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The Impact of Brand Equity and Promotion on Toyota Customer Loyalty at the "XYZ" Dealership in Surabaya City Istanti, Enny; Kristiawati, Indiana; Daengs GS, Achmad
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 3 (2024): May 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i3.2743

Abstract

Purpose: to find out how the influence of brand equity and promotion on Toyota consumer loyalty at the "XYZ" Surabaya dealership Design/methodology/approach: The method of data processing and analysis is using quantitative analysis which includes the interpretation of data obtained in research and the results of data processing that has been carried out by providing information and explanations, as well as quantitative analysis which includes validity and reliability tests, multiple regression analysis, hypothesis tests through F test and T test and regression coefficient analysis (R2). Findings: the influence of brand equity and promotion has a good influence on customer loyalty. Based on the results of the analysis, the indicators in this study are valid and the variables are reliable. The results of this study show that there is a simultaneous influence on brand equity and promotion variables on customer loyalty. The results of this study also show that brand equity and promotion variables have a significant partial effect on customer loyalty. In the determination test, there was an influence of 60.5% of the independent variables (brand equity and promotion) on the dependent variable (customer loyalty). Meanwhile, the remaining 39.5% were influenced by other variables and were not included in this study. Practical implications: knowing the effect of brand equity and promotion on Toyota consumer loyalty at the "XYZ" Surabaya dealership Originality/value: This paper is original Paper type: research paper
THE CONSEQUENCES OF TAX COLLECTION ON THE DISCUSSION OF TAX ARRARDS AND INCREASED TAXPAYER COMPLIANCE (Case Study at the Surabaya Gubeng Primary Tax Service Office) Achmad Daengs GS; Enny Istanti; Diana Zuhro; Bramastyo Kusumonegoro; Ruchan Sanusi; Sutini Sutini
International Journal of Economics and Management Research Vol. 1 No. 1 (2022): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i1.35

Abstract

This study aims to determine the effect of the tax collection and disbursement of arrears of tax on the increase in taxpayer compliance Tax Office Primary Sawahan Surabaya. Model analysis of the data used in this study is to examine the descriptive statistical analysis and provides an overview of how the influence of a letter of reprimand and a letter forced to liquefaction tax arrears and an increase taxpayer compliance in 2010-2012 at the Tax Office Primary Sawahan Surabaya. Based on the results of data analysis using SPSS 16 shows the partial results of hypothesis testing (t-test) or simultaneously (F - test) to prove that the tax collection with a letter of reprimand and a letter has forced, a significant effect on the disbursement of tax arrears with the coefficient of determination shows 46.6%.
THE EFFECT OF RETURN ON EQUITY ON COMPANY VALUE WITH THE INDEPENDENT BOARD OF COMMISSIONERS AND THE AUDIT COMMITTEE AS MODERATING VARIABLES Achmad Daengs GS; Enny Istanti; Diana Zuhro; Retno Susanti; Sutini Sutini; Ruchan Sanusi; Syafi'i Syafi'i; Sutopo Sutopo; Ali Muhdor; Bramastyo Kusumonegoro
International Journal of Economics and Management Research Vol. 1 No. 2 (2022): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i2.36

Abstract

The purpose of this study was to analyze financial performance as measured by Return on Equity (ROE) on firm value as measured by Tobin's Q as well as to analyze the Corporate Governance mechanism as a moderating variable. The aim of this research is to find empirical proof about (a) the influence of financial performance to firm value, (b) the influence of independent commissioners as moderating variable in the relationships between financial performance and firm value, (c) the influence of audit committee as moderating variable in relationships between financial performance and firm value. The sample of this research is mining firms which are listed on the Indonesia Stock Exchange (IDX) over 2008-2011. The research sample are 10 firms with 39 observations. To analyzed the data using software SPSS ver. 16.0.
COMPARISONAL ANALYSIS OF BANKING FINANCIAL PERFORMANCE BEFORE AND AFTER ADOPTING IFRS Achmad Daengs GS; Enny Istanti; Diana Zuhro; Retno Susanti; Ruhan Sanusi; Sutini Sutini; Bramastyo Kusumonegor
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): December: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i3.37

Abstract

This research aims to analyze the comparison of financial performance of banks before and after the adoption of International Financial Reporting Standards (IFRS) in Indonesia. The type of data used is secondary data taken from the balance sheets of banks listed on the Indonesia Stock Exchange (IDX) for the period 2010-2013. The variables used are financial ratios with Capital Adequacy Ratio (CAR), Return on Assets (ROA), Return on Equity (ROE), Loan to Deposit Ratio (LDR) and Non Performing Loan (NPL) indicators. This study uses quantitative methods, data were analyzed with a paired t-test. The results show that the implementation of IFRS has no impact on the financial performance of banks, because in principle the implementation of IFRS is not directly aimed at improving performance.  
Service Quality Relationship With Customer Satisfaction In Pdam Dwi Prasetyo; Sugiharto Sugiharto; Achmad Daengs GS; Enny Istanti; Bambang Karnain
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.68

Abstract

PDAM Surabaya is a company engaged in the field of clean water supply services. One of the goals in the form of PDAM is to meet the community's need for clean water, including the provision, development of facilities and infrastructure services and the distribution of clean water, while another goal is to participate in developing the economy to support regional development by expanding employment opportunities, and seeking profit as the main source. regional financing.PDAM Surabaya as one of the BUMDs is expected to be able to provide adequate marketing. Only companies that have advantages at the global level are able to satisfy and meet consumer needs and are able to produce quality products and are cost effective (Mulyadi, 2001). In order to achieve excellent marketing services, companies are faced with. The determination of the marketing strategy will serve as the basis and framework for realizing the work targets determined by management. Therefore we need a tool to determine the marketing strategy so that it can be seen to what extent the strategy and what has been determined can be achieved. Assessment of marketing targets plays an important role in the business world, due to the evaluation of the marketing strategy can be seen the effectiveness and determination of a strategy and its application within a certain time. The marketing strategy can approach the weaknesses and deficiencies that are still present in the company, for further improvements to be made in the future.
FACTORS AFFECTING STOCK BETA IN LQ-45 COMPANIES FOR THE 2020-2021 PERIOD Enny Istanti; Bramastyo Kusumo Negoro; Achmad Daengs GS
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.70

Abstract

The purpose of this study is to provide empirical evidence of the effect of financial leverage, earnings per share (EPS) and asset growth on beta stocks. Samples of this study are seven companies LQ45 index listed in Indonesian stock Exchange period 20 20 -20 2 1. The model used is multiple linear regression. The results show that asset growth has a significant effect on beta stocks, but financial leverage and earnings per share have no positive effect on beta stocks. While earnings per share have no significant effect on beta stocks and have a negative effect on beta stocks. The results in the study also show that financial leverage, earnings per share and asset growth have a significant effect on beta stocks simultaneously. The results have implications for prospective investors who want to invest in the stock market, especially in buying shares, should first consider asset growth factors because these factors prove to have a significant impact on stock beta.
Comparative Analysis Of Performance Appraisal Foreign Banks And Non Foreign Bank Conventional In Indonesia Bramastyo Kusumo Negoro; Enny Istanti; Achmad Daengs GS
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.71

Abstract

This study aims to compare the performance of conventional foreign exchange banks and conventional non-foreign exchange banks in Indonesia during 20 20 -20 2 1 using the RGEC method (Risk Profile, Good Corporate Governance, Earnings, Capital). This study using ROA, NPL, CAR, LDR, Institutional Ownership, Managerial Ownership, and the Commissioner of the Independent variable Samples were selected in this study with purposive sampling method amounted to 105 foreign banks and 15 non-bank foreign exchange during 20 20 -20 2 1. Analysis that using Independent t-tests on the data were normally distributed and the Mann Whitney-U test on the data is not normally distributed. In the test results stated that there are no differences in the financial performance of foreign exchange banks and non-foreign exchange banks if in view of the ratio of ROA, NPL , CAR, and LDR. And there are differences in the level of performance when viewed in terms of ownership and leadership.
EDUKASI MANAJEMEN DAN PERPAJAKAN KEPADA PELAKU UMKM DI TAMAN SATWA KEBUN BINATANG SURABAYA Dewi, Rina; Sutini, Sutini; Sugiarto, Sugiarto; Wasesa, Tjandra; Zuhroh, Diana; Wiratna, Wiratna; Wiyasa, I Gede; Tony, Heri; Karnain, Bambang; Daengs, Achmad; Teguh, Harsono; Fanisa, Fairuz; Dana, Tarisa
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25083

Abstract

Fakultas Ekonomi Universitas 45 Surabaya telah mengadakan pengabdian Masyarakat kepada pelaku UMKM khususnya tenant di bidang minum dan makanan di lingkungan Taman Satwa Kebun Binatang Surabaya di bidang pemasaran, pengelolaan keuangan, dan perpajakan. Hal ini penting mengingat UMKM merupakan kekuatan ekonomi yang harus dibekali dengan pemahaman yang berkaitan erat dengan masalah pemasaran, keuangan dan perpajakan. Kegiatan ini bertujuan memberikan edukasi kepada pelaku UMKM agar memiliki pengetahuan yang baik dalam melakukan bisnis usaha. Topik yang diangkat adalah topik yang sedang trending yaitu penggunaan digital tehnologi yang dikaitkan dengan manajemen pemasaran, manajemen keuangan dan perpajakan. Digital teknologi hadir untuk membantu manusia dengan menghasilkan output secara ringkas, singkat serta cepat. Penggunaan digital teknologi harus disikapi secara bijaksana dalam penggunaannya, karena dibalik sisi positifnya terdapat sisi negatifnya pula. Salah satu sisi gelap penggunaan teknologi adalah pinjaman online illegal yang bertebaran di jagat maya yang membawa kerugian bagi peminjam. Kontribusi penelitian ini pelaku UMKM diharapkan mendapatkan dukungan dari pemerintah dan pengelola setempat melalui pelatihan untuk mengoptimalkan penggunaan digital teknologi, memperoleh pengetahuan literasi keuangan serta pemahaman terhadap perpajakan
Factors Affecting Credit Demand at Pegadaian Companies Karnain, Bambang; Sugiharto, Sugiharto; Dewi, Rina; GS, Achmad Daengs
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the factors that influence credit demand at Perum Pegadaian. This research method is literature study. The data analysis technique is by collecting information from various sources in fields related to the factors that influence the demand for credit at Perum Pegadaian, the data is collected and analyzed and conclusions are drawn. The results of this research state that the factors that influence the demand for credit at Perum Pegadaian include (1) customer's income level, (2) customer's education level (3) interest rate (4) service at Perum Pegadaian and (5) credit repayment period.
Pengaruh Brand Image terhadap Loyalitas Pelanggan terhadap Keputusan Pembelian Spring Automotif Zainul Arifudin; Sugiharto Sugiharto; Harsono Teguh Santoso; Bambang Karnain; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5334

Abstract

This study aims to determine the relationship between brand, quality, and price on customer loyalty. This study assesses the influence of brand variables (X1), quality (X2), and price (X3) on customer loyalty (Y). Data were collected through a questionnaire method with a quantitative approach. The research sample consisted of several respondents, namely product users, the general public who are familiar with the product, and employees of PT. Indospring, Tbk. Data collection was carried out to obtain relevant information regarding perceptions and attitudes towards brand, quality, price, and customer loyalty. Validity and reliability tests were conducted to ensure the accuracy and consistency of the data used in this study. As the main analysis, the multiple linear regression method was used to test the relationship between the independent variables (brand, quality, and price) with the dependent variable (customer loyalty). The SPSS program was used to perform statistical calculations and test the proposed hypotheses. The results of this study are expected to provide deeper insight into the factors that influence customer loyalty in the context of manufacturing companies, as well as provide recommendations for companies to improve marketing strategies and retain loyal customers.
Co-Authors , Elfitra Desy Surya A Susanto Abdul Aziz Sholeh Abdul Jabarsyah Abdul Samad Arief Agnes Martalina Gasmi Agus Indarjo Agus Indarjo Agus Indarjo Agus Syahrani Ahen Nikolas Banoet Ahmad Muflih Aisya Faradilla Putri Alfiah Nofiana Ali Muhdor Amaliyah Amanda Putri Herman Boedhiarti Ana Sriekaningsih Andreansah Andreansah Andriani Andriani Ani Herna Sari Anis Yuli Astutik Anky Fibrianti ANNISA RAHMAWATI Annisa Rahmawati Annisa Rahmawati Annisa Rahmawati Aridha Prasetya Aridha Prassetya Arifah Hidayati Arminarahmah, Nur Asfar, Dedy Ari Asmara Indahingwati Asmawan, Darul Asriadi Asriadi Ayu Tri Fatma Ayu Tri Fatma Ayuningtyas, Fitri Bambang Karnain Bambang Karnain Bambang Karnain P Benedictus Alexyagtus Wangge Bramastyo Kusumo Negoro Bramastyo Kusumonegor Bramastyo Kusumonegoro Chairil Effendy Chamariyah Chin, Jacky Dana, Tarisa Dani Feki Kris Koro Dawam Multazamy Rohmatulloh de Vera, Rosemarie Virginia M. Dedy Surahman Deki Qohhar Dema Erita Deviana Amanda Putri Dewi Putri Rahmawati Dewi, Rina Diana Zuhro Diana Zuhro Diana Zuhroh Diana Zuhroh Dionisius Aldio Manuhutu Dita Indah Sari Dody Suhermawan Donny Antonius Saputra, Ignatius Dwi Krisnara Dwi Nisa Widhawati Dwi Prasetyo Edo Galih Permadi Eka Tupiana Ely Julianus Tiballa Enny Istanti Enny Istanti Enny Istanti Enny Istanti Enny Istanti Enny Susanti Erida Nursiana Erwin Tri Kurniyanto Eva Desembrianita Fanisa, Fairuz Fery Riyanto Fidah Indrayanti Fikri Firdaus Fikri Firdaus Firmansyah, Moch. Rachmandany Fitri Anggraini Freddy Cahyadi Gazali Salim Gede Wiyasa Handayan, Erna Hariyadi Hariyadi Hariyanie, Erni Harly Okprana Harsono Teguh Harsono Teguh S Harsono Teguh Santoso Heri Kusyanto Heri Toni Hendro P Hesti Pandu Widodo I Gd Wiyasa I Gde Wiyase I Gede Wiyasa Ida Ayu Putu Sri Widnyani Iklima Adilvi Artafilah Indrawati Indrawati Indriana Kritiawati Intan Febria Nita Intan Permata Sari Irma Hakim Jaya Tata Hardinata Jose Marco G. Reyes Junaidi, Muhamad Karnain, Bambang Karolus Sonu, Karolus Kornelia Sarce Kristian Mangku Setyo Panjaitan Kristiawati, Indiana Kristiawati, Indriana Kusumo Negoro, RM. Bramastyo Lapoliwa, Gerdha Erlinda Sari Lestari, Veronika Nugraheni Sri lestari, winda Lia Amalia Lintiyaningrum, Indriyani Lubis, Mhd. Dicky Syahputra Mahjudin . Mahjudin . Mahjudin Mahjudin Mahjudin Mahjudin Mahjudin Mahjudin Mahjudin, M Mahrusul Faizin Malik Hidayatullah Maria Yovita R Pandin Maria Yovita R Pandin Maria Yovita Yovita R Pandin Mashudah Hufron Mayang Puspita Amara Mhd Ali Hanafiah Moch Adam Fahmiansyah Moch Indrawan Moch Rizaldy Rahmansyah, Moch Rizaldy Moch. Rachmandany Firmansyah Moch. Rizaldy Rahmansyah Mochamad Indrawan Moh. Riskaedi Febriyan Morina Irma H.P Mufrida Zein Mufrida Zein Muhamad Azis Firdaus Muhammad Fajar Alvian Muhammad Firdaus Muhammad Firdaus Muhammad Yusuf Musriha Musriha Mutiara Fadhillah Nabila Nabila Nadia Natalia Syahfitri Nadya Vicky Nasrul Negoro, Bramstyo Kusumo Ngono Citra Zippora Ni Luh Wiwik Sri Rahayu Ginantra Niawati, Niawati Nuah P. Tarigan, Nuah P. Nugraeni, Christine Dyta Nur Ahlina Febriyati Nur Arminarahmah Nurmawati Nurmawati Okky Novianto Padjrin Padjrin Pandu Widodo, Hesti Pendi Tandi Bua Permana Ari Soejarwo Permana Ari Soejarwo Prada, Arys Prakoso, Lukman Yudho Pranoto, Hendro Purnama Putra , Nuzul Rachmansyah, Moch. Rizaldy Rachmat Susanto Rahmadani Wahalima Rosani Ramansyah Hidayat Ratih Tristianingsih Ratnauntarie, Dwie Retno Susanti Retno Susanti Retno Susanti Rezkyana Rezkyana Ridwan Shabir Rihfenti Ernayani Rina Dew Rina Dewi Rina Dewi Rina Dewi Rini Yayuk Priyati Ririn Sulistyowati Rita Rita Riyadi Nugroho Rizky Khairunnisa Sormin RM Bramastyo KN RM BRAMASTYO KUSUMO NEGORO Robbi Rahim Roymon Panjaitan Ruchan Sanusi Ruhan Sanusi Rukisah, Rukisah Rulinawaty Rusli s sutiyono S. Sugiharto Saipul Al Sukri Samsul Aripin Sandoval, Marcos R. B. Sanusi, Ruchan Sara Surya Shahran Shahran Silfia Andini, Silfia Sirajuddin Siti Khotimah Siti Nurul Hidayah Slamet Imam Syafii Soemantri, Asep Iwa Sugeng Santoso Sugiarto S Sugiharto Sugiharto Sugiharto Sugiharto Sugiharto Sujatmiko, Dedi Sujono Sujono Sulistyo Andarmoyo Sumiati Sumiati Suriyanti Suriyanti Sutini Sutini Sutini Sutini, Sutini Sutopo Sutopo Suzan Fhelda Febrina Syafi'i Syafi'i Teguh, Harsono Teuku Afriliansyah Theodorus Kristianto Thomas Stefanus Kaihatu Tiara Ratnaningrum Timotius, Elkana Tjandra Wasesa Tjandra Wasesa Toni, Heri Tony, Heri Tries Ellia Sandari Vicky Ardiansyah Vinny Alfanencia Yoastita Vivi Puspita Anggraeni Vivilitan Vivilitan Wajdi, Muh Barid Nizarudin Wanto, Anjar Wasesa, Tjandra Widji Nurhayati Winanjaya, Riki Wiratna Wiratna Wiratna Wiratna, Wiratna Wiyasa, I Gede Yen Thi Hong Pham Yuni Rachmawati Zainul Arifudin Zuhro, Diana Zulia Almaida Siregar