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Dasrun Hidayat

Universitas Adhirajasa Reswara Sanjaya

Author-ID : 2646259

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH BRAND IMAGE, PRICE PERCEPTION, DAN TRUST TERHADAP MINAT KUNJUNGAN KEMBALI PASIEN PADA KLINIK GIGI SMILE KOTA MEDAN Yurika, Yurika; Hidayat, Dasrun; Andikarya, R. Oke
Jurnal Kesehatan Tambusai Vol. 7 No. 1 (2026): MARET 2026
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jkt.v7i1.48899

Minat kunjungan kembali menggambarkan kecenderungan pasien untuk melakukan kunjungan ulang ke suatu tempat dalam jangka waktu tertentu, yang menjadi indikator tingkat kepuasan dan kepercayaan mereka terhadap kualitas layanan yang diterima. Penelitian ini bertujuan untuk menganalisis pengaruh brand image, price perception, dan trust terhadap minat kunjungan kembali pasien di Klinik Gigi Smile. Metode penelitian yang digunakan adalah metode campuran (mixed method) dengan desain explanatory sequential, di mana tahap kuantitatif dilakukan terlebih dahulu untuk menguji hubungan antarvariabel, kemudian dilanjutkan dengan tahap kualitatif guna memperdalam interpretasi hasil. Populasi penelitian kuantitatif mencakup 100 pasien yang pernah berkunjung ke Klinik Gigi Smile, sedangkan penelitian kualitatif melibatkan 8 informan yang dipilih secara purposive berdasarkan pengalaman dan keterlibatannya dalam pelayanan klinik. Hasil analisis uji-t menunjukkan bahwa variabel brand image berpengaruh signifikan terhadap minat kunjungan kembali (p = 0.000 < 0.05), price perception juga berpengaruh signifikan (p = 0.001 < 0.05), dan trust memiliki pengaruh yang signifikan pula (p = 0.000 < 0.05). Selanjutnya, hasil uji ANOVA memperkuat temuan tersebut dengan nilai p = 0.000 (< 0.05), yang menunjukkan bahwa ketiga variabel tersebut secara simultan memiliki pengaruh signifikan terhadap minat kunjungan kembali pasien. Dengan demikian, dapat disimpulkan bahwa peningkatan citra merek, persepsi harga yang positif, serta kepercayaan pasien merupakan faktor kunci yang mampu mendorong loyalitas dan keinginan pasien untuk kembali berkunjung ke Klinik Gigi Smile.

Manajemen Pelayanan Kesehatan Digital Melalui Rekam Medis Elektronik Pada Instalasi Rawat Jalan Rumah Sakit Kediri Sukma Sahadewa; Dasrun Hidayat; Arif Rachman
Journal of Knowledge Management Vol 18 No 1 (2024): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v18i2.41875

Penelitian ini bertujuan untuk menganalisis implementasi rekam medis elektronik berdasarkan peraturan menteri kesehatan Republik Indoneis No.24 tahun 2022 pada instalasi rawat jalan di rumah sakit Wilujeng Kediri. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara terhadap 10 informan yang terdiri dari berbagai profesi di rumah sakit Wilujeng Kediri. Analisis dilakukan terhadap implementasi rekam medis elektronik pada bagian registrasi pasien, pengisian informasi klinis, penyimpanan data rekam medis elektronik dan penjaminan mutu rekam medis elektronik. Hasil penelitian menunjukkan bahwa implementasi rekam medis elektronik di rumah sakit Wilujeng Kediri sudah dilakukan dengan baik, registrasi pasien yang terdiri dari data identitas pasien dan data sosial pasien terisi lengkap, pengisian informasi klinis pasien dilakukan secara tepat waktu, penyimpanan data rekam medis berbasis digital yang menjamin keamanan, penjaminan mutu dilakukan oleh pihak rekam medis. Penelitian ini dapat membantu pembuat kebijakan dan manajemen rumah sakit dalam merancang strategi implementasi rekam medis elektronik yang lebih komprehensif.

Strategi Pengelolaan Biaya Rawat Inap JKN Berpedoman Permenkes 03/2023 Lena Lena; Rian Andriani; Dasrun Hidayat; Erliany Syaodih
Journal of Knowledge Management Vol 19 No 1 (2025): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini menganalisis strategi pengelolaan biaya rawat inap pasien Jaminan Kesehatan Nasional (JKN) yang berpedoman pada Peraturan Menteri Kesehatan (Permenkes) Nomor 3 Tahun 2023. Aturan baru ini membawa implikasi signifikan terhadap sistem reimbursement INA-CBG's, menuntut rumah sakit untuk mengoptimalkan efisiensi dan akurasi dalam perhitungan biaya. Strategi pengelolaan biaya yang diteliti meliputi peningkatan kualitas coding diagnosis dan prosedur, optimalisasi alur pelayanan klinis, serta pengawasan ketat terhadap penggunaan obat dan alat kesehatan. Menggunakan metode kualitatif dengan studi deskriptif, data dikumpulkan melalui wawancara dengan pihak manajemen keuangan, tim koder, dokter, perawat, dan staf terkait, serta analisis dokumen kebijakan internal dan data klaim. Temuan menunjukkan bahwa rumah sakit telah menerapkan strategi adaptif, seperti program edukasi coding berkelanjutan, penerapan protokol klinis berbasis bukti, dan penggunaan sistem informasi untuk monitoring biaya. Meskipun demikian, tantangan adaptasi terhadap perubahan regulasi yang cepat, resistensi praktik lama, dan perlunya investasi teknologi tetap menjadi isu krusial. Penelitian ini merekomendasikan sinergi antara manajemen klinis dan keuangan, serta pengembangan kapasitas SDM untuk mencapai pengelolaan biaya rawat inap JKN yang efektif dan efisien sesuai Permenkes 03/2023.

Sport Public Relations Sponsorship: Manchester United Fans’ Emotional Engagement in Adidas–Stone Roses Collaboration Fadilah, Alya Najla; Hidayat, Dasrun
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.27860

This research examines the collaboration between Manchester United, Adidas, and The Stone Roses as a sponsorship strategy that integrates football, music, and fashion using a qualitative phenomenological approach. Data were collected through in-depth interviews with 7 Manchester United fans. The researcher employed a Sport Public Relations approach to analyse the sponsorship collaboration's effect on emotional engagement and club identity. The research findings indicate that although this collaboration does not directly influence the core loyalty of fans, it reinforces pride and emotional connection with the club. Digital media plays a crucial role in expanding the reach of the campaign and enhancing fan interaction. This finding also provides insights for local football clubs to implement similar strategies by adjusting for cultural factors and the purchasing power of their fans. In conclusion, sponsorship in football serves not only as funding but also as a strategic tool in building club identity and enhancing fan engagement. The integration of cultural elements in sponsorship has been shown to increase the club's appeal and create long-term relationships between the club, sponsors, and its fan community.

YouTube Disintermediation by Public Officials: Digital Regulatory Challenges for Local Television Sustainability Wulandari, Ayu; Pramiyanti, Alila; Hidayat, Dasrun; Rina, Nofha
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.30265

The transformation of public officials’ communication via YouTube has intensified information disintermediation. This study examines the communication practices of Dedi Mulyadi, who conveys public information directly, bypassing conventional media channels. The urgency of this research stems from the critical need for regulatory frameworks governing YouTube usage, as official disintermediation exacerbates the economic strain on local television. The novelty of this study lies in its identification of regulatory lacunae regarding the digital activities of public officials and their subsequent implications for the viability of local broadcasters. Employing a qualitative, descriptive methodology, data were gathered through in-depth interviews with key stakeholders across the media, regulatory bodies, government, and academia. The findings reveal that such disintermediation fosters regulatory asymmetry, positioning YouTube as a ‘pseudo-media’ entity exempt from the social and ethical mandates imposed on local television. Consequently, this research proposes a platform-neutral, impact-based reconstruction of broadcasting regulations. It extends the gatekeeping theory within the digital ecosystem and provides a strategic policy foundation for regulators to integrate public accountability standards into officials’ official YouTube accounts, thereby ensuring a balanced local media landscape.

Conflict management in Indonesian football: insights from RMIFA Bandung Club Irsan Mubarak Ismail, Muhammad; Hidayat, Dasrun; Taufik, Reza Rizkina
Jurnal Studi Komunikasi Vol. 10 No. 1 (2026)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v10i1.11073

Conflicts within football teams often arise due to performance pressure, unbalanced expectations, and communication gaps between players. This study explores how these conflicts are understood and managed in the context of Indonesian national football, utilising the perspectives of professionals at clubs based in Bandung. Based on Conflict Management Theory and Organisational Communication Theory, this study focused on three main questions: how practitioners interpret tensions between local and foreign players, how they assess the fairness and clarity of PSSI player selection practices, and which approaches they believe are most effective for strengthening team cohesion and public trust. Data were collected and obtained through semi-structured interviews with coaches, former national players, and senior football figures, using a qualitative descriptive design. The research findings highlight that consistent communication, transparent evaluation criteria, and performance-based data integration are essential to prevent conflict escalation. Clear information flow and systematic use of metrics support perceptions of fairness, while structured mediation helps restore harmony when disputes arise. This study makes a theoretical contribution by demonstrating how transparency and evidence-based decision-making strengthen organisational legitimacy and help stabilise group dynamics in professional sports teams.

Pengaruh Kemudahan Manfaat dan Sikap Terhadap Perilaku Penggunaan Teknologi SIMRS Pada Rumah Sakit Wijayakusuma Purwokerto Arif Nur Hidayanto; Dasrun Hidayat; Yani Restiani; R. Oke Andikarya
Journal of Knowledge Management Vol 18 No 2 (2024): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v18i2.41892

Penelitian berjudul Pengaruh Kemudahan, Manfaat dan Sikap terhadap Perilaku Penggunaan Teknologi SIMRS pada Rumah Sakit Wijayakusuma Purwokerto didasari kurangnya penggunaan teknologi SIMRS karena adanya kesulitan dalam proses penggunaan, manfaat dan sikap terhadap penggunaan SIMRS untuk meningkatkan mutu pelayanan pada RS. Hasil penelitian menunjukkan bahwa kemudahan berpengaruh signifikan terhadap penggunaan teknologi, teknologi yang mudah dalam proses penggunaannya serta mudahankan dalam bekerja membuat penggunanya menjadi lebih sering menggunakan teknologi tersebut. Penelitian merekomendasikan RS sebagai penyedia layanan SIMRS agar terus meningkatkan kinerja dan pelayanan terhadap penggunanya. Hasil penelitian menunjukkan bahwa variabel attitude toward using tidak menunjukkan pengaruh signifikan terhadap penggunaan teknologi SIMRS sehingga RS diharapkan dapat memberikan perasaan nyaman, nikmat dan senang bagi tenaga kesehatan dalam menggunakan teknologi.Kata kunci: Kemudahan, Manfaat, Sikap, Penggunaan Teknologi, SIMRS

Performance Monitoring Model to Increase Employee Productivity at STMIK Mardira Indonesia Sudiryo; A Rohendi; Dasrun Hidayat
Journal of Applied Digital Business Management Vol. 1 No. 1 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/18grrg16

Performance monitoring is an important point for realizing the progress of a company. Effective performance monitoring is by conducting performance assessments of employees. Employee performance is always faced with the problem that employees do not have work achievement targets or Employee Work Targets (SKP). This research aims to find a performance monitoring model that can be applied at STMIK Mardira Indonesia. The research methodology used is a qualitative method with a case study approach and natural observation. The performance monitoring model that is suitable to be implemented at STMIK Mardira is a combination of Traditional Assessment, Management By Objective (MBO), 360-Degree Feedback models supported by a digital-based information system, namely the Human Resource Information System (HRIS).

Interpreting power relations and aesthetic stuttering in TikTok’s X&Y vertical video Yusanto, Freddy; Hidayat, Dasrun; Lyndon, Novel Anak
Jurnal Kajian Komunikasi Vol 14, No 1 (2026): June 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v14i1.70012

Background: While previous studies have often celebrated the ergonomic advantages of mobile video, this research identifies a critical tension in the transition of professional cinematic language to vertical formats. Purpose: This study seeks to uncover the power dynamics and aesthetic modifications within professional vertical productions. Methods: Using a qualitative methodology based on John Fiske’s semiotic analysis (levels of reality, representation, and ideology), this study analyzes the professional vertical film X&Y (Chapter One), created by TikTok Indonesia. Results: Through a close reading of cinematographic elements, the findings reveal a phenomenon of “aesthetic stuttering.” At the level of reality, high-resolution technology successfully builds visual intimacy through the micro-details of facial expressions. However, at the level of representation, the film remains trapped in horizontal cinematic conventions, characterized by the dominance of objective camera angles and a lack of subjective Point of View (POV) exploration typical of vertical video culture. Conclusion: Ideologically, this “stuttering” reveals a covert power struggle in which professional creators negotiate between the dictates of platform algorithms and the entrenched hegemony of traditional film standards. Implications: The discovery of “aesthetic stuttering” suggests that professional content creators must shift from a “cropped horizontal mindset” toward developing a new visual language that is inherently participatory and immersive in order to maximize the unique potential of a vertical narrative.

PENGARUH KUALITAS SISTEM INFORMASI, KUALITAS LAYANAN DAN STRUKTUR ORGANISASI TERHADAP KEPUASAN PENGGUNA SISTEM INFORMASI MANAJEMEN RUMAH SAKIT BHAYANGKARA JAYAPURA Dessy Maya Kartika Eka Putri; A Rohendi; Dasrun Hidayat
Journal of Knowledge Management Vol 18 No 2 (2024): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v18i2.42032

Penelitian ini bertujuan menganalisis pengaruh kualitas sistem, kualitas informasi, kualitas pelayanan, dan struktur organisasi terhadap kepuasan pengguna pada penerapan Sistem Informasi Manajemen Rumah Sakit (SIMRS) di RS Bhayangkara Jayapura, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis regresi linier. Sampel penelitian berjumlah 100 responden yang dipilih melalui teknik purposive sampling dengan kriteria personel yang memiliki jabatan fungsional tetap dan masa kerja lebih dari satu tahun. Model teori HOT-FIT digunakan sebagai dasar dalam mengevaluasi keberhasilan implementasi SIMRS. Hasil penelitian menunjukkan bahwa kualitas sistem, kualitas informasi, kualitas pelayanan, dan struktur organisasi secara parsial berpengaruh positif dan signifikan terhadap kepuasan pengguna. Selain itu, keempat variabel tersebut juga secara simultan memberikan pengaruh signifikan terhadap kepuasan pengguna dalam penerapan SIMRS di RS Bhayangkara Jayapura.

Co-Authors A Rohendi A Rohendi Acep Rohendi Achmad Wildan Kurniawan Achmad Wildan Kurniawan, Achmad Wildan Afifah Nurul Mardhiyah Agia Dwi Vici Utami Agueda Da Conceicao Agung Prasetya Agung, Wiseto Prasetyo Ahmad Jaenal Mustopa Jaenal Mustopa Aisya Sucy Nabila Alam, Hikmatul Alila Pramiyanti Aliya Azrifatin, Anis Alvi Fitrianti Alya Rahma Zahrani Andikarya, Oke Andikarya, R. Oke Anisa Nurul Hasanah Anisti, Anisti Annisa Nurhasanah Arif Nur Hidayanto Arif Rachman Arif Rachman Astuti, Gita Atie Rachmiatie Aulia, Ellena Fitri Ayu Wulandari Bagenda, Wahyuddin Bambang Sugiyarto Baruna Tyaswara Baskoro, Lahandi Bayu Rizky Ramadhani Beatrik Yunike Yulanda Sroyer Berliani, Ajeng Novia Birowo, Anandito Budi Santoso Cecilia Putri Christa Citta, Givania Diwiya Darajat Wibawa Deri Hanafy D Dessy Maya Kartika Eka Putri Destien Mistavakia Sirait Dian Aprianita Diana Soesilo, Diana Diaz Alifarizki Zuvarcan Dinda Rizkyana Diny Fitriawati, Diny Dwi Budi Santoso Dyah Putri Ayuningtyas Eli Susana, Eli Ellena Fitri Aulia Elsa Yuniarti Endang Komara Engkus Kuswarno Erliany Syaodih Erliany Syaodih Fadilah, Alya Najla Febry Ramadanu Feliza Zubair Feliza Zubair Femi Oktaviani Ferdinandus Ngare Firda Diah Utami Freddy Yusanto Gartika Rahmasari Gartika Rahmasari, Gartika Gita Melati Gusdianto, Adi Gustini, Leili Kurnia Halita, Yessi Okta Hamdani, Neng Heni Rachmawati Handayani , Nining Handayani, Ni Luh Handhika Perdhana Putra Hanny Hafiar Harikatang, Agung Damai Haslina Halim Haura Hermawanti Hendrawan, Heri Henhen Siti Rugoyah Hidayat, Sarah Nursa'diah I Made, Dwi Saputra Ida Ayu Galih Pertiwi Ign Wiseto P Agung Indria Angga Dianita ingrid susanti Irsan Mubarak Ismail, Muhammad Iswanto Iswanto Jayawijaya, Firman Kahar Mulyani Kahar Mulyani Kamarani, Dinar Dina Karamani, Dinar Dina Karlina Nadya Kharmi Juni Yanti Koleangan, Peter Joshua Alexander Kusharini, Omitta Yuliastuti Lalu Anugrah Nugraha Lazuardy, Muhammad Azhary Lee, Yoseph Lena Lena Lestari, Yuniati Lyndon, Novel Lyndon, Novel Anak Maeskina, Mega Mutia Maharani Siregar Maharani, Iris Fatia Mahardiansyah Suhadi Mahardiansyah Suhadi Manik, Siti Lolo Sundari Maya Retnasari Maya Retnasary Maylanny Christin Mega Mutia Maeskina Merri Indriana Merri Indriana Mochamad Sukrisno Mardiyanto Mubaraq Juli Saputra Mudzammil Fikri Haqani Muhammad Raji Alfathian Muhammad Rofi Jamil Mujianto, Haryadi Mulyana Syarip Panjia Mulyani, Kahar Nabila Damayani Marzaman Nadia Agustina Rahayu Nano Isdiyanto Naya, Pramedistiyani N Ain Neng Yayu Nining Handayani Nining Handayani Noer Rizky Helga Widowati Noer Rizky Helga Widowati Noeraida Noeraida Nofha Rina Nopita Dewi Nova Yasita Novian Agung Pratama Novianti Eka Kartika Nur Afifa, Vanessa Aura Nur'aeni Tarmidzi Nur'aeni, Nur'aeni Nur, Risti Nur’Aeni, Nur’Aeni Pipit Fitriani Poppy Yuniawati Primaditya, Intan Nararia Purwadhi Purwadhi Purwadhi Purwadhi R Oke Andikarya R. Oke Andikarya Rahmani, Tazkia Falah Rahmat Hidayat Raihan Robiansyah Rangga Alfara Raudya Putri Damayanti Rena Delianti Reza Rizkina Taufik Rhenald Fahmi Andhika Rian Andriani Rinawati Rinidji, Alif Putra Robert Robert Rohendi, A Rubini, Rizki Adriansyah S Nurul Fatonah Saputra, Yakobus Angga Ricardo Saputri, Almauri Satia Rahmawati, Lusi Seli Dela Sufiati Sigourney Ruth Bunga Tanuwijaya Simamora, Harmoni Sobia Shahzad Sri Dewi Setiawati Suci Nujiana Sudiryo Sudiryo, Sudiryo Suherman, Suherman Sukajie, Bambang Sukatno Krisbianto Sukatno Krisbianto Sukma Sahadewa Sukma, Firandicha Prawira Sukmawati, Nisrina Sulistyowati, Yekti Surman, Surman Susanto, Dede Himawan Dwi Suyono, Seso Sulijaya Syafiqoh, Salwa Syarifuddin , Didin Syifarina Mutiara Oktaviani Tabitha Hemastuti Tara, Elena Silvia Titin Suhartini Titin Suhartini Trisnaryan Pratama, Fahri Ummah, Syadathul Utomo, Muhammad Aditya Vebrianti, Seni Veranita, Mira Vica Claudia Budiono Viky Ferdiansyah Yani Restiani Yani Restiani Widjaja Yani Restiani Widjaja, Yani Restiani Yani Restiani Widjaya Yaser Mubarok Yen Efawati Yenie Surveyanti Yuniati Lestari Zikri Fachrul Nurhadi, Zikri Fachrul Zulfa Nurul Fath

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