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ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KONSUMSI KOPI DAN ANALISIS PEMETAAN BEBERAPA MEREK KOPI DAN IMPLIKASINYA PADA PEMASARAN KOPI Wahyudian Wahyudian; Ujang Sumarwan; Hartoyo Hartoyo
Jurnal Manajemen & Agribisnis Vol. 1 No. 1 (2004): Vol. 1 No. 1 Maret 2004
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10961.805 KB) | DOI: 10.17358/jma.1.1.33-41

Abstract

The purpose of thisstudy was to identify the influencing factors of consumer decision's process tobuy and consume coffe, and to analyze consumer perceptual by attributes.. Thedata were analyze from 190 respondents in Jakarta.Linear regresion and biplot were used to analyze the data. The results ofregression analyses showed that younger respondents aged between 18 to 25 yearsold had higher probability to consume coffee that that of older respondents.Respondents who perceived having some deseases also had lower probability toconsume coffee. Analyses of perceptual mapping showed that Nescafe and indocafewere located in the same quadrant, indicating that these two coffee brands werepereceived to be similar by respondents. Indocafe was also associated with theattribute of good smell and good packaging , whereas Nescafe was close relatedto the attributes of popularity in advertising in mass media.The results of thestudy suggested for marketing implications that coffee producers should makemarket penetration strategy by age and sex. Producers can produce coffee withother variant or coffee without caffeine, Sachet is still usable because itspractical, preserve the taste and the smell of the coffee.
STRATEGI PENGEMBANGAN EKOWISATA DI TAMAN NASIONAL SEBANGAU KALIMANTAN TENGAH Ign. Anung Setyadi; Hartoyo Hartoyo; Agus Maulana; E.K.S Harini Muntasib
Jurnal Manajemen & Agribisnis Vol. 9 No. 1 (2012): Vol. 9 No. 1 Maret 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (788.97 KB) | DOI: 10.17358/jma.9.1.1-12

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This study examines the development strategy of ecotourism in Sebangau National Park (TNS), Central Kalimantan. The purpose of this study was to formulate development strategy of TNS ecotourism. Data processing method was done performed by descriptive analysis (quantitative and qualitative), Exponential Comparative Method determined the prospective ecotourism products and Importance-Performance Analysis (IPA) used to identify ecotourism object readiness. Priority of aspects, problems, solutions and strategic were determined by Analytic Network Process (ANP) method. The main problem encountered in the development of ecotourism in the TNS were lack of infrastructure and accessibility, as well as convincing the community by the local goverment on the importance of ecotourism. The main solutions for development of ecotourism in the TNS is the provision of infrastructure and accommodation facilities. The results showed that the main strategies is to increase cooperation with stakeholders (networking) and increased promotion/information ecotourism products.Keyword: Business Strategy, Eco-Tourism, ANP, Sebangau National Parks
Analysis on Intention of Purchasing Organic Foods by The Undergraduate Students of IPB Using The Theory of Planned Behavior Approach Heppy Setiawati; Hartoyo Hartoyo; Megawati Simanjuntak
Jurnal Manajemen & Agribisnis Vol. 15 No. 2 (2018): JMA Vol. 15 No. 2, July 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (48.279 KB) | DOI: 10.17358/jma.15.2.198

Abstract

This study aims to identify factors that can increase the intention of buying organic foods and its implications in the design of organic food marketing strategy. The main model adopts Theory of Planned Behavior. Six variables were used in this study, namely, health awareness, environmental awareness, attitudes toward organic foods, subjective norms, perceptions of behavior control and organic food purchase intentions. The data to test the research model were collected from 140 respondents and were analyzed using statistical structural equation modeling method. The results of the study indicate that health awareness, environmental awareness, attitudes on organic foods, subjective norms and behavior control perceptions significantly influence the intention of buying organic foods. Furthermore, health awareness and environmental awareness have no significant effects on organic food purchase intention. The results of this study then become the basis in designing strategies to build a positive attitude on organic foods, subjective norms, and perceptions of consumer behavior control of organic foods that is by promoting organic foods through online or on certain events, creating new innovations so that the foods look attractive, and broadening market reach for organic food products to be more easily available.Keywords: purchase intention, organic food, SEM-LISREL, marketing strategic, Theory of Planned Behavior
BEHAVIOR ANALYSIS OF CONSUMER COMPLAINT Andrie Prasetyo; Hartoyo Hartoyo; Netti Tinaprila
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 2 No. 2 (2016): IJBE, Vol. 2 No. 2, May 2016
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.2.2.101

Abstract

Complaining is one form of communication for consumers to express their dissatisfaction. Understanding the consumer complaint behavior is an important thing for businesses; however, it is not easy to do. The initial step in understanding this behavior of consumer complaints is to map consumers based on their behavior of complaints and analyze the factors that influence this. This study examines the complaint behavior of consumers in Cibubur who have experienced dissatisfaction with a product.  The objectives of this study are to map the consumer complaint behavior and identify its relationship with various factors such as consumer demographics, personality, attitude to businesses, attribution of the causes of dissatisfaction, and product attributes. A crosstab descriptive analysis method was used to map the consumers, while the Pearson correlation analysis methods was used to analyze consumer complaint behavioral relationships with various factors. The results of this study indicated that consumers in Cibubur based on their complaint behavior are classified into four groups: passive, voicers, irates and activist. The passive consumers dominate the category with a percentage of 49%.  The voicers, irates, and activist belong to the complaining type and are dominated by young women, with high levels of education and income. Keywords: consumer complaint behavior, product, crosstab, pearson correlation
The Determinant Factors of Behavior in M-Commerce Application Usage for Online Purchasing Wisnu Putra Prihantoro; Arif Satria; Hartoyo Hartoyo
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 4 No. 2 (2018): IJBE, Vol. 4 No. 2, May 2018
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.4.2.118

Abstract

The development of technology in human life makes the process of buying and selling currently using the online system. The high electronic transactions that occur in Indonesia are driven by the number of e-commerce or companies that make m-commerce applications on smartphones. This research has several objectives, and the first goal is to know the effect of perceived usefulness, behavior of the use of m-commerce applications, subjective norms, and behavioral control of interest in m-commerce applications on smartphones on online purchases. The second goal is to analyze the ease of use of perceived usefulness, and the third objective is to analyze the effect of ease of use and perceived usefulness on the behavior of using m-commerce applications for online purchases. The fourth objective is to analyze the effect of security perception on the interest of using m-commerce application on online purchase. This research was conducted by survey method and using SEM for data analysis. The results of this research indicate that there are significant influences among the behavior of the use of m-commerce applications, perceived usefulness, and behavioral control over interest in using m-commerce applications for online purchases. Ease of use and usability positively affect the behavior of using m-commerce applications. Ease of use positively affects the perceived usefulness. The security factor has a positive effect on the interest of using m-commerce application.Keywords: e-commerce, m-commerce adoption, SEM, Technology Acceptance Model, Theory of Planned Behavior
Marketing Mix Effect Towards Customer Satisfaction and Loyalty: Case Study of Rejuve Cold-Pressed Drinks Aisatul Mustaqimah; Hartoyo Hartoyo; Rita Nurmalina
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.310

Abstract

The leading factor of cold-pressed drinks is to make the product having a premium price compared to other fruit and vegetable juice drinks. The main purpose of this study is to explore the factors marketing mix that influence satisfaction and customer loyalty to Rejuve cold-pressed drink. The SEM model is used to see the effect of relationships between the variables studied. The model was analyzed using LISREL SEM analysis. The used sampling technique is purposive sampling with190 respondents involved. The results of the analysis suggest that marketing mix variable such as products, prices, and promotions are affecting consumer satisfaction and loyalty. Another result point out that satisfaction has a significant influence on Rejuve custumer loyalty. Managerial implication of this research is focusing on the benefits of the product. The benefits of the product are product marketing mix factors that have advantages over satisfaction, so that the strategies carried out with Rejuve products provide education to consumers in increasing the benefits of their products, by including the benefits of products on packaging. It is expected to be able to attract consumer interest about the benefits of the product and encourage the trend of increasing the product marketing mix to customer satisfaction and loyalty.Keywords: Cold-pressed, fruit and vegetable juice drink, premium price, SEM analysis
PENGARUH AKTIVASI MEREK, HAMBATAN BERPINDAH DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH BANK “X” Mila Fauziah; Hartoyo Hartoyo; Lilik Noor Yuliati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 3 No. 1 (2017): JABM Vol. 3 No. 1, Januari 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.1.80

Abstract

The policy by the Bank of Indonesia to decrease interest rate of  Bank Indonesia’s certificate, from 11,82% in 2008 to 4,20% in 2012 causes the declination of the interest rate for  the bank products such as savings, deposit, and giro.  In 2008–2013, Bank “X” which is government owned, and has the second largest asset in Indonesia unfortunately has the customer loyalty level lower than of Bank “Y”.  Bank “Y” is chosen as the Best of Indonesian Bank Loyalty Championship for conventional bank savings product category, which was organized by Indonesian Bank Loyalty Award (IBLA).   To maintain the continuance of the company as well as the banking activities, customer loyalty is one the main keys.   In this regard, the objective of the research is to analyze the factors that influence the customer loyalty.  The data is analyzed using descriptive statistic and Structural Equation Modeling (SEM). The result of the research shows that the customer satisfaction variable, switching barriers, and brand activation are significantly affected by customer’s loyalty.  Reliability attribute, responsiveness, empathy and tangible are capable to influence the customer’s satisfaction.  The interpersonal relationship indicators, alternative attractiveness and switching cost influence the switching barriers.       Keywords: brand activation, switching barriers, customers’ satisfaction and loyaltyAbstrakKebijakan Bank Indonesia menurunkan tingkat suku bunga Sertifikat Bank Indonesia (SBI) pada tahun 2008 sebesar 11,82% menjadi 4,20% pada tahun 2012, membuat suku bunga produk perbankan seperti tabungan, deposito dan giro cenderung menurun. Bank “X” merupakan bank milik negara yang memiliki asset terbesar kedua di Indonesia sejak 2008 hingga tahun 2013, namun tingkat loyalitas nasabah Bank “X”selalu menjadi runner up masih kalah dengan loyalitas nasabah Bank “Y” yang terpilih sebagai The Best of Indonesian Bank Loyalty Champion dalam kategori produk tabungan bank konvensional yang diselenggarakan oleh Indonesian Bank Loyalty Award (IBLA).  Loyalitas nasabah salah satu kunci untuk menjaga kelangsungan maupun kegiatan usaha perbankan.  Dengan demikian, penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi loyalitas nasabah. Analisis data menggunakan statistik deskriptif dan analisis Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa variabel kepuasan nasabah, hambatan berpindah, dan Aktivasi Merek (brand activation) berpengaruh signifikan terhadap loyalitas nasabah. Atribut reliability, responsiveness, empathy, dan tangible mampu Memengaruhi kepuasan nasabah.  Atribut identitas dan komunikasi berpengaruh terhadap brand activation.  Indikator-indikator interpersonal relationship, alternative attractiveness dan switching cost berpengaruh terhadap hambatan berpindah. Kata kunci:    aktivasi merek, hambatan berpindah, kepuasan nasabah dan loyalitas
PENGARUH RASIO KEUANGAN DAN PERUBAHAN PAJAK DIVIDEN TERHADAP DIVIDEND PAYOUT RATIO PERUSAHAAN TERBUKA Cahyo Dwi Sulistiyo; Sri Hartoyo; Tb Nur Ahmad Maulana
Jurnal Keuangan dan Perbankan Vol 20, No 1 (2016): January 2016
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (84.516 KB) | DOI: 10.26905/jkdp.v20i1.145

Abstract

AbstractThe objective of this research was to analyse influence company performance ratio such as ROA, DER, Size,EPS, Current Ratio, Growth and changes in dividend tax rates to Dividend Payout Ratio. The variables testedusing panel regression analysis. Research conducted on 40 emitens included in LQ 45 index of Indonesia StockExchange (ISE) with years of research covering 2006 to 2012. The panel regression results show that thevariables ROA, Current Ratio, Size, andGrowth showed a significant effect on dividend payout ratio,while thevariable DER, EPS, and Tax have no significant effect on the dividend payout ratio but all the variablesimultaneously influential to dividend payout ratio.
EFEK FAKTOR DEMOGRAFI DAN KARAKTERISTIK BISNIS ONLINE TERHADAP MINAT PENGAJUAN KREDIT MIKRO Fermico Karambut; Hartoyo .; Rita Nurmalina; Mukhamad Najib
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.29 KB) | DOI: 10.22441/mix.2019.v9i1.009

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This study aimed to see whether intention of applying for microcredit was influenced by factors of demographic and online business characteristics. The selection of respondents used convenience sampling method by collecting qualitative and descriptive information through online survey to 235 online seller who were members of the Indonesian Online Business Association (APOI).  The results of the study using logistic regression analysis proved that only the type of online business that was significantly related to the intention of applying for micro credit.  Financial institutions should offer credit products that are suitable for the type of online business to increase intention. Further research based on the type of business and online products will provide better overview of online MSME intnetion models.
KEPEMILIKAN PERENCANAAN KEUANGAN HARI TUA PADA PEKERJA KOTA BOGOR Rizky Amelia; Hartoyo Hartoyo; Budi Suharjo
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 1 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.202 KB)

Abstract

Abstract. This study aims to analyze the influence of attitude toward behavior,subjective norms, and perceived behavioral control on Bogor‟s employee. This study isaims too to analyze the demography characteristic of Bogor‟s employee who haveretirement planning. This study was conducted on 97 Bogor‟s employee and wasconducted in August until October 2016. The results of logistic regression showed thatthe indicators of subjective norms and perceived behavioral control have positive effecton financial retirement planning to Bogor‟s employee. Research also showed thatownership of financial retirement planning tend to be owned by the city of Bogor‟semployee who have more than one number of dependents, aged over 30 years old,married, and earning over nine million per month.Keywords: retirement planning, theory of planned behavior, employee in Bogor
Co-Authors ., Harianto Abdullah Aman Damai Achmad Komara Achyar, Nadia Nurvita Ilahi ADANG AGUSTIAN Adi Putra Adiputra, Henry Jonathan Adler H. Manurung Adzimatinur, Fauziyah Agus Budi Utomo Agus Buono Agus Maulana Agus Wijaya Soehadi Agustina Widi Palupiningrum‬ Ahmad Nugroho, Jati Aisatul Mustaqimah Aji Hermawan Akbari, Hafsarizka Al. Agus Kristiadi Al. Agus Kristiadi Alamsyah, Zeffry Ali Ashar Aman Wirakartakusumah Amriwan, Azis Amron Amron, Amron Amzul Rifin Andrie Prasetyo ANGGRAENI, ADITHIA Anita Damayantie Anna Faryanti Aranggraeni, Renda Arde Lindung Pambudi Arief Daryanto Arief Safari Arif Satria Arifin, Bustanil Arifin, Bustanil Aris Solikhah, Aris Arismunandar, T Maureza Aristi Dian Purnama Fitri Arya Hadi Dharmawan Asep Taryana Atika Dian Pitaloka Baadila, Ikram Bagus Sartono Bonar M. Sinaga Bonar Marulitua Sinaga Borman, M. Syahrul Budi Suharjo Budiono Budiono Budiono Budiono Bustanil Arifin Cahyaningsurya, Nabila Sahara Cahyo Dwi Sulistiyo Cornelis, Vieta Imelda D, Sri Sukmana Dadang Sukandar Dadi Adriana Dahlia Nauly Dahmiri Damayanti, Elok Damayanti, Sri Sukmana Dewi, Niken Puspita Diah Diana Sulistyorini Diah Krisnatuti Dieni, Lidya Dominicus Savio Priyarsono Dwinugroho Putro Utomo E. Gumbira Sa’id Eka Intan K.P. Eka Intan Kumala Putri Elisa Anggraeni Ely Nurhayati Ely Nurhayati Elys Fauziyah Endang Koestati Sri Harini Muntasib Endriatmo Soetarto Erna Rochana Ernu Widodo, Ernu Erry Ricardo Nurzal Ervin Nora Susanti Erwidodo Erwidodo Eva Z Yusuf Eva Z. Yusuf Eva Z. Yusuf Eva Z. Yusuf Fadwati, Amida Fahmi, Ali Farahnugraha Makkuraga Farisha, Mega Fariyanti, Anna Fathir, Muhammad Aqil Ferdy Adif I. Fallo Fermico Karambut Fikrul Gifar Fitria Fitria Fitriaty, Fitriaty Gengki Zulfikar, M Haidar Hanif Ginting, Victor Hadiwinarto Hadiwinarto Hafidu, Akbar Al Hamzah, Syukri Handayati, Nur Harianto Harianto Harianto Hartoyo Hartoyo Hastuty Musa Hendri Hendri Hendro Sasongko Heny K Daryanto Heppy Setiawati Hidayat, Rizqi Rizaldi Hidayati, Aprihatiningrum Husni, Iqbal Ali Hutagaol, M. Parulian Hutagaol, Manuntun Paruliah Ign. Anung Setyadi Ilmi, Sendy Watazawwadu Indra Gumay Febryano Irfan Syauqi Beik irwandar, Sapta N Istiqlaliyah Muflikhati Jan Horas Veryady Purba Joo, So-Hyun Juli Handayani Khairunnisa Khairunnisa Khairunnisa', Khairunnisa' Khoirul Umam Krisnawan, Afi Bayu Kudang Boro Seminar Kuntjoro, nFN Kusuma, Pradana Jati Kusuma, Redho Rachmad Hadi Laily Dwi Arsyianti Lilik Noor Yuliati Lilik Noor Yuliati Lilis Imamah Ichdayati Liza Agustina Maureen Nelloh Lubis, Muchdy Lukytawati Anggraeni M. Riza Pahlevi M. Yusuf Maharini - Rahsilaputeri Manalu, Doni Sahat Tua Maya Riantini, Maya Mayanti, Alamanda Nur Mega farisha Megawati Simanjuntak Melissa, Hilda Micha Snoverson Ratu Rihi Miftakhul Fauzia Hakim Mila Fauziah Mochammad Mukti Ali Mochammad Mukti Ali Mohamad Agus Setiawan Muhammad Fakhrul Arifin Muhammad Kristiawan Mukhamad Najib Mukti Ali, Mochammad Musa Hubeis N, Dedi Wardana Nala Inayatuz Zaid Nasoetion, Dedi Wardana Nasoetion, Dedy Wardana Netti Tinaprila Nimmi Zulbainarni novindra . Novita Tresiana Nugraha, Aliffiansyah Sam Adhitya Nunung Kusnadi Nurkodri, Moh Sahroni Octarina, Evie Pangestu, Andaru Dwi Pantjar Simatupang Patasik, Lidia Wulandary Pradana Jati Kusuma Praptama, Khansa Fernanda Fa'iq Prasetya, Tri Budi Prasetya, Victor Prasetya, Viktor Primadona, Fitry Putra, Fikri Isnaini Rachma Fitriati Rahadean Makhdani Rahmatullah Mubarik Rahardi, Naufal Rahmatulloh, Febriandi Ranti Wiliasih Ratna Winandi Asmarantaka Razali, Muhamad Reza Muhammad Rifqi Reza, Fakhri Rina Oktaviani Rini Setiowati Rini Setiowati Rita Nurmalina Riyanti, Evy Rizal Syarief Rizky Amelia Robert M.Z Lawang, Robert M.Z Rohim Habibi Rulis, Muhammad Rusastra, I Wayan Safari, Arief Saraswati, Girindra SARIMAN Selamet Selamet Sembiring, Anita Indri R. Setiadi Djohar Setiana, Tutut Setiawan, Edi Setiawaty, Elika Shalihati, Fithriyyah Sidarta, Dudik Djaja Sidharta, Dudik Djaja Silitonga, Parlindungan Y Sinaga, Bonar M Sinaga, Bonar M. Sinaga, Bonar M. Siti Marwiyah Siyadah, Fatihatus Soekorini, Noenik SRI ASTUTIK Sri Mulatsih Sri Mulatsih Sri Utami Kuntjoro Srihadi, Rati Farini Subekti Subekti Sudarwan Danim Sufrin Hannan Suharno Suharno Sujiwo Priambodo Sujiwo Priambodo Sulistyorini, Diah Diana Sumaryanto, nFN Suripto Suripto Suryani, Erma Sutopo Sutopo Sylvia Rozz Tanti Novianti Tb Nur Ahmad Maulana Tb. Sjafri Mangkuprawira Trias Andati Trias Andati Trias Andati Tridoyo Kusumastanto Trisna Intan Sari Ujang Sumarwan Usman Nursusanto Wahyu Priyono Wahyudian Wahyudian Wahyuni, Okvita Wanti Fitrianti Widiastuti, Endang Linirin Wijaya, Amirullah Wijaya, Krista Wisnu Putra Prihantoro Wulandari, Shindy Tri Yandra Arkeman Yesi Dewita Sari YS Darmanto Yudistira, Yogy Indra Yuhendra Yusman Syaukat Yusnina, Yusnina Yuswandi A. Temenggung, Yuswandi A. Zainuddin Zainuddin Zaman, Fasika Khaerul Zumi Saidah Zunara, Elly