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Dasrun Hidayat
Universitas Adhirajasa Reswara Sanjaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Public Relations Strategy of PDAM Tirtawening in Responding to Consumer Complaints through Social Media (Twitter) Anisa Nurul Hasanah; Elsa Yuniarti; Dasrun Hidayat
Kanal: Jurnal Ilmu Komunikasi Vol 9 No 2 (2021): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v9i2.1043

Abstract

The purpose of this study is to find out how PDAM Tirtawening's public relations strategy in responding to consumer complaints during the Covid-19 pandemic. After the Covid-19 pandemic, there were many changes ranging from social changes, community behavior actions, to changes in public services, especially in Pdam Tirtawening Bandung. This study uses descriptive studies with a skin-skinned approach. Data collection techniques in this study are observations, in-depth interviews with informants that have been determined by researchers consisting of 3 informants. Based on system theory by defining problems, planning and programming, communicating, evaluating this study found the fact that PDAM Tirtawening's Public Relations strategy during the Covid-19 pandemic is still receiving complaints, although the complaint is only submitted through social media twitter therefore PDAM Tirtawening strives as quickly as possible to respond to complaints and problems.
West Java Regional Cultural Management UPTD in Designing Virtual Art Performances During the COVID-19 Pandemic Novianti Eka Kartika; Dasrun Hidayat
Kanal: Jurnal Ilmu Komunikasi Vol 10 No 1 (2021): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v9i3.1570

Abstract

Virtual art performances are a form of program during the pandemic by the West Java Regional Cultural Management UPTD in the use of social media on YouTube. The purpose of this study was to determine the design of the virtual art performance program starting from the initial analysis stage, the production stage to the post-production by the executor of the West Java Regional Cultural Management UPTD. This research uses qualitative research with ethnographic study of public relations. This study aims to examine the behavior of public relations (PR) communication carried out by virtual art performers in collaboration with artists to carry out virtual art performances. The results of this study indicate that there are stages of the virtual art performance program, starting from the stage of situation analysis, determining the goals and objectives of the program. The stages during production are holding virtual art performances and post-production such as editing and uploading to YouTube media. Therefore, this study uses the relevant model, namely The IPPAR (Insight, Strategic Program, Program Implementation, Action and Reputation) mode in the process of virtual art performances.
Community Participatory Communication Lampion Village In Maintaining Yogyakarta Cultural Identity Annisa Luthfah Shafira; Dasrun Hidayat
Kanal: Jurnal Ilmu Komunikasi Vol 10 No 2 (2022): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v10i2.1674

Abstract

This study aims to determine how the role of participatory communication developed by the people of Kampung Lampion in maintaining their cultural identity, namely the city branding of Jogja Istimewa. This study also uses a qualitative descriptive analysis method that describes and examines more deeply the community's participatory communication in maintaining the unique cultural identity of Jogja to understand what the role of the Kampung Lampion community is in supporting and strengthening the identity of Yogyakarta. The results showed that the Kampung Lampion community participated and fully supported the branding through the implementation and preservation of Kampung Lampion Code 18. The form of participatory communication for the Kampung Lampion Code 18 community consisted of heteroglossia characterized by the diversity of age and profession of the community, the average age of which was 30 to 70 years. Meanwhile, the diversity of community professions consists of housewives, traders, laborers, and civil servants (PNS). Dialogic is a form of communication where there is an interaction transaction between the community and the regional head in deliberation. Polyphonic participatory communication occurs when there is freedom of expression in deliberation conducted by the village of lantern code 18. Carnival participatory communication is marked by community compliance when the government holds activities or programs. Where the community enthusiastically followed directions from the government to join in enlivening the activity.
Nilai-nilai kearifan lokal pada unsur naratif dan sinematik film Jelita Sejuba Dasrun Hidayat; Zainur Rosidah; Maya Retnasary; Mahardiansyah Suhadi
ProTVF Vol 3, No 2 (2019): September 2019
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.416 KB) | DOI: 10.24198/ptvf.v3i2.21264

Abstract

Jelita Sejuba merupakan film layar lebar yang mengangkat nilai-nilai kearifan lokal di Pulau Natuna. Dengan kreativitas yang tinggi, sutradara film mengemas dialog melalui narasi percintaan gaya anak muda Natuna. Hal yang menjadi filosofi film ini diproduksi dengan maksud memperkenalkan Natuna melalui unsur naratif dan sinematik film. Tujuannya adalah untuk mengetahui nilai-nilai kearifan lokal yang terdapat pada tiap simbol budaya pada film tersebut. Penelitian ini menggunakan studi kuasi-kualitatif deskriptif dengan paradigma post-positivistik. Melibatkan beberapa sineas, kritikus, dan penikmat film sebagai sumber data untuk memberikan jawaban atas beberapa pertanyaan wawancara. Hasil yang diperoleh bahwa nama Jelita merepresentasikan kecantikan dan keluhuran budi anak gadis Natuna. Kecantikan tersebut dianalogikan seperti kecantikan pulau Natuna yang disebut Sejuba. Analisis data penelitian juga memaparkan nilai-nilai kearifan lokal melalui unsur sinematik film, antara lain set lokasi dengan menggunakan latar belakang pulau Natuna meliputi rumah khas masyarakat Natuna yang terletak di pinggir pulau, keindahan bebatuan yang menjulang tinggi, dan pohon kelapa yang tumbuh di sepanjang pulau Natuna. Temuan nilai kearifan lokal lainnya yakni terkait dengan penggunaan bahasa Melayu di beberapa adegan film Jelita Sejuba. Nilai kearifan lokal juga dapat dirasakan ketika penonton dimanjakan dengan tata musik Melayu serta tata artistik daerah Natuna. Film Jelita Sejuba juga menampilkan makanan khas daerah Natuna yang digambarkan pada unsur naratif dan sinematik film.
IPPAR Model Pendekatan Content creator Dalam Mempertahankan Reputasi Di Media Snack Video Mega Mutia Maeskina; Dasrun Hidayat; Iris Fatia Maharani
Communicatus: Jurnal Ilmu komunikasi Vol 5, No 2 (2021): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v5i2.14624

Abstract

Maintaining views is a huge responsibility for content creators as it is related to reputation. A successful content creator always attempts to maintain views at minimum viral views. This study aims to investigate the communication behavior of content creators in designing content and how to keep views at a minimum viral view of 5,000 views on Snack Video. This study used an ethnographic study of public relations with the IPPAR analysis model (Insight, Strategic Program, Implementation Program, Action, and Reputation) with a qualitative approach. The results of this study show that 1. Content creators performed phases in designing content by analyzing a situation, building concepts, creating content, and evaluating content in communication behavior, 2. Content creators acted consistently, have genuine ideas, followed viral content, and interacted with the audience in maintaining views. In designing content and maintaining views is related to the reputation and selling value of content creators, so the impact obtained by content creators is support through followers, messages, likes, views, shares, fanbase, and comments from the audience.
Description of Selective Behavioral Experience of Choosing Covid-19 information In Mass Media Television Maylanny Christin; Rico Kurnia Yudhaswara; Dasrun Hidayat
Jurnal Penelitian Komunikasi dan Opini Publik Vol 25, No 1 (2021): JURNAL PENELITIAN KOMUNIKASI DAN OPINI PUBLIK - Juli 2021
Publisher : BPSDMP Kominfo Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33299/jpkop.25.1.3273

Abstract

Television is one of the media that delivers information about COVID-19. In the midst of the COVID- 19 emergency, television deserves to be the foremost, quality and reliable source of information. Researchers are interested in researching how people experience selective behavior in choosing COVID-19 information in television mass media. The existence of selective behavior is expected by society to be able to reduce anxiety due to media exposure. The purpose of this study was to find out how the community experiences selective behavior in choosing information about COVID-19 on television media. The research used a descriptive- qualitative approach with the type of phenomenological research. Data collection techniques through interviews with 5 informants with criteria that have been determined by the researcher. The results of the study focus on the behavioral experiences of selectively selecting COVID-19 information including ensuring information is in accordance with needs, adjusting the frequency of accessing COVID-19 information, and cross-checking information from other sources. The results of this study are expected to have implications for the level of awareness of the importance of media literacy. Selective behavior reflects that the audience is smart in determining the appropriate media channels and content.
Public Perception of Large Scale Social Restrictions Mohamad Audy Novaldi; Dasrun Hidayat
BASKARA : Journal of Business and Entrepreneurship Vol 3, No 1 (2020): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.3.1.35-45

Abstract

This study focuses on the public perception of Soreang District, Bandung Regency regarding Large-Scale Social Restrictions. This problem is examined because in its implementation the Large Scale Social Restrictions creates many different perceptions that are felt by each individual, thus affecting the effectiveness of the implementation of the policy. The purpose of this study is to determine the extent of public knowledge and attitudes about Large Scale Social Restrictions and to find out whether the community has complied with the policy. To answer these objectives, researchers used descriptive research methods with a qualitative approach. The technique of collecting data through interviews, observation and document review. The interview involved most of the people of Soreang District, Bandung Regency. Meanwhile, document review is taken from news in various mass media as well as theory from relevant references. Data analysis techniques use reduction analysis, display, and data conclusion. The results of this study indicate that the people of Soreang District, Bandung Regency already understand and comply with the Large Scale Social Restrictions policy. This is supported by the results of interviews the researchers conducted with several informants, on average, with knowledge of the Large Scale Social Restrictions policy. This level of understanding is manifested through daily behavior by following the provisions of the Large Scale Social Restrictions and implementing health protocols.
Pengalaman Mahasiswa Saat Kelas Online Menggunakan Aplikasi Zoom Cloud Meeting Selama Covid-19 Ahmad Jaenal Mustopa Jaenal Mustopa; Dasrun Hidayat
Jurnal Digital Media dan Relationship Vol 2 No 2 (2020): Jurnal Digital Media & Relationship
Publisher : LPPM Universitas ARS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pembelajaran online jarak jauh adalah solusi yang diperlukan oleh tenaga pendidik serta mahasiswa sebagai upaya menahan penyebaran pandemi Covid-19. Proses pembelajaran di alihkan dengan menggunakan Intenet. Salah satunya memakai aplikasi zoom cloud meeting sebagai media pembelajaran selama dirumah atau pembelajaran jarak jauh (PJJ). Tujuan penelitian ini yakni untuk memperoleh pemehaman informasi terhadap pengalaman komunikasi mahasiswa saat pembelajaran secara online menggunakan aplikasi zoom selama pandemi Covid-19. Penelitian ini dilakukan dengan cara pendekatan kualitatif dengan metode penelitian fenomenologi untuk mendapatkan informasi terhadap pengalaman mahasiswa saat melakukan pembelajaran online menggunakan aplikasi zoom selama pandemi covid-19. Pengambilan data melalui wawancara online kepada mahasiswa Adhirajasa Reswara Sanjaya (ARS) University Kota Bandung. Peneliti menemukan pengalaman tentang kekuatan dan kelemahan belajar online menggunakan aplikasi zoom. Kekuatan belajar online menggunakan aplikasi zoom dapat mempertemukan banyak orang di dalam satu ruang aplikasi, serta mempermudah dan mempersingkat waktu pertemuan, keberadaan aplikasi tersebut pelajar sangat memudahkan dalam berkomunikasi walaupun jarak jauh. Mudah diakses melalui Handphone dan Personal Computer serta berubahnya peranan mahasiswa yang tadinya pasif menjadi aktif dan mandiri. Kelemahan kelas online menggunakan aplikaasi zoom hanya efesien sekitar 40 menit secara gratis, sinyal yang tidak stabil dan kurangnya sistem keamanan serta sistem pembelajaran lebih mengarah ke pelatihan dari pada ke pendidikan.
Pengaruh Kalimat “Twitter Please Do Your Magic” Terhadap Sikap Pengguna Twitter Achmad Wildan Kurniawan; Zikri Fachrul Nurhadi; Heri Hendrawan; Raudya Putri Damayanti; Dasrun Hidayat
Jurnal Digital Media dan Relationship Vol 3 No 1 (2021): Jurnal Digital Media & Relationship
Publisher : LPPM Universitas ARS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilatarbelakangi oleh ramainya cuitan “Twitter Please Do Your Magic” di media sosial Twitter yang mampu mengundang ribuan komentar, retweet/like, dan bahkan dapat berakhir dengan menggerakkan massa secara nyata untuk menyelesaikan suatu permasalahan tertentu. Adapun tujuan penelitian ini adalah untuk mengukur seberapa besar pengaruh kalimat “Twitter Please Do Your Magic” terhadap sikap pengguna Twitter di kalangan mahasiswa perguruan tinggi di Garut yang meliputi aspek perubahan kognisi, afeksi, dan konasi. Metode penelitian yang digunakan adalah penelitian kausalitas untuk meneliti hubungan antar variabel dan menguji hipotesis. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan teknik pengumpulan data yaitu kuesioner dan wawancara. Subjek penelitian ini adalah mahasiswa perguruan tinggi di Garut sebanyak 96 orang. Teknik sampling yang digunakan adalah non-probability sampling dengan jenis purposive sampling. Hasil penelitian menunjukkan bahwa pengaruh kalimat “Twitter Please Do Your Magic” terhadap sikap pengguna Twitter adalah signifikan baik pada aspek kognisi, afeksi, dan konasi. Maka, besar pengaruh kalimat “Twitter Please Do Your Magic” terhadap perubahan kognisi sebesar 38,07%, afeksi sebesar 36,12%, dan konasi sebesar 20,8%. Kesimpulan, bahwa kalimat “Twitter Please Do Your Magic” berisi informasi yang menarik dan adanya kecenderungan penilaian responden yang sebagian besar menerima dan mempercayai informasi dari kalimat “Twitter Please Do Your Magic” tersebut.
Pola Komunikasi Karyawan Pada Masa Work From Home Bayu Rizky Ramadhani; Dyah Putri Ayuningtyas; Nadia Agustina Rahayu; Raihan Robiansyah; Rhenald Fahmi Andhika; Dasrun Hidayat
Jurnal Digital Media dan Relationship Vol 3 No 1 (2021): Jurnal Digital Media & Relationship
Publisher : LPPM Universitas ARS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jdigital.v3i1.512

Abstract

Penelitian ini dilatarbelakangi oleh pola komunikasi yang terjadi pada karyawan akibat diberlakukannya Work from Home (WfH) di masa pandemi Covid-19. Work from home menjadi gaya hidup baru bagi masyarakat, dan menjadi salah satu kebijakan yang diambil oleh perusahaan selama masa pandemi ini agar tetap dapat melakukan kegiatan walaupun dari rumah demi menghindari atau memutus rantai penyebaran virus Covid-19. Aktivitas work from home memunculkan keterkejutan sosial sehingga berpotensi memunculkan pola dan juga kebiasaan baru dalam komunikasi bagi karyawan. Masalah yang dibahas yaitu mengenai bagaimana pola komunikasi karyawan pada masa work from home. Metode yang digunakan dalam penulisan artikel ini adalah metode kajian literatur. Dengan menggunakan teknik pengumpulan data berdasarkan literatur yang tersedia, terutama dari berbagai artikel yang dipublikasikan. Tujuan dari penelitian ini adalah untuk mengetahui pola komunikasi karyawan pada masa work from home. Berdasarkan data yang telah diolah, diperoleh hasil bahwa work from home memiliki pengaruh terhadap pola komunikasi karyawan. Work from home juga berpengaruh terhadap setting komunikasi, seperti tempat, pakaian, waktu, dan suasana bekerja. Dengan adanya perbedaan tersebut membuat beberapa hal menjadi lebih fleksibel. Sementara itu, terdapat perubahan perilaku komunikasi karyawan selama masa work from home meliputi dua bentuk komunikasi, yaitu perilaku komunikasi verbal dan nonverbal. Dapat disimpulkan bahwa work from home menjadi penyebab perubahan terhadap pola dan perilaku komunikasi karyawan serta menurunnya produktivitas karyawan akibat tidak ada komunikasi secara langsung seperti sebelum diberlakukannya work from home.
Co-Authors A Rohendi A Rohendi A. Rohendi Acep Rohendi Achmad Wildan Kurniawan Achmad Wildan Kurniawan, Achmad Wildan Afifah Nurul Mardhiyah Agia Dwi Vici Utami Agueda Da Conceicao Agung Prasetya Agung, Wiseto Prasetyo Ahmad Jaenal Mustopa Jaenal Mustopa Aisya Sucy Nabila Alam, Hikmatul Alila Pramiyanti Aliya Azrifatin, Anis Alvi Fitrianti Alya Rahma Zahrani Andikarya, Oke Andikarya, R. Oke Anisa Nurul Hasanah Anisti, Anisti Annisa Luthfah Shafira Annisa Nurhasanah Arif Nur Hidayanto Arif Rachman Arif Rachman Arzaq Fikrian Zahrawan Astuti, Gita Atie Rachmiatie Aulia, Ellena Fitri Axel Ivander Ayu Wulandari Bagenda, Wahyuddin Bambang Sugiyarto Baruna Tyaswara Baskoro, Lahandi Bayu Rizky Ramadhani Beatrik Yunike Yulanda Sroyer Berliani, Ajeng Novia Birowo, Anandito Budi Santoso Budi Santoso Cecilia Putri Christa Citta, Givania Diwiya Darajat Wibawa Deri Hanafy D Dessy Maya Kartika Eka Putri Destien Mistavakia Sirait Dian Aprianita Diana Soesilo, Diana Diaz Alifarizki Zuvarcan Dinda Rizkyana Diny Fitriawati, Diny Dudi Rustandi Dwi Budi Santoso Dyah Putri Ayuningtyas Eli Susana, Eli Ellena Fitri Aulia Elsa Yuniarti Endang Komara Engkus Kuswarno Erliany Syaodih Erliany Syaodih Fadilah, Alya Najla Fatmah Hulaibi Febry Ramadanu Feliza Zubair Feliza Zubair Femi Oktaviani Ferdinandus Ngare Firda Diah Utami Freddy Yusanto Gartika Rahmasari Gartika Rahmasari, Gartika Gita Melati Gusdianto, Adi Gustini, Leili Kurnia Halita, Yessi Okta Hamdani, Neng Heni Rachmawati Handayani , Nining Handayani, Ni Luh Handhika Perdhana Putra Hanny Hafiar Harikatang, Agung Damai Haslina Halim Haura Hermawanti Hendrawan, Heri Henhen Siti Rugoyah Hidayat, Sarah Nursa'diah I Made, Dwi Saputra Ida Ayu Galih Pertiwi Ign Wiseto P Agung Indria Angga Dianita ingrid susanti Irsan Mubarak Ismail, Muhammad Iswanto Iswanto Jayawijaya, Firman Julia Nur Andina Kahar Mulyani Kahar Mulyani Kahar Mulyani Kahar Mulyani Kamarani, Dinar Dina Karamani, Dinar Dina Karina Widia Sari Supriatna Karlina Nadya Kharmi Juni Yanti Koleangan, Peter Joshua Alexander Kusharini, Omitta Yuliastuti Lalu Anugrah Nugraha Lazuardy, Muhammad Azhary Lee, Yoseph Lena Lena Lestari, Yuniati Lyndon, Novel Lyndon, Novel Anak Maeskina, Mega Mutia Maharani Siregar Maharani, Iris Fatia Mahardiansyah Suhadi Mahardiansyah Suhadi Manik, Siti Lolo Sundari Maya Retnasari Maya Retnasary Maylanny Christin Mega Mutia Maeskina Mega Mutia Maeskina Mega Puspa Dias Merri Indriana Merri Indriana Mochamad Sukrisno Mardiyanto Mohamad Audy Novaldi Mubaraq Juli Saputra Mudzammil Fikri Haqani Muhammad Raji Alfathian Muhammad Rofi Jamil Mujianto, Haryadi Mulyana Syarip Panjia Mulyani, Kahar Nabila Damayani Marzaman Nadia Agustina Rahayu Nano Isdiyanto Naya, Pramedistiyani N Ain Neng Yayu Nining Handayani Nining Handayani Noer Rizky Helga Widowati Noer Rizky Helga Widowati Noeraida Noeraida Nofha Rina Nopita Dewi Nova Yasita Novian Agung Pratama Novianti Eka Kartika Nur Afifa, Vanessa Aura Nur'aeni Tarmidzi Nur'aeni, Nur'aeni Nur, Risti Nur’Aeni, Nur’Aeni Pasha Muhpriaji Pipit Fitriani Poppy Yuniawati Primaditya, Intan Nararia Purwadhi Purwadhi Purwadhi Purwadhi Purwadhi Purwadhi R Oke Andikarya R. Oke Andikarya Rahmani, Tazkia Falah Rahmat Hidayat Raihan Robiansyah Rangga Alfara Raudya Putri Damayanti Rena Delianti Reza Rizkina Taufik Rhenald Fahmi Andhika Rian Andriani Rico Kurnia Yudhaswara Rinawati Rinidji, Alif Putra Robert Robert Rohendi, A Rubini, Rizki Adriansyah S Nurul Fatonah Salinda, Rheihan Atridya Saputra, Yakobus Angga Ricardo Saputri, Almauri Satia Rahmawati, Lusi Seli Dela Sufiati Sigourney Ruth Bunga Tanuwijaya Simamora, Harmoni Sobia Shahzad Sri Dewi Setiawati Suci Nujiana Sudiryo Sudiryo Sudiryo Sudiryo, Sudiryo Suherman, Suherman Sukajie, Bambang Sukatno Krisbianto Sukatno Krisbianto Sukma Sahadewa Sukma, Firandicha Prawira Sukmawati, Nisrina Sulistyowati, Yekti Surman, Surman Susanto, Dede Himawan Dwi Suyono, Seso Sulijaya Syafiqoh, Salwa Syarifuddin , Didin Syifarina Mutiara Oktaviani Tabitha Hemastuti Tara, Elena Silvia Tita Melia Milyane Titin Suhartini Titin Suhartini Trisnaryan Pratama, Fahri Ummah, Syadathul Utomo, Muhammad Aditya Vebrianti, Seni Veranita, Mira Vica Claudia Budiono Viky Ferdiansyah Yani Restiani Yani Restiani Widjaya Yani Restiani Widjaya Yaser Mubarok Yen Efawati Yenie Surveyanti Yolanda Maulydia Yuliana Maknolia Yuniati Lestari Zainur Rosidah Zikri Fachrul Nurhadi, Zikri Fachrul Zulfa Nurul Fath