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Analysis Of Marketing Strategies At F2r Dira In Manna South Bengkulu District Nur Mohammad Syahputra; Tito Irwanto; Yudi Irawan Abi; Yun Fitriano
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6151

Abstract

The aim of the research is to analyze the marketing strategy at F2R Dira in Manna, South Bengkulu Regency. The sample in this study was 55 people, namely 5 employees at F2R Manna, South Bengkulu Regency and 50 customers. The analysis method used is SWOT analysis which consists of an Internal Strategy Factor Matrix (IFAS) and an External Strategy Factor Matrix (EFAS). The result of adding up the strengths is 22.00 while the weaknesses are 11.34, so the internal factor quadrant is 22.00 – 11.34= 10.66, meaning the ability of F2R Dira in Manna, South Bengkulu Regency to utilize strengths and minimize weaknesses. is internal. The opportunity for this strategy is 19.90 and the threat is 11.59. So the external factor quadrant is 19.90 – 11.59 = 8.31, meaning the high ability of F2R Dira in Manna, South Bengkulu Regency in exploiting opportunities and overcoming threats faced by F2R Dira. Dira's F2R strategy in Manna, South Bengkulu Regency supports an aggressive strategy, or SO strategy in the SWOT matrix, namely producing contemporary souvenirs, promoting products through social media and expanding product market areas by selling online.
Pengenalan Kewirausahaan Dan Wirausaha Digital Pada Ma An-Nur Pagar Jati Kota Bengkulu Irwandi, Abdurrahman; Soleh, Ahmad; Irwanto, Tito; Astuty, Kamelia
Jurnal Dehasen Untuk Negeri Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i1.6786

Abstract

At MA AN-NUR Pagar Jati, Bengkulu City, students are a small group of people who will face the world of work to meet their financial needs. Currently, the industrial world is moving very fast, so students must be able to keep up with the times. This introduction to entrepreneurship and digital entrepreneurship aims to foster creative, innovative, independent, leadership attitudes, being good at managing money, and having a spirit of never giving up are some of the entrepreneurial attitudes that need to be instilled in students. Currently, it is very important to use social media in the sales system in order to increase promotions and increase sales throughout the world easily without spending a lot of money. This starts from an introduction to the target regarding the importance of knowing (digital marketing) for entrepreneurship where the world of digital marketing from year to year to the next will always be used and always in the future because in the current era it is a digital era. The introduction of entrepreneurship and digital entrepreneurship that is taught is expected to be able to reduce consumerist patterns in children by training them to create something of value and bringing the next generation to create jobs in the future
Effect Of Supervision And Work Discipline To Employee Performance High Prosecutor Of Kabupaten Kaur Suhendar, Cecep; Irwanto , Tito; Abi, Yudi Irawan
Jurnal Pusat Manajemen Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v1i2.578

Abstract

The aim of this research is to determine the effect of supervision and disciplinary work on the performance of Kaur Regency High Prosecutor's Office employees. The population in this study was all 29 employees of the Kaur Regency High Prosecutor's Office, with a total sample of 29 employees. The sampling technique is cluster sampling. Data analysis technique using multiple linear regression. The research results show that by simultaneously comparing the Fcount value with Ftable, it is known that the Ftable value is 3.757 > 3.16 and it can be concluded that supervision and work discipline have a significant effect on employee performance at the Kaur District District Prosecutor's Office. Based on the partial test, it is known that supervision has a positive and significant effect on the performance of the Kaur Regency District Prosecutor's Office employees with a sig value of 0.004 < alpha (0.05), while work discipline has a positive and insignificant effect on the performance of the Kaur Regency District Prosecutor's Office with a sig value of 0.810 > alpha (0.05)
Improving The Competitiveness Of The Main Healthy Work Business Of Srikuncoro Village, Pondok Kelapa Sub-District, Central Bengkulu District (Meningkatkan Daya Saing Usaha Utama Pekerjaan Sehat Desa Srikuncoro Kecamatan Pondok Kelapa Kabupaten Bengkulu Tengah) Chandra, M. Jeffri Arlinandes; Novrianda, Herry; Mikaresti, Pamela; Soleh, Ahmad; Irwanto, Tito; Abi, Yudi Irawan
Indonesia Berdaya Vol 6, No 1 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2025986

Abstract

Srikuncoro Village is a village located in Pondok Kelapa Sub-district, Central Bengkulu Regency, Bengkulu Province, approximately 16 kilometres from Bengkulu City. Judging from the existing resources, Srikuncoro Village has good potential for the development of small industries, especially household industries in the food sector. One of the small industries in Srikuncoro Village is the Karya Sehat Utama food processing home industry. This industry has strengths in the form of products that have characteristics and potential to be developed. Based on the situation analysis and survey that has been carried out, the proposer and partners agreed on several problems faced, namely limited understanding of legal protection for MSME actors; limited production equipment or technology; limited understanding in managerial aspects (Production, Marketing and Finance); and limited use of information technology in marketing. To overcome these problems, the service team and partners agreed on several solutions to be carried out, namely education on understanding legal protection for MSME actors is expected to improve a healthy and proper business climate among MSME actors to develop rapidly; providing assistance with production equipment or product processing technology to support production capacity according to market needs; education and training in managerial aspects (production management, marketing management and financial management) and training in the use of information technology in online product marketing. In addition, the output of this PkM Lecturer programme will be published in a national journal with ISSN.Abstrak. Desa Srikuncoro merupakan desa yang terletak di Kecamatan Pondok Kelapa, Kabupaten Bengkulu Tengah, Provinsi Bengkulu, kurang lebih 16 kilometer dari Kota Bengkulu. Dilihat dari sumber daya yang ada, Desa Srikuncoro memiliki potensi yang baik untuk pengembangan industri kecil, khususnya industri rumah tangga di bidang pangan. Salah satu industri kecil yang ada di Desa Srikuncoro adalah industri rumah tangga pengolahan pangan Karya Sehat Utama. Industri ini memiliki kekuatan berupa produk yang memiliki ciri khas dan berpotensi untuk dikembangkan. Berdasarkan analisis situasi dan survei yang telah dilakukan, pengusul dan mitra sepakat mengenai beberapa permasalahan yang dihadapi, yaitu keterbatasan pemahaman tentang perlindungan hukum bagi pelaku UMKM; keterbatasan alat atau teknologi produksi; keterbatasan pemahaman dalam aspek manajerial (Produksi, Pemasaran dan Keuangan); dan keterbatasan pemanfaatan teknologi informasi dalam pemasaran. Untuk mengatasi permasalahan tersebut, tim pengabdi dan mitra sepakat mengenai beberapa solusi yang akan dilakukan, yaitu edukasi tentang pemahaman perlindungan hukum bagi pelaku UMKM diharapkan dapat meningkatkan iklim usaha yang sehat dan layak di kalangan pelaku UMKM agar berkembang pesat; pemberian bantuan alat produksi atau teknologi pengolahan produk untuk mendukung kapasitas produksi sesuai kebutuhan pasar; pendidikan dan pelatihan dalam aspek manajerial (manajemen produksi, manajemen pemasaran dan manajemen keuangan) serta pelatihan dalam pemanfaatan teknologi informasi dalam pemasaran produk secara daring. Selain itu, luaran program Dosen PkM ini akan dipublikasikan dalam jurnal nasional ber-ISSN.
The Effect Of Green Product And Green Advertising On He Purchase Decision Of Drinking Water In The Kitaro Brand On The Community Of Pondok Kelapa District, Bengkulu Central Bengkulu Kusnadi, Deky; Soleh, Ahmad; Irwanto, Tito
Social Sciences Journal Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v1i1.75

Abstract

The green marketing or go green campaign program in Indonesia is shown by the development of environmentally friendly products (green products) by the industry to attract consumers to make purchases. The purpose of this study was to determine the effect of green advertising and green products on purchasing decisions of drinking water in the KitaRO brand in the community of Pondok Kelapa District, Central Bengkulu Regency. The sample in this study was 100 people from Pondok Kelapa District, Central Bengkulu Regency who purchased KitaRO bottled drinking water. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 7.153 + 0.282X1 + 0.562 X2, this describes a positive regression direction, meaning that there is a positive influence between X1 (Green product) and X2 (green advertising) on purchasing decisions (Y). It means that if the Green product and green advertising variables increase, it will increase purchasing decisions. The magnitude of the coefficient of determination is 0.390. This means that X1 (Green product) and X2 (green advertising) affect purchasing decisions (Y) by 39% while the remaining 61% is influenced by other variables not examined in this study. The results of the t-test at a significance level of 0.05 explain that partially the Green product and green advertising variables have a significant influence on the variable purchasing decisions of drinking water in the KitaRO brand in the community of Pondok Kelapa District, Central Bengkulu Regency. The results of the F test at a significance level of 0.05 explains that the Green product and green advertising variables have a simultaneous (together) influence on the decision to purchase KitaRO branded drinking water in the community of Pondok Kelapa District, Central Bengkulu Regency
Model Keputusan Pembelian Produk Dengan Menggunakan Celebrity Endorse Pada Platform Tiktok Di Universitas Dehasen Bengkulu Kasari, Yosi; Irwanto, Tito; Putra, Iswidana Utama
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i1.7454

Abstract

The development of digital technology, especially in social media such as TikTok, has brought significant changes in consumer behavior, especially in purchasing decisions for product. Along with the increase in social media, the presence of celebrity endorsers has a significant influence on consumer purchasing decisions. The purpose of this study is whether attractiveness, trustworthiness and expertise have an effect on purchasing decisions for product on Tiktok platform at Universitas Dehasen Bengkulu. This research method uses quantitative research and data collection using questionnaire techniques, with a sample of 120 respondents. The results showed that multiple linear regression Y = 20,924 + 0.253 X1 + 0.260 X2 + 2.546. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between Celebrity Endorse variable (X1), Tiktok Platform (X2) value is 0 (zero), the purchasing decision (Y) Tiktok platform at Universitas Dehasen Bengkulu. The results show that the results of the Celebrity Endorse test (XI) show t count 3.894> t table 1.980 and sigfinication 0.000 t table 1.980 and sigfinication 0.005 2.45, it is concluded that it accepts the hypothesis, meaning that there is a simultaneous influence between Celebrity Endorse (XI), Tiktok Platform (X2) on purchasing decisions for Tiktok Platform at Universitas Dehasen Bengkulu. This can be seen at a significance level of 0.000 > 0,05.
Strategy For Developing Palm Sugar Business In Lebong Regency Mursana; Susanti, Neri; Irwanto, Tito
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.629

Abstract

The purpose of the study was to determine the strategy for developing the palm sugar business in Lebong Regency. The sample in this study was 45 people consisting of 5 employees of the Tebo Lai Palm Sugar Business, Lebong Regency for internal factors and 40 people for external factors, namely customers of the Tebo Lai Palm Sugar Business, Lebong Regency. The analysis method used was a SWOT analysis consisting of the Internal Strategy Factor Matrix (IFAS) and the External Strategy Factor Matrix (EFAS). The results showed that the strategy of the Tebo Lai Palm Sugar Business, Lebong Regency supports an aggressive strategy, or SO strategy in the SWOT matrix. The result of the addition of the strengths owned is 18.75 while the weaknesses are 11.73, so the internal factor quadrant is 18.75 - 11.73 = 7.02, meaning the ability of the Tebo Lai Palm Sugar Business, Lebong Regency to utilize strengths and minimize weaknesses that exist internally. The opportunities owned from this strategy are 17.59 and threats are 11.03. So the external factor quadrant is 17.59 - 11.03 = 6.55, meaning the high ability of the Tebo Lai Palm Sugar Business, Lebong Regency, in utilizing opportunities and overcoming threats faced by the company in marketing the ground coffee business. If the two weighted values ​​are combined in the IE matrix, then both will meet in cell I, which supports an aggressive strategy.
Pengenalan Bisnis Digital Bagi Generasi Muda Dalam Menumbuhkan Jiwa Kewirausahaan Pada Siswa SMKN 3 Kabupaten Seluma Irwanto, Tito; Abi, Yudi Irawan; Herlina, Yeni; Melinda, Tri Febrina; Ariantara, Yudi
Jurnal Dehasen Mengabdi Vol 4 No 1 (2025): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i1.7931

Abstract

Introducing understanding and education to teachers and students of SMKN 3 Seluma begins by explaining the material about the Introduction of Digital Business for the Young Generation in Fostering the Spirit of Entrepreneurship in Students by downloading the Profit Anywhere application, this activity is also a forum for lecturers of the Faculty of Economics, Dehasen University to implement learning or theories that have been taught in lectures because in the world of work to come, students are required to be smart in choosing the type of entrepreneurship or can choose to become entrepreneurs who can create their own jobs instead of relying on jobs that are open to the public and many competitors. In this activity, students are also given an understanding of how to become a young entrepreneur who can provide benefits to many people.
Membangun Ketahanan Pangan Terhadap Budidaya Ayam Kampung Golden Irwanto, Tito; Aprizal, M.Irpan; HANUARSYAH , DWI; RAFSANJANI, RIKEI; NOVRIANDA, HERRY
Jurnal Kewirausahaan dan Bisnis Vol. 5 No. 2 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v5i2.118

Abstract

Local chickens have great potential to be developed into superior seeds in an effort to support food security and improve the welfare of farmers, in Indonesia there are reportedly 32 local chicken species. Local chickens are more resistant to diseases, especially avian influenza (AI) or bird flu, than purebred chickens because they have a higher percentage of antiviral genes (Mx +), so it is done by utilizing available resources. including through the utilization of yard land by cultivating Golden type native chickens in RT.03, RW.03 Betungan Village, Selebar Subdistrict, Jalan A.Khalik. The method of implementing our community service which is used for the cultivation of golden type native chickens in maintaining food security is patterned after counseling and mentoring, Thus in applying the community service program, we carry out golden native chicken cultivation activities, The purpose of this activity is to provide insight, knowledge and skills in the use of more modern technology in the form of utilizing land to be used as a rearing cage, for breeding, raising chickens, and selling chickens of all ages. In addition to fulfilling animal protein needs for the household scale, it can also increase residents' income by selling. The sale can be through various social media such as WhatApp Group, Facebook, Instagram, and Tiktok so that it is hoped that it will revive the economy of RT.03, RW.03 Jalan A.Khalik, Betungan Village, Selebar District and it is hoped that residents around RT3 can follow the golden chicken cultivation.
Analisis Komparatif Pelayanan Indomaret Dan Alfamart Di Tais Kecamatan Seluma Aprianti, Jesi; Tito Irwanto; Melinda, Tri Febrina; Putri , Lydia Gustina
Jurnal Multidisiplin Vol. 1 No. 3 (2025): March
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v1i3.165

Abstract

One of the retail businesses that serve basic needs and daily needs is minimarket. The minimarket business is one of the businesses classified as a retail business that has great potential. The presence of a minimarket business offers an alternative for consumers who need products. The purpose of this study is to analyze the comparison of services between Indomaret and Alfamart in Tais, Seluma District. This type of research uses quantitative comparative nature. The data collection method in this study used a questionnaire technique, with a sample of 100 people from Indomaret and 100 respondents from Alfamart Muara in Tais, Seluma Sub-District. The results showed that the first hypothesis showed that the results of data processing showed that the original sample value was 0.162 (positive), the value t-count was 1.850 (>1.96) and the values of p met the requirements, namely 0.035 <0.05. So that H1 in this study is accepted. It can be concluded that the services of Indomaret Muara Dalam Seluma has a positive and significant effect. The second hypothesis shows that the results of data processing show that the original sample value is 0.666 (positive), the value t count is 7.759 (> 1.96) and p values meet the requirements, namely 0.000 < 0.05. So that H2 in this study is accepted. It can be concluded that the services of Alfamart Muara Dalam Seluma has a positive and significant effect. Based on the results of the calculation obtained F count 179.748>F table 2.65 which means that the variables Indomaret (X1), Alfamart (X2) and Service Quality (Y) simultaneously have a positive and significant effect in Tais, Seluma Sub-District.
Co-Authors A.A. Ketut Agung Cahyawan W Abi , Yudi Irawan Abi, Yudi Irawan Abrianto, Bimo Agusman Ameri Agustina Agustina Ahmad Soleh Aji Purnomo Akbar , Kaisar Alesandro, Cixo Alif Novliyan Alamsyah Amelia Amelia Ameri, Agusman Anamica, Marshello Andini , Fira Juli Andry Mochamad Ramdan Apit Fathurohman Aprian, Rio Apriana, Yesi Apriani, Denny Aprianti, Jesi Aprilia Azari Apriyadi Apriyadi, Apriyadi Aprizal , M Irpan Aprizal, M.Irpan Ardiansyah, Rivaldo Dwi Ariantara, Yudi Arianto, Tezar Arusdi Arusdi Arusdi, Arusdi Astuty , Kamelia Astuty, Kamelia Atharrafly , Muhammad Atharrafly, Muhammad Augusta, Bella Ayu Nopia Erniati Bara Calang Dewa Bela, Sinta Belli Liberti Bimo Abrianto Chandra, M. Jeffri Arlinandes Dadi Apriadi Damarsiwi, Eska Prima Monique Deli Efrianto Desi Maryani Desita, Ridha Tri Destina Paningrum Dewa , Bara Calang Dewi Harweni Dewi Harwini Dinda Yulistin Dona, Hesti Pestiko Donny Christopel Dora Wasi Effendi , Yanto Effriando, Millean Elenri, Heni Elisa Fitri Elvemas Nopentri Eno Pramino Erlin Priandi Erniati, Ayu Nopia Febliansa, M. Rahman Febriawan, Dandi Ferza Dwianda Afrimarsa Fira, Tiara Elma Fitri, Dwi Kusmita Fitriani, Asty Eka Gayatri, Ida Ayu Made Er Meytha Gayatri, Ida Ayu Made Ermeytha Gayatrie Ratna Bella Gempita Amellia Juniarti Gilang Fajar Utama halimah, rikeirafsanjani Hamid, Darwan Handayani, Sri Hanila , Siti HANUARSYAH , DWI Hanuarsyah, Dwi Hariyadi, Wahyu Herfianti, Meiffa Herlina, Yeni Herry Novrianda Hidayah, Nenden Restu I Wayan Adi Pratama Ica Devisa Agustina Ida Anggriani Ida Anggriani Ida Anggriani Ida Ayu Made Er Metha Gayatri Ikbal Wahyudi Ina Sintia Wati Irwandi, Abdurrahman Iswidana Utama Putra Iwi Karmita Sari Juniar, Intan Kamelia Astuty Karona Cahya Susena Kasari, Yosi Kencana, Putri Kurniawan, Kimas Kusnadi, Deky Laura, Fadila Putri Leoni Terry Lestari, Ayuni Wulan Lestari, Lisa Dwi Likasma, Fingkin Lisa Dwi Lestari Liza Yulianti Lola Vitaloka Lydia Gustina Putri Maulana, Sidik Melinda, Tri Febrina Meta Novita Mia Tri Agustina Mikaresti, Pamela Mu'min, Halek Muhammad Rahman Febliansa Muhammad Ridho Ariansyah Mukmin, Suprian fikril Mursana MW , Rahmat Nurwahid Nasution, Suswati Neri Susanti Nia Indriasari Nia Indriasari Nia Indriasari, Nia Nirta Vera Yustanti Nisah, Cintia Chairu Nori Dwi Apriandi Nur Augus Fahmi Nur Mohammad Syahputra Nurhalimah Tusadiyah Nurzam, Nurzam Ogriansyah, Gioni Okta Karneli, Okta Patrisia, Eka Salsa Prabowo, Devo Prananda , M. Akbar Prananda, M Akbar Pranata, Fheroansyah Ade Pratama, Meylan Pratama, Yoga Anugra Pratama, Yolan Agung Prawitasari, Andriyani Prayogo, Catur Panggih Priandi, Erlin Putra , Dwingki Marta Putra , Iswidana Utama Putra, Adisi Putra, Agung Pratama Putra, Dwingki Marta Putra, Edo Agus Putra, Iswidana Utama Putra, Jemi Putri , Lydia Gustina Putri Ramaddan Putri, Jessica Nadia Putri, Lidya Gustina Putri, Lydia Gustina Putri, Shofi Rahmadannia Radili, Putri Rafles, Fadhlu Rohman Dian Rafsanjani, Rikei Rahmi, Fathur Rajaliu, Haqil Ramadan Subhi Ramaddan, Putri Ramahdani, Dita Rasuma, Hafiz Agung Redi Redi Redi Redi Redi Ridha Tri Desita Rio Aprian Riri, Alita Riska Melda Sari Rizki , M. Gilang Rizki, Muhammad Gilang Robiansyah, Anton Royanti Royanti Royanti Rusminita, Esi Rydarto, Dennis Salsabila, Aldy Andhika Sandi, Zulia Saputra , Wahyu Adi saputra, Arzil azizah Saputra, Debi Tri Saputra Sari, Desti Rupita Selpi Ayu Lestari Sepliana, Rike Siti Hanila Siti Martini Sri Handayani Subhi, Ramadan Suhendar, Cecep Sukandi Andi Sulisti Afriani Sulisti Afriani, Sulisti Sulistiani Sulistiani, Sulistiani Sumadi, Delvi Suradilaga, Nanda Suswati Nasution Suswati Nasution Suwarni Suwarni Suwarni T, Oscar Julius Gamaliel Tawakal, Anzori Tri Febrina Tri Febrina Tri Febrina Melinda Tri Febrina Melinda Tri Febrina Melinda Tri Febrina Melinda, Tri Tri Lestari Tri Seira Febrisa Triasleni, Elza Septi Usi Aradela Vandri Salomo Lumban Gaol Viqi Al Candra Wagini Wagini Wagini, Wagini Wahyu Hariyadi Wahyudi, Ikbal Wahyuni, Amalia Wahyuningtias, Anggea Wasi, Dora Weni Wulandari Wijaya, Ermy Wike Safitri Wulandari, Melsa Yanti, Rina Trisna Yanto Efendi Yasa, Pri Yogha Yeni Herlina Yesi Indian Ariska Yessinia Febiola Nainggolan Yeti Hamlaini Yodista, Yodista Yohana Andriani Yudi Irawan Abi Yudi Irawan Abi Yulianti, Oni Yun Fitriano Yusmaniarti Yusuf Wahyudi Zelinda Prasentia Zoniarti , Zoniarti Zoniarti, Zoniarti Zulkifli Zulkifli