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All Journal Sosiohumaniora Professional : Jurnal Komunikasi dan Administrasi Publik International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Nyimak: Journal of Communication Kinerja: Jurnal Ekonomi dan Manajemen Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL KOMUNIKATIO JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Komunikasi Profesional Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian To Maega: Jurnal Pengabdian Masyarakat LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Pendidikan dan Konseling Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Informasi dan Teknologi CERMIN: Jurnal Penelitian International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmu Komunikasi Dan Media Economic Reviews Journal Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Signal Jurnal Sistim Informasi dan Teknologi Busyro : Jurnal Dakwah dan Komunikasi Islam Media Bina Ilmiah Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Journal Markcount Finance Journal International Dakwah and Communication Journal International Journal of Teaching and Learning (INJOTEL) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Dinamika Ilmu Komunikasi Jurnal Pengabdian Kepada Masyarakat Kalam JIPITI: Jurnal Pengabdian kepada Masyarakat J-CEKI
Firdaus Yuni Dharta
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Strategi Komunikasi Interpersonal Frontliner dalam Membangun Loyalitas Pelanggan di Naughty Accessories Mall Karawang Central Plaza Indri Karisa Putri; Firdaus Yuni Dharta; Tikka Muslimah
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1316

Abstract

This study aims to examine the interpersonal communication strategies applied by frontliners at Naughty Accessories Mall Karawang Central Plaza in building customer loyalty. The research is motivated by the increasing customer demand for excellent service and the intense competition among brands in the retail accessories industry. The method used is a descriptive qualitative approach with in-depth interview techniques and participatory observation. The results show that the interpersonal communication strategy, which includes Joseph DeVito’s five dimensions—openness, empathy, supportiveness, positiveness, and equality—effectively builds emotional closeness, creates comfort, and increases repurchase intensity. Frontliners at Naughty do more than sell products; they create a pleasant shopping experience. This finding is reinforced by Peter Blau's social exchange theory, which explains that loyalty is formed when customers feel the benefits they receive outweigh the sacrifices they make.
Pengaruh Brand Image Terhadap Keputusan Pembelian Npure Face Toner Centella Asiatica Pada Followers Instagram @npureofficial Nabillah, Arini Alfi; Dharta, Firdaus Yuni; Ramdhani, Muhamad
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12002

Abstract

Penelitian ini dilatarbelakangi oleh produk skincare lokal yang memiliki produk dengan kualitas terbaik yang cukup populer di kalangan pecinta skincare. Bertujuan untuk mengetahui seberapa besar pengaruh brand image terhadap keputusan pembelian Npure face toner centella asiatica pada followers Instagram @npureofficial. Penelitian ini menggunakan pendekatan penelitian kuantitatif dengan metode survei. Teori yang digunakan yaitu Perilaku Konsumen dengan populasi followers akun Instagram @npureofficial dan pengambilan sampel menggunakan teknik non-prpbability sampling dengan metode purposive sampling. Hasil penelitian ini yakni citra produk, citra perusahaan, dan citra pemakai dalam brand image berpengaruh secara signifikan terhadap keputusan pembelian Npure face toner centella asiatica pada followers Instagram @npureofficial. Kata Kunci : Brand Image, Perilaku Konsumen, Keputusan Pembelian
Pengaruh Kualitas Konten Pada Akun Instagram @Folkative Terhadap Minat Baca Pada Kalangan Generasi Z Azis, Muhammad Abdul; Dharta, Firdaus Yuni; Oxcygentri, Oky
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19492

Abstract

This study aims to examine the influence of content quality on the Instagram account @folkative toward reading interest among Generation Z. Known for their high engagement with social media and preference for visual-informative content, Generation Z serves as the focus of this quantitative research. The study involved 100 respondents aged 17–27 who follow the @folkative account. Data were collected through questionnaires and analyzed for validity and reliability. The findings reveal that content quality—covering accuracy, relevance, depth, and presentation style—has a significant impact on the reading interest of Generation Z. The results indicate that well-crafted and informative social media content can effectively increase young audiences’ interest in reading. This study offers practical insights for digital media managers to design more engaging content strategies that promote literacy in the digital age.
Islamic Party Political Communication Strategy in the Digital Era Dharta, Firdaus Yuni; Khan, Jamil; Ali, Zara
Journal International Dakwah and Communication Vol. 5 No. 1 (2025)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v5i1.952

Abstract

In the digital era, political communication strategies have evolved to include social media, digital platforms, and online engagement, significantly affecting how political parties, particularly Islamic parties, reach and interact with voters. This study examines the political communication strategies employed by Islamic parties in the digital space, focusing on their use of social media, digital campaigns, and online engagement to connect with Muslim voters. The research aims to explore how Islamic political parties adapt their message and strategy to the changing landscape of digital media. A qualitative research design was used, combining interviews with political communication experts, survey data from voters, and content analysis of the digital campaigns of major Islamic political parties. The findings show that Islamic political parties leverage social media platforms such as Twitter, Facebook, and Instagram to spread their messages, enhance political participation, and increase voter engagement. However, challenges remain in ensuring authenticity and avoiding the risk of misrepresentation in the digital space. The study concludes that while Islamic parties are successfully adapting to the digital era, they must continue to innovate and ensure their messages resonate with younger, digitally-savvy voters. Further research is needed on the long-term effectiveness of digital strategies in Islamic political campaigns.
Islamic Political Communication in Winning the Hearts of Millennial Voters Dharta, Firdaus Yuni; Lee, Ava; Tan, Ethan
Journal International Dakwah and Communication Vol. 5 No. 1 (2025)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v5i1.953

Abstract

In the rapidly evolving political landscape, the influence of millennial voters is becoming increasingly significant, especially in predominantly Muslim countries where political communication plays a crucial role in shaping public opinion. Islamic political communication, which blends traditional religious values with modern political strategies, is an important tool in engaging millennial voters. This study examines the effectiveness of Islamic political communication in winning the hearts and minds of millennial voters in Indonesia, where the millennial demographic is a critical force in the political sphere. The study uses a qualitative research approach, conducting interviews with political communicators, social media influencers, and millennial voters, along with content analysis of political campaigns targeting this demographic. The findings indicate that Islamic political communication that is authentic, relatable, and values-driven resonates most with millennial voters. Moreover, the use of digital platforms, such as social media, is found to significantly enhance engagement and build trust with younger voters. The research concludes that Islamic political communication can be an effective strategy in gaining the support of millennial voters by aligning political messages with Islamic principles and youth-centered concerns. Future studies should further explore the impact of digital media on political communication and voter behavior among millennial Muslims.
SOCIALIZATION OF THE PREVENTION OF SYMBOLIC VIOLENCE THROUGH THE SNAKES AND LADDERS GAME TO SMA 1 TELUK JAMBE STUDENTS IN KARAWANG REGENCY Nursanti, Siti; Tayo, Yanti; Sulistyo, Nina; Dharta, Firdaus Yuni; Setyastuti, Yuanita; Syam, Syisea Putri; Asegaf, Ridwan
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 3 (2024): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i3.2144

Abstract

Symbolic violence is a form of violence that occurs through language, symbols, or actions that demean, discriminate, or exploit a person or group. Preventing symbolic violence can be done by increasing awareness about symbolic violence and its impact on society, respecting diversity and avoiding stereotypes that demean or discriminate against certain groups, encouraging critical thinking and self-reflection in individuals and groups to avoid actions or speech that can cause symbolic violence, develop policies that are inclusive and respect diversity in educational environments, workplaces and communities. For this reason, it is necessary to collaborate between service members who are lecturers at Singaperbangsa University Karawang and students of SMA 1 Teluk Jambe in Karawang Regency which aims to identify symbolic violence that occurs in society and socialize the Anti-Symbolic Violence Movement through the Snake and Ladder Game. By combining these approaches, it is hoped that it will be easier to identify symbolic violence and take steps to prevent and overcome the problem early on.
Strategi Komunikasi Pemasaran Pada Kedai Kopi Kata Kita Bekasi Dalam Meningkatkan Jumlah Pelanggan Ashari, Alfian; Dharta, Firdaus Yuni; Arindawati, Weni A.
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 1 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i1.4231

Abstract

Along with the development of an increasingly rapid lifestyle, especially in big cities such as Bekasi, drinking coffee has become a lifestyle. The purpose of this study was to determine the effect of coffee prices in increasing a sense of comfort or customer loyalty. Qualitative research method is a descriptive research procedure. With a direct approach to the setting and individuals in the overall setting, qualitative research is used to obtain in-depth data, researchers use the constructivism paradigm. Based on the results of research that has been done with interviews and observations made by researchers and analysis of data obtained from the field, literature studies and other sources. The marketing communication strategy carried out by the company is by using a marketing communication strategy in the form of WOM. (Word Of Mouth), advertising (advertising), personal selling (personal selling), and sales promotion (sales promotion). We recommend that Kata Kita Bekasi have a publicity and marketing division in order to better support marketing communication activities carried out through event or marketing activities. it would be nice if this is supported by the use of mass media which has a wider reach
Komunikasi Pemasaran Digital Campaign WhatsApp Blast di PT. Telkomsel branch Karawang Dalam Menarik Minat Konsumen Rukmanah, Rukmanah; Dharta, Firdaus Yuni; Ema, Ema
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 24 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10437106

Abstract

Marketing communication is a tool used by companies or business entities to inform, persuade, and remind consumers directly or indirectly about the products and brands being marketed. The use of WhatsApp blast is chosen as a digital medium in marketing activities in the digital era. The purpose of this research is to understand how advertising, specifically through the WhatsApp blast campaign, attracts consumer interest at PT. Telekomunikasi Selular branch Karawang through digital marketing communication. The theory employed in this study is the Integrated Marketing Communication (IMC) theory proposed by Don Schultz, introduced in 1998. The research utilizes qualitative research method with a descriptive approach. The results of this study indicate that PT. Telkomsel branch Karawang uses WhatsApp blast as an advertising medium to pique consumer interest in their products. PT. Telkomsel utilizes the WhatsApp blast feature to deliver promotional campaigns for Telkomsel products. This approach aligns with the IMC theory, which integrates various marketing communication channels to reach the appropriate target audience. By delivering compelling advertising messages and employing effective performance measurement, the company aims to create a more focused and successful marketing strategy.
APLIKASI MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN WEDDING PHOTOGRAPHY “SERENITY PHOTOWORKS” Alhuda, Afif; Dharta, Firdaus Yuni; Lubis, Flori Mardiani
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 1 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10463717

Abstract

This research aims to understand the communication process undertaken by Serenity Photoworks in marketing their products through the Instagram platform, as well as the supporting and inhibiting factors in product marketing and the effectiveness of using Instagram as a media tool. The research methodology used in this study is a descriptive qualitative approach, with data collection techniques including observation, interviews, and documentation. The results of the study show that Serenity Photoworks has effectively utilized Instagram as a communication and marketing platform for its products. They are active in creating content and utilizing various Instagram features such as Instastory, Instagram Feed, and Instagram Reels. The supporting and inhibiting factors are based on Product, Price, Promotion, and Place. The communication effectiveness of Serenity Photoworks on Instagram has successfully served as a medium for promoting their photography products with visually appealing and high-quality content. The utilization of Instagram as an effective platform to attract potential customers, particularly among millennials, is a key factor in the marketing strategy of Serenity Photoworks.
Terpaan Postingan Voucher E-Commerce pada Akun X @discountfess terhadap Pembelian Impulsif Produk Kecantikan Followers Alika, Vina; Dharta, Firdaus Yuni; Arindawati, Weni Adityasning
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.3706

Abstract

Information that often attracts users of social media account X is information related to promotions. Information about promotions shared by the @discountfess autobase account can lead to followers' impulse buying behavior on beauty products. This study uses the S-O-R theory (Stimulus-Organism-Response). The purpose of this study is to determine whether there is an effect of exposure to e-commerce voucher information content from account X @discountfess on impulse purchases of beauty products on followers. The population of this study were followers of the X @discountfess account with sampling using purposive sampling. This study obtained 400 respondents from the questionnaire. The data analysis methods used in this study are descriptive statistical tests, classical assumption tests, multiple linear regression tests, t tests, F tests, and coefficient of determination ) tests. This study shows several results, namely the absence of the influence of frequency and duration but the influence of attention on exposure to e-commerce voucher posts on impulsive purchases of beauty products, and the influence of exposure to e-commerce voucher posts on impulsive purchases of beauty products on followers.
Co-Authors Abdul Rauf Chaerudin Adhy Firdaus Adlan Supadya Ady Triyuliansyah Agus Siswanto Alhuda, Afif Ali, Zara Alika, Vina Ambarwati, Retnoning Amin Budiastuti Ana Fitriana Poerana Andies Muhammad Andriya Risdwiyanto Anisa Salma Febriana Aprilinda, Aprilinda Aqila Surya Pradana Ardhana Januar Mahardhani, Ardhana Arindawati, Weni A. Arindawati, Weni Adityasning Arktik, Fazya Aryani, Lina Aryani, Lina Asegaf, Ridwan Ashari, Alfian Ayalia, Yessica Azis, Muhammad Abdul Azrodiana Azrodiana Balqis, Padmasari BEDDU, MEGAWATI Budiarto, Balla Wahyu Butarbutar, Marisi Cahyati Dwi Muliani Canny Alfianita Priscilla Chaerudin, Chaerudin Dadan Kurniansyah Dana Aswadi Danny Ramdani Deni Koesnaedi Dewi, Nadia Fahira Dian Meilinda Dian Rokhmawati Diantoro, Eman Dinar Andira Pramesti Nur Rafifah Dirsa, Andika Donny Dharmawan Dresta Nugratama Dwi Rizky Aprilianti Dwiyanto, Muhfid Edinur Ilham Eka Yusup Ema Ema Ema ema, ema Emil Syafitri Engkus Kuswarno Erasma, Erasma Evan Prima Garwita Farras Zidan Suppah, Fatan Fathurizal, Rizqi Fauzi, Egi Nur Filda Angellia Flori Mardiani Lubis Gigih Prahastoro Gracia Rachmi Adiarsi Guilin, Xie Hamboer, Maria Jashinta Elisabet Haniwijaya Pahlawansah Hartanti, Puspaningrum Dwi Hartanto Hendry Roris P. Sianturi Herlandi Putra, Irsan Hery Purwosusanto Hidayat, Muhamad Rahmat Indri Karisa Putri Iqlima Nursyadiah Irawan, Silvia Iswahyu Pranawukir Jie, Lie Karliena, Yayuk Khan, Jamil Khoirunnisa, Hasna Kristofer Sahala Tua Butar Butar Kumala Hayati Kurniansyah, Dadan Kusumaningrum, Rastri Lee, Ava Lubis, Fardiah Oktariani Lubis, Flori Mardiani Luh Komang Candra Dewi Lutfiah, Cindy M. Usulu, Elvira Made Panji Teguh Santoso Maheswari, Dita Meisya Mateo Jose A. Vidal Maulana Rifai Mayadasari Maya Mayasari Mayasari Mirvana Alfiyana Moh. Syahri Sauma Mohamad Sudi Mokhamad Arwani Mozart Malik Ibrahim MTSimarmata, Marulam Muhamad Ramdhani Muhammad Ramdani Muhammad Ramdani Muhammad Ramdhan Sampurna Muharam, Muhammad Rizky Mumtaz, Hilmy Musran Munizu Mutiasari Nabillah, Arini Alfi Nina Sulistiyowati Novi Rahayu Novianty Putri, Risma Nunu Nugraha Nurhasanah Nurhasanah Nurkinan Nurkinan nurkinan, nurkinan Nurmanah, Misyella Nursanti, Siti Oktariani Lubis, Fardiah OKY OXCYGENTRI Oky Oxcygentri Oxcygentry, Oky Oxygentri, Oky Prasetyo, Hemi Prasetyono Hendriarto Purnama, Rifki Nugraha Putri Rifiani Putri, Deftiyani Rachmawati Rachmawati Yahya, Sitti Ramdani, Danny Ramdhani, Muhamad Rastri Kusumaningrum Rastri Kusumaningrum Rastri Kusumaningrum Ratih Pratiwi Ratnawita Ratnawita Riesna Apramilda Rini Setiowati RR. Ella Evrita Hestiandari Rukmanah, Rukmanah Rulyenzi Rasyid Rumianti, Chaerunnisa Rut Sheril Margaretha Manurung Salsabila, Delia Salsabillah Putri, Chynika Saputra, Waway Sayed Achmady setiawati, rahmi Setyarto, Dwiatmodjo Budi Sherly Indria Setianty Shu, Efin Simanungkalit, Sintha Sintha Fransiske Simanungkalit Siti Nursanti Siti Nursanti Siti Zulaika Suharto, Sugeng Sulistyo, Nina Syam, Syisea Putri Tan, Ethan Taufik Hidayat Assegaf, M. Gahos Tayo, Yanti Teguh Wahyono Tia Fitri Amelia Tikka Muslimah Tri Susanto Utami, Eva Yuniarti Utiarahman, Nurnaningsih Violin, Vivid Wirabuana Putra, Gede Yanti Setianti Yanti Tayo Yeremia, Michael Yodiansyah, Hefri Yosef Dema Yuanita Setiyastuti Yuanita Setyastuti Yumna, Salsabila Yusup, Eka Zahra Aulia Mumtaz Zaky Ahmad Fadilla Zou, Guijiao