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All Journal Sosiohumaniora Professional : Jurnal Komunikasi dan Administrasi Publik International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Nyimak: Journal of Communication Kinerja: Jurnal Ekonomi dan Manajemen Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL KOMUNIKATIO JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Komunikasi Profesional Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian To Maega: Jurnal Pengabdian Masyarakat LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Pendidikan dan Konseling Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Informasi dan Teknologi CERMIN: Jurnal Penelitian International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmu Komunikasi Dan Media Economic Reviews Journal Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Signal Jurnal Sistim Informasi dan Teknologi Busyro : Jurnal Dakwah dan Komunikasi Islam Media Bina Ilmiah Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Journal Markcount Finance Journal International Dakwah and Communication Journal International Journal of Teaching and Learning (INJOTEL) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Dinamika Ilmu Komunikasi Jurnal Pengabdian Kepada Masyarakat Kalam JIPITI: Jurnal Pengabdian kepada Masyarakat J-CEKI
Firdaus Yuni Dharta
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Generation z's perceptions of health information about the Covid-19 Nursanti, Siti; Dharta, Firdaus Yuni; Chaerudin, Chaerudin; Syam, Syisea Putri; Purnama, Rifki Nugraha
Jurnal Studi Komunikasi Vol. 6 No. 2 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i2.4903

Abstract

The COVID-19 pandemic has spread widely worldwide, and Indonesia is no exception. It has led the government to enforce an imperative policy, advising most activities to be done at home by everyone, including Generation Z, that has lived and grown up among the advances in communication and information technology. This study examines Generation Z's perceptions of health information regarding the COVID- 19 pandemic. This study was conducted utilising a quantitative research technique utilising a survey methodology. In this study, it was found that Generation Z firstly learned about the emergence of the COVID-19 virus on the internet, especially on social media. No negative perception was found from Generation Z related to any information shared on the internet, including their social media. Additionally, the study found that getting health information through social media was their choice, closely related to their daily activities.
Komunikasi Persuasif Cuantomonologi Dalam Meningkatkan Pengetahuan Masyarakat Terhadap Cryptocurrency Di Kabupaten Karawang Muhammad Ramdhan Sampurna; Firdaus Yuni Dharta; Dadan Kurniansyah
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 9 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7969711

Abstract

This study aims to examine and analyze cuantomonology persuasive communication in increasing public knowledge of cryptocurrency in Karawang Regency. The theory used is affective-cognitive consistency theory in persuasive communication Suryanto (2017) in which there are four variable dimensions namely or source credibility, environmental influence, message and message continuity. The method used in this research is descriptive qualitative. The data collection technique was carried out by triangulation, then the data were analyzed through three stages which included reduction, presentation and conclusion. The results of the research and discussion show that people who still have views of illegal trading with Cryptocurrency are the same thing as well as the lack of expertise of Cuantomonology communicators in building persuasiveness to the community. The time that is often used by Cuantomonology to persuade the public is when the price of crypto coins rises or there is a company that provides a special price when buying with crypto coins, with the contents of the message in the form of educating the importance of cryptocurrency. Messages are delivered directly and simply. Cuantomonology is unable to optimize the presence of new media in distributing Cryptocurrency information to the people of Karawang
Perilaku Mahasiswa Dalam Menonton Tayangan Channel Youtobe Cretivox (Studi Deskriptif Pada Mahasiswa Ilmu Komunikasi Universitas Singaperbangsa Karawang) Kristofer Sahala Tua Butar Butar; Firdaus Yuni Dharta; Dadan Kurniansyah
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 9 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7969507

Abstract

Youtube users in Indonesia are very numerous and have different tastes in choosing shows, even this has created a lot of very diverse content on YouTube, ranging from music videos, parody videos, culinary videos, short films, mystical shows, film reviews, video blogs and Social Experiments. . Currently there are several Youtube channels that focus on Social Experiment content, one of which is Cretivox.In this study using qualitative methods and descriptive approach. The theory used in this study is the Cultivation Theory proposed by George Gebner. Data collection techniques were carried out by interviews, non-participant observation and documentation.The results showed that the changes in behavior obtained by the informants in watching Cretivox Youtube channel broadcasts were very diverse, starting from being aware that everyone's opinions, ways of thinking and behavior varied, respecting other people's opinions more and understanding other points of view more, opening perspectives on other things. , better understanding of behavior when faced with things that have never been experienced The motives of the informants in watching Cretivox Youtube channel broadcasts are also in line with the cultivation theory concerning the impact of watching on social reality in shows regarding individual perceptions, attitudes and values
Pengaruh Sales Promotion Pada Konten Instagram @Cyexpo Terhadap Keputusan Pembelian Tiket Konser Musik Communication Youth Expo 2022 Aqila Surya Pradana; Firdaus Yuni Dharta; Rastri Kusumaningrum
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.2885

Abstract

Berakhirnya masa pandemi Covid-19 pada pertengahan 2022 membawa angin segar bagi Industri konser musik. Menjamurnya konser musik pada akhir pandemi tidak terlepas dari animo masyarakat yang begitu tinggi akan kebutuhan hiburan menonton live music. Strategi sales promotion pada sosial media Instagram menjadi kombinasi yang tepat dalam meningkatkan kunjugan penonton pada konser musik dan hal tersebut pula yang dilakukan oleh konser musik Communication Youth Expo 2022. Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh dari sales promotion pada konten Instagram @cyexpo terhadap keputusan pembelian tiket Communication Youth Expo 2022. Penelitian ini menggunakan teori AIDA (Attention, Interest, Desire, Action) dan menggunakan metode penelitian kuantitatif dengan penarikan sampel memakai non-probability sampling dengan teknik purposive sampling dengan jumlah responden sebanyak 97 orang pengikut konten Instagram @cyexpo. Berdasarkan hasil penelitian ini di dapatkan bahwa sales promotion berpengaruh signifikan terhadap keputusan pembelian tiket konser musik Communication Youth Expo. Hal ini disebabkan pada F hitung sebesar 52.239 dengan level signifikansi yaitu 0.000<0.05 sehingga dapat disimpulkan Variabel X berpengaruh Terhadap Variabel Y dengan nilai sebesar 69,4% dan sisanya dipengaruhi oleh variabel lain.
STRATEGI KOMUNIKASI PEMASARAN COFFEE SHOP UNCLEBREW DALAM MENINGKATKAN MINAT BELI KONSUMEN Emil Syafitri; Mayasari Mayasari; Firdaus Yuni Dharta
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 8 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i8.2023.3762-3766

Abstract

Perkembangan bisnis coffee shop di Indonesia semakin meningkat dan berkembang pesat. Terlihat dari banyaknya coffee shop yang kita temui di sekeliling kita. Hal ini membuat pelaku usaha coffee shop harus bersaing dalam menciptakan sesuatu yang berbeda dengan yang lain nya agar menarik minat beli konsumen.  Penelitian ini membahas strategi komunikasi pemasaran yang diterapkan oleh Unclebrew. Dengan tujuan untuk menjelaskan mengenai strategi komunikasi pemasaran yang diterapkan oleh Unclebrew dalam meningkatkan minat beli konsumen. Penelitian ini menggunakan metode penelitian kualitatif dengan mengumpulkan data melalui wawancara, observasi, dan dokumentasi terhadap pemilik Unclebrew sebagai informan utama dan konsumen sebagai informan pendukung yang peneliti butuhkan pada saat melakukan wawancara secara langsung. Hasil dari penelitian ini adalah menggunakan teori marketing mix (bauran pemasaran) dengan elemen place dan promotion sebagai penunjang komunikasi pemasaran dari Unclebrew itu sendiri. Strategi komunikasi pemasaran yang digunakan Unclebrew menunjukkan keberhasilan pemasaran yang dilakukan sehingga terjadi adanya peningkatan minat beli konsumen dari Unclebrew itu sendiri.
Analysis of The Influence of Negative E-Word of Mouth on Brand Disloyalty and Distrust of Digital Payment Application Users Firdaus Yuni Dharta; Haniwijaya Pahlawansah; Amin Budiastuti; Novi Rahayu; Mutiasari
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i3.307

Abstract

This study examines the possibility that brand mistrust mediates the indirect impact of unfavorable e-WOM on brand disloyalty among users of financial applications. Users of financial applications make up the research's sample population. With a total of 100 respondents, the researchers sampled using the non-probability sampling approach. Quantitative data is the type of information that researchers employ. In this study, questionnaires were used to gather data. Path analysis is the data analysis technique applied by the researchers in this study. According to research findings, bad E-WOM has an impact on consumers' mistrust of brands. Negative E-WOM has an impact on brand disloyalty. Brand disloyalty is not partially influenced by brand mistrust. Negative E-WOM and brand mistrust both have an impact on brand disloyalty simultaneously. Negative E-WOM does not have an indirect impact on brand disloyalty, which is mediated by brand distrust.
Strategi Komunikasi Program Generasi Berencana Dalam Sosialisasi Pencegahan Pernikahan Dini Pada Remaja di DKI Jakarta Canny Alfianita Priscilla; Firdaus Yuni Dharta; Fardiah Oktariani Lubis
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 19 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8388303

Abstract

Di tahun 2020 Indonesia mengalami kenaikan yang tinggi untuk pernikahan dini dengan kasus sebanyak 63.382. Kenaikan ini sangat jauh dibanding tahun sebelumnya (2019) yakni 23.145 kasus. Hal ini membuat pemerintah dan BKKBN bekerja sama untuk mengatasi persoalan ini khususnya di DKI Jakarta. Pemerintah dan BKKBN membuat program Generasi Berencana untuk membantu mensosialisasikan dampak negatif pernikahan dini untuk remaja. Artikel ini membahas strategi komunikasi Program Generasi Berencana dalam sosialisasi pencegahan pernikahan dini. Dalam penelitian ini digunakan teori perencanaan oleh Charles Berger dimana konsep pada teori ini adalah penetapan tujuan sosial, meta-goals, dan ingatan kerja. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan deskriptif. Setelah melakukan penelitian didapatkan hasil penelitian yakni Program Generasi Berencana dalam strategi komunikasi pelaksanaan sosialisasi melalui 5 tahapan yakni penelitian, perencanaan, pelaksanaan, evaluasi, dan pelaporan.
Analysis Of Determinant Factors Employee Performance Of Directorate General Of Intellectual Property Rights Republic Of Indonesia Agus Siswanto; Ratih Pratiwi; Dian Rokhmawati; Firdaus Yuni Dharta; Hartanto
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1659

Abstract

Examining the effects of leadership style, work motivation, work discipline, and job happiness on employees' performance is the goal of this study. The study's population, which totaled 100 people, was made up of workers. The required sample is gathered using a convenience sampling technique. Facts gathered directly from survey respondents are considered primary data. It is here retrieved directly by responding to a questionnaire. The scale that is widely used in the construction of questionnaires is the Likert scale. The data analysis methods employed in this study are hypothesis testing, conventional assumption testing, and data quality testing (validity and reliability testing). Workplace discipline has a significant impact on how well people perform, according to research findings. Work motivation has a big impact on employee performance. A leader's style does not significantly affect employee performance. Job satisfaction has a substantial impact on employee performance. Work ethics, work motivation, leadership style, and job satisfaction all have a big impact on employee performance. An analysis of the adjusted coefficient of determination (Adjusted R Square) shows that the competence, work discipline, remuneration, organizational culture, and organizational commitment variables may all be utilized to explain the performance variable. Meanwhile, the other difference is influenced by or explained by additional elements outside the purview of this research.
PENGARUH KOMUNIKASI PERSUASIF HOST LIVE SHOPPING TIKTOK SHOP AEROSTREET TERHADAP KEPUTUSAN PEMBELIAN FOLLOWERS Andies Muhammad; Firdaus Yuni Dharta; Rastri Kusumaningrum
Linimasa : Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2024): Januari 2024
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v7i1.8991

Abstract

ABSTRACT   This study attempts to ascertain the extent to which TikTok Shop live shopping host' persuasive communication affects followers' purchase choices. This sort of study employs basic linear regression analysis for data analysis and explanatory survey methods for quantitative research. There are 1,044,130 persons in total. This study used a non-probability sampling strategy with a simple random sampling method. The Slovin random sampling formula was used to determine the sample size, which consisted of 100 sample. The results of the data analysis show that there is an influence of persuasive communication by the Tiktok Shop live shopping host on followers' buying decisions with an F count of 50.885 with a significance level of 0.000 <0.05. From the results of the coefficient of determination, it is known that the persuasive communication of the Tiktok Shop live shopping host has an effect of 35.6% on purchasing decisions, while the rest is influenced by other variables not discussed in this study. Therefore, it can be said that the persuasion carried out by the live shopping host Tiktok Shop @Aerostreet was successful.   Keywords: persuasive communication, live shopping, Tiktok Shop, purchasing decision.
Pengaruh Konten Instagram terhadap Minat Menonton: Studi Kasus Film 'Mencuri Raden Saleh' Yeremia, Michael; Dharta, Firdaus Yuni; Ramdhani, Muhamad
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1853

Abstract

This research is motivated by the high number of social media users from year to year which also coincides with the birth of very popular social media platforms such as Facebook, Twitter, Youtube, Tiktok, Instagram. These social media platforms come with their own sophistication and advantages. Social media users can share anything with other users around the world in the form of text, video, sound or images. In Indonesia itself, Instagram is the most popular social media. Based on the We Are Social report, the number of global Instagram users reached 1.63 billion as of April 2023, which shows an increase of 12.2% compared to the previous year. The popularity of Instagram is certainly not wasted by film industry companies in Indonesia. Instagram @mencuriradensalehfilm is a social media account for a film produced by Visinema Pictures and directed by Angga Dwimas Sasongko entitled Mencuri Raden Saleh. Mencuri Raden Saleh is the first Indonesian film in the theft genre. The film Mencuri Raden Saleh is more active in promoting on Instagram @mencuriradensalehfilm because it can take advantage of Instagram's features. This film also managed to enter the 10 best-selling Indonesian films in 2022. Therefore, this research was conducted to find out how much influence Instagram content @mencuriradensalehfilm has on interest in watching the film Mencuri Raden Saleh. This research uses the AIDA Theory (Attention, Interest, Desire, Action) to see whether Instagram content can generate interest in watching the film Mencuri Raden Saleh. The research method used is quantitative, with the sample selection used being Non-Probability Sampling, namely a sampling technique that does not provide a chance for each selected population to become a sample. (Instgram followers @mencuriradensalehfilm). This research uses data analysis including descriptive analysis, normality test, simple linear regression test, coefficient of determination, and t hypothesis test. Based on the test results, the promotional variable Mencuri Raden Saleh Film on the Instagram account @mencuriradensalehfilm or variable X has a positive influence of 35.6% on variable Y and the remaining 64.4% is influenced by other factors.
Co-Authors Abdul Rauf Chaerudin Adhy Firdaus Adlan Supadya Ady Triyuliansyah Agus Siswanto Alhuda, Afif Ali, Zara Alika, Vina Ambarwati, Retnoning Amin Budiastuti Ana Fitriana Poerana Andies Muhammad Andriya Risdwiyanto Anisa Salma Febriana Aprilinda, Aprilinda Aqila Surya Pradana Ardhana Januar Mahardhani, Ardhana Arindawati, Weni A. Arindawati, Weni Adityasning Arktik, Fazya Aryani, Lina Aryani, Lina Asegaf, Ridwan Ashari, Alfian Ayalia, Yessica Azis, Muhammad Abdul Azrodiana Azrodiana Balqis, Padmasari BEDDU, MEGAWATI Budiarto, Balla Wahyu Butarbutar, Marisi Cahyati Dwi Muliani Canny Alfianita Priscilla Chaerudin, Chaerudin Dadan Kurniansyah Dana Aswadi Danny Ramdani Deni Koesnaedi Dewi, Nadia Fahira Dian Meilinda Dian Rokhmawati Diantoro, Eman Dinar Andira Pramesti Nur Rafifah Dirsa, Andika Donny Dharmawan Dresta Nugratama Dwi Rizky Aprilianti Dwiyanto, Muhfid Edinur Ilham Eka Yusup Ema Ema Ema ema, ema Emil Syafitri Engkus Kuswarno Erasma, Erasma Evan Prima Garwita Farras Zidan Suppah, Fatan Fathurizal, Rizqi Fauzi, Egi Nur Filda Angellia Flori Mardiani Lubis Gigih Prahastoro Gracia Rachmi Adiarsi Guilin, Xie Hamboer, Maria Jashinta Elisabet Haniwijaya Pahlawansah Hartanti, Puspaningrum Dwi Hartanto Hendry Roris P. Sianturi Herlandi Putra, Irsan Hery Purwosusanto Hidayat, Muhamad Rahmat Indri Karisa Putri Iqlima Nursyadiah Irawan, Silvia Iswahyu Pranawukir Jie, Lie Karliena, Yayuk Khan, Jamil Khoirunnisa, Hasna Kristofer Sahala Tua Butar Butar Kumala Hayati Kurniansyah, Dadan Kusumaningrum, Rastri Lee, Ava Lubis, Fardiah Oktariani Lubis, Flori Mardiani Luh Komang Candra Dewi Lutfiah, Cindy M. Usulu, Elvira Made Panji Teguh Santoso Maheswari, Dita Meisya Mateo Jose A. Vidal Maulana Rifai Mayadasari Maya Mayasari Mayasari Mirvana Alfiyana Moh. Syahri Sauma Mohamad Sudi Mokhamad Arwani Mozart Malik Ibrahim MTSimarmata, Marulam Muhamad Ramdhani Muhammad Ramdani Muhammad Ramdani Muhammad Ramdhan Sampurna Muharam, Muhammad Rizky Mumtaz, Hilmy Musran Munizu Mutiasari Nabillah, Arini Alfi Nina Sulistiyowati Novi Rahayu Novianty Putri, Risma Nunu Nugraha Nurhasanah Nurhasanah Nurkinan Nurkinan nurkinan, nurkinan Nurmanah, Misyella Nursanti, Siti Oktariani Lubis, Fardiah OKY OXCYGENTRI Oky Oxcygentri Oxcygentry, Oky Oxygentri, Oky Prasetyo, Hemi Prasetyono Hendriarto Purnama, Rifki Nugraha Putri Rifiani Putri, Deftiyani Rachmawati Rachmawati Yahya, Sitti Ramdani, Danny Ramdhani, Muhamad Rastri Kusumaningrum Rastri Kusumaningrum Rastri Kusumaningrum Ratih Pratiwi Ratnawita Ratnawita Riesna Apramilda Rini Setiowati RR. Ella Evrita Hestiandari Rukmanah, Rukmanah Rulyenzi Rasyid Rumianti, Chaerunnisa Rut Sheril Margaretha Manurung Salsabila, Delia Salsabillah Putri, Chynika Saputra, Waway Sayed Achmady setiawati, rahmi Setyarto, Dwiatmodjo Budi Sherly Indria Setianty Shu, Efin Simanungkalit, Sintha Sintha Fransiske Simanungkalit Siti Nursanti Siti Nursanti Siti Zulaika Suharto, Sugeng Sulistyo, Nina Syam, Syisea Putri Tan, Ethan Taufik Hidayat Assegaf, M. Gahos Tayo, Yanti Teguh Wahyono Tia Fitri Amelia Tikka Muslimah Tri Susanto Utami, Eva Yuniarti Utiarahman, Nurnaningsih Violin, Vivid Wirabuana Putra, Gede Yanti Setianti Yanti Tayo Yeremia, Michael Yodiansyah, Hefri Yosef Dema Yuanita Setiyastuti Yuanita Setyastuti Yumna, Salsabila Yusup, Eka Zahra Aulia Mumtaz Zaky Ahmad Fadilla Zou, Guijiao