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All Journal Sosiohumaniora Professional : Jurnal Komunikasi dan Administrasi Publik International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Nyimak: Journal of Communication Kinerja: Jurnal Ekonomi dan Manajemen Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL KOMUNIKATIO JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Komunikasi Profesional Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian To Maega: Jurnal Pengabdian Masyarakat LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Pendidikan dan Konseling Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Informasi dan Teknologi CERMIN: Jurnal Penelitian International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmu Komunikasi Dan Media Economic Reviews Journal Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Signal Jurnal Sistim Informasi dan Teknologi Busyro : Jurnal Dakwah dan Komunikasi Islam Media Bina Ilmiah Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Journal Markcount Finance Journal International Dakwah and Communication Journal International Journal of Teaching and Learning (INJOTEL) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Dinamika Ilmu Komunikasi Jurnal Pengabdian Kepada Masyarakat Kalam JIPITI: Jurnal Pengabdian kepada Masyarakat J-CEKI
Firdaus Yuni Dharta
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran Coffee Shop Kaze Headquarter Melalui Bauran Pemasaran Dalam Mempertahankan Daya Beli Konsumen Putri, Deftiyani Rachmawati; Dharta, Firdaus Yuni; Oxcygentri, Oky
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1939

Abstract

In one coffee shop, new concepts are often discussed that make the appeal of a modern coffee shop. At a time when competition in the coffee shop business is increasingly fierce, Kaze Headquarter is trying to maintain its own brand to maintain consumer purchasing power. This research aims to determine Kaze Headquarter's marketing communication strategy in maintaining consumer purchasing power and also introducing its own brand to the public. Strategy is essentially planning to achieve a goal. This research uses a marketing mix in promotional programs. This study uses a qualitative method. The subjects in this research were those who actually worked at Kaze Headquarters, one Kaze Headquarters manager, one Kaze Headquarters bartender, one Kaze Headquarters Barista, and one Kaze Headquarters waiter who acted as an informant. This research concluded that Kaze Headquarter carried out a communication strategy using a marketing mix by creating attractive promos. This is done with the aim of maintaining consumer purchasing power and increasing customer interest in coming. Kaze headquarter's relationship with consumers and the community is needed to create a good name and image and also gain consumer trust.
Use of Big Data in Political Communication Analysis: Forming a Targeting and Electorate Segmentation Strategy Dharta, Firdaus Yuni; Purwosusanto, Hery; Yodiansyah, Hefri; Setiawati, Rahmi; Aprilinda, Aprilinda
Journal International Dakwah and Communication Vol. 4 No. 1 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v4i1.637

Abstract

In this digital era, political communication has become increasingly complex with the emergence of various social media platforms and information technology. This allows for greater interaction between political leaders, parties and the electorate. In this context, the use of Big Data has become crucial in collecting, analyzing and understanding the political behavior patterns of the electorate. This research aims to explore the use of Big Data in the context of political communication analysis, especially in forming targeting and electorate segmentation strategies. Through this approach, it is hoped that an effective method can be found in understanding mass political preferences. This research uses a qualitative and quantitative approach by analyzing Big Data data from various social media platforms, online surveys and other digital data sources. Statistical analysis and machine learning techniques are also used to identify patterns of electoral behavior. The research results show that the use of Big Data in political communication analysis provides deep insight into the preferences and needs of the electorate. By utilizing available data, targeting and electorate segmentation strategies can be prepared more precisely and effectively. The conclusion of this research is the analysis of political communication, the use of Big Data has proven its value in forming targeting and electorate segmentation strategies. With an integrated approach between qualitative and quantitative data, political leaders and parties can better understand political dynamics and increase the effectiveness of communication with the electorate.
The Role of Influencers in Political Communication: Influence and Challenges of Collaboration with Public Figures Dharta, Firdaus Yuni; Zou, Guijiao; Jie, Lie
Journal International Dakwah and Communication Vol. 4 No. 1 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v4i1.661

Abstract

The phenomenon of influencers in political communication has undergone development in the digital era. The use of influencers as a medium to convey political messages not only changes the paradigm of traditional communication but also creates new dynamics in the interaction between the public and political figures. The involvement of influencers in political campaigns shows great potential in influencing public opinion. This research aims to examine the role of influencers in political communication, particularly in the context of their influence on public opinion and the challenges faced in collaboration between influencers and public figures or politicians. The main focus is to understand how influencers influence political decisions and the implications of using influencers in political communication strategies. This study uses qualitative methods with a case study approach. The results show that influencers play a crucial role in shaping political narratives and influencing public opinion. Their influence is particularly evident in raising awareness of political issues and mobilizing young voters. However, the study also reveals significant challenges, including credibility issues and potential information bias that can affect public trust in the political process. The study concludes that while using influencers in political communication offers new opportunities for public engagement, it also requires a careful approach to managing the associated risks and challenges. Political parties and candidates need to choose influencers who have a wide reach and high credibility and integrity to maintain public trust and enhance the effectiveness of political communication.
Socialization of Digital Marketing Communication Applications in Small Medium Micro Businesses Karawang Regency Dharta, Firdaus Yuni; Chaerudin, Chaerudin; Ramdani, Danny
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7217

Abstract

Study this expected could give information how far is the perception Public to sell buy digitally based. Result of study this expected could give donation thinking to related parties so that more develop the business again, so that knowledge about business digital -based is very important in this modern and all-round era practical moment this. As for the method approach offered _ for complete problem with object the implementation of SMEs this time is with method education. By short method this is in essence emphasizing knowledge transfer knowledge by direct from expert to Public wide. Event “App Socialization Digital Marketing in MSMEs in Karawang Regency” has done with good. Speakers _ has serve materials needed by the community with the goal is that the community there could use and market the products they have by wider. A number of the obstacles experienced Public like product in need period time for produced, then like a trading mentality is also answered in this event. Product derivative is the key to business future society _ time like production egg Becomes egg more salty _ profitable.
Pengaruh Promosi Voucher Diskon Live Shopping Shopee Skintific official store Terhadap Perilaku Impulse Buying Followers Ayalia, Yessica; Dharta, Firdaus Yuni; Kusumaningrum, Rastri
Jurnal Network Media Vol 7, No 2 (2024): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v7i2.4643

Abstract

Penelitian ini membahas mengenai pengaruh Promosi Voucher Diskon pada Live Shopping Shopee @Skintificofficialstore terhadap perilaku impulse buying followers. Teori yang digunakan adalah Elaboration Likelihood Model. Kemajuan teknologi internet membawa kemudahan pada sektor bisnis dengan kemunculan berbagai layanan e-commerce seperti live shopping untuk menjual produk langsung kepada pelanggan. Salah satu alat promosi yang sering digunakan pada saat live shopping adalah voucher diskon. Voucher diskon pada live shopping yang mengakibatkan adanya pelonjakan pembelian yang menghasilkan fenomena impulse buying terhadap penggunanya. Hasil penelitian menunjukkan adanya pengaruh sebesar 32,9% dari promosi voucher diskon terhadap perilaku impulse buying followers akun Shopee @Skintificofficialstore berdasarkan temuan uji koefisien determinasi.  Abstrak diakhiri dengan komentar tentang pentingnya hasil penelitian. Oleh sebab itu, temuan penelitian ini sesuai dengan asumsi dari teori Elaboration Likelihood Model yang mengatakan bahwa hanya sebagian orang tertentu yang mungkin mengembangkan pesan persuasi.
Analysis of The Influence of E-Customer Satisfaction, E-Service Quality and Digital Sales Promotion on Customers Repurchase Intention Through Digital Wallet Shopeepay Yuni Dharta, Firdaus; Risdwiyanto, Andriya; Herlandi Putra, Irsan; Utami, Eva Yuniarti; Ambarwati, Retnoning
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i4.335

Abstract

The purpose of this study is to determine whether e-service quality and sales promotion have an impact on e-customer satisfaction and repurchase intention. The precise sample size for this study is not available. However, it is comprised of residents of Indonesia's five biggest cities who have used the e-wallet app. Users of e-wallet applications who met the requirements of never using one and not utilizing the application for less than three months made up the study's sample. Purposeful sampling, a nonprobability sampling technique, was applied in this study. The study sample consisted of one hundred respondents in total. Papers, questionnaires, and a literature review gathered data for this study. This inquiry employed the path analysis method. Several inferences can be made in light of the study's findings and the following discussion, including the following: Sales promotions and online customer happiness are correlated. The caliber of e-services has some bearing on e-customer happiness. E-customer satisfaction is simultaneously influenced by sales marketing and the quality of service. Sales promotions have an impact on consumers' propensity to make further purchases. The caliber of the e-service partially influences repurchase intentions. E-customer satisfaction has some bearing on repurchase intentions. Repurchase intentions equally impact sales promotion, e-service quality, and e-customer satisfaction.
Analysis of User Acceptance Levels Using the Unified Theory of Acceptance and Usage of Technology on Streaming Service and Video-On-Demand Channels Customers Yuni Dharta, Firdaus; Violin, Vivid; Wahyono, Teguh; Wirabuana Putra, Gede
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i1.337

Abstract

The purpose of this study is to use the UTAUT model to examine the variables that affect consumers' adoption of streaming applications. Surveys were employed to gather data for the study, which took a quantitative approach. The study sample comprises individuals who use streaming applications in select Indonesian cities. A purposive sampling strategy was used in this study, with a sample size of one hundred participants. For data analysis, researchers used statistical data processing tools. This study processed demographic data using Microsoft Excel, wrote reports using Microsoft Word, and performed statistical analysis using the PLS-SEM approach with SmartPLS. According to the study's findings, users' opinions on streaming apps are moderately influenced by the factors in the UTAUT 2 model, which also explains half of the difference in users' usage intensity. As per the accepted hypothesis, several factors influence behavioral intention: performance expectation, facilitating conditions, price value, habit, hedonic motivation, behavioral intention on use behavior, and behavioral intention on use behavior. Hedonic motivation, price value, performance expectation, facilitating conditions, and habits affect behavioral intention; conversely, promoting conditions, habits, and use of behavior influence behavioral intention.
Analysis of The Influence of Marketing Attributes Proper Identification, Brand Competitiveness and Digital Communication on Effectiveness of Local Fashion Brand Promotion in Global Market Yuni Dharta, Firdaus; Sayed Achmady; Riesna Apramilda; Dana Aswadi; Rini Setiowati
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.371

Abstract

This study aims to implement a strategic communication plan for a target brand at the international level, projected in relation to direct competition. This research uses a methodological design based on a descriptive documentary review with a deductive approach that utilizes secondary sources and surveys for in-depth analysis. In the digital era, communication and marketing strategies must adapt to market dynamics and evolving consumer preferences. Digitalization is changing brands' interactions with consumers, emphasizing personalization, two-way engagement, and the use of technology such as artificial intelligence. The target market for men's products is now more diverse, including men and individuals exploring gender fluidity, requiring brand strategies to adapt to this diversity. Surveys indicate that comfort and quality are the primary factors in selecting men's underwear, with price and design as additional considerations. Social media has a significant influence on purchasing decisions, even though the ideal images used by brands often do not represent everyday consumers. Technology enables more effective advertising and data-driven personalization. An effective communications strategy requires clear goals, detailed guidelines, and ongoing monitoring. By leveraging digital technology and social media and adapting product and marketing strategies, brands can build more personal and relevant relationships, increasing consumer satisfaction and loyalty.
Strategi Komunikasi Pemasaran Pada Baso Aci Tulang Rangu Albara Melalui Instagram Khoirunnisa, Hasna; Dharta, Firdaus Yuni; Poerana, Ana Fitriana
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 1 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i1.4097

Abstract

Marketing communication strategies are always carried out by business people, therefore marketing communication strategies are an important aspect for a business so that these businesses can achieve sales targets. This research is entitled Marketing Communication Strategy for Baso Aci Tulang Rangu Albara. The purpose of this study was to find out how the marketing communication strategy carried out by Baso Aci Albara using social media Instagram. The research method used is a qualitative method with a qualitative descriptive approach. The result of this research is that Baso Aci Albara has succeeded in using Instagram social media to carry out its marketing activities, as well as achieving the consumer target desired by Baso Aci Albara.
Representasi Tambatan Media Sosial Akun Instagram @jrxsid “IDI Kacung WHO” (Analisis Wacana Kritis Norman Fairclough) Muharam, Muhammad Rizky; Dharta, Firdaus Yuni; Santoso, Made Panji Teguh
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 5, No 4 (2021): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v5i4.2567

Abstract

This research was compiled by Miuhammad Rizky Muharam, a student of the Communication Studies Program, Faculty of Social and Political Sciences, Singaperbangsa University Karawang with the title "Representation of Social Media Moorings for Instagram Account @JRXSID 'IDI KACUNG WHO' (Critical Discourse Analysis Norman Fairclough)". The researcher uses Norman Fairclough's Critical Discourse Analysis which sees language as a tool of power practice. Fairclough argues how text can be related from a micro to a macro perspective. By using three basic elements that become the material for analysis, the researcher sees the object of research in which the researcher analyzes the mooring of the Instagram account @jrxsid regarding "IDI Kacung WHO" which became a public conversation so that it became a controversial post. So that in the study the results were found in the form of the post representing a social criticism where the @jrxsid account owner posted a post with inappropriate language and also varied opinions ranging from comments from the post and also the results of interviews from informants, and social factors also have The impact is to support the opinion of the mooring @jrxsid regarding the " IDI Kacung WHO ".
Co-Authors Abdul Rauf Chaerudin Adhy Firdaus Adlan Supadya Ady Triyuliansyah Agus Siswanto Alhuda, Afif Ali, Zara Alika, Vina Ambarwati, Retnoning Amin Budiastuti Ana Fitriana Poerana Andies Muhammad Andriya Risdwiyanto Anisa Salma Febriana Aprilinda, Aprilinda Aqila Surya Pradana Ardhana Januar Mahardhani, Ardhana Arindawati, Weni A. Arindawati, Weni Adityasning Arktik, Fazya Aryani, Lina Aryani, Lina Asegaf, Ridwan Ashari, Alfian Ayalia, Yessica Azis, Muhammad Abdul Azrodiana Azrodiana Balqis, Padmasari BEDDU, MEGAWATI Budiarto, Balla Wahyu Butarbutar, Marisi Cahyati Dwi Muliani Canny Alfianita Priscilla Chaerudin, Chaerudin Dadan Kurniansyah Dana Aswadi Danny Ramdani Deni Koesnaedi Dewi, Nadia Fahira Dian Meilinda Dian Rokhmawati Diantoro, Eman Dinar Andira Pramesti Nur Rafifah Dirsa, Andika Donny Dharmawan Dresta Nugratama Dwi Rizky Aprilianti Dwiyanto, Muhfid Edinur Ilham Eka Yusup Ema Ema Ema ema, ema Emil Syafitri Engkus Kuswarno Erasma, Erasma Evan Prima Garwita Farras Zidan Suppah, Fatan Fathurizal, Rizqi Fauzi, Egi Nur Filda Angellia Flori Mardiani Lubis Gigih Prahastoro Gracia Rachmi Adiarsi Guilin, Xie Hamboer, Maria Jashinta Elisabet Haniwijaya Pahlawansah Hartanti, Puspaningrum Dwi Hartanto Hendry Roris P. Sianturi Herlandi Putra, Irsan Hery Purwosusanto Hidayat, Muhamad Rahmat Indri Karisa Putri Iqlima Nursyadiah Irawan, Silvia Iswahyu Pranawukir Jie, Lie Karliena, Yayuk Khan, Jamil Khoirunnisa, Hasna Kristofer Sahala Tua Butar Butar Kumala Hayati Kurniansyah, Dadan Kusumaningrum, Rastri Lee, Ava Lubis, Fardiah Oktariani Lubis, Flori Mardiani Luh Komang Candra Dewi Lutfiah, Cindy M. Usulu, Elvira Made Panji Teguh Santoso Maheswari, Dita Meisya Mateo Jose A. Vidal Maulana Rifai Mayadasari Maya Mayasari Mayasari Mirvana Alfiyana Moh. Syahri Sauma Mohamad Sudi Mokhamad Arwani Mozart Malik Ibrahim MTSimarmata, Marulam Muhamad Ramdhani Muhammad Ramdani Muhammad Ramdani Muhammad Ramdhan Sampurna Muharam, Muhammad Rizky Mumtaz, Hilmy Musran Munizu Mutiasari Nabillah, Arini Alfi Nina Sulistiyowati Novi Rahayu Novianty Putri, Risma Nunu Nugraha Nurhasanah Nurhasanah Nurkinan Nurkinan nurkinan, nurkinan Nurmanah, Misyella Nursanti, Siti Oktariani Lubis, Fardiah OKY OXCYGENTRI Oky Oxcygentri Oxcygentry, Oky Oxygentri, Oky Prasetyo, Hemi Prasetyono Hendriarto Purnama, Rifki Nugraha Putri Rifiani Putri, Deftiyani Rachmawati Rachmawati Yahya, Sitti Ramdani, Danny Ramdhani, Muhamad Rastri Kusumaningrum Rastri Kusumaningrum Rastri Kusumaningrum Ratih Pratiwi Ratnawita Ratnawita Riesna Apramilda Rini Setiowati RR. Ella Evrita Hestiandari Rukmanah, Rukmanah Rulyenzi Rasyid Rumianti, Chaerunnisa Rut Sheril Margaretha Manurung Salsabila, Delia Salsabillah Putri, Chynika Saputra, Waway Sayed Achmady setiawati, rahmi Setyarto, Dwiatmodjo Budi Sherly Indria Setianty Shu, Efin Simanungkalit, Sintha Sintha Fransiske Simanungkalit Siti Nursanti Siti Nursanti Siti Zulaika Suharto, Sugeng Sulistyo, Nina Syam, Syisea Putri Tan, Ethan Taufik Hidayat Assegaf, M. Gahos Tayo, Yanti Teguh Wahyono Tia Fitri Amelia Tikka Muslimah Tri Susanto Utami, Eva Yuniarti Utiarahman, Nurnaningsih Violin, Vivid Wirabuana Putra, Gede Yanti Setianti Yanti Tayo Yeremia, Michael Yodiansyah, Hefri Yosef Dema Yuanita Setiyastuti Yuanita Setyastuti Yumna, Salsabila Yusup, Eka Zahra Aulia Mumtaz Zaky Ahmad Fadilla Zou, Guijiao