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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Nalar Pendidikan Jurnal Pariwisata Pesona JURNAL ADMINISTRASI BISNIS JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal DeReMa (Development Research of Management) Jurnal Manajemen International Multidiciplinary Conference on Social Sciences (IMCoSS) Jurnal Manajemen Kesehatan Indonesia International Journal of Artificial Intelligence Research Computatio : Journal of Computer Science and Information Systems Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Belitung Nursing Journal Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) Management and Economics Journal (MEC-J) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Indonesian Journal of Obstetrics and Gynecology (Majalah Obstetri dan Ginekologi Indonesia) Jurnal Sinergitas PkM & CSR J-MAS (Jurnal Manajemen dan Sains) At-Tadbir : jurnal ilmiah manajemen Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Jurnal Entrepreneur dan Entrepreneurship Veritas : Jurnal Teologi dan Pelayanan JOURNAL OF BUSINESS STUDIES Jurnal Muara Ilmu Ekonomi dan Bisnis JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Dinasti International Journal of Management Science International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) PREPOTIF : Jurnal Kesehatan Masyarakat Journal of Research in Business, Economics, and Education Management Studies and Entrepreneurship Journal (MSEJ) JURNAL PENELITIAN PERAWAT PROFESIONAL Jurnal Manajemen Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURNAL HOSPITALITI DAN PARIWISATA Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Journal La Sociale AICS Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi ProBisnis : Jurnal Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesian Marketing Journal BISMA (Bisnis dan Manajemen) Jurnal Sehat Indonesia (JUSINDO) Business and Entrepreneurial Review Media Bina Ilmiah Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Administrasi Bisnis IIJSE Proceeding of International Conference on Entrepreneurship (IConEnt) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Holistik Jurnal Kesehatan KOPEMAS Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Edumaspul: Jurnal Pendidikan
Innocentius Bernarto, Innocentius
Business School, Fakultas Ekonomi Dan Bisnis, Universitas Pelita Harapan, Tangerang
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The Role of Brand Trust and Brand Image on Brand Loyalty on Apple iPhone Smartphone Users in DKI Jakarta Liowina Adlin Hokky; Innocentius Bernarto
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.639 KB) | DOI: 10.35335/enrichment.v12i1.250

Abstract

The purpose of this study was to analyze: 1) The positive effect of brand image on brand loyalty, 2) The positive effect of brand trust on brand loyalty, 3) The positive effect of brand image on brand trust, 4) The effect of brand trust in mediating brand image on brand loyalty. Data collection was carried out using questionnaire which was distributed online via Google Form. The target population of this study is Apple iPhone smartphone users in DKI Jakarta, at least 18 years of age, and had purchased the product twice. The number of samples was determined to be 200 samples. The sampling technique used was purposive sampling. Data analysis was performed using Partial Least Square-Structural Equation Modeling (PLS-SEM) approach using Smart PLS software. The result showed that brand image had a positive effect on brand loyalty. In addition, brand trust also had a positive effect on brand loyalty. Furthermore, brand image had a positive effect on brand trust. Lastly, brand trust mediates the effect of brand image on brand loyalty.
Analysis of The Level of Satisfaction of Outpatients tt Smart Medica Clinic with an Importance Performance Analysis Approach Yosha Santoso Putra; Innocentius Bernarto
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.465 KB) | DOI: 10.35335/enrichment.v12i2.558

Abstract

This study aims to find out how far the satisfaction level of outpatients at Smart Medica Clinic in the dimensions of Tangibility, Reliability, Responsiveness, Assurance and Empathy. This research is a descriptive study. The study was conducted at Smart Medica Clinic, Sekayu, Musi Banyuasin, South Sumatra, Indonesia, on 162 outpatients as a target population. The data collection technique is carried out by distributing questionnaires using accidental sampling. The data obtained were then analyzed using the Importance Performance Analysis (IPA) method with the help of the SPSS for Windows application program ver. 27. The results of this study show that outpatients of Smart Medica Clinic are not satisfied with outpatient services in the dimensions of Tangibility, Reliability, Responsiveness, Assurance and Empathy.
The influence of trust, satisfaction, value, and brand image on loyalty Gandadinata Thamrin; Innocentius Bernarto; Yukichika Kawata
BISMA (Bisnis dan Manajemen) Vol. 12 No. 2 (2020)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (55.812 KB) | DOI: 10.26740/bisma.v12n2.p168-185

Abstract

This study aims to investigate the influence of trust, satisfaction, values, and brand image on the loyalty of MaxxCoffee. Data collection in this study was conducted using a questionnaire given to students of Universitas Pelita Harapan as respondents. The research design uses convenience sampling with a total sample of 249 samples. The data collection method is utilizing questionnaires and the data is analyzed by the Partial Least Square of Structural Equation Modeling (PLS-SEM). The findings of this study are trust, satisfaction, and value have a positive effect on loyalty. Conversely, the brand image has no positive effect on Maxx Coffee customers loyalty. The contribution of this study is providing input to the management of Maxx Coffee to concern and maintain their trust, satisfaction, value, and brand image of Maxx Coffee to maintain the customers loyalty.
The Effect Of Motivation And Leadership Styles Of Lecturer Professions On Organizational Commitment Ian Nurpatria Suryawan; Ronnie Resdianto Masman; Innocentius Bernarto
Jurnal Manajemen Vol. 22 No. 2 (2018): June 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v22i2.360

Abstract

This research is intended to test influence Motivation and Leadership Style against Organizational Commitment work lecturer at Universities in Jakarta. The Universities is a private university located in Jakarta, Indonesia. The sample used purposive sampling technique, who works as a lecturer at the Universities. Instrument analysis of data used is multiple regression analysis by the aid Partial Least Square (PLS) program. Based on the results of the study found that there is a positive relationship. The result is Motivation and Leadership Style against Job Satisfaction, Motivation and Leadership Style against Job Performance, Motivation and Leadership Style against Organizational Commitment.
The Influence Of Brand Awareness, Brand Image, And Brand Trust On Brand Loyalty Innocentius Bernarto; Margaretha Pink Berlianto; Yohana F. Cahya Palupi Meilani; Ronnie Resdianto Masman; Ian Nurpatria Suryawan
Jurnal Manajemen Vol. 24 No. 3 (2020): October 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i3.676

Abstract

The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness. This competition has resulted in them competing to increase competitiveness by using logos, symbols, unique names –or what is usually called a brand to become a differentiator among the competitors. This study was done in a quantitative manner. The data was collected by using a questionnaire distributed using a survey method. Using a snowball sampling, a total of 436 samples were used and analyzed statistically using the partial least square –structural equation modeling (PLS-SEM) approach using SmartPls 3.0 program. The results show that brand awareness and brand trust had a positive effect on brand loyalty. However, the brand image did not have apositive effect on brand loyalty. This study is expected to provide input to the coffee shop management on how to increase their brand loyalty which can be done by increasing their brand awareness, brand image, and brand trust.
The Effect Of Perceived Risk, Brand Image And Perceived Price Fairness On Customer Satisfaction Innocentius Bernarto; Agus Purwanto; Ronnie Resdianto Masman
Jurnal Manajemen Vol. 26 No. 1 (2022): February 2022
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v26i1.836

Abstract

This study aims to analyze the effect of perceived risk, brand image and perceived price fairness on customer satisfaction at Japanese restaurants in Jakarta, Indonesia. The target population of this research was all Japanese restaurant customers in Jakarta and its surroundings during the period of October 2021. There was a total of 208 respondents participated in this study. The sampling technique used was snowball sampling. The data was collected using a questionnaire distributed online through Google Form. The data were analyzed using the partial least square-structural equation modelling (PLS-SEM) approach in WarpPls 7.0 program. The results show that the perceived risk has no negative effect on customer satisfaction. The brand image also has a positive effect on customer satisfaction. The perceived price fairness has a positive effect on customer satisfaction. The more affordable the price of Japanese restaurant food products, the higher the customer satisfaction.
Pengaruh Content Marketing Instagram, Social Media Marketing Instagram, Price, Dan Restaurant Atmosphere Terhadap Repurchase Intention Pada Restaurant Dan Bar Gregorius Edwin Yonathan; Innocentius Bernarto
At-Tadbir : jurnal ilmiah manajemen Vol 6, No 2 (2022): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (515.859 KB) | DOI: 10.31602/atd.v6i2.6377

Abstract

This research is motivated by whether or not there is a relationship between the variables of Instagram content marketing, Instagram social media marketing, price, and restaurant atmosphere on repurchase intention. This study aims to analyze the effect of the variables of Instagram content marketing, social media marketing Instagram, price, and restaurant atmosphere on repurchase intention in restaurants and bars. The research method used is a causal research method. This research method is used to test whether a variable causes changes in other variables or not. This research was conducted on 384 consumers at restaurants and bars in South Jakarta. Respondents were selected from the sample of interest and data were collected using a Likert Scale questionnaire which was distributed online and offline. PLSSEM was used to analyze the data. The results show that Instagram content marketing, Instagram social media marketing, price, and restaurant atmosphere affect repurchase intention at Restaurants and Bars in South Jakarta positively and significantly, so there are no variables that have no effect. Further research can be carried out with qualitative analysis using the interview method to find out more about the reasons for consumers to repurchase.
The Effect of Communication, Work Environment, and Conflict Management on Performance Erika Ambarita; Trifiana Tiodora; Innocentius Bernarto
Enrichment : Journal of Management Vol. 11 No. 1, Novembe (2020): Management
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (849.909 KB)

Abstract

This study aims to determine the effect of communication, work environment, and conflict management on the performance of English teachers in public and private high schools in West Jakarta I. The data used in this study are primary data by distributing questionnaires to 40 respondents using census techniques. The analysis model used is multiple linear regression using the SPSS 24.0 analysis tool. The results showed that communication had a positive and significant effect on the performance of English teachers in public and private high schools in West Jakarta I. The work environment had a positive but insignificant effect on the performance of English teachers in public and private high schools in West Jakarta I. Conflict management had a positive and significant effect on performance. English teachers at public and private high schools in West Jakarta I. Communication, work environment, and conflict management have a positive and significant effect on the performance of English teachers in public and private high schools in West Jakarta I.
Rumah.com: The Impact of Convenience, Brand Image, and Trust Towards Purchase Intention Della Notonagoro; Innocentius Bernarto
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (762.08 KB)

Abstract

The purpose of this study is to explore the factors of Convenience, Brand Image and Trustt towards customer’s online purchase intention through Rumah.com’s website. A sample of 195 individuals residing within the Jabodetabek region of Indonesia participated in this empirical study. This study utilized questionnaires as the main data gathering instrument and a non-probability convenience sampling. A multivariate analysis method of Partiall Least Square-Structural Equation Modeling (PLS-SEM) was used to validate the measurement model as well as to test the relationships in the structural model. Results revealed that Trust and Brand Image have more influence in online Purchase Intention, whereas Convenience was not proven to be significantly influential. The outcome in this study suggests that when it comes to luxury purchases as with the case of property buying, customers are more concerned with the perception of Trust and Brand Image of the company, therefore monitoring a positive brand image and maintaining the trust of customers by consistently meeting expectations is a prerequisite to achieving a higher Purchase Intention among customers.
Price, Service Quality and Trust on Tokopedia Towards Customer Satisfaction Jeremy Iron Wiratama; Muhammad Agung Hidayatullah; Innocentius Bernarto; Lamhot Henry Pasaribu
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.544 KB)

Abstract

This study aims to analyse 1) Does price have a positive effect on Tokopedia customer satisfaction?, 2) Does service quality have a positive effect on Tokopedia customer satisfaction?, 3) Does trust have a positive effect on Tokopedia customer satisfaction? In searching the data, questionnaires were used and distributed to Tokopedia e-commerce users, where respondents were domiciled in Greater Jakarta, especially in Jakarta and Tangerang. The sampling method of this research is purposive sampling, which the number of samples is 164 people. In this study, the data analysis method used was PLS-SEM. This study shows that service quality and trust have a positive effect on customer satisfaction, while price does not have a positive effect on customer satisfaction. The results of this study can be a contribution to the Tokopedia company to maximize customer satisfaction from Tokopedia and also to develop strategies to increase Tokopedia customer satisfaction.
Co-Authors . Wylen Abelina Dini Fitria Adeline, Florencia Adityatama, Erick Kristianto Adventa Intan Pramesthi Agus Purwanto AGUS PURWANTO Agus Purwanto Agus Purwanto Akuba, Stefy Falentino Albert Surya Wanasida Ali Djamhuri Alya Nadira Andi Sulistiyadi Andini, Tania Meilinda Rizky Andrea Nadifa Angel Mardenia Giovanni Angelina, Sylvia Anggi Pertiwi Br Tarigan Anggraeni, Agita Tria Anis Annisa Itsnaini Ansori, Oxy Asfuridah Anton Wachidin Widjaja Antonio, Ferdi Ariana, I Made Agus Aristo, Benny Asbari, Masduki Assyifa Nur Amanda Putri Atmaja, Ivan Surya Bambang, Robertus Maria Barnavio, Allisa Laurina Berlianto, Margaretha Pink Bobby Agustinus Parengkuan Boy Eduard Richard Wajong Br Tarigan, Anggi Pertiwi Candra, David Carla Clarissa Chin, Vicky Christiana, Ria Renny Christine L. Sommers Claudia, Maria Cynthia Fransiska Dadang Irawan Daniel Ong Kim Kui Danty Adistya Artamevia Puteri Adji Darrell Fernando David Candra Della Notonagoro Diajeng Herika Hermanu Dian Purnamasari Djakasaputra, Arifin Donna Imelda Edmont Hododjojo Edmont Hododjojo, Edmont Ellen Ellen Ellyamurti, Devanti Octavia Emmanuelle Jocelyn Handoyo Erika Ambarita Errica Herjany Erwin Santosa Evander, Erick Evo S Hariandja Evy Yanthy Ezra Aileen Faiza Husnayeni Nahar Fania Mutiara Savitri Faridah Jane Quinta Febby Meilisa Fenia Tandy Firdaus Putra Firdaus Razie Sugondo Frankly Oktavian Palendeng Fransiska, Cynthia Freddy Ong Gandadinata Thamrin Gilang Affanda Sovianto Putra Giovanni, Angel Mardenia Go Brian R. Gosal Goeltom, Vasco Adato H. Gosal, Go Brian R. Grace Solely Houghty Graciella Jeanne Aretha Kurniawati Gregorius Edwin Yonathan Gregorius Edwin Yonathan Griselda Ananda Gusti Ayu Kade Devina Muryantisa Hamdoyo, Audrey Hamzah, Adilla Nur Hananto, Felicia Hananto, Pandu Tri Hasbullah, Yudistira Hendelyyn, Alvin Hendra Achmadi, Hendra Hendyansyah Putra Hermanu, Diajeng Herika Hermas Kornelius Hermawati, Oki Hermawati, Vina Hong Fu Sheng Hubner, Ira B. Hutabarat, Zoel hutagalung, leo Hutapea, Ruth N. Hyun, Choi Chi I Made Agus Ariana Ian N. Suryawan, Ronnie R. Masman, Ian Nurpatria Suryawan Ian Nurpatria Suryawan Imelda, Donna Intania Winalda Irianti, Antania Hanjani Irianti, Rahel Iskandar, Ivana Ivonne Kristi Jahja, Felicia Jane Maria Fransiska Tahulending Jang, Johan Jeremy Iron Wiratama Johan Jang Jonathan, Andrew Jong, Martinus Thjia Tjen Juanna Judith Huliselan Juliana Juliana, Juliana Junita Junita Junita Junita Khairana, Fadhila Rachma Kristiano Kristiano Kristiano, Kristiano Kurniawaty, Deasy Erika Kusumadi, Lourdes Joanna Kusumaningsih, Sekundina Williana Laksmi M Wijayanti Lamhot Henry Pasaribu Lamhot Henry Pasaribu Lauditta, Adelia Usi Legawa, Kayla Putri Leo Hutagalung Levi Jose Antonio Horacio Da Costa Serrano Limanto, Sherly Liowina Adlin Hokky Liowina Adlin Hokky Lisdiono, Purwatiningsih M.M, Patricia Maisie Adeline Tanaya Manurung, Rahel Novianti Margaretha P. Berlianto Maria, Hesti Mario Asido Sipayung Marlyn Suciningtias Martinus Hanandito Nugroho Pratomo Linggo Masduki Asbari Masduki Asbari Maulida, Sausan Megan Caroline Santoso Sie Meilani, Yohana F Cahaya Palupi Meilani, Yohana F. C. Palupi Meilina Meilina Meilina, Meilina Meilisa, Febby Meranga, Isana S.C Merry Merry Mohamad Ramdan Moses Lorensius Parlinggoman Hutabarat Muhammad Agung Hidayatullah Mumtaza, Dara Daula Nafatilana, Dinda Nagan, Natalia Natalia Sukarnadi Natalia, Velliana Nicholas Wilson Nur Ghaliyah Sandra Putri Nur lelasari Nurindah, Nonalisa Oktisari, Puni Orlando Gaberamos Ory Laras Fitkarani Palendeng, Frankly Oktavian Paramitha Utami Patria, Danet Phinari, Handelia Poltak Sinaga, Poltak Pramesthi, Adventa Intan Prameswari, Mirza Pramono, Rudy Prasetianto, Aditia Pratama, Albert Diaz Purba, John Tampil Purnomo, Indra Puspita Faustina Puteri, Divya Meidina Putra, Firdaus Putra, Gilang Affanda Sovianto Putri Vika Noerindah Putri, Cindy Caludia Pandoyo Putri, Indah Wira Putu Ratih Wijayanthi Quinta, Faridah Jane Radnan, Yokie Rahel Irianti Raissa Liem Ramdan, Mohamad Ramli, Wynona Rappoport, Alexander Rara Wilis Setiawati Renata, Apta Respati Wuryo Putro Revel Gabriel Revel Sangkay, Revel Richo Ryanto Raharjo Rifa, Alissa Rijanto Purbojo Rinto Rain Barry Rista Nurfajrianti Riyanti Riyanti Rocky Nagoya Ronnie Resdianto Masman Ronnie Resdianto Masman Ronnie Resdianto Masman Ronnie Resdianto Masman Rosdiana Sijabat S. Angkasa, Chensie Safitri, Ahda Salendra, Tania Sandra Maleachi Santoso, Anita Sevira Santoso, Priyono Budi Saputra, Riski Novian Indra Sarah Mareta Devira Satria, Briesha Aurevella Putri Seftian Surya, Welong Sekundina Williana Kusumaningsih Setia, Astutik Shafa, Adillah Najla Sidarta, Rio Nagata Putra Sihite, Otto Berman Sinaga, Avelin Triani Veronica Sipayung, Mario Asido Stefany Lutan Stephanie Olivia Stevani Suciningtias, Marlyn Sudibjo, Niko Suharto, Bernadus Freddy Sulistiyadi, Andi Sulistyanto, Hari Sunaryo Oentara Sutanto, Sandy Suwarno Suwarno Syifa Naira Yudianto Tanaya, Maisie Adeline Tandy, Fenia Tania Salendra Tania, Abigail Tansya Purnaningrum Taufik Supriyana Trisaputra Teresa Avilla Kasigit Tewu, M.L. Denny Themmy Noval Tjoa, Catrin Tresia Anggraini Trifiana Tiodora Uno, Sandiaga Salahuddin Valerie Aurora Gunawan Varera, Oriza Velliana Natalia Vena Angelica Venny, Venny Vicko Pratama Victreza, Dellaura Mercia Vidya Paramita Viera Dzakiyyah Muthohharoh Virsa Sari Widuri Wahyu Wulandari Wajong, Boy Eduard Richard Waya, Natasha Welong Seftian Surya Widiartanto, Sendy Aria Widuri, Virsa Sari Wijayanthi, Putu Ratih Wijayanti, Laksmi Mayesti Williana kusumaningsih Winanti Winanti WINANTI, WINANTI Wismantari, Trusti Wuisan, Dewi Wylen, . Yanner, Yanner yanthy, Evy Yaputri, Prisca Yash Raja Morangkey Yohana Cahya Palupi Yohana F. Cahya Palupi Meilani Yonathan Delvonvio Kent Yosha Santoso Putra Yuda Kusuma, Afif Yukichika Kawata Yulan Yulan Yuliana Yuliana Yulin, Martha Yustisia Kristiana Zhohara, Verena Tsania Zulkarnain, Prizka