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Journal : Formosa Journal of Science and Technology (FJST)

A Systematic Literature Review of Smes Family Business, Digital Innovation, Business Sustainability based on Google Scholar Scientific Mapping Ayuanti, Rafikhein Novia; Hermawan, Agus; Selviasari, Rike
Formosa Journal of Science and Technology Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i4.9082

Abstract

This review aims to conduct a systematic literature review of Small and Medium Enterprises (SMeS) family businesses, digital innovation, and business sustainability. Using Google Scholar scientific mapping. This research aims to analyze a systematic literature review of international scientific articles on the theme of MSME entrepreneurial orientation. This research focuses on the perspective of data search using keywords, research location, research subjects, and research methods used. Using a systematic search method, relevant research articles will be identified and analyzed based on their methodological quality and relevance to the research theme. It is hoped that the findings from this review will make a significant contribution to the understanding of family businesses. Ultimately, the insights gained can be used to develop more effective policies and programs to support the success of family-owned MSMEs, digital innovation, business sustainability.
Digital Transformation: The Role of Creative Economy-Based Marketing in Indonesian FnB Ramen Selviasari, Rike; Hermawan, Agus; Ayuanti, Rafikhein Novia
Formosa Journal of Science and Technology Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i4.9083

Abstract

The application of technology, especially the internet, in the world of commerce is a common concern for both the government and society. Marketing is a fundamental problem faced by entrepreneurs. Problems in the marketing sector faced by small entrepreneurs generally focus on three things, namely market and product competition problems, problems with access to market information, and institutional problems supporting MSMEs. The digital transformation of business makes entrepreneurs develop and use innovative technologies and business models to gain competitive advantage, at the same time reviewing the costs incurred, benefits and associated threats. This research method uses a qualitative research approach to content analysis. The results show that the FnB (Ramen Master Indonesia) businesshas a great opportunity to gain competitive advantage by using digital transformation, innovative digital business strategies that are based on advanced IT solutions, and that comply with SDGs No. 9.In order to reach all levels of the population in Indonesia, especially generation Z, the FnB business needs to utilize digital promotions and collaborate with content creator.
How Digital Marketing Research Trends Over Time: A Bibliometric Analysis on Scopus Database Muttaqien, Zaenul; Hermawan, Agus; Handayati, Puji
Formosa Journal of Science and Technology Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i4.9171

Abstract

The digital era has revolutionized marketing practices, particularly through social media and mobile platforms, profoundly impacting consumer behavior and business strategies. Extensive research underscores the pivotal role of digital marketing in fostering customer relationships and driving business growth. Based on the gathered metadata, bibliometric analysis evaluates the effectiveness of scientific publications. This study investigates the following topics: (1) the total number of articles published by year; (2) the journal in which the author published the article; (3) the affiliation of the researcher who published the article; (4) the nation in which the researcher published the article; and (5) the researcher's field of study. Data in the form of scientific publications written in the English language were gathered between 2003 and 2024 from the Scopus database using the keyword "digital marketing." Vosviewer is used to visualize the publication development mapping image, and tables and graphs make up the presentation.The digital era has revolutionized marketing practices, particularly through social media and mobile platforms, profoundly impacting consumer behavior and business strategies. Extensive research underscores the pivotal role of digital marketing in fostering customer relationships and driving business growth. Based on the gathered metadata, bibliometric analysis evaluates the effectiveness of scientific publications. This study investigates the following topics: (1) the total number of articles published by year; (2) the journal in which the author published the article; (3) the affiliation of the researcher who published the article; (4) the nation in which the researcher published the article; and (5) the researcher's field of study. Data in the form of scientific publications written in the English language were gathered between 2003 and 2024 from the Scopus database using the keyword "digital marketing." Vosviewer is used to visualize the publication development mapping image, and tables and graphs make up the presentation.
Co-Authors Aam Aminah Abdul Choliq Abdul Kosim, Cucu Abdul Madjid Achmad Murdiono Ade Setia Pratama Adi Sucipto, Adi Adiasari, Wilyan Adipati Napoleon Afif Nur Rahmadi, Afif Nur Afifah, Della Abelya Agung Winarno Agus Yulianto Agustin, Resty Ahmad Saifudin, Ahmad Ahmad Yunani Airiyani, Mey Linda Aisyah Asri Nurrahma Aksani, Dila Alaik Muhammad, Syauqi Alfiana, Sheyla Alif Alfredo Lee Panggar Bessy, Jerry Ambarsari, Indri Amin, Muh. Sirojuddin Andaryanto, Andaryanto Andi Kresna Jaya Andriani, Eka Yessy Andy Chandra Pramana Ansori, Redhitya Wempi Antara, Raditya M Aprildianti, Aisya Ramadhani Eka Aprilia, Sherina Eka Ar-Rasyi, Hasna Hamida Alifia Astuti, Abel Widi Asyiroh, Eva Nur Aulia Ramadhani Awaludin, Nur Ahmad AYU LESTARI Ayuanti, Rafikhein Novia Azizah, Laily Nur Azzahra, Gabrielle Widhan Bagus Satrio, Moh. Nurman Bakhrudin, Bakhrudin Bakri Bakri Bakri Baldan, Najimul Banu , Syahar Basuni, Basuni Budi Eko Soetjipto Buyung Adi Dharma Caecaria, Dhimaz Sectio Christianadi, Januar Ika Cipto Wardoyo D. A, Forita Damayanti, Alfina Damayanti, Vidya Dani, Nofa Istia Frisna Rahma Dayat, Mohammad Dedik Budianta Devi, Salsabila Citra DEWI SAHARA Dewi, Titis Shinta Doni, Adi Setyo Rahmatu Drajat, Drajat Duerasor, Nadia Eko Juni Wahyudi Ellena, Tania Ely Siswanto Endang Komara Enjelika, Enjelika Ery Tri Djatmika RWW Fadli, Bori Heria Faisal Muhammad, Faisal Fajar Azmi Kurniawan, Fajar Azmi Faradila, Fian Arifiona Fera Ermawati, Atalia Firda Meisaroh Fitriani, Nur Afika FITRIYAH Forita Dyah Arianti, Forita Dyah Fulgentius Danardana Murwani Gaffar, Muhammad Andriana Gusrio Tendra Halbi Hanif Rani Iswari Hanif, Dian Hardiana, Candra Dwi Haryawan, Beny HASANAH, RAHMATUL Heri Pratikto Hiqmah, Milatul Huda, Achmad Nuril Huda, Moh Sulhi Ihsan, Abdul Mu’iz Ihsan Iim Wasliman, HM Ikoh, Ai Iksanudin, Moh. Ilham, Rachmad Imanudin, M.S. Ina Najiyah Indri Safitri, Indri Ismawati, Lilik Ita Athia Juli Yani Karim, Nurfadilah Karomah, Siti Kasfunnuri, M. Asren Khalikussabir, Khalikussabir Khoir, Ilya Saniyatul Khoirun Nasikin, Fitria Khusni'ah, Imroatul Kirmala, Indri Kurnia Wati, Zahra Kurnianti, Florensia Dita Dwi Kurniaty, Elly Lailiyah, Faizatul Lestari, Dian Nur Lina Budiarti, Lina Ludi Wishnu Wardana M. Cholid Mawardi Magvira, Ninin Choridatul Majid, Sulistiya Abd Makaryanawati Malik, Mochammad M. Manus, Victorio Chipta Gregory Maqsuda, Janggih Marsi Marsi Martha, Jefry Aulia Mayasaroh, Wingki Mega Noerman Ningtyas Megaswarie,, Rosika Novia Momon Sodik Imanuddin Muchamad Rizky Fauzi Mufa'idah, Zanis Nur Muhamad Fitri Muhammad, Wimar Mulyono, Enggal Chairyadi Mulyono, Lia Anggraini Munandar, Asep Nur Imam Munawar, Moh. Hefni Mustika, Nilam Sari Muttaqien, Zaenul Nashiroh, Abdillah Agustya Siwi Nasikh Naswan Suharsono Nilawati, Wardha Ningrum, Dewi Ayu Dyah Noviawati, Elis Nur Hidayatul Istiqomah Nurani, Aldina Dwi Oktaviani, Fadhilah Nur Oktaviani, Rosana Pertiwi, Miranti D. Pradana, Yudha Pramana, Aditya Pramita, Cindy Prayitno , Muh. Bambang Prayoga, Diding Setiawan Pribadi, Devi Wahyu Prista, Dynda Puji Handayati Puji Siswanto Puspitasari, Dewi Sinta putri sabella, valma Putri, Erna D. S. Putri, R. Lusi Ariyani Qurrotul Aini, Nurul Rahman, Fadali Rahman, Iradah Raisa Rahma, Deshinta Ramadhan, Ferdian Rizki Ramadhanti, Lifia Citra Ramantyo, Rachmad Nurofiq Renih Hayati Rizal Effendi, Rizal Rizkita, Marsya Aulia Rofi’ah, Siti Rohmah, Yaumi Rohman, Muhammad Nizul Ghofur Rohmanulloh, Arif Roidah, Hasna Roziah, Roziah Rusmaji, Rusmaji S Siswanto Sa'diyah, Lailatul Sa'diyah, Lailiyatus Sa.’diyah, Lailiyatus Sa’diyah, Lailiyatus Sabaruddin Sabaruddin Safani, Nabila Putri Sagita, Reni Maisatus Sahil, Mawardi Abi Salsabila, Fitri Salsabila, Nadhira Ghea Saodih, Cahya Saptono Hadi, Saptono Sari, Meysha Prastika Sari, Risca Kurnia Sarjana Sarjana Satria Putra Utama Sa’diyah, Lailiyatus Selviasari, Rike Seno Basuki Setiawan, Usep Setyawati, Ira Shafa' Annisa Puspasari Shiddiqy, Isymayati Ash siti fadilah Soleha Soleha Sopiah, Sopiah Sopiah, Sopiah Sri Utami Sriarianie, Sriarianie Subhan, Ega Saiful Sudarmiatin Sudarsono, Naswan Sugangga, Rayyan Sulton Sholehuddin, Sulton Sunyoto, Agus Bambang Supriono Supriono Susanti*, Wilda Susilawati, Susilawati Sutomo Sutomo Syarifuddin, Yuda Tan, Emily B. Toyosito, Rakay Edhiargo Umagapi, Dara Anindya Putri Umami, Nailariza Umi Faridah Utami, Rizki Amalia Wahyu Dede Gustiawan Wanitri, Ratih Indah Warsito Warsito Warsito Wempi Ansori, Redhitya Wening Patmi Rahayu Wibowo, Nyuherno Aris Widyaningrum, Santi Wisnu Wardhana, Ludi Wulandari, Selvina Junia Yanti, Anita Andri Yati Nurhayati Yaum, Lailil Aflahkul Yermias Duha Yosal Iriantara Yudiarto Perdana Putra, Yudiarto Perdana Yusuf Yusuf Zulvia, Evi