p-Index From 2021 - 2026
19.652
P-Index
This Author published in this journals
All Journal Ecotrophic, Journal of Environmental Science JURNAL SISTEM INFORMASI BISNIS JURNAL SAINS PEMASARAN INDONESIA Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Indonesian Journal of Business and Entrepreneurship (IJBE) JISI UMJ (Jurnal Integrasi Sistem Industri UMJ) Journal of Contemporary Indonesian Art Pro Bisnis JOURNAL OF EDUCATION SCIENCE Journal of Geoscience, Engineering, Environment, and Technology Jurnal Manajemen & Keuangan JRSI (Jurnal Rekayasa Sistem dan Industri) PERFORMA : Media Ilmiah Teknik Industri Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Riset Akuntansi dan Keuangan JTERA (Jurnal Teknologi Rekayasa) Malikussaleh Journal of Mathematics Learning (MJML) SEIKO : Journal of Management & Business Jurnal Kolaboratif Sains Media Mahardhika Humaniora IJIES (International Journal of Innovation in Enterprise System) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Raudhatul Athfal: Jurnal Pendidikan Islam Anak Usia Dini JURNAL MUTIARA MANAJEMEN Jurnal Pendidikan dan Konseling Syntax Idea Jurnal EK dan BI INFOKUM Pamulang Law Review CALL Jurnal Tarbiyatuna : Kajian Pendidikan Islam Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences IAIC Transactions on Sustainable Digital Innovation (ITSDI) Maslahah: Jurnal Pengabdian Masyarakat Bisnis Net : Jurnal Ekonomi dan Bisnis International Journal of Health, Economics, and Social Sciences (IJHESS) JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Jurnal Media Informatika ETNIK : Jurnal Ekonomi dan Teknik International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Center of Knowledge Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Mudabbir: Journal Research and Education Studies Indonesian Journal of Visual Culture, Design, and Cinema (IJVCDC) Journal of Management Analytical and Solution Srawung: Journal of Social Sciences and Humanities Gemilang: Jurnal Manajemen dan Akuntansi International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Riset Rumpun Ilmu Tanaman Jurnal Mahasiswa Manajemen dan Akuntansi eProceedings of Engineering International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Bisnis dan Manajemen (JURBISMAN) Jurnal Nirta: Studi Inovasi GEMBIRA (Pengabdian Kepada Masyarakat) Journal Of Management Analytical and Solution (JoMAS) Indonesian Journal of Education and Learning Indonesian Journal of Islamic Law (IJIL) SWAGATI: Journal of Community Service International Journal of Community Services Manajemen : Jurnal Ekonomi International Journal of Technology and Education Research Hikamatzu Journal of Multidisciplinary Research Joong-Ki Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Production, Enterprise, and Industrial Applications Al-Khair Journal: Management Education Proceeding of Community Service and Engagement Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Claim Missing Document
Check
Articles

Strengthening MSME Competitiveness through Shopee E-Commerce Training and Mentoring at Rumah BUMN Bandung Sari Wulandari; Yati Rohayati; Muhammad Iqbal
SWAGATI : Journal of Community Service Vol. 4 No. 1 (2026): March
Publisher : Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/swagati.2026v4i1.2527

Abstract

Changes in the business environment and the acceleration of digital transformation have encouraged micro, small, and medium enterprises (MSMEs) to adapt in order to remain competitive in the digital market. E-commerce has become a strategic solution as it enables market expansion with relatively low costs. However, low digital literacy and limited technical understanding remain major barriers for MSMEs in utilizing e-commerce platforms effectively. Therefore, this community service program focused on enhancing MSME capacity through training on the use of Shopee e-commerce as an initial step toward marketing digitalization. The program employed a face-to-face training method combining lectures and hands-on practice. The training materials covered product readiness for digital markets, the introduction of Shopee’s basic marketing features, and practical management of the Shopee Seller Center. Participants were trained to create and manage online stores, upload products, prepare product descriptions, and organize store displays. The results indicate that participants successfully created active Shopee stores and improved their basic digital literacy and readiness to adopt e-commerce as a marketing channel for MSMEs supported by Rumah BUMN BRI Bandung.
PENERAPAN MEDIA PEMBELAJARAN DIGITAL DALAM PROSES PEMBELAJARAN BAHASA INGGRIS BISNIS MAHASISWA Horia Siregar; Harianto Harianto; Sari Wulandari; Mariana Mariana
JOURNAL OF EDUCATION SCIENCE Vol 12, No 1 (2026): APRIL 2026
Publisher : Universitas Ubudiyah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33143/jes.v12i1.5895

Abstract

Transformasi digital dalam pendidikan tinggi menuntut adanya inovasi pembelajaran yang relevan dengan kebutuhan dunia kerja global. Salah satu kompetensi penting yang harus dimiliki mahasiswa adalah kemampuan Bahasa Inggris, yang tidak hanya mencakup penguasaan aspek linguistik, tetapi juga keterampilan komunikasi profesional dan kompetensi. Namun, praktik pembelajaran Bahasa Inggris Bisnis di perguruan tinggi masih sering didominasi pendekatan konvensional yang kurang kontekstual dan belum optimal memanfaatkan media pembelajaran digital. Penelitian ini bertujuan untuk mendeskripsikan penerapan media pembelajaran digital dalam proses pembelajaran Bahasa Inggris Bisnis mahasiswa serta mengkaji dampaknya terhadap keterampilan berbahasa, motivasi belajar, dan pengembangan keterampilan saat sekarang ini. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus, yang dilaksanakan pada mahasiswa Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muslim Nusantara Al-Washliyah. Pengumpulan data dilakukan melalui wawancara mendalam, observasi pembelajaran, studi dokumentasi, dan kuesioner pendukung. Analisis data dilakukan secara interaktif melalui tahapan reduksi data, penyajian data, serta penarikan kesimpulan dan verifikasi. Hasil penelitian menunjukkan bahwa penerapan media pembelajaran digital, seperti platform pembelajaran daring, video berbasis konteks bisnis, dan tugas berbasis proyek digital, mampu meningkatkan keterampilan menyimak dan berbicara mahasiswa, memperkuat kepercayaan diri, serta mendorong keterlibatan aktif dalam pembelajaran
Potensi Penggunaan Media Sosial Bagi UKM Wulandari, Sari; Supratman, Nurdinintya Athari
Performa: Media Ilmiah Teknik Industri Vol 17, No 1 (2018): PERFORMA Vol. 17, No 1 Maret 2018
Publisher : Industrial Engineering, Faculty of Engineering, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.732 KB) | DOI: 10.20961/performa.17.1.18922

Abstract

Social media is not only a social network that facilitates social interaction, but social media becomes an effective medium used by consumers and companies. Consumers use social media to find products information, while companies use social media to communicate with their customers. Social media becomes a powerful tool for companies to reach their customers and create sales. Social media allows SMEs to compete with large companies by increasing brand awareness of their products. Many new SMEs have emerged using social media, but the use of social media is not optimal. Its because SME lack of understanding of how social media is used in an organization. Therefore, research is conducted to investigate the potential use of social media on SMEs. Qualitative method is used as data collection method by conducting interview to 15 SMEs. Qualitative data then convert to affinity diagram. Based on the affinity diagram, it can be known how SMEs use social media. The results showed that most SMEs only use social media as promotion and sales tool. Some SMEs do not manage social media properly, such as inconsistencies in updating content of social media. A few SMEs use social media as an effective marketing tool such as profiling potential customers, measuring the impact of promotion and maintaining long-term customers relationships
Perancangan Strategi Digital Marketing pada Produk Bumbu Instan Noeya Menggunakan Metode Sostac Athfal, Muhammad; Wulandari, Sari; Aurachman, Rio
Performa: Media Ilmiah Teknik Industri Vol 21, No 2 (2022): Performa: Media Ilmiah Teknik Industri
Publisher : Industrial Engineering, Faculty of Engineering, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/performa.21.2.56412

Abstract

Bumbu Instan Noeya merupakan UKM yang bergerak dibidang kuliner khususnya bumbu instan basah. Bumbu Instan Noeya menjual produknya melalui toko offline, swalayan serta beberapa media sosial dan E-Marketplace. Sejak pandemi Covid-19 mewabah di Indonesia, terjadi peningkatan penjualan melalui media digital sebesar 26% yaitu pada media Facebook, namun pada media digital lainya tidak mengalami peningkatan penjualan. hal tersebut terjadi karena penggunaan media digital yang dimiliki oleh bumbu instan noeya belum optimal. Penelitian ini bertujuan untuk merancang strategi digital marketing pada produk Bumbu Instan Noeya menggunakan metode SOSTAC yang disusun ke dalam enam tahapan yaitu situation analysis, objective, strategi, tactics, action, dan control. Pada penelitian ini didapatkan hasil rancangan strategi digital marketing yaitu pembuatan dan pengoptimalan sosial media (Social media Marketing) sebagai media pemasaran dan penjualan dan strategi lainya yaitu Social media Optimization, Content Marketing, Video Marketing , Podcast, Influencer Marketing dan User Generated Content. Selain itu Bumbu Instan Noeya juga bekerja sama dengan beberapa akun Instagram yang mendukung produk yang dihasilkan oleh UMKM dan juga akan membuka toko online melalui platform E-Marketplace.
Co-Authors Abd. Karim Basir Abdul Rozaq Wallad Adele, Patricia Penina Adinda, Audia Adrial Falahi Afni Suhaida Afwani S, Azra Agung Pramasatya Agung Suhendra Agus Achmad Suhendra Agus Yunus Al Farabi Ahmad Pramanda Aidil, Rizky Cahya Ainaya, Fauzia Latifa Ainuntasya , Roza Aisyah Indah Irmaya Al Hudawi, Muhammad Al Qodri, Muhammad Aldian Setia Luhur Alfadhilah, Anugrah Aldin Ali Syahbana Almira Fawnia Alviera Suci Damayanti Alviera Suci Damayanti Alvira, Rivta Amaliyah, Amaliyah Ananda Zulmi Anastasya, Syeren Andika Bayu Andika Bayu Herbowo Andika Bayu Herbowo, Andika Bayu Andika Yudhistira Ramadhan Andraini, Beta Andrea Dewi Linggani Andrieta Shintia Dewi Aneira, Btari Azzahra Anggia Sari Anggia Sari Lubis, Anggia Sari Anggina Khairani Harahap Anggraini, Cut Annisa Falimantik Annisa Zahra Aprih Santoso Aprilia, Hafiza Ardian Cahya Utama Arfiany Sepyanty Putri Nasution Arham Wahyudi Arilia, Viny Arini Handayani Arlieta Kirana Brahmaniswari Arnol Hendra Manyu Arsyadi, Muhammad Giga Rizky Ash-shiddiq, Anwar Firdaus Ashabul Jannah Siregar Astiwiguna, I Made Agung Sagita Athfal, Muhammad Atya Nur Aisha Aulia, Muchammad Izdihar Zalfa Aurel Catelya Putri Ayu Fitriana Ayunda Mayyona Ayuni, Nurul Az Zahra, Nur Sya’Bandiyah Azhari, Rofi Dwi Azzahra, Yayang Putri Badriah, Badriah Bagas Praditya Yusuf Putra Bambang Hermanto Bandoro, R. Yuan Abdiel Gama Berutu, Irsyadiah Dermaini Bobby Hera Sagita Boby Hera Sagita Boby Heru Sagita Budhi Yogaswara Budi Praptono Budiman, Bintang Andhika Cahyaningtyas, Rosa Virginia Candra Kirana Chairul Hazmi Clarissa Tarigan Cut Agmi Rayhan d Boby Hera Sagita Dahliyanti Dahliyanti Danang Yanuar Wibowo Dani Aji Pratama Darmawan, Aldy Fauzan Daru Bintang Perkasa Dea Laila Puspita Delia Fionica Della Azka Dwigifari DESY EKA CITRA DEWI Devayanti , Komang Sriasih Laksmi Dewa Ayu Putu Indah Prabasari Dhea Savitri Dia Dhonnimuh BKL Diningtyas Anisarahma Diska Najwa Andini Dityo, Daffa Raihan Eka Indra Eliza Anggraini Joefatha Elvi Mardiyanti Endang Chumaidiyah Eni, Eni Erfha Nurrahmawati Erlangga Femayuga Femayuga Erviana Magdalena L Erwita Sari Esa Purnama Fadhil Muhammad Rafif Fadhila Putri Kaban Fadlan Arrasyid Bintang Fadoli, Deki Ilham Fadya Nabila Fahrani , Anisa Farhan Ihza Imran Farid Ardika Dasum Faridah Muthia Azzahra Fatimah, Anindizki Puspa Fauzan Najib Fauzi, Kiki Wildan Fikri Azka Tanjung Fikri Mahesa Amin Purba Firdho, Muhammad Fitra Akbarokah Fitriani, Rewi Geofani Andreyana Badrun Ghina Atha Ghina Zhafirah Gregorius Sigit Hermawan Zavit Gregorius Sigit Zavit Habra, Mhd Dani Habra, Mhd Dani Habra, Mhd. Dani Habra, Mhd.Dani Hadian, Arief Hadiyanto, Andy Hagie Pradivio Haikal, Muhammad Fikri Hairuddin Cikka Hakim, Abdul Azizul Hamdani Hamdani Hamidatus Salihah Hanafi Nasution, Mifta Hanifah, Shofiya Harahap, Astri Sri Rezeki Harahap, Dinda Absi Harahap, M Guffar Harahap, Nurhasanah Febriyanti Harahap, Nur’ain Hardian, Frengki Harianto Harianto Harry Nurmi Suari Hasibuan, Melisa Zuriani Hidayah , Anggun Nur Hidayat, Muhammad Rifqi Fahmi Hidayat, Toni Hidayati, Dika Hotma Rizky Putri Lubis Hrp, Mhd Nazar Alfian Husni Amani Ice Sariyati Iftitah Noor Pratomo Iin Natasya Divana Ginting Ika Arum Puspita Ika Puspita Ilham Hadyan Ilham Wahyudi Ima Normalia K Ima Normalia Kusmayanti Ima Tri Wardani Imam Alfariqi Indriani Adha IQBAL , MUHAMMAD Irfanni Hutasoit Irmawati Irmawati Irzaputri, Khalista Muthia Ismail Lubis, Rahmad Ismail, Thoriq Miftahul Chair Ismiy Nurhabibah Ita Mustika Ivan Ashiva Iwan Inrawan Wiratmadja Iwan Inrawan Wiratmadja Iyas Alwi Siregar Jenny Anna Siauta Judi Alhilman, Judi Junjungan, Mhd. Arisandi K, Ima Normalia Kamaliya, Kayla Kanaya Tri Nazwa Karin Detasari Khairani Mardatillah Khairiah, Dian Khairunnisa Khalif Abdul Aziz Khoirul Azis Kiki Amalia Harahap Krinta Alisa Krinta Alisa, Krinta Kristalia, Kristalia Leo Cahya Trias Putra Rachman Lisna Berutu Listyaning Sumardiyani Litasari Widyastuti, Litasari Lubis, Ilham Akbar Lubis, Muhammad Iqbal Asy' ari Lubis, Nabila Arsyi Lubis, Nurul Rafiqoh Lubis, Putri Safa Aulia Lubis, Sri Nikmah Tullah M. Guffar Harahap M. Ikhsani Simanjorang M. Rifqi Akbar M. Yogi Riyantama Isjoni M.Nur Tondi Maharani Balqis Mahayanti Arum W MAHYANI MAHYANI Manzilah Putri Daulay Mardhiyyah Mardhiyyah Maria Dellarosawati Idawicaksakti Maria Dellarosawati Idawicasakti Mariana Mariana Mariani Natalina L, Mariani Marina Marina Marta Dessy Sianturi Marwani, Iga Safa Mas Imam Temuju Masleni Nasution Mastriani, Agus Maulida, Lisa Maulida, Tasya Ma’rifah Nurmala Meilana Fatharany Meilana Fatharany Meilana Fatharany, Meilana Meldi Rendra Mentari Hardyaningrum Mira Saraswati Mohamad Rizki Prihandono Mohamad Subkhi Priono Mona Hisya Muhammad Abdillah Muhammad Ardiansyah Muhammad Arfidh Muhammad Ariansyah Muhammad Arya Furqon Muhammad Fadhil Rafif Muhammad Faisal Muhammad Firmansyah Putra Muhammad Ghafari Nurfathoni MUHAMMAD HARIS Muhammad Ilham Syahidan Muhammad Ilham Syahidan, Muhammad Ilham Muhammad Iqbal Muhammad Iqbal Muhammad Januar Rasyid Muhammad Rafi Rupiantoro Muhammad Rahmat Muhammad Ravi Ismail Muhammad Rayes Muhammad Reza Muhammad Rivai Muhammad Rizky Hasya Muhammad Sukri Ritonga Muhammad Zamzam Muhammadd Wirayuda Hafiz Mulyana, Luthfi Faqihuddin Mulyono, Ade Munawaroh Munawaroh Muttaqin, Ahmad Zainul Nadrun, Nadrun Nadya Firdhausya Najwa Felisha Lubis Nanda Syafriliani Naniwarsih, Andi Nanta, Bayu Mega Narendra, Erlangga Nadhif Dwi Nasution, Amalia Nasution, Hafizah Mahira Nasution, M.Taufiq Hidayat Nasution, Nur Hafni Maulida Natasha, Alishya Natasurya, Muhammad Latif Nur Hidayat Nazwa Alya Alkhansa Nesya Endhrizky Suryantha S Nihan Ufaira Rizagana Ningrum, Yana Puspita Nirina Triazi Nirma Yunita Siregar Nirwan Aprido Novan Wicaksana Novita, Dhea Rahma Novita, Elmi Novreyna Alda Novreyna Ludmilla Alda Nuni Asnita Barasa Nur Atikah Nur Hazizah Nur Shiyaam Nurdinintya Athari Supratman Nurganti Nurganti Nurhalizah Pasha Nurhayati Hutasuhut Nurul Fauziah Nurul Rizkia Nurul, Esti Nurwijayanti Nuryskha Nuryskha Ovami, Debbi Chyntia Padilah Rahmi Lubis Pajhar Ainun Berutu permatasari, putri dwi Pranata, Mohammad Harry Priyono SA, Arif Puji Manurung Purba, Devia Syahfitri Purba, Febri Andriawan Putra Fajar Alam Putra, Timmy Permana Putra, Timotius Jevon Abimanyu Putri , Tiara Cinditya Putri Aprilia Putri Elda Sari Putri Erma Yunita Putri Fatimah Suri Oktavia Putri Hermayani putri, amanda afriza Putri, Aurel Catelya Raden Farhan Ashadiar Raditya Artha Prasetyo Rahayu, Putri Rahma Aulia Hasanah Rahmah, Raisa Aulia Rahmasari, Fadila Rahmat, Muhammad Rakhman, M Arief Reza Dinar Ekananda Reza Fajrul Rahmadi Reza Gilang Pramono Ridho Fadrian Putra Ridwan , Sharmifa Yasmin Rifai, Alwi Rifki Maulana Rika Rachmawati Putri Rio Aurachman Risfa Dwi Andini Ritonga, Muhammad Akmal Parlindungan Ritonga, Muhammad Hanafi Ritonga, Rizka Sabila Rizky Alif Pratama Rizqi Ghani Faturrahman Rizqiya, Annisa Robichatun Nabilah Rodiatul Husna Rohayati , Yati Romi Aldiansyah Romy Seftivani Anggita Putri Rosad Ma’ali El Hadi Rosad Ma’ali El Hadi Rosyidi, Rezky Himawan RR. Ella Evrita Hestiandari S, Ida Wahyuni Saffanah, Vina Putri Safina, Wan Dian Safinka, Anggraini Sagita , Bobby Hera Salma , Ahyani Nur Salsabila, Putri Filza Salsabila, Tri Utami Salsabilla, Nadia Salwa Fadhilah Haya Santosa, Alifa Zahra Nur Saputra, Muhammad Tamami Dwi Saputri , Silvia Saputri , Yosita Dwi Saragih, Murniati Arinda Sari Lubis, Nuh Aulya Sari, Jepi Elia Sari, Tria Manda Sarinah br. Hasibuan Serly Charita Harahap Setiawan , Juned Agung Sevy Safira Handini Shabila , Raisa Nataya Tifla Shang, Yilun Sharma, Rajinder Sheerad Sahid Shinta Hidayat Silvia anjani Nst Sinaga, Sefianza Suhana Sindy Sinthia Dewi Siregar, Aulia Ananta Siregar, Horia Siregar, Nur Hasanah Siti Aisyah Siti Fatimah Zainatun Nisa Soviani Soviani Sri Fitria Jayusman Sri Mutia Fazira Sri Sofya Nurfitri Sry Rahayu Ningsih Sitorus Suci Septania Puspa Sucitra Putri Suhaila Husna Samosir Suhendara, Agus Achmad Suhendra, Agus Ahmad Sukma Nur Ardini Sultan Rasy Nasyaa Syaffitry Maryany Syarianda Syafitri Syeren Anastasya Tanjung , Achmad Arief Tanjung, Hafiz Yazid Tanjung, Nurbaiti Tanjung, Rizki Ramadhan Tanzimah Tanzimah, Tanzimah Taqiya Zahrowain Tara Aldiera Tara Aldiera Tengku Muhammad Rafly Rachman Tieka Trikartika Gustyana Tien Fabrianti Kusumasari Toni Hidayat Trigo Septia Trikania, Dinda Trisyan Admaja Kuncoro Tumanggor, Mutawaqil Bilah Uma Nenni Uma Nenni Urrahman, Asyifa Utama, Indra Valen Zikra Febix Wahyu Dwi Sulindra Wastina Sari Siregar Wawan Tripiawan Weinhandl, Robert Widia Zulhafizah Widya Arlia Widya Asri Septiani Wika Lutfiah Sakinah Yandri Illham ZR Yati Rohayati Yati Rohayati, Yati Yatmikasari, Ika Yaya Padila Yulian Mutiara Yunita Dewi Trianawati Yusuf, Chandra Zalina Fatima Azzahra Zhubda R, Mahira Zulhaimi, Hanifa