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Utilizing Facebook as a Marketing Medium for Traditional MSMEs: A Case Study of the Sihobuk Peanut Business in Sipoholon District Siahaan, Sabda Dian Nurani; Saragih, Lenti Susanna; Ruslan, Dede
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1223

Abstract

Technological developments are currently increasingly prevalent and have merged into various aspects of human life. One aspect that is greatly penetrated and influenced by technological advances is the business and entrepreneurship sector. Currently, the MSME sector is expected to increase not only in terms of quantity, but also in quality through reforming business implementation from conventional to digital-based. Business digitalization can be applied to various business activities, one of which is in the marketing sector. Sihobuk peanuts are a native product originating from North Tapanuli Regency. Sihobuk peanut entrepreneurs in Sipoholon District are experiencing stagnant conditions and low business revenues, allegedly due to the lack of implementation of marketing digitalization. This study aims to conduct and implement marketing digitalization through Facebook social media and measure its impact on business revenue. The study was conducted on five Sihobuk peanut MSMEs using the Analysis, Design, Development, Implementation, and Evaluation (ADDIE) method. The results showed a 20%–30% increase in revenue after implementing Facebook social media marketing for three months. The implementation of marketing digitalization has proven effective in increasing the income of Sihobuk peanut MSMEs and is a practical solution for traditional business actors in the digital era.
Analisis Kebijakan Pemerintah Kota Medan Terhadap Koperasi Dan UMKM Dalam Menangani Krisis Ekonomi Dunia 2023 Hidayah Rambe, Nurul; Ruslan, Dede; Irsad, Irsad
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Penelitian adalah untuk menganalisis pertumbuhan ekonomi di Kota Medan dalam sektor koperasi dan UMKM sebagai upaya dalam menanggulangi krisis ekonomi 2023 yang merupakan kebijakan pemerintah Kota Medan. Penelitian ini di lakukan dengan studi literatur atau penelitian kepustakaan, pengumpulan data menggunakan metode penelitian studi kepustakaan (library research). Hasil penelitian adalah pemerintah Kota Medan Mengambil kebijakan meningkatkan koperasi dan UMKM di Kota Medan, dan pertumbuhan Koperasi dan UMKM di Kota Medan sudah Maju dan jumlah yang sangat banyak, sehingga pengaruh yang sangat baik dalam memajukan pertumbuhan ekonomi.
Development of Flipbook-Based E-Module Teaching Materials to Enhance Independence and Learning Outcomes of High School Students Pardede, Erni Rugun Maria; Ruslan, Dede; Arwansyah, Arwansyah
Jurnal Paedagogy Vol. 12 No. 2 (2025): April
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jp.v12i2.15101

Abstract

This study aims to develop a flipbook-based e-module as an innovative teaching material to enhance students’ independence and learning outcomes in economics at SMA Kalam Kudus Medan. This research employs the Research and Development (R&D) method with the ADDIE model (Analysis, Design, Development, Implementation and Evaluation) involving 31 tenth-grade students as research subject this research. Data collection was conducted through interviews, questionners, and tests, analysed used descriptive statistics and SPSS statistical tests. The validation results indicate that the developed e-module received scoresof 91.67% (high feasible) form subject matter experts, 86.84% (feasible) form media experts, and 79.46% (feasible) from instructional design experts. These findings suggest that the flipbook-based e-module is effective in improving both students’ learning independence and academic performance. Therefore, this teaching material is recommedence for implementation in learning to support the transformation of digital-based education.
The Analysis of Fishermen's Fishing Income Business and Factors Affecting in Medan Belawan District Amalia*, Amalia; Lubis, Irsad; Sukardi, Sukardi; Ruslan, Dede; Tanjung, Ahmad Albar; Sari, Rania Linda
Riwayat: Educational Journal of History and Humanities Vol 6, No 2 (2023): Social and Religious Aspect in History, Economic Science and Law
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i2.29903

Abstract

The objective of the research done in the subdistrict of Medan Belawan is to quantify the extent of the disparity in fishermen's catch business revenue and examine the elements that contribute to it. The approach employed is a survey, including both secondary and primary data acquired from a variety of sources. This research use stratified random sampling and gini ratio analysis to achieve its objective. Using stratified sampling, responses from fishermen were collected. The income from fishing for motorized and non-powered boats in the Medan Belawan subdistrict was somewhat unequal, according to the study's findings. The moderate inequality indication in the group of fishermen who use boats with outboard motors can develop for a number of causes, including those listed below : The employment of more modern fishing equipment enables them to sail to more expansive fishing grounds/areas. Consequently, their catch rates are often substantially greater than those of non-motorized boat fishermen. There is a potential that if the Gini Ratio Index is computed for merging with groups of fishermen who have superior fishing means, then the Gini Ratio Index calculation results will be greater (income distribution is more unequal). The catch per trip of motorized boat fishermen in the Medan Belawan District has a beneficial impact on revenue. The catch has a substantial beneficial influence on the revenue of motorboat fisherman over the course of a year.; While it is negatively influenced by the expense of traveling to sea, the time spent going to sea, and the season, it is positively affected by the amount of fish caught. Positive influences on the revenue of motorbike-riding fisherman are the catch and the cost of traveling to sea, whereas negative influences are the number of employees, the time spent, and the season.
The impact of Covid-19 On Micro Small Medium Enterprises (UMKM) in Tanjung Morawa Deli Serdang North Sumatera Nainggolan*, Lya Novaria; Lubis, Irsad; Tanjung, Ahmad Albar; Sukardi, Sukardi; Ruslan, Dede
Riwayat: Educational Journal of History and Humanities Vol 6, No 2 (2023): Social and Religious Aspect in History, Economic Science and Law
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i2.29654

Abstract

The Covid-19 virus is a deadly virus that is faced by almost all countries, without exception, in various parts of Indonesia. Our country Indonesia has been greatly affected by the spread of Covid-19. Various kinds of new variants are coming back, namely the Covid-19 variant of Delta, which forces the government to act quickly even though sometimes it's not right. All forms of policies are taken to suppress the spread of the virus. We call it Lock Down, Large-Scale Social Restrictions (PSBB), Micro-Scale Social Restrictions, there is also the Enforcement of Restrictions on Community Activities (PPKM in all provinces and DKI). Apart from health and mortality rates, Covid-19 does not also affect the economy. The middle to lower class society is greatly affected by this condition. Therefore, this research will review the impact of COVID-19 on the economic conditions of UMKM in the Tanjung Morawa area, Deli Serdang. The data collection process was carried out by means of interviews with several traders selling around the Tanjung Morawa Market area and documentation then carried out a qualitative descriptive research method approach. The results of this study show that there is a significant impact of the covid19 pandemic on UMKM.
THE INFLUENCE OF WORLD CPO PRICE ON REAL EXCHANGE RATE OF RUPIAH THROUGH THE CHANGES OF MONEY SUPPLY, INTEREST RATE AND INFLATION Lubis, Rizky Amelia Zahrah; Ruslan, Dede; Zainal, Andri
Journal of Community Research and Service Vol. 2 No. 1: January 2018
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v2i1.9436

Abstract

AbstractThe aim of this research is to anaylse the influence of world CPO price on real exchange rate of Rupiah through the changes of money supply, interest rate, and inflation. This is a quantitative research employing eviews 6.0. This current research hasshown that the influence of world CPO price to real exchange rate of Rupiah through the changes of money supply, interest rate, and inflation in Indonesia between 2008(q1-q4) “ 2015(q1-q4)) is significant and of positive value. Data analysis in this research wasemploying descriptive method, equipped with econometric data analysis with double linier regression analysis model applied by using regression. The simultanous equivalence was done by Two-Stage Square / 2 SLS) model.KeyWords: Real Exchange Rate of Rupiah, World CPO Price, Supply of Money, Interest Rate, Inflation
CHILDREN AND POOR CITY IN MEDAN Ruslan, Dede; Bahar, Andi; Pasaribu, Mangatas
Journal of Community Research and Service Vol. 2 No. 1: January 2018
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v2i1.9889

Abstract

AbstractIbM program activities are aimed to help street children and poor cities that are assisted by SKA and PKPA in developing skill-based life skills education. Operationally this activity aims to help street children and urban poor in production. Types of production that have been done, among others, make various handicrafts from beads and acrylic, and packaging products Marginal Industry House. Methods of activities in the form of training and mentoring in production practices, packaging design practices, business management training and practice of machine use. Targets that have been implemented from IbM activities are: 1) The existence of various products of beads and acrylics, 2) The existence of cutting tools of sweet potatoes and bananas, 3) The existence of RIM'S design that attract and support the product selling value, 4) withdraw from each product and 5) The existence of simple bookkeeping and financial statements.Keywords: Street Children and Poor City, Multifarious Crafts, Cassava and Banana Cutting Tools, Packaging Design
Analysis of The Effect of Education, Health And Dependent Burden on People's Purchasing Power In Medan City Zendrato, Feronika; Parulian, Daniel Dohar; Ruslan, Dede
Journal of Community Research and Service Vol. 8 No. 1: January 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i1.57545

Abstract

This study aims to determine the influence of education, health, and dependents on the purchasing power of people in Medan City. The data used were primary data through questionnaires distributed to 100 families. The data were analyzed using multiple linear regression equations, t tests, F tests and regression coefficients with data processing using e-view 12. The results obtained y = 11.313 + 1.422X1 + 2.016X2 + 4.546X3, if education, health, dependent expenses remain then people's household consumption is in a fixed state or there is no change , of 11,313 items of staple goods. Based on the value of the t test and f test, it is obtained that education, health, dependent expenses have a significant effect on the purchasing power of the people in the city of Medan. The test result of the coefficient of determination 2 (R-Square) is 0.988 or 98.8%, while the remaining 1.2% is influenced by other variables.
Pengaruh Tenaga Kerja dan Teknologi terhadap Pendapatan melalui Modal sebagai Variabel Intervening UMKM Coffee Shop di Kota Medan Adhani, Nadia; Ruslan, Dede; Sari, Raina Linda
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.177

Abstract

A business that is growing rapidly in the city of Medan is the emergence of coffee shops. Coffee shop visitors do more than just taste coffee; they also use the space for casual gatherings. It is hoped that the coffee shop business in Medan City will have a positive impact on the development of the city, especially in the economic and tourism sectors. The coffee shop business has the potential to increase community income, employment, tourism and coffee production in the city of Medan. The current emergence of coffee shops cannot be separated from the influence of the big city lifestyle which offers lots of fun for entertainment seekers and has become a favorite "hang out" place for young people in campus areas, shopping centers and offices in the city of Medan. The phenomenon of the presence of a new trend in drinking coffee is actually not much different from drinking coffee in a traditional coffee shop. This research aims to determine the influence of Labor and Technology on Income through Capital as an intervening variable for coffee shop in the city of Medan. This research is a descriptive and quantitative analysis, the sample in this research is 50 respondents who are coffee shop owners in the city of Medan and the data analysis technique used to test the hypothesis is a quantitative analysis technique, which is a way of analyzing data using statistical tools such as SPSS 21.0. The research results show that the variable Labor has a positive and significant effect on income, Technology has a positive and significant effect on income, Labor has a positive and significant effect on capital, Technology has a positive and significant effect on capital, Capital has a positive and significant effect on income, Labor has an effect positive and significant on income through capital as an intervening variable. Technology has a positive and significant effect on income through capital as an intervening variable.
The Role of Financial Inclusion and Economic Growth on Poverty in Developing Countries in Asia Annisa Putri, Dian; Fitrawaty, Fitrawaty; Ruslan, Dede
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4865

Abstract

This research aims to determine the influence of financial inclusion and economic growth on sustainable development in developing countries in Asia. This research method uses quantitative research. This research was conducted on the International Monetary Fund and World Bank websites. The type of data used in this research is secondary data. Where the data collected comes from necessary websites such as the International Monetary Fund. Data collected from this website is used for the financial inclusion and poverty variables obtained from the International Monetary Fund website. Meanwhile, the scope of this research is developing countries in Asia such as Armenia, Indonesia, India, Iran, and Thailand with a research data series for 8 years, namely from January 2015 to December 2022. The variable data collection method comes from websites related to variables. study. Meanwhile, the type of data used in this research is a time series, where the data is a time series. Data analysis technique multiple regression analysis. Pooled Least Square (Common Effect), Random Effect Model Approach, Determination of Panel Data Regression Model Tests, Chow Test, Hausman Test, Lagrange Multiplier Test, Statistical Test Analysis, Parameter significance testing, F statistical test, individual significance test (t-test), analysis of assumption tests consisting of autocorrelation test, multicollinearity test, heteroscedasticity test. The research results show that panel data estimation results used the Fixed Effect Model (FEM) to see the role of financial inclusion and economic growth on poverty in developing countries in Asia, proven by the two independent variables with financial inclusion as indicators of commercial bank branches, outstanding loans, outstanding deposits and proven economic growth. does not affect poverty in developing countries in Asia. Whether the indicators are commercial bank branches, outstanding loans, outstanding deposits, and economic growth, these four variables do not have a probability of < 0.05.
Co-Authors , Miftah El Fikri , Rahmad Sembiring Ade Firmansyah Tanjung Ade Novalina Adhani, Nadia Ahmad Albar Tanjung Ahmad Hidayat Aisyah Khalilah Sinaga Akmalia, Uswatul Amadeus Sitompul, Gabriel Amalia*, Amalia Andri Zainal Andriani, Maya Anestesia Situmorang Angelia, Tina Angin, Sutejo Perangin Anita Yus Annisa Putri, Dian Annisa Suci Lestari Apira, Nadia Aqiila, Rifka Arif Rahman Arwansyah Arwansyah Ayu Angelina Pasaribu* Bahar, Andi Bakara, Sarah Boangmanalu, Eka Putra Dairi Cantika Cantika Chairina Rizkianda Chana Ronada Silaban Choms Gary Ganda Tua Sibarani Dedi Irawan Diani, Salma Dodi Pramana Dwi Nur Indah Sari, Dwi Nur Indah Erika Artha Yulia Br Saragih Ester Ester Faisal Faisal Faisar Ananda Arfa, Faisar Ananda Faried, Annisa Ilmi Fitrahwaty, Fitrahwaty Fitrawaty Fitrawaty, Fitrawaty Ginting, Melly Andriani Gulo, Ahmad Jumadin Handani, Tia Handayani, Utami Hanif Hulu, M. Rizki Hanu, La Harahap, Misna Doharni Haris Suwondo Haryadi Haryadi Haryani Pratiwi Sitompul Hasibuan, Alawi Parlindungan Hidayah Rambe, Nurul Hombing, Eva Ulina Br Hutabarat, Febri Br Icha Riska Gloria Nainggolan Ilma Aisy Karima Indra Maipita Indriana Dachi Insani, Kemala Irsad Irsad Irsad Lubis Irsad, Irsad Jabal Ahsan Juanda Maulana Juzilam, Siro Kaiesa Raihatul Muntaza Khairuddin E. Tambunan Khairul Akbar Kustoro Budiarta Linda Sari, Raina Listhavia Febryana Simbolon Lora Theresia Lubis, Eliza Handayani Lubis, Rizky Amelia Zahrah Lukman, Mena Fadilia Manalu, Maria Elpida Margaretha Sembiring Marpaung, Rita Boima Purnamasari Maulana, Juanda Maya Wulandari Merry Christmessya Silalahi Muhammad Yusuf Muntaza, Kaiesa Raihatul Murni Daulay Murni Daulay Musthafa, Iffan Nabila Farisa Ardani Saragih Nainggolan*, Lya Novaria Nainggolan, Icha Riska Gloria Nasution, Hardini Pazriati Nazwa Putri Khaila Ndona, Yakobus Niwson Sitanggang Nur Afrianti Nurul Azmi Ona Herpina Purba Paidi Hidayat Paidi Paidi Parangin Angin, Sutejo Pardede, Erni Rugun Maria Parulian, Daniel Dohar Pasaribu, Ayu Angelina Pasaribu, Mangatas Pebri Hastuti Permadi, Mei Yusmansyah Pohan, Hafni Ragatna Berutu, Saiful Rahmadsyah, Agus Rahmi, Siti Naila Raina Linda Sari Ramdhansyah Ramdhansyah Ramli Nur Ramli Ramli RANI EPITA YK Rike Elisabet Limbong Rina Rina Rini Herliani Rita Handayani Rita Handayani, Rita Ronny Sitanggang Saragih, Lenti Susanna Sari Jusnita Br Ginting Sari, Rania Linda SARONOM SILABAN Sembiring, Margaretha Siahaan, Karin Sarah Angelina Siahaan, Sabda Dian Nurani Sibarani, Choms Gary Ganda Tua Sihihab, Muhammad Wahyu Sijabat, Lastri Putri BR Silalahi, Bungaran Simamora, Enjelika Simanihuruk, Darto Paulus Simanjuntak, Mery Kristiani Simanjuntak, Yosua Simanungkalit, Jelita Siregar, Kiki Hardiansyah Siregar, Tianovida Siro Juzilam Sirojuzilam Hasyim Sitanggang, Niwson Sonya Labella Sihombing Sriadhi Sriadhi Sriwedari, Tuti Sukardi Sukardi Sumarno . Sundari, Emi Surya Dharma Sutejo Perangin Angin Swantika, Ika Syafi’i, M. Syafina Rambe, Dhea Nita Syafi’i, M. Ulgari, Siti Valeryn Rhea Thalia Tambunan Vientiany, Dini Wahyu Ario Pratomo Wati, Fidia Weny Nurwendari Weya, Ince Widya Utari Yamani, Raisa Yani, Ayu Syah Fitri Yosua Simanjuntak Zendrato, Feronika Zuhri, Muhammad Ilham