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Universitas Islam Negeri Sumatra Utara
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Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Perhiasan Imitasi Pada Toko Rara Aksesoris Yasmita, Hafsyah; Nasution, Juliana; Dharma, Budi
Oikonomia: Jurnal Manajemen Vol. 20 No. 1 (2024): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v20i1.2988

Abstract

The purpose of this study is to identify and evaluate how price and product quality influence customers' decision to buy costume jewelry from Rara Aksessories. Quantitative research methodology. A total of 100 Rara Aksessories customer respondents from the entire population who made more than 2 transactions online participated in this study using associative techniques.  Information was collected through a questionnaire given to respondents and analyzed using multiple linear regression analysis methods in the IBM SPSS Statistic 27 program. The research findings show that price and quality simultaneously have a positive influence on imitation jewelry purchasing decisions at Rara Accessories. Suggestions Future researchers are expected to add other variables and other research stores/locations.
Penerapan Proses Sistem Pengendalian Manajemen Terhadap Perencanaan dan Penganggaran: (Studi Kasus Dinas Perindustrian dan Perdagangan Sumatera Utara Bidang Perdagangan dalam Negeri) Dian Novitri; Budi Dharma
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 1 (2024): JANUARI : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i1.1107

Abstract

The aim of this research is to determine the implementation of the process management system in planning and implementing budgets at the Ministry of Industry and Trade, North Sumatra Province. The research method used is descriptive qualitative, or a comprehensive problem solving procedure, which presents information obtained from interviews, literature reviews and field observations, which is then analyzed and interpreted through conclusions. Research Results In general, the management control system process is said to be successful if management is able to ensure that the company receives the necessary resources and is able to use them effectively and efficiently. In other words, the process can be said to be successful if the plans prepared by management can actually be implemented and the existing monitoring system can correct deviations that arise in time. Therefore, it is necessary to pay attention to the characteristics and stages of the system itself. In this case, it can be said that the development of the entire management control system process is expected to occur when responsibility is concentrated in easily monitored organizational units (e.g. departments, subdivisions, etc.) and with an effective and functional reporting system. can run well.
Analysis of Human Resources Development Strategy in Increasing Employee Productivity at PMKS PT. Pandawa's Ray Sahputri, Andriani; Aslami, Nuri; Dharma, Budi
JESI (Jurnal Ekonomi Syariah Indonesia) Vol 13, No 2 (2023)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/jesi.2023.13(2).358-371

Abstract

Achievement of Crude Palm Oil (CPO) production at POM PT. Sinar Pandawa which exceeded the target was not in line with the absenteeism rate for the last three years, so it can be assumed that it was not from employee productivity. Therefore, employee work productivity still needs to be improved.  This study aims to determine the human resource development strategy carried out by POM PT.  Sinar Pandawa in increasing the work productivity of its employees.  The research method used is a qualitative approach with descriptive analysis, by collecting data through interviews, observation, and documentation.  The results showed the implementation of the human resource development strategy carried out by POM PT. Sinar Pandawa to increase employee productivity is to implement management functions, namely planning, organizing, supervising, and controlling all activities carried out by all departments in which there is a strategy for recruiting human resources, selecting, placing, and grouping employees, training, performance appraisal, as well as supervising and controlling company activities and employee attendance,  various forms of appreciation for employees, as well as creating a safe and comfortable ecosystem as well as providing appreciation and relevant facilities. POM PT. Sinar Pandawa uses training as a way to increase the productivity of its employees.
PENGARUH VIRAL MARKETING DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI KONSUMEN (STUDI KASUS KOTA MEDAN) Budi Dharma; Marwah Auliyani; Naili Nuril Aufa Manik
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 1 No. 4 (2022): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1474.287 KB) | DOI: 10.55606/jekombis.v1i4.941

Abstract

Pemilik bisnis semakin banyak memakai aplikasi Tik Tok yang populer untuk memasarkan barang mereka ke banyak orang. Tujuan dari penelitian ini adalah untuk melihat 1) pengaruh viral marketing terhadap minat beli konsumen. 2) Pengaruh Kepercayaan Pelanggan terhadap Niat Beli 3) Pengaruh Viral Marketing dan Kepercayaan Konsumen terhadap Niat Beli Konsumen Untuk menyelidiki apakah ada hubungan antara karakteristik tersebut, penelitian ini menggunakan metodologi kuantitatif dalam hubungannya dengan penelitian asosiatif, sejenis penelitian formulasi masalah. Data dikumpulkan melalui pengiriman survei melalui situs online. Besar sampel penelitian ini adalah 140 orang. Penelitian ini menggunakan teknik non-probability sampling dengan metode purposive sampling, serta analisis regresi linier berganda. Temuan pengelolaan data menunjukkan bahwa variabel viral marketing berpengaruh cukup besar terhadap minat beli pelanggan pada akun tiktok @infoasikdimas. Akun Tik Tok @infoasikdimas berpengaruh signifikan terhadap variabel Kepercayaan Konsumen yang berpengaruh terhadap Niat Beli Konsumen. Minat Beli Konsumen berpengaruh signifikan terhadap unsur Viral Marketing akun Tik Tok @infoasikdimas dan Kepercayaan Pelanggan.
PENGARUH MEDIA SOSIAL TERHADAP KEBERHASILAN USAHA Budi Dharma; Lia Purnama Sari; Zahrina Ghaisany Pulungan
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 1 No. 4 (2022): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1352.838 KB) | DOI: 10.55606/jekombis.v1i4.942

Abstract

Saat ini perkembangan teknologi semakin pesat ditandai dengan banyaknya masyarakat memanfaatkan teknologi dalam membantu pekerjaannya. Kebanyakan penggunaan internet oleh pengusaha dipakai untuk media promosi lewat media sosial. Dengan cara pemasaran yang memakai teknologi informasi dan komunikasi canggih lewat media sosial banyak dipakai pengusaha untuk mempromosikan produknya. Tujuan dari penelitian ini ialah demi mengetahui pengaruh media sosial terhadap keberhasilan usaha pedagang kuliner di Kecamatan Medan Johor. Penelitian memakai metode kuantitatif dengan teknik pengumpulan data quesioner yang disebarkan memalui G-form. Hasil penelitian ini menunjukkan bahwasannya media sosial berpengaruh siginifikan terhadap keberhasilan usaha pedagang kuliner di Kecamatan Sunggal baik secara parsial maupun secara simultan . Hal tersebut ditandai dengan dengan nilai thitung 3.960 > ttabel 1.701 dan nilai Fhitung 4.454 > Ftabel 4.20, sehingga Ha diterima, artinya variabel media sosial berpengaruh siginifikan terhadap keberhasilan usaha. Kata Kunci:
ANALYSIS OF THE EFFECT RETURN ON ASSETS AND LEVERAGE ON CAPITAL STRUCTURE Ramadhani, Novitri; Syafina, Laylan; Dharma, Budi
JABE (Journal of Applied Business and Economic) Vol 11, No 1 (2024): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v11i1.25028

Abstract

Analysis of Financial Statements of Micro, Small and Medium Enterprises (Umkm) Cafe Aceh Meutuah Khupie, Percut Sei Tuan District, Deli Serdang Using the Standard Approach to Financial Accounting for Micro, Small and Medium Entities (Sakemkm) Dharma, Budi; Sari Harahap, Epa Purnama; Maulida, Syakya
INVOICE : JURNAL ILMU AKUNTANSI Vol 5, No 1 (2023): Maret 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/inv.v5i1.10533

Abstract

Micro, Small, and Medium-Sized Enterprises (MSMEs) are companies with a single owner, manager, and a limited number of capital investors. In this study, descriptive qualitative research is used. gathering information or data for research through observation and interviews. According to studies done through interviews, Cafe Aceh Meutuah Khupie did not adhere to Micro, Small, and Medium Entity Accounting Standards and only kept financial records of its sales, purchases of raw materials, staff compensation costs, and other costs (SAK EMKM).
Digital Marketing as a Marketing Strategy to Increase SMEs Revenue: Case Study: Uncle Sam’s Cafe And Resto in Lubuk Pakam, Deli Serdang Rahmadhani, Sophia; Nurbaiti; Dharma, Budi
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.743

Abstract

In an era of rapid technological advancement, the significance of digital marketing as a pivotal tool for business growth cannot be overstated. Despite its widespread adoption, there are still challenges and fluctuations encountered by businesses, even when employing digital marketing strategies. Understanding the effectiveness of these strategies and identifying areas for improvement is crucial for businesses, particularly Small and Medium-sized Enterprises (SMEs), to thrive in today's competitive market landscape. Therefore, this research endeavors to shed light on the strategies utilized by SMEs, using Uncle Sam’s Cafe And Resto in Lubuk Pakam Deli Serdang as a case study, to enhance their revenue through digital marketing. By delving into this topic, we aim to provide actionable insights and recommendations that can empower SMEs to leverage digital marketing effectively, thereby ensuring their sustainability and growth in the digital age. This study employs a qualitative descriptive method, utilizing data collection techniques such as observation and interviews. Through the application of SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), the research aims to comprehensively analyze the current state of digital marketing strategies employed by Uncle Sam’s Cafe And Resto. By examining the strengths and weaknesses, as well as identifying potential opportunities and threats, this study seeks to offer valuable guidance to SMEs seeking to optimize their digital marketing efforts.
Application of Artificial Intelligence in Improving Customer Experience at PT Chubb Life Insurance Medan Mailina, Rani; Marliyah; Dharma, Budi
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.748

Abstract

This research discusses the application of Artificial Intelligence in improving Customer Experience at PT Chubb Life Insurance Medan. Artificial Intelligence plays an important role in increasing customer loyalty and customer relationships. Artificial intelligence is a symbol of the emergence of the industrial revolution 4.0 era which is intended to provide convenience for users, in various sectors, especially in the insurance sector. With Artificial Intelligence, customers can easily connect with each other without having to be on location, or formulate an event or condition. The approach used in this research is qualitative, which is intended to understand the phenomena experienced by the research subject. This research produces data in the form of descriptive words and written words about people and observed behavior. The results of this study indicate that the application of Customer Corner in improving Customer Experience has a positive impact. Various service features in the Customer Corner web are online customer services that make it easy for customers to get policy information, partner hospitals, and claim forms. How to check the balance of Chubb Life insurance or the amount of the annual limit can also be seen in the Chubb Life online customer portal.
Analysis of the Role of Bank Indonesia's Leading Entrepreneurship Initiative (WUBI) in Increasing Competitiveness in the Digital Era, Case Study of MSMEs Representatives of Bank Indonesia North Sumatra Noor, Atikah; Yafiz, Muhammad; Dharma, Budi
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.816

Abstract

Bank Indonesia has a program called Wirausaha Binaan Unggulan Bank Indonesia (WUBI) which focuses on improving the competitiveness of MSMEs in the digital era. This research analyzes the role of WUBI in improving the competitiveness of MSMEs with a case study of MSMEs assisted by Bank Indonesia Representative of North Sumatra. Qualitative research methods were used with primary data obtained through in-depth interviews with fostered MSMEs. The results showed that WUBI plays an important role in improving the competitiveness of MSMEs in the digital era through: (1) capacity building through training and mentoring, (2) business and marketing network development, and (3) utilization of digital technology for business efficiency and effectiveness. In conclusion, the WUBI Program has a positive impact on MSME competitiveness, increasing sales, profitability, and market access. The program also helps MSMEs improve their financial management, digital marketing, and product development skills.  
Co-Authors Adawiyah, Rabiatun Ade Pranajaya adelika, adelika Adinda Sefina Annisa Afdillah Nur Aisyah Sinaga Aflah, Nadhrah Al Afsari, Fidiya Agung Wibowo Ahmaad Thoriq Alfan Ahmaad Thoriq Alfan Ahmad Amin Dalimunte ahmad fauzi nasution Ahmad Muhaisin B. Syarbaini Ahmad Muharmansyah Rezeki Maulana Ahmad Rasyiddin Ahmad Rasyiddin Aidhawani Aisah, Mira Nur Aisyah Amini Aisyah Fitri Pasaribu Alam, Ryan Saputra Alfaqih Thariq Azizy Hasibuan Alifa Adzra Siregar Alimuddin Pohan Almi Rahmadani Siregar Amalia Munajah Nasution Amanda Damayanti Nasution Amelia Putri AMELIA, MAYA Amri, Fauzan Andri Soemitra Andri Soemitra Andriani Sahputri Anugrah Ramanda Lubis apriani, arni Aprilla, Vanya Aqwa Naser Daulay Aqwa Naser Daulay Arifin Fauzi Lubis Arman Syafii Harahap Asep Wasta Asri Lestari Asti Tri Lestari Aswinanta, Asrul atika Atika Atika Aulia, Niki Auliya Ahmad Suhardi Ayu Andini Ayu Diana Azhari Akmal Tarigan Azizah Mudrikah Br Tarigan, Emi Yani Teta Bunayyati Hakimah S. Meliala Chadisa Rizky Ananda Cici Winda Atila Cici Winda Atila Dara Citra Pratiwi Devyana, Melati Dhea Nita Syafina Rambe Diah Ananda Kharisma Diah Safri Yulinda Dian Irmawani Dian Novitri Dinda Savira Viantika Djauky Ridho Amwa Doli Bonardo Dwi Ayu Wulandari, Dwi Ayu Dwy Franadita Elsa mayori Elsa Zulfita Elsa Zulfita Erika Sri Wahyuni Eski Aditya Fachrezi, Harahap Adrie Fadhila Rahma, Tri Inda Fadillah, Aditya Fadiya Maysaroh Lubis Fahira, Rizkia - Fahmi Rizky Fajri Mustofa Akbar Fakri Mursala Fathur Rahman Fatmasari, Ellya Finik Kharianti Franadita, Dwi Ghilman Rozy Hrp Grace Amalia Tondang Grace Amalia Tondang Gusniati, Putri Hafyah Yasmita Handana Sembiring Harahap, Arman Syafii Harahap, Muhammad Ikhsan Harahap, Putri Liana Harahap, Rahmat Daim Harahap, Risky Suleman Alpian Harahap, Yeni Marlina Harianto, Budi Hasibuan, Elda Anzeli Hasibuan, Rukiana Hediyati, Wirda Hendra Harmain Herlin, Annisa Rahmah Hilman Fauzi, Hilman Hollanda Arief Kusuma Hotbin Hasugian Hurian Kamela Husnah, Muslimatul Idham Mahrivi Imamsyah Imamsyah Imsar Imsar Imsar Imsar Imsar, Imsar Indah Aryani Indradewa, Rhian Indri Andini Indriyanti, Putri Intan Ayu Pratiwi, Intan Ayu Intan Sari Tanjung Irma Septria Mawarni Irna Nuraeni Isnaini Harahap Jannah, Nurul Jihan Karina Putri Juli Syahputri Juliana Nasution Kartini, Ami Dini Khairi, Ulfah Amirah Khairun Nisa Kharianti , Finik Khoirun Nisa Lubis Khori Ayu Tridyanthi Kurniawan, Dediek Tri Kurniawan, Ervandy Kusmilawaty Kusmilawaty Kusmilawaty, Kusmilawaty Laila Annisyah Lubis Laila Fitria Layla Nurul Sakinah Laylan Syafina Lestari Perdana Putri Lia Purnama Sari Lubis, Aulia Azmi Lubis, Mutiara Lubis, Suci Arifah M. Rafiq Efrianda M. Rafiq Efrianda M. Riswan Azifi Maharani, Nurul Sandra Mahfadillah, Aninda Mahira, Tengku Ismalia Maidalena, Maidalena Mailina, Rani Manurung, Alifia Nasya Marliyah Marliyah Marliyah, Marliyah Marliyah, Marliyah Marwah Auliyani Maulida, Syakya Maya Dian Eka Sari Melati Devyana Minta Ito Lubis Monica, Aulia Muchsin Harahap Muhammad Anshari Muhammad Arif Muhammad Farhan Muhammad Hasby Muhammad Indra Pratama Muhammad Iqbal Sayuti Harahap Muhammad Lathief Ilhamy Nasution Muhammad Tanveer Muhammad Yafiz Muhammad Yafiz, Muhammad Muhammad Yunus Sofian Muhammad Zauki Hafiezh Murni Sofiah Murni Sofiah Muslimatul Husnah Mustafaruddin Mustafaruddin Mustapa Kamal Rokan Mustapa  Khamal  Rokan Mutia Sari Mutiara Rahmah Nabila Ananda Putri Harahap Nadya Maulidya M Nafis, Fadly Abdillah Naili Nuril Aufa Manik Nasution, Annio Indah Lestari Nasution, Muhammad Iqbal Nasution, Muhammad Irwan Padli Natzmi, Alvi Niken Rahmadyah Niki Aulia Nila Rosdiana Niswan, Ramandha Noor, Atikah Novitri, Dian Nur Ahmadi Bi Rahmani Nur Ainun Fadillah Nur Hazizah Nurbaiti Nurbaiti Nurbaiti Nurbaiti Nurhayati Nurhayati Nuri Aslami Nurlaila Nurul Annisa Nurul Azmi, Syahfrilla Al risa Nurul Haliza Nurul Hayati Panjaitan Nurul Jannah Nurul Jannah Nurwani Nurwani, Nurwani Nurwijayanti Pane, Nurdyanti Choirunnisa Panjaitan, Nurul Hayati Parinduri, Armansyah Pasaribu, Aisyah Fitri Pertiwi, Dwi Indah Prahaski, Nabila Prasektiyo, Agung Prasetyo, Aris Kukuh Pratama Tarigan, Mhd Agung Pratama, Bagus Mulya Pratama, M. Luthfi Arif Pratama, Muhammad Rifky Preti Intan Sari Purba , Sonia Putri Gusniati Putri Gusniati Putri Indah Fadillah Putri Mardiyyah Hasibuan Putri Salsa Nabila Putri Sepfiani Qarni, Waizul Rafika Azwina Rafiqoh, Sri Rahma, Tri Inda Fadhila Rahma, Tri Inda Fadhila Rahmadana, Ogi Rahmadhani, Sophia Rahmah, Dewi Chofifah Rahmah, Mutiara Rahmah, Tri Indah Fadhila Rahmani, Nur Ahmadi Bi Raihan Saputra Raihan Saputra Raihan Sultani Ramadania, Devi Fitriani Ramadhani, Novitri Ramadhani, Sri Ramadhani, Yus Raudah Azzahra Manurung Raudhatun Sumi Regina Julmasita Reitandi, Reitandi Reni Ria Armayani Hasibuan Rika Nurmitha Rindi Safira Rio Ariangga Riska Arianti Nasution Riska Syahputri Nasution Ritonga, Afdolli Ilman Riza Ayu Asmita Rohaya, Rohaya Rozi, Yudi Fakhrul Sahputri, Andriani Sandi Pranata Saparuddin Siregar Saparuddin Siregar Saragih, Jasman Wanfaber Parningotan Sari Harahap, Epa Purnama Sekar Ayu Larasati Seni Lidusyiami Septia, Windy setiaji, denden Shelvi Fadillah Harahap Silvi Tri Wardani Simanjuntak, Maryama Azma Siregar, Dedy Rahman Siregar, Muhammad Maulana Sitakar, Beny Siti Jubaidah, Siti Sonia Purba Sri Lestari Sri Maharani Sri Ramadhani Suci, Indriani Sugianto Sugianto Suhairi Suhairi Suhairi Suhairi Surya Sirait, Mentari Kinanti Sutardi, Edi Sy Haura Munawwarah Syahfitri, Syahfitri Syahfrilla Al Risa Nurul Azmi Syaputri, Widya Syarbaini, Ahmad Muhaisin B. Syarbaini, Ahmad Muhaisin B. Tamima, Aqila Tanjung, Intan Sari Tanjung, Selvira Wardani Tasya Yustika Putri Thoibatul Mardiah Tika Rostika Tri Inda Fadhila Rahma Tria Wardani Try Andini, Febrianty Utami, Annisa Dwi Vera Maytara Via Alya Huda Viantika, Dinda Savira Vidya Chalista Vina Rahmanda Vira Audini Wahyu Andriansyah Naibaho Wardani, Pina Wein Rizki Dharmawan Wein Rizki Dharmawan Wiranti, Wiranti Wirda Hediyati Yasmita, Hafsyah Yenni Samri Juliati Nasution Yusfiani, Marnida yusnita, Reni Yusrizal Yusrizal Yusrizal Yusrizal Zahrina Ghaisany Pulungan Zainarti Zainarti Zainarti Zainarti Zalika Fauja Zsasa Aulia Hubara Zuhada Hsb, Muhammad Fathur Rizqi Zuhrinal M. Nawawi