of 0.001, so it can be concluded that operational management and marketing strategy simultaneously have a significant effect on the profitability of Apotek K-24 Geliting Maumere.

Optimalisasi Manajemen Komunikasi dalam Penguatan Brand dan Pemasaran Produk Susu KPBS Pangalengan Sukajie, Bambang; Hidayat, Dasrun; Rahmasari, Gartika; Hidayat, Sarah Nursa'diah
Jurnal Sosial & Abdimas Vol. 8 No. 1 (2026): Jurnal Sosial & Abdimas
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsa.v8i1.2256

Industri pengolahan susu memiliki peran strategis dalam mendukung ketahanan pangan nasional serta meningkatkan kesejahteraan peternak lokal. PT Susu KPBS Pangalengan, sebagai unit usaha Koperasi Peternakan Bandung Selatan (KPBS), perlu menerapkan manajemen komunikasi yang efektif guna menjaga mutu produk, memperkuat brand, dan meningkatkan pemasaran di tengah persaingan industri yang semakin kompetitif. Penelitian ini bertujuan untuk menganalisis penerapan manajemen komunikasi KPBS Pangalengan dalam mendukung penguatan merek dan efektivitas pemasaran produk susu. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam, observasi lapangan, dan studi dokumentasi. Informan dipilih secara purposive, melibatkan staf pemasaran, pengelola Milk Collecting Point (MCP), serta staf produksi. Analisis data dilakukan menggunakan model analisis interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa komunikasi internal yang terstruktur, mulai dari peternak hingga bagian pemasaran, berperan penting dalam menjaga kualitas bahan baku, kelancaran proses produksi, dan konsistensi mutu produk. Selain itu, komunikasi eksternal melalui penguatan nilai lokal Pangalengan, peningkatan identitas visual produk, serta integrasi strategi pemasaran offline dan online terbukti mampu memperkuat citra merek dan memperluas jangkauan pasar. Secara keseluruhan, manajemen komunikasi yang terkoordinasi menjadi faktor kunci dalam meningkatkan daya saing produk susu KPBS Pangalengan.

Co-Authors A Rohendi A Rohendi A. Rohendi Acep Rohendi Achmad Wildan Kurniawan Achmad Wildan Kurniawan, Achmad Wildan Afifah Nurul Mardhiyah Agia Dwi Vici Utami Agueda Da Conceicao Agung Prasetya Agung, Wiseto Prasetyo Ahmad Jaenal Mustopa Jaenal Mustopa Aisya Sucy Nabila Alam, Hikmatul Alila Pramiyanti Aliya Azrifatin, Anis Alvi Fitrianti Alya Rahma Zahrani Andikarya, Oke Andikarya, R. Oke Anisa Nurul Hasanah Anisti, Anisti Annisa Luthfah Shafira Annisa Nurhasanah Arif Nur Hidayanto Arif Rachman Arif Rachman Arzaq Fikrian Zahrawan Astuti, Gita Atie Rachmiatie Aulia, Ellena Fitri Axel Ivander Ayu Wulandari Bagenda, Wahyuddin Bambang Sugiyarto Baruna Tyaswara Baskoro, Lahandi Bayu Rizky Ramadhani Beatrik Yunike Yulanda Sroyer Berliani, Ajeng Novia Birowo, Anandito Budi Santoso Budi Santoso Cecilia Putri Christa Citta, Givania Diwiya Darajat Wibawa Deri Hanafy D Dessy Maya Kartika Eka Putri Destien Mistavakia Sirait Dian Aprianita Diana Soesilo, Diana Diaz Alifarizki Zuvarcan Dinda Rizkyana Diny Fitriawati, Diny Dudi Rustandi Dwi Budi Santoso Dyah Putri Ayuningtyas Eli Susana, Eli Ellena Fitri Aulia Elsa Yuniarti Endang Komara Engkus Kuswarno Erliany Syaodih Erliany Syaodih Fadilah, Alya Najla Fatmah Hulaibi Febry Ramadanu Feliza Zubair Feliza Zubair Femi Oktaviani Ferdinandus Ngare Firda Diah Utami Freddy Yusanto Gartika Rahmasari Gartika Rahmasari, Gartika Gita Melati Gusdianto, Adi Gustini, Leili Kurnia Halita, Yessi Okta Hamdani, Neng Heni Rachmawati Handayani , Nining Handayani, Ni Luh Handhika Perdhana Putra Hanny Hafiar Harikatang, Agung Damai Haslina Halim Haura Hermawanti Hendrawan, Heri Henhen Siti Rugoyah Hidayat, Sarah Nursa'diah I Made, Dwi Saputra Ida Ayu Galih Pertiwi Ign Wiseto P Agung Indria Angga Dianita ingrid susanti Irsan Mubarak Ismail, Muhammad Iswanto Iswanto Jayawijaya, Firman Julia Nur Andina Kahar Mulyani Kahar Mulyani Kahar Mulyani Kahar Mulyani Kamarani, Dinar Dina Karamani, Dinar Dina Karina Widia Sari Supriatna Karlina Nadya Kharmi Juni Yanti Koleangan, Peter Joshua Alexander Kusharini, Omitta Yuliastuti Lalu Anugrah Nugraha Lazuardy, Muhammad Azhary Lee, Yoseph Lena Lena Lestari, Yuniati Lyndon, Novel Lyndon, Novel Anak Maeskina, Mega Mutia Maharani Siregar Maharani, Iris Fatia Mahardiansyah Suhadi Mahardiansyah Suhadi Manik, Siti Lolo Sundari Maya Retnasari Maya Retnasary Maylanny Christin Mega Mutia Maeskina Mega Mutia Maeskina Mega Puspa Dias Merri Indriana Merri Indriana Mochamad Sukrisno Mardiyanto Mohamad Audy Novaldi Mubaraq Juli Saputra Mudzammil Fikri Haqani Muhammad Raji Alfathian Muhammad Rofi Jamil Mujianto, Haryadi Mulyana Syarip Panjia Mulyani, Kahar Nabila Damayani Marzaman Nadia Agustina Rahayu Nano Isdiyanto Naya, Pramedistiyani N Ain Neng Yayu Nining Handayani Nining Handayani Noer Rizky Helga Widowati Noer Rizky Helga Widowati Noeraida Noeraida Nofha Rina Nopita Dewi Nova Yasita Novian Agung Pratama Novianti Eka Kartika Nur Afifa, Vanessa Aura Nur'aeni Tarmidzi Nur'aeni, Nur'aeni Nur, Risti Nur’Aeni, Nur’Aeni Pasha Muhpriaji Pipit Fitriani Poppy Yuniawati Primaditya, Intan Nararia Purwadhi Purwadhi Purwadhi Purwadhi Purwadhi Purwadhi R Oke Andikarya R. Oke Andikarya Rahmani, Tazkia Falah Rahmat Hidayat Raihan Robiansyah Rangga Alfara Raudya Putri Damayanti Rena Delianti Reza Rizkina Taufik Rhenald Fahmi Andhika Rian Andriani Rico Kurnia Yudhaswara Rinawati Rinidji, Alif Putra Robert Robert Rohendi, A Rubini, Rizki Adriansyah S Nurul Fatonah Salinda, Rheihan Atridya Saputra, Yakobus Angga Ricardo Saputri, Almauri Satia Rahmawati, Lusi Seli Dela Sufiati Sigourney Ruth Bunga Tanuwijaya Simamora, Harmoni Sobia Shahzad Sri Dewi Setiawati Suci Nujiana Sudiryo Sudiryo Sudiryo Sudiryo, Sudiryo Suherman, Suherman Sukajie, Bambang Sukatno Krisbianto Sukatno Krisbianto Sukma Sahadewa Sukma, Firandicha Prawira Sukmawati, Nisrina Sulistyowati, Yekti Surman, Surman Susanto, Dede Himawan Dwi Suyono, Seso Sulijaya Syafiqoh, Salwa Syarifuddin , Didin Syifarina Mutiara Oktaviani Tabitha Hemastuti Tara, Elena Silvia Tita Melia Milyane Titin Suhartini Titin Suhartini Trisnaryan Pratama, Fahri Ummah, Syadathul Utomo, Muhammad Aditya Vebrianti, Seni Veranita, Mira Vica Claudia Budiono Viky Ferdiansyah Yani Restiani Yani Restiani Widjaya Yani Restiani Widjaya Yaser Mubarok Yen Efawati Yenie Surveyanti Yolanda Maulydia Yuliana Maknolia Yuniati Lestari Zainur Rosidah Zikri Fachrul Nurhadi, Zikri Fachrul Zulfa Nurul Fath

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