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Journal : Jurnal Ar-Ribh

Social Media, Halal Marketing and Consumer Behavior (Study in Fashion and Cosmetic Product) Alam, Andi Rifqah Purnama; Hendriadi, Hendriadi; Suwardi, Wisda Zulaeha; Islamiyah, Nurhidayati; Monalisa, Monalisa
Jurnal Ar-Ribh Vol 6, No 2 (2023): Oktober 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v6i2.12814

Abstract

Consumers have become more sensitive to what they consume. Comprehensive information search and more accessible information acquisition will make it easier for consumers to make decisions. Social media is a supporting aspect for consumers in making decisions. Social media, which was previously used for personal communication, has now been used for communication in the broader business realm and plays a role as one of the supporters in the halal marketing process. The use of social media in marketing helps producers or sellers inform that the products being sold are halal products for Muslim consumers. Through social media, consumers can also easily obtain detailed information about a product before consumers make purchasing decisions. Halal marketing has become phenomenal in recent years because several products not in the form of food products have been branded as halal products. Products that are pioneers in halal branding include fashion and cosmetic products. This effort has altered the view that halal products are only limited to food products. This study used an interview method with 106 samples of productive age from several districts and cities in South Sulawesi Province. The results showed that 80% of the sample wanted cosmetic products to be halal to make purchasing decisions. In contrast, for fashion products, only 30% of the samples required the product to be halal to make a purchase decision.
Social Media, Halal Marketing and Consumer Behavior (Study in Fashion and Cosmetic Product) Alam, Andi Rifqah Purnama; Hendriadi, Hendriadi; Suwardi, Wisda Zulaeha; Islamiyah, Nurhidayati; Monalisa, Monalisa
Jurnal Ar-Ribh Vol. 6 No. 2 (2023): Oktober 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v6i2.12814

Abstract

Consumers have become more sensitive to what they consume. Comprehensive information search and more accessible information acquisition will make it easier for consumers to make decisions. Social media is a supporting aspect for consumers in making decisions. Social media, which was previously used for personal communication, has now been used for communication in the broader business realm and plays a role as one of the supporters in the halal marketing process. The use of social media in marketing helps producers or sellers inform that the products being sold are halal products for Muslim consumers. Through social media, consumers can also easily obtain detailed information about a product before consumers make purchasing decisions. Halal marketing has become phenomenal in recent years because several products not in the form of food products have been branded as halal products. Products that are pioneers in halal branding include fashion and cosmetic products. This effort has altered the view that halal products are only limited to food products. This study used an interview method with 106 samples of productive age from several districts and cities in South Sulawesi Province. The results showed that 80% of the sample wanted cosmetic products to be halal to make purchasing decisions. In contrast, for fashion products, only 30% of the samples required the product to be halal to make a purchase decision.
Co-Authors ., Ponidi Abadi, Ayuliamita Abdullah, Muh.Tang Abdullah, Muhammad Saffuan Achmad Tavip Junaedi Ade Irfan Adim, Muhammad Afifah, Eka Fitriatul Agustina Arida Ahmad Rofi Suryahadikusumah Ahmad, Muhamad fazil Bin Alam, Andi Rifqah Purnama Alexander, Nicholas Ali, Abdul Halim Amin, Haidar Khoirul Amries Rusli Tanjung Andriyus, Andriyus Apriani, Siska Aprianitasari, Seli Aqillah, Hawwa Nasywa Ardini, Fadhila Malasari Artikawati Santoso, Oktavia Arto, Laurdes Billy Awaluddin Hamzah Ayesha, Shakira Ayu Fadhilah, Annisa Azhar Azhar Azzahra, Fadia Basir, Mustika Kusuma Bayu Angga Wijaya Betti Nuraini Bitarsa, Aby Sefwiedtry Cantika, Grasi Cut Faradilla Damai Syaputra, Yogi Dedi Fazriansyah Putra Deli, Anwar Desi, Mila Fransiska Dewantoro, Rico Wijaya Dewi, Vivinati Dian Aswita, Dian Diina Maulina Dinata, Dody Saputra Dinda Maristha Djuranovik, Evelyn Dodi , Sandra Dwi Rizky, Indah Ekawati, Fadliyana Elfrida, Solha Elfrida, Sotha Ervina, Risda Erwin Erwin Evi Fania, Evi Fadhillah Khairun Nisa Fahmawati, Felda Emilia Fahriza, Irfan Fajri Fajri Fandi Setiawan Fazar, Muhamad Firman, Afrizal Fouzia, Nury Furqonuddin, Asep Gita Susanti, Gita Gosal, Brandon Greta J. P. Wahongan Gusman, Elvina Hafiizh Tantri, Ashr Halida Halida Halimah Halimah Halimahtussakdiya, Halimahtussakdiya Handayani, Gusti Lestari Harisnawati, Harisnawati Hasan, Umar Yudha Hasniati, Hasniati Hendriadi, Hendriadi Hetilaniar, Hetilaniar Houtman Humiras Hardi Purba Ibad, Irsyadul Ika Monika, Ika Inastyarikusuma, Tarrinni Ira Manyamsari Ira Maya Hapsari Irwan Irwan Islamiyah, Nurhidayati Isnaniah, Isnaniah Jaelani, Alan Jennifer Chandra Juhanda Kartika Wijaya Juliana, Septa Juraboev, Sarvar Kartikasari, Fahreza Febianti Ketang Wiyono Khairat, Imalatul Khotami, Khotami Kiki Aryaningrum Kresnawaty, Novi Kumalasari Yo, Sacca Kurnia , Kurnia Latif, Syahrul Akmal Lestari Puspitaningsih Lestari, Chika Lukman Hakim M.S.I, Chindra Saputra S.Kom Maichal Maichal Maimunah, Maimunah Makmur, Harun Mauliddah, Nurullaili Maulini, Suciarti Mawarti, Arfiah Ayudian Melani safitri Melysa, Trifonia Miftahul Jannah Misni Erwati, Misni Muchtar muchtar Muh Arif, Muh Muhamad, Akmal Fatah Muhammad Yusuf Siregar Mukramah, Mukramah Mustikarini, Carolina Novi Mustiqowati Ummul Fithriyyah Nadya, Aisha Nela Safelia Nir Fathiya Nomiko, Debbie Nova Suryani Noviyanti Noviyanti, Noviyanti Nur Insani Nur, Rahmat Nuraeni Nuraeni Nurlizawati Othman, Zaherudin Pasaribu, Veta Lidya Delimah Peni Ramanda, Peni Podojoyo, Podojoyo Polaris Nasution Powell Gian Hartono Prasetya, Eska Perdana Pratama, Ardhani Agnas Pratama, Aryawira Putra, Surya Permana Randi Saputra Rayhannisa, Rayhannisa Reza Fahlevi Ridayana, Weny Rizaly, Anastas Rosmita Rosmita, Rosmita Rozal, Edi Sakunti, Sri Ramdayeni Sanapang, Gracela Marisa Saragih, Saut Sari, Bella Nopita Sari, Ilmi Puspita Sari, Tyasha Ayu Melynda Satria, Moh Zulfie SAUDAH SAUDAH Savitri, Elisabeth Wahyu Sharon, St Salmah Siswantoro, Fery Sofa, Mardiana Sri Ananingsih, Esti Sri Murlianti SRI RAHAYU Suade, Yuyun Karistin Meilisa Suade, Yuyun Karystin Meilisa Sugianto Sugiharto, Melyana Suhaemi, Kholid Suhara, Grasi Cantika Suriana Suriana Susilawati, Agnes Dwita Sutiono, Edi Syam, Asriah Syaputra, Yogi Damai Syarbaini Syarbaini Syarifuddin Syawaluddin Syawaluddin, Syawaluddin Syawaluddin, M. Sylvina Rusadi Syulhasbiullah, Muhammad T. Makmur Tamarin, Ruwanda Tanesia, Cindy Yoel Tartila Tartila Taufik Yahya Triany, Novika Ayu Ulan Ulan Ummah, Yoyoh Khoirotul Uyun, Rafida Veithzal Rivai Zainal Victor D. Pijoh Wahyu Simon Tampubolon Wendy Wijaya Widiatmoko, Mualwi Wijaya, Evelyn Wisda Zulaeha Suwardi Wiwik Handayani Yogi Damai Syaputra Yuli Nurmalasari Yulia Monita Yuliana, Lisa Yunike, Yunike Zuhriyah, Latifatul Zumaidar Zumaidar Zurnelli, Netti