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Kegiatan Marketing Public Relations Terhadap Proses Pengambilan Keputusan Pembelian Apartemen Pada Generasi Milenial Gunawan Wiradharma; Khaerul Anam; Karina Pramita Ningrum
LUGAS Jurnal Komunikasi Vol 4, No 2: DESEMBER 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v4i2.1221

Abstract

The construction and sale of apartments in big cities have increased, leading to competition between companies that sell or lease apartment units. Marketing public relations activities are important in encouraging consumers to attract prospective customers' interest in the decision-making process. The purpose of this research is how the influence of marketing public relations activities on the decision-making process of buying apartments in the millennial generation in an apartment in Depok City in October 2019. This research's indicators are publications, media identity, events, news, speeches, participation in social activities, and sponsorship. The purchase decision-making process indicators are the introduction of needs, information seeking, alternative evaluations, purchasing decisions, and post-purchase behavior. This research method is a quantitative and explanatory survey of tenants/buyers of the period in October 2019. This study concludes that marketing public relations activities positively influence the purchase decision-making process to buy Apartment X units in millennials.
Alih wahana folklor Indonesia dalam tumbler kopi Gunawan Wiradharma; Zul Fahmi; Melisa Arisanty
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 1 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i1.2902

Abstract

In the current era of digitalization, the development of folklore culture has changed drastically. Folklore, which was originally known as an oral tradition, was gradually eroded, destroyed, and transformed into something new. The purpose of this research is to find out how to transfer a folklore tradition into a Starbucks coffe tumbler. Qualitative followed by descriptive analysis method is the type of method used in this study indicate that the process of transferring the folklore tradition into the form a Starbucks coffe in the form of shrinking and varied changes. the shrinking of the transfer of oral folklore into a Starbucks coffe tumbler is very much dominated by the substructure of characters and plots. Meanwhile, in the form of non-verbal folklore, it displays the shape of the building, traditional clothes, and the technology used by the area. This research also shows that the transfer of folklore traditions into the form of a tumbler brings a crucial and big idea for cultural preservation and environmental care.
PENGALAMAN KONSUMEN TERHADAP LAYANAN GOJEK DI KOTA JAKARTA: STUDI KUALITATIF DESKRIPTIF Gunawan Wiradharma
Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gojek is the first application for ordering taxibike in Indonesia. The existence of Gojek supports people’s lifestyle that always want to make all things easy and practical. The purpose of this research is to understand customer’s expirience with Gojek’s service in Jakarta. Research methods are used qualitative methods. Data is collected by observation and depth interview with 5 Gojek users. From each interviewed respondents were satisfied with the use of applications Gojek, so until now they still rely on Gojek as one of the alternative means of transportation of their flagship motorcycle taxi online. Key words : Customer’s expirience, Gojek application, Gojek users.
GOOGLE CLASSROOM OR MOODLE? : UNIVERSITY STUDENT SATISFACTION IN DISTANCE LEARNING COMMUNICATION DURING COVID-19 PANDEMIC Gunawan Wiradharma
Jurnal Komunikasi dan Bisnis Vol. 8 No. 2 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i2.674

Abstract

Distance learning is currently very much influenced by communication media. If in the past distance learning was done by module correspondence via postal delivery, now it is done using public internet facilities. Especially in the COVID-19 pandemic, almost all tertiary institutions utilize online learning for their lectures. There are two features that are commonly and commonly used as learning communication tools namely using Moodle and Google Classroom. The researcher uses the value expectation theory which is a derivative of the uses and gratification theory as a guideline for analyzing data and problems found in this study. Discussion Motives will include information, personal identity, integration and social interaction, and entertainment. Satisfaction will be achieved if the motive is fulfilled. The gap between satisfaction sought and satisfaction obtained will indicate differences in the level of satisfaction. The research method used is a comparative survey research. Data collection techniques through questionnaires were given to each of 116 Moodle and Google Classroom feature users in one of the public higher education in Jakarta. The results of this study were 232 PTN students were satisfied after using Moodle and Google Classroom features. Keywords: Motive, Satisfaction, Google Classroom, Moodle.
The Video Online Learning Guides for Beginner College Students Gunawan Wiradharma; Melisa Arisanty; Alpin Herman Saputra; Khaerul Anam; Anton Robiansyah
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2020): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v4i3.4378

Abstract

College students who do online learning will certainly feel different from conventional learning experiences, especially at the beginning level college students. They have discussions every week and work on assignments. Current learning is risky with plagiarism. In addition, there are still college students who do not know how to take part in online learning properly. Based on simple observations, they do not pay attention to the rules of working on discussions or assignments so well that a guide is needed in conducting online learning through community service activities. Our community service program in the field of education is to create video Online Learning Guides. This video consists of a Brief Overview of Online Learning, Work on Assignments, Search for Reference Lecture Assignments, Writing Quotations and Bibliography, and Collecting Assignments. After this video has been completed, we will request comments from college students in the 2020 period based on good video media criteria. The selection of respondent samples will be conducted at UPBJJ Universitas Terbuka Jakarta, Palembang and Mataram. The results of this community service activity are an online learning guide that can guide them in conducting online learning when conducting discussions, doing assignments, through collecting discussions and assignments. This video can be used anytime according to college student needs through easily accessible media and and can help college students get better grades.
Identifikasi faktor pendukung pariwisata halal Efraim Bavo Priyana; Dhimas Setyo Nugroho; Gunawan Wiradharma; Nong Ayu Triyanti Utami Hakim; Erick Karunia
INOVASI Vol 18, No 2 (2022)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.579 KB) | DOI: 10.29264/jinv.v18i2.10916

Abstract

Perkembangan pariwisata di Indonesia berkembang seiring kemajuan wilayah. Perkembangan setiap wilayah menghasilkan tempat pariwisata yang menarik dikunjungi. Indonesia dengan penduduk muslim terbesar di dunia dan memiliki daerah wisata yang beraneka ragam diharapkan menjadi tempat pariwisata halal. Sulawesi selatan sebagai salah satu potensial untuk dilakukan penerapan pariwisata hala diharapkan memiliki kelengkapan untuk mendukungnya, dimana penelitian ini akan meneliti dengan melakukan identifikasi faktor pendukung pariwisata halal. Adapun metode yang digunakan adalah wawacara dan melakukan penyebaran kuesioner kepada Stakeholders di Kota Makassar selanjutnya akan di analisis dengan SWOT. SWOT adalah singkatan dari Strengths (kekuatan), Weaknesses (kelemahan), Opportunities (peluang), dan Threats (ancaman). Hasil didapat dari identifikasi faktor ini adalah Peningkatan layanan dan pengelolaan wisata halal secara baik, Mengoptimalkan promosi dan citra sebagai penggerak pariwisata halal serta Pengembangan yang infrastruktur pendukung pariwisata halal, Membuat paket wisata halal yang lebih menarik dan Melakukan promosi ke setiap daerah dengan penduduk muslim dominan di Indonesia, Pelatihan dan peningkatan pengetahuan kepada masyarakat daerah berpotensi pariwisata halal. Faktor diatas diharapkan dapat dikembangkan untuk mempersiapkan pariwisata Halal agar dapat berkembang dan berkelanjutan.
COMPETENCY MAPPING OF GRADUATE LEARNING OUTCOMES IN STRENGTHENING THE INDEPENDENT CAMPUS CURRICULUM Ida Royandiyah; Gunawan Wiradharma; Rachmawati Windyaningrum; Isma Dwi Fiani; Nila Kusuma Windrati
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.837

Abstract

This study aimed to determine the mapping of graduate learning achievement competencies in strengthening the independent campus curriculum. This research uses mixed-method approach with descriptive research to overview the mapping of the learning achievement competencies of graduates needed by students, graduates, and users of the Bachelor Communication Studies Program at the Universitas Terbuka. The methods of data collection in this study using documentation review techniques, interviews and surveys. Based on the results of the data and research analysis, it can be concluded: 1) The suitability of the field of work according to the alumni has the suitability of the field of communication; and 2) Based on the results of the research, the competency aspect of the attitude aspect is 100% obtained by the alumni, while the industry needs for the attitude aspect is 98.7%. The general skill competency obtained by alumni is 97.8%, while 100% of industry needs are indispensable in work. The knowledge aspect competence obtained by the alumni is 97.2%, while the industrial needs in the knowledge aspect are needed at 94.2%. The competency aspect of special skills obtained by alumni is 89.8%, while industry needs, according to alumni, are 100% for all elements contained in particular skills.
Penggunaan Komunikasi Nonverbal dalam Perkawinan Campuran Dina Dewita Bi’an; Lukman Saleh Waluyo; Gunawan Wiradharma
IKOMIK: Jurnal Ilmu Komunikasi dan Informasi Vol. 2 No. 1 (2022): June
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/ikomik.v2i1.2810

Abstract

Salah satu aspek dalam kajian komunikasi antar budaya adalah komunikasi yang terjadi di antara perkawinan campuran pasangan suami istri yang berasal dari dua latar belakang budaya berbeda. Komunikasi yang berlangsung di antara mereka disebut komunikasi antarbudaya. Artikel ini akan membahas sejauh mana penggunaan komunikasi nonverbal pada proses komunikasi yang berlangsung pada pasangan beda kewarganegaraan. Metodologi yang dipakai adalah kualitatif fenomenologi dengan teknik nonprobabilita purposif sampling. Hasil penelitian ini adalah budaya dan psikologis berpengaruh dalam proses komunikasi seseorang. Fungsi komunikasi nonverbal dalam perkawinan campuran dapat berbeda karena dipengaruhi beberapa hal, salah satunya adalah penggunaan bahasa verbal. Miskomunikasi dapat terjadi ketika orang antarbudaya berkomunikasi. Komunikasi antarbudaya dapat dikatakan efektif apabila kedua pihak dapat secara akurat memprediksi dan menjelaskan perilaku masing-masing. The practice of mixed marriage between husband and wife comes from two different cultural backgrounds, the communication that is different between them is called intercultural communication. The methodology used is qualitative phenomenology with a non-probability purposive sampling technique. This study is conducte to determine the use of nonverbal communication in the communication process that occurs in couples of different nationalities. The results obtained from this study are cultural and psychological influences on a person’s communication process. The function of nonverbal communication in communication in mixed marriages can be different because it is influence by several things, one of which is the use of verbal language. Miscommunication can occur when people across cultures communicate. Intercultural communication can be said to be effective if both parties can accurately predict and explain each other’s behavior.
Membangun City Branding Lokalitas dalam Tumbler Starbucks: Suatu Pendekatan Budaya Gunawan Wiradharma
PERSPEKTIF Vol 11, No 3 (2022): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i3.6842

Abstract

This research aims to provide a comprehensive overview of how Tumbler Starbucks City Series Indonesia builds city branding on displayed cities. The method used in this study is qualitative with several supporting techniques such as library study techniques, listen, and record. The results of this study showed that the Tumbler Starbucks City Series can be said to "successfully" display a form of local wisdom such as highlighted elements of dance culture, traditions, and landmarks. Nonetheless, the process in building city branding has not been able to be a strong parameter in an effort to increase tourists. There are several problems that can be felt in the application of city branding in the cover tumbler Starbucks City Series. First, the branding implications contained on this tumbler cover have some contradictions between marketing goals and communication goals. Second, the city image built on a Starbucks City Series tumbler is limited to traditional landmarks and dance. Third, the relatively expensive price of tumblers is also a major drawback to the city branding process in Starbucks tumblers.
Pengaruh Komunikasi Internal dan Gaya Kepemimpinan terhadap Motivasi Kerja ASN Ari Cahyo Nugroho; Gunawan Wiradharma
IKOMIK: Jurnal Ilmu Komunikasi dan Informasi Vol. 1 No. 1 (2021): July
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/ikomik.v1i1.1889

Abstract

Internal conditions and leadership style seem to affect the work motivation of employees of ASN Human Resources Development Agency of the Ministry of Communication and Informatics, this is seen from several changes of the head of the agency at the Human Resources Development Agency. The problem formulation for this study is: How much influence internal communication has on work motivation; How much influence leadership style has on work motivation; and How much influence internal communication and leadership style has on work motivation. The results showed that internal communication and leadership style influenced work motivation. The correlation coefficient value is 0.727, indicating a strong relationship between the two category research variables. The coefficient of determination value indicates 52.8%, interpreted as internal communication and leadership style has an influence on work motivation and the other 47.2% is influenced by other factors outside of internal communication and leadership style. Internal communication has a positive effect, the communication created between leaders and employees has been very good. Leadership style affects work motivation, leadership style shows an open attitude. Internal communication and leadership style affect work motivation. Kondisi internal dan gaya kepemimpinan tampak mempengaruhi motivasi kerja karyawan ASN Badan Litbang SDM Kementerian Komunikasi dan Informatika, hal ini terlihat dari beberapa kali pergantian kepala badan pada Badan Litbang SDM. Rumusan masalah untuk penelitian ini yakni: Seberapa besar pengaruh komunikasi internal terhadap motivasi kerja; Seberapa besar pengaruh gaya kepemimpinan terhadap motivasi kerja; dan Seberapa besar pengaruh komunikasi internal dan gaya kepemimpinan terhadap motivasi kerja. Hasil penelitian menunjukkan bahwa komunikasi internal dan gaya kepemimpinan berpengaruh terhadap motivasi kerja. Nilai koefisien korelasi 0,727, menunjukkan hubungan kedua variabel penelitian kategori kuat. Nilai koefisien determinasi menunjukkan 52,8%, ditafsirkan komunikasi internal dan gaya kepemimpinan memiliki pengaruh terhadap motivasi kerja dan 47,2% lainnya dipengaruhi oleh faktor-faktor lain diluar komunikasi internal dan gaya kepemimpinan. Komunikasi internal berpengaruh positif, komunikasi yang diciptakan antara pimpinan dan karyawan sudah sangat baik. Gaya kepemimpinan berpengaruh terhadap motivasi kerja, gaya kepemimpinan memperlihatkan sikap terbuka. Komunikasi internal dan gaya kepemimpinan berpengaruh terhadap motivasi kerja.
Co-Authors Abdurrahman Rahim Thaha Ace Sriati Rachman Adamy, Zulham Aditya Prasetyo, Mario Afdol Tharik W S Agil Rakasiwi Akadira, Tora Alpin Herman Saputra Anjani, Afifah Annisa, Azizah Mujahidah Ardiasih, Lidwina Sri Ari Cahyo Nugroho Arifah Bintarti arina rubyasih, arina B. Kristiono Soewardjo Batti, Steviani Budiman, Rahmat Budiwati, Yulia Cicilia Clara Devi Anggraini Cicilia Clara Devi Anggraini Cicilia Clara Devi Anggraini, Cicilia Clara Devi Clara Devi Anggraini, Cicilia Dede Kurniyawan Dede Mahmudah Dede Mahmudah Dewi Maharani Rachmaningsih Dewi, Danar Kristiana Dhimas Setyo Nugroho Diana, Mustika Dina Dewita Bi’an DWI RAHMAWATI Dwi Rahmawati Dwi Suprabowo Edward Zubir Efraim Bavo Priyana eka evriza, eka Eka Novita Sari Eraskaita Ginting Fadli, Muhammad Rijal Fadloli, Fadloli Fiani, Isma Dwi Guntur Freddy Prisanto Hakim, Nong Ayu Triyanti Utami Ida Royandiah Ida Royandiyah Imam Nuraryo Imelda Paulina Soko, Imelda Indah, Rosiana Nurwa Irwan Trinugroho, Irwan Isma Dwi Fiani Isma Fiani Karina Pramita Ningrum karunia, Erick Khaerul Anam Khoirul Anam Khusnul Fatonah Khusnul Fatonah Koesanto, Stefani M. A. A. Koesanto, Stefani Made Ayu Artharini Kristiana Dewi, Danar Kurnia Endah Riana Kurniawati Mahardika, Esti Kurniyawan, Dede Kuswanti, Eko Lukman Saleh Waluyo Mario Aditya Prasetyo Mario Aditya Prasetyo Mario Aditya Prasetyo Mario Aditya Prasetyo Meirani Harsasi Melisa Arisanty Melisa Arisanty Melisa Arisanty Melisa Arisanty Miftahunnisa' Igiriza Mikaresti, Pamela Mujazi Mujazi Niken Febrina Nila Kusuma Windrati Nining Suryani Nining Suryani Nisa, Rochmatul Uma Khoerun Nong Ayu Triyanti Utami Hakim Nugroho, Dhimas Setyo Nur Indah Yusari Nurdiansyah, Aulia Nurmanita, Tiara Sevi Poppy Ruliana Pramitasari, Muktia Prasetyo, Mario Aditya Priono, Mochamad Priyana, Efraim Bavo Purwanto, Agus Joko Puspitasari, Anggun Rachmawati Windyaningrum Raden Sudarwo Raesita Rakhmawati Rosadi Rahmaddian Rahmat Budiman Rahmat Budiman Rahmat Fadhli Rakasiwi, Agil Riady, Yasir Riana, Kurnia Endah Rita Herlina Robiansyah, Anton Rohmah, Dewi Wardah Mazidatur Rosadi, Raesita Rakhmawati Sari, Novitalia Ablinda Sayimer, Idil Sediyaningsih , Sri Sediyaningsih, Sri Sediyaningsih, Sri Sedyaningsih, Sri Selly Anastassia Amellia Kharis Simabur, Lisda Ariani Sopandi, Agus Tatang Sri Maulidia Permatasari Sri Maulidia Permatasari Stefani M. A. A. Koesanto Stefani Made Ayu Sudarwo, Raden Sudarwo, Raden Sukatmi, Sri Suko, Imelda Paulina Suparti Suparti Syinta, Irhamny Maya Unggul Utan Sufandi Valentino, Rahmat Alifin Valentino, Rahmat Alifin Vivi Indra Amelia Nasution Widiyanto Widiyanto Widiyanto Windi Baskoro Prihandoyo Yasir Riady Yulia, Irla Yusuf, Salaisyah Amalia Zul Fahmi Zul Fahmi Zul Fahmi