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Dasrun Hidayat
Universitas Adhirajasa Reswara Sanjaya
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Medical Equipment Procurement Strategy Based on ASPAK Application at MABA District General Hospital, East Halmahera Regency Sufiati, Seli Dela; Hidayat, Dasrun; Agung, Ign Wiseto P
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Medical equipment procurement constitutes a strategic element in improving service quality, yet its implementation at MABA District General Hospital in East Halmahera Regency still confronts substantial structural and technical challenges. This study analyzes medical equipment procurement strategy based on the ASPAK (Application of Facilities, Infrastructure, and Medical Equipment) system across five focal areas: input components, data availability and accessibility in planning, procurement process implementation, training processes related to equipment utilization, and output effectiveness. Employing descriptive qualitative methodology through in-depth interviews with 15 key informants, observations, focus group discussions, and document analysis, the study reveals critical deficiencies: at the input level, absence of comprehensive Standard Operating Procedures for needs assessment, limited Human Resources capacity, and inadequate supporting infrastructure including unstable internet connectivity and insufficient room readiness crucial for ASPAK operations; at the process level, planning not fully based on ASPAK-driven gap analysis resulting in inaccurate prioritization and mismatches between equipment specifications and clinical needs, with acceptance procedures encountering technical verification barriers; at the output level, suboptimal utilization of procured devices due to unprepared facilities, uneven operator competency, and absence of structured post-procurement monitoring and evaluation mechanisms. Synthesis of findings demonstrates that ASPAK effectiveness depends critically on strengthening internal regulations, enhancing human resource capacity, ensuring infrastructural readiness, and implementing systematic monitoring-evaluation frameworks to optimize medical equipment procurement in island region hospitals.
The Influence of Instagram on Patient Visits Through Brand Awareness as a Mediating Variable: An Explanatory Sequential Mixed Method Study at Aqidah Hospital, Tangerang City Budiono, Vica Claudia; Hidayat, Dasrun; Agung, Ign Wiseto P
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3369

Abstract

Instagram has emerged as a crucial communication platform for hospitals to disseminate information and build community engagement. This study analyzes the influence of Instagram on patient visits, with brand awareness serving as a mediating variable at Aqidah Hospital in Tangerang City. The research employed a mixed methods approach with an explanatory sequential design. The quantitative phase involved 70 respondents, while the qualitative phase consisted of six informants engaged in social media management and hospital services. Results reveal that Instagram significantly influences brand awareness (p < 0.001) with R² = 0.750, indicating that 75% of brand awareness variance is explained by Instagram usage. Instagram also demonstrates a significant direct effect on patient visits (p < 0.001). Brand awareness significantly affects patient visits and mediates the relationship between Instagram and patient visits with an indirect effect of 0.319 (95% CI [0.177-0.493]). Qualitative findings reinforce quantitative results, indicating that Aqidah Hospital's Instagram content including health education, service information, facility visuals, and consistent branding enhances public recognition and encourages visiting intentions. This study underscores that Instagram functions not only as a promotional tool but also plays a pivotal role in shaping brand awareness, ultimately contributing to increased patient visits at Aqidah Hospital.
Mixed Methods Exploratory Study: Analisis Penerapan Budaya Keselamatan Pasien I Made, Dwi Saputra; Hidayat, Dasrun; Santoso, Budi
ProHealth Journal Vol 22 No 2 (2025): December
Publisher : STIKes Hamzar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59802/phj.2025222184

Abstract

Patient safety is a fundamental principle in healthcare services and a global challenge. This study analyzes the implementation of a patient safety culture at BIMC HospitalKuta. Using a mixed-methods approach with a sequential exploratory design, qualitative data were collected through in-depth interviews and observations of the nursing director, safety officer, head nurse, and implementing nurses. Qualitative analysis was conducted using the Miles and Huberman model, followed by quantitative research using the HSOPSC questionnaire which was analyzed descriptively. Qualitative findings indicate that the patient safety culture in this hospital has been integrated into the staff's work habits, despite challenges such as fear of sanctions when reporting incidents and technical issues with the electronic reporting system. On the other hand, the quantitative results show a positive perception, with a Mean of 4.602 and a Median of 5.000 for positive statements, as well as a Mean of 1.347 with a Median of 1.000 for negative statements, indicating that respondents do not perceive any obstacles in the implementation of the patient safety culture. The difference in results between qualitative and quantitative research is caused by differing individual and public perceptions. The implementation of a safety culture in this hospital is influenced by nursing leadership and management support, with an effective incident reporting system through the MedBlaze platform that prioritizes the principles of just culture.
Co-Authors Acep Rohendi Achmad Wildan Kurniawan Achmad Wildan Kurniawan, Achmad Wildan Afifah Nurul Mardhiyah Agia Dwi Vici Utami Agung Prasetya Agung, Ign Wiseto P Agung, Wiseto Prasetyo Ahmad Jaenal Mustopa Jaenal Mustopa Aisya Sucy Nabila Alam, Hikmatul Aliya Azrifatin, Anis Alvi Fitrianti Alya Rahma Zahrani Andikarya, Oke Anisa Nurul Hasanah Anisti, Anisti Arif Rachman Astuti, Gita Atie Rachmiatie Aulia, Ellena Fitri Bagenda, Wahyuddin Bambang Sugiyarto Baruna Tyaswara Baskoro, Lahandi Bayu Rizky Ramadhani Berliani, Ajeng Novia Birowo, Anandito Budiono, Vica Claudia Cecilia Putri Christa Citta, Givania Diwiya Darajat Wibawa Deri Hanafy D Destien Mistavakia Sirait Dian Aprianita Diana Soesilo, Diana Dinda Rizkyana Diny Fitriawati, Diny Dwi Budi Santoso Dyah Putri Ayuningtyas Eli Susana, Eli Ellena Fitri Aulia Elsa Yuniarti Endang Komara Engkus Kuswarno Erliany Syaodih Erliany Syaodih Fath, Zulfa Nurul Febry Ramadanu Feliza Zubair Feliza Zubair Femi Oktaviani Ferdinandus Ngare Gartika Rahmasari Gartika Rahmasari, Gartika Gita Melati Gusdianto, Adi Gustini, Leili Kurnia Halita, Yessi Okta Hamdani, Neng Heni Rachmawati Handayani , Nining Handayani, Ni Luh Handhika Perdhana Putra Hanny Hafiar Harikatang, Agung Damai Haslina Halim Haura Hermawanti Hendrawan, Heri Henhen Siti Rugoyah Hidayanto, Arif Nur I Made, Dwi Saputra Indria Angga Dianita Iswanto Iswanto Jayawijaya, Firman Kahar Mulyani Kahar Mulyani Kamarani, Dinar Dina Karamani, Dinar Dina Karlina Nadya Kharmi Juni Yanti Koleangan, Peter Joshua Alexander Kusharini, Omitta Yuliastuti Lalu Anugrah Nugraha Lazuardy, Muhammad Azhary Lee, Yoseph Lena, Lena Lestari, Yuniati Lyndon, Novel Lyndon, Novel Anak Maeskina, Mega Mutia Maharani, Iris Fatia Mahardiansyah Suhadi Mahardiansyah Suhadi Maya Retnasari Maya Retnasary Maylanny Christin Mega Mutia Maeskina Mega Mutia Maeskina Merri Indriana Merri Indriana Mudzammil Fikri Haqani Muhammad Raji Alfathian Muhammad Rofi Jamil Mujianto, Haryadi Mulyani, Kahar Nabila Damayani Marzaman Nadia Agustina Rahayu Naya, Pramedistiyani N Ain Neng Yayu Nining Handayani Nining Handayani Noer Rizky Helga Widowati Noer Rizky Helga Widowati Noeraida Noeraida Nofha Rina Nopita Dewi Novian Agung Pratama Novianti Eka Kartika Nugraha, Lalu Anugrah Nur Afifa, Vanessa Aura Nur'aeni, Nur'aeni Nur, Risti Nur’Aeni, Nur’Aeni Primaditya, Intan Nararia Purwadhi Purwadhi Purwadhi Purwadhi R. Oke Andikarya Rahmani, Tazkia Falah Rahmat Hidayat Raihan Robiansyah Rangga Alfara Raudya Putri Damayanti Rena Delianti Restiani, Yani Reza Rizkina Taufik Rhenald Fahmi Andhika Rian Andriani, Rian Rinidji, Alif Putra Rohendi, A S Nurul Fatonah Saputri, Almauri Satia Rahmawati, Lusi Sigourney Ruth Bunga Tanuwijaya Simamora, Harmoni Sobia Shahzad Sri Dewi Setiawati Sroyer, Beatrik Yunike Yulanda Suci Nujiana Sudiryo, Sudiryo Sufiati, Seli Dela Suherman, Suherman Sukajie, Bambang Sukatno Krisbianto Sukatno Krisbianto Sukmawati, Nisrina Sulistyowati, Yekti Surman, Surman Suyono, Seso Sulijaya Syafiqoh, Salwa Syarifuddin , Didin Syifarina Mutiara Oktaviani Tabitha Hemastuti Tara, Elena Silvia Tarmidzi, Nur'aeni Titin Suhartini Titin Suhartini Trisnaryan Pratama, Fahri Ummah, Syadathul Utomo, Muhammad Aditya Vebrianti, Seni Veranita, Mira Viky Ferdiansyah Yani Restiani Widjaja Yani Restiani Widjaja, Yani Restiani Yaser Mubarok Zikri Fachrul Nurhadi, Zikri Fachrul