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SYAMSUL HIDAYAT
Universitas Bina Bangsa
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Analisis Perilaku Konsumen Terhadap Keputusan Pembelian Iphone Di Kalangan Mahasiswa Namira Rahmi Rizqia; Nurhasanah; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.814

Abstract

Communication is a social process in human life, one thing that is very basic and very necessary in human life. As time goes by, communication technology has become a basic need for various groups, initially telephones were only used to make calls and send messages, now they have developed into smart phones or smartphones which have many features so that smartphones have become an important need and a special priority among today's students. In this research study, many researchers have carried out consumer behavior, purchasing interest and purchasing decisions. Some related results from previous research are as follows: the first research was conducted by SH Amalia and SH Syahril (2017) with the title "Analysis of consumer behavior towards the iPhone purchasing decision process". This research aims to understand iPhone product management in depth about consumer behavior that will be the target, including the consumer decision making process. The method used in this research is quantitative or statistical. Quantitative research methods are methods used for research on certain populations or samples and are based on the philosophy of empiricism. Thus, this approach will allow analysts to find out the extent of consumer behavior towards iPhone users among Bina Bangsa University students in the city of Serang. It can be concluded that communication is a social process in human life, one thing that is very basic and very necessary in human life. As time goes by, communication technology has become a basic need for various groups of students. Initially telephones were only used to make calls and send messages, now they have developed into smart phones or smartphones which have many features so that smartphones have become an important need and a special priority among students today. This research was conducted to determine consumer behavior in iPhone purchasing decisions among students. Based on the introduction, theoretical studies and data processing as well as discussions that have been carried out in the previous chapter, the following conclusions can be drawn: consumer behavior variables have a significant influence on purchasing decisions.
Analisis Kepuasaan Pelanggan Labbaik Chicken Menggunakan CSI (Customer Satisfaction Indek) Resti Apipah; Khoirunnida; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.815

Abstract

This research aims to determine the level of customer satisfaction with the products and services provided by the Labbaik Chicken Company. The method used was a survey using an instrument in the form of a questionnaire which was delivered to a research sample of 330 respondents. Data was analyzed using the Customer Satisfaction Index (CSI) to measure the overall level of customer satisfaction. The research results showed that the CSI value obtained was 54.19 which was in the "Quite Satisfying" category. This indicates that in general Labbaik Chicken customers are quite satisfied with the products and services they receive. Factors that have a positive influence on customer satisfaction are food quality, taste and speed of service. Meanwhile, prices were seen as quite expensive by some respondents. This research is expected to provide an overview of the level of satisfaction of Labbaik Chicken customers and input for improving service quality in order to increase customer loyalty in the future.
Analisis Kepuasan Konsumen Pada Pelayanan Ojek Online Dan Dampaknya Terhadap Pemberian Rating Naisa Laila Yasri; Siti Ila Awaliah; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.816

Abstract

Online motorcycle taxi (online transportation) is an online transportation service that uses an application to run it. This article discusses the analysis of consumer satisfaction with online motorcycle taxi services and its impact on rating. Rapid developments in the field of online transportation, especially in Indonesia, have created increasingly tight competition between companies providing these services, such as Gojek, Grab and Uber. The aim of this research is to identify factors that influence consumer satisfaction and order by providing ratings. The data used in this research comes from respondents who use online motorcycle taxi services, especially Gojek, Grab and Uber. The results of the analysis show that service quality is a factor that influences consumer satisfaction and rating. Previous research has also shown that consumer satisfaction has a positive and significant influence on consumer loyalty. In addition, this article also identifies several problems faced by online motorcycle taxi drivers, such as excessive working hours and lack of job security and protection. This article provides a better understanding of the importance of consumer satisfaction in the online transportation industry and provides recommendations for companies- service provider companies in improving service quality and paying attention to consumer needs in order to maintain their market share.
Analisis Kepuasan Pengguna Produk Laptop Asus Dikalangan Mahasiswa Mustika Via Baharsah; Feoniy Amanda putri; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.817

Abstract

This research aims to determine the effect of price and product quality on consumer loyalty through consumer satisfaction with Asus Laptop products. This research was conducted at Bina Bangsa University, with a sample size of one hundred and eighteen respondents where sampling used a survey method. From the results of the analysis, it was found that price had a positive influence on consumer loyalty. This can be positive because Asus laptops are one of the products most in demand by consumers, especially Asus laptops.
Analisis Persepsi Harga Terhadap Brand Switching Pada Konsumen AMDK Aqua dan Le Minerale Indah Fitriani; Nungki Agustin; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.819

Abstract

This study aims to analyze the effect of price perception on brand switching among consumers of Aqua and Le Minerale bottled water. Research through hypothesis testing, where in the description contains descriptions but the focus lies on the influence between variables. The data analysis method used in this research is quantitative, with SPSS 25 data processing tools. with a sample size of 127 people. The results of hypothesis testing show that the price perception variable has a positive and significant effect on brandswitching of Aqua and Le Minerale bottled water for consumers.
Analisis Strategi Pemasaran Dalam Mempertahankan Loyalitas Pelanggan Pada Merek Mcd Kota Serang Yuana Putri Febriyanti; Ade Muhita; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.820

Abstract

This research aims to determine marketing strategies in maintaining customer loyalty. This research was conducted on the McDonald's trademark in Serang-Banten City. This research method uses qualitative, sampling techniques using random sampling techniques with the process of distributing questions carried out online and to the public as many as 66 respondents who filled in the questions. Based on the research results, it shows that there are still many respondents who often visit local competitors due to the difference in price and taste quality which is not much different. This is directly realized by the McDonald's trademark in Serang-Banten City which is experiencing competition so that the business strategy implemented by McDonald's utilizes its capabilities with strategic management to run advertising, service, public relations and direct marketing campaigns as well as analyzing SWOT with the aim of being able to maintain the trademark. The research results show that McDonald's has a good marketing strategy in maintaining customer loyalty.
Analisis Kepuasan Pelanggan Dalam Berbelanja Online Di Kalangan Mahasiswa Dellawati; Frischa Anggraeni; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.821

Abstract

Technology changes times, this change will be followed by increasing needs and different desires, especially shopping needs. Online shopping makes it easier for us to shop without spending time and energy. Online shopping activities can be done via smartphone, tablet, laptop connected to the internet network. This study aims to analyze consumer satisfaction in online shopping among students with the causal factors and consequences that will arise using quantitative or statistical methods as research subjects. The research sample consisted of 171 respondents. This research instrument is in the form of a questionnaire, developed based on instruments that have been used by other researchers and tested for validity and reliability before being distributed to respondents in this research. Thus, this approach will allow analysts to find out the extent of consumer behavior towards satisfaction in online shopping among Management students at Bina Bangsa University in the city of Serang. The results of the analysis show that all the hypotheses of this research are proven. In other words, site characteristics such as convenience, informativeness, security and communication have a significant effect on customer satisfaction.
Analisis Persepsi Harga Terhadap Keputusan Pembelian Sepeda Listrik di Kota Serang Dian Novita; Sabinah; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.822

Abstract

This study aims to determine the perception of price and product quality on the Purchase Decision of Electric Bikes in Serang City. This research was conducted by sampling using survey method. This study took a sample of 104 respondents and the hypothesis was tested with the help of the SPSS program version 26. From the results of the analysis obtained that price has a positive influence on consumer loyalty.
Analisis Strategi Peningkatan Kepuasan Pada Produk Xiomi Iis Mariyam; Tasya Aulia; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.823

Abstract

Mobile phones are a technology that is developing rapidly from year to year. Many new brands are emerging in the world cellphone competition that competes with each other to create products their flagship. Several factors can influence the decision consumer purchases, namely: brand image, price and product quality. Image A brand is an association of all available information about a brand The products, services and companies of this brand are the abstract of this journal article which reveals the background that mobile phones are a technology that is developing rapidly with the emergence of many new competing brands. Several factors that influence consumer purchasing decisions include brand image, price and product quality.
Analisa Persaingan Bisnis Antara Merek Mie Sedap Dan Mie Indomie Anneira Azzahra; Mia Mulyani Zahra; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.824

Abstract

People's lives have begun to change in this era of globalization, everything that is needed is required to be fast and practical. Several needs, including food, have become instantaneous, creating a very high level of development in the food business, especially in Indonesia. . With the current busy activities of society, business actors have the opportunity to create fast food products (Hernawan, 2019). Therefore, new businesses began to emerge known as fast food or fast food. Instant noodles are popular with everyone, both young and old. Therefore, the focus of the research entitled "BUSINESS COMPETITION ANALYSIS BETWEEN SEDAP NOODLE AND INDOMIE NOODLE BRAND" focuses on when purchasing a product, there are many factors that consumers consider to make a decision. In addition to the economic situation of each consumer. The method used in this research is quantitative or statistical. Quantitative research methods are methods used for research on certain populations or samples and are based on the philosophy of empiricism. Thus, this approach will allow analysts to find out the extent of business competition between the Sedap noodle and Indomie noodle brands among Bina Bangsa University Serang students. People currently choose instant noodles because they are cheap, easy to prepare and long-lasting (Cindy et al. , 2016). Currently, many companies competing in the instant noodle business make various different variations, providing superior products to offer to the public by producing instant noodle products such as Sedaap noodles, Indomie, Supermie, Sarimi, Gaga noodles, ABC, Success noodles and others. (Roisah et al., 2021). However, instant noodle products are currently very vulnerable to brand switching because many new products have emerged with new flavor variants, resulting in consumers switching brands for certain reasons (Indrawati & Untarini, 2017).
Co-Authors Abdul Hamid Abdul Razak Abouzeid, Mohamed Sharei Ade Muhita Affandi, Lukman Agum W.P, Muhamad Agung Dharmawan Buchdadi Agung, Yusuf Ratu Agus Hikmat Ahda, M. Naufal Firosa Ahmad Gani Ainur Rhain Akhyar, Sayed Al Manar, Primadhika Alfia Zahro Amanda, Alvira Friska Amirsyah, Amirsyah Amiruddin Amiruddin Andiny, Putri Dwi Andri Nirwana AN Anggara, Taufik Muja Anggraeni, Juraedah Dwi Anneira Azzahra Arafi, Arafi Ardiansyah, Ruli Ari Anshori, Ari Arrahman, Rudi Astawan, Ricky Asyiri, Abdul Atika Zahra Nirmala Atomy, Sri Bagaskara, Muhammad Dzulfikar Tri Bahtiar, Syamsul Bambang Priyambodo, Bambang Budi Utami D. Santiago, Nila Dellawati Dermawan, Iwan Desiyani, Risma Eka Desma Yuliadi Saputra Deti Cahyati Dewi Gathmyr DEWI RAHMAWATI Dian Anggreini Dian Novita Diana Permata Nazibah Didit Haryadi Dini Purbani Dwihandoko, Toto Heru Eka Ardiansyah, Eka Ela, Ela ENCEP SAEFULLAH, ENCEP Ervizal AMZU Faesal, Andi Fatari Fatimah, Ifat fatoni, malik Fauji, Ade Fauzi Widyawati Febri Ferdian Feoniy Amanda putri Ferdi Rizki Syahriar Filmizan Fima fatihatul makiyah Fitriana, Reva Helma Frischa Anggraeni Fuaturosida, Rika Furtasan Ali Yusuf Gunawan, Dino Hadi Kurniawanto Hadi Muhamad R Hadiyuswara, Iyus Guntur Hambali, Ahmad Imam Hamidah . Hamidah Hamidah Handoyo, Buyu HENDRA GUNAWAN B11211055 Hermansyah, Wahyu Heru Kurnianto Tjahjono Hilman Luthfil Hadi, Muhammad Wafi Husbah, Husbah Idi Amin, Idi Ifat Fatimah Iis Mariyam Ikhsan, Maulana Ilham Ilham Inaya Amalia Putri Inayati Indah Fitriani Isman, I Isman, Isman Jaka Wijaya Kusuma Jantung Negara, Kukuh Jayawarsa, A.A. Ketut Kelik Wardiono Khoirunnida khusnul khotimah Komarudin, Mochamad Fahru Kosasih, Fajar Gumilang Kurniaji, Jermanda Ridwan Laely Wulandari Laksmi Evasufi Widi Fajari Lalu Arafath Gymnastiar Rahman Latifa, Havna Nur Latifah, Nuraeni Leni Leni Leni Mardianah Lincawati, Iin Lubis Lubis, Lubis Luh Putu Widya Adnyani LUZIA, LUZIA HOMISA M Junaidi, M M. Ilmi Syiraf M. Wildan, M. M.Rudi Saputra Pratama Maftukhaturrizqoh, Olivia Makhfudoh Malik Fajar Fatoni Marta Sundari Maulana Deni Erlangga Maulana, Akmal Maulana, Arif Fikri Mega Fatimah Rosana Meilanto Melinda Dwi Erintina Melinda Rochmah Meria, Lista Mia Mulyani Zahra Miftahul Huda Millani, Aprilia Mita Melisa Febriani Moh Abdul Kholiq Hasan Mufidah, Khodijah Muh Nur Rochim Maksum Muhamad Subhi Apriantoro Muhammad Ali Muhammad Faiz Isra Muhammad Ramdhan Muhammad Ridho Dhiaz Muhammad Saleh Muhammad Saleh Muhtar Arifin Sholeh, Muhammad Muliani, Rika Ayu Munawar Rahmat Munggaran, Ikram Kurnia Muslimin Muslimin Mustika Via Baharsah Muthoifin Mutohharun Jinan Nabilla Lutfia Naisa Laila Yasri Namira Rahmi Rizqia Nanda Ivan Natsir, Nanda Ivan Nani Rohaeni Nani Rohaeni Nita Apriyanti Noviyudin, Noviyudin Nungki Agustin Nurdianty, Salsabila Nurhasanah Nurmaesah, Nunung Ofan Sofian Ombi Romli Pardomuan Robinson Sihombing Parman, Lalu Pathurahman, Irfan Putri , Kiky Alviana Putri Wijayanti Kusuma Raehul Janah Rahardjo, Trisno Rahmania, Nunung Rahmania, Rinny Rahmat Bukahri, La Ode Rahmayani, Ririn Ramadhan, Risky Rana Rana Ratna Suminar Resti Apipah Rian Oki Firmansyah Rina Andriani Risdayani, R Risdayani, Risdayani Riyadil Jinan Robika Rodliyah Rofif, Wahid Fairuzziyad Rohmadi Rohmani, Annas Fajar Rudhy Akhwady Rustia, Eneng Sabinah Sadam, Muh Saepudin Saepudin Safariningsih, Ratna Tri Hari Sahara , Safira Saipudin, Lalu Salim, Hakimuddin Saputri, Salma Gusni sari budiarti Setia Budi, Galih Setyaningtyas, Ayunda Kinasih Setyariningsih, Eny Sinta lidia sari Sismanto Sismanto Sita Husnul Khotimah, Sita Husnul Siti Ila Awaliah Siti Nurhasanah Sofa Fatihatun Nayiroh Solahudin, Muhammad Miftah Suci Tiara Saurma Sudirman Suflani Sugeng Sugeng Suhendar Suhendar, Suhendar Sulaeman, Yeni Suparno Suparno Supriaddin, Nofal Surani, Dewi Suryaningtyas, Rita Suseno, Bambang Dwi Syafril Syafril Syamsiar, Syamsiar Syarbini, Khatib Syiraf, M. Ilmi Tamami, Riza Taslim Arifin Tasya Aulia Tazakka, Muhammad Adullah Teddy Iman Fatullah Thoyib, Fachri Muhammad Tokan, Abdurrahman Tripuspitasari, Yosi Ubaidillah, Aji Syailendra Ufran Ufran, Ufran Ulinnuha Ulinnuha Umi Prasasti Ummah, Shopiyatul Unggul Purwohedi Utomo, Aldy Prasetyo Viky Dheaurrayyani Wahono, Puji Wahyudi Prasetyo H Wanda Wardah Yuspin Warits, Hakimah Waston Widodo, Prima Ariyo Wilyan, Radil Winingsih, Rosa Wiradana, Aditya Yanuar, Emsal Yanuri, Yusuf Rohmat Yermitha, Anjelye Yeti Dahliana Yolanda, Riska Dwi Yuana Putri Febriyanti Yuliah Yuliah Yulius Yulius Yundari, Yundari Yustiana Olfah ZA Munarfan Putra Zaelani, Ahmad Zafira Az Zahra Zahra, Karen Zaidan N.H, Muhamad Zanatun, Anah Zuhud, Ervizal Zulkarnain Zulkarnain