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Journal : Tourism

PENGARUH PROGRAM DIRECT MARKETING TERHADAP KEPUTUSAN MENGGUNAKAN MEETING PACKAGE GRAND HOTEL LEMBANG (Survei pada Tamu Bisnis di Grand Hotel Lembang) Hendria, Repiyanti; Ahman, Eeng; Novalita, Dewi Pancawati
THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 1 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v4i1.1979

Abstract

Service industry is a collection of various company that centralise their service effort to their consumer. Sort efforts that included to this categoryare hotel, resort, restaurant, coffee shop, bar, pub and other. Tourism developing become an industry then the tourism service marketing, include the hotel industry, will be more important. At the moment, world tourism’s trend is directed to Meeting, Incentive, Conference and Exhibition (MICE) industry. MICE is a kind of business that give high contribution on economies especially for hotel industry. Grand Hotel Lembang, as one of the oldest and the biggest hotel in Lembang, also participate to complete tourist’s need especially for them as business guest to have a meeting activity. Various effort have done to attract tourist’s interest to visit this hotel. One of the efforts is direct marketing program which consist of direct mail, telemarketing, and face to face selling directed to business tourist as analyst unit in this research. Based on the available secondary data, there is the phenomenon of a decrease in the number of Grand Hotel Lembang meeting package of business guest.Verificative descriptive and explanatory method of survey used in this reserch. The sample of this research are 63 people by using stratified random sampling approach in cross-sectional method, while for the data analysis techniques used in this study is simple linier regression. This research used independent variable namely direct marketing (X) and dependent variable namely decision to use meeting package (Y). The result showed that significant influence exist from direct marketing program toward the decision to use Grand Hotel Lembang meeting package with telemarketing as the most influential indicator. Meanwhile the lowest indicator is direct mail. This showed that Grand Hotel Lembang has to increase the direct mail performance especially hotel publicity to be more widely recognized by the business guest. Management performance or promotion program implemented by Grand Hotel Lembang need to be improved so that more and more business guest use Grand Hotel Lembang meeting package for increasing hotel revenue.
PENGARUH PHYSICAL EVIDENCE OBJEK WISATA PEMANDIAN AIR PANAS CIWALINI TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN (Survei pada Wisatawan Nusantara Pemandian Air Panas Ciwalini-Ciwidey Kabupaten Bandung) Ananda, Rizka Putri; Ahman, Eeng; Ridwanudin, Oce
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 1 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i1.1966

Abstract

Kabupaten Bandung is one of regions that has a lot of potential tourism object since it has many alternative destination for tourists to visit.One of the strenght of Bandung tourism are the enormous number of eco tourism objec ts that can be managed as best tourism area.Pemandian Air Panas Ciwalini is one out of 28 ecotourism destination that lays in Kabupaten Bandung.Every year the amount of visitors who visit pemandian Air Panas Ciwalini are fluctuated, which is seems to be decreased in the last two years.Based on the data, a research of effort on increasing the amount of visitor through management of physical evidence inside the site had been conducted.The aims of this research is to gain the result of examination about (1) Physical evidence which consist of facililty exterior, facility interior and other tangibles in the tourism object Pemandian Air Panas Ciwalini. (2) Visiting decisions which consist of choosing the tourism product, choosing the brand, choosing the travel agent, amount of visiting, and decision of visiting time of the tourist to Pemandian Air Panas Ciwalini. (3) The effect of physical evidence to the decision of the tourist on visiting Pemandian Air Panas Ciwalini.The object of this research is to acknowlegde the physical evidence which consist of facility exterior, facility interior and other tangibles on the the local tourist’s decisions to visit Pemandian Air Panas Ciwalini.The kind of research is descriptive and verivicative which use explanatory survey method.Population in this research was the domestic tourist from accros the country in Pemandian Air Panas Ciwalini.100 people had been taken to be the samples of the research which is using simple random sampling.Data analysis technique that is used in this research is Path Analysis MethodThe result on hipothesis examination showed that the physical evidence which consist sub variable such; exterior facilities,interior facilities and other tangibles, gives effects on visiting decisions to Pemandian Air Panas Ciwalini Interior facilities deliver the highest effects on taking the visit decision, whereas eksterior facilities give the lowest effects.
PENGARUH ASSURANCE TERHADAP LOYALITAS PELANGGAN CORPORATE TIKET MASKAPAI PENERBANGAN DOMESTIK PT. INTERLINK TOURS & TRAVEL BANDUNG (Survey Kepada Pelanggan Corporate Tiket Maskapai Penerbangan Domestik PT. Interlink Tours and Travel Bandung) Aryanti, Desy; Ahman, Eeng
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 1 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i1.1935

Abstract

Travel and tourism in the world is a milestone for the global economy industry today. Tourism is currently standing strong in almost all countries as an industry in their respective countries, including Indonesia. One of the important tourism industry in the implementation of tourism is travel services as tourist facilities required to meet travel. One of the travel services required by tourists is a travel agency. Many travel agents established in the provinces where people often travel potentially that West Java especially in Bandung. In 2011 the number of places of business travels are in Bandung as many as 218. One of the largest travel agency in Bandung is PT. Interlink Tours and Travel. In terms of sales, PT. Interlink Tours and Travel rely more on domestic airline tickets customers in large numbers and repeatedly. In 2011 customers of PT. Interlink Tours and Travel have decreased loyalty. One way PT. Interlink Tours and Travel do to enhance customer loyalty to an airline ticket sales in accordance with the target is to provide quality service to customers with a focus on communication, credibility, security, competence and courtesy. In marketing this is called assurance. Assurance theory used is the theory of the Parasuraman in Ririn Tri Ratnasari (2011:109) and the theory of customer loyalty using the theory Baloglu (2002). The population in this study is the corporate customers of domestic airline tickets in PT. Interlink Tours and Travel Bandung. Sampling technique used is saturated sampling and data analysis technique used is multiple regression. Overview of research on assurance and customer loyalty is in a good position. The results showed simultaneous assurance effect on customer loyalty. However, partially only competence sub variables that influents the loyalty, while the other four sub variables, namely communication, credibility, security and courtesy are no effect on customer loyalty.
Co-Authors A Sobandi A. Sobandi, A. Sobandi Abyannash, Mohammed Ade Sobandi, Ade Adilah Oktafianti, Adilah Adriana, Retasya Adriani, Deni Agung Pribadi, Farkhan Agus Rahayu Agus Sudono, Agus Agus Triansyah, Fadli Ahmad Firdaus Ahmad Zaelani Adnan Aieny, Fauzia Aldila Krisnaresanti Aldila Krisnaresanti, Aldila Almujab, Saiful Amary Kumang, Chit’Jna Amilusholihah, Amilusholihah Amir Machmud, Amir Andianie, Indria Andrey Satwika Yogaswara Anggraini, Afriska Yuni Anggreini, Citra Anita Wiani Asep Budiman Asep Budiman Asha Insan Pratama Askolani Askolani, Askolani Astiwardhani, Winny Bambang Widjajanta, Bambang Baskara, Agus Bawadi, Titik Handayani Bayu Indra Setia Bonny Buntoro Budi Santoso Budi Santoso Budi Santoso Burhanudin, Moch Aziz Chandra, Dicky Chatarina Umbul Wahyuni Citra Anggreini Citra Anggreini D. Disman Dadang Dahlan Dahlan, Dadang - Deddy Mulyana Deddy Mulyana Dedi Supendra Dedy Kurnaendar Dematria Pringgabayu Deni Adriani Desmintari Desy Aryanti, Desy Dewi Pancawati Novalita, Dewi Pancawati Diah Apriliani Dianwicaksih Arieftiara Disman Disman , Disman Disman Disman Disman Disman Disman M.S Disman, Disman Dita Maharani Suwardi Dwi Budi Santoso Edi Suryadi Edi Suryadi, Edi Endang Supardi Endang Supardi, Endang Endang Supriatna Ensar, Imey Indayanti Fadli agus triansyah Fahmi Jahidah Islamy Fajar, Harini Fathurahman, Fikri Muhammad Febrian, Feby Firdaus, Mutiah Mutiara Firmansyah, Deri Fitriatu Lam'ah Gea Puspita Gita Bonita Ramadanti Granit Agustina Hakim, Moch. Lukmanul Hari Mulyadi Hari Mulyadi, Hari Hasiany, Dearni Dewi Hendrayati, Heni Heny Hendrayati Heriman, Heriman Hilmiatussad, Kinanti Geminastiti Hilmiatussadiah, Kinanti Geminastiti Ikaputera Waspada Ikaputera Waspada Ikaputera Waspada Ikaputera Waspada, Ikaputera Imania, Inten Noor Indriyani Handyastuti Ismeirita Ismeirita Ismeirita, Ismeirita Iswanti Iswanti Janah Sojanah, Janah Kinanti Geminastiti Hilmiatussadiah Kodri Kodri Kurjono, Kurjono Kurniawan, Fakhry Hafiyyan Kusnendi Kusnendi Kusnendi Kusnendi Kusnendi, Kusnendi Levana Ghiffarini Kurniawan Lili Adi Wibowo Liubana, Alfred Machmuda, Amir Maesaroh, Syti Sarah Maghfur, M. Maha Putra Maizon, Hepi Majid, Mohamad Zuber Abd MARIA BINTANG Mas Haryono, Mas Maula, Afief Maula Novendra Maulana, Mahbub Afini Maulidina, Alma Syifa Mirza Irwanda Mugi Puspita Muhamad Agustiono Munir Nur Komarudin Nanang Fattah Nanda Akhmad Romadhon, Dwi Nani Sutarni Nasser Navik Istikomah Neng Sri Nuraeni Neti Budiwati Neti Hernawati Nofriansyah Nofriansyah Nofriansyah, Nofriansyah Novianti, Silvia Novinda Damarasri, Bella Nugraha Nugraha Nur, Lutfi Nura, Alfi Nurhasan, Rohimat Nurhasanah Nurhasanah Nurhasanah Nurhasanah Nurhayati, Sri Endah Nurhoiriyah Nurhoiriyah Nurlatifah Nurlatifah Nuryanti, B Lena Oce Ridwanudin Oktaviani, Winda Pangestu, Erry Panggabean, Romli Jumpai Permana, Tatiek Ekawati Permanar, Tatiek Ekawati Pinayani, Ani Poy Saefullah Zevender Prasetio, Bayu Pratiwi, Nova Putri Yunita Aprillianita Rafita Sari, Rafita Rahayu Sri Purnami Rahayu, Dina Rahayu, Dina Rahma Wahdiniwaty rahmadiah, rifa Ramadhani, Indi Ramadhani, Sarah Sucia Rasto Rasto Repiyanti Hendria, Repiyanti Resti Ramadhaniyati Reyta, Fitriani Rian Andriani Rian Andriani, Rian Risya Ladiva Bridha Rizka Putri Ananda, Rizka Putri Rofi Rofaida Rohmana, Yana Rony Idris Bagaskara Sambas Ali Muhidin Sambas Ali Muhidin, Sambas Ali Samsi Samsi Samsi Samsi Setiawan, Rahyuniati Shintia Permata Sobandi, Sobandi Sojannah, Jannah Sora Baltasar Sri Marhanah, Sri SRI RAHAYU Suherman, Usep Sukendar, Fitriaza Hamidah Susanti Kurniawati, Susanti Suwatno Suwatno Suwatno Suwatno Syamsiah, Sela Nur Syamsu Yusuf Syamsu Yusuf, Syamsu Syamsul Hadi Senen, Syamsul Hadi Syarifuddin Syarifuddin Tatiek Ekawati Permana Taufiq Rahmat Tjujtju Yuniarsih Tjutju Yuniarsih, Tjutju Tonggo Marbun Toto Susanto, Toto Usep Deden Suherman Usep Deden Suherman Wiani, Anita Wijiharjono, Nuryadi Wijoyo, Satrio Willma Fauzzia Windi, Wina Nur Wira Suciono Wiyono, Darul Woro Priatini Yana Setiawan Yogaswara, Andrey Satwika Yoni Hermawan YUDI NUR SUPRIADI Yuliandi, Cindy Dwi Yulianti, Sinta Yuliati - Yuniar Lestari Yuniarsih, Tjujtju YUSUF, RAMAYANI Yusupov Komaliddin Bakhtiyor Ugli Zaelani Adnan, Ahmad