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All Journal International Journal of Electrical and Computer Engineering Jurnal Teknik Industri Buletin Peternakan Humanika : Kajian Ilmiah Mata Kuliah Umum Historia: Jurnal Pendidik dan Peneliti Sejarah OSEATEK ENGINEERING E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Elkom: Jurnal Elektronika dan Komputer TELKOMNIKA (Telecommunication Computing Electronics and Control) JDM (Jurnal Dinamika Manajemen) Dinamika Pendidikan Classroom Action Research Journal (CARJO) Paediatrica Indonesiana IJHCM (International Journal of Human Capital Management) Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL KONSELING GUSJIGANG Al-Hayat: Journal of Islamic Education JMM (Jurnal Masyarakat Mandiri) Elipsoida : Jurnal Geodesi dan Geomatika GUIDENA: Jurnal Ilmu Pendidikan, Psikologi, Bimbingan dan Konseling NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Jurnal Entrepreneur dan Entrepreneurship MANAGERIA: Jurnal Manajemen Pendidikan Islam J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Sarwahita : Jurnal Pengabdian Kepada Masyarakat Jurnal Lentera Pendidikan Pusat Penelitian LPPM UM Metro @is The Best [Accounting Information System & Information Technology Business Enterprise] Jurnal Teknologi Informasi dan Terapan (J-TIT) Infotekmesin Jurnal Karinov Jurnal Manajemen Bisnis dan Kewirausahaan Management Studies and Entrepreneurship Journal (MSEJ) JURNAL GEOGRAFI Geografi dan Pengajarannya Attractive : Innovative Education Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Journal of Applied Data Sciences Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Manajemen Retail Indonesia (JMARI) International Journal of Economy, Education and Entrepreneurship (IJE3) Munaddhomah: Jurnal Manajemen Pendidikan Islam Jurnal USAHA Indonesian Journal of Social Science Research Counseling Milenial (CM) Indonesian Collaboration Journal of Community Services (ICJCS) Journal of Social Research Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship Linguisic, Literature, and English Education JURNAL AKUNTANSI DAN BISNIS Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Community: Jurnal Pengabdian Pada Masyarakat Jurnal Pengabdian Masyarakat Bangsa De`Teksi : Jurnal Teknik Sipil TOFEDU: The Future of Education Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Cendikia: Jurnal Pendidikan dan Pengajaran Journal of Management and Informatics Journal of Technology Informatics and Engineering Jagratara: Journal of Disaster Research Journal of Geographical Sciences and Education Tadzkirah: Jurnal Pendidikan Dasar Jurnal Ilmiah Sistem Informasi Bhinneka Multidisiplin Journal Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Jurnal Medika: Medika PENG: Jurnal Ekonomi dan Manajemen Siber Journal of Advanced Multidisciplinary Almikanika Madania: Jurnal Kajian Keislaman Engineering Jurnal bidang Teknik Dinamika Pendidikan Geoid - Journal of Geodesy and Geomatics Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Ultras
Agus Wibowo
STEKOM Semarang
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Journal : Journal of Applied Data Sciences

 1 
From Luxury to Mass Market: How Brand Love and Luxury Perception Drive Purchase Intentions Through TPB Pinardi, Risky Rahmawati; Handaru, Agung Wahyu; Wibowo, Agus
Journal of Applied Data Sciences Vol 7, No 2: May 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i2.1246

Abstract

This study examines psychological mechanisms shaping consumer purchase intentions for mass market products from former luxury brands. Grounded in the Theory of Planned Behavior and attachment theory, we investigate how luxury brand perception and brand love influence attitudes and subjective norms as antecedents of behavioral intention. Data were collected from 868 Jakarta consumers through an online survey and analyzed using partial least squares structural equation modeling to assess measurement and structural relationships. Results indicate that luxury brand perception exerts significant direct effects on purchase intention and indirect effects mediated specifically through attitude and subjective norm. Brand love influences purchase intention exclusively through these same attitudinal and normative pathways, with no significant direct effect observed. Both attitude and subjective norm significantly mediate the relationships between luxury perception, brand love, and purchase intention. Contrary to expectations, self-referencing does not moderate the attitude intention or subjective norm intention relationships, suggesting limited influence of self-related cognitive processing in this context. Theoretically, this research advances the Theory of Planned Behavior by positioning brand love as an antecedent rather than an outcome of attitudes and subjective norms, thereby integrating emotional attachment as a foundational driver within rational decision frameworks. Managerially, findings suggest that luxury brands entering mass markets should prioritize preserving symbolic heritage and cultivating emotional bonds while leveraging social validation mechanisms to translate brand love into actual purchase behavior. Limitations include the cross-sectional design restricting causal inference and the single culture Jakarta sample limiting generalizability. Future research should employ longitudinal and cross-cultural designs to examine dynamic emotional attachment processes and test model robustness across diverse consumer contexts.
Exploring User Acceptance of Chatbot AI: A Triangulated Framework Integrating TAM, ECTM, and TPB Constructs Putra, Agus; Wahono, Puji; Wibowo, Agus
Journal of Applied Data Sciences Vol 7, No 2: May 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i2.1287

Abstract

Artificial intelligence-powered chatbots have revolutionized e-commerce by providing personalized customer interactions, real-time support, and streamlined purchase processes. Despite their widespread adoption, sustained user engagement remains challenging, requiring deeper insights into cognitive, affective, and social determinants of long-term usage. This study addresses this gap by integrating the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Expectation-Confirmation Theory Model (ECTM) into a comprehensive triangulated framework to examine user acceptance and continued purchase intention toward AI chatbots in online shopping. The research investigates direct effects of confirmation, information quality, perceived usefulness (PU), perceived ease of use (PEOU), attitude, and subjective norm on satisfaction, alongside satisfaction's mediating role in predicting continued purchase intention. Data were collected from 504 respondents with prior AI chatbot experience in online shopping via purposive sampling, using validated 6-point Likert scales. Partial least squares structural equation modeling (PLS-SEM) was conducted using SmartPLS 4. Results confirm that confirmation (β=0.178, p=0.037), information quality (β=0.269, p0.001), PU (β=0.152, p=0.005), PEOU (β=0.235, p0.001), and attitude (β=0.184, p=0.001) significantly predict satisfaction, which strongly influences continued purchase intention (β=0.868, p0.001). Subjective norm exhibited no significant effect (β=-0.003, p=0.954). Satisfaction fully mediates ECTM and TAM pathways, underscoring experiential confirmation and system quality's dominance over social influences in post-adoption behavior. Theoretically, this study validates an integrated model advancing post-adoption theory in AI contexts. Practically, findings guide e-commerce platforms to enhance chatbot retention by prioritizing information accuracy, usability, and expectation alignment rather than social norms.
Co-Authors 'Aisy, Fadhlika Nur Rohadatul A. Farid A. S. , Karuniana Dianta Adelia Wulandari Adiputra, Agung Aditama, Darmawan Aditya Pratama Agung Budi Cahyono Agung Wahyu Handaru ahmad farid Ajuk Sapar Alfaqih, Adam Alifah Kusumaningrum Alkhudri, Ahmad Tarmiji Almira, Fatihah Nara Amallia, Mifta Andi Hairil Alimuddin Andi Tjandra, Antonius Andri Irawan Anggara Setyabawana Putra, Anggara Setyabawana Anis Shofiyani Anwar, Raihan Ari Widiyantoro Ariani , Windi Puji Arif Hidayatullah, Muhammad Arif Rakhman Arna Fariza Aryadi, Ari Fiqri Aryanto, Nur Aidi Aryogi Aryogi Asmoro, Bayu Rimbi Asri, Karienda Faisa Asri, Laras Widanni Atien Priyanti Atmoko, Bayu Andri Aulia, Karona Azhari, Muhammad Badrani Bagus Shandy Narmaditya Bangun Muljo Sukojo Bangun Muljo Sukojo, Bangun Muljo Bangun, Ernalem Basofi, Arif Budi Johan, Budi Budi Raharjo Budiono, Nur Cahyani, Afifah Zahra Cedaryana, Cedaryana Chafid, Much Cusanto Aji Aji Dacholfani, Muhammad Ihsan Darmah, Novina Dendi Zainuddin Hamidi Dewi Fajrianti, Evianita Dewi Indriasih Diani, Rinny Dharma Dianta, Karunia Dicky Iranto Dien Noviany Rahmatika Dwi Ringga Edwid Dian Negara Dwi Sri Lestari, Dwi Sri Effendi, Mohammad Sofwan Eko Hadisiswanto Endah Sayekti Ervina Maulida Eskaluspita, Pratama Etty Gurendrawati, Etty Fadli, Muhammad Rijal Fahruddin, Agus Fajarudin, Rizki Faqih, Achmad Faradisa, Rosiyah Farida Styaningrum Fatkhurrozak, Faqih Febiola, Syifa fira, Shafira Ghifari, Ezar Atira Anamta Guruh Aryotejo Gusrizal Gusrizal Hadi Pranoto Hadi Wibowo Haisunasya, Hana Handayani , Hepi Hapsari Handoko, Cipto Hendrawan, Andre Budhi Hidayah, Shofiyatul Hidayatulloh, Farid IGA Dewi Purnamawati Ikawati, Yunia Imron Rosadi Indah Eko Cahyani Indiyah, Kus Irfan Santosa Irfan Santoso Iwan Koerniawan Izza, Ashiilah Tsabit Izzulhaq, Muhammad Zaki Juli Riyanto Tri Wijaya Juni Risma Saragih, Herlina Jusivani, Larissa Karyaningsih, RR. Ponco Dewi Khairanni, Sarah Khodijah Khodijah Khoiruni`mah Komarudin Komarudin Kundriyah, Kundriyah Kurniadi, Anwar Lagiyono . Lawrence Adi Supriyono Lenggogeni, Lenggogeni Lestari, Fitra Dila Lestari, Friska Aviyanti Liesvarastranta Haz, Amma Linda Ika Mayasari, Linda Ika Luddin, Muchlis Rantoni Ludi Wishnu Wardana Luthfiah, Lulu M. Ihsan Dacholfany Marsellisa Nindito, Marsellisa Marulina, Dya Maula, Farij Ibadil Maulana Amirul Adha Maulana, Rifal Mawaddah, Saniyatul Maylinda, Faradila Wahyu ME, Tariz Zharfan Medya Mahardhika, Yesta Moh. Yusuf Abadi Mohd Mahzan Awang, Mohd Mahzan Muadzah, Dzakira Athaya MUDAIM MUDAIM, MUDAIM Mufadhol Mufadhol Mufid, Mohammad Robihul Muhamad Fitri Muhamad Muhamad Muhammad Agus Shidiq Muhammad David Erlangga, Aprileo Muhammad Kharis Fadillah Muhammad, Ikhlas Nur Munika, Aderiya Murdiono, Jatmiko Mustaqim , Mustaqim . Mustaqim Mustaqim, Mustaqim Nelly Wahyuni Noor Zuhry, Noor Noorlaila Hayati, Noorlaila Nufninu, Novinda Grezen Nugraha, Aris Nugraha, Muh Faqih Ikhwan Aditiya Nugroho, Setiawan Arkha Ade Nurkristianingrum, Nida Nurprawitanti, Mushafatul Nurul Hadi, Nurul Oktavia, Anis Pinardi, Risky Rahmawati Pratama, Yogi Prawiro Anggianto PUDJO HAGUNG WIDJAJANTO, PUDJO HAGUNG Pujo Widodo, Pujo Purba, Jon Kriswarmanto Purnama, Resha Purwana E.S., Dedi Purwanto, Moh. Ade Purwoto Putra Hilmi Prayitno Putra, Agus Putri Lestari, Novita Qinanty, Arum Qotrunnada, Qotrunnada QURRATA AINI Rachmat Setiawibawa Rachmatika, Anisa Nurur Raden Mohamad Herdian Bhakti Rahaldi , Prasetyo Rahayu, Warsi Kurnia Rakhman, Itmam Aulia Ramadhanti, Fenty Ratnasari , Dian Respat, Dwi Kismayanti Ria Candra Dewi Ridho, Muhammad Sholeh Rika Ampuh Hadiguna Risa Nofiani Rizki Firdausi Rachma Dania Rohmah, Nurur Romesti, Romesti Roni Faslah Rosyidah, Dinda Rudiyansyah Rudiyansyah Rusnoto S, Aulia Hafizh Sadah, Khozinatus Saffa, Ismi Makarimal Safitriani, Indah Sang, Lim Thien Sanjaya, Firman Lukman Santoso, Joseph Teguh Saparuddin Mukhtar Saptono, Ari Saputro, Ivan Onggo Sarpono Sarpono Sarumpaet, Agnes Setyo Ferry Wibowo Sholihah, Khalifah Sigit Setijo Budi, Sigit Setijo Siti Andarwati Siti Nurjanah Soraya, Evitha Sri Wartini Suherman, Suherman Suhud , Usep Sulistyowati, Nur Wahyuning Suparno Suparno Suparno Supriyadi, Zaenal Supriyati, S Suratno, Ujang Sururi, M. Surya Saputra, Ega SUSAN FEBRIANTINA, SUSAN Susanti, Tria Susilastuti, S Suswanto ., Suswanto Sutowo, David Wijaya Syamsul Falah Syarifudin Syarifudin Tarigan, Ruth Abigail Teguh Setyadi, Agung Thamrin Usman Titik Lestari Titin Anita Zahara, Titin Anita Tofik Hidayat Tri Hesti Utaminingtyas, Tri Hesti Turmudzi, Muhammad Tusino, Agus Umi Widyastuti UNGGUL SUGIHARTO UNGGUL SUGIHARTO Untung Hartoni Usaman , M. Khumaidi Usep Suhud Wahono, Puji Wakim Wardjono, Gunarto Waskito, Wasis WIBOWO, SHEVA RANI Widya Parimita, Widya Wilopo Wilopo, Wilopo Yanuar Yanuar, Yanuar Yasin , Yoga Pratama Yoga Prihatin Yudi Widodo Yulis Widhiastuti Yusup Budiman , Baharudin Zahra, Siti Fatimah Zairin, Gentiga Muhammad Zaki Mubarok, Zaki Zulfah .