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PENGARUH MEDIA SOSIAL INSTAGRAM DAN CELEBRITY ENDORSER NAGITA SLAVINA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLOW DI KALANGAN FLIGHT ATTENDANT LION AIR GROUP Gregorius Edwin Yonathan; Anis Annisa Itsnaini; Innocentius Bernarto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The results and objectives of this research is to find out the influence of social media instagram and celebrity endorser on the customer’s decision to purchase MS Glow products among Lion Air Group Flight Attendants.Type of research used is quantitative through associative approach: Sampling technique that is nonprobability sampling by using 100 respondents, namely Flight Attendant Lion Air Group. Data collection techniques use questionnaires on Google Form with a likert scale of 1-5 with a total of 30 statement items. After the data is collected then perform data analysis techniques using multiple linear regression through the help of SPSS software version 26.0. The outcome of this study showed that the social media variable Instagram (X1) has a positive and significant influence on purchasing decisions. Celebrity Endorser (X2) has a positive and significant influence on the Purchase Decision and social media Instagram and Celebrity Endorser has advantages on purchase decisions Skincare Products MS Glow among Flight Attendant Lion Air Group.BAHASA INDONESIA ABSTRACTHasil dan tujuan penelitian ini untuk mengetahui pengaruh para celebrity endorser di media sosial instagram terhadap keputusan customer membeli produk MS Glow di kalangan Flight Attendant Lion Air Group. Jenis penelitian yang digunakan adalah kuantitatif melalui ipendekatan asosiatif: Teknik pengambilan sampel yakni non-probability sampling dengan menggunakan 100 responden yaitu Flight Attendant Lion Air Group. Teknik pengumpulan data memakai kuesioner di Google Form dengan skala likert 1-5 dengan 30 item pernyataan. Setelah data terkumpul, kemudian melakukan teknik analisis data memakai regresi linier berganda melalui bantuan software SPSS versi 26.0. Hasil dari penelitian ini menunjukkan variabel Media Sosial Instagram (X1) memberi pengaruh positif dan signifikan terhadap Keputusan customer untuk membeli produk kecantikan MS Glow. Celebrity Endorser (X2) juga mempunyai pengaruh positif dan signifikan terhadap Keputusan pembelian dan hubungan antara Media Sosial Instagram dan Celebrity Endorser dengan keterikatan saling menguntungkan terhadap Keputusan Pembelian Produk Skincare MS Glow di kalangan Flight Attendant Lion Air Group. 
FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP REPURCHASE INTENTION Revel Gabriel; Innocentius Bernarto
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.388 KB) | DOI: 10.31955/mea.v6i3.2426

Abstract

Peningkatan tren mengkonsumsi makanan ringan menjadi fenomena menarik bagi para pelaku usaha makanan ringan. Namun meskipun demikian, tren tersebut tidak berpengaruh secara signifikan pada pencapaian target penjualan dari PT. Chicago Popcorn, terutama pada saat perusahaan dilanda pandemi. Maka penelitian ini dilakukan untuk mengetahui pengaruh dari kualitas produk, keterjangkauan harga, dan promosi terhadap minat pembelian ulang. Penelitian ini menargetkan populasi yaitu masyarakat Indonesia yang pernah mengkonsumsi produk dari Chicago Popcorn. Penelitian ini berhasil mendapatkan 202 responden yang pernah berbelanja di Chicago Popcorn. Dan dianalisis menggunakan pendekatan partial least square-structural equation modeling di SmartPLS. Hasil yang didapatkan menunjukan bahwa kualitas produk, keterjangkauan harga, dan promosi berpengaruh positif terhadap minat pembelian ulang. Serta variabel promosi memiliki pengaruh tertinggi terhadap minat pembelian ulang.
THE EFFECT OF SATISFACTION AND TRUST ON MEMBER LOYALTY RELOAD byHP Paramitha Utami; Innocentius Bernarto; Zoel Hutabarat
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

This study aims to examine the effect of satisfaction and trust on member loyalty at the Reload byHP fitness center, Jakarta. This research is quantitative research by distributing questionnaires and managed to collect as many as 230 respondents. Respondent data that was collected was then processed using SmartPLS 3.0 software. The test results in this study indicate that satisfaction and trust have a positive and significant effect on Reload byHP member loyalty, both direct and indirect effects. The satisfaction felt by members builds members' trust in other programs and services provided by Reload byHP. Reload byHP can also be more confident about the standard of services and programs provided by Reload byHP for its members. Satisfaction and trust that is formed in members should be maintained by maintaining existing service standards.
PENGARUH IKLIM KESELAMATAN, SISTEM MANAJEMEN KESELAMATAN, DAN PERILAKU KESELAMATAN TERHADAP BUDAYA KESELAMATAN STAF KLINIS DI RS GUNUNG MARIA Frankly Oktavian Palendeng; Innocentius Bernarto
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i3.44511

Abstract

Abstract: This study aims to 1) analyze and examine the effect of safety climate on safety culture, 2) analyze and examine the effect of safety climate on safety behavior, 3) analyze and examine the effect of safety management systems on safety culture, 4) analyze and test the infulence of systems safety management on safety climate, 5) analyze and test the influence of safety management systems on safety behavior, and 6) analyze and test the influence of safety behavior on safety culture. Data were collected through questionnaires which were distributed to respondents who were clinical staff at the Gunung Maria Hospital using a saturated sampling technique. Data analysis using partial least squares – structural equation modeling (PLS-SEM) using the SmartPls program. This study found that safety climate, safety management system, and safety behavior have a positive effect on safety culture. Safety management systems also have a positive influence on safety climate and safety behavior. However, it is different from the safety climate which has no effect on safety behavior.
Pengaruh kepuasan kerja, motivasi kerja, dan stres kerja terhadap komitmen organisasi guru Kristiano Kristiano; Innocentius Bernarto
JURNAL MANAJEMEN Vol 12, No 1 (2020): Januari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v12i1.6084

Abstract

Tujuan penelitian adalah untuk menganalisis dan menguji pengaruh positif kepuasan kerja, motivasi kerja dan pengaruh negatif stress terhadap komitmen organisasi guru di sekolah XYZ. Metode survey dilakukan dalam penelitian ini. Metode pengumpulan data dengan menggunakan instrumen kuesioner yang diberikan kepada seluruh guru sekolah XYZ. Jumlah responden sebesar 42 responden. Analisis statistik menggunakan pendekatan partial least square-structural equation model (PLS-SEM). Hasil penelitian mengungkapkan bahwa kepuasan kerja dan motivasi kerja berpengaruh positif terhadap komitmen organisasi. Selanjutnya, stres kerja berpengaruh negatif terhadap komitmen organisasi.
Factors Influencing Word-of-Mouth Behaviour at Outpatient Department YPK Mandiri Hospital, Jakarta Raissa Liem; Darrell Fernando; Innocentius Bernarto
Indonesian Journal of Obstetrics and Gynecology Volume 11 No. 1 January 2023
Publisher : Indonesian Socety of Obstetrics and Gynecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32771/inajog.v11i1.1671

Abstract

The purpose of this study was to determine the factors that influence the word-of-mouth behavior of patients seeking treatment at YPK Mandiri Hospital, Jakarta. The factors studied were doctor's expertise, doctor's communication, nursing, ancillary, and administration services, hospital reputation, and the physical structure and facilities of the hospital. Data were collected by a questionnaire distributed to patients receiving outpatient treatment. The number of samples obtained is 162 samples. A convenience sampling technique was used in this study. Data analysis was performed using the Partial Least Square-Structural Equation Modelling (PLS-SEM) approach using SmartPLS software. The results showed that doctors’ expertise, doctors’ communication, hospital reputation, and the physical structure and facilities of the hospital are related to word-of-mouth behavior. Nursing, ancillary, and administrative services are not related to word-of-mouth behavior.
Effect of price fairness, service quality, brand imagedand product quality on consumer satisfaction Electric Cars (Ev) in Indonesia Levi Jose Antonio Horacio Da Costa Serrano; Innocentius Bernarto
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1206

Abstract

This study aims to analyze the effect of price fairness, service quality, brand image and product quality on consumer satisfaction of electric cars (EV) in Indonesia. This research was conducted on 200 electric car (EV) consumers in Indonesia. The sample of respondents was selected according to the criteria and data collection questionnaire with a Likert Scale distributed online. In this study, the PLSSEM method was used to analyze the data. The results of the study are that service quality and product quality affect consumer satisfaction of electric car (EV) consumers in Indonesia positively and significantly, while the variables that have no effect are price fairness and brand image.
The Influence of Price Fairness, Promotion, and Perceived Ease of Use on the Repurchase Intention Assyifa Nur Amanda Putri; Innocentius Bernarto
MEC-J (Management and Economics Journal) Vol 7, No 1 (2023)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v7i1.19585

Abstract

This research aims to analyze the positive influence of price fairness, promotion, and perceived ease of use on repurchase intention. The survey method was used to analyze the results. Data collection technique was carried out through a questionnaire instrument. Purposive sampling was applied in this study. The sample size was determined to be 400 samples. Questionnaires were distributed to the buyers who had made purchases at Lazada at least twice. Data analysis technique employed the Partial least Square-Structural Equation Modeling (PLS-SEM) approach of the SmartPLS program. The research results reveal that price fairness, promotion, and perceived ease of use have positive effects on the repurchase intention.
The Impact Of Customer Satisfaction On Customer Loyalty Of BCA Mobile Banking Nur lelasari; Innocentius Bernarto
Jurnal Manajemen Vol. 27 No. 1 (2023): February 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i1.1121

Abstract

In order to meet the demands of customers who seek quick, simple, and affordable services, including banking services, businesses must adapt their methods of operation to the rapid growth of information and communication technology. This study seeks to ascertain what variables may directly affect customer loyalty in the usage of BCA mobile banking in Indonesia for millennials, as well as what factors can directly influence customer satisfaction to develop customer loyalty. Purposive sampling was used in this study's quantitative methodology, with a total sample size of 605, which was then analyzed using PLS-SEM. The results of the study stated that convenience had the greatest influence on increasing customer satisfaction. While the cost factor has no effect on increasing customer satisfaction in the use of BCA mobile banking, and responsive factor only has an effect on increasing satisfaction but does not affect customer loyalty. This provides benefits for developing BCA mobile banking.
Pengaruh Disiplin Kerja, Motivasi Kerja, dan Budaya Organisasi terhadap Kinerja Virsa Sari Widuri; Innocentius Bernarto; Dewi Wuisan
JURNAL ADMINISTRASI BISNIS Vol. 10 No. 2 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v10.i2.55-62

Abstract

The objectives of this study are to find out whether: 1) work discipline has a positive effect on teacher’s performance, 2) work motivation has a positive effect on teacher’s performance, 3) an organizational culture has a positive effect on teachers’ performance, 4) an organizational culture has a positive effect on work discipline, and 5) an organizational culture has a positive effect on work motivation. The research was conducted at the “X” school in Tangerang Selatan using the census method and the Partial Least Square – Structural Equation Modeling (PLS-SEM) tool to analyze the results taken from 42 respondents being censused. The findings concluded that the work discipline, work motivation, and organizational culture have a positive effect on the teachers’ performance, and the organizational culture has a positive effect on work discipline as well as on work motivation of teachers in “X” school.  This research has contributed as an input for “X” school to manage and maintain the school’s culture which can improve the work discipline and work motivation of teachers, then it may lead to improved teacher’s performance in order to achieve the school’s’s aim to provide quality education service.
Co-Authors . Wylen Abelina Dini Fitria Adeline, Florencia Adityatama, Erick Kristianto Adventa Intan Pramesthi Agus Purwanto AGUS PURWANTO Agus Purwanto Agus Purwanto Akuba, Stefy Falentino Albert Surya Wanasida Ali Djamhuri Alya Nadira Andi Sulistiyadi Andini, Tania Meilinda Rizky Andrea Nadifa Angel Mardenia Giovanni Angelina, Sylvia Anggi Pertiwi Br Tarigan Anggraeni, Agita Tria Anis Annisa Itsnaini Ansori, Oxy Asfuridah Anton Wachidin Widjaja Antonio, Ferdi Ariana, I Made Agus Aristo, Benny Asbari, Masduki Assyifa Nur Amanda Putri Atmaja, Ivan Surya Bambang, Robertus Maria Barnavio, Allisa Laurina Berlianto, Margaretha Pink Bobby Agustinus Parengkuan Boy Eduard Richard Wajong Br Tarigan, Anggi Pertiwi Candra, David Carla Clarissa Chin, Vicky Christiana, Ria Renny Christine L. Sommers Claudia, Maria Cynthia Fransiska Dadang Irawan Daniel Ong Kim Kui Danty Adistya Artamevia Puteri Adji Darrell Fernando David Candra Della Notonagoro Diajeng Herika Hermanu Dian Purnamasari Djakasaputra, Arifin Donna Imelda Edmont Hododjojo Edmont Hododjojo, Edmont Ellen Ellen Ellyamurti, Devanti Octavia Emmanuelle Jocelyn Handoyo Erika Ambarita Errica Herjany Erwin Santosa Evander, Erick Evo S Hariandja Evy Yanthy Ezra Aileen Faiza Husnayeni Nahar Fania Mutiara Savitri Faridah Jane Quinta Febby Meilisa Fenia Tandy Firdaus Putra Firdaus Razie Sugondo Frankly Oktavian Palendeng Fransiska, Cynthia Freddy Ong Gandadinata Thamrin Gilang Affanda Sovianto Putra Giovanni, Angel Mardenia Go Brian R. Gosal Goeltom, Vasco Adato H. Gosal, Go Brian R. Grace Solely Houghty Graciella Jeanne Aretha Kurniawati Gregorius Edwin Yonathan Gregorius Edwin Yonathan Griselda Ananda Gusti Ayu Kade Devina Muryantisa Hamdoyo, Audrey Hamzah, Adilla Nur Hananto, Felicia Hananto, Pandu Tri Hasbullah, Yudistira Hendelyyn, Alvin Hendra Achmadi, Hendra Hendyansyah Putra Hermanu, Diajeng Herika Hermas Kornelius Hermawati, Oki Hermawati, Vina Hong Fu Sheng Hubner, Ira B. Hutabarat, Zoel hutagalung, leo Hutapea, Ruth N. Hyun, Choi Chi I Made Agus Ariana Ian N. Suryawan, Ronnie R. Masman, Ian Nurpatria Suryawan Ian Nurpatria Suryawan Imelda, Donna Intania Winalda Irianti, Antania Hanjani Irianti, Rahel Iskandar, Ivana Ivonne Kristi Jahja, Felicia Jane Maria Fransiska Tahulending Jang, Johan Jeremy Iron Wiratama Johan Jang Jonathan, Andrew Jong, Martinus Thjia Tjen Juanna Judith Huliselan Juliana Juliana, Juliana Junita Junita Junita Junita Khairana, Fadhila Rachma Kristiano Kristiano Kristiano, Kristiano Kurniawaty, Deasy Erika Kusumadi, Lourdes Joanna Kusumaningsih, Sekundina Williana Laksmi M Wijayanti Lamhot Henry Pasaribu Lamhot Henry Pasaribu Lauditta, Adelia Usi Legawa, Kayla Putri Leo Hutagalung Levi Jose Antonio Horacio Da Costa Serrano Limanto, Sherly Liowina Adlin Hokky Liowina Adlin Hokky Lisdiono, Purwatiningsih M.M, Patricia Maisie Adeline Tanaya Manurung, Rahel Novianti Margaretha P. Berlianto Maria, Hesti Mario Asido Sipayung Marlyn Suciningtias Martinus Hanandito Nugroho Pratomo Linggo Masduki Asbari Masduki Asbari Maulida, Sausan Megan Caroline Santoso Sie Meilani, Yohana F Cahaya Palupi Meilani, Yohana F. C. Palupi Meilina Meilina Meilina, Meilina Meilisa, Febby Meranga, Isana S.C Merry Merry Mohamad Ramdan Moses Lorensius Parlinggoman Hutabarat Muhammad Agung Hidayatullah Mumtaza, Dara Daula Nafatilana, Dinda Nagan, Natalia Natalia Sukarnadi Natalia, Velliana Nicholas Wilson Nur Ghaliyah Sandra Putri Nur lelasari Nurindah, Nonalisa Oktisari, Puni Orlando Gaberamos Ory Laras Fitkarani Palendeng, Frankly Oktavian Paramitha Utami Patria, Danet Phinari, Handelia Poltak Sinaga, Poltak Pramesthi, Adventa Intan Prameswari, Mirza Pramono, Rudy Prasetianto, Aditia Pratama, Albert Diaz Purba, John Tampil Purnomo, Indra Puspita Faustina Puteri, Divya Meidina Putra, Firdaus Putra, Gilang Affanda Sovianto Putri Vika Noerindah Putri, Cindy Caludia Pandoyo Putri, Indah Wira Putu Ratih Wijayanthi Quinta, Faridah Jane Radnan, Yokie Rahel Irianti Raissa Liem Ramdan, Mohamad Ramli, Wynona Rappoport, Alexander Rara Wilis Setiawati Renata, Apta Respati Wuryo Putro Revel Gabriel Revel Sangkay, Revel Richo Ryanto Raharjo Rifa, Alissa Rijanto Purbojo Rinto Rain Barry Rista Nurfajrianti Riyanti Riyanti Rocky Nagoya Ronnie Resdianto Masman Ronnie Resdianto Masman Ronnie Resdianto Masman Ronnie Resdianto Masman Rosdiana Sijabat S. Angkasa, Chensie Safitri, Ahda Salendra, Tania Sandra Maleachi Santoso, Anita Sevira Santoso, Priyono Budi Saputra, Riski Novian Indra Sarah Mareta Devira Satria, Briesha Aurevella Putri Seftian Surya, Welong Sekundina Williana Kusumaningsih Setia, Astutik Shafa, Adillah Najla Sidarta, Rio Nagata Putra Sihite, Otto Berman Sinaga, Avelin Triani Veronica Sipayung, Mario Asido Stefany Lutan Stephanie Olivia Stevani Suciningtias, Marlyn Sudibjo, Niko Suharto, Bernadus Freddy Sulistiyadi, Andi Sulistyanto, Hari Sunaryo Oentara Sutanto, Sandy Suwarno Suwarno Syifa Naira Yudianto Tanaya, Maisie Adeline Tandy, Fenia Tania Salendra Tania, Abigail Tansya Purnaningrum Taufik Supriyana Trisaputra Teresa Avilla Kasigit Tewu, M.L. Denny Themmy Noval Tjoa, Catrin Tresia Anggraini Trifiana Tiodora Uno, Sandiaga Salahuddin Valerie Aurora Gunawan Varera, Oriza Velliana Natalia Vena Angelica Venny, Venny Vicko Pratama Victreza, Dellaura Mercia Vidya Paramita Viera Dzakiyyah Muthohharoh Virsa Sari Widuri Wahyu Wulandari Wajong, Boy Eduard Richard Waya, Natasha Welong Seftian Surya Widiartanto, Sendy Aria Widuri, Virsa Sari Wijayanthi, Putu Ratih Wijayanti, Laksmi Mayesti Williana kusumaningsih Winanti Winanti WINANTI, WINANTI Wismantari, Trusti Wuisan, Dewi Wylen, . Yanner, Yanner yanthy, Evy Yaputri, Prisca Yash Raja Morangkey Yohana Cahya Palupi Yohana F. Cahya Palupi Meilani Yonathan Delvonvio Kent Yosha Santoso Putra Yuda Kusuma, Afif Yukichika Kawata Yulan Yulan Yuliana Yuliana Yulin, Martha Yustisia Kristiana Zhohara, Verena Tsania Zulkarnain, Prizka