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All Journal International Journal of Electrical and Computer Engineering Jurnal Manajemen dan Organisasi Jurnal Pendidikan Vokasi Jurnal Manajemen Bisnis Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Penelitian Pendidikan IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS Tourism & Hospitality Essentials Journal Journal of Business Management Education (JBME) International Journal of Artificial Intelligence Research Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Jurnal Ilmiah Pariwisata Emerging Science Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK IRJE (Indonesian Research Journal in Education) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Soshum Insentif Jurnal Bisnis dan Kewirausahaan Business Innovation and Entrepreneurship Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Financial, Accounting, and Management Dinasti International Journal of Education Management and Social Science Buana Ilmu Jurnal Pendidikan Manajemen Perkantoran (JPManper) International Journal of Economics Development Research (IJEDR) Ilomata International Journal of Management Jurnal Riset Bisnis dan Manajemen Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Fokus Manajemen Bisnis Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pasca Dharma Pengabdian Masyarakat Ilomata International Journal of Management International Journal of Business, Economics, and Social Development International Journal of Research in Community Services Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Journal Evaluation in Education (JEE) Jurnal Interkom : Jurnal Publikasi Ilmiah Bidang Teknologi Informasi dan Komunikasi International Journal of Science and Society (IJSOC) Educenter: Jurnal Ilmiah Pendidikan Journal of Marketing Innovation Jurnal Multidisiplin Madani (MUDIMA) JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Manajemen dan Pemasaran Jasa IICSDGs Eduvest - Journal of Universal Studies West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Mediator: Jurnal Komunikasi Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat Paguntaka West Science Social and Humanities Studies Jurnal Penelitian Pendidikan Indonesia EDUCENTER JURNAL PENDIDIKAN INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Ilmiah Pariwisata JIMEK
Heny Hendrayati
Universitas Pendidikan Indonesia
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Journal : Tourism

 1 
PENGARUH BRAND POSITIONING “EVERYDAY IS HOLIDAY” TETHADAP KEPUTUSAN PEMBELIAN PAKET WISATA DI MARGA TOUR BANDUNG (Survei terhadap pengambil keputusan pembelian paket wisata tahun 2011-2013 di Marga Tour Bandung) Nursilah, Dede; Hendrayati, Heny
THE Journal : Tourism and Hospitality Essentials Journal Vol 5, No 1 (2015)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v5i1.1999

Abstract

The development of tourism in the Bandung become great opportunities for entrepreneurs in the tourism industry including tour and travel business, including Tour Operator. Tour Operator is a company that has activities on planning and organizing the trip for the purpose of tourism (tours). Marga Tour which is under the auspices of PT Marga Indonesia is offering tour packages as its products and services. In the years 2011-2013 the tour packages sales Marga Tour has decline. The solutions fot that problems, the managements of Marga Tour have strategy to put the name Marga Tour in the minds of consumers or in marketing theory called as brand positioning. Through the brand positioning “everyday is holiday”, Marga Tour hopes to increase sales of tour packages. The type of this study is descriptive and verificative, the sampling technique that is used is proportionate stratified random sampling. The sample size was calculated with the formula of Slovin and the result is 90 respondents. The data analysis technique used is the technique of path analysis. Based on the results of the statistical test result, the brand positioning “everyday is a holiday” which consists of defining and communicating the competitive frame of reference, points of parity and points of difference has influence towards purchase decisions of tour packages in Marga Tour Bandung, either simultaneously or partially.
Perspektif Para Stakeholder Hotel Mengenai Smart Hotel dan Perkembangannya di Indonesia Koswara, Silvia Septyani; Ridwan, Okky Rizal; Kusumah, Ahmad H.G; Hendrayati, Heny
Tourism and Hospitality Essentials Journal Vol 11, No 2 (2021)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v11i2.77797

Abstract

AbstrakPenelitian ini dilakukan untuk mengetahui sejauh mana pandangan para stakeholder hotel mengenai smart hotel dan perkembangannya di Indonesia. Narasumber pada penelitian ini berjumlah delapan orang yang merupakan karyawan hotel yang mengetahui kegiatan pemasaran yang dilakukan. Penelitian ini menggunakan metode kualitatif untuk menggali lebih dalam bagaimana pandangan para stakeholder mengenai smart hotel, yang diperdalam dengan wawancara telfon yang memiliki poin pertanyaan tentang definisi smart hotel, harapan jika smart hotel dikembangkan oleh para stakeholder, dan hambatan yang akan dihadapi. Penelitian sebelumnya sudah dilakukan di tiongkok dengan mengambil perspektif para manajer, yang hanya mencari bagaimana pandangan mengenai smart hotel namun solusi atas hambatan tidak disinggung. Hasilnya smart hotel didefinisikan sebagai hotel yang dilengkapi teknologi terkini yang memberikan manfaat bagi operasional hotel, dan tamu dalam memberikan pelayanan yang cepat dan efisien, smart hotel diharapkan dapat berkembang dengan baik di Indonesia, akan tetapi dengan beberapa catatan yang kegiatannya akan mendapatkan hambatan-hambatan yang sudah terangkum didalam peneliitian ini.Kata Kunci : hotel, teknologi, smart hotel, stakeholdersAbstractThis research was conducted to find out the extent of hotel stakeholders' views on smart hotels and their development in Indonesia. The resource persons in this study are eight people who are hotel employees who know the marketing activities carried out. This study uses a qualitative method to dig deeper into the views of stakeholders regarding smart hotels, which are deepened by telephone interviews that have question points about the definition of smart hotels, expectations if smart hotels are developed by stakeholders, and the obstacles that will be faced. Previous research has been conducted in China by taking the perspective of managers, who only look for how to view smart hotels but the solution to the obstacles is not mentioned. As a result, smart hotels are defined as hotels equipped with the latest technology that provides benefits for hotel operations, and guests in providing fast and efficient services, smart hotels are expected to develop well in Indonesia, but with some notes that their activities will get obstacles that have been summarized in this research.Keywords: hotel, technology, smart hotel, stakeholders
Tourism Attractions on Visiting Decisions: A Literature Review Fauziah, Putri Wafda; Kusumah, Ahmad hudaiiby Galih; Hendrayati, Heny
Tourism and Hospitality Essentials Journal Vol 14, No 2 (2024)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v14i2.77857

Abstract

AbstrakArtikel ini bertujuan membahas dampak daya tarik destinasi pariwisata terhadap keputusan para wisatawan untuk mengunjungi suatu tempat. Konsep daya tarik dibuat terperinci dengan menjelaskan bagaimana konsep ini telah diubah dengan mempertimbangkan aspek geografis, temporal, dan keragaman konsep tersebut. Selain itu, artikel ini menyoroti bahwa keputusan perjalanan dipengaruhi oleh kombinasi motif, termasuk motivasi inti, motivasi tengah, dan motif lapisan luar. Artikel ini juga membahas faktor-faktor psikologis yang memengaruhi keputusan pembelian, seperti motivasi, persepsi, pembelajaran, kepribadian, dan sikap. Metode yang digunakan dalam penelitian ini berupa studi literature untuk menyelidiki kompleksitas hubungan antara daya tarik dan keputusan berkunjung. Pendekatan sistematik dengan menggunakan sumber data sekunder dari jurnal akademis, buku, dan laporan riset yang relevan. Teknik analisis konten digunakan untuk menggali data dan merangkum temuan kunci dalam literatur yang telah ditelaah. Hasil yang diperoleh dalam kajian ini menunjukan bahwa daya tarik wisata memiliki dampak yang signifikan dan positif terhadap keputusan wisatawan untuk mengunjungi suatu tempat. Peran fasilitas juga diakui dalam proses pengambilan keputusan berkunjung. Penelitian ini menekankan pentingnya pemahaman holistik terhadap kompleksitas hubungan antara daya tarik dan keputusan berkunjung dalam mengembangkan strategi pemasaran destinasi yang efektif dan meningkatkan pengalaman keseluruhan para wisatawan. Kata kunci: daya tarik wisata; keputusan berkunjung; wisatawanAbstractThis article aims to discuss the impact of destination attractiveness on tourists’ decision to visit a place. The concept of attractiveness is elaborated by explaining how this concept has been modified by considering the geographical, temporal, and diversity aspects of the concept. In addition, this article highlights that travel decisions are influenced by a combination of motives, including core motivations, middle motivations, and outer layer motives. This article also discusses psychological factors that influence purchase decisions, such as motivation, perception, learning, personality, and attitude. The method used in this study is a literature study to investigate the complexity of the relationship between attractiveness and visit decisions. A systematic approach using secondary data sources from relevant academic journals, books, and research reports. Content analysis techniques are used to explore data and summarize key findings in the reviewed literature. The results obtained in this study indicate that tourist attractiveness has a significant and positive impact on tourists’ decision to visit a place. The role of facilities is also recognized in the decision-making process of visiting. This study emphasizes the importance of a holistic understanding of the complexity of the relationship between attractiveness and visit decisions in developing effective destination marketing strategies and enhancing the overall experience of tourists.Keywords: tourist attraction; visitation decisions; tourists
Co-Authors A, Ahmad Paris Abdul Ahmad Hafidh Nurmansyah Achmad Muhammad, Achmad Achyarsyah, Mochamad Adam Hermawan Adib Sultan, Adib Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Ahmad Hudaiby Galih Kusumah Alfattory Rheza Syahrul, Alfattory Rheza Alwinda Manao Andrieta Shintia Dewi Anggi F, Muhamad Anna Permanasari Arie Indra Gunawan Arief Budiman Aryani, Kiki Asti Nur Aryanti Astri Wulandari Atrisia, Marchela Indah Ayuningtyas Yuli Hapsari Ayuningtyas Yuli Hapsari Azman, Heru Aulia Bahri, Khoirun Nisa Bambang Widjajanta Budhi Pamungkas Gautama, Budhi Chairul Furqon, Chairul Chatarina Umbul Wahyuni Christianingrum Cici Cintyawati Ciptagustia, Annisa Dede Kurnia Dede Kurnia, Dede Dede Nursilah, Dede Dematria Pringgabayu Depy Muhamad Pauzy Disman Disman Disman Disman, Disman Edi Suryadi Eeng Ahman, Eeng Effendy, Femmy Eka Surachman Elvira Azis Epon Ningrum Fahreza, Mohammad Fanji Wijaya Fauziah, Putri Wafda Femmy Effendy Femmy Effendy Ferry Arfiansyah Fitri Lestari, Fitri Fitri Novilia Fitrina Lestari Granit Agustina Hadiaty, Fifit Hari Mulyadi, Hari Hendri, Meriza Hernandi Sujono Heryana, Nono Hilda Monoarfa Huda, Miftakul Ika Barokah Suryaningsih Ikaputera Waspada, Ikaputera Imas Purnamasari Indra Gunawan, Ari Iqbal Rabiul Awal, Rais Istiharini . Istiqomah, Chairunnisa Iwan Kurniawan Iwan Kurniawan Iwan Setiawan Johan, Ahmad Juniari, Rosa Prafitri Kartika, Titing Koswara, Silvia Septyani Kusumah, Ahmad H.G Kusumah, Ahmad hudaiiby Galih Kusumah, Echo Perdana Laelia, Nurul Lena Lestary Leonita Siwiyanti Lili Adi Wibowo Listri Herlina Marhadi Marhadi, Marhadi Marimon, Frederic Maya Sari Megantara, Khandinar Shidik Meriza Hendri Meriza Henri Miftahuddin, S.Si.,MAB., asep Mochamad Achyarsyah Mohamad Faizal, Mohamad Mokh Adib Sultan Mokh Adib Sultan, Mokh Adib Monoarfa, Hilda Muhamad Rafi Rayhan Muhamat, Amirul Afif Muhammad Deny, Muhammad Muhammad Fatwa F Mulyana, Yadi Munawar, Asep Munawaroh Munawaroh Nadeak, Thomas Netti Siska Nurhayati Nor Aiza Moketar Norshahidatul Hasana Ishak Novilia , Fitri Novilia, Fitri Nugraha Nugraha NUNIEK DEWI PRAMANIK Nur, Lutfi Nur, Lutfi Nurdin, Mohammad Nurul Hidayah Mat Zain Nurwahyuni, Atik Oce Ridwanudin Palupi Permata Rahmi Perdana, Yoga Perengki Susanto Permata, Shintia Pinasthika, Azhyra Rana Purnomo Putit, Lennora Rabiul Awal, Rais Iqbal Rahman, Shandikha Arya Yudha Rahmy Karimah Syahidah Ratih Hurriyati Ratih Hurriyati Rena Yuliana Ridwan, Okky Rizal Rina Suprina Riske Faldesiani Riza, Noviana Rubini, Rizki Adriansyah Safitri, Wiji Salsa Satriani Setiawan Saputra, Jumadil Saputra, Yori Andes Sarah, Kania Siti Savitri, Citra Simatupang, Frido Sarita Sisda Ferlianti Siti Aisyah Siti Rahayu Abdul Aziz Sujono, Hernandi Sultan, Mokh. Surachman, Eka Suryana Suryana Suryana Suryana Suryana Suryana Suziana, Suziana Syahbudiman, Rayhan Syahidah, Rahmy Karimah Syamsu Yusuf Syifa Pramudita Faddila Teguh Sandjaya Teuku Dhani Al Ramdhani Thomas Nadeak Tia Yuliawati Tiara Asyifa Setiawan Tjutju Yuniarsih, Tjutju Ulil Hartono Vanessa Gaffar Veranita, Mira Verinita, Verinita Virginia, Reggina Wibowo, Lili Widi Prayoga Willma Fauzzia Yori Andes Saputra Yudha Rahman, Shandika Yuin, Hwang Wu Yuliana, Rena YUSUF, RAMAYANI Zein Bastian