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Analisis Kepuasan Pelanggan Dalam Berbelanja Online Di Kalangan Mahasiswa Dellawati; Frischa Anggraeni; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.821

Abstract

Technology changes times, this change will be followed by increasing needs and different desires, especially shopping needs. Online shopping makes it easier for us to shop without spending time and energy. Online shopping activities can be done via smartphone, tablet, laptop connected to the internet network. This study aims to analyze consumer satisfaction in online shopping among students with the causal factors and consequences that will arise using quantitative or statistical methods as research subjects. The research sample consisted of 171 respondents. This research instrument is in the form of a questionnaire, developed based on instruments that have been used by other researchers and tested for validity and reliability before being distributed to respondents in this research. Thus, this approach will allow analysts to find out the extent of consumer behavior towards satisfaction in online shopping among Management students at Bina Bangsa University in the city of Serang. The results of the analysis show that all the hypotheses of this research are proven. In other words, site characteristics such as convenience, informativeness, security and communication have a significant effect on customer satisfaction.
Analisis Persepsi Harga Terhadap Keputusan Pembelian Sepeda Listrik di Kota Serang Dian Novita; Sabinah; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.822

Abstract

This study aims to determine the perception of price and product quality on the Purchase Decision of Electric Bikes in Serang City. This research was conducted by sampling using survey method. This study took a sample of 104 respondents and the hypothesis was tested with the help of the SPSS program version 26. From the results of the analysis obtained that price has a positive influence on consumer loyalty.
Analisis Strategi Peningkatan Kepuasan Pada Produk Xiomi Iis Mariyam; Tasya Aulia; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.823

Abstract

Mobile phones are a technology that is developing rapidly from year to year. Many new brands are emerging in the world cellphone competition that competes with each other to create products their flagship. Several factors can influence the decision consumer purchases, namely: brand image, price and product quality. Image A brand is an association of all available information about a brand The products, services and companies of this brand are the abstract of this journal article which reveals the background that mobile phones are a technology that is developing rapidly with the emergence of many new competing brands. Several factors that influence consumer purchasing decisions include brand image, price and product quality.
Analisa Persaingan Bisnis Antara Merek Mie Sedap Dan Mie Indomie Anneira Azzahra; Mia Mulyani Zahra; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.824

Abstract

People's lives have begun to change in this era of globalization, everything that is needed is required to be fast and practical. Several needs, including food, have become instantaneous, creating a very high level of development in the food business, especially in Indonesia. . With the current busy activities of society, business actors have the opportunity to create fast food products (Hernawan, 2019). Therefore, new businesses began to emerge known as fast food or fast food. Instant noodles are popular with everyone, both young and old. Therefore, the focus of the research entitled "BUSINESS COMPETITION ANALYSIS BETWEEN SEDAP NOODLE AND INDOMIE NOODLE BRAND" focuses on when purchasing a product, there are many factors that consumers consider to make a decision. In addition to the economic situation of each consumer. The method used in this research is quantitative or statistical. Quantitative research methods are methods used for research on certain populations or samples and are based on the philosophy of empiricism. Thus, this approach will allow analysts to find out the extent of business competition between the Sedap noodle and Indomie noodle brands among Bina Bangsa University Serang students. People currently choose instant noodles because they are cheap, easy to prepare and long-lasting (Cindy et al. , 2016). Currently, many companies competing in the instant noodle business make various different variations, providing superior products to offer to the public by producing instant noodle products such as Sedaap noodles, Indomie, Supermie, Sarimi, Gaga noodles, ABC, Success noodles and others. (Roisah et al., 2021). However, instant noodle products are currently very vulnerable to brand switching because many new products have emerged with new flavor variants, resulting in consumers switching brands for certain reasons (Indrawati & Untarini, 2017).
Analisis Ekonomi Produk Shampo Rambut Merk Sunsilk Maulana, Arif Fikri; Zaelani, Ahmad; Hidayat, Syamsul
Populer: Jurnal Penelitian Mahasiswa Vol. 4 No. 1 (2025): Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v4i1.2923

Abstract

This study aims to analyze consumer behavior regarding the use of Sunsilk shampoo, including usage experience, duration, reasons for product choice, and customer satisfaction levels. A survey was conducted involving 93 respondents, addressing their experiences and preferences for Sunsilk shampoo. Results revealed that the majority of respondents have used Sunsilk, with product quality and affordable pricing being the primary reasons for their choice. The study also highlights areas for improvement to enhance customer loyalty and satisfaction, offering valuable insights for market strategies.
Analisis Perilaku Konsumen Dalam Keputusan Pembelian Pakaian Yermitha, Anjelye; Husbah, Husbah; Hidayat, Syamsul
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2933

Abstract

This study aims to analyze consumer behavior in purchasing decision-making, focusing on the factors influencing the process. The factors examined include perception, attitude, and social influence. A quantitative approach was employed, using a survey method involving 100 respondents. Data were analyzed using linear regression analysis to measure the impact of each variable on purchasing decisions. The results indicate that social influence significantly affect purchasing decisions, while perception and lifestyle have a moderate impact. The implications of this study highlight the importance for companies to understand consumer needs that align with consumer preferences and values. This research is expected to serve as a reference for business managers in designing effective and data-driven marketing strategies.
ANALYSIS OF PATERNALISTIC LEADERSHIP IN IMPROVING COOPERATION BETWEEN STAKEHOLDERS AND COMMUNITY SERVICES IN SOUTH KABAENA DISTRICT Hidayat, Syamsul; Razak, Abdul; Supriaddin, Nofal
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 10 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/gkhewb49

Abstract

This research aims at paternalistic leadership in improving cooperation between stakeholders and community services in South Kabaena District. The benefit of this study is to find out the application of the theory and additional reference sources for human resource management theory. In addition, this research is expected to be useful as additional knowledge and reference materials as well as considerations for further research. It is hoped that it can provide input and add sources of thought to find out the behavior of paternalistic leadership in South Kabaena District. This study uses a descriptive qualitative method. Data was collected by observation, interview . The subjects of the study are employees of the board of directors or editors-in-chief who are considered to have the intensity of interaction. The results of this study describe the leadership style applied by South Kabaena District, namely the Paternalistic leadership style with three types, including: (1) Benevolent Leadership, (2) Morale Leadership, and (3) Authoritarian Leadership. Meanwhile, the implications of implementing a transformational style include: (1) helping employees outside of their work, (2) providing solutions to every problem that arises, (3) motivating their members to work hard to achieve the company's goals, (4) controlling the work of staff as previously planned, and (5) leaders rewarding outstanding employees by giving them appreciation. The results of the research can be suggested, namely in terms of references that may still be few, so that these limitations and shortcomings can be understood by readers and subsequent researchers to be able to be further researched, and with a wider scope and in a paternalistic leadership style, of course, a leader figure who is able to stimulate the creativity of his subordinates is needed. The low leadership in showing the leader's stance in working as well as the lack of leadership in attracting the attention of subordinates and the inability of the leadership to stimulate their subordinates can cause lethargy in working so this can be addressed by improving the way the leadership communicates with his subordinates.
Analisis Perilaku Pembeli Terhadap Skincare Nurhasanah, Siti; Tripuspitasari, Yosi; Hidayat, Syamsul
Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Vol. 3 No. 1 (2025): JANUARI
Publisher : P3M Universitas Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/jiembi.v3i1.1859

Abstract

Penelitian ini bertujuan untuk menganalisis perilaku pembeli terhadap produk skincare, dengan fokus pada faktor-faktor yang memengaruhi keputusan pembelian, preferensi produk, pengaruh media sosial, dan strategi promosi. Metode Studi ini menggunakan pendekatan kuantitatif dengan metode survei untuk mengumpulkan data dari responden mengenai kebiasaan, preferensi, dan pengaruh eksternal dalam pembelian produk skincare. Teknik analisis data dilakukan secara deskriptif untuk mengidentifikasi tren dan pola perilaku konsumen.Hasil penelitian menunjukkan bahwa kualitas produk menjadi faktor utama dalam keputusan pembelian (91,3%), diikuti oleh kebutuhan dan harga. TikTok muncul sebagai platform utama untuk mencari informasi (77,9%), sementara ulasan influencer memiliki pengaruh signifikan dengan 91,3% responden mempertimbangkannya sebelum membeli produk. Mayoritas konsumen lebih memilih produk lokal (60,6%) dibandingkan impor. Selain itu, strategi promosi seperti diskon dan cashback terbukti efektif dalam menarik perhatian, dengan 93,3% responden menyatakan ketertarikan terhadap penawaran tersebut. Kesimpulan Penelitian ini menyimpulkan bahwa perilaku pembeli skincare dipengaruhi oleh kombinasi faktor rasional dan emosional, yang diperkuat oleh pengaruh media sosial dan promosi. Temuan ini memberikan wawasan bagi produsen dalam merancang strategi pemasaran yang lebih efektif dan sesuai dengan kebutuhan konsumen.
Spearman and Pearson Correlation Tests: Analyzing Negative and CAR Correlation in Indonesian Islamic Finance (2021-2023) Widodo, Prima Ariyo; Isman, I; Hidayat, Syamsul; Risdayani, R
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.5327

Abstract

This study examines the correlation between Non-Performing Financing (NPF) and Capital Adequacy Ratio (CAR) in Indonesian Islamic finance from 2021 to 2023. The study employed Pearson and Spearman correlation tests to examine the correlation between NPF and CAR in Indonesian Islamic finance from 2021 to 2023. The significance was determined by Sig. (2-tailed) values (p < 0.05), accepting H0 and rejecting H1. The Pearson (r) and Spearman (ρ) coefficients indicated a strong negative correlation. The robust methodology reinforces the findings on the intricate dynamics between NPF and CAR in the specified financial data. The findings, obtained through Pearson and Spearman correlation tests, reveal a significant negative correlation (p < 0.05), indicating an inversely proportional relationship. The strong negative correlation suggests that as NPF increases, CAR decreases, and vice versa. The study provides valuable insights into the dynamic interplay between NPF and CAR in Islamic financial data.
Upaya Penanganan Hate Speech Dengan Mediasi Penal Wulandari, Laely; Hidayat, Syamsul
JATISWARA Vol. 36 No. 2 (2021): Jatiswara
Publisher : Fakultas Hukum Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jtsw.v36i2.281

Abstract

Tujuan dari penelitian ini adalah untuk menganalisa tentang penggunaan mediasi penal dalam menyelesaikan permasalahan hate speech. Hate speech (ujaran kebencian) akhir-akhir ini perkaranya semakin meningkat hingga diperlukan upaya lain dalam penangannya.Metode yang dipergunakan adalah penelitian hukum normatif dengan menggunakan pendekatan perundang-undangan, pendekatan konseptua dan pendekatan kasus Mediasi penal merupakan model penyelesaian perkara yang layak dipertimbangkan untuk masalah hate speech ini karena ada beberapa keuntungan yang didapat yakni :Mengurangi tumpukan perkara, Mendapatkan penyelesaian yang win-win solution,Mencegah Konflik Meluas dan menghindari perpecahan bangsa.
Co-Authors A'yun Tamami, Fauziyah Qurrota Abdul Hamid Abdul Razak Abouzeid, Mohamed Sharei Ade Fauji Ade Muhita Affandi, Lukman Agum W.P, Muhamad Agung Dharmawan Buchdadi Agus Hikmat Ahmad Gani Aini Pungki Sri Rahayu Akhyar, Sayed Al Manar, Primadhika Alfia Zahro Amirsyah, Amirsyah Amiruddin Amiruddin Andiny, Putri Dwi Andri Nirwana AN Anneira Azzahra Apriyani Arafi, Arafi Ardiansyah, Ruli Ari Anshori, Ari Arrahman, Rudi Asyiri, Abdul Atomy, Sri Bahtiar, Syamsul Budi Utami D. Santiago, Nila Dellawati Deshinta Maia Desiyani, Risma Eka Desma Yuliadi Saputra Deti Cahyati Dewi Gathmyr DEWI RAHMAWATI Dian Anggreini Dian Novita Diana Permata Nazibah Dini Purbani Eka Ardiansyah, Eka Ela Kurnia Ela, Ela ENCEP SAEFULLAH, ENCEP Ervizal AMZU Fatari Fathur Rohman, Fathur Fatimah, Ifat fatoni, malik Fauzi Widyawati Febri Ferdian Feoniy Amanda putri Ferdi Rizki Syahriar Filmizan Fima fatihatul makiyah Fitriana, Reva Helma Fitriana, Tri Anggraini Frischa Anggraeni Furtasan Ali Yusuf Gunawan, Dino Hadi Kurniawanto Hadi Muhamad R Hadiyuswara, Iyus Guntur Hamidah . Hamidah Hamidah Handoyo, Buyu Heru Kurnianto Tjahjono Hikmal J Hilman Luthfil Hadi, Muhammad Wafi Husbah, Husbah Husnul Khotimah, Sita Idi Amin, Idi Ifat Fatimah Iis Mariyam Ikhsan, Maulana Ilham Ilham Ilham Ramadian Imoni Misadiwana Inaya Amalia Putri Inayati Inayati, Nurul Latifatul Indah Fitriani Isman, I Isman, Isman Isra, Muhammad Faiz Jaka Wijaya Kusuma Jayawarsa, A.A. Ketut Kamila Cahya Khayatin Nupus Khoirunnida Khomarudin, Khomarudin Kurniaji, Jermanda Ridwan Laely Wulandari Laksmi Evasufi Widi Fajari Lalu Arafath Gymnastiar Rahman Latifah, Nuraeni Leni Leni Leni Mardianah Lincawati, Iin Lubis Lubis, Lubis LUZIA, LUZIA HOMISA M. Ilmi Syiraf M. Wildan, M. M.Rudi Saputra Pratama Maftukhaturrizqoh, Olivia Makhfudoh Maulana Deni Erlangga Maulana, Akmal Maulana, Arif Fikri Maulana, M. Lutfi Meilanto Melinda Rochmah Mentari Salsabila Meria, Lista Merliana, Miranti Mia Mulyani Zahra Millani, Aprilia Mita Melisa Febriani Mochamad Fahru Komarudin Moh Abdul Kholiq Hasan Mohamad Ali Mufidah, Khodijah Muh Nur Rochim Maksum Muhamad Subhi Apriantoro Muhammad Ramdhan Muhammad Saleh Muhammad Saleh Muhsinun, Muhsinun Muhtar Arifin Sholeh, Muhammad Muliani, Rika Ayu Munawar Rahmat Munggaran, Ikram Kurnia Muslimin Muslimin Mustika Via Baharsah Mustofa, Triono Ali Mutohharun Jinan Nabilla Lutfia Naisa Laila Yasri Namira Rahmi Rizqia Nanda Ivan Natsir, Nanda Ivan Nani Rohaeni Nani Rohaeni Nita Apriyanti Noviyudin, Noviyudin Nungki Agustin Nurdianty, Salsabila Nurhasanah Nurholisah Nurmaesah, Nunung Ofan Sofian Okvin Mulia Ombi Romli Parman, Lalu Pathurahman, Irfan Putri , Kiky Alviana Putri Faradhiba, Devina Putri Wijayanti Kusuma Raehul Janah Rahmania, Rinny Rahmat Bukahri, La Ode Rahmayani, Ririn Ratna Suminar Resti Apipah Rhain, Ainur Rian Oki Firmansyah Rina Andriani Risdayani, R Risdayani, Risdayani Riska Dwi Yolanda Riyadil Jinan Robika Rodliyah Rofif, Wahid Fairuzziyad Rohmadi Rohmani, Annas Fajar Rudhy Akhwady Rustia, Eneng Sabilla Anggraini Sabinah Saepudin Saepudin Safariningsih, Ratna Tri Hari Sahara , Safira Saipudin, Lalu Saputri, Salma Gusni Sari, Muflihatul Laela Saukani, Saukani Setyaningtyas, Ayunda Kinasih Setyariningsih, Eny Shinta Damayanti Sika Noviani Silfi Purnama Nur Sinta lidia sari Siti Ila Awaliah Siti Nurhasanah Siti Salma Nur Izati Sofa Fatihatun Nayiroh Solahudin, Muhammad Miftah Solihat Solihat Suci Tiara Saurma Sudirman Suflani Sugeng Sugeng Suhendar Suhendar, Suhendar Sulaeman, Yeni Suparno Suparno Supriaddin, Nofal Surani, Dewi Suseno, Bambang Dwi Syafril Syafril Syiraf, M. Ilmi Tamami, Riza Taslim Arifin Tasya Aulia Tazakka, Muhammad Adullah Teddy Iman Fatullah Thoyib, Fachri Muhammad Tokan, Abdurrahman Tripuspitasari, Yosi Ufran Ufran, Ufran Uktafiya Nurhayati Ulinnuha Ulinnuha Umi Prasasti Ummah, Shopiyatul Utomo, Aldy Prasetyo Vambudi, Viky Nur Wahono, Puji Wahyudi Prasetyo H Warits, Hakimah Waston Widodo, Prima Ariyo Wilyan, Radil Winingsih, Rosa Wiradana, Aditya Wisnu Sagantara Yanuar, Emsal Yanuri, Yusuf Rohmat Yermitha, Anjelye Yeti Dahliana Yuana Putri Febriyanti Yuliah Yuliah Yulius Yulius Yundari, Yundari Yustiana Olfah Zaelani, Ahmad Zafira Az Zahra Zaidan N.H, Muhamad Zanatun, Anah