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All Journal Cakrawala Pendidikan Jurnal Komunikasi Jurnal Siasat Bisnis Jurnal Studi Pemerintahan Politika: Jurnal Ilmu Politik Sosiohumaniora Jurnal Ilmu Sosial dan Humaniora Journal The Winners CommIT (Communication & Information Technology) Dia: Jurnal Administrasi Publik Jurnal Berkala Ilmu Perpustakaan dan Informasi Jurnal El-Riyasah : Jurnal Kepemimpinan dan Administrasi Jurnal Cita Hukum Al-Jami'ah: Journal of Islamic Studies Jurnal Kebijakan dan Administrasi Publik Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Jurnal Media Hukum JURNAL KOLABORASI The Asian Journal of Technology Management (AJTM) Al-Ihkam: Jurnal Hukum dan Pranata Sosial Cosmogov: Jurnal Ilmu Pemerintahan Religious: Jurnal Studi Agama-Agama dan Lintas Budaya JURNAL ILMU PEMERINTAHAN Masyarakat, Kebudayaan dan Politik Journal of Governance and Public Policy Jurnal Manajemen Pelayanan Publik UIR LAW REVIEW Policy & Governance Review Journal of Governance Jurnal Studi Komunikasi ARISTO JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area Journal of Government and Civil Society Otoritas : Jurnal Ilmu Pemerintahan Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Emerging Science Journal Nyimak: Journal of Communication Jurnal Bina Praja Jurnal Komunikasi Al-Albab Jurnal Geografi JWP (Jurnal Wacana Politik) Jurnal Ilmu Administrasi Negara (JUAN) Politik Indonesia: Indonesian Political Science Review JURNAL EDUCATION AND DEVELOPMENT Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Jurnal Agregasi MUWAZAH: Jurnal Kajian Gender Jurnal Public Policy Journal of Local Government Issues Jurnal Ilmiah Tata Sejuta STIA Mataram JURNAL ILMIAH MIMBAR DEMOKRASI The Journal of Society and Media Journal of Governance Innovation International Journal of Communication and Society Journal of Economics, Business, and Government Challenges Dialektika: Jurnal Ekonomi dan Ilmu Sosial Spirit Publik : Jurnal Administrasi Publik Journal of Political Issues Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi PRAJA: Jurnal Ilmiah Pemerintahan Jurnal Ilmu Pemerintahan Suara Khatulistiwa International Journal of Demos Jurnal Kolaborasi Resolusi Konflik International Journal of Advances in Data and Information Systems Jurnal Kebijakan Pemerintahan JOPPAS: Journal of Public Policy and Administration Silampari Caraka Prabu : Jurnal Ilmu Pemerintahan Journal of Government and Politics (JGOP) International Journal of Environmental, Sustainability, and Social Science Nakhoda: Jurnal Ilmu Pemerintahan Jurnal Pemerintahan dan Kebijakan (JPK) Journal of Government Science (GovSci ) : Jurnal Ilmu Pemerintahan Jurnal Ranah Publik Indonesia Kontemporer (Rapik) JSIP: Jurnal Studi Ilmu Pemerintahan Journal Of World Science East Asian Journal of Multidisciplinary Research (EAJMR) Journal of Government Insight Journal of Indonesian Rural and Regional Government (JIRReG) Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Mazahib: Jurnal Pemikiran Hukum Islam Global: Jurnal Politik Internasional Journal of Governance and Social Policy MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Jurnal Multidisiplin West Science West Science Interdisciplinary Studies NeoRespublica : Jurnal Ilmu Pemerintahan Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi West Science Interdisciplinary Studies Journal of Islamic World and Politics JKAP (Jurnal Kebijakan dan Administrasi Publik) Jurnal Studi Pemerintahan Society Indonesian Governance Journal : Kajian Politik-Pemerintahan Jurnal Tarbiyatuna INJECT Interdisciplinary Journal of Communication Muwazah: Jurnal Kajian Gender Khazanah Sosial Politea : Jurnal Pemikiran Politik Islam
Achmad Nurmandi
Universitas Muhammadiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Analisis Tantangan Layanan Kesehatan Publik di Indonesia : Menuju World Class Public Services 2025 Diyah Karunia; Husein, Rahmawati; Nurmandi, Achmad; Fridayani, Helen Dian
NeoRespublica : Jurnal Ilmu Pemerintahan Vol. 6 No. 1 (2024): Edisi Desember
Publisher : Program Studi Ilmu Pemerintahan, FISIP - Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/neores.v6i1.307

Abstract

Indonesia terus melakukan upaya dalam meningkatkan kualitas pelayanan publik, termasuk pelayanan kesehatan untuk mencapai tujuan menuju World Class Public Services 2025. Upaya peningkatan pelayanan publik tertuang dalam Peraturan Presiden Republik Indonesia Nomor 81 Tahun 2010 tentang Grand Design Reformasi Birokrasi 2010-2025. Penulisan penelitian ini bertujuan untuk menganalisa tantangan pelayanan publik, khususnya dalam pelayanan kesehatan di Indonesia menuju World Class Public Services 2025. Penelitian ini menggunakan pendekatan kualitatif deskriptif yang diperoleh dari sumber sekunder scopus dan google scholar, juga dibantu dengan aplikasi Nvivo 14 yang digunakan untuk mengolah data yang bersumber dari berita. Dalam pengolahan data peneliti menggunakan parameter penilaian berupa tangibility, responsiveness, realibility. Hasil dari penelitian menunjukan bahwa pelayanan kesehatan di Indonesia belum cukup baik, serta tantangan-tantangan yang dihadapi oleh pelayanan kesehatan adalah tantangan mengenai pengadaan fasilitas fisik (pegawai) dan fasilitas kelengkapan. Dari hasil penelitian ini diharapkan tantangan-tantangan pada sektor pelayanan kesehatan dapat diatasi sehingga cita-cita menuju World Class Public Service 2025 dapat tercapai.
PENGGUNAAN DAN KEBIJAKAN MEDIA SOSIAL Kosasi, Rindi; Nurmandi, Achmad; Misran , Misran
The Journal of Society and Media Vol. 8 No. 2 (2024): Media as Propaganda and Global Research
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v8n2.p373-393

Abstract

This research aims to study regulations on the use of social media around the world. This study uses a qualitative scientometric approach. The data source for this study was taken from the Scopus Database with the keywords "Social Media Use" and "Policies." There were 173 documents analyzed, and the data was filtered using bibliometrics based on keyword relevance, author country, and year of publication, which was limited to 2018-2022. Citespace software was used to process the data stored in RIS format. The study found that, firstly, 173 publications were addressing social media use and policy from 2018 to 2022. Second, the most published publications in the United States are 73; third, ten authors have collaborated in research on social media use and policy. The study also found that the social media use and policies of governments and countries worldwide continue to evolve as technology advances and people's behavior changes. Governments should make appropriate regulations and make good use of social media to communicate with the public and achieve their goals.
Peningkatan Digitalisasi Desa Wisata Melalui Branding Strategi di Indonesia : Digitalisasi Desa Wisata Nurafifah, Syifa Annisa; nurmandi, achmad; fridayani, helen dian
Journal of Governance Innovation Vol. 6 No. 2 (2024): Volume 6 Nomor 2, September 2024
Publisher : Program Studi Ilmu Pemerintahan Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/jogiv.v6i2.4661

Abstract

In the context of digitalization of tourist villages there are several indicators to be able to realize digitalisation of tourism villages including promotion, pricing, place, attraction, partnership, and accessibility. The aim of this study is to understand how to improve the digitization of tourist villages in Indonesia through the use of branding strategies. The method used in this research is a method of qualitative analysis using secondary data sources from mass media news, journals, articles processed using Vosviewers Software and Nvivo 12 as a form of data visualization. The results of this research are obtained results that by using branding strategy digitalization of tourist villages in Indonesia has been improved. One of the successes in using branding strategy is with increased indicators of promotion, partnership and attraction. This is supported by some evidence, one of which according to the Digital Global Overview Report Indonesia shows that YouTube is one of the media for the promotion of tourist villages. And based on Jadesta.Kemenparekraf showed that the most attractive tourist village in Indonesia is showing the beauty of nature. Keywords: Tourism digitalization, Village tourism, Branding Strategy
LEVEL OF DIGITALIZATION OF INDONESIAN LOCAL GOVERNMENT THROUGH LITERATURE REVIEW: CASE STUDIES OF SAMARINDA CITY AND BALIKPAPAN CITY Akbar, Paisal; Nurmandi, Achmad; Mutiarin, Dyah; Jubba, Hasse; Usman, Sunyoto
CosmoGov: Jurnal Ilmu Pemerintahan Vol 10, No 2 (2024)
Publisher : Department of Government, FISIP, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/cosmogov.v10i2.49692

Abstract

Digital technology has become a certainty in the government development agenda. Currently, the presence of digital government is considered the final point of achievement in e-government development. So far, many digital government development initiatives have been carried out at the local government level. Still, there has not been any research that examines the extent to which digital government development has been carried out at the district/city level using a variable approach to the digital government evolution classification. This research is to fill the void. This research uses secondary data from literature publications of scientific articles related to digital government in the two cities, namely Samarinda City and Balikpapan City. The search for data related to digital government uses the Google Scholar database as a data source. The data search stage is carried out using the Publish or Perish software to classify the resulting publications based on the theme's relevance. Research findings show an increasing research trend and continue to fluctuate every year. The focus of the issues and dominant themes presented have provided new information and understanding regarding how digital governance in the two cities has been implemented so far. Furthermore, the findings of this study also show that, in general, the level of evolution of digital government in both towns in Samarinda City and Balikpapan City has existed in the four available evolutionary stages. Still, some steps are dominant, and others are not dominant.gb777
Trends in Digital Transformation for Multicultural E-Government Communication: A Bibliometric Analysis Using Citespace Hadmar, Ahmad Muhardin; Nurmandi, Achmad; Sadat, Anwar; Loilatu, Mohamad Jafar; Hassan Ibrahim, Adil
Nyimak: Journal of Communication Vol 8, No 2 (2024): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v8i2.11187

Abstract

Digital transformation in public services is essential for enhancing government performance and modernizing systems. In the realm of multicultural communication, it's crucial that technology is both technically effective and culturally inclusive. This research analyzes trends in digital government transformation from 2018 to 2022, revealing 340 indexed research articles in the Scopus database. Using qualitative research and bibliometric analysis with CiteSpace software, the study examines publications based on the number of articles, contributing countries, fields of study, authors, affiliated institutions, and citation counts. The findings indicate a rising trend in publications, with computer science as a core discipline. Digital organizational resilience emerges as a dominant topic, emphasizing the need for governments to adapt to technological changes effectively. The University of the Aegean is noted as a leading institution, while Draheim has the highest contribution level, and Russia is identified as the most prolific contributing country. The implications suggest that for successful digital transformation, governments must prioritize inclusivity and cultural sensitivity in their technology strategies. This research contributes to understanding how multicultural communication can enhance digital initiatives and emphasizes the importance of considering all societal segments in policy development. Ultimately, the findings lay a foundation for developing a more inclusive government through sustainable technology and recognition of cultural diversity, enabling better engagement and service delivery to diverse communities.Keywords: Bibliometric Analysis, CiteSpace, Digital Transformation, E-Government, Multicultural Communication. AbstrakTransformasi digital dalam pelayanan publik merupakan langkah untuk meningkatkan kinerja pemerintahan dan modernisasi sistem pemerintahan. Dalam konteks komunikasi multikultural, penting untuk memastikan bahwa teknologi tidak hanya efektif secara teknis namun juga inklusif secara budaya. Penelitian ini menganalisis tren transformasi pemerintahan digital dalam lima tahun terakhir, yaitu pada tahun 2018 hingga 2022. Temuannya, terdapat 340 artikel penelitian tentang transformasi pemerintahan digital yang terindeks di database Scopus. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan studi literatur. Penelitian ini menerapkan analisis bibliometrik menggunakan software CiteSpace. Selanjutnya makalah disajikan berdasarkan jumlah publikasi, negara kontributor, bidang studi, penulis, institusi afiliasi, isu terkait, dan sitasi tinggi. Penelitian ini menunjukkan tren publikasi yang meningkat, dengan ilmu komputer menjadi disiplin inti dalam penelitian ini. Melalui analisis beberapa sumber, ketahanan organisasi digital menjadi trending topik yang dominan. Selain itu, Universitas Aegean adalah institusi terkemuka. Draheim merupakan penulis dengan tingkat kontribusi tertinggi, namun Rusia menjadi negara yang memberikan kontribusi paling besar. Pada akhirnya, hasil penelitian tersebut menjadi preferensi untuk mengembangkan pemerintahan yang lebih inklusif dengan menerapkan teknologi berkelanjutan dan mempertimbangkan keberagaman budaya.Kata Kunci: Analisis Bibliometrik, CiteSpace, Transformasi Digital, E-Government, Komunikasi Multikultural.
Transformative Governance: Utilizing Social Media Dynamics to Improve Public Service Implementation in the Digital Age in Indonesia Syaftiani, Mella; Nurmandi, Achmad; Misran, Misran; Younus, Muhammad
Nyimak: Journal of Communication Vol 8, No 2 (2024): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v8i2.10735

Abstract

The widespread use of social media has fundamentally transformed how people communicate, collaborate, and interact, leading to significant shifts in social structure and contemporary cultural order. This study aims to analyze the role of social media in revolutionizing public service implementation in the digital era. The research uses a qualitative approach, utilizing Google Collab and Nvivo as analytical tools. Key findings reveal that internet usage is dominated by adolescents and adults, which accelerates the adoption of public services through social media, primarily due to the high level of technological literacy among users. The results of this study contribute to the literature by highlighting the role of social media as an effective tool to overcome the limitations of conventional communication in public services. The practical implications of this study indicate the potential for improving public service standards at the international level through the optimization of social media to reach the community more broadly and efficiently.Keywords: social media, e-government, e-governance, innovation division, web 2.0AbstrakPenggunaan media sosial yang luas telah secara mendasar mengubah cara orang berkomunikasi, berkolaborasi, dan berinteraksi, serta menyebabkan pergeseran signifikan dalam struktur sosial dan tatanan budaya kontemporer. Penelitian ini bertujuan untuk menganalisis peran media sosial dalam merevolusi implementasi pelayanan publik di era digital. Metode yang digunakan adalah pendekatan kualitatif dengan memanfaatkan alat analisis Google Collab dan Nvivo. Temuan utama menunjukkan bahwa penggunaan internet didominasi oleh remaja dan orang dewasa, yang mempercepat adopsi layanan publik melalui media sosial, terutama karena tingginya tingkat literasi teknologi di kalangan pengguna. Hasil penelitian ini berkontribusi pada literatur dengan menekankan peran media sosial sebagai alat efektif untuk mengatasi keterbatasan komunikasi konvensional dalam pelayanan publik. Implikasi praktis dari penelitian ini menunjukkan potensi peningkatan standar pelayanan publik di tingkat internasional melalui optimalisasi media sosial untuk menjangkau masyarakat secara lebih luas dan efisien.Kata Kunci: media sosial, e-government, e-governance, divisi inovasi, web 2.0
Evaluation of the Challenges of E-Government Implementation: Analysis of the E-Government Development Index in Indonesia Nurhidayat, Nurhidayat; Nurmandi, Achmad; Misran, Misran
Jurnal Manajemen Pelayanan Publik Vol 8, No 2 (2024): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v8i2.52759

Abstract

The rapid development of information technology is the main driver for significant dynamics in the implementation of e-government. This study aims to present an analysis of the challenges of implementing e-government in Indonesia. This study used quantitative methods using secondary data. The results showed that the E-Government Development Index in Indonesia reached rank 77 in 2022 with a good sub-index score: 0.76 for the Online Service Index, 0.64 for the Telecommunication Infrastructure Index, and 0.74 for the Human Capital Index. The conclusion of this study shows that some of the challenges of implementing E-Government,, namely lack of data integration, minimal public participation, and lack of understanding of technical aspects and information security among Human Resources (HR), especially the State Civil Apparatus. Based on these problems, there are several research implications to improve information technology infrastructure better and more evenly distributed throughout Indonesia, namely: (1) expanding accessibility and improving digital infrastructure in Indonesia, (2) providing assistance and training to each local government and civil servants on the use and benefits of technology in the government system to provide optimal public services,  and (3) support and prioritize the integration of the National Data Center to collect all data from regions, ministries, and institutions nationally in one Big Data.
ANALISIS RESOLUSI KONFLIK DALAM DINAMIKA PERSELISIHAN WADAS BERDASARKAN BENTUK RESOLUSI KONFLIK JOHAN GALTUNG Maharani, Fauzia Meilinda; Nurmandi, Achmad; Fridayani, Helen Dian
Jurnal Kolaborasi Resolusi Konflik Vol 6, No 2 (2024): Jurnal Kolaborasi Resolusi Konflik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkrk.v6i2.55382

Abstract

Adanya  rencana pembukaan lahan penambangan batuan andesit di wilayah Wadas menunculkan akar konflik yang berkepanjangan di wilayah Wadas. Namun, pemerintah justru mentapkan Proyek Strategi Nasional (PSN) di desa Wadas yang ditetapkan melalui Peraturan Presiden (Perpres) Nomor 58 Tahun 2017 tentang Perubahan atas Peraturan Presiden Nomor 3 Tahun 2016 tentang percepatan pelaksanaan proyek strategis nasional, putusan tersebut memicu konflik yang berkepanjangan dan semakin memanas, Wadas sebagai daerah terdampak konflik mengalami penyusutan ruang hidup. Penelitian ini bertujuan untuk menganalisis bagaimana upaya resolusi konflik dalam dinamika perselisihan desa Wadas berdasarkan bentuk resolusi konflik Johan Galtung. Metode penelitian ini menggunakan metode penelitian kualitatif dengan sumber data sekunder dari artikel ilmiah dan media massa online berupa berita yang kemudian diolah menggunakan software tools Nvivo 12 plus yang berfungsi sebagai visualisasi data. Hasil dari penelitian menunjukkan bahwa telah terjadi dinamika yang signifikan dan cukup pelik dalam upaya resolusi konflik pada konflik Wadas, yang dilihat melalui bentuk teori resolusi konflik Johan Galtung (Galtung, 1965), terdapat tiga indikator dalam teorinya yaitu Peacemaking, Peacekeeping, dan Peacebuilding. Pada indikator tersebut memperlihatkan terdapat berbagai aspek dalam upaya resolusi konflik didalamnya yaitu : aspek politik, aspek militer, dan aspek sosial ekonomi dan lingkungan didalamya. Adanya faktor negoisiasi, fasilitator, partisipasi masyarakat, gencatan senjata, keamanan masyarakat, keadilan dan HAM, rekontruksi, penguatan institusi, dan reintegrasi. The existence of a plan to clear andesite rock mining land in the Wadas area raises the root of a prolonged conflict in the Wadas area. However, the government actually established the National Strategic Project (PSN) in Wadas village, which was stipulated through Presidential Regulation (Perpres) Number 58 of 2017 concerning Amendments to Presidential Regulation Number 3 of 2016 concerning the acceleration of the implementation of national strategic projects, the decision triggered a prolonged conflict. It was getting hotter, and Wadas, an area affected by the conflict, experienced a shrinkage of living space. This study aims to analyze how conflict resolution efforts in the dynamics of disputes in Wadas village are based on the form of conflict resolution in Johan Galtung. This research method uses a qualitative research method with secondary data sources from scientific articles and online mass media in the form of news, which is then processed using Nvivo 12 plus software tools, which function as data visualization. The results of the study show that there has been a significant and quite complicated dynamic in conflict resolution efforts in the Wadas conflict, which is seen through the form of conflict resolution theory Johan Galtung (Galtung, 1965), there are three indicators in his theory, namely Peacemaking, Peacekeeping, and Peacebuilding. The indicator shows that there are various aspects of conflict resolution efforts, namely political aspects, military aspects, and socio-economic and environmental aspects. There are factors of negotiation, facilitators, community participation, ceasefire, public security, justice and human rights, reconstruction, institutional strengthening, and reintegration.
Trends and Challenges of Digital Transformation in the Public Sector: Policy Implications for Improving Public Services in Indonesian Fitriani, Fitriani; Nurmandi, Achmad; Lawelai, Herman; Kasiwi, Aulia Nur; Younus, Muhammad
ARISTO Vol 13, No 2 (2025): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v13i2.11288

Abstract

This research explores trends, challenges and innovations in digital transformation in the public sector, with a focus on its implications in Indonesia. The objectives of this study are to evaluate operational efficiency improvements in public services generated by digital transformation, identify challenges in the implementation of digital technologies, and provide policy recommendations to ensure the sustainability of technology adoption in the Indonesian public sector. The methodology used included a literature review and data analysis from the Scopus database, which was analyzed using VOSviewer to identify key patterns and trends in digital technology adoption in the public sector. The results show that the success of digital transformation depends not only on the adoption of new technologies, but also requires structural changes and organizational culture. Key challenges include resistance to change, the digital divide between urban and rural areas, and infrastructure limitations. This research provides policy recommendations that can accelerate the adoption of digital technologies in Indonesia, particularly through cross-sector collaboration and infrastructure improvements. The findings are expected to serve as a reference for policymakers and practitioners to strengthen the digitalization of public services in a sustainable manner. This research still has several limitations, such as the absence of field studies that directly test the effectiveness of digital transformation in the public sector, as well as analysis of regulations and human resource readiness that still need to be deepened. In addition, the mapping of digitalization trends in Indonesia is still limited to secondary data. For this reason, future research is recommended to conduct surveys or direct interviews with policy makers, strengthen policy analysis, and compare the implementation of digital transformation in other countries so that the strategies formulated are more appropriate and contextual for Indonesia.
Penyampaian Produk Politik Calon Presiden dalam Kontes Pilpres 2024 Rafi, Sharin Atika; Nurmandi, Achmad; Fridayani, Helen Dian
Nakhoda: Jurnal Ilmu Pemerintahan Vol 23 No 2 (2024)
Publisher : Laboratorium Jurusan Ilmu Pemerintahan FISIP Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/njip.v23i2.699

Abstract

The implementation of elections is a forum for democracy that requires community participation. Community involvement in the election is motivated by the political campaign strategy implemented by the candidates. In the 2024 election, three candidates with their uniqueness will compete in the presidential election. The purpose of this research is to find out the political campaign strategy of each candidate through the perspective of political product delivery in the 2024 presidential election. The data collection technique was carried out using mass media, which was determined by the purposive sampling technique using three main criteria so that as many as 60 news articles were obtained. The data analysis technique uses an interactive model with the stages of data reduction, data presentation, verification, and conclusion drawn. The results of the study show that each candidate uses the same strategy in conducting political campaigns. The three candidates used to push marketing, pull marketing, and pass marketing strategies in political campaigns. However, each candidate uses a different dominant strategy in conveying his political products. The delivery of political products by each candidate also has different activities in their strategy to attract the attention of the public so that they can vote for a certain candidate. This research is limited to the use of data only in the form of online mass media and scientific articles. Further research can use primary data by developing new research in the form of the role of political product delivery and the number of votes obtained in the presidential election.
Co-Authors , Devi Naily Fadlilah A.A. Ketut Agung Cahyawan W Abdelaziz, Zineb Abdul Munir Mulkhan Abu Muslim Ade Yamin Adji Suradji Muhammad Ady Muzwardi Afandi, Syed Agung Agi Fahrisky Agung Saputra Agusta, Rendra Agustiyara, Agustiyara Ahmad Palemba Ahmad Palemba Al Fauzi Rahmat Al Husni Al-Fadhat, Faris Anak Agung Gede Sugianthara Anang Setiawan Anang Setiawan Andang Nugroho Andi Luhur Prianto Anwar Sadat Aqmal Reza Amri Arief Bakhtiar Darmawan, Arief Bakhtiar Arissy Jorgi Sutan Asmadianto Asmadianto, Asmadianto Asriadi Asriadi Aulia Kartika Putri Aulia Nur Kasiwi Aulia Nur Kasiwi Aulia Nur Kasiwi, Aulia Nur Ayudha Sakti Pratama Aziiza, Ishmadila Nahda Bachtiar Dwi Kurniawan, Bachtiar Dwi Bambang Hariyanto Bambang Hariyanto Bambang Irawan Baulete, Elaine Benectitos, Samantha Herector Bokings, Surya Hidayat Budi Kusumawardhani Budiman Budiman Buntoro, Kukuh Chiang, Li-Chun Congge, Umar Danang Eko Prastya Danang Kurniawan Darboe, Jalika Darmawan, Bagas Rahmat Dede Kurnaedi Deni Setiawan Dewi, Kaamiliaa Dharayani Eka R. F. Novienty Dian Eka Rahmawati Dian Eka Rahmawati, Dian Eka Dian Suluh Kusuma Dewi Dian Suluh Kusuma Dewi Dian Suluh Kusuma Dewi Dian Suluh Kusuma Dewi, Dian Suluh Dinda Rosanti Salsa Bela Diyah Karunia Dwianto, Rahmad Agus Dyah Mutiarin Dyah Mutiarin Dyah Mutiarin Dyah Mutiarin Dyah Mutiarin Dyah Mutiarin, Dyah Dzinnun, Yusriah Eka Rahmawati, Dian Eki Darmawan Eko Priyo Purnomo Eko Priyo Purnomo EKO PRIYO PURNOMO Elaine Baulete Elaine Macamay Baulete F. Faisal Fajria Hanifah Agustina Fauzi, Erinda Alfiani Ferizone Ferizone Fitriani Fitriani Fitriani Fitriani Fridayan, Helen Dian Fridayani, Helen Galang Zukhrian Warsdapama Gul, Hajira Hadi, Sadhono Hadmar, Ahmad Muhardin Haedar Nashir Haictin, Ken M. Halimah Abdul Manaf Hanafi, Sukwan Hardianti Hardianti, Hardianti Hardinda Hardinda Hartaman, Nursaleh Hassan Ibrahim, Adil Hasse Jubba hefi al hifdhi Helen Dian Fridayani Helen Dian Fridayani, Helen Dian Helmi Helmi Helmi Helmi Hendra Satria Pramdani Herdin Arie Saputra Herdin Arie Saputra Herman Dema Herman Lawelai Herman Lawelai Heru Kusuma Bakti Hidayati, Mega Husni, Al Ibrahim Shah Ida Ayu Putu Sri Widnyani Ikhwan Rahmatika Latif Ilik, Goran Imelda Zamjanah Rahmawati Imron Sohsan Imron Sohsan, Imron Indra Lesmana Inrinofita Sari Irwan Abdullah Isnadi, Yuli Isnaini Muallidin ISNAINI MUALLIDIN Isnaini Muallidin Iyan Fathul Khoeriyah Iyan Fathul Khoeriyah, Iyan Fathul Izzaturrahmah, Nur Jainuri Jainuri JAINURI, JAINURI Jihan Fadhilah Alrizal Joko Santoso Joko Santoso Jovita, Hazel Jubba, Hasse Junriana Junriana Jusniaty, Jusniaty Karissa Ardelia Abieza Nugraha Kartika Putri, Aulia Khoiruddin Bashori Khotman Annafie, Khotman Kosasi, Rindi Kusna, Akit Afit Datul Kusuma Dewi, Dian Kusumawardhani, Budi Laeli Nur Khanifah Laila Mantu, Indri Nur Lestari, Riski Puspita Loilatu, Mohamad Jafar Loilatu, Mohammad Jafar Lubna Salsabila luis armando sabarofek M. Rafi M. Syamsurrijal M. Syamsurrijal M. Syamsurrijal M. Syamsurrijal Made Devi Wedayanti Maharani, Fauzia Meilinda Matza, Salmawati Maulana, Harry Fajar Mega Hidayati Mega Hidayati, Mega Mina, Faye Lorraine P. Misran Misran Misran Misran , Misran Misran Misran Misran Misran mito, sarmito MUALLIDIN, ISNAINI Muchamad Difa, Fredyan Davice Muhammad Dimas Rizqi Muhammad Eko Atmojo, Muhammad Eko Muhammad Fatchuriza Muhammad Habibi Muhammad Ikbal Muhammad Kholis Muhammad Lutfi Muhammad Lutfi Muhammad Lutfi Muhammad Rais Rahmat Muhammad Tegar Satriatama Muhammad Younus Muhammad Younus Muhammad Younus Muhammad Younus Mujahiddin, Mujahiddin Mujizatullah Mujizatullah Muksin, Dafrin Nambassa, Gloria Nofrima, Sanny Nugraha, Rizki Aditya Nur, Utami Nurafifah, Syifa Annisa Nurhidayat Nurhidayat Nursani Budiarti Nursani Budiarti Nurul Chotimah Nurul Wahdaniyah Nurul Wahdaniyah Nyeleker, Kerkulah P Pahlevi, Moch Edward Trias Paisal Akbar Prakoso, Velandani PRAMDANA, HENDRA SATRIA PRAMDANA, HENDRA SATRIA Prasetyadewi, Venita Pratama, Prawira Yudha Purwaningsih, Titin Putra, Muhammad Andhika Sukma R. F. Novienty, Dharayani Eka Rafi, Sharin Atika Rahardjo, Trisno Rahmanto, Fajar Rahmawati Husein, Rahmawati Raja Abumanshur Matridi Ramadhan, Muh Raihan Ramadhan, Muhammad Raihan Ramadhan, Sukma Aditya Randisa, Aziz Reza Rehman, Abdul Reksi Anggara Rendra Agusta Rendra Setyadihardja Ridho Al-Hamdi Ridho Alhamdi Rina Lestari Riska Rahayu Riska Rahayu Riska Rahayu Riski Riski Riski Ritonga, Soritua Rizal Khadafi, Rizal Rizqi, Muhammad Dimas Rohayatin, Titin - Rohrohmana, Nurainni Rosdiana Sugeha Rufi'i Rusdianto Rusdianto Rusdianto Rusdianto, Rusdianto Sadhono Hadi Salahuddin Salahuddin Salahudin Salahudin Saleh, Arifin Salmawati Matza Santosa, Mohammad Rizky Nur Saodatul Qhamariyah Saputra, Herdin Arie Satria, Teguh Satriatama, Muhammad Tegar Shahril Budiman Shintia Yuniarti Sigit Hardiyanto Sinambela, Stivani Ismawira Siti Ilmih Siti Zubaidah Sjafri Sairin Sjafri Sairin Solly Aryza Suardi, Wahdania Suardi, Wahdania Subandi, Yeyen Subhan Ajrin Sudirman Sukwan Hanafi Sumardi Sunyoto Usman Suranto Suranto SURANTO, SURANTO Surya Hidayat Bokings SURYANTO, SURYANTO Suswanta Sutanto, Muh. Awalil Resky Syafira Elena Syaftiani, Mella Syahril Syamsiar, Syamsiar Syamsul Bahri Abd. Rasyid Syamsurrijal, M Syamsurrijal, M. Tanjung, Abda’u Tawakkal Baharuddin Tawakkal Baharuddin Tawakkal Baharuddin, Tawakkal Tenario, Christine B. Tinuk Dwi Cahyani Tri Hastuti Nur Rochima Tri Sulistyaningsih, Tri Trisno Rahardjo Tulus Warsito Tulus Warsito Ulung Pribadi, Ulung Umi Kulsum Venita Prasetyadewi Vissanu Zumitzavan Wahdania Suardi Wahdania Suardi Wahdaniyah, Nurul Wahyudi Kumorotmo Widyasari, Sindy Wiranto, Dwi Wiyono wiyono Yahya Pandega Putra Yahya Pandega Putra Yofita Sandra Yosin Kogoya Yosin Kogoya, Yosin Younus, Muhammad Younus, Muhammad Zahra, Abitassha Az Zainudin, Arif Zamzami A Karim Zuli Qodir Zulkifli, Zarina Zuly Qodir Zuly Qodir Zuly Qodir