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All Journal International Journal of Evaluation and Research in Education (IJERE) Ilmu Administrasi Publik Journal of Education and Learning (EduLearn) Jurnal Office JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Scientific Journal of Reflection : Economic, Accounting, Management and Business International Journal of Supply Chain Management Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Aptisi Transactions on Technopreneurship (ATT) JURNAL ILMIAH M-PROGRESS Majalah Ilmiah Bijak Jurnal Ilmu Komputer dan Bisnis JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) EKONOMI BISNIS JURNAL ILMIAH FEASIBLE (JIF) Jurnal Riset Bisnis dan Manajemen Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat JIIP (Jurnal Ilmiah Ilmu Pendidikan) TIN: TERAPAN INFORMATIKA NUSANTARA Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Educational Administration, Management, and Leadership Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Jurnal Peradaban Masyarakat (JPM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Sharia Business Management PASCIDEV: Pasundan Social Science Development Jurnal Inovasi Pengabdian Masyarakat Transforma: Jurnal Manajemen Implikasi: Jurnal Manajemen Sumber Daya Manusia Jurnal Pallangga Praja Jabdimas: Jurnal Pengabdian Masyarakat Pasundan Community Service Development Dinamika: Jurnal Pengabdian Masyarakat Spectrum: Multidisciplinary Journal Anthronomics: Jurnal Manajemen Sumber Daya Manusia SocServe: Jurnal Pengabdian kepada Masyarakat Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran IJSS: International Journal of Social
Sunarsi, Denok
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Journal : Pasundan Community Service Development

 1 
Strengthening the Human Resource Capacity of MSME Actors in Bojongsari Village through Managerial Skills Training and Business Digitalization Sunarsi, Denok; Sudaryana, Yayan; Supratikta, Hadi; Fernando, Louis; Firmansyah, Tantan
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.209

Abstract

This community service aims to strengthen the capacity of human resources of micro, small, and medium enterprise (MSME) actors in Bojongsari Village through training in managerial skills and business digitalization. MSME actors in this area often face various challenges, both in terms of limited managerial capabilities, such as financial management and business planning, as well as in terms of technology, particularly related to marketing and digital business management. This activity was carried out using a combination of lectures, hands-on practice, and discussions involving 30 local MSME actors. The topics covered include the basics of business management, such as business planning, financial management, and digital marketing strategies through social media platforms and e-commerce. The results of this activity showed an improvement in participants' managerial skills, reflected in their ability to create more structured business plans and manage their business finances more effectively. Additionally, the application of business digitalization has started to take shape, with participants now having social media accounts and utilizing online platforms to market their products. However, challenges still exist, especially in terms of limited access to technology and a lack of understanding in digital data analysis. Therefore, further training is necessary to ensure that MSME actors can maximize the use of technology. With this training, it is hoped that MSMEs in Bojongsari Village can develop more competitively in the increasingly digital market.
Co-Authors -, Wahyudi - Abid, Muhamad Adi Suparwo Agus Purwanto AGUS PURWANTO Agus Suhartono Agustin, Regita Puji Ahmad Wahidiyat Haedar Akbar, Irfan Rizka Al Farisi, Muhammad Salman Andi, Dede Anjayani, Nidya Sri Apriyana, Santa Apriyanthi, Rezky AR, E. Nurzaman Arif, Fathan Ariyanto, Aris Arumi, Putri Asbari, Masduki Asmedy, Asmedy Azhar Affandi Babun Suharto Chairunnisa Chairunnisa Devi, Wiara Sanchia Grafita Ryana Dewi, Raden Roro Vemmi Kesuma Dodi Ilham Effendy, Aidil Amin Ellya, Fariza Erlangga, Heri Fathirma’ruf, Fathirma’ruf Fatmawati, Erma Febriansyah, Daffa Fernando, Louis Fikdawati, Ria Firmansyah, Tantan Fitri Rahmawati Ganjar Garibaldi Hadion Wijoyo Hamsinah Hamsinah, Hamsinah Haryadi, Rofiq Noorman Haryanti, Enny Hastono Hastono, Hastono Hastono, H. Haudi, Haudi Horas Djulius Husain, Bachtiar Arifudin Iman Sudirman Irmawanti, Irmawanti Iryadana, Mohamad Razab Kartomo, Thomas K. Kartono - Kristianti, Lily Setyawati Kurniawati Kurniawati Loka, Nur Widia Lutfi, Asep Muhammad Madihah, Siham Madonna, Nungky Nadya Makhfud Syawaludin Makhsun, Makhsun Manurung, Arifin Hasudungan Marissa Grace Haque, Marissa Grace Masyhuri, Ahmad Ari MOGI, AGUSTINA Moh. Sidik Priadana Muliani, Henita Sri Mulyad, Mulyad Mulyadi Mulyadi Munna, Afzal Sayed Mutaufiq, Ali Nazir, Ahmad nia kurniasih Noorilla, Rahmawati Novendri, Indra Nugraha, Muhamad Rizqi Adi Nugroho, Kurniawan Setyo Nur Hasanah Nurhadi, Ahmad Nurhaliza, Syalwa NURJAYA NURJAYA, NURJAYA Pangaribuan, Hisar Poetri, Maharanny Setiawan Prasada, Dodi Pratama, Guruh Dwi Pratiwi Sakti, B. Retno prayudi, Andi Purwati, Diana Putra, Rizky Maulana Ramadhan, TB Guruh Ramadhan, Vicky Ramadhina, Nabila Suci Riadi, Farid Riani, Dini Rizaldi, Devan Rofiq Noorman Haryadi Rozi, Achmad Rudianto Sinaga, Jansen rusilowati, umi Saddam, Muhammad Santi Rimadias Sari, Widya Intan Sartika, Gita Saville, Ramadhona Seta, Anggada Bayu Setyo Riyanto, Setyo Sihombing, Jenny Simatupang, Batara Maju Solly Aryza Sondari, Endang Sri Mulyani Sudaryana, Yayan Sudiarto Sudiarto Supiyan, Dede Supratikta, Hadi Suprihatin, Linda Susanto, Hengli Susilawati, Susilawati Sutoro, Moh. Sutrisno, Sutrisno Syafi’i, Imam Taswanda Taryo Teguh Jatmiko, Lukas Tirtosetianto, Raden Hario Trimulyana, Robi Amdes Tryana, Tryana Umi Narimawati Utami, Monika Agustia Utarinda, Destiana Wachidin, Muhammad Soffan wahyudi, yuli Wayan Ardani Wicaksono, Widhi Widodo, Adji Wulan Yuliyana, Wulan YUANGGA, KHARISMA DANANG Yudiana, Sarah Aira Pranada Yusuf Arifin