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Pengaruh Bauran Pemasaran Terhadap Loyalitas Konsumen yang Dimediasi oleh Kepuasan Konsumen Les Privat Be Smart Student (Studi Kasus: Yayasan Pendidikan Ruang Ilmu Cikarang) Ismawati, Putri; Darmayanti, Hervina Puspita; Sulastri, Yati; Prasetyo, Dimas Bayu; Wulandari, Anna
Jurnal Kajian Ilmiah Vol. 25 No. 1 (2025): January 2025
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/qhvn0v39

Abstract

The marketing mix is a set of controllable tactical marketing tools that companies combine to generate desired responses in their target markets. The main objective of this study is to examine the influence of the marketing mix on customer satisfaction, the impact of the marketing mix on customer loyalty, and the role of customer satisfaction in mediating the relationship between the marketing mix and customer loyalty. This research employs a quantitative method, involving customer loyalty as the dependent variable, the marketing mix as the independent variable, and customer satisfaction as the mediating variable. The results of the study indicate that the marketing mix has a significant impact on customer satisfaction, meaning that the better the marketing mix, the higher the level of customer satisfaction. Furthermore, the marketing mix also significantly influences customer loyalty, indicating that a higher quality marketing mix leads to increased customer loyalty. Regarding the mediating variable, it is concluded that customer satisfaction serves as a mediator linking the marketing mix and customer loyalty, demonstrating that customer satisfaction effectively bridges the relationship between the marketing mix and customer loyalty.
The Effect of Social Media Marketing and E-Service Quality on the Decision to Choose Private Tutoring Services "Be Smart Student" Mediated by Brand Trust Ismawati, Putri; Yahya, Adibah; Putra, Hamzah Muhammad Mardi
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.4169

Abstract

This research aims to determine and analyze the influence of social media marketing and e-service quality on the decision to choose Private Lesson "Be Smart Student" mediated by brand trust. The research uses quantitative method and data collection technique using g-form questionnaire for 314 respondents (parents) of students. The data analysis technique uses path analysis to determine the fit of the structural equation model with SmartPLS 4.1.0. The results conclude: Social media marketing has a positive and significant effect on choosing decisions; E- Service Quality has a positive and significant effect on choosing decisions; Brand trust has a positive and significant effect on choosing decisions; Social media marketing has a positive and significant effect on brand trust; E-Service Quality has a positive and significant effect on brand trust; Social media marketing has a positive and significant influence on choosing decisions mediated by brand trust; and E-Service Quality has a positive and significant effect on choosing decisions mediated by brand trust. The results have implications for efforts to improve marketing strategies through applying digital platforms to market institutional programs and learning processes.
Analisis Kesalahan Berbahasa Indonesia Pada Karya Tulis Harefa, Sri Aswinda; Salsabilla, Friska; Hutauruk, Mutiara Cristeofani; Asmara, Widya; Hasibuan, Novita Annisah
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.26142

Abstract

Karya ilmiah yang ditulis dalam Bahasa Indonesia sering mengalami banyak kesalahan, baik dalam ejaan, tata bahasa, maupun pemilihan kata. Tujuan penelitian ini adalah untuk memeriksa kesalahan bahasa dalam tulisan akademik siswa. Penelitian ini menemukan beberapa kesalahan dalam proposal penelitian "Sosialisasi Pentingnya Kesehatan Mental Anak serta Bakti Sosial di Panti Asuhan Saida Anak Indonesia". Hasil analisis menunjukkan bahwa ejaan yang salah, penggunaan kata yang tidak tepat, kalimat yang panjang dan rumit, dan tanda baca yang tidak sesuai. Dokumen menjadi kurang jelas dan profesional karena kesalahan ini. Menurut penelitian ini, untuk meningkatkan kualitas karya akademik, diperlukan revisi mendalam dan pemahaman yang lebih baik tentang aturan penulisan Bahasa Indonesia.
Inovasi Pupuk Cair Sabut Kelapa: Efektivitas dan Keunggulanya dalam Pertanian Rahma, Mawaddah; Hasibuan, Novita; Elfayetti, Elfayetti; Kardians, Elsa; Siregar, Risbue; Andini, Syarifah; Asmara, Widya
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.26165

Abstract

Pupuk memiliki peran penting dalam meningkatkan hasil pertanian, namun penggunaan pupuk kimia secara berlebihan dapat berdampak negatif terhadap kesuburan tanah dan lingkungan. Penelitian ini bertujuan untuk menilai efektivitas pupuk cair berbasis sabut kelapa sebagai alternatif yang lebih ramah lingkungan. Melalui metode eksperimen dengan rancangan blok acak lengkap (RCBD), dilakukan pengujian untuk menentukan nilai pH dan pengaruhnya terhadap pertumbuhan tanaman. Hasil penelitian menunjukkan bahwa pupuk cair sabut kelapa memiliki pH 6,9, yang termasuk dalam kisaran netral hingga sedikit asam, sehingga mendukung penyerapan nutrisi oleh tanaman. Kondisi ini berkontribusi pada peningkatan kesuburan tanah dan produktivitas pertanian. Meskipun hasil awal menunjukkan potensi yang positif, diperlukan penelitian lebih lanjut untuk mengkaji efektivitasnya pada berbagai jenis tanaman serta dampaknya dalam jangka panjang.
Evaluasi Modul Pembelajaran IPS dan Strategi Pengajaran di SMP Negeri 10 Medan Andini, Syarifah; Zahwa, Afitzka Al; Asmara, Widya; Purba, Tondang Raja Pangihutan
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.26177

Abstract

Pendidikan adalah fondasi utama dalam pengembangan potensi sumber daya manusia. Dalam konteks ini, mata pelajaran Ilmu Pengetahuan Sosial (IPS) di Sekolah Menengah Pertama (SMP) memegang peranan penting dalam membentuk pemahaman siswa tentang masyarakat dan lingkungan di sekitar mereka. Penelitian ini bertujuan untuk mengevaluasi modul pembelajaran IPS serta strategi pengajaran yang diterapkan di SMP Negeri 10 Medan. Dengan menggunakan pendekatan kualitatif, penelitian ini melibatkan studi literatur, analisis modul, wawancara dengan guru, dan observasi proses pembelajaran. Hasil analisis menunjukkan bahwa modul IPS memiliki sejumlah keunggulan, antara lain struktur yang teratur, relevansi materi, serta metode pembelajaran yang variatif. Namun, terdapat juga beberapa kekurangan, seperti minimnya pengayaan untuk siswa dengan kemampuan istimewa dan keterbatasan praktik lapangan. Semoga penelitian ini dapat memberikan rekomendasi yang berguna untuk pengembangan modul yang lebih adaptif dan inovatif, selaras dengan Kurikulum Merdeka. Dengan demikian, pendidikan IPS di SMP diharapkan dapat menjadi lebih efektif dan relevan dengan kebutuhan siswa di era modern ini.
Politik Indonesia 2025 : Analisis Persepsi Masyarakat Terkait “INDONESIA GELAP” Salsabilla, Friska; Sugiharto; Mulhady Putra; Harefa, Sri Aswinda; Widya Asmara
Triwikrama: Jurnal Ilmu Sosial Vol. 7 No. 9 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v7i9.12081

Abstract

Gerakan "Indonesia Gelap" muncul sebagai respons terhadap kebijakan pemerintah yang dianggap merugikan masyarakat, seperti pemangkasan anggaran pendidikan, kelangkaan gas LPG 3 kg, dan meningkatnya pemutusan hubungan kerja (PHK). Gerakan ini dipelopori oleh mahasiswa yang berperan sebagai agen perubahan sosial, menggunakan demonstrasi dan media sosial untuk menyuarakan ketidakpuasan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei untuk menganalisis persepsi masyarakat terhadap fenomena ini. Hasil penelitian menunjukkan bahwa mayoritas responden merasa kondisi ekonomi memburuk dan menilai kebijakan pemerintah kurang berpihak kepada rakyat. Selain itu, gerakan sosial seperti "Indonesia Gelap" terbukti memiliki pengaruh dalam meningkatkan kesadaran masyarakat dan mendorong perubahan kebijakan publik.
Detection of Newcastle Disease, Avian Influenza, dan Infectious Bronchitis Virus from Commercial with Respiratory Clinical Signs Santoso, Ferdinand Prayogo Cahyo; Wahyuni, Agnesia Endang Tri Hastuti; Untari, Tri; Asmara, Widya; Wibowo, Michael Haryadi
Jurnal Sain Veteriner Vol 43, No 2 (2025): Agustus
Publisher : Faculty of Veterinary Medicine, Universitas Gadjah Mada bekerjasama dengan PB PDHI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jsv.93221

Abstract

Clinical symptoms in the chicken’s respiratory system, such as sores, nasal discharge, gasping, and so on, can be caused by a variety of possible socks. These signs may be caused by a virus, usually followed by economic losses. Causative diagnosis, especially virus detection, is needed to establish the cause of the symptoms. The study aims to detect Newcastle Disease (ND), Avian Influenza (AI), and Infectious Bronchitis (IB) cases of respiratory symptoms in commercial chickens by 2023. The samples studied in this study were organs from commercial chicken broilers and layers with respiratory symptoms. The organ was prepared as a suspension, then centrifuged to take out the supernatants. Supernatants were extracted using commercial extraction kits to produce templates for molecular detection. Molecular detection was performed using the RT-PCR two-step method. Primer pairs were used for the detection of ND, AI subtypes H5 and H9, as well as IB. The results were visualized by electrophoresis with 1.5% agarose. Interpretation of the positive result of RT-PCR based on the appearance and length of amplicons compared with the positive control of each virus. Positive RT-PCR samples with thick amplicon quality were subjected to sequencing and bioinformatics analysis. Results of detection with RT-PCR against 41 samples are positive ND of 1 out of 8 samples (12.5%), AI of 2 out of 17 samples (11.7%), and IB of 5 out of 16 samples (31.3%). Based on the molecular detection with RT-PCR, the symptoms of respiration in commercial chickens are confirmed due to the cause, namely the virus: ND genotype VII-i, AI subtype H5 clade 2.3.2, AI subtype H9, and IB genotype GI-19 (QX-like).
IMPLEMENTASI PENDEKATAN SAINTIFIK TERHADAP KEMAMPUAN KOGNITIF SAINS ANAK USIA 5-6 TAHUN DI RA ANNUR ASSALAFY TUMPANG PACARKELING KEJAYAN PASURUAN: IMPLEMENTATION OF A SCIENTIFIC APPROACH TOWARDS THE COGNITIVE SCIENCE ABILITIES OF 5-6 YEAR-OLD CHILDREN AT RA ANNUR ASSALAFY TUMPANG PACARKELING KEJAYAN PASURUAN Ismawati, Putri; Hanifah, Hanifah
Thufuli Vol 2 No 1 (2020): Thufuli: Jurnal Ilmiah Pendidikan Islam Anak Usia Dini
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/thufuli.v2i1.6825

Abstract

This study aims to determine the effectiveness of the implementation of a scientific approach to the cognitive abilities of children aged 5-6 years at RA Annur Assalafy Tumpang Pacarkeling Kejayan Pasuruan. By using a scientific approach with an understanding of 5M (observing, asking, collecting information, reasoning/associating, making conclusions and communicating) it is hoped that the learning process at RA, especially in the development of cognitive science, can attract children's attention so that children's interest in learning is very good so that aspects of child development can be achieved as expected. This study uses qualitative research that describes the researcher's understanding in implementing a scientific approach to the learning process, especially cognitive science. The data were obtained through interviews, observations, and documentation. The results of the study are (1) The researcher's initial understanding of the cognitive science approach is quite good. (2) learning planning in a scientific approach in compiling daily learning implementation plans (RPPH) and media has referred to the appropriate steps because the researcher has received training on campus so that in compiling daily learning implementation plans (RPPH) the researcher is quite good. (3) The implementation of cognitive science learning using a synthetic approach in preliminary activities, core activities, and closing activities is quite good with an understanding of the 5 M (observing, asking, gathering information, reasoning/associating, drawing conclusions and communicating). Learning is child-centered. Children are more active in learning than teachers, which results in children's thinking skills being higher.
POLA ASUH ORANGTUA TERHADAP PERKEMBANGAN NILAI AGAMA MORAL ANAK USIA DINI PADA MASA PANDEMI COVID 19 DI TK WACHID HASYIM SURABAYA: PARENTAL PARENTING PATTERNS TOWARDS THE DEVELOPMENT OF EARLY CHILDHOOD MORAL RELIGIOUS VALUES DURING THE COVID-19 PANDEMIC AT WACHID HASYIM KINDERGARTEN, SURABAYA Maulida, Susi; Ismawati, Putri
Thufuli Vol 3 No 2 (2021): Thufuli: Jurnal Ilmiah Pendidikan Islam Anak Usia Dini
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/thufuli.v3i2.13559

Abstract

This research is motivated by the lack of religious and moral values in early childhood (4-6 years old) and the lack of children's abilities in developing moral and religious values. The research problem is how parental parenting patterns affect the development of religious and moral values in early childhood at Wachid Hasyim Kindergarten in Surabaya. The purpose of this study is to answer the research problem formulation and research questions. This is a qualitative study using a phenomenological approach, with children aged 4-6 years old as the subjects. Data collection methods used were observation, interviews, and documentation. The validity of the data obtained was checked using triangulation of sources, methods, and time. Data were analyzed using the Miles and Huberman interactive data analysis model. The results of the study indicate that: The development of religious and moral values in Wachid Hasyim Kindergarten in Surabaya is supported by a democratic parenting style, which teaches religious values, independence, and good manners, and then fosters positive habits through a process of habituation.  Supporting factors for the development of religious and moral values in early childhood include the presence of student volunteers who motivate children, and parental attention in providing religious and moral education to children. Meanwhile, inhibiting factors for the development of religious and moral values in early childhood include environmental conditions that can negatively influence children, including inappropriate and impolite words, attitudes, and dress; parents' lack of understanding of religious education; and (c) parents' limited role models due to limited time spent with their children.
Ethnographic study of ethnoparenting practies in the Samin community of Jepang village Ismawati, Putri
Thufuli Vol 7 No 1 (2025): Thufuli: Jurnal Ilmiah Pendidikan Islam Anak Usia Dini
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/thufuli.v7i1.23579

Abstract

This qualitative research, conducted in Jepang Village, Margomulyo District, Bojonegoro Regency, aims to describe the ethnoparenting process and character education values within the Samin community. Using an ethnographic approach, data collection involved observation, interviews, and literature review. Interactive analysis revealed that Samin ethnoparenting practices are rooted in Surosentiko Samin's teachings, emphasizing five principles such as laku jujur, sabar, trokal, lan nrimo (being honest, patient, persistent, and accepting destiny); aja dengki, srei, dehwen kemeren, pekpinek barange liyan (do not be envious, greedy, take advantage of others, or steal someone else's property); ojo mbedo mbedakne sapodo padaning urip (don't judge people based on their life situations; everyone is family); ojo waton omong, omong sing gawe waton (talking is more than simply being able to speak; you must also be able to prove it); biso roso rumongso (implies feeling positive or having a good assumption about everyone). Ethnoparenting practices encompass five stages: pregnancy, childbirth, infant care, school-age care, and adolescence. Character education employs role-modeling and habituation. This study contributes to understanding Samin cultural parenting practices and their significance in shaping children's character. These findings contribute to the integration of indigenous parenting models into character education frameworks.
Co-Authors . Sismindari ., Wdjijono A. Alimuddin Adi Heru Sutomo Aditya Krishar Karim Aditya Krishar Karim AETH. Wahyuni AETH. Wahyuni, AETH. Ag. Yuswanto Agnes Sri Harti Agnes Sri Harti Agnesia Endamg Tri Hastuti Wahyuni Agnesia Endang Tri Hastuti Wahyuni Agus Eko Srihanto Agus Eko Srihanto, Agus Eko Agustinus Joko Nugroho Agustinus Joko Nugroho, Agustinus Joko Aisida, Sufinatin Alma Linggar Jonarta Ambar Pertiwiningrum Andini, Syarifah Anwar Rosyidi April H Wardhana Arfian Rahma Shanti Artama , Wayan T. Arum Setiawan Arum Setiawan Asih Kurniawati Bambang Hariono Bambang Sumiarto Bambang Sutrisno Bancin, Girang Stevani Banun Kusumawardani Boy Bachtiar Br Sembiring, Samariana Budi Mulyaningsih Budi Mulyono BUDI SETIADI DARYONO Budi Setiadi Dayono Charles Rangga Tabbu Charles Rangga Tabbu Chatarina Behar Chatarina Behar, Chatarina Darmawati , Sri Darmayanti, Hervina Puspita Dewi Noor Hidayati Dewi Seswita Zilda Dito Anggoro Djaswadi Dasuki Doddi Yudhabuntara Dwi Aji Nugroho, Dwi Dyah Haryuningtyas Dyah Haryuningtyas Dyah Irnawati Eko Agus Srihanto Eko Agus Srihanto Eko Agus Srihanto, Eko Agus Elfayetti Elfayetti Elsa Kardiana Eni Harmayani Eni Harmayani Eni Yuniastuti Enny Yusuf Wachidah Yuniwarti Ety Aryati Ety Aryati, Ety Febriani Putri, Devita Fiska Salsabilla Gaol, Riski Fanni Lumban Gintung Patantis Gintung Patantis Gusti Ayu Yuniati Kencana Hafiza, Rohmania Zuhro Hamzah Muhammad Mardi Putra hanifah hanifah Hanny Hafiar Hardyanto Soebono Hardyanto Subono Harefa, Meilinda Suriani Harefa, Sri Aswinda Hari Eko Irianto Hasibuan, Novita Hasibuan, Novita Annisah Heru Susetya Hutauruk, Mutiara Cristeofani I Gusti Ketut Suarjana I Gusti Made Krisna Erawan I Gusti Ngurah Kade Mahardika I Wayan Suardana I. Istriyati Ida Tjahajati Iisnawati, Iisnawati Ika Dyah Kusumawati Ika Dyah Kusumawati, Ika Dyah Indwiani Astuti Istriyati ., Istriyati Istriyati Istriyati Istriyati Istriyati Istriyati, . Istriyati, . Iwan Dwiprahasto JAKA WIDADA Juni Handajani Kardians, Elsa Karna Wijaya Kerin Sisca Octaviani Luahambowo Khairunnisa Khairunnisa Khairunnisa Nasution Khrisdiana Putri Khrisdiana Putri, Khrisdiana Koichi Akiyama Krisdiana Putri Kumalasari, Eliana Dwi Langkah Sembiring LANGKAH SEMBIRING Langkah Sembiring Lina Sri, Widyawati Liza Angeliya Luahambowo, Kerin Sisca Octaviani M. Haryadi Wibowo M. Mustofa Mammed Sagi Mammed Sagi Mangkoewidjojo , Soesanto Marla Anggita Marpaung, Viviana Marsetyawan Soesatyo Marsetyawan Soesatyo Masashi Kawaichi Masashi Kawaichi, Masashi Maxs Urias Ebenheizer Sanam Meilinda Suriani Harefa Michael Haryadi Wibowo MM.Firdiana Krisnaningsih Mustofa M, Mustofa Mustofa Mustofa Nasution, Khairunnisa Niken Irfa Nastiti Ning Rintiswati Ning Rintiswati Nobuyuki Harada Nursyirwani, Nursyirwani Nurul Islamiyah Nuryono ., Nuryono Nyoman Reishita Andriyani Osman Sianipar Prasetyo, Dimas Bayu Purba, Tondang Raja Pangihutan Purnama Edy Santosa Purwoko, Agus Putra, Mulhady Raden Wisnu Nurcahyo Rahma, Mawaddah Rahmat Setya Adji Rahmat Setya Adji Regina TC Tandelilin Reni Nurjasmi Reni Nurjasmi, Reni Rini Widayanti Risbue Siregar Rosa Delima Lumbantungkup S Muharsini S Rahmah Umniyati, S Rahmah S. Sismindari Sabela, Serli Sagi , Mammed Salomo Hutahaean Salsabilla, Friska Santoso, Ferdinand Prayogo Cahyo Sarwo Edy Wibowo SATRIYAS ILYAS Sebastian Margino Sebastian Margino Sembiring , Langkah Sembiring, Samariana Sembiring, Samariana Br Setiawan , Arum Setiyono Setiyono Setiyono Setiyono Setyawan Budiharta Sidna Artanto Sidna Artanto Sidna Artanto, Sidna Simamora, Angelina Setia Simaremare, Ermas Simarmata, Claudia Grace Siregar, Risbue Sismindari . Siti Sunarintyas Sitti, Ummiyati Rahmah Situmorang, Duma Yanti Soemitro Djojowidagdo Soesanto Mangkoewidjojo Sri Darmawati Sri Darmawati Sri Darmawati Sri Lestari Subronto Prodjoharjono Sugeng, Mardihusodo Juwono Sugiharto Sulastri, Yati Surya Amanu Surya Amanu Surya Amanu Surya Amanu Susi Iravati Susi Iravati Susi Maulida, Susi Syaiful Anwar Syari’I Damanik, Muhammad Ridha Syukri Hidayat Titik Purwati Widowati Titik Purwati Widowati, Titik Purwati Tiyas Tono Taufiq Tondang Raja Pangihutan Purba Tri Ratnaningsih Tri Untari Tri Untari Tri Untari Tri Wibawa Triyanto . Tsutomu Nohno Vivina Marpaung W. Widjijono W. Widodo Wajar, Dony wayan T Artama wayan T Artama Wayan T. Artama Wayan T. Artama Wayan T. Artama Wayan Tunas Artama Wayan Tunas Artama Widagdo Sri Nugroho Widagdo Sri Nugroho Widodo Widodo Widya Hary Cahyati Wisnu Nurcahyo Wulandari, Anna Yahya, Adibah Yatri Drastini Yulita Kristanti Yundari, Yundari Yuni Wijayanti Yusro Nuri Fawzya Yusro Nuri Fawzya Zahwa, Afitzka Al Zilda, Dewi Zeswita