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Zuhrinal M. Nawawi
Universitas Islam Negeri Sumatera Utara
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Journal : Al-Muhtarifin: Islamic Banking and Islamic Economic Journal

 1 
Analisis Kepuasan Konsumen Dalam Menggunakan Aplikasi Deal Java (Survei Terhadap Mahasiswa FEBI UINSU Medan) Dini Safarina; Zuhrinal M Nawawi; Juliana Nasution
Al-Muhtarifin: Islamic Banking and Islamic Economic Journal Vol 1, No 1 (2022)
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.208 KB)

Abstract

E-Commerce has a very big impact in the business world, especially in the process of improving the company's marketing in order to achieve the company's own goals, such as having a strong appeal so that many individuals or organizations are interested in running this business. Now more and more online shops have sprung up or companies that sell various kinds of goods by simply creating a website. So the process of ordering goods is communicated via the internet. One of the E-Commerce researched is Deal Java. This study aims to determine the effect of consumer satisfaction factors such as Product Quality (X1), Company Image (X2), and Price (X3) on student satisfaction (Y) as Deal Java consumers. The research method used is quantitative with research results obtained from respondents as many as 98 students through data collection techniques in the form of observation and questionnaires.The data analysis method used is simple regression analysis, namely validity and reliability tests, classical assumption tests, and hypothesis testing. The results showed that product quality had no partial effect on consumer satisfaction. Company image and price partially have a significant positive effect on consumer satisfaction.Then, product quality, company image, and price simultaneously have a significant positive effect on consumer satisfaction.
Strategi Pengembangan Usaha Mikro Kecil Menengah di Kube Kuliner Asahan pada Masa Pandemi Covid-19 Miliantari, Dea; Nawawi, Zuhrinal M; Nasution, Juliana
Al-Muhtarifin: Islamic Banking and Islamic Economic Journal Vol 1, No 1 (2022)
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.405 KB) | DOI: 10.30596/almuhtarifin.v1i1.9032

Abstract

The development strategy is an internal analysis of regional market conditions, including strengths and weaknesses, as well as external market conditions, future opportunities and threats, and then the adoption of alternatives to determine the Strategies that must be implemented to maintain business stability during the Covid19 pandemic. This type of research uses descriptive qualitative research. The analysis used is a logic-based SWOT analysis that uses the IFAS matrix, EFAS matrix, SWOT matrix, and Grand Strategy matrix to maximize profits, opportunities, losses, and threats. The results of this study indicate that the strategy used by culinary msme in Asahan Culinary Kube during the Covid19 pandemic is in the Type 1 (aggressive) quadrant, which is a position that is profitable and has high potential. Based on an internal strategy analysis with a total score of 2.08 and a total score of 2.34 for external factors, it means that culinary msme in Asahan Culinary Kube can take advantage of existing opportunities to implement them during the Covid19 pandemic, a strategy that supports aggressive growth.Keywords : Development Strategy, Culinary Msme, Covid-19, SWOT Analysis.
Co-Authors Abd. Rahman Ade Khadijatul Z. Hrp Ade Khadijatul. Z Hrp Adek Iskandar Siregar Adinda Rizki Fadilah Adisty Anggraini Adisty Aulia Zahra Agustin, Elisa Ahmad Muhaisin B. Syarbaini Ahmad Rajin Siregar Aida Lasmi Aida Malan Sari Ainun Jakia Ritonga Aisha Alvia Al Tasya Fitrah Alfi Amelia Alfin Agung Az’har Alifa Adzra Siregar Amalia Munajah Nasution Amanda Mutiara Hasibuan Ami Radianti Ananda, Chadisa Rizky Andini Al Khoiri, Putri Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Andri Soemitra Anggara, Windu Anjali Marwiyah Siregar Annisa Aprilia Annisa Aprilia Annisa Edelia Annisa Fajaria Annisa Hafizzah Hutabarat Annisa Karimah Annisa Putri Siregar Aprina Tanjung Aqwa Naser Daulay Arieffan Syah Arpin Dalimunthe Asri Lestari Asri Lestari Asriadi, Ari atika Atika Atika Atika Atika Atika Atika Audina Rizka Zahra Aulia Monica Aulia Monica Aulia Syahfitri Ayu Andini Azhari Akmal Tarigan Azizah Rahmah Azmi, Syahfrilla Al Risa Nurul Azzahra, Salwa Bayu Prabowo Bunga Mawar Burhanuddin Cahya Purwati Sinulingga Chintya Pradilla Putri Cici El Dirrah Syafitri Simanungkalit DAYU, Wulan Dea Putri Amanda Dea Putri Amanda Dendy Irwan Gunara Dewi Herlina Dharma, Budi Diah Hafni Pardede Dian Irmawani Dian Irmawani Diba Nur Rahman Dicky Mahendra Dinda Melani Putri Dini Safarina Dita Zakia Rahmah Siahaan Divia Zulianti Dona Zahra Hasibuan Dwi Kresna Riyadi Effendy, M. Ridho Effendy, Muhammad Eidho Eka Lestari Eli Sugiarto Elizar Sinambela Ella Safitri Ellina Satyana Elvira Andriyani Enjely Putri Marpaung Ervina Yulia Angkat Fadillatunnisa Fadillatunnisa Faisal Hamdani Harahap Fandy Rangkuty, Muhammad Hafif Faris Andrawika Harahap Fauzi Ahmad Romadhon Fauziah Fauziah Fauziah Sarah Febriana Sakina Febriandi Akbar Sitompul Feby Maulydia Nasution Finik Kharianti Fiqkri Ardian Fuadi Fuadi Gita Kurniasari Sembiring Habilla Asnhari Hafsyah Yasmita Harahap, Muhammad Ikhsan Harahap, Rahmat Daim Hari Setiawan Saragih Hasibuan, Mardiah Khofifah Hendra Harmain Herry Syahbanuddin Herwan Nafil Hilmiatus Sahla Husni Fazari Lubis Husni Pasarela Husyairi, Mhd. Alwi Syam Ilham Wahyudi Imel Santika Siregar Imsar Indah Mutiara Ayu Indry Anggraini Putri Indry Anggraini Putri Inten Sulistya Ningsih Iqbal Fahri Tobing Irhamna Tanjung Irma Chairani Tambunan Irma Rahmayani Marpaung irma rahmayani marpaung Ismail Ismail Ismail Isnaini Faraz Azis Ilmi Sitorus Isnaini Harahap Jaidil Kamal Jamaluddin Siregar Jannah, Nurul Jihan Humairoh Julia Hamdini Nasution Juliana Nasution Juliana Sari Harahap Kamaruddin Kamaruddin Kaswinata Kaswinata, Kaswinata Khairina Tambunan Kharianti, Finik Kharisma, Diah Ananda Khofifah Sari Hasibuan Khoiria Risky Tanjung Khoirun Nisa Lubis Khotiza Anisa Kurinci, Ayu Ismah Azizah Kusmilawaty Kusmilawaty Laila Fitria Lailan Safina Hasibuan Laiyinna Misqha Efendi Lathifah Ananda Putri Latifah Laura Oktarani Br Torong Laylan Syafina Leni Lestari Simatupang Lestari Perdana Putri Lia Purnama Sari Lutfiansyah, Irham Luthfia Masfa Nur M Rizky M. Hizbullah Hasibuan M. Hizbullah Hasibuan M. Ridho Effendy Mahfuzah Dalimunthe Marliyah Marliyah Marliyah Marlya Fatira AK Marni Susi Susanti Harahap Masdelima Hasibuan Mashithoh Sitorus Mawaddah Irham Mawaddah Mawaddah Maysa Chairani Mega Hasibuan Mela Devita Mela Devita Melly Nia Fajriani Sinaga Miliantari, Dea Miranda, Miranda Miratul Imaniah Muhammad Adam Muhammad Andre Alkahfi Muhammad Arif Muhammad Fakhru Rizqi Muhammad Iqbal Muhammad Iqbal Sayuti Harahap Muhammad Istiftahu Syifa Muhammad Istiftahu Syifa Muhammad Rajab Ardiansyah Muhammad Sawal Pitriyadi Muhammad Suhaimi Muhammad Syahbudi Mulia Syahputri Mustapa Khamal Rokan Mutia Sari Dewi Mutiara Sari Mutiara Sawitri Pane Nabila Salsahbilah Nadia Ulfa Nailul Muna Namira Azani Nasution, Annio Indah Lestari Nasution, Juliana Nawir Yuslem Nawir Yuslem, Nawir Nelsi Agustina Siburian Nelsi Agustina Siburian Nila Rosdiana Nirmadarningsih Hiya Niswa Auliya Lubis NUR AHMADI BI RAHMANI Nur Ahmadi Bi Rahmani NUR ASRIZA PASARIBU Nur Fadhilah Ahmad Hsb Nur Syafikah Lubis Nurfadillah Najwa Faraiddin Nurhalija Sitompul Nurhalisa, Siti Nurhaliza Nurhaliza Nurhidayah Nurhidayah Nuri Aslami Nursantri Yanti Nurul Inayah Nurul Inayah Nurul Inayah Nurul Inayah Nurul Izzah Nurul Jannah Nurul Jannah Pardede, Diah Hafni Pasaribu, Yogi Oriena Popi Dea Ananda Pratista Andanitya Siregar Putra, Randy Tama Putri Gusniati Putri Sepfiani Putri Sepfiani Qarni, Waizul Rafika Ananda Putri Rahma Wulan Suci Nasution Rahmad Bahagia Rahmani, Nur Ahmadi Bi Rahmat Rahmat Rahmat Rahmi Syahriza, Rahmi Raihanah Daulay Ramayanti Simanjorang Raniwati Siregar Raudatun Sumi Rendy Septi Sanjaya Reni Ria Armayani Reni Riswati Ridho Erianto Rifka Fachrina Rima Rizki Syahputri Rina Aldila Ririn Pebrianti Riska Nasution Risna Dewi Rivai Iqrok Tanjung Rivanka, Weny Rodhiatul Aslamah Meuraxa Roza, Fitra Maulana Ruli Pebrina Br Sitepu Rusdi Hidayat, Ahmad Safrizan, Safrizan Sahri Aramiko Sakinah Sakinah Sallimah Ika Putri Malau Salsabila Sofiya Wardani Salsabila, Tri Utami Sekar Sari Septia Sakinah Rizki Seri Handayani Sindi Sihombing Sinta Sukma Ayu Siregar Dahrul Siregar, Almi Rahmadani Siregar, Dahrul Siregar, Wardah Hinayah Siska Junianti Br Perangin-angin Siti Aisyah Siti Fahirah Sihotang Siti Nurhafizah Siti Nurhalimah Siti Sahara Siti Saleha Sitorus, Isnaini Faraz Azis Ilmi Sonia Purba Sovia Harahap Sri Aderafika Sani Sri Aderafika Sani Sri Kartika Dewi Sri Ramadhani Sri Rezeki Widya Ritonga Sri Sudiarti Suci Pranasari Suci Ramadhani Siregar Sucita Alfiani Syafitri, Mita Nur Syahla Ananda Syahla Nabila Syahputra, Angga Syakir, Ahmad Syarbaini, Ahmad Muhaisin B. Syuhada Fela Yudha Tambunan, Khairina Tambusay, Basmaida Waty Tamima, Aqila Tasya Maulida Tasya Nadila Taufik Hidayat Tawarni Roha Harahap Tria Silvia Tria Wardani Trisna Eka Putri Tuti Anggraini Tuti Anggraini Tuti Anggraini Utami, Rizky Ananda Vega Liana Vina Cynthiasari Vivi Juliana Siregar Wahyu Syarvina Wan Ronaldo Nasution Widya Anggraini Wildan Izzaty Windi Jihan Nabila Yeni Aulia Siagian Yohana Ariska Putri Nasution YUDI SISWADI Yuli Anisyah Hasibuan Yunda Herliana Yuni Maryam Siregar Yusliani Yusliani Yusnita Ulfah Munthe Zidane, Muhammad Raihan Zulfahani Zulfahani Zulfikar Zulfikar Zulfitri Zulfitri