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All Journal Jurnal Bisnis, Manajemen, dan Informatika JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Hasanuddin Economics and Business Review SEIKO : Journal of Management & Business International Journal of Elementary Education Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Informasi dan Teknologi Jurnal Informatika Ekonomi Bisnis Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Jurnal Sistim Informasi dan Teknologi Malcom: Indonesian Journal of Machine Learning and Computer Science Scientium Management Review Economics and Business Journal Jurnal Informatika Ekonomi Bisnis Journal of Contemporary Administration and Management (ADMAN) Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Technology and Society Perspectives (TACIT) Jurnal Bisnis dan Kewirausahaan Southeast Asia Journal of Business, Accounting, and Entrepreneurship Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER) Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi
Mustafa, Fahrina
Faculty Of Economics And Business, Hasanuddin University
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Analisis Pengaruh Store Atmosphere dan Service Quality Terhadap Brand Preference (Studi Kasus Pelanggan Gerai Ritel Kopi di DKI Jakarta) Aisyah Solehati; Fahrina Mustafa; Eka Hendrayani; Kiki Setyawati; Iwan Henri Kusnadi; Yohanes Totok Suyoto; Magdalena; Hendy Tannady
Jurnal Kewarganegaraan Vol 6 No 1 (2022): Juni 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.2607

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan store atmosphere terhadap brand preference Bangi Kopitiam Kelapa Gading. Jenis penelitian ini menggunakan metode kuantitatif yang diolah menggunakan SPSS versi 20. Pengambilan data pada penelitian ini menggunakan metode non-probability sampling dengan penyebaran kuisioner sebagai alat untuk pengambilan data. Penelitian ini menggunakan 135 responden dengan kriteria mengetahui serta mengkonsumsi Bangi Koptiam Kelapa Gading. Hasil dari uji hipotesis menunjukan bahwa variabel kualitas layanan berpengaruh terhadap brand preference dengan nilai signifikan 0,00 < 0,05, variabel store atmosphere berpengaruh terhadap brand preference dengan nilai signifikan 0,00 < 0,05, serta variabel kualitas layanan dan store atmosphere secara bersama-sama berpengaruh terhadap minat beli dengan nilaifhitung > ftabel atau 50,725 >3,06. Kata Kunci: Kualitas Layanan, Store Atmosphere, Brand Preference
Peran Disiplin dan Stress Kerja Terhadap Kinerja Karyawan di Perusahaan Perdagangan Oli dan Pipa Nasional Hendy Tannady; Joseph MJ Renwarin; Arief Nuryana; Mudasetia Mudasetia; Nawiyah Nawiyah; Fahrina Mustafa; Ilham Ilham; Richard Andreas Palilingan
Jurnal Kewarganegaraan Vol 6 No 1 (2022): Juni 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.3712

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh disiplin kerja dan stres kerja terhadap kinerja karyawan pada salah satu perusahaan yang bergerak dalam perdagangan oli dan pipa. Dua variabel independen dengan satu variabel dependen yang akan dibahas menggunakan penelitian kuantitatif, sampel dalam penelitian ini sebanyak 43 orang. Skala pengukuran dalam penelitian ini menggunakan google form. Analisis data menggunakan persamaan regresi linier berganda, uji koefisien determinasi (R2). Hasil penelitian ini menunjukan bahwa disiplin kerja tidak berpengaruh signifikan terhadap kinerja karyawan, stres kerja berpengaruh signifikan terhadap kinerja karyawan.Kata Kunci: Disiplin Kerja, Stres Kerja, Kinerja Karyawan AbstractThis study aims to determine the effect of work discipline and work stress on employee performance at one of lubricant and pipe trading company. Two independent variables with one dependent variable will be discussed using quantitative research, the sample in this study was 43 people. The measurement scale in this study uses google form. Data analysis using multiple linear regression equation, test the coefficient of determination (R2). The results of this study indicate that work discipline has no significant effect on employee performance, work stress has a significant effect on employee performance.Keyword: Work Discipline, Work Stress, Employee Performance
The Influence of Team Connectivity, Trust in Digital Systems, and Goal Clarity on Employee Engagement in the Digital Workplace of a Digital-Based Consulting Company Sri Purwati; Enny Diah Astuti; Yuliani Istiqomah; Fahrina Mustafa; Muhammad Syafri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6425

Abstract

The research investigates how team members build their relationships with each other while their trust in digital systems and their success in reaching their work objectives impact their performance in digital consulting work environments. The research exists because organizations need to implement digital workplaces which require their employees to work at maximum capacity for their businesses to succeed. The study uses a quantitative explanatory approach with data collected through a survey of 150 employees of a digital-based consulting firm using a purposive sampling technique. The researchers conducted multiple linear regression analysis on their data after they completed all necessary work for validation purposes and reliability testing and classical assumption testing. The research found that digital workplace environments create better employee engagement when teams achieve stronger relationships with team members and their digital system trust levels and work performance capacity both improve. The study extends current research on human resource management and organizational behavior by studying digital workplace environments. The research findings deliver strategic benefits to digital-based consulting firm managers who need to create policies that enhance employee engagement while ensuring their organizations maintain sustainable operations.
The Ability of Brand Image and Digital Promotion in Explaining Purchase Intention of Counterfeits Electronic Products Kushariyadi Kushariyadi; Sukma Irdiana; Fahrina Mustafa; Sokid Sokid; Sugiarti Sugiarti
International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i2.775

Abstract

This study examines the effect of digital promotion and brand image on the intention to purchase counterfeit electrical devices. Since counterfeit goods are seeing a spike in the market, there is a fundamental need to build factors that encourage such buyers. A quantitative analytic approach will be used for this study. Data will be collected from 300 participants interested in buying counterfeit electronic products through an online survey. Most customers consider counterfeit goods viable alternatives to branded products, showing that consumers' perception of brands influences their buying habits considerably. Online advertisements also play a vital role, especially on social media, using e-commerce websites with alluring content to attract consumers. In addition, the study discovers that digital marketing and brand image are complementary; this means that people's perceptions about a brand's equity increase the effects of digital marketing campaigns. Digital platforms are generally utilized to advertise counterfeit products because of the status and affordability they display. Despite this, the study highlights the dangers and ethical issues associated with counterfeit products, regarding low quality and safety. These findings have significant regulatory and brand-related implications for the fight against counterfeiting and extend our knowledge of consumer behaviour generally. Therefore, we want to call for tighter regulations on counterfeiting and increase consumer education to reduce counterfeit products and boost ethical purchasing.
The Effects of Knowledge Sharing Capability, Innovation Culture, and Interorganizational Trust on Innovation Ecosystem Performance in Digital MSMEs Cindy Sandra Lumingkewas; Tyahya Whisnu Hendratni; Josef Hernawan Nudu; Fahrina Mustafa; Fatimah Malini Lubis; Judianto Tjahjo Nugroho
Journal of Information System, Technology and Engineering Vol. 4 No. 3 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i3.329

Abstract

This research aims to analyze the effect of Knowledge Sharing Capability, Innovation Culture and Interorganizational Trust on Innovation Ecosystem Performance in digital MSMEs. The survey method by means of a quantitative approach was applied to owners, managers and workers of digital MSMEs. The purposive sample approach was adopted in selecting the respondents based on their skill and knowledge on operational procedures, innovation, use of digital technologies and their interactions with various external partners in the business ecosystem. Data were collected through an online questionnaire by Google Form and analyzed by multiple linear regression. The results indicate a positive and significant influence of Knowledge Sharing Capability, Innovation Culture and Interorganizational Trust on Innovation Ecosystem Performance. The findings indicate the very important role MSMEs have in acquiring, disseminating, integrating and using information to enhance the functioning of the innovation ecosystem. The results also suggest that digital MSMEs need to strengthen the mechanisms of knowledge sharing with customers, suppliers, digital platforms, technology companies, financial institutions, business communities and other partners to improve the quality of collaboration, promote innovation creation and sustainably improve the performance of the innovation ecosystem.
Social Commerce and MSME Development in the Digital Economy Budi Sunarso; Fahrina Mustafa; Lili Fadli Muhamad
Technology and Society Perspectives (TACIT) Vol 4 No 2 (2026): Research Article
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v4i2.377

Abstract

This study analyzes the development of social commerce as an emerging trend in digital marketing and examines its opportunities and challenges for MSME development in the digital economy. A Systematic Literature Review (SLR) was conducted on 30 articles published between 2020 and 2026, selected using PRISMA 2020 and analyzed through the Theory–Context–Characteristics–Methodology (TCCM) framework and thematic synthesis. The findings show that social commerce has evolved from a promotional and transactional channel into a marketing capability that integrates technology, social interaction, content, trust, and customer relationships. For MSMEs, social commerce creates opportunities to expand market reach, strengthen customer engagement, enhance brand development, and improve competitiveness. However, these benefits are constrained by digital capabilities, organizational readiness, security, privacy, platform dynamics, and competition. The study emphasizes that technology adoption alone is insufficient; MSMEs need to develop social commerce capabilities to transform digital interactions into marketing value, business performance, and sustainable business development.
Co-Authors A. Riska Amelia Idris A.S. Parawansa, Dian Abdi Akbar Idris Abdul Razak Munir Abu Muna Almaududi Ausat Achirsyah Bahar Agustinus Suradi Ahmad Yani Aisyah Solehati.,S.E.,M.M Akhirianto, Pas Mahyu Alfa Santoso Budiwidjojo Putra Anastasia d'Ornay Andi Khaerun Nisa Andriya Risdwiyanto Arief Nuryana Arief Yanto Rukmana Arief, Ilham Arifin Arifin Arismunandhar Sunarwia, Atdriansyah Ashoer, Muhammad Aslam, Annisa Paramaswary Astuti, Enny Diah Ausat, Abu Muna Almaududi Ayu Ratna Wulandari Basuki Wisnu Budi Sunarso Cindy Sandra Lumingkewas Desi Astuti desi kristanti, desi Dessy Hariyanti, NK Dewa Oka Suparwata Djunaedi Djunaedi Eka Hendrayani Elizabeth Ernawaty Usman Fatimah Malini Lubis Fildzah Shabrina Firdaus Frans Sudirjo Hamzah, Munawir Nasir Haribowo, Rio Hendy Tannady HERY PURNOMO Ibrahim, Mozart Malik Idris Saleh Ilham Ilham Imam Jayanto Imman Yusuf Sitinjak Irdiana, Sukma Isna Juwita Iwan Henri Kusnadi Jamaluddin Majid Jeffriansyah Dwi Sahputra Amory Jefri Putri Nugraha Joko Ariawan Josef Hernawan Nudu Joseph MJ Renwarin Judianto Tjahjo Nugroho Kadir, Nuraeni Khaerunnisa, A Khairani, Elisa Kiki Setyawati Kraugusteeliana Kraugusteeliana Kushariyadi Kushariyadi Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri latief, yanuar Lili Fadli Muhamad Lubis, Alifah Lettiane Virainy Luh Komang Candra Dewi M. Ikhwan Maulana Haeruddin Magdalena Maming, Djumidah Maulida, Sofia Metris, Diksi Mohamad Trio Febriyantoro Mudasetia Mudasetia Muh. Yushar Mustafa Muh. Yushar Mustafa Muhamad Malik Mutoffar Muhamad Risal Tawil Muhammad Kholil Muhammad Syafri Muhammad Zakaria Muhammad Zakaria Muliyani, Nani Munawir Nasir Hamzah Mustafa, Riad Nawiyah Nawiyah Noviani, Lona Nurgraha SD, Widhi Nurul Fadilah Aswar Nurwijayanti Osman, Isnawati Otto R. Payangan Palilingan, Richard Andreas Pandiangan, Bilson Parawansa, Dian Anggraece Sigit Payangan, Otto R. Primananda, Pande Gde Bagus Naya Rahman Kadir, Abdul Rahmat Mustafa Rasty Yulia Rezky Nurbakti Riad Mustafa Riad Mustafa Riesna Apramilda Riko Mersandro Permana Riyanti, Apriani Samintang Santosa, Muhammad Hery Santosa, Sonny Sari Fitri Sari, Efti Novita Sediawan, MN Lisan Setiadi, Bekti Siminto Sokid, Sokid Sonny Santosa Sri Purwati Sri Purwati Sriyanti, Andi Hikmah Dewi St Arwini Alwy Sugiarti Sugiarti Suhara, Ade Sunarso, Budi suroso, amat SUTRISNO Sutrisno, Sutrisno Syahviyar, Mirza Syamril Tikson, Shinta Dewi Sugiharti Tri Febrina Melinda Tri Susilowati Tri Yusnanto Tusriyanto Tyahya Whisnu Hendratni Violin, Vivid Vivid Violin Wahda, Wahda Wahyudi Wahyuningratna, Ratu Nadya Wandanaya, Anita Bawaiqki WIjayanthi, Ida Ayu Trisna Windreis, Christ Wisnu Wardana, Yoga Fortuna Yohanes Totok Suyoto Yuliani Istiqomah Zakhra, Aminatus Zulfadli S