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Acai Sudirman
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
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LOYALITAS PELANGGAN PENGGUNA GOJEK DITINJAU DARI ASPEK KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN Acai Sudirman; Sherly Sherly; Marisi Butarbutar; Tongam Sihol Nababan; Diana Puspitasari
Procuratio : Jurnal Ilmiah Manajemen Vol 8 No 1 (2020): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gojek online transportation is one of the latest transportation service innovations in the scope of mobile-commerce. Nowadays most people prefer to use online transportation such as Gojek to travel from one place to another or just to deliver goods and food. This condition illustrates the role of service quality and customer satisfaction is very important to grow and increase customer loyalty Gojek users. This study aims to determine the contribution of service quality and customer satisfaction to shape customer satisfaction Gojek. In analyzing data obtained from research objects using the servei model with a quantitative approach. The number of samples used as respondents were 100 people. Analysis of the data used using the measurement model and SEM structural model. The results of this study prove the quality of service has a positive but not significant effect on customer loyalty. Furthermore, customer satisfaction has a positive and significant effect on customer loyalty. Transportasi online Gojek adalah salah satu inovasi layanan terbaru bidang transportasi dalam lingkup mobile-commerce. Saat ini kebanyakan orang lebih memilih menggunakan transportasi online seperti Gojek untuk berpergian dari satu tempat ke tempat lain atau sekedar untuk mengantar barang maupun makanan. Kondisi ini menggambarkan peran kualitas pelayanan dan kepuasan konsumen sangat penting untuk menumbuhkan serta meningkatkan loyalitas pelanggan pengguna Gojek. Penelitian ini bertujuan untuk mengetahui kontribusi kualitas pelayanan dan kepuasan konsumen untuk membentuk kepuasan pelanggan Gojek. Dalam menganalisa data yang diperoleh dari objek penelitian menggunakan model servei dengan pendekatan kuantitatif. Jumlah sampel yan digunakan sebagai responden sebanyak 100 orang. Analisis data yang digunakan menggunakan model pengukuran dan model struktural SEM. Hasil penelitian ini membuktikan kualitas pelayanan berpengaruh positif namun tidak signifikan terhadap loyalitas pelanggan. Selanjutnya kepuasan konsumen berpengaruh positif dan signifikan terhadap loyalitas pelanggan.
Kepercayaan Sebagai Pemediasi Dampak Citra Merek dan Harga Terhadap Kepuasan Konsumen Gojek Acai Sudirman; Fitria Halim; Robetmi Jumpakita Pinem
Jurnal Pemasaran Kompetitif Vol 3, No 3 (2020): Junal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v3i3.4822

Abstract

Abstract. Ekosistem kemajuan teknologi informasi saat ini telah memasukin babak baru ditandai dengan munculnya perkembangan transportasi berbasis aplikasi. Saat ini, telah terjadi transformasi di bidang transportasi yang tidak disangka dapat menggantikan kebiasaan masyarakat menggunakan transportasi berbasis konvensional. Adapun tujuan utama dari penlitian ini adalah untuk mengetahui peran kepercayaan dalam menunjukkan hubungan citra merek dan harga terhadap kepuasan konsumen Gojek. Dalam menganalisa data yang diperoleh dari objek penelitian menggunakan model survei dengan pendekatan kuantitatif. Jumlah sampel yan digunakan sebagai responden sebanyak 100 orang. Data untuk analisis menggunakan uji validitas dan reliabilitas menggunakan outler model dan model struktural SEM sebagai representatif inner model. Berdasarkan hasil penelitian diperoleh bahwa kepercayaan tidak mampu menjadi mediasi hubungan antara citra merek kepada kepuasan konsumen. Selanjutnya variabel kepercayaan ternyata mampu menjadi mediasi hubungan antara harga kepada kepuasan konsumen  
Path Analysis of Economic Growth and Government Spending on Education Impact on the Human Development Index in Indonesia Lora Ekana Nainggolan; Darwin Lie; Nana Triapnita Nainggolan; Lenny Dermawan Sembiring; Acai Sudirman
Valid: Jurnal Ilmiah Vol 19 No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v19i1.196

Abstract

Economic development is determined by many factors, for example by the state of natural resources, human resource capabilities, and technology. Many countries are expanding references to political-economic development that still focus on the availability of their natural resources. Experience in some developed countries such as Japan and Singapore shows that the availability of natural resources is in fact not a dominant factor in political-economic development. Countries with limited natural resources have, it turns out to have a comparative advantage in the field of human resources and technology. The development of human resources needs to get dominant attention due to the limitations of its natural resources. The responsibility for development lies with the community and the government.
The Impact of Work Discipline and Work Ethic on the Teacher Performance of Sultan Agung Pematangsiantar Private Middle School Teachers T.A. 2018/2019 Acai Sudirman; Darwin Lie; Sherly Sherly; Edy Dharma
International Journal of Business Studies Vol 3 No 3 (2019): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v3i3.83

Abstract

This study aims to examine the effect of work discipline and work ethic on the performance of Sultan Agung Private Middle School teachers. The number of samples in this study were 31 teachers obtained by the census method. The instrument used in this study was a questionnaire that was distributed directly to the teacher as a respondent. Testing research instruments using validity and reliability tests. Data analysis used multiple linear regression, correlation, coefficient of demertination, simultaneous and partial test. The results of the research and hypothesis testing show that work discipline variables and the ethic of apes have a positive and significant effect on teacher performance. The empirical findings indicate that in order to improve work discipline at Sultan Agung Pematangsiantar Private Middle School there needs to be a transparent system in recruiting permanent teachers who only teach at Sultan Agung Pematangsiantar Private Middle School so that the teacher focuses on his/her work. Then to improve the work ethic of Sultan Agung Pematangsiantar Private Middle School teachers, the principal as the leader should be able to provide personal and organizational motivation so that every teacher who works can maintain a balance of work ethic competently. Furthermore, to improve performance, every teacher should have the characteristics of self-enhancing potential so that the consistency of teacher professionalism can develop.
Reflections on the Interest in Buying Smartphone Products among Millennials: Consumer Satisfaction as the Mediating Effect Fitria Halim; Hendra Jonathan Sibarani; Brilian Moktar; Maria Sugiat; Acai Sudirman
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 1 (2021): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i1.20402

Abstract

The urgency of this study is to determine the role of consumer satisfaction as a mediating variable between product attributes and price on the purchase interest of smartphones among millennials. This study obtains the data using a survey through 240 online questionnaires with a quantitative approach. The PLS-SEM statistics are initiated with the outer model's quality tests and the inferential statistics in the inner model. Based on data analysis on the effect of mediation, it can be seen that consumer satisfaction is not able to mediate the relationship between product attributes and purchase intention. Meanwhile, in the pattern of the relationship between price and purchase intention, it turns out that consumer satisfaction can be a mediating variable.
Determinants of Teacher Performance: Exploring the Role of Satisfaction and Motivation as Mediation Acai Sudirman; Sherly Sherly; Vivi Candra; Edy Dharma; Darwin Lie
Jurnal Pendidikan dan Pengajaran Vol 54 No 1 (2021): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.72 KB) | DOI: 10.23887/jpp.v54i1.32417

Abstract

This research aims to determine job satisfaction and motivation as mediating the relationship between teacher certification and principal supervision of teacher performance. The research design used a quantitative approach to causality. To obtain research data using documentation instruments and distributing questionnaires online. The sample used in the study was 215 respondents. The basis for determining the sample is oriented towards a non-probability sampling approach using a purposive sampling formula. To test the mediating effect of satisfaction and the relationship between principal supervision and compensation on teacher performance, the structural equation modeling (SEM) approach with partial least squares analysis is used. Following the research results, Teacher certification has a significant effect on satisfaction and motivation, and teacher certification has no significant effect on teacher performance. The results of subsequent research and the principal's supervision have a significant effect on job satisfaction, motivation, and teacher performance. Furthermore, the results showed that job satisfaction could not mediate the relationship between teacher certification and principal school supervision of teacher performance for the first and second mediation tests. Then, for the third and fourth mediation tests, results were obtained, which stated that motivation could not mediate the relationship between teacher certification and supervision of school principals on teacher performance. Therefore, principal supervision has a significant effect on job satisfaction, motivation, and teacher performance.
Teacher Performance in Terms of the Aspects of Intellectual Intelligence, Emotional Intelligence and Spiritual Intelligence Darwin Lie; Sudung Simatupang; Sri Harini; Edy Dharma; Acai Sudirman
Jurnal Pendidikan Indonesia Vol 10 No 2 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.628 KB) | DOI: 10.23887/jpi-undiksha.v10i2.32061

Abstract

This study aimed to analyze the role of intellectual intelligence, emotional intelligence and spiritual intelligence in affecting the teacher performance. This study used a research design of an associative quantitative approach. The data were collected through documentation and online questionnaires. This study used a sample of 39 respondents with the determination of the sample size using the saturated sample formula. Partial least square was applied to examine the relationship between teacher performance, intellectual intelligence, emotional intelligence and spiritual intelligence. The results of this study showed that of the three hypotheses formulated, there were two hypotheses that were rejected. For the effect of the intellectual intelligence variable on the teacher performance variable, the results did not have a significant effect, and then, the effect of the emotional intelligence variable on the teacher performance variable was the same, which was not affected significantly. Meanwhile, the spiritual intelligence variable had a significant effect on teacher performance.
Kontribusi harga dan kepercayaan konsumen untuk membentuk kepuasan pengguna transportasi berbasis aplikasi Acai Sudirman; Efendi Efendi; Sri Harini
Journal of Business & Banking Vol 9, No 2 (2019): November 2019 - April 2020
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v9i2.2078

Abstract

The rapid growth of internet usage has affected several sectors of human life, not least in the transportation sector. The implications of mobilizing the use of application-based transportation (GoJek) are now a trend among people to travel from one place to another. This condition illustrates that the intensity of the use of application-based transportation will have implications for the level of user satisfaction. The purpose of this study is to determine the contribution of price and consumer confidence to consumer satisfaction of users on the basis of application transportation. This research uses a case study model by involving students in one of the tertiary institutions in Pematang-siantar City. The number of samples in this study were 322 students obtained through non-probability sampling techniques with a purposive sampling method. Data collection uses an online questionnaire that is distributed to all samples in the form of a link (URL). Data analysis uses SEM test models consisting of measurement models and structural models. The results of research and hypothesis testing explain that price has a significant effect on user satisfaction of application-based applications. Furthermore, consumer confidence has a significant influence on user satisfaction based on application applications.
Purchase Intention Produk Smartphone ditinjau dari Aspek Brand Management Acai Sudirman; Andy Wijaya; Sherly Sherly; Fitria Halim; Anju Bhernadetha Nainggolan
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.292

Abstract

Online shopping behavior and online learning using electronic devices, such as smartphones, are currently an interesting phenomenon in Indonesia. The use of smartphones which continues to increase sharply is certainly inseparable from the role of the brand management of the smartphone product. This study aimed to analyze the role of brand experience, brand awareness, brand visibility, and brand reputation in improving purchase intention in generation Z. This study used a research design with a quantitative approach. The data were collected through documentation and online questionnaires. This study used a sample of 180 respondents with the determination of the sample size using purposive sampling formula. Partial least squares were applied to examine the relationship between purchase intention, brand experience, brand awareness, brand visibility, and brand reputation. The results of this study showed that of the four hypotheses developed, one hypothesis was rejected, in which the effect of the brand awareness variable on the purchase intention variable did not have a significant effect. Meanwhile, brand experience, brand visibility, and brand reputation had a significant effect on purchase intention. Based on the findings of this study, it is expected that it can provide additional information for various parties such as traditional stores and online stores, also companies that provide smartphone products to consider the factors that encourage consumer purchase intention so that they gain comfort and trust in these products
Pengaruh gaya kepemimpinan, budaya sekolah dan motivasi terhadap kinerja guru SMP swasta Vivi Candra; Acai Sudirman; Pasaman Silaban
Harmoni Sosial: Jurnal Pendidikan IPS Vol 6, No 1 (2019): March
Publisher : Program Pascasarjana Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/hsjpi.v6i1.25359

Abstract

Tujuan dari penelitian ini untuk menguji dampak gaya kepemimpinan kepala sekolah, budaya sekolah, dan motivasi terhadap kinerja guru di SMP Swasta Sultan Agung Pematangsiantar. Jumlah anggota populasi adalah 31 orang. Oleh karena itu, penelitian ini menggunakan metode deskriptif kuantitatif dengan menggunakan kuesioner atau sensus. Instrumen penelitian dalam penelitian ini adalah kuesioner yang dibagikan secara langsung kepada responden untuk mencari data yang berhubungan dengan penelitian ini. Metode analisis data yang digunakan adalah analisis kuantitatif dan analisis kualitatif. Hasil penelitian dan hasil pengumpulan data menunjukkan bahwa secara parsial, variabel gaya kepemimpinan kepala sekolah berpengaruh signifikan terhadap kinerja guru, variabel budaya sekolah berpengaruh signifikan terhadap kinerja guru, dan variabel motivasi berpengaruh signifikan terhadap kinerja guru. Temuan empiris tersebut mengindikasikan bahwa untuk meningkatkan kinerja guru, maka SMP Swasta Sultan Agung Pematangsiantar perlu memperhatikan faktor-faktor yang mempengaruhi kinerja guru, seperti kepemimpinan kepala sekolah, budaya sekolah, dan motivasi.  Dengan mengetahui pengaruh hubungan tersebut dapat dijadikan sebagai parameter untuk merancang strategi dimasa yang akan datang guna meningkatkan kinerja guru. AbstractThis study aims to examine the impact of principals' leadership style, school culture, and motivation on teacher performance at Sultan Agung Pematangsiantar Middle School. The number of members of the population is 31 people. Therefore, this study uses a quantitative descriptive method using a questionnaire or census. The research instrument in this study is a questionnaire that was distributed directly to respondents to look for data related to this study. The data analysis method used is the quantitative analysis and qualitative analysis. The results of the study and the results of data collection showed that partially, the principal leadership style variable had a significant effect on teacher performance, the school culture variable had a significant effect on teacher performance, and the motivation variable had a significant effect on teacher performance. The empirical findings indicate that to improve teacher performance, Sultan Agung Pematangsiantar Middle School needs to pay attention to the factors that influence teacher performance, such as principals' leadership, school culture, and motivation. Because by knowing the effect of the relationship can be used as a parameter to design a strategy in the future to improve teacher performance.
Co-Authors Abdurohim Abdurohim Abdurohim Abdurohim Abdurohim Abdurohim, Abdurohim Achmad Noerkhaerin Putra Ady Inrawan Agus Perdana Windarto Ambarita, Marthin H. AMELIA SETYAWATI, AMELIA Andi Tenri Pada Andronicus, Melkyory Andy Wijaya Andy Wijaya Anggreani, Jenni Anggriani, Rini Anju Bhernadetha Nainggolan Antonius Philippus Kurniawan Gheta Apriansyah Ramadani Apriansyah Ramadhani Ariesa, Yeni Augustinah, fedianty Banjarnahor, Astri Rumondang Basriani, Agustin Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Christina Yanita Setyawati, Christina Yanita Christine Dewi Nainggolan Christine Loist Chusnu Syarifa Diah Kusuma Chyntia Lienedy Cordelia Khosasi Damanik, Darwin Darwin Darwin Darwin Lie Deandra Vidyanata Debi Eka Putri Desi Susanti Dharma, Edy Diah Pranitasari Diana Puspitasari Doloksaribu, Winda Sri Astuti Dyah Widowati Edbert Christian Edy Dharma Efendi efendi Efendi Efendi Efendi, Efendi Eliza Arshandy Elly Romy Elly Romy Elly Susanti Erbin Chandra Ernest Grace Farisi, Salman Febrianty Febrianty Fedianty Augustinah Fedianty Augustinah Fedianty AUGUSTINAH Fedianty Augustinah Fenny Fenny Fitria Halim Fitria Halim Fitria Halim Gavin Gheta, Antonius Philippus Kurniawan Girsang, Rosita Manawari Gloria Miagina Palako Djurubassa Gori, Evitya Goyal, Mukta Grace Endang Pakpahan Grace Ivani Hadikusumo, Reina A. Hendra Jonathan Sibarani Hendrick Sasimtan Putra Henson Sanjaya Herlina Humiras Betty Marlina Sihombing Ita Musfirowati Hanika Jansen Salim Juan Anastasia Putri Juara Simanjutak Jubi Jubi Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry, Julyanthry Kaharuddin Kevin Indajang Khairunnisah Lubis Lenny Dermawan Sembiring Leo Surya Pratama Lina Lina Lina, Ni Putu Maha Loist Abdi Putra Lora Ekana Nainggolan Lumanauw, Nelsye Lutfiana, Wina Maria Sugiat Maria Sugiat Maria Sugiat Marpaung, Fenny Krisna Marthin Hutler Ambarita Martin Yehezkiel Sianipar Marto Silalahi Meldasari Said Milka Rositi Sianipar Moktar, Brilian Monica Payranisa Musa Fernando Silaen Nababan, Grevina Oktavia Naibaho, Ayu Nainggolan, Anju Bherna D. Nana Triapnita Nainggolan Nani Nani Neneng Susanti Ni Made Ayu Gemuh Rasa Astiti Ni Putu Maha Lina Nkrumah, Ivy Kesewaa Nurhayati Nurhayati Onita Sari Sinaga Pada, Andi Tenri Pakpahan, Grace Endang Panggabean, Esther Praja Anggriany Pantas, Hendrick Pasaman Silaban PURBA, ELIDAWATY Purba, Lenta Friska Putra, Loist Abdi Rasmulia Sembiring Reni Shinta Dewi Robert Tua Siregar Robetmi Jumpakita Pinem Romi, Mochamad Vrans Romy, Elly Ruth Tridianty Sianipar Saidan Sany Lubis Saragih, Liharman Setiyawami Setiyawami Shannen Fania Halim Sherly Sherly sherly sherly Siallagan, Dolly Miduk Sihombing, Humiras Betty Marlina Silitonga, Hery Pandapotan Simatupang, Sudung Simatupang, Sudung Sinaga, Onita Sari Sinulingga, Trilia Anisa Siregar, Liper Sisca Sisca, Sisca Sofiyan Sofiyan Sofiyan Sofiyan Sofiyan Sri Harini Sri Harini Suci Sundari Piliang Sugiat, Maria Supitriyani, Supitriyani Susanti, Neneng Susi Susanti Agustina Tiffany Viola Titien Agustina Tongam Sihol Nababan Umiyati, Hesti Vany Tanisha Salim Vincent Jonery Ng Vivi Candra Wahyu Aji Wibowo Wakhyuni, Emi Winda Sri Astuti Doloksaribu Winda Sri Astuti Doloksaribu Wirda Lilia Yeni Ariesa Yerisma Welly Yuris Danilwan Yusnaini Yusnaini