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All Journal Sosiohumaniora Professional : Jurnal Komunikasi dan Administrasi Publik International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Nyimak: Journal of Communication Kinerja: Jurnal Ekonomi dan Manajemen Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL KOMUNIKATIO JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Komunikasi Profesional Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian To Maega: Jurnal Pengabdian Masyarakat LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Pendidikan dan Konseling Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Informasi dan Teknologi CERMIN: Jurnal Penelitian International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmu Komunikasi Dan Media Economic Reviews Journal Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Signal Jurnal Sistim Informasi dan Teknologi Busyro : Jurnal Dakwah dan Komunikasi Islam Media Bina Ilmiah Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Journal Markcount Finance Journal International Dakwah and Communication Journal International Journal of Teaching and Learning (INJOTEL) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Dinamika Ilmu Komunikasi Jurnal Pengabdian Kepada Masyarakat Kalam JIPITI: Jurnal Pengabdian kepada Masyarakat J-CEKI
Firdaus Yuni Dharta
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Strategi Personal selling dalam Komunikasi Pemasaran: Upaya Meningkatkan Brand awareness di Production House Tryma Creative Maheswari, Dita Meisya; Dharta, Firdaus Yuni; Poerana, Ana Fitriana
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.4055

Abstract

The marketing strategy paradigm shift from conventional to digital has brought significant changes to the economic sector. The use of digital platforms as a marketing tool causes competition between companies to become increasingly fierce. To survive and develop, companies need to have an effective marketing communications strategy to increase brand awareness. Brand awareness is one of the key factors influencing consumer purchasing decisions; The higher the brand awareness of a product or service, the more likely consumers are to choose it. This research aims to explore personal selling strategies in marketing communications at the Tryma  Creative Production House in order to increase brand awareness. The research method used is qualitative with a descriptive approach. Integrated Marketing Communications (IMC) theory is used as a framework for understanding and analyzing the strategies implemented. The research results show that the personal selling strategy used by Tryma  Creative includes: 1) Conducting face-to-face meetings or via Zoom to build personal relationships with clients, 2) Providing high-quality service at the initial meeting to give a positive and professional impression, and 3) Utilizing communication via social media and WhatsApp to maintain continuous interaction with clients. This approach has been proven to significantly increase Tryma  Creative's brand awareness, making the company better known and trusted by consumers. These findings provide important insights for other companies looking to optimize their personal selling strategies in the digital era.
THE ROLE OF COMMUNICATION IN THE FAMILY BY DEVELOPING CHILDREN'S CHARACTER Firdaus Yuni Dharta; Mohamad Sudi; Moh. Syahri Sauma
International Journal of Teaching and Learning Vol. 2 No. 3 (2024): MARCH
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Family is the first and main place for a child to grow, learn and develop. Children at an early age are free to explore various curiosities that exist in their minds, with help from the environment and parents. At this age, forms of communication play a central role, meaning that the family is highly expected to participate as a model for children to emulate. Children are likened to white paper, the ones who determine whether the paper remains white or not, one of them is their parents. The phenomenon currently experienced by a large number of people in education is that parents surrender their duties completely to the school. In fact, this means that the child's character will not be formed well, because there is no continuity or strengthening of the character instilled by the teacher when the child is outside of school hours. Parents with a cultural background that has been rooted since childhood will teach their children the noble cultural values they got from their father and mother. As noble values are continuously passed down from generation to generation, a child's character can be formed from a pair of fathers and mothers who also have character. Education starts from when fathers and mothers get married and are ready to become parents who will one day have children who will be raised according to the cultural roots of their father and mother. Character can be developed from early childhood. The most effective instillation and development of character is through the process of communication and example from parents to their children.
PENGARUH KREDIBILITAS PIMPINAN TERHADAP KINERJA PEGAWAI DESA TELAGA MURNI KECAMATAN CIKARANG BARAT KABUPATEN BEKASI Fathurizal, Rizqi; Yuni Dharta, Firdaus; Kurniansyah, Dadan
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 2 (2025): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i2.2025.763-768

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kredibilitas pimpinan terhadap kinerja pegawai Desa Telaga Murni Kecamatan Cikarang Barat Kabupaten Bekasi. Dengan hasil ber[engaruh signifikan Penelitiani ini menggunakani metode kuantitaif deskriptif dengan jumlah sampel 15 orang. Karena penulis menyoroti hubungan antara variable-variabel penelitian dan menguji hipotesis yang telah dirumuskan sebelumnya. Adapun analisis data yang digunakan adalah regresi linier sederhana. iHasil penelitian menunjukkan bahwa kredibilitas pimpinan berpengaruh signifikan terhadap kinerja pegawai Desa Telaga Murni Kecamatan Cikarang Barat Kabupaten Bekasi. 
PENINGKATAN PEMAHAMAN PENGGIAT PARIWISATA DI KARAWANG TENTANG PENGELOLAAN DESTINASI WISATA BERBASIS KOMUNITAS Kusumaningrum, Rastri; Yuni Dharta, Firdaus; Aryani, Lina
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 9 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i9.3479-3485

Abstract

Pengembangan pariwisata berbasis komunitas di suatu daerah mulai menjadi titik sentral dalam upaya pemberdayaan masyarakat dan perwujudan program pariwisata berkelanjutan. Penerapan konsep community based tourism (CBT) di Karawang masih berada pada tingkat keberhasilan yang rendah. Berdasarkan observasi lapangan, terjadi perbedaan pemahaman antara Pemerintah daerah dan para penggiat pariwisata di Karawang dengan konsep CBT itu sendiri. Pihak pemerintah menyerahkan sepenuhnya pengelolaan destinasi wisata kepada masyarakat, dan para penggiat pariwisata masih beranggapan perlunya keterlibatan pemerintah dalam pengelolaan pariwisata. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mewadahi proses komunikasi dan juga memberikan pemahaman yang tepat mengenai konsep CBT yang tepat dengan peran masing-masing pihak. Pariwisata merupakan sektor kompleks yang membutuhkan keterlibatan berbagai pihak dalam pengembangannya. Hasil dari kegiatan pengabdian masyarakat ini adalah peserta mendapatkan pengetahuan tentang konsep CBT sehingga terbentuk wawasan baru mengenai pengelolaan wisata berbasis komunitas dan tercipta harmonisasi dalam keterlibatan semua pihak penggiat pariwisata.
SOSIALISASI APLIKASI KOMUNIKASI PEMASARAN DIGITAL DI USAHA MIKRO KECIL MENENGAH KABUPATEN KARAWANG Yuni Dharta, Firdaus; Chaerudin, Chaerudin; Ramdani, Danny
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 10 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i10.3637-3642

Abstract

Pemikiran terbuka dan kreasi inovasi menjadi kunci utama dalam perkembangan UMKM. Inovasinya adalah dengan memanfaatkan media sosial sebagai sarana untuk memasarkan produknya. Namun, media sosial sebagai sarana pemasaran digital belum disadari dan dipahami sepenuhnya oleh pelaku UMKM. Oleh Sebab itu, sosialisasi tentang penggunaan media sosial untuk digital marketing harus dilakukan. Studi ini diharapkan dapat memberikan informasi seberapa jauh persepsi Publik untuk menjual beli berbasis digital. Hasil kajian yang diharapkan dapat memberikan pemikiran donasi kepada pihak-pihak terkait sehingga lebih mengembangkan bisnis lagi, sehingga pengetahuan tentang bisnis berbasis digital sangat penting dalam momen praktis era modern dan serba bisa ini. Adapun pendekatan metode yang ditawarkanuntuk masalah lengkap dengan objek implementasi UKM kali ini adalah dengan metode pendidikan. Dengan metode singkat ini pada dasarnya menekankan pengetahuan transfer pengetahuan dengan langsung dari ahli ke Publik luas. Acara "Sosialisasi Aplikasi Digital Marketing di UMKM di Kabupaten Karawang " telah dilakukan dengan baik. Narasumbertelah melayani materi yang dibutuhkan oleh masyarakat dengan tujuan agar masyarakat di sana dapat menggunakan dan memasarkan produk yang mereka miliki dengan lebih luas. Sejumlah kendala yang dialami Publik seperti produk yang membutuhkan periode waktu untuk diproduksi, maka seperti mentalitas trading juga terjawab dalam acara ini. Turunan produk adalah kunci untuk masyarakat masa depan bisniswaktu seperti telur produksi Menjadi telur lebih asin menguntungkan.
Strategi Marketing pada Instagram Galagoda Café Karawang dalam Menarik Loyalitas Konsumen Arktik, Fazya; Dharta, Firdaus Yuni; Oxcygentry, Oky
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5846

Abstract

This research aims to explore the marketing strategies implemented by Galagoda Café Karawang through Instagram in building and maintaining customer loyalty. Galagoda Café is a coffee shop that combines a bakmie bar and a creative collective space concept, targeting primarily young consumers. This study employs a descriptive qualitative approach using a case study method. Data were collected through in-depth interviews with management, the social media specialist, and loyal consumers, supported by observation of content from the official Instagram account @gala.goda. The findings reveal that Galagoda Café applies marketing strategies based on the Integrated Marketing Communication (IMC) theory, encompassing digital advertising, direct marketing, sales promotion, public relations, and personal selling. Instagram is utilized not only as a promotional tool but also as a medium for interaction and customer experience building through aesthetic visual content, active engagement with followers, collaborations with communities and influencers, as well as hosting creative events. These strategies have proven effective in fostering emotional connections and enhancing customer loyalty, despite the presence of many competitors in the Karawang area.
Pengaruh Terpaan Iklan Product Placement Tropicana Slim dalam Drama Korea Castaway Diva terhadap Minat Beli Followers akun X @kdrama_menfess Dinar Andira Pramesti Nur Rafifah; Firdaus Yuni Dharta; Fardiah Oktariani Lubis
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5278

Abstract

The purpose of this study was to determine how much influence the exposure of product placement advertisements in the Korean drama Castaway Diva has on the purchase interest of Tropicana Slim followers of account X @kdrama_menfess. This study uses advertising exposure theory. The population of this study was followers of account X @kdrama_menfess with a sample drawing using a purposive sampling approach of 100 respondents. The data results were obtained through a google form link with predetermined criteria. The data analysis methods used in this study were descriptive statistical tests, classical assumption tests, multiple linear regression tests, T tests, F tests, and coefficient of determination tests. This study produced the answer that the intensity and duration of advertising exposure had a significant influence on purchase interest, while the frequency did not have a significant influence and there was a significant influence of exposure to product placement advertisements in the Korean drama Castaway Diva on the purchase interest of Tropicana Slim followers of account X @kdrama_menfess. This is proven by simultaneous testing (F) where the calculated F value is much larger than the F table (20.650>2.698) and the determination coefficient test is 0.373 or 37.3% while the rest is influenced by other variables that were not examined in the study.  
Co-Authors Abdul Rauf Chaerudin Adhy Firdaus Adlan Supadya Ady Triyuliansyah Agus Siswanto Alhuda, Afif Ali, Zara Alika, Vina Ambarwati, Retnoning Amin Budiastuti Ana Fitriana Poerana Andies Muhammad Andriya Risdwiyanto Anisa Salma Febriana Aprilinda, Aprilinda Aqila Surya Pradana Ardhana Januar Mahardhani, Ardhana Arindawati, Weni A. Arindawati, Weni Adityasning Arktik, Fazya Aryani, Lina Aryani, Lina Asegaf, Ridwan Ashari, Alfian Ayalia, Yessica Azis, Muhammad Abdul Azrodiana Azrodiana Balqis, Padmasari BEDDU, MEGAWATI Budiarto, Balla Wahyu Butarbutar, Marisi Cahyati Dwi Muliani Canny Alfianita Priscilla Chaerudin, Chaerudin Dadan Kurniansyah Dana Aswadi Danny Ramdani Deni Koesnaedi Dewi, Nadia Fahira Dian Meilinda Dian Rokhmawati Diantoro, Eman Dinar Andira Pramesti Nur Rafifah Dirsa, Andika Donny Dharmawan Dresta Nugratama Dwi Rizky Aprilianti Dwiyanto, Muhfid Edinur Ilham Eka Yusup Ema Ema Ema ema, ema Emil Syafitri Engkus Kuswarno Erasma, Erasma Evan Prima Garwita Farras Zidan Suppah, Fatan Fathurizal, Rizqi Fauzi, Egi Nur Filda Angellia Flori Mardiani Lubis Gigih Prahastoro Gracia Rachmi Adiarsi Guilin, Xie Hamboer, Maria Jashinta Elisabet Haniwijaya Pahlawansah Hartanti, Puspaningrum Dwi Hartanto Hendry Roris P. Sianturi Herlandi Putra, Irsan Hery Purwosusanto Hidayat, Muhamad Rahmat Indri Karisa Putri Iqlima Nursyadiah Irawan, Silvia Iswahyu Pranawukir Jie, Lie Karliena, Yayuk Khan, Jamil Khoirunnisa, Hasna Kristofer Sahala Tua Butar Butar Kumala Hayati Kurniansyah, Dadan Kusumaningrum, Rastri Lee, Ava Lubis, Fardiah Oktariani Lubis, Flori Mardiani Luh Komang Candra Dewi Lutfiah, Cindy M. Usulu, Elvira Made Panji Teguh Santoso Maheswari, Dita Meisya Mateo Jose A. Vidal Maulana Rifai Mayadasari Maya Mayasari Mayasari Mirvana Alfiyana Moh. Syahri Sauma Mohamad Sudi Mokhamad Arwani Mozart Malik Ibrahim MTSimarmata, Marulam Muhamad Ramdhani Muhammad Ramdani Muhammad Ramdani Muhammad Ramdhan Sampurna Muharam, Muhammad Rizky Mumtaz, Hilmy Musran Munizu Mutiasari Nabillah, Arini Alfi Nina Sulistiyowati Novi Rahayu Novianty Putri, Risma Nunu Nugraha Nurhasanah Nurhasanah Nurkinan Nurkinan nurkinan, nurkinan Nurmanah, Misyella Nursanti, Siti Oktariani Lubis, Fardiah OKY OXCYGENTRI Oky Oxcygentri Oxcygentry, Oky Oxygentri, Oky Prasetyo, Hemi Prasetyono Hendriarto Purnama, Rifki Nugraha Putri Rifiani Putri, Deftiyani Rachmawati Rachmawati Yahya, Sitti Ramdani, Danny Ramdhani, Muhamad Rastri Kusumaningrum Rastri Kusumaningrum Rastri Kusumaningrum Ratih Pratiwi Ratnawita Ratnawita Riesna Apramilda Rini Setiowati RR. Ella Evrita Hestiandari Rukmanah, Rukmanah Rulyenzi Rasyid Rumianti, Chaerunnisa Rut Sheril Margaretha Manurung Salsabila, Delia Salsabillah Putri, Chynika Saputra, Waway Sayed Achmady setiawati, rahmi Setyarto, Dwiatmodjo Budi Sherly Indria Setianty Shu, Efin Simanungkalit, Sintha Sintha Fransiske Simanungkalit Siti Nursanti Siti Nursanti Siti Zulaika Suharto, Sugeng Sulistyo, Nina Syam, Syisea Putri Tan, Ethan Taufik Hidayat Assegaf, M. Gahos Tayo, Yanti Teguh Wahyono Tia Fitri Amelia Tikka Muslimah Tri Susanto Utami, Eva Yuniarti Utiarahman, Nurnaningsih Violin, Vivid Wirabuana Putra, Gede Yanti Setianti Yanti Tayo Yeremia, Michael Yodiansyah, Hefri Yosef Dema Yuanita Setiyastuti Yuanita Setyastuti Yumna, Salsabila Yusup, Eka Zahra Aulia Mumtaz Zaky Ahmad Fadilla Zou, Guijiao