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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Creative Research Management Journal Indonesia Berdaya Quantitative Economics and Management Studies Bima Journal : Business, Management and Accounting Journal Jurnal Fokus Manajemen Ekonomia JELAJAH: Journal of Tourism and Hospitality Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi Multidisciplinary Journals Ekonomia Jurnal Pusat Manajemen Jurnal Gotong Royong Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Pakar Manajemen Journal of Accounting and Management (JAM) Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Social Sciences Journal Journal of Business Management Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian Jurnal Pengabdian Mandiri Journal of Applied Financial Management (JAFM) Jurnal Inovasi Kerja Nyata (JIKN) Jurnal Akuntansi, Manajemen, Ekonomi Islam Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Tito Irwanto
Universitas Dehasen Bengkulu
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Pemasaran Terhadap Usaha Makro Kecil (UMKM ) Terhadap Penjualan Ketoprak Di Daerah Padang Serai Kota Bengkulu Putri, Jessica Nadia; Febliansa, M. Rahman; Gayatri, Ida Ayu Made Er Meytha; Irwanto, Tito
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8703

Abstract

This study explores the role of marketing strategies in enhancing the sales performance of traditional culinary products, specifically *ketoprak*, among Micro, Small, and Medium Enterprises (MSMEs) in the Padang Serai area of Bengkulu City. MSMEs play a crucial role in the regional economy by creating employment opportunities and supporting local economic growth. However, these businesses often face significant challenges in marketing, particularly amid increasing competition. Therefore, this research aims to assess the extent to which marketing strategies implemented by ketoprak vendors influence their sales outcomes.
Online Marketing Strategy On Purchasing Decisions At Small And Medium Enterprises (UKM) Snack Barokah Bengkulu Putra, Agung Pratama; Irwanto, Tito; Abi, Yudi Irawan; Putra , Iswidana Utama
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 1 No. 3 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v1i3.239

Abstract

A widely used marketing strategy is the marketing mix. The marketing mix refers to the types of decisions that are made when marketing a product or service to consumers. The marketing mix also applies in online marketing, although the decisions made in online marketing may differ from traditional marketing. The purpose of this study is to identify factors that can influence and become elements of the preparation of marketing strategy Snack Barokah, compile and recommend the right marketing strategy to applied to Usaha Snack Barokah in an effort to expand the market and determine the priority order of strategies that can be applied in marketing products Snack Barokah in an effort to expand the market. The results showed that the instrument used in this study was a questionnaire, which consisted of 8 questions for the online marketing variable (X), 8 questions for purchasing decisions (Y), with a total of 80 research respondents. The research questionnaire contains a description of the respondents and answers to the questions given. The characteristics of respondents in this study are based on gender, age, latest education, occupation and number of visits per month.
Sosialisasi Penyusunan Laporan Keuangan Menggunakan Microsoft Excel (Streetsteamgruop) Maulana, Sidik; Gayatri, Ida Ayu Made Ermeytha; Irwanto, Tito; Wagini, Wagini
Jurnal Gotong Royong Vol 1 No 1 (2024): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i1.6268

Abstract

This activity aims to socialize the use of Microsoft Excel as a tool for preparing financial reports for small businesses, especially streetstemgroup. Small businesses often face challenges in managing their finances effectively, which can impact business sustainability and growth. Good preparation is essential for monitoring cash flow, identifying profitability, and meeting tax obligations. However, many small business owners do not have the knowledge or resources to implement complex financial reporting systems. In this outreach, we developed a training module that teaches the basics of preparing financial reports using Excel. This module covers how to record daily transactions, create a general journal, post to a general ledger, prepare a trial balance, and produce financial reports such as a balance sheet, profit and loss report, and cash flow report. This training was carried out in several sessions with a practical approach, where participants directly practiced financial recording and analysis using Excel. With better bookkeeping, it is hoped that small businesses can optimize their financial performance, make better business decisions, and increase their ability to survive and thrive in a competitive market. Recommendations for further activities include further module development and providing ongoing support for small businesses in implementing technology-based financial bookkeeping.
Pendampingan Strategi Pemasaran Produk Minuman Juice Float Cream di Kawasan Kota Lestari, Tri; Irwanto, Tito; Susena, Karona Cahya; Handayani, Sri; Sari, Desti Rupita
Jurnal Gotong Royong Vol 1 No 2 (2024): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i2.6743

Abstract

In a country, the economy depends on the efforts made by its people. Micro, Small and Medium Enterprises (MSMEs) are businesses that have an important role in Indonesia's economic growth. One of the MSME sectors that is often found in urban areas is MSMEs in the beverage sector. This community service (PKM) activity was carried out with the MSME partner Juice Float Cream in the city area. In this activity the aim is to provide motivation for MSMEs to improve marketing so that they can increase income. This service activity is carried out using providing material regarding financial management and digital marketing as well as strategies that must be implemented by MSMEs. The conclusion from this service is that MSMEs need assistance in terms of product marketing assistance in both online and offline markets.
The Effect Of Work Ability And Work Motivation On Employee Performance At The Ulu Musi Sub-District Office, Empat Lawang Regency Putra, Jemi; Irwanto, Tito; Abi, Yudi Irawan
Journal of Business Management Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v1i2.160

Abstract

Agencies always strive for their employees to work well so that they can achieve the best performance. To create good employee performance, of course, there are several things that must be considered by agencies, such as work ability and work motivation. The purpose of this study was to determine the effect of work ability and work motivation on employee performance at the Ulu Musi Sub-District Office, Empat Lawang Regency. The sample in this study was 33 employees at the Ulu Musi Sub-District Office, Empat Lawang Regency. Data collection using questionnaires and the analysis method used is multiple linear regression, determination test and hypothesis testing. The results of multiple linear regression calculations obtained multiple linear regression equations Y = 8.650 + 0.334X1 + 0.478X2. The coefficient of determination of the Adjusted R square value is 0.455. This means that X1 (work ability), and X2 (work motivation) affect performance (Y) by 45.5% while the remaining 54.5% is influenced by other variables not examined in this study. The F test results show that the significance is 0.000 <0.05. Because the level of significance is below 0.05, it shows that together X1 (work ability) and X2 (work motivation) have a positive and significant influence together on performance (Y). Work ability has a positive and significant effect on performance because the significant value is 0.041 <0.05, work motivation has a positive and significant effect on performance because the value is 0.007 <0.05.
The Influence Of Work Enthusiasm And Work Motivation On Employees' Performance At Bank Bengkulu Branch Of Tais Fitri, Dwi Kusmita; Irwanto, Tito
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i2.237

Abstract

This study aims to determine whether there is an effect of work enthusiasm and work motivation on employees’ performance at Bank Bengkulu Branch of Tais. This type of research is quantitative descriptive research, which is a technique used to explain and present numerical data through various statistical methods. The population in this study were all 27 employees of Bank Bengkulu Branch of Tais. While the sample is using the total sampling method of 27 people. Types and sources of data are primary and secondary data, while data collection techniques use questionnaires. The data analysis used in this research is simple linear regression test, t test and Determination (R2). The results of this study indicate that there is an influence of work enthusiasm and work motivation on employees’ performance at Bank Bengkulu Branch of Tais. The level of relationship between the two variables is in the very strong category, which means that the ability of the independent variable to explain the dependent variable is good.
The Influence Of Electronic Word Of Mouth (E-Wom) On Impulse Buying Behaviour For Nuface Products On The Tiktok Platform (Case Study Of Feb-Unived Students) Mukmin, Suprian Fikril; Irwanto, Tito; Abi, Yudi Irawan
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i2.238

Abstract

The rapid development of information and communication technology, along with the emergence of advanced smartphones, has driven the increasing use of social media, including TikTok. TikTok, through its TikTok For Business feature, has become a potential platform for promotional strategies, including for Nuface, which employs an Electronic Word of Mouth (E-WOM) strategy. However, the trend of product de-influencing, which encourages consumers to avoid impulsive purchases, has left Nuface trailing behind its competitors. In Indonesia, impulsive buying behavior is relatively common, with 35% of consumers attracted by appealing promotions, and 56.7% of students struggling to control their impulsive purchases. This study aims to analyze the relationship between E-WOM and impulsive buying behavior for Nuface products. The research is associative, involving 100 respondents selected through non-probability sampling methods, specifically purposive sampling and accidental sampling. Data were analyzed using descriptive analysis techniques, Spearman's rank correlation coefficient, and hypothesis testing. The results indicate that Nuface's E-WOM strategy achieved an average score of 84.1%, signifying that Nuface's E-WOM is quite effective among students. Impulsive buying of Nuface products also recorded an average score of 82.5%, indicating that students tend to engage in impulsive buying. Although the correlation between E-WOM and impulsive buying is relatively weak, hypothesis testing showed significant results with a p-value < α (0.006 < 0.05), indicating a significant relationship between E-WOM and impulsive buying of Nuface products.
Factors Affecting Customer Loyalty at Bakso Anna Viral Bengkulu Salsabila, Aldy Andhika; Irwanto , Tito; Zoniarti , Zoniarti
Jurnal Pusat Manajemen Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i1.763

Abstract

The importance of customer loyalty in the culinary business, especially in the face of fierce competition. Issues at Bakso Anna Viral Bengkulu include perceived value, product quality, price, and customer satisfaction, which affect loyalty. The research questions and objectives are aimed at testing the influence of these variables. This study is limited to quantitative methods using a survey approach (questionnaire) and purposive sampling techniques. The sample consists of 100 respondents who have purchased Bakso Anna Viral at least three times. The instruments were tested for validity and reliability using SPSS. Data analysis was conducted using multiple linear regression, T-test (partial), F-test (simultaneous), and the coefficient of determination R². The results of the multiple linear regression show the equation: Y = 1.883 + 0.210 X1 + 0.257 X2 + 0.227 X3 + 0.206 X4, indicating a positive regression direction, meaning that the variables of perceived value (X1), product (X2), price (X3), and customer satisfaction (X4) have a positive influence on customer loyalty to Anna Viral Bengkulu meatballs. The coefficient of determination (R-squared) value from SPSS 25.00 is 0.924. This means that perceived value, product, price, and customer satisfaction influence customer loyalty by 92.4%, while the remaining 7.6% is influenced by other factors. The results of the t-test at a significance level of 0.05 indicate that, individually, X1, X2, X3, and X4 have a significant influence on customer loyalty toward Anna Viral Bengkulu meatballs, with values of X1 = 0.004, X2 = 0.005, X3 = 0.014, and X4 = 0.018
The Effect Of Service Quality On Customer Loyalty Mediated By Jne Express Customer Satisfaction In Bengkulu City Rafles, Fadhlu Rohman Dian; Sari, Desti Rupita; Irwanto, Tito; Febliansa, M. Rahman
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.8982

Abstract

The purpose of this study was to determine the Analysis of the Effect of Service Quality on Consumer Loyalty Mediated by JNE Express Consumer Satisfaction in Bengkulu City. The type of research used is quantitative. The population in this study were all JNE Express consumers in Bengkulu City. The sampling technique used simple random sampling with a sample size of 150 people. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis using SmartPLS 4 is the outer model, inner model and bootstrapping test. The results of this study indicate that: (1) service quality has a positive effect on customer satisfaction. This is evidenced by the t-statistic value of 5.362 which is greater than the t-table value (1.65) with a significance level of 0.000 (<0.05). (2) service quality has a negative effect on customer loyalty. This is evidenced by the t-statistic value of 1.340 which is smaller than the t-table value (1.65) with a level of significance of 0.192 exceeding the predetermined standard (<0.05). (3) customer satisfaction has a positive effect on customer loyalty. This is evidenced by the t-statistic value of 3.585 which is greater than the t-table value (1.65) with a significance level of 0.000 (<0.05). (4) service quality on customer loyalty mediated by customer satisfaction has a positive effect. This is evidenced by the mediation coefficient of the t-statistic value of 3.034 which is greater than the t-table value (1.65) with a significance level of 0.002 (<0.05).
The Influence Of Leadership Style, Motivation, Discipline And Workload On Employees’ PerformanceAt The Food Security Service Of Bengkulu Province Rusminita, Esi; Irwanto, Tito; Hidayah, Nenden Restu
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.7667

Abstract

Leadership is at the same time a manager who must organize, give orders as well as protect his subordinates, namely employee performance and solve problems that arise. The purpose of thisstudy was to determine the effect of the leadershipstyle of the Head of Service on employee performance at the Food SecurityService of Bengkulu Province. The sample in this study were 50 employees whoworked at the Food Security Service of Bengkulu Province. Data collection using questionnaires and analysis methods used are validity test analysis, reliabilitytest, multiple linear regression, coefficient of determination R2 and hypothesis testing.Based on the results of thestudy, the multiple linear regression equation isY = 2.643 + 0.013X1 + 0.026X2 + 0.268X3 + 0.653X4 + e. Variable X1(Leadership Style) has a significant effect on Y (Employee Performance) this can be seen from the significance value of 0.05 <0.01, it can be concluded that hypothesis 1 is accepted. Variable X2 (Motivation) has a significant effect on Y (Employee Performance) this can be seen from the significance value of 0.05 <0.01, it can be concluded that hypothesis 2 is accepted. Variable X3 (Discipline) has a significant effect on Y (Employee Performance) this can be seen from the significance value of 0.01 <0.05, it can be concluded that hypothesis 3 is accepted. Variable X4 (Workload) has a significant effect on Y (Employee Performance) this can be seen from the significance value of 0.01 <0.05, it can be concluded that hypothesis 4 is accepted. The simultaneous test results show that H0 is rejected and Ha is accepted, between the independent variables, namely X1 (leadership style), X2 (motivation), X3 (discipline), X4 (workload), have a significant effect together on employee performance (Y) because the significant value of 0.01 is less than 0.05.
Co-Authors A.A. Ketut Agung Cahyawan W Abi , Yudi Irawan Abi, Yudi Irawan Abrianto, Bimo Agusman Ameri Agustina Agustina Ahmad Soleh Aji Purnomo Akbar , Kaisar Alesandro, Cixo Alif Novliyan Alamsyah Amelia Amelia Ameri, Agusman Anamica, Marshello Andini , Fira Juli Andry Mochamad Ramdan Apit Fathurohman Aprian, Rio Apriana, Yesi Apriani, Denny Aprianti, Jesi Aprilia Azari Apriyadi Apriyadi, Apriyadi Aprizal , M Irpan Aprizal, M.Irpan Ardiansyah, Rivaldo Dwi Ariantara, Yudi Arianto, Tezar Arusdi Arusdi Arusdi, Arusdi Astuty , Kamelia Astuty, Kamelia Atharrafly , Muhammad Atharrafly, Muhammad Augusta, Bella Ayu Nopia Erniati Bara Calang Dewa Bela, Sinta Belli Liberti Bimo Abrianto Chandra, M. Jeffri Arlinandes Dadi Apriadi Damarsiwi, Eska Prima Monique Deli Efrianto Desi Maryani Desita, Ridha Tri Destina Paningrum Dewa , Bara Calang Dewi Harweni Dewi Harwini Dinda Yulistin Dona, Hesti Pestiko Donny Christopel Dora Wasi Effendi , Yanto Effriando, Millean Elenri, Heni Elisa Fitri Elvemas Nopentri Eno Pramino Erlin Priandi Erniati, Ayu Nopia Febliansa, M. Rahman Febriawan, Dandi Ferza Dwianda Afrimarsa Fira, Tiara Elma Fitri, Dwi Kusmita Fitriani, Asty Eka Gayatri, Ida Ayu Made Er Meytha Gayatri, Ida Ayu Made Ermeytha Gayatrie Ratna Bella Gempita Amellia Juniarti Gilang Fajar Utama halimah, rikeirafsanjani Hamid, Darwan Handayani, Sri Hanila , Siti HANUARSYAH , DWI Hanuarsyah, Dwi Hariyadi, Wahyu Herfianti, Meiffa Herlina, Yeni Herry Novrianda Hidayah, Nenden Restu I Wayan Adi Pratama Ica Devisa Agustina Ida Anggriani Ida Anggriani Ida Anggriani Ida Ayu Made Er Metha Gayatri Ikbal Wahyudi Ina Sintia Wati Irwandi, Abdurrahman Iswidana Utama Putra Iwi Karmita Sari Juniar, Intan Kamelia Astuty Karona Cahya Susena Kasari, Yosi Kencana, Putri Kurniawan, Kimas Kusnadi, Deky Laura, Fadila Putri Leoni Terry Lestari, Ayuni Wulan Lestari, Lisa Dwi Likasma, Fingkin Lisa Dwi Lestari Liza Yulianti Lola Vitaloka Lydia Gustina Putri Maulana, Sidik Melinda, Tri Febrina Meta Novita Mia Tri Agustina Mikaresti, Pamela Mu'min, Halek Muhammad Rahman Febliansa Muhammad Ridho Ariansyah Mukmin, Suprian fikril Mursana MW , Rahmat Nurwahid Nasution, Suswati Neri Susanti Nia Indriasari Nia Indriasari Nia Indriasari, Nia Nirta Vera Yustanti Nisah, Cintia Chairu Nori Dwi Apriandi Nur Augus Fahmi Nur Mohammad Syahputra Nurhalimah Tusadiyah Nurzam, Nurzam Ogriansyah, Gioni Okta Karneli, Okta Patrisia, Eka Salsa Prabowo, Devo Prananda , M. Akbar Prananda, M Akbar Pranata, Fheroansyah Ade Pratama, Meylan Pratama, Yoga Anugra Pratama, Yolan Agung Prawitasari, Andriyani Prayogo, Catur Panggih Priandi, Erlin Putra , Dwingki Marta Putra , Iswidana Utama Putra, Adisi Putra, Agung Pratama Putra, Dwingki Marta Putra, Edo Agus Putra, Iswidana Utama Putra, Jemi Putri , Lydia Gustina Putri Ramaddan Putri, Jessica Nadia Putri, Lidya Gustina Putri, Lydia Gustina Putri, Shofi Rahmadannia Radili, Putri Rafles, Fadhlu Rohman Dian Rafsanjani, Rikei Rahmi, Fathur Rajaliu, Haqil Ramadan Subhi Ramaddan, Putri Ramahdani, Dita Rasuma, Hafiz Agung Redi Redi Redi Redi Redi Ridha Tri Desita Rio Aprian Riri, Alita Riska Melda Sari Rizki , M. Gilang Rizki, Muhammad Gilang Robiansyah, Anton Royanti Royanti Royanti Rusminita, Esi Rydarto, Dennis Salsabila, Aldy Andhika Sandi, Zulia Saputra , Wahyu Adi saputra, Arzil azizah Saputra, Debi Tri Saputra Sari, Desti Rupita Selpi Ayu Lestari Sepliana, Rike Siti Hanila Siti Martini Sri Handayani Subhi, Ramadan Suhendar, Cecep Sukandi Andi Sulisti Afriani Sulisti Afriani, Sulisti Sulistiani Sulistiani, Sulistiani Sumadi, Delvi Suradilaga, Nanda Suswati Nasution Suswati Nasution Suwarni Suwarni Suwarni T, Oscar Julius Gamaliel Tawakal, Anzori Tri Febrina Tri Febrina Tri Febrina Melinda Tri Febrina Melinda Tri Febrina Melinda Tri Febrina Melinda, Tri Tri Lestari Tri Seira Febrisa Triasleni, Elza Septi Usi Aradela Vandri Salomo Lumban Gaol Viqi Al Candra Wagini Wagini Wagini, Wagini Wahyu Hariyadi Wahyudi, Ikbal Wahyuni, Amalia Wahyuningtias, Anggea Wasi, Dora Weni Wulandari Wijaya, Ermy Wike Safitri Wulandari, Melsa Yanti, Rina Trisna Yanto Efendi Yasa, Pri Yogha Yeni Herlina Yesi Indian Ariska Yessinia Febiola Nainggolan Yeti Hamlaini Yodista, Yodista Yohana Andriani Yudi Irawan Abi Yudi Irawan Abi Yulianti, Oni Yun Fitriano Yusmaniarti Yusuf Wahyudi Zelinda Prasentia Zoniarti , Zoniarti Zoniarti, Zoniarti Zulkifli Zulkifli