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Administrasi Perkantoran Awilaras
Dharma, Budi
Universitas Islam Negeri Sumatra Utara
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Marketing Strategy: Promotion of Kacang Asin Pak Tani Brand Products at Tanjung Anom Village Husnah, Muslimatul; Suhairi, Suhairi; Dharma, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3717

Abstract

This research focuses on developing a marketing strategy for the “Kacang Asin Pak Tani” product. This product is a home industry engaged in selling dry food and snacks. Sales of Pak Tani’s Salted Peanuts have continued to increase from 2019 to 2022, but interview results show that this product has not implemented a good marketing strategy, including offline and online promotions, market segmentation, and other marketing mixes. In developing an effective marketing strategy, the 4P concept (Product, Price, Place, Promotion) is an important basis. The method used in this research is the descriptive qualitative method, with the observation approach and interview as a data collection technique, research data consists of secondary and primary data. Primary data was generated from interviews with home industry owners of Salted Peanut Products, employees, and consumers. Secondary data includes graphic data of the sales cycle for four years, EFAS and IFAS data, as well as SWOT analysis obtained from Kacang Asin Pak Tani company. The researchers also use literature reviews as a theoretical foundation that can support solving the problem being studied. Research results, based on the SWOT analysis can be seen that the strategy used is in quadrant 1, this position is a very profitable position, by implementing a strategy that supports aggressive growth policies (Grow Oriented Strategy). So, this is a strategy that can be carried out by the Kacang Asin Pak Tani Brand Product so that the strengths, weaknesses, opportunities, and threats of the business can be identified. As a suggestion, in terms of promotion, the “Kacang Asin Pak Tani” brand needs to develop a more effective promotion strategy to increase consumer awareness of the products and brands offered.
Marketing Strategy Analysis to Develop Business Using SWOT Analysis Method Aulia, Niki; Imsar, Imsar; Dharma, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3779

Abstract

Rich Mango Thai is an MSME engaged in the culinary business by selling processed mango juice and other fruit. The location of this business is very close to other beverage businesses, so the owner must have the right marketing strategy in order to win the market. Since its establishment in May 2022, Rich Mango Thai has been selling products that are very popular with the public. However, based on the sales data obtained, sales from May 2022 to April 2023 tend to decline. This research aims to understand the marketing strategy used by Rich Mango Thai in developing a business. This type of research uses a qualitative descriptive methodology. Primary and secondary data are the types and sources used, and interviews and observations are used as data collection methodologies. A descriptive analysis of the data is used, and the idea of ​​the 4P Marketing Mix (Product, Price, Place, Promotion) is mentioned. The researchers also conduct a SWOT analysis in assessing alternative strategies that can be implemented. SWOT analysis is also useful for finding out the strengths, weaknesses, opportunities, and threats possessed by Rich Mango Thai. The researchers also describe an analysis of Sharia marketing based on 3 paradigms namely Sharia Marketing Strategy to win Mind Share, Sharia Marketing Tactic to win Market Share, and Sharia Marketing Value to win Heart Share. In the final analysis, Rich Mango Thai is in quadrant I and has the main alternative strategy, namely the SO strategy, besides that Rich Mango Thai fulfills the character and paradigm of Sharia marketing.
Margin Analysis of Fresh Sea Fish Caught from Fishermen in Berkah Sea Warehouse, Rantau Panjang Village, Pantai Labu District, Deli Serdang Regency Gusniati, Putri; M. Nawawi, Zuhrinal; Dharma, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3822

Abstract

Sea fish is one of the commodities that have high popularity in Indonesia. Efforts to improve the quality of the fisheries sector will have a major impact on consumers as well as the expansion of the marketing system being implemented. The purpose of this study was to determine the marketing margins of fresh sea fish caught by fishermen at the Berkah Sea Warehouse, Rantau Panjang Village, Pantai Labu District, Deli Serdang. This research uses a descriptive method with a mixed-method approach. The data sources used are primary data and secondary data, by observing and interviewing. The results of this study indicate that the fish marketing channel in the Berkah Sea Warehouse begins with fishermen as producers, fish warehouse toke, wholesalers, retailers, and final consumers. The pattern of marketing channels in this marine fish sales system has three categories. The marketing margin analysis shows that the highest total margin is in marketing channel I for tuna Rp. 20,000 and for mackerel fish Rp. 21,000. In the second marketing channel, the total margin for tuna is Rp. 17,000 and Mackerel fish Rp. 20,000. Total marketing margin with less value on marketing channel III by showing the amount of Rp. 10,000 for tuna and mackerel fish Rp. 13,000. The value of the fisherman’s share or the share received by the producer from the three types of marketing patterns is more profitable in the third marketing channel with a percentage value of fisherman's share above 50% and classified as efficient marketing.
THE MATURITY OF RISK MANAGEMENT IN INDONESIAN ISLAMIC UNIVERSITIES Marliyah, Marliyah; Dharma, Budi; Syarbaini, Ahmad
Jurnal Riset Bisnis dan Manajemen Vol. 16 No. 2 (2023): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v16i2.7296

Abstract

The study aims to measure, investigate, and examine how Islamic Universities integrating Islamic transdisciplinary and risk management based on ISO 31000:2018 to their good university governance. This study was conducted in 2022, based on a content analysis approach to measure the maturity level of risk management. Researchers develop maturity index level suitable in higher education organization based on ISO 31000:2018 criteria that develop by IRMAPA. The analysis covers both quantitative and qualitative data that had been hand collected from number of Indonesian Islamic Universities. This study found that average maturity level of risk management in some of Indonesian Islamic Higher Education is risk aware where it is the 2nd level (the highest level is 5th). Researchers found that determining risk context was the most difficult stage to define. Findings can attract the attention, from a regulatory perspective.
PERAN PENGEMBANGAN EKONOMI KREATIF IKAN SALAI DALAM UPAYA PENCIPTAAN LAPANGAN KERJA DAN PENINGKATAN KESEJAHTERAAN MASYARAKAT Harahap, Arman Syafii; Marliyah, Marliyah; Dharma, Budi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11013

Abstract

The creative economy is an economic movement managed by local communities where the main processed products of the creative economy come from natural resources, for example in the culinary world which provides its own challenges for Padang Lawas Regency, namely how to promote and develop smoked fish culinary amidst the rise of modern culinary, in efforts to create new jobs and achieve community welfare. The aim of this research is to analyze and determine the role of the creative economy in Huristak District, Barumun Tengah District, Aek Nabara Barumun District, especially in the local smoked fish culinary sector, Padang Lawas Regency, North Sumatra. This type of research is qualitative research which is analyzed using descriptive methods. The data collection technique used in the research was collected from data from the 2021 Central Statistics Agency (BPS) of Padang Lawas Regency and collected from observation data, in-depth interviews, literature studies and documentation, then a data analysis technique developed by Miles, Huberman and Saldana was carried out using four flow of activities in data analysis, namely, data collection, data condensation, data presentation, and drawing conclusions. The research results found that the creative economic role of smoked fish in Padang Lawas Regency can improve the economic welfare of the community and efforts to create jobs.
Beyond the Role: A Body-Based Approach to Acting, Imagination, and Inner Motives in Actor Training: Melampaui Peran: Pendekatan Keaktoran Berbasis Tubuh, Imajinasi, dan Motif Batin dalam Pelatihan Aktor Dharma, Budi; Sutardi, Edi
GETER : Jurnal Seni Drama, Tari dan Musik Vol 8 No 2 (2025): Oktober 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/geter.v8n2.p36-45

Abstract

this study examines the Melbeyond the Role ("Beyond the Role") acting method, a training approach that emphasizes honesty of expression, bodily awareness, and internal reflection. Developed through intensive workshop practice, this method positions the body, breath, and imagination as the foundation of performance creation, offering an alternative to acting practices that rely heavily on textual repetition and external imitation. The research applies a practice-based research approach, with data gathered from direct observation, reflective notes, and workshop documentation. A descriptive-reflective analysis was conducted to identify the core principles, training stages, and pedagogical mechanisms of the method. The findings indicate that Melampaui Peran integrates the body, imagination, and inner motive as the primary components of authentic performance. The body functions as a site of knowledge and awareness, imagination provides emotional context grounded in realistic presence, and inner motive directs the logic behind every performed action. The interplay of these elements produces a form of honest expression that enables transformative experiences for the actor on stage. Conceptually, the method extends classical acting theories (Stanislavski, Meisner, Grotowski) by grounding them in reflective and experiential processes shaped within the Indonesian performance context. This study contributes to the development of actor training pedagogy in drama, dance, and music education programs in Indonesia.
Co-Authors Adawiyah, Rabiatun Ade Pranajaya adelika, adelika Adinda Sefina Annisa Afdillah Nur Aisyah Sinaga Aflah, Nadhrah Al Afsari, Fidiya Agung Wibowo Ahmaad Thoriq Alfan Ahmaad Thoriq Alfan Ahmad Amin Dalimunte ahmad fauzi nasution Ahmad Muhaisin B. Syarbaini Ahmad Muharmansyah Rezeki Maulana Ahmad Rasyiddin Ahmad Rasyiddin Aidhawani Aisah, Mira Nur Aisyah Amini Aisyah Fitri Pasaribu Alam, Ryan Saputra Alfaqih Thariq Azizy Hasibuan Alifa Adzra Siregar Alimuddin Pohan Almi Rahmadani Siregar Amalia Munajah Nasution Amanda Damayanti Nasution Amelia Putri AMELIA, MAYA Amri, Fauzan Andri Soemitra Andri Soemitra Andriani Sahputri Anugrah Ramanda Lubis apriani, arni Aprilla, Vanya Aqwa Naser Daulay Aqwa Naser Daulay Arifin Fauzi Lubis Arman Syafii Harahap Asep Wasta Asri Lestari Asti Tri Lestari Aswinanta, Asrul atika Atika Atika Aulia, Niki Auliya Ahmad Suhardi Ayu Andini Ayu Diana Azhari Akmal Tarigan Azizah Mudrikah Br Tarigan, Emi Yani Teta Bunayyati Hakimah S. Meliala Chadisa Rizky Ananda Cici Winda Atila Cici Winda Atila Dara Citra Pratiwi Devyana, Melati Dhea Nita Syafina Rambe Diah Ananda Kharisma Diah Safri Yulinda Dian Irmawani Dian Novitri Dinda Savira Viantika Djauky Ridho Amwa Doli Bonardo Dwi Ayu Wulandari, Dwi Ayu Dwy Franadita Elsa mayori Elsa Zulfita Elsa Zulfita Erika Sri Wahyuni Eski Aditya Fachrezi, Harahap Adrie Fadhila Rahma, Tri Inda Fadillah, Aditya Fadiya Maysaroh Lubis Fahira, Rizkia - Fahmi Rizky Fajri Mustofa Akbar Fakri Mursala Fathur Rahman Fatmasari, Ellya Finik Kharianti Franadita, Dwi Ghilman Rozy Hrp Grace Amalia Tondang Grace Amalia Tondang Gusniati, Putri Hafyah Yasmita Handana Sembiring Harahap, Arman Syafii Harahap, Muhammad Ikhsan Harahap, Putri Liana Harahap, Rahmat Daim Harahap, Risky Suleman Alpian Harahap, Yeni Marlina Harianto, Budi Hasibuan, Elda Anzeli Hasibuan, Rukiana Hediyati, Wirda Hendra Harmain Herlin, Annisa Rahmah Hilman Fauzi, Hilman Hollanda Arief Kusuma Hotbin Hasugian Hurian Kamela Husnah, Muslimatul Idham Mahrivi Imamsyah Imamsyah Imsar Imsar Imsar Imsar Imsar, Imsar Indah Aryani Indradewa, Rhian Indri Andini Indriyanti, Putri Intan Ayu Pratiwi, Intan Ayu Intan Sari Tanjung Irma Septria Mawarni Irna Nuraeni Isnaini Harahap Jannah, Nurul Jihan Karina Putri Juli Syahputri Juliana Nasution Kartini, Ami Dini Khairi, Ulfah Amirah Khairun Nisa Kharianti , Finik Khoirun Nisa Lubis Khori Ayu Tridyanthi Kurniawan, Dediek Tri Kurniawan, Ervandy Kusmilawaty Kusmilawaty Kusmilawaty, Kusmilawaty Laila Annisyah Lubis Laila Fitria Layla Nurul Sakinah Laylan Syafina Lestari Perdana Putri Lia Purnama Sari Lubis, Aulia Azmi Lubis, Mutiara Lubis, Suci Arifah M. Rafiq Efrianda M. Rafiq Efrianda M. Riswan Azifi Maharani, Nurul Sandra Mahfadillah, Aninda Mahira, Tengku Ismalia Maidalena, Maidalena Mailina, Rani Manurung, Alifia Nasya Marliyah Marliyah Marliyah, Marliyah Marliyah, Marliyah Marwah Auliyani Maulida, Syakya Maya Dian Eka Sari Melati Devyana Minta Ito Lubis Monica, Aulia Muchsin Harahap Muhammad Anshari Muhammad Arif Muhammad Farhan Muhammad Hasby Muhammad Indra Pratama Muhammad Iqbal Sayuti Harahap Muhammad Lathief Ilhamy Nasution Muhammad Tanveer Muhammad Yafiz Muhammad Yafiz, Muhammad Muhammad Yunus Sofian Muhammad Zauki Hafiezh Murni Sofiah Murni Sofiah Muslimatul Husnah Mustafaruddin Mustafaruddin Mustapa Kamal Rokan Mustapa  Khamal  Rokan Mutia Sari Mutiara Rahmah Nabila Ananda Putri Harahap Nadya Maulidya M Nafis, Fadly Abdillah Naili Nuril Aufa Manik Nasution, Annio Indah Lestari Nasution, Muhammad Iqbal Nasution, Muhammad Irwan Padli Natzmi, Alvi Niken Rahmadyah Niki Aulia Nila Rosdiana Niswan, Ramandha Noor, Atikah Novitri, Dian Nur Ahmadi Bi Rahmani Nur Ainun Fadillah Nur Hazizah Nurbaiti Nurbaiti Nurbaiti Nurbaiti Nurhayati Nurhayati Nuri Aslami Nurlaila Nurul Annisa Nurul Azmi, Syahfrilla Al risa Nurul Haliza Nurul Hayati Panjaitan Nurul Jannah Nurul Jannah Nurwani Nurwani, Nurwani Nurwijayanti Pane, Nurdyanti Choirunnisa Panjaitan, Nurul Hayati Parinduri, Armansyah Pasaribu, Aisyah Fitri Pertiwi, Dwi Indah Prahaski, Nabila Prasektiyo, Agung Prasetyo, Aris Kukuh Pratama Tarigan, Mhd Agung Pratama, Bagus Mulya Pratama, M. Luthfi Arif Pratama, Muhammad Rifky Preti Intan Sari Purba , Sonia Putri Gusniati Putri Gusniati Putri Indah Fadillah Putri Mardiyyah Hasibuan Putri Salsa Nabila Putri Sepfiani Qarni, Waizul Rafika Azwina Rafiqoh, Sri Rahma, Tri Inda Fadhila Rahma, Tri Inda Fadhila Rahmadana, Ogi Rahmadhani, Sophia Rahmah, Dewi Chofifah Rahmah, Mutiara Rahmah, Tri Indah Fadhila Rahmani, Nur Ahmadi Bi Raihan Saputra Raihan Saputra Raihan Sultani Ramadania, Devi Fitriani Ramadhani, Novitri Ramadhani, Sri Ramadhani, Yus Raudah Azzahra Manurung Raudhatun Sumi Regina Julmasita Reitandi, Reitandi Reni Ria Armayani Hasibuan Rika Nurmitha Rindi Safira Rio Ariangga Riska Arianti Nasution Riska Syahputri Nasution Ritonga, Afdolli Ilman Riza Ayu Asmita Rohaya, Rohaya Rozi, Yudi Fakhrul Sahputri, Andriani Sandi Pranata Saparuddin Siregar Saparuddin Siregar Saragih, Jasman Wanfaber Parningotan Sari Harahap, Epa Purnama Sekar Ayu Larasati Seni Lidusyiami Septia, Windy setiaji, denden Shelvi Fadillah Harahap Silvi Tri Wardani Simanjuntak, Maryama Azma Siregar, Dedy Rahman Siregar, Muhammad Maulana Sitakar, Beny Siti Jubaidah, Siti Sonia Purba Sri Lestari Sri Maharani Sri Ramadhani Suci, Indriani Sugianto Sugianto Suhairi Suhairi Suhairi Suhairi Surya Sirait, Mentari Kinanti Sutardi, Edi Sy Haura Munawwarah Syahfitri, Syahfitri Syahfrilla Al Risa Nurul Azmi Syaputri, Widya Syarbaini, Ahmad Muhaisin B. Syarbaini, Ahmad Muhaisin B. Tamima, Aqila Tanjung, Intan Sari Tanjung, Selvira Wardani Tasya Yustika Putri Thoibatul Mardiah Tika Rostika Tri Inda Fadhila Rahma Tria Wardani Try Andini, Febrianty Utami, Annisa Dwi Vera Maytara Via Alya Huda Viantika, Dinda Savira Vidya Chalista Vina Rahmanda Vira Audini Wahyu Andriansyah Naibaho Wardani, Pina Wein Rizki Dharmawan Wein Rizki Dharmawan Wiranti, Wiranti Wirda Hediyati Yasmita, Hafsyah Yenni Samri Juliati Nasution Yusfiani, Marnida yusnita, Reni Yusrizal Yusrizal Yusrizal Yusrizal Zahrina Ghaisany Pulungan Zainarti Zainarti Zainarti Zainarti Zalika Fauja Zsasa Aulia Hubara Zuhada Hsb, Muhammad Fathur Rizqi Zuhrinal M. Nawawi