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All Journal International Journal of Evaluation and Research in Education (IJERE) Ilmu Administrasi Publik Journal of Education and Learning (EduLearn) JOIV : International Journal on Informatics Visualization International Journal of Artificial Intelligence Research Jurnal Office JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Scientific Journal of Reflection : Economic, Accounting, Management and Business International Journal of Supply Chain Management Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Aptisi Transactions on Technopreneurship (ATT) JURNAL ILMIAH M-PROGRESS Majalah Ilmiah Bijak Jurnal Ilmu Komputer dan Bisnis JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) EKONOMI BISNIS JURNAL ILMIAH FEASIBLE (JIF) Jurnal Riset Bisnis dan Manajemen Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat JURNAL SeMaRaK JIIP (Jurnal Ilmiah Ilmu Pendidikan) PINISI Discretion Review TIN: TERAPAN INFORMATIKA NUSANTARA Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Educational Administration, Management, and Leadership Jurnal Ilmiah Wahana Pendidikan Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Jurnal Peradaban Masyarakat (JPM) Jurnal Abdi Masyarakat Humanis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Sharia Business Management PASCIDEV: Pasundan Social Science Development Jurnal Inovasi Pengabdian Masyarakat Transforma: Jurnal Manajemen Implikasi: Jurnal Manajemen Sumber Daya Manusia Jurnal Pallangga Praja Jabdimas: Jurnal Pengabdian Masyarakat Pasundan Community Service Development Dinamika: Jurnal Pengabdian Masyarakat Spectrum: Multidisciplinary Journal Anthronomics: Jurnal Manajemen Sumber Daya Manusia SocServe: Jurnal Pengabdian kepada Masyarakat Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran IJSS: International Journal of Social
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Journal : International Journal of Artificial Intelligence Research

The Influence of Organizational Memory, Knowledge Recovery, Knowledge Visualization and Knowledge Transfer on Improving the Career of Lecturer at Private Universities in The Region of West Java and Banten Sunarsi, Denok; Affandi, Azhar; Narimawati, Umi; Priadana, Sidik; Djulius, Horas; Sudirman, Imam
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i2.1013

Abstract

The research aims to determine the influence of organizational memory, knowledge recovery, knowledge visualization and knowledge transfer on improving the careers of lecturers at private universities in the West Java and Banten regions. This research uses a type of quantitative research with a survey approach with the method used is purposive sampling, with a sample of 211 lecturers. The data analysis technique for this research uses PLS software version 3.0 (Partial Least Square) with the research results showing that (1) organizational memory has a significant negative effect on improving lecturers' careers with a t statistic value of 2,000 > t table 1.652 and a P-value of 0.046 < 0.05, with a relationship of 5.9% (2) knowledge recovery has a positive and significant effect on improving lecturers' careers with a t statistical value of 5.113 > t table 1.652 and a P-value of 0.000 < 0.05, and a relationship value of 43.8 % (3) knowledge visualization has a positive and significant effect on improving Dodsen's career with a t statistical value of 6.236 > t table 1.652 and a P-value of 0.000 < 0.05, with a relationship value of 49.9% (4) Knowledge transfer has a significant positive effect on lecturer career improvement with a t statistic value of 6.236 > t table 1.652 and a P-Value of 0.026 <0.005, and with a relationship value of 12.6%.
Unlocking Consumer Growth in Marketplaces: The Power of Artificial Intelligence Marketing and Human Resources Excellence Arianto, Nurmin; Sunarsi, Denok; Hamsinah, Hamsinah; Kasmad, Kasmad; Asmalah, Lia
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1284

Abstract

This study aims to analyze the influence of artificial intelligence (AI)-based marketing, the quality of human resources (HR) operating it, and the effectiveness of the marketplace platform on increasing the number of consumers. In the digital era, AI is increasingly used in marketing strategies to personalize customer experiences, increase efficiency, and reach target markets more accurately. However, the role of HR operating AI technology is also crucial in determining the success of implementing this strategy. This study uses a quantitative method with an approach (SEM-PLS) to test the causal relationship between these variables. The research sample consists of business actors on marketplace platforms and online shops that use AI technology in their marketing. The results of the study indicate that AI-based online marketing does not have a significant influence on marketplace development, with a t-statistic value of 1.359 which is smaller than the t table of 1.983 and a P-value of 0.175 which is greater than 0.05. This indicates that even though AI is applied in marketing, its impact on marketplace development is still limited. On the other hand, the quality of human resources also does not have a significant effect on the marketplace, as indicated by the same t-statistic value, which is 1.359, which is smaller than the t table and the P-value exceeding the significance limit of 0.05. This indicates that the quality of human resources in marketplace organizations may need to be focused more on the technological aspect to support better development. On the other hand, the increase in consumers is proven to have a positive and significant effect on the development of the marketplace, with a t-statistic value of 3.212 which is greater than the t table of 1.983 and a P-value of 0.001 which is smaller than 0.05. This finding indicates that the increasing number of consumers can be a key factor for the success of the marketplace in Indonesia.
Co-Authors -, Wahyudi - Abdurrachman, Fajar Abid, Muhamad Adi Suparwo Aghnia, Siva Asyah Agus Purwanto AGUS PURWANTO Agus Suhartono Agustin, Regita Puji Ahmad Wahidiyat Haedar Akbar, Irfan Rizka Al Farisi, Muhammad Salman Aliffa, Salsabila Puti Andi, Dede Anjayani, Nidya Sri Apriyana, Santa Apriyanthi, Rezky AR, E. Nurzaman Arif, Fathan Ariyanto, Aris Arumi, Putri Asbari, Masduki Asih, Tiya Putri Asmalah, Lia Asmedy, Asmedy Ayu, Ciptaning Retno Azhar Affandi Babun Suharto Budiman, Januar Sapta Bur, Marzidi Chairunnisa Chairunnisa Dadang Supriatna Daud, Restuardy Devi, Wiara Sanchia Grafita Ryana Dewi, Ita Kania Dewi, Norma Rosyianita Dewi, Raden Roro Vemmi Kesuma Didi Sunardi Dodi Ilham Effendy, Aidil Amin Ellya, Fariza Eni Nuraeni Erlangga, Heri Fajri, Chotamul Fathirma’ruf, Fathirma’ruf Fatmawati, Erma Faturrachman, Alifudin Febrian, Syarif Mohamad Febriansyah, Daffa Fernando, Louis Fikdawati, Ria Firdaus, Muhammad Wildan Firdaus, Rizki Agung Firmansyah, Tantan Fitri Rahmawati Gandung, Muhammad Ganjar Garibaldi Hadion Wijoyo Hamsinah Hamsinah, Hamsinah Haryadi, Rofiq Noorman Haryanti, Enny Hastono Hastono, Hastono Hastono, H. Haudi, Haudi Horas Djulius Husain, Bachtiar Arifudin Ilham, Dodi Iman Sudirman Irmawanti, Irmawanti Iryadana, Mohamad Razab Kartomo, Thomas K. Kartono - Khalisa, Syakira Kristianti, Lily Setyawati Kurniawan, Prasetyo Kurniawati Kurniawati Loka, Nur Widia Lumbanraja, Victor Roland Lutfi, Asep Muhammad Madihah, Siham Madonna, Nungky Nadya Makhfud Syawaludin Makhsun, Makhsun Manurung, Arifin Hasudungan Marissa Grace Haque, Marissa Grace Masyhuri, Ahmad Ari MOGI, AGUSTINA Moh. Sidik Priadana Muliani, Henita Sri Mulyad, Mulyad Mulyadi Mulyadi Munna, Afzal Sayed Mustopa, Bintang Alya Binurika Mutaufiq, Ali Nazir, Ahmad nia kurniasih Noorilla, Rahmawati Novendri, Indra Nugraha, Muhamad Rizqi Adi Nugroho, Kurniawan Setyo Nur Hasanah Nurhadi, Ahmad Nurhaliza, Syalwa NURJAYA NURJAYA, NURJAYA Nurmin Arianto, Nurmin Pangaribuan, Hisar Pawar, Avinash Poetri, Maharanny Setiawan Prasada, Dodi Pratama, Guruh Dwi Pratiwi Sakti, B. Retno prayudi, Andi Puputaria, Puputaria Purwati, Diana Putra, Rizky Maulana Rachman, Muhammad Fathur Ramadhan, TB Guruh Ramadhan, Vicky Ramadhina, Nabila Suci Riadi, Farid Riani, Dini Riskan, Minhajul Abidin Riskan, Riskan Rizaldi, Devan Rizkitama SP, Dhyta Rofiq Noorman Haryadi Rozi, Achmad Rudi Salam Rudianto Sinaga, Jansen rusilowati, umi Saddam, Muhammad Santi Rimadias Sari, Elis Triani Sari, Vivi Wulan Sari, Widya Intan Sartika, Gita Saville, Ramadhona Seta, Anggada Bayu Setyo Riyanto, Setyo Sihombing, Jenny Simatupang, Batara Maju Slamet Riyadi Solly Aryza Sondari, Endang Sri Mulyani Sri Wahyuni Sudaryana, Yayan Sudiarto Sudiarto Sudirman, Imam Sunadi, Sunadi Suntari, Esti Supiyan, Dede Supratikta, Hadi Suprihatin, Linda Susanto, Hengli Susilawati, Susilawati Sutoro, Moh. Sutrisno, Sutrisno Suwanto Suwanto Syafi’i, Imam Syaiful Rizal Taswanda Taryo Teguh Jatmiko, Lukas Teriyan, Arga Tirtosetianto, Raden Hario Trimulyana, Robi Amdes Tryana, Tryana Umi Narimawati Utami, Monika Agustia Utarinda, Destiana Wachidin, Muhammad Soffan wahyudi, yuli Wardani, Lutfia Surya Wayan Ardani Wicaksono, Widhi Widia Astuti Widiyastuti, Indah Ayu Widodo, Adji Wulan Yuliyana, Wulan YUANGGA, KHARISMA DANANG Yudiana, Sarah Aira Pranada Yuliani, Ine Yusuf Arifin Zulkarnaen A, Faiz Furqon