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Journal : International Journal Of Science, Technology

The Impact Of Financial Literacy, Financial Attitudes And Financial Behaviour On MSMEs Growth Fitriyah; Hermawan, Agus; Sudarsono, Naswan
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.979

Abstract

This study is aimed at investigating the effect of financial literacy, financial attitudes and financial behaviour on the growth of micro- and small-sector enterprises (MSMEs) in Trenggalek Regency, Indonesia. Data was collected using a structured questionnaire and a Likert scale. The analysis technique used in this research is partial least squares analysis using structural equation models (SEM-PLS). The results showed that financial literacy and financial behaviour has an effect on the growing of MSMEs In Trenggalek Regency. MSME managers who have a high level of literacy will have knowledge, skills and beliefs that will influence their attitudes and behaviour in making financial decisions. Financial attitudes have no effect on MSME growth. Although MSME owners have positive attitudes towards finance, they may be unable or unwilling to take financial steps that support the growth of their business
The Effects Of Social Media Content, Influencer Marketing And Customer Reviews On Purchasing Decisions Setia Pratama, Ade; Ilham, Rachmad; Sutomo, Sutomo; Hermawan, Agus; Wisnu Wardhana, Ludi
International Journal of Science, Technology & Management Vol. 5 No. 2 (2024): March 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i2.990

Abstract

This research aims to determine the effect of social media content, influencer marketing , and customer reviews on purchasing decisions on Shopee online marketing platform during period January-March 2024. The independent variables in this research are social media content, influencer marketing , and customer reviews , while the dependent variable is purchasing decisions. This research uses primary data in the form of questionnaire results from respondents. This research uses a purposive sampling technique . The method used is a type of quantitative research . The analysis used in this research is multiple linear analysis. In this research, it shows that social media content has significance effect on purchasing decisions, influencer marketing has no effect on purchasing decisions, customer reviews has no effect on purchasing decisions but the variables social media content (X1), influencer marketing (X2) and customer reviews (X3) simultaneous influence on purchasing decisions (Y) with a significance value (Sig) of 0.000 < 0.05.
Marketing Strategy Of Smes For Durability On Covid Pandemic-19 Session Supriono, Supriono; Sudarmiatin, Sudarmiatin; Hermawan, Agus
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.677

Abstract

The economy is one of the most important pillars in state activities, the wheels of the economy are run by various sectors and the MSME sector is a sector that has a major contribution to building the economy in Indonesia. As a result of the Covid-19 pandemic that entered Indonesia in early 2020 and spread rapidly to various regions and caused major disruptions to ongoing economic activities. One of the biggest impacts was felt by most MSMEs so they were forced to go out of business due to not being able to survive the difficult conditions during the Covid-19 pandemic. For this reason, researchers want to know the marketing strategy implemented by culinary tourism that has succeeded in maintaining the durability of its business during the Covid-19 pandemic. The type of research used in this study is qualitative research. This study uses 4 samples of MSMEs for culinary tourism in Malang, namely Depot Hok Lay Cwie Mie culinary tours, Mie Bakar Celaket culinary tours, Bakso President culinary tours and Seoulscents Korean Café culinary tours. The results of this study. The results of this study indicate that 4 MSMEs for culinary tourism in Malang City have their own ways of building and adjusting the 4P Mix Marketing marketing strategy in order to maintain the durability of their business during the Covid-19 pandemic.
Co-Authors Aam Aminah Abdul Choliq Abdul Kosim, Cucu Abdul Madjid Achmad Murdiono Ade Setia Pratama Adi Sucipto, Adi Adiasari, Wilyan Adipati Napoleon Afif Nur Rahmadi, Afif Nur Afifah, Della Abelya Agung Winarno Agus Yulianto Agustin, Resty Ahmad Saifudin, Ahmad Ahmad Yunani Airiyani, Mey Linda Aisyah Asri Nurrahma Aksani, Dila Alaik Muhammad, Syauqi Alfiana, Sheyla Alif Alfredo Lee Panggar Bessy, Jerry Ambarsari, Indri Amin, Muh. Sirojuddin Andaryanto, Andaryanto Andi Kresna Jaya Andriani, Eka Yessy Andy Chandra Pramana Ansori, Redhitya Wempi Antara, Raditya M Aprildianti, Aisya Ramadhani Eka Aprilia, Sherina Eka Ar-Rasyi, Hasna Hamida Alifia Astuti, Abel Widi Asyiroh, Eva Nur Aulia Ramadhani Awaludin, Nur Ahmad AYU LESTARI Ayuanti, Rafikhein Novia Azizah, Laily Nur Azzahra, Gabrielle Widhan Bagus Satrio, Moh. Nurman Bakhrudin, Bakhrudin Bakri Bakri Bakri Baldan, Najimul Banu , Syahar Basuni, Basuni Budi Eko Soetjipto Buyung Adi Dharma Caecaria, Dhimaz Sectio Christianadi, Januar Ika Cipto Wardoyo D. A, Forita Damayanti, Alfina Damayanti, Vidya Dani, Nofa Istia Frisna Rahma Dayat, Mohammad Dedik Budianta Devi, Salsabila Citra DEWI SAHARA Dewi, Titis Shinta Doni, Adi Setyo Rahmatu Drajat, Drajat Duerasor, Nadia Eko Juni Wahyudi Ellena, Tania Ely Siswanto Endang Komara Enjelika, Enjelika Ery Tri Djatmika RWW Fadli, Bori Heria Faisal Muhammad, Faisal Fajar Azmi Kurniawan, Fajar Azmi Faradila, Fian Arifiona Fera Ermawati, Atalia Firda Meisaroh Fitriani, Nur Afika FITRIYAH Forita Dyah Arianti, Forita Dyah Fulgentius Danardana Murwani Gaffar, Muhammad Andriana Gusrio Tendra Halbi Hanif Rani Iswari Hanif, Dian Hardiana, Candra Dwi Haryawan, Beny HASANAH, RAHMATUL Heri Pratikto Hiqmah, Milatul Huda, Achmad Nuril Huda, Moh Sulhi Ihsan, Abdul Mu’iz Ihsan Iim Wasliman, HM Ikoh, Ai Iksanudin, Moh. Ilham, Rachmad Imanudin, M.S. Ina Najiyah Indri Safitri, Indri Ismawati, Lilik Ita Athia Juli Yani Karim, Nurfadilah Karomah, Siti Kasfunnuri, M. Asren Khalikussabir, Khalikussabir Khoir, Ilya Saniyatul Khoirun Nasikin, Fitria Khusni'ah, Imroatul Kirmala, Indri Kurnia Wati, Zahra Kurnianti, Florensia Dita Dwi Kurniaty, Elly Lailiyah, Faizatul Lestari, Dian Nur Lina Budiarti, Lina Ludi Wishnu Wardana M. Cholid Mawardi Magvira, Ninin Choridatul Majid, Sulistiya Abd Makaryanawati Malik, Mochammad M. Manus, Victorio Chipta Gregory Maqsuda, Janggih Marsi Marsi Martha, Jefry Aulia Mayasaroh, Wingki Mega Noerman Ningtyas Megaswarie,, Rosika Novia Momon Sodik Imanuddin Muchamad Rizky Fauzi Mufa'idah, Zanis Nur Muhamad Fitri Muhammad, Wimar Mulyono, Enggal Chairyadi Mulyono, Lia Anggraini Munandar, Asep Nur Imam Munawar, Moh. Hefni Mustika, Nilam Sari Muttaqien, Zaenul Nashiroh, Abdillah Agustya Siwi Nasikh Naswan Suharsono Nilawati, Wardha Ningrum, Dewi Ayu Dyah Noviawati, Elis Nur Hidayatul Istiqomah Nurani, Aldina Dwi Oktaviani, Fadhilah Nur Oktaviani, Rosana Pertiwi, Miranti D. Pradana, Yudha Pramana, Aditya Pramita, Cindy Prayitno , Muh. Bambang Prayoga, Diding Setiawan Pribadi, Devi Wahyu Prista, Dynda Puji Handayati Puji Siswanto Puspitasari, Dewi Sinta putri sabella, valma Putri, Erna D. S. Putri, R. Lusi Ariyani Qurrotul Aini, Nurul Rahman, Fadali Rahman, Iradah Raisa Rahma, Deshinta Ramadhan, Ferdian Rizki Ramadhanti, Lifia Citra Ramantyo, Rachmad Nurofiq Renih Hayati Rizal Effendi, Rizal Rizkita, Marsya Aulia Rofi’ah, Siti Rohmah, Yaumi Rohman, Muhammad Nizul Ghofur Rohmanulloh, Arif Roidah, Hasna Roziah, Roziah Rusmaji, Rusmaji S Siswanto Sa'diyah, Lailatul Sa'diyah, Lailiyatus Sa.’diyah, Lailiyatus Sa’diyah, Lailiyatus Sabaruddin Sabaruddin Safani, Nabila Putri Sagita, Reni Maisatus Sahil, Mawardi Abi Salsabila, Fitri Salsabila, Nadhira Ghea Saodih, Cahya Saptono Hadi, Saptono Sari, Meysha Prastika Sari, Risca Kurnia Sarjana Sarjana Satria Putra Utama Sa’diyah, Lailiyatus Selviasari, Rike Seno Basuki Setiawan, Usep Setyawati, Ira Shafa' Annisa Puspasari Shiddiqy, Isymayati Ash siti fadilah Soleha Soleha Sopiah, Sopiah Sopiah, Sopiah Sri Utami Sriarianie, Sriarianie Subhan, Ega Saiful Sudarmiatin Sudarsono, Naswan Sugangga, Rayyan Sulton Sholehuddin, Sulton Sunyoto, Agus Bambang Supriono Supriono Susanti*, Wilda Susilawati, Susilawati Sutomo Sutomo Syarifuddin, Yuda Tan, Emily B. Toyosito, Rakay Edhiargo Umagapi, Dara Anindya Putri Umami, Nailariza Umi Faridah Utami, Rizki Amalia Wahyu Dede Gustiawan Wanitri, Ratih Indah Warsito Warsito Warsito Wempi Ansori, Redhitya Wening Patmi Rahayu Wibowo, Nyuherno Aris Widyaningrum, Santi Wisnu Wardhana, Ludi Wulandari, Selvina Junia Yanti, Anita Andri Yati Nurhayati Yaum, Lailil Aflahkul Yermias Duha Yosal Iriantara Yudiarto Perdana Putra, Yudiarto Perdana Yusuf Yusuf Zulvia, Evi