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All Journal Jurnal Siasat Bisnis Optimum : Jurnal Ekonomi dan Pembangunan JEJAK Journal of Economics, Business, & Accountancy Ventura The Indonesian Accounting Review JMM17: Jurnal Ilmu Ekonomi dan Manajemen DiE: Jurnal Ilmu Ekonomi dan Manajemen JPM17: Jurnal Pengabdian Masyarakat JOURNAL OF ECONOMIC SCIENCE JEB17 : Jurnal Ekonomi dan Bisnis AL ISHLAH Jurnal Pendidikan Jurnal Studi Komunikasi Ekspektra: Jurnal Bisnis & Manajemen SINERGI: Jurnal Ilmiah Ilmu Manajemen Nyimak: Journal of Communication JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK IJEBD (International Journal Of Entrepreneurship And Business Development) Berdikari: Jurnal Pengabdian Masyarakat Indonesia Media Mahardhika J-SAKTI (Jurnal Sains Komputer dan Informatika) IJISTECH (International Journal Of Information System & Technology) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Sosial Ekonomi Kelautan dan Perikanan Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan YUME : Journal of Management Jurnal Komunikasi Profesional EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Aplikasi Akuntansi Jurnal Riset Akuntansi Aksioma Building of Informatics, Technology and Science Jurnal Pendidikan dan Konseling International Journal of Economics, Business and Accounting Research (IJEBAR) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) IJISTECH JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Terapan Manajemen dan Bisnis J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan EKONOMIKA45 Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Suara Pengabdian 45 The International Conference on Education, Social Sciences and Technology (ICESST) International Journal of Economics and Management Research Cakrawala: Jurnal Pengabdian Masyarakat Global Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Mahasiswa Manajemen dan Akuntansi Journal of Management and Creative Business Jurnal Pengabdian Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu Journal of Managerial Sciences and Studies Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen) Journal of Fisheries & Marine International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership BISMA: Bimbingan Swadaya Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research
GS , Achmad Daengs
Fakultas Ekonomi Universitas 45 Surabaya
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Pengaruh Strategi Co-Branding Terhadap Keputusan Pembelian Produk Kosmetik Emina di Kota Surabaya Mutiara Fadhillah; Sugiharto Sugiharto; Bambang Karnain; Harsono Teguh Santoso; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5336

Abstract

After the Covid-19 pandemic, global challenges such as rising living costs, political uncertainty, energy crises, and extreme climate change have significantly affected various industries, including the beauty sector in Indonesia. In this competitive landscape, Emina Cosmetics seeks to maintain its relevance by adopting innovative management strategies, particularly through co-branding collaborations with well-known brands like Chatime. This study aims to analyze the influence of co-branding on consumer purchasing decisions. Data were obtained from 97 respondents using a purposive sampling technique. The analysis employed the Partial Least Square (PLS) method to examine the structural relationship between variables. The findings indicate that co-branding initiatives play a significant role in shaping consumer perceptions, enhancing brand attractiveness, and influencing purchasing decisions. These results highlight the strategic importance of co-branding as a marketing approach for companies in highly competitive markets, especially within the beauty industry.
KUALITAS PRODUK DAN PROMOSI DALAM MEMPENGARUHI KEPUTUSAN KONSUMEN MENGGUNAKAN JASA PENYEWAAN PRODUK ALAT BERAT: STUDI KASUS PADA PT.SURYA TRIAS GEMILANG Fikri Firdaus; Sugiharto Sugiharto; Bambang Karnain; Tjandra Wasesa; Achmad Daengs GS
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 3 (2021): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i3.28

Abstract

This study aims to examine and analyze the effect of quality products and promotions on consumer decisions in using services rental of heavy equipment products at PT. Surya Trias Gemilang Surabaya. Study this is implemented at PT. Surya Trias Gemilang Surabaya in April Until June 2021. The research population is consumers who have used the service rental of heavy equipment products. Samples were taken as many as 35 people with random sampling technique. Data was collected using valid questionnaire. The dependent variable in this study is the decision consumers (Y), while the independent variables are product quality (X1) and promotion (X2). Data analysis was performed using multiple linear regression method. The results showed that: (1) there was a significant effect of product quality (X1) on consumer decisions (Y) in using tenant services heavy equipment products at PT. Surya Trias Gemilang Surabaya; (2) there is an effect significant promotion (X2) on consumer decisions (Y) in using heavy equipment product rental services at PT. Surya Trias Gemilang Surabaya; and (3) there is a significant effect of product quality and promotion on decisions consumers in using heavy equipment product rental services at PT. Sun Trias Gemilang Surabaya. Product quality factor (X1) and promotion (X2) has an influence of 68.9% on consumer decisions (Y) in use the services of renting heavy equipment products at PT. Surya Trias Gemilang Surabaya, while the remaining 31.1% is influenced by other variables that are not included in this study.
Co-Authors , Elfitra Desy Surya A Susanto Abdul Aziz Sholeh Abdul Jabarsyah Abdul Samad Arief Agnes Martalina Gasmi Agus Indarjo Agus Indarjo Agus Indarjo Agus Syahrani Ahen Nikolas Banoet Ahmad Muflih Aisya Faradilla Putri Alfiah Nofiana Ali Muhdor Amaliyah Amanda Putri Herman Boedhiarti Ana Sriekaningsih Andreansah Andreansah Andriani Andriani Ani Herna Sari Anis Yuli Astutik Anky Fibrianti ANNISA RAHMAWATI Annisa Rahmawati Annisa Rahmawati Annisa Rahmawati Aridha Prasetya Aridha Prassetya Arifah Hidayati Arminarahmah, Nur Asfar, Dedy Ari Asmara Indahingwati Asmawan, Darul Asriadi Asriadi Ayu Tri Fatma Ayu Tri Fatma Ayuningtyas, Fitri Bambang Karnain Bambang Karnain Bambang Karnain P Benedictus Alexyagtus Wangge Bramastyo Kusumo Negoro Bramastyo Kusumonegor Bramastyo Kusumonegoro Chairil Effendy Chamariyah Chin, Jacky Dana, Tarisa Dani Feki Kris Koro Dawam Multazamy Rohmatulloh de Vera, Rosemarie Virginia M. Dedy Surahman Deki Qohhar Dema Erita Deviana Amanda Putri Dewi Putri Rahmawati Dewi, Rina Diana Zuhro Diana Zuhro Diana Zuhroh Diana Zuhroh Dionisius Aldio Manuhutu Dita Indah Sari Dody Suhermawan Donny Antonius Saputra, Ignatius Dwi Krisnara Dwi Nisa Widhawati Dwi Prasetyo Edo Galih Permadi Eka Tupiana Ely Julianus Tiballa Enny Istanti Enny Istanti Enny Istanti Enny Istanti Enny Istanti Enny Susanti Erida Nursiana Erwin Tri Kurniyanto Eva Desembrianita Fanisa, Fairuz Fery Riyanto Fidah Indrayanti Fikri Firdaus Fikri Firdaus Firmansyah, Moch. Rachmandany Fitri Anggraini Freddy Cahyadi Gazali Salim Gede Wiyasa Handayan, Erna Hariyadi Hariyadi Hariyanie, Erni Harly Okprana Harsono Teguh Harsono Teguh S Harsono Teguh Santoso Heri Kusyanto Heri Toni Hendro P Hesti Pandu Widodo I Gd Wiyasa I Gde Wiyase I Gede Wiyasa Ida Ayu Putu Sri Widnyani Iklima Adilvi Artafilah Indrawati Indrawati Indriana Kritiawati Intan Febria Nita Intan Permata Sari Irma Hakim Jaya Tata Hardinata Jose Marco G. Reyes Junaidi, Muhamad Karnain, Bambang Karolus Sonu, Karolus Kornelia Sarce Kristian Mangku Setyo Panjaitan Kristiawati, Indiana Kristiawati, Indriana Kusumo Negoro, RM. Bramastyo Lapoliwa, Gerdha Erlinda Sari Lestari, Veronika Nugraheni Sri lestari, winda Lia Amalia Lintiyaningrum, Indriyani Lubis, Mhd. Dicky Syahputra Mahjudin . Mahjudin . Mahjudin Mahjudin Mahjudin Mahjudin Mahjudin Mahjudin Mahjudin, M Mahrusul Faizin Malik Hidayatullah Maria Yovita R Pandin Maria Yovita R Pandin Maria Yovita Yovita R Pandin Mashudah Hufron Mayang Puspita Amara Mhd Ali Hanafiah Moch Adam Fahmiansyah Moch Indrawan Moch Rizaldy Rahmansyah, Moch Rizaldy Moch. Rachmandany Firmansyah Moch. Rizaldy Rahmansyah Mochamad Indrawan Moh. Riskaedi Febriyan Morina Irma H.P Mufrida Zein Mufrida Zein Muhamad Azis Firdaus Muhammad Fajar Alvian Muhammad Firdaus Muhammad Firdaus Muhammad Yusuf Musriha Musriha Mutiara Fadhillah Nabila Nabila Nadia Natalia Syahfitri Nadya Vicky Nasrul Negoro, Bramstyo Kusumo Ngono Citra Zippora Ni Luh Wiwik Sri Rahayu Ginantra Niawati, Niawati Nuah P. Tarigan, Nuah P. Nugraeni, Christine Dyta Nur Ahlina Febriyati Nur Arminarahmah Nurmawati Nurmawati Okky Novianto Padjrin Padjrin Pandu Widodo, Hesti Pendi Tandi Bua Permana Ari Soejarwo Permana Ari Soejarwo Prada, Arys Prakoso, Lukman Yudho Pranoto, Hendro Purnama Putra , Nuzul Rachmansyah, Moch. Rizaldy Rachmat Susanto Rahmadani Wahalima Rosani Ramansyah Hidayat Ratih Tristianingsih Ratnauntarie, Dwie Retno Susanti Retno Susanti Retno Susanti Rezkyana Rezkyana Ridwan Shabir Rihfenti Ernayani Rina Dew Rina Dewi Rina Dewi Rina Dewi Rini Yayuk Priyati Ririn Sulistyowati Rita Rita Riyadi Nugroho Rizky Khairunnisa Sormin RM Bramastyo KN RM BRAMASTYO KUSUMO NEGORO Robbi Rahim Roymon Panjaitan Ruchan Sanusi Ruhan Sanusi Rukisah, Rukisah Rulinawaty Rusli s sutiyono S. Sugiharto Saipul Al Sukri Samsul Aripin Sandoval, Marcos R. B. Sanusi, Ruchan Sara Surya Shahran Shahran Silfia Andini, Silfia Sirajuddin Siti Khotimah Siti Nurul Hidayah Slamet Imam Syafii Soemantri, Asep Iwa Sugeng Santoso Sugiarto S Sugiharto Sugiharto Sugiharto Sugiharto Sugiharto Sujatmiko, Dedi Sujono Sujono Sulistyo Andarmoyo Sumiati Sumiati Suriyanti Suriyanti Sutini Sutini Sutini Sutini, Sutini Sutopo Sutopo Suzan Fhelda Febrina Syafi'i Syafi'i Teguh, Harsono Teuku Afriliansyah Theodorus Kristianto Thomas Stefanus Kaihatu Tiara Ratnaningrum Timotius, Elkana Tjandra Wasesa Tjandra Wasesa Toni, Heri Tony, Heri Tries Ellia Sandari Vicky Ardiansyah Vinny Alfanencia Yoastita Vivi Puspita Anggraeni Vivilitan Vivilitan Wajdi, Muh Barid Nizarudin Wanto, Anjar Wasesa, Tjandra Widji Nurhayati Winanjaya, Riki Wiratna Wiratna Wiratna Wiratna, Wiratna Wiyasa, I Gede Yen Thi Hong Pham Yuni Rachmawati Zainul Arifudin Zuhro, Diana Zulia Almaida Siregar