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Interpersonal Care Activities and Brand Equity Increase Patient Response at Type B Hospitals in Bekasi Nurfauzia, Irma; Indrawati, Ratna; Dewi, Sandra
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.780

Abstract

This research is based on the results of initial observations, which found that 67% had problems related to Patient Response, of which 80% had problems regarding Customer Loyalty, where patients were reluctant to recommend Type B Hospitals in Bekasi to others on social media. The purpose of this study was to analyze the simultaneous influence of social media marketing activities, interpersonal care activities, and hospital brand equity on the responses of non-insured patients at Type B Hospitals in Bekasi. This research method was quantitative with a cross-sectional design. The population in this study was all non-insured outpatients and inpatients who visited or received treatment at Type B Hospitals in Bekasi. The minimum sample size in this study was 101 respondents. The data collection technique used a questionnaire, and the analysis method used the three-box method and SEM-PLS. The results showed there is an influence of simultaneous social media marketing activities, interpersonal care activities, and hospital brand equity on patient responses. Social media marketing activities and interpersonal care activities have an impact on responding to patients with hospital brand equity as intervening variables.
Co-Authors , Rahmi Abubakar, Mohammad Adria Fahyumi Alfanzha Afni, Widia Khairun Afrizal Agatha Vivian Giovani, Agatha Vivian Giovani Agrina Riandani Agustina, Annisya AKHMAD Akhmad Darmawan Alamsyah, Ferdy Aliza Novia Rahmawati Alsyahidan Arsyad Amanda, Jelli Putra Andrew Shandy Utama andrew shandy utama, andrew shandy Andry Andry Anis Widayati Anne Putri Annisya Agustina Ardiansah, Ardiansah Ariani, Yuri Arlen, Fauzi Armaita Arrozi Adhikara, MF. Arrozi, M.F. Asri Rozak Astri, Difia Aulia, Syafa Baginda Parsaulian Bagio Kadaryanto, Bagio Beni Rawadi Berlianto, Margaretha Pink Bintang Purba Christever, Christever Chrisvi Febriani Adha Cici Pramida Cixo Cixo Debby Sinthania Delfit Devy Winata Dewi Haryati Dewiana, Meita Dian, Wahyuni Dickson, Dickson DM, M. Yusuf Dwi happy anggia sari Dwi Intan Puspitasari Dzakiyah Suci Yuhary Edi Hamdi Endang Ruswanti Evi Susi Sandrawita br. Saragih Fadhilah Fitria Fadilla Putri Fadillah, Resi Fahmarita Fahmarita Fahrila Firdaus Faiza, Jennifer Anggela Faizah, Mayla Safira Fatika, Neza Fayane, Ostari Febrina, Cory Fiki Pramita Fitra Gunarti Fitri Handayani Fresia Grestiana Fyona Hadisty Ghina Alya Dzakwan Ghina Fitri Tampubolon Girsang, Andri J. Gusrianti, Gusrianti Haifa Najla Amri Hakim, Fakhri Taufiqul Handayani, Reska Hani, Rahma Almira Haryanto, Totok Hasby Assidiqi Hasibuan, Eka Khairani Hasmita Hasmita, Hasmita Hasnati Hasnati, Hasnati Hayati, Syukra Helmi Helmi Henmaidi Henmaidi Henmaidi, Henmaidi Herlina Hesi Eka Puteri Hidarpa, Nana Hilma Yessi Hilmy, M. Reza Hisbul Habib, Habib HM, Makkah I Made Raditya Mahardika idris, Wafda Aulia Ihsan, Diky Nafisa Imelda, Rezky Indayana Febriani Tanjung, Indayana Febriani indriani monica, muthia Natasya veronica Intan Kumala Dewi Intan Muliana Rhamdhani Intan Silviana Intan Silviana Ira Paramastri Ira Safira Irsakinah, Irsakinah Ismail, Djauhar Ismail Isriani, Rahmi Johar, Olivia Anggie Jufrika Gusni Kemala, Qori Dwi Khadis, Syarif Khairunnisa, Viona Kurnia Ramadhan Kurniawan, Mario Kusumapradja, Rokiah Lara Paradilla Lathifa Asma Hayati Lisa Monica Lydia Lydia, Lydia M.F. Arrozi maidawilis, maidawilis Maidawillis, Maidawillis Malika Candra Kirana MARDATUL HUSNI, RISA Marlina, Vivi Mashudani, Lizda Mayasari, Destin Dwi Mela Aliani Meliza Dara Puspita Mevya, Eva Azharina MF. , Arrozi MF. Arrozi Adhikara Miftahur Rahmah Miftahurrahmi Oktavia Mike Asmaria Mila Nor Elijha Moh. Fachrurrozy Basalamah Mohamad Reza Hilmy Mona Adria Wirda Muhammad Panji Al Gazali Muji R., Tri Septin Muliawan, Marjono Mutia Alya Surianto Nabila Rahmadani Najmi, Pyona Faddila Nasfi, Nasfi Nasution, Aisyah Maulidina Nasution, Tasya Nasya Aulia Ramadhani Nazilla Fahira Nazillaturrahmi Niken Rika Saputri Nilam Permata Sari Nisfi Rahmadhani Nofierni, Nofierni Nofita, Alsil Novera Martilova Novera, Milya Nur fajarriah Nurfadila Nurfauzia, Irma Oksep Adhayanto Oktaviandini, Dila Pardede, Rudi Popy Ardian Ningsih Zega Pratiwi Susanty, Ade Pratiwi, Velina Prima Minerva Putri Yulia Ningsih Putri, Anggie Kurnia Putri, Natasya Kaila Putri, Nayla Dwi Putri, Windi Elsa Rahmad, Tantri Yanuar Rahmadani Eka Putri RAHMAT SYAHNI Rahmatika, Zulfa Rahmayani, Novi Rahmi Rahmi Rahmi Rahmi Ramaita Ramaita, Ramaita RATNA INDRAWATI RESPATI, RUSVI Resty Dila Aryanti Rian Adi Pamungkas Rina Anindita Rina Mariyana Rina Panggabean Rini Andriani Riska Aulia Rita Wahidi , Kemala Rizkia, Dian Gema Roheman Roheman, Roheman Rudi Febriamansyah S Siswanto Sabri Sabri SAFEI, MUHAMMAD Safitri, Tiara Sahala Fransiskus Marbun Saputra, Muhammad Rian Saputri, Niken Rika Selfira, Lyoni Selvia Selvia Septa Reni Sesi Ulul Azizah Setiawan, Eka Shela Kurnia Putri Sherly Oktaviani Sianturi, Yessyca Sihotang, Roma Ulina Br Silvia Dewi, Debby SRI RAHAYU Suci Ramadhani Sudiono, David Supriyantoro Supriyantoro Suratno, Ujang Surianto, Mutia Alya Syaputra, Zikir Irwanda Tantri Yanuar Rahmat Syah Tasya Nasution Tito Andryansyah Tjipto Rini Tri Indah Prasasti Tri Yuliana Trisna Ajan, Anggra Utama, Andrew Sandy Utama, Andrew Shady WAHYUNI, VANIA Wantu, Hasyim Mahmud Welvy Fenancy Widyatmike Wijaya, Sudarma Wiwit Febrina Wulanda Putri Widy Yalid Yalid Yaswinda Yaswinda Yaswirman, Yaswirman Yasypi’i Pakhiri Caniago Yesi, Hilma Yesyka Yetti Yuderna, Vivi Yuliana, Wilda Yulsyofriend, Yulsyofriend Yunda, Irzanto Zauzza Stabita Zulhelmi zulhelmi zulhelmi Zulhelmi, Zulhelmi Zulvera