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All Journal Sosiohumaniora Professional : Jurnal Komunikasi dan Administrasi Publik International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Nyimak: Journal of Communication Kinerja: Jurnal Ekonomi dan Manajemen Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL KOMUNIKATIO JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Komunikasi Profesional Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian To Maega: Jurnal Pengabdian Masyarakat LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Pendidikan dan Konseling Warta Ikatan Sarjana Komunikasi Indonesia Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Informasi dan Teknologi CERMIN: Jurnal Penelitian Jurnal Praksis dan Dedikasi Sosial International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmu Komunikasi Dan Media Economic Reviews Journal Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Signal Jurnal Sistim Informasi dan Teknologi Busyro : Jurnal Dakwah dan Komunikasi Islam Media Bina Ilmiah Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Journal International Dakwah and Communication Empowering Humanity Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Social Society Jurnal Medika: Medika Jurnal Dinamika Ilmu Komunikasi Jurnal Pengabdian Kepada Masyarakat Kalam JIPITI: Jurnal Pengabdian kepada Masyarakat Jurnal Cendekia Ilmiah Journal Markcount Finance
Firdaus Yuni Dharta
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS PENGARUH BRAND ASSOCIATIONS REBRANDING JANJI JIWA TERHADAP MINAT BELI MAHASISWA UNSIKA Saputra, Waway; Dharta, Firdaus Yuni; Poerana, Ana Fitriana
Jurnal Network Media Vol 8, No 2 (2025): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v8i2.5020

Abstract

Produsen memiliki tantangan utama untuk membangun brand yang melekat pada benak konsumennya. Demografi penduduk yang saat ini di dominasi oleh Generasi Z khususnya di Indonesia menjadi pertimbangan dalam proses branding. Perubahan branding yang dilakukan oleh brand Janji Jiwa dilakukan melalui penyampaian pengalaman baru untuk menikmati produk Janji Jiwa dan hal tersebut juga membantu untuk membangun aset brand tersebut atau brand equity. Brand equity merupakan seperangkat nilai yang melekat pada suatu brand dan dapat meningkat maupun berkurang seiring waktu. Dalam penelitian ini bertujuan untuk menyelidiki rebranding yang dilakukan oleh Janji Jiwa dengan menggunakan dimensi-dimensi brand equity. Penelitian ini mengadaptasi pendekatan kuantitatif dengan metode eksplanatif. Sumber data diperoleh dari sumber primer dan sekunder melalui penyebaran kuesioner dan studi kepustakaan. Populasi penelitian ini terdiri dari mahasiswa Unsika, dan sampel diambil menggunakan teknik purposive sampling. Analisis data dilakukan dengan teknik statistik deskriptif untuk mengidentifikasi korelasi antara variabel dependen (X) dan variabel independen (Y).
Pengaruh Daya Tarik Konten Skena di Akun Tiktok @sastra.silalahii Terhadap Perilaku Gaya Berpakaian Hidayat, Muhamad Rahmat; Dharta, Firdaus Yuni; Ema, Ema
Jurnal Network Media Vol 8, No 2 (2025): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v8i2.5007

Abstract

Studi ini dilatarbelakangi oleh konten skena di akun Tiktok @sastra.silalahii yang cukup populer. Studi ini memiliki tujuan yaitu untuk memahami seberapa besar pengaruh daya tarik konten skena di akun Tiktok @sastra.silalahii terhadap perilaku gaya berpakaian. Studi ini menerapkan metode kuantitatif dengan survei eksplanatori. Teori yang diterapkan adalah Stimulus Organism Respons (SOR). Data dikumpulkan dengan cara menyebar kuesioner lalu diukur dengan skala likert kepada sampel sebanyak 100 orang yang merupakan pengikut dari akun Tiktok @sastra.silalahii dan mengetahui konten skena pada akun Tiktok @sastra.silalahii. Penarikan sampel memakai teknik probability sampling dan jenis simple random sampling. Studi ini menggunakan teknik statistik deskriptif dengan teknik analisis data regresi linear sederhana. Studi ini menunjukkan hasil bahwa daya tarik konten skena di akun Tiktok @sastra.silalahii berpengaruh signifikan terhadap perilaku gaya berpakaian.
Hubungan Daya Tarik User Generated Content Di TikTok Terhadap Peningkatan Minat Beli Gen Z Pada Produk Cookie Bomb Fudybro Irawan, Silvia; Dharta, Firdaus Yuni; Oxygentri, Oky
Jurnal Network Media Vol 8, No 2 (2025): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v8i2.5006

Abstract

Penelitian ini dilatarbelakangi oleh unggahan User Generated Content (UGC) produk Cookie Bomb Fudgybro di Tiktok yang sempat mencuri peratian pengguna TikTok. Penelitian ini memiliki tujuan yaitu mengetahui seberapa besar daya tarik User Generated Content produk Cookie Bomb Fudgybro di Tiktok terhadap peningkatan minat beli. Penelitian ini menggunakan metode kuantitatif dengan survey eksplanatory. Penelitiain ini menggunakan Teori Stimulus Organism Respons (SOR). Pengumpulan data dikumpulkan dengan teknik kuesioner yang menggunakan alat ukur skala likert kepada sampel yang sudah ditentukan sebanyak 94 orang yang merupakan mahasiswa aktif Angkatan 2020, 2021, 2022, 2023 Fakultas Ilmu Sosial dan Ilmu Politik Universitas Singaperbangsa Karawang. Penarikan sampel menggunakan teknik probability sampling dan jenis teknik cluster samping. Pada penelitian ini juga menggunakan teknik statistik deskriptif dengan teknik analisis data regresi linear sederhana. Hasil yang didapat dari penelitian ini menunjukkan daya tarik berpengaruh secara signifikan terhadap peningkatan minat beli.
Perilaku Konsumtif Fenomena Perjudian Online Di Kalangan Mahasiswa: Studi Fenomenologi Mahasiswa Berdomisili Karawang Taufik Hidayat Assegaf, M. Gahos; Yuni Dharta, Firdaus; Oxcygentri, Oky
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.9494

Abstract

This study aims to determine the meaning and motives of students regarding online gambling and the consumer behavior experienced by them. This study uses a qualitative method with a phenomenological approach. Because in this study we want to find out a phenomenon that comes from the informant's experience directly, and also want to know the meaning and motives. The theory used in this study is Alfred Schutz's Phenomenology theory as the basis for researchers in conducting this study. The results of the study show that informants interpret consumer behavior as self-confidence, prestige, and also as a fulfillment of desire. The informants' motives are divided into because motive and in order to motive because both phases are influenced by pressure from groups and also lack of embrace from parents.
Strategi Komunikasi Pemasaran Dalam Penjualan Merchandise K-Pop Pada GO (Group Order) Memen Di Twitter Nurmanah, Misyella; Yuni Dharta, Firdaus; Ramdhani, Muhamad
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.9970

Abstract

The phenomenon of Korean Pop or K-pop has become a global phenomenon that affects many aspects of life, especially for K-Pop fans. One of them is through the purchase of merchandise as a form of support and a symbol of fandom identity. However, geographical limitations and international shipping costs have encouraged the emergence of group order (GO) practices as an alternative solution. This study aims to find out the marketing communication strategy carried out by GO Memen, a group order that uses the Twitter platform to sell K-Pop merchandise, especially related to the boy group NCT. Using a qualitative approach, the researcher seeks to understand in depth the marketing strategies used in the sale of K-Pop merchandise.The results of the research obtained show that GO Memen uses advertising strategies, direct marketing (direct message) in selling K-Pop merchandise on social media Twitter. With this research, it is hoped that it can provide an understanding of the effectiveness of marketing strategies on social media and become a reference for small business actors in optimizing their marketing communications on digital platforms
PENGELOLAAN KESAN KYAI GUS BAHA SEBAGAI MAKNA PANGGUNG DEPAN DAN PANGGUNG BELAKANG DALAM PENYIARAN DAKWAH ISLAM Firdaus Yuni Dharta; Iswahyu Pranawukir; Mohamad Sudi; Gracia Rachmi Adiarsi; Yanti Setianti
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 5 No. 2 (2024): Mei : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v5i1.979

Abstract

This research employs Erving Goffman's dramaturgical theory, which divides social life into front stage and backstage, to analyze the management of Kyai Gus Baha's broadcasts in Islamic preaching. Utilizing a qualitative approach and literature review method, the study examines 50 sermons by Kyai Gus Baha, audience comments, and interviews with individuals close to him. The findings reveal that Kyai Gus Baha uses friendly and easily understandable language in 90% of cases, controlled humor in 60%, references to the Quran and Hadith in 100%, and messages of peace and tolerance in 80% of instances. Additionally, he discusses everyday life in a friendly manner in 70% of cases. Audience reactions indicate appreciation for intelligence and depth of knowledge (40%), kindness and gentleness (30%), humor and emotional connection (20%), and relevance to daily life (10%). Interviews disclose that Kyai Gus Baha's personal life is simple, honest, and aligned with his teachings, acknowledged by respondents (80-100%). In conclusion, Kyai Gus Baha effectively and consistently manages presentations between the front and backstage, thereby enhancing the credibility and effectiveness of his sermons. This study underscores the importance of alignment between teaching and actions in building credibility in Islamic preaching.
The Role Of Instagram As A Promotional Media In Increasing The Number Of Visitors Dharta, Firdaus Yuni; Firdaus, Adhy; Pranawukir, Iswahyu; Angellia, Filda; Hamboer, Maria Jashinta Elisabet
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1047

Abstract

This study aims to investigate the use of Instagram as a promotional medium. A qualitative research methodology with a case study approach was adopted, and Cafe XYZ in Jakarta was chosen as the research object. The findings shed light on the effectiveness of using Instagram for marketing purposes. Data collection comprised interviews, observation, and documentation from a range of participants, including owners, customers, employees, and followers of Cafe XYZ. The analysis investigated the factors that motivate Cafe to promote its products on Instagram. Utilizing customer reviews and advertising menus for sale are key strategies. The effectiveness of Instagram for promotion stems from its universal social media usage across all age groups. Additionally, its advanced features allow users to easily search for locations and explore products via hashtags (#).
Pengaruh Menonton Tayangan Beauty Vloger Tasya Farasya Dalam Video Youtobe Terhadap Perilaku Fomo Pembelian Produk Kecantikan Merek Luxcrime Pada Mahasiswa Ilmu Komunikasi UNSIKA Angkatan 2020: Ilmu Komunikasi Salsabila, Delia; Yuni Dharta, Firdaus; Nurkinan, Nurkinan
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4909

Abstract

This study aims to determine the influence of Message Content, Communicator, Effect of watching Tasya Farasya's beauty vlogger show on FOMO behavior in purchasing Luxcrime brand beauty products on communication science students at Singaperbangsa University, Karawang, class of 2020. The theory used is SOR (Stimulus-Organism-Response) by Houland. The method used is quantitative with nonprobability sampling samples with saturated sampling techniques. The number of respondents used in this study was 101 respondents. The analysis used includes descriptive analysis, normality test, simple linear regression test, coefficient of determination, and t-hypothesis test. The results showed that Tasya Farasya's beauty vlogger show in YouTube videos had a positive influence of 16.9% on FOMO behavior in purchasing Luxcrime brand beauty products, while the remaining 83.1% was influenced by other factors.
Pengaruh Penggunaan Media Sosial Instagram Terhadap Pembentukan Citra Diri Mahasiswa Ilmu Komunikasi Universitas Singaperbangsa Karawang : Ilmu Komunikasi Lutfiah, Cindy; Yuni Dharta, Firdaus; Oktariani Lubis, Fardiah
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4910

Abstract

This study aims to determine how the duration and frequency of using Instagram social media influence the formation of self-image of communication science students at Singaperbangsa University, Karawang. The theory used is uses and effects by Sven Windahl. The method used is quantitative with probability sampling samples with simple random sampling techniques. The number of respondents used in this study was 187 respondents. The analysis used includes descriptive analysis, normality test, simple linear regression test, coefficient of determination, and t-hypothesis test. The results showed that the use of Instagram social media has a positive influence of 53.3% on the formation of self-image of communication science students at Singaperbangsa University, Karawang, while the remaining 46.5% is influenced by other factors.
Strategi Komunikasi Interpersonal Frontliner dalam Membangun Loyalitas Pelanggan di Naughty Accessories Mall Karawang Central Plaza Indri Karisa Putri; Firdaus Yuni Dharta; Tikka Muslimah
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1316

Abstract

This study aims to examine the interpersonal communication strategies applied by frontliners at Naughty Accessories Mall Karawang Central Plaza in building customer loyalty. The research is motivated by the increasing customer demand for excellent service and the intense competition among brands in the retail accessories industry. The method used is a descriptive qualitative approach with in-depth interview techniques and participatory observation. The results show that the interpersonal communication strategy, which includes Joseph DeVito’s five dimensions—openness, empathy, supportiveness, positiveness, and equality—effectively builds emotional closeness, creates comfort, and increases repurchase intensity. Frontliners at Naughty do more than sell products; they create a pleasant shopping experience. This finding is reinforced by Peter Blau's social exchange theory, which explains that loyalty is formed when customers feel the benefits they receive outweigh the sacrifices they make.
Co-Authors Abdul Rauf Chaerudin Adhy Firdaus Adlan Supadya Ady Triyuliansyah Agus Siswanto Albrecht, Malte Alhuda, Afif Ali, Zara Alika, Vina Ambarwati, Retnoning Amin Budiastuti Ana Fitriana Poerana Andies Muhammad Andriya Risdwiyanto Anisa Salma Febriana Aprilinda, Aprilinda Aqila Surya Pradana Ardhana Januar Mahardhani, Ardhana Ari Setiawan Arindawati, Weni A. Arindawati, Weni Adityasning Arktik, Fazya Aryani, Lina Aryani, Lina Asegaf, Ridwan Ashari, Alfian Ayalia, Yessica Azis, Muhammad Abdul Azrodiana Azrodiana Balqis, Padmasari BEDDU, MEGAWATI Budiarto, Balla Wahyu Butarbutar, Marisi Cahyati Dwi Muliani Canny Alfianita Priscilla Chaerudin, Chaerudin Dadan Kurniansyah Dana Aswadi Danny Ramdani Defrika, Azzahra Puspa Deni Koesnaedi Dewi, Nadia Fahira Dian Meilinda Dian Rokhmawati Diantoro, Eman Dinar Andira Pramesti Nur Rafifah Dirsa, Andika Donny Dharmawan Dresta Nugratama Dwi Rizky Aprilianti Dwiyanto, Muhfid Edinur Ilham Eka Yusup Ema Ema Ema ema, ema Eman Diantoro Emil Syafitri Engkus Kuswarno Erasma, Erasma Estu Widarwati Evan Prima Garwita Faiza Azhari Farras Zidan Suppah, Fatan Fathurizal, Rizqi Fauzi, Egi Nur Filda Angellia Flori Mardiani Lubis GHAZALIE, GHAZALIE Gigih Prahastoro Gracia Rachmi Adiarsi Guilin, Xie Hamboer, Maria Jashinta Elisabet Haniwijaya Pahlawansah Hartanti, Puspaningrum Dwi Hartanto Hendry Roris P. Sianturi Hery Purwosusanto Hidayat, Muhamad Rahmat Ika Purnama Sari Indri Karisa Putri Iqlima Nursyadiah Irawan, Silvia Irsan Herlandi Putra Iswahyu Pranawukir Jie, Lie Karina Aulia Karliena, Yayuk Khairas, Eri Ester Khalik, Suhartini Khan, Jamil Khoirunnisa, Hasna Kristofer Sahala Tua Butar Butar Kumala Hayati Kurniansyah, Dadan Kusumaningrum, Rastri Lee, Ava Lubis, Fardiah Oktariani Lubis, Flori Mardiani Luh Komang Candra Dewi Lukma, Hazairin Nikmatul Lutfiah, Cindy M. Usulu, Elvira Made Panji Teguh Santoso Maheswari, Dita Meisya Mateo Jose A. Vidal Maulana Muhammad Ilham Maulana Rifai Mayadasari Maya Mayasari Mayasari Mayasari Mirvana Alfiyana Moh. Syahri Sauma Mohamad Sudi Mokhamad Arwani Mozart Malik Ibrahim MTSimarmata, Marulam Muhamad Ramdhani Muhammad Ramdani Muhammad Ramdani Muhammad Ramdhan Sampurna Muharam, Muhammad Rizky Mumtaz, Hilmy Musran Munizu Mutiasari Nabillah, Arini Alfi Nana Meily Nurdiansyah Nanang Bagus Subekti Nayiroh, Luluatu Nina Sulistiyowati Novi Rahayu Novianty Putri, Risma Nunu Nugraha Nurhasanah Nurhasanah Nurkinan Nurkinan nurkinan, nurkinan Nurmanah, Misyella Nursanti, Siti Oktariani Lubis, Fardiah Oktavian, Winfrey OKY OXCYGENTRI Oky Oxcygentri Oxcygentry, Oky Oxygentri, Oky Ploypitcha Noongernchainphak Prasetyo, Hemi Prasetyono Hendriarto Purnama, Rifki Nugraha Putra, Doly Andhika Putri Rifiani Putri, Deftiyani Rachmawati Rachmawati Yahya, Sitti Ramdani, Danny Ramdhani, Muhamad Rastri Kusumaningrum Rastri Kusumaningrum Rastri Kusumaningrum Ratih Pratiwi Ratnawita Riastuti Kusuma Wardani Riesna Apramilda Rini Setiowati ROSSI EVITA RR. Ella Evrita Hestiandari Rufi'i Rukmanah, Rukmanah Rulyenzi Rasyid Rumianti, Chaerunnisa Rut Sheril Margaretha Manurung Sadila Risqi Amalia Salsabila, Delia Salsabillah Putri, Chynika Saputra, Waway Sayed Achmady setiawati, rahmi Setyarto, Dwiatmodjo Budi Sherly Indria Setianty Shu, Efin Silvia Arianti Simanungkalit, Sintha Sintha Fransiske Simanungkalit Siti Nurhayati Siti Nursanti Siti Nursanti Siti Zulaika Suharto, Sugeng Sulistyo, Nina Syam, Syisea Putri Syamsul Hadi Tan, Ethan Taufik Hidayat Assegaf, M. Gahos Tayo, Yanti Teguh Wahyono Tia Fitri Amelia Tikka Muslimah Tita Rosalina Tri Susanto Tri Widya Budhiharti Utami, Eva Yuniarti Utiarahman, Nurnaningsih Violin, Vivid Wirabuana Putra, Gede Xie Guilin Yanti Setianti Yanti Tayo Yayuk Karliena Yeremia, Michael Yodiansyah, Hefri Yosef Dema Yuanita Setiyastuti Yuanita Setyastuti Yulia Putri Nadilah Yumna, Salsabila Yusup, Eka Zahra Aulia Mumtaz Zaina, Amira Zaky Ahmad Fadilla Zou, Guijiao