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Heri Pratikto

Universitas Negeri Malang

Author-ID : 2413465

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Go International's Strategy On East Java Handicraft MSMES: A Case Study In The Creative Industry Afif; Sudarmiatin; Pratikto, Heri
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.426

This study aims to analyze the strategy of going international in Micro, Small, and Medium Enterprises (MSMEs) in the handicraft sector in East Java with a case study approach on Written Batik MSMEs "Sumber Rejeki" in Sidoarjo Regency. The background of this research is based on the increasing demands of globalization and international market opportunities for the local creative industry, but still faced with limited capacity, market access, and digital literacy. The research method uses a qualitative approach with data collection techniques through in-depth interviews, observations, and documentation. Data analysis was carried out descriptively with the theoretical framework of internationalization strategy and resource-based view (RBV). The results of the study show that the go international strategy implemented includes: (1) the use of global digital and e-commerce platforms as a means of penetrating the international market, (2) strengthening branding based on local wisdom through storytelling of batik products, (3) participation in international exhibitions and government programs such as trade expos, and (4) collaboration with export partners and aggregators. However, MSMEs still face various challenges, such as limited production capacity, international quality standards, logistical constraints, and export regulations. This research implies that the success of the internationalization of MSMEs is not only determined by internal resources, but also by ecosystem support, including governments, digital platforms, and global business networks.

The Effectiveness of Customs Policy on the Internationalization Process of Furniture MSMEs in Pasuruan: A Case Study Based on Regulatory Compliance Rozi, Wisma Miftahur; Sudarmiatin; Pratikto, Heri
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.431

This study aims to analyze the effectiveness of customs policy on the internationalization process of furniture MSMEs in Pasuruan by emphasizing the regulatory compliance aspect. This study uses a qualitative approach with a case study method on one of the furniture MSMEs that has carried out export activities. Data collection was carried out through in-depth interviews, observations, and documentation related to export procedures and compliance with customs requirements. The results of the study show that customs policy has a significant role in determining the smooth export process, especially in the aspects of administration, classification of goods, and fulfillment of export documents. The level of understanding of MSME actors with applicable regulations is a key factor in increasing compliance and minimizing export barriers. However, procedural complexity, limited regulatory literacy, and dynamic policy changes are still the main obstacles in the internationalization process. On the other hand, government support through socialization, digitization of customs services, and export facilitation has proven to be able to increase the readiness of MSMEs to penetrate the global market. This study concludes that the effectiveness of customs policies is not only determined by the regulations themselves, but also by the level of adaptation and compliance of MSMEs to the applicable regulations. The implications of this study emphasize the importance of increasing legal literacy and strengthening the assistance system for MSMEs to increase export competitiveness in a sustainable manner.

SME Resilience under Global Economic Disruption: A Conceptual Analysis Based on Resource-Based View and Dynamic Capabilities Mahardianingtyas, Sofia; Sudarmiatin; Pratikto, Heri
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.429

This study analyzes how small and medium-sized enterprises (SMEs) respond to global economic disruptions, particularly those driven by geopolitical instability and energy price volatility. The research adopts a conceptual and desk-based approach by synthesizing recent literature on SME resilience and organizational capabilities. The findings indicate that SMEs are highly vulnerable to external shocks due to limited resources, yet they possess adaptive potential through internal capabilities. In particular, dynamic capabilities enable SMEs to sense environmental changes, seize emerging opportunities, and transform business operations. These capabilities are often manifested through business model innovation, digital technology adoption, and supply chain adjustments. Furthermore, external support such as government policies and technological infrastructure strengthens SMEs’ resilience and recovery capacity. This study proposes a conceptual framework linking global economic shocks to SME resilience through internal capabilities and strategic adaptation. The findings provide practical implications for SMEs and policymakers in developing countries to enhance business sustainability and economic stability under uncertain global conditions.

Digital-Based Internationalization Strategy In Penetrating The Global Market: A Case Study On Footwear MSMes in Mojokerto Isnaini, Arif; Sudarmiatin; Pratikto, Heri
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.432

This research aims to analyze the digital-based internationalization strategy implemented by "Kenzi" Mojokerto footwear MSMEs, as part of creative industry players in the Mojokerto footwear center, which is known to have hundreds of craftsmen with national and international standard product quality. This research uses a qualitative approach with a case study design on "Kenzi" MSMEs that have penetrated foreign markets through digital channels. Data collection techniques were carried out through in-depth interviews, observations, and documentation, with data analysis using interactive models. The results of the study show that the "Kenzi" MSME internationalization strategy is carried out through the optimization of the global marketplace, social media, and strengthening digital branding to increase product visibility in the international market. Competitive advantage lies in product design that is adaptive to global trends, local craftsmanship-based quality, and production flexibility. However, the challenges faced include limited production capacity, suboptimal digital literacy, and the complexity of international export and logistics regulations. This research contributes to the development of a contextual digital-based internationalization strategy model for footwear MSMEs, especially in the Mojokerto area, as the center of the footwear industry, and becomes the basis for policy recommendations in encouraging MSMEs to go global.

Digital-Based Internationalization Strategy In Penetrating The Global Market: A Case Study On MSMEs Who Are Motorcycle Seat Craftsmen In Mojokerto Faizin, Moh.; Sudarmiatin; Pratikto, Heri
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.433

This research aims to analyze the internationalization strategy applied by MSMEs of seat materials "CV. Mitra Jaya Sadel" in Mojokerto in an effort to penetrate the global market. The research approach uses qualitative methods with case study designs to explore in depth the processes, challenges, and success factors in international expansion. Data was obtained through in-depth interviews, observations, and documentation of business owners and operational activities related to global marketing. The results of the study show that the strategy of internationalization of MSMEs "CV. Mitra Jaya Sadel" is supported by the use of digital platforms, improving the quality of products based on export standards, and strengthening business networks through international partnerships and marketplaces. In addition, competitive advantages such as competitive prices, production flexibility, and design innovation are key factors in increasing global competitiveness. However, there are several obstacles faced, such as limited access to international market information, obstacles to export regulations, and limited human resources in mastering foreign technology and languages. This research provides implications that strengthening digital literacy, government policy support, and human resource capacity development are important elements in encouraging the successful internationalization of MSMEs in the upholstery industry at the global level.

The Role of Customs Regulations and Policies in Encouraging MSME Exports: A Case Study on MSMEs in the Creative Industry Sector Kurniawan, Rivaldo; Sudarmiatin; Pratikto, Heri
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 5 (2026): On Progress
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i5.453

This study aims to analyze the role of customs regulations and policies in encouraging the export activities of Micro, Small, and Medium Enterprises (MSMEs), especially in the creative industry sector. This study uses a qualitative approach with a case study method on one of the creative industry MSMEs that has expanded to the international market. Data collection techniques are carried out through in-depth interviews, observations, and documentation, while data analysis uses an interactive model that includes data reduction, data presentation, and conclusions drawn. The results of the study show that government regulations and customs policies have a strategic role in increasing MSMEs' access to global markets, especially through simplifying export procedures, providing customs facilities, and digitizing export services. However, there are still a number of obstacles faced by MSMEs, such as low understanding of regulations, administrative complexity, and limited human resources in managing export documents. Therefore, synergy is needed between the government, business actors, and other stakeholders to increase regulatory literacy, strengthen export assistance, and optimize the implementation of policies that are more inclusive and adaptive to the needs of MSMEs. This research provides practical implications for the development of MSME internationalization strategies as well as theoretical contributions in the study of MSME-based public policy and international trade.

Co-Authors A Halim Abdilah, Eka Novianti Abdullah Syakur Novianto Achmad Murdiono Adhy Wicaksono Adi Hermawansyah Adi Sucipto, Adi Afif Afifa, Nurul Hildha Agung Winarno Agus Hermawan Agus Hermawan Agus Salim Aisy Fiklil Nafisah Aji Prasetya Wibawa Al Azhar, M. Habib Albar Bari'na, Moch. Yusufa Amin, Muhammad Sirojuddin Amirudin Amry Mahdan Abrari Amry Mahdan Abrari Anam, Hoirul Andi Basuki Andi Basuki, Andi Andy Chandra Pramana Anis Sya’bania Anita Handayani Anni Yudiastuti Arifah Rahman, Amalia Asep Dana Saputra Bernadeta Wahyu Astri Pratita Brillian Rosy Budi Eko Soetjipto Buyung Adi Dharma Camelia N. C., Inneke Chicha Fahriana Choirul Anam AM Diponegoro Chong , Wan Ni Cindy Pramita Cipto Wardoyo Deddy Ibrahim Rauf Dede Rusmana Dewi ayu sakdiyyah Dewi Diah Fakhriyyah Dewi Nurjannah Djoko, Sunarti Dwi Hernanik, Nova Dwi rahayu Dwi Wulandari Dwivamilu Irianti Putri Dyah Arini R Dyah Setyawati Edi Irawan Elfit Maidah Elok Vilantika Elvira Nur Azizah Ely Rizky Amaliyah Ely Siswanto Eni Susilowati Enjelika Eny Yuniati Ery Tri Djatmika RWW Evi Susanti Fahmi Ashari S. Sihaloho Faizin, Moh. Fajar Azmi Kurniawan, Fajar Azmi Faradila, Fian Arifiona Faridatun Nafisah Fatima, Arlindo Do Ceo Fatmasari Endayani Fauji, Diah Ayu Septi Fawwaz, Muhammad Iqbal Filianti Filianti Firdian Tri Cahyo Fitriani Fitriyah Fitriyah Fulgentius Danardana Murwani Gabriella Stefanny Gunartin Gunartin Hamdana, Hamdana Hanif Rani Iswari Hari Wahyono Haya Nur Safa’atin Hendri Gunawan Heny Kusdiyanti, Heny Hong, Yeap Chi Ihsan, Soleh Hanafi Ihsan Imam Mukhlis Imam Sanusi, Imam Imaniyah, Sari Ayu Indira Oktavianti Ira Wikartika Isnaini, Arif Iva Khoiril Mala Ivan Widjaja Januardi Joko Setiyo Juniar, Wita Ryani Khoiril Mala, Iva Khoiriyah, Siti Nur Kholifah, Leli Khusnia, Rif’atul KURNIAWAN, RIVALDO Kustitik Kustitik Kusumaryoko, Prayogo Landreas Utama Lie Ludi Wishnu Wardana Lulu Nurul Istanti Luthfi Alif Utama, Muhammad M. Yogi Riyantama Isjoni Madziatul Churiyah Mahardianingtyas, Sofia Mansoor Abdul Hamid Mantony, Oslida Markhamah, Siti Martha, Jefry Aulia Martin Martin Mazarina Devi Mega Noerman Ningtyas Miranda Lukita Sari Mirza Esvianti Moh Yasir Mohamad Bastomi Mohammad Arief Mohammad Arief Muaddab, Hafis Muchamad Rizky Fauzi Muhadjir Anwar Muhammad Bukhori Dalimunthe Muhammad Irfanul Hakim Zain Muhammad Luthfi Alif Utama Muhammad Nanang Choiruddin Muhammad Sulhan Muhammad Tody Arsyianto Muntholib Nadila, Salsaufy Brillian Naswan Suharsono Novitasari, Anindita Trinura Nur Hidayatul Istiqomah Nurika Restuningdiah Nurul Falah Hashim Nurul Farida Oktaviani, Fadhilah Nur Oktavianti, Indira Parawansah, Rosa Indah Permatasari, Indriani Detty Pitoyo, Achmad Zani Prabowo, Andri Eko Pramika, Depi Prastiono, Suryo Puji Handayati Punaji Setyosari Purnomo, Irfan Agung Purwanto, Sandi Rachmad Hidayat Rahmi Rahayu, Dita Rendika Vhalery Restu Millaningtyas Reza Aditia Rizkita, Marsya Aulia Rosmala Dewi Rosmiza Bidin Rozi, Wisma Miftahur Rr Suci Palasari Rufi'i Saiful Aminudin Alkusuma Putra Santi Widyanigryum Saptaria, Lina Saputra, Asep Dana Sari, Dewi Wulan Sari, Vina Budiarti Mustika Septiawan, Bambang Setyohadi Shiddiqy, Isymayati Ash Sholikan Sholikan Sholikhan Sinollah Siti Khoiriyah Siti Salina Mustakim Soenar Soekopitojo Sopia, Sopia Sopiah, Sopiah Sopiah, Sopiah Sriyani Mentari Sudarmiatin Sugiyanto - Sulastri Irbayuni Sulikah Sulikah Sulis Rochayatun Sulistiyani, Sulistiyani Sumiati Sumiati Sutantri Sutrisno Sutrisno Syahrul Munir Syamsul Arifin Syihabudhin Tamimi, Muhizan Titis Shinta Dhewi, Titis Tuatul Mahfud Umami, Nailariza Umatin, Choiru Umi Nandiroh Ummi Ainur Rizqi Umu Rosyidah Vindi Kusuma Wardani Wahjoedi Wahjoedi Wahyu Dede Gustiawan Wahyuningtiyas, Nanik Wening Patmi Rahayu Widyaningrum, Santi Wita Ryani Juniar Yandi, Andri Yashinta Ula Qomarina Yuli Agustina, Yuli

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