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Junaidah Junaidah
Universitas Islam Negeri Raden Intan Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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EDUCATIONAL CUSTOMER SATISFACTION SOPIA, MAYA; DERMAWAN, OKI; JUNAIDAH, JUNAIDAH
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 4 No. 3 (2024)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v4i3.3379

Abstract

In education, a marketing strategy is an effort to connect producers, usually schools, with customers or potential customers. The main goal of this strategy is to increase customer satisfaction by understanding customer needs and expectations and producing superior value compared to competitors. Schools must consider internal and external components and the environment that can influence the success of marketing plans. Education marketing helps attract new students and retain old students. Schools can manage and develop effective strategies by using the marketing mix concept (product, price, place, promotion, people, physical evidence, process). Building trust and loyalty also requires strengthening relationships with communities and maintaining educational quality. Educational institutions can adapt to changes and remain competitive in the market by using the right marketing strategies. This research analyzes the marketing strategies implemented by two private schools, SDIT Pelita Khoirul Ummah and SDIT Muhammadiyah Gunung Terang, in Bandar Lampung, in the context of Islamic education. Both schools have high standards in education and management, with professional teachers and adequate facilities. Although SDIT Pelita Khoirul Ummah shows a higher level of customer satisfaction in the tangible and responsiveness aspects, SDIT Muhammadiyah excels in reliability and assurance. Through a qualitative approach, this research reveals how the two schools strive to understand community needs and improve educational services in order to compete in a tight market. The research results show that effective marketing strategies contribute to parental trust and loyalty, as well as growth in student numbers. ABSTRAKDalam pendidikan, strategi pemasaran adalah upaya untuk menghubungkan produsen, biasanya sekolah, dengan pelanggan atau calon pelanggan. Tujuan utama dari strategi ini adalah untuk meningkatkan kepuasan pelanggan dengan memahami kebutuhan dan harapan pelanggan serta menghasilkan nilai yang lebih unggul dibandingkan dengan pesaing. Sekolah harus mempertimbangkan komponen internal dan eksternal serta lingkungan yang dapat mempengaruhi keberhasilan rencana pemasaran. Pemasaran pendidikan membantu menarik siswa baru dan mempertahankan siswa lama. Sekolah dapat mengelola dan mengembangkan strategi yang efektif dengan menggunakan konsep bauran pemasaran (produk, harga, tempat, promosi, orang, bukti fisik, proses). Membangun kepercayaan dan loyalitas juga memerlukan memperkuat hubungan dengan masyarakat dan mempertahankan kualitas pendidikan. Institusi pendidikan dapat menyesuaikan diri dengan perubahan dan tetap kompetitif di pasar dengan menggunakan strategi pemasaran yang tepat. Penelitian ini menganalisis strategi pemasaran yang diterapkan oleh dua sekolah swasta, SDIT Pelita Khoirul Ummah dan SDIT Muhammadiyah Gunung Terang, di Bandar Lampung, dalam konteks pendidikan Islam. Kedua sekolah memiliki standar tinggi dalam pendidikan dan manajemen, dengan pengajar yang profesional dan fasilitas yang memadai. Meskipun SDIT Pelita Khoirul Ummah menunjukkan tingkat kepuasan pelanggan yang lebih tinggi dalam aspek tangible dan responsiveness, SDIT Muhammadiyah unggul dalam reliability dan assurance. Melalui pendekatan kualitatif, penelitian ini mengungkap bagaimana kedua sekolah berupaya memahami kebutuhan masyarakat dan meningkatkan layanan pendidikan guna bersaing dalam pasar yang ketat. Hasil penelitian menunjukkan bahwa strategi pemasaran yang efektif berkontribusi pada kepercayaan dan loyalitas orang tua, serta pertumbuhan jumlah siswa.
Adapting of Quality Education; Towards Excellent and Competitive Higher Education Junaidah, Junaidah
JURNAL AL-TANZIM Vol 6, No 1 (2022)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.868 KB) | DOI: 10.33650/al-tanzim.v6i1.3232

Abstract

This study aims to analyze the adaptation of higher education in facing the dynamics of the times so that excellence and being able to win the competition. This study uses a phenomenological type of qualitative approach, in which researchers collect data through interviews, observation, and documentation. The data analysis technique is carried out through condensation, display, and data verification stages. The results showed that Raden Intan State Islamic University of Lampung has various strategies in improving the quality of its education through vision, leadership, and managerial reformulation, promoting good service, which is the institution's core business, both in academic and non-academic fields. Need learning-based services are also carried out in the form of e-learning-based learning, high impact-based lecturer research, community service, financial management, human resources, information systems, organizational culture, and collaboration, both in academic and non-academic fields.
Women's Leadership in Creating Change, Synergy, and Empowering Human Resources in Madrasah Junaidah, Junaidah; Haryani, Dwi; Fanisyah, Elsah
JURNAL AL-TANZIM Vol 7, No 1 (2023)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v7i1.4681

Abstract

Women's leaders have begun to play an active role in organizational activities in various fields, including education. Therefore, this study aims to analyze women's leadership in creating change, synergy and empowering existing human resources in madrasas using a descriptive and qualitative approach. This study used data collection techniques through interviews, observation, and documentation. Data analysis is divided into three current flows of activity: data reduction, data display, and concluding. According to the findings of this study, women leaders lead in several ways, including creating change by applying several principles of being open, insightful, and skilled; being disciplined, authoritative, and responsible; engaging in routine observation and discussion; and improving quality by participating in training. Furthermore, by creating synergy by applying the principle of cooperation and involving all human resources in decision-making that is consistent with decisions and policies, Then, in empowering human resources, women leaders apply the principles of assigning tasks and responsibilities according to competence, collaborating, granting autonomy, and facilitating human resources so that they are freer to develop themselves, especially those related to improving the quality of their learning activities. Based on these findings, this study is expected to serve as a model for women leaders to follow to become quality leaders.
Pengorganisasian Supervisi Akademik di SMK Negeri Tanjungsari Raharjo, Sujoko Budi; Hasan, Yetri; Thahir, Andi; Ayu, Sovia Mas; Junaidah, Junaidah
Attractive : Innovative Education Journal Vol. 4 No. 3 (2022): Attractive : Innovative Education Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/aj.v4i3.494

Abstract

This study aims to describe the academic supervision of school principals in improving teacher performance at SMKN Tanjungsari, South Lampung Regency. A phenomenological approach with a case study design was used in this field research using data collection techniques through observation, interviews with school principals, vice principals in the academic field, vice principals in quality management, Islamic Religious Education subject teachers. The results showed that good management of school principals in academic supervision which included planning, organizing and supervising resulted in an increase in teacher performance which could be seen in the many types of activities carried out and the many school members involved. Keywords: Academic Supervision, Teacher Performance, School Principle
Internalization of Anti-Corruption Values at the University of Lampung: Integrative Curriculum Junaidah Junaidah; Syarifah Nurbaiti; Riduan Riduan; Amilda Amilda
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 4 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v14i4.2110

Abstract

This study aims to describe the integrated anti-corruption values in Islamic Religious Education courses at the University of Lampung. The research method used is qualitative with a phenemological approach. Data obtained through observation, interviews, and documentation, data analysis steps using condensation, data presentation and conclusion drawing. The results of this study indicate that the internalization of anti-corruption values uses an integrative model. The nine anti-corruption values are integrated into four materials, namely God and religion, human nature and the universe, the sources of Islamic teachings; and creed, sharia, morality and muamalah. Internalization of these values uses the method of Small Group Discussion, Role-Play and Simulation, Discovery Learning, Self-Directed Learning, Cooperative Learning, Collaborative Learning, Contextual Teaching and Learning, Project Based Learning.
MENIMBANG KEBIJAKAN NASIONAL DAN GLOBAL DALAM PENDIDIKAN ISLAM: KAJIAN LITERATUR REVIEW TERHADAP IMPLEMENTASI DAN RELEVANSI UU SISDIKNAS DI ERA GLOBALISASI Luvianingtias, Shera Nabila; Lestari, Rahayu; Romlah, Romlah; Abdurrahman, Abdurrahman; Junaidah, Junaidah
Jurnal Kepemimpinan dan Pengurusan Sekolah Vol. 10 No. 4 (2025): December (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jkps.v10i4.1014

Abstract

This study aims to examine the relevance and implementation of Law Number 20 of 2003 concerning the National Education System (UU Sisdiknas) within the context of globalization in Islamic education in Indonesia. Using a critical literature review approach, this research analyzes national and international publications from the last five years to evaluate the relationship between national education policies and global demands. The findings reveal that globalization has significantly influenced the direction of Islamic education policies, particularly in adapting to technological, economic, and socio-cultural developments. Although the UU Sisdiknas provides a legal framework for integrating Islamic education into the national education system, its implementation still faces several challenges, such as the lack of alignment between Islamic spiritual values and global competencies, weak institutional coordination, and limited digital readiness. Therefore, the development of Islamic education policies should be directed toward achieving a balance between spirituality and modernity by emphasizing curriculum innovation, teacher professionalism, and adaptive governance so that Islamic education can remain competitive while preserving its foundational Islamic values.
Co-Authors A. Gani, A. Abdul Somad, Abdul Abdurahman . Abdurahman Abdurrahman Agung W. Nugroho Agus Pahrudin Agusrianti, Agusrianti Ahmad Fauzan Ahmad Fauzan Ahwat, Dadang Utuh Amilda Amilda Amiruddin Amiruddin Amiruddin Amiruddin Andi Faisal Bakti & Venny Eka Meidasari Andi Thahir Andini, Resti Anggia, Rifka Ayu Anggraini, Dinda Tri Anita Sari Anwar, Muhammad Saidun Apriyadi, Ridho Arinza Justistio Arrahman, Hafizh Badrudin Basyar, Syarifudin Batrisiya, Lais Bedi, Firman Bedi, Fisman Cem, Caroline Dedi Andrianto Deswinta, Deswinta Dewi, Mega Silvia Dwi Haryani Elistatia, Usi Endang Wahyuningsih Eti Hadiati Fanisyah, Elsah Fatahul Azwar Fisman Bedi Gasmi, Nur Muhammad Hasan, Yetri Hati, Intan Permata Idham Kholid Iqwaningsih, Linda Irwandi, Feri Joni Muara Kasturi, Rima Khabib, M Aliful Khoirunisa, Desti Kholipah, Nur Loviana, Shelvia Lutfiyah, Binti Luvianingtias, Shera Nabila Mahardika, Nikita Putri Mahendra Mahendra Mahendra, Mahendra Maratus Sholehah MasAyu, Sovia Mayang Sari Mayasari, Efrida Mazaya Linda Shilmina Meisuri Mirna Wati, Mirna Muharni, Sri Nadia, Putri Nangniva, Thantasia Naufal, Ilzam Nurani Nurani Nurbaiti, Syarifah Nurhasanah Nurhasanah Nuroni, Muhammad Amin Nurul Istiqomah Oki Dermawan Oktaviana N, Shella Prawitasari, Andriyani Putri, Yola Arjunita Qonita, Neila Rachmawaty M. Noer Raharjo, Sujoko Budi Rahayu Lestari Rahmadani Rahmadani Rasyid, Mukhtar Rengganingtiyas, Karinta Riduan Riduan Romlah Saputra, Rasyid Septia, Rizka Siti Patimah Siti Wuryan SOPIA, MAYA Sovia Mas Ayu Subandi Subandi Suzana, Hera Syahyudi, Arman Syarif Maulidin Syarifah Nurbaiti Syarifudin Basyar Taufik Hidayat Wahyuni, Sintya Eka Wardhani, Suryaningtiyas Puspa Wardhani, Utari Christya Widiastuti, Eka Yanawati, Yanawati Yetri Hasan Yola Arjunita Putri Yopanti, Enie Zakiyah, Lutfi Maura Zefliani, Zella