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Journal : Economics and Business Journal

Development of Innovative Packaging Design for Madura Cassava Chips to Improve Product Competitiveness Buyung Adi Dharma; Hermawan, Agus; Suharsono, Naswan
Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i1.100

Abstract

This research aims to develop the design and packaging of Madurese Cassava Chips products at Mrs X's UMKM. The research method used is a research and development model using the ADDIE model. The sample used in this study totalled 55 respondents. The data collection instrument used is a questionnaire sheet in the form of a google form. There are validation results from design experts and business practitioner experts, which are very feasible. The product was then tested on 55 respondents who were divided into two groups, namely 31 respondents were consumers of Madura Cassava Chips products who had purchased the product before development with the results being quite feasible to use and 24 respondents were consumers of Madura Cassava Chips products who had purchased the product after development with the results being very feasible to use. From the results of the pretest and posttest, it was found that there were differences in product packaging design on the competitiveness of Mrs X's MSMEs before and after developing the Madura Cassava Chips product packaging design. Based on the results that have been obtained, the development of the Madura Cassava Chips product design and packaging is very feasible to use
The Influence of Brand Value Co-Creation, Brand Trust, and Perceived Ease of Use on Interest In Investing Through Electronic Word of Mouth: Case Study on LANDX Investors Maqsuda, Janggih; Sopiah; Hermawan, Agus
Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i1.102

Abstract

The contribution of MSMEs to the Indonesian economy is large, but this sector still has obstacles in obtaining capital. Therefore, referring to Indonesian Capital Market regulations, the government, through the OJK (Financial Services Authority), issued Regulation Number 37/POJK.04/2018 concerning Crowdfunding Services through information technology-based share offerings (Equity Crowdfunding). LandX is an organizer registered with ALUDI which already has OJK permission. The average level of funds collected by LandX for each project is up to 4 billion. The population in this study is 88,572 investors who have registered with LandX as of December 2022. The sample was taken using purposive sampling. The conclusion of this research is that Brand trust has a significant effect on investors' investment interest, Brand value co-creation engagement attitude has no significant effect on investors' interest in investing in LandX through e-WOM, Brand value co-creation engagement behavior has a significant effect on investors' investment interest in LandX through e-WOM, Perceived ease of use has a significant effect on investors' interest in investing in LandX through e-WOM and E-WOM has a significant effect on investors' interest in investing in LandX
Dimensions of Behavior of Green Product Using Organic Fertilizer (Qualitative and Countitative study of Farming Communities in Mulyoagung Village) Alaik Muhammad, Syauqi; Djatmika, Ery Tri; Hermawan, Agus
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.59

Abstract

The purpose of this research is to analyze the direct and indirect relationship between green perceived quality, green perceived value, green perceived risk, green purchase intention, and green purchase behavior. This study examines the mediating role of green purchase intention in the relationship between the orientation of green perceived quality, green perceived value, green perceived risk, and green purchase behavior. This research is included in the mixed method research where both quantitative and qualitative are used. The research method used in this research is an unbalanced mixed method (concurrent embedded design) conducted on farmers in Mulyoagung Village. The research sample was taken using the quota sampling method with the sample size calculator as the method for determining the number of samples. Data collection was carried out online through a questionnaire form for 2 months on 219 farmers in Mulyoagung Village. Data analysis in this study used SEM-PLS assisted by SmartPLS 3.3.3 software. as well as for qualitative research using documentation and interviews. The results of the study show that there is a direct and indirect relationship between green perceived quality, green perceived value, green perceived risk, green purchase intention, and green purchase behavior. Not only that, there is a mediating role of green purchase intention in the relationship between the orientation of green perceived quality, green perceived value, green perceived risk, and green purchase behavior. This research is also supported by the qualitative results obtained from several predetermined informants. there is a mediating role of green purchase intention in the relationship between the orientation of green perceived quality, green perceived value, green perceived risk, and green purchase behavior. This research is also supported by the qualitative results obtained from several predetermined informants. there is a mediating role of green purchase intention in the relationship between the orientation of green perceived quality, green perceived value, green perceived risk, and green purchase behavior. This research is also supported by the qualitative results obtained from several predetermined informants).
Co-Authors Aam Aminah Abdul Choliq Abdul Kosim, Cucu Abdul Madjid Achmad Murdiono Ade Setia Pratama Adi Sucipto, Adi Adiasari, Wilyan Adipati Napoleon Afif Nur Rahmadi, Afif Nur Afifah, Della Abelya Agung Winarno Agus Yulianto Agustin, Resty Ahmad Saifudin, Ahmad Ahmad Yunani Airiyani, Mey Linda Aisyah Asri Nurrahma Aksani, Dila Alaik Muhammad, Syauqi Alfiana, Sheyla Alif Alfredo Lee Panggar Bessy, Jerry Ambarsari, Indri Amin, Muh. Sirojuddin Andaryanto, Andaryanto Andi Kresna Jaya Andriani, Eka Yessy Andy Chandra Pramana Ansori, Redhitya Wempi Antara, Raditya M Aprildianti, Aisya Ramadhani Eka Aprilia, Sherina Eka Ar-Rasyi, Hasna Hamida Alifia Astuti, Abel Widi Asyiroh, Eva Nur Aulia Ramadhani Awaludin, Nur Ahmad AYU LESTARI Ayuanti, Rafikhein Novia Azizah, Laily Nur Azzahra, Gabrielle Widhan Bagus Satrio, Moh. Nurman Bakhrudin, Bakhrudin Bakri Bakri Bakri Baldan, Najimul Banu , Syahar Basuni, Basuni Budi Eko Soetjipto Buyung Adi Dharma Caecaria, Dhimaz Sectio Christianadi, Januar Ika Cipto Wardoyo D. A, Forita Damayanti, Alfina Damayanti, Vidya Dani, Nofa Istia Frisna Rahma Dayat, Mohammad Dedik Budianta Devi, Salsabila Citra DEWI SAHARA Dewi, Titis Shinta Doni, Adi Setyo Rahmatu Drajat, Drajat Duerasor, Nadia Eko Juni Wahyudi Ellena, Tania Ely Siswanto Endang Komara Enjelika, Enjelika Ery Tri Djatmika RWW Fadli, Bori Heria Faisal Muhammad, Faisal Fajar Azmi Kurniawan, Fajar Azmi Faradila, Fian Arifiona Fera Ermawati, Atalia Firda Meisaroh Fitriani, Nur Afika FITRIYAH Forita Dyah Arianti, Forita Dyah Fulgentius Danardana Murwani Gaffar, Muhammad Andriana Gusrio Tendra Halbi Hanif Rani Iswari Hanif, Dian Hardiana, Candra Dwi Haryawan, Beny HASANAH, RAHMATUL Heri Pratikto Hiqmah, Milatul Huda, Achmad Nuril Huda, Moh Sulhi Ihsan, Abdul Mu’iz Ihsan Iim Wasliman, HM Ikoh, Ai Iksanudin, Moh. Ilham, Rachmad Imanudin, M.S. Ina Najiyah Indri Safitri, Indri Ismawati, Lilik Ita Athia Juli Yani Karim, Nurfadilah Karomah, Siti Kasfunnuri, M. Asren Khalikussabir, Khalikussabir Khoir, Ilya Saniyatul Khoirun Nasikin, Fitria Khusni'ah, Imroatul Kirmala, Indri Kurnia Wati, Zahra Kurnianti, Florensia Dita Dwi Kurniaty, Elly Lailiyah, Faizatul Lestari, Dian Nur Lina Budiarti, Lina Ludi Wishnu Wardana M. Cholid Mawardi Magvira, Ninin Choridatul Majid, Sulistiya Abd Makaryanawati Malik, Mochammad M. Manus, Victorio Chipta Gregory Maqsuda, Janggih Marsi Marsi Martha, Jefry Aulia Mayasaroh, Wingki Mega Noerman Ningtyas Megaswarie,, Rosika Novia Momon Sodik Imanuddin Muchamad Rizky Fauzi Mufa'idah, Zanis Nur Muhamad Fitri Muhammad, Wimar Mulyono, Enggal Chairyadi Mulyono, Lia Anggraini Munandar, Asep Nur Imam Munawar, Moh. Hefni Mustika, Nilam Sari Muttaqien, Zaenul Nashiroh, Abdillah Agustya Siwi Nasikh Naswan Suharsono Nilawati, Wardha Ningrum, Dewi Ayu Dyah Noviawati, Elis Nur Hidayatul Istiqomah Nurani, Aldina Dwi Oktaviani, Fadhilah Nur Oktaviani, Rosana Pertiwi, Miranti D. Pradana, Yudha Pramana, Aditya Pramita, Cindy Prayitno , Muh. Bambang Prayoga, Diding Setiawan Pribadi, Devi Wahyu Prista, Dynda Puji Handayati Puji Siswanto Puspitasari, Dewi Sinta putri sabella, valma Putri, Erna D. S. Putri, R. Lusi Ariyani Qurrotul Aini, Nurul Rahman, Fadali Rahman, Iradah Raisa Rahma, Deshinta Ramadhan, Ferdian Rizki Ramadhanti, Lifia Citra Ramantyo, Rachmad Nurofiq Renih Hayati Rizal Effendi, Rizal Rizkita, Marsya Aulia Rofi’ah, Siti Rohmah, Yaumi Rohman, Muhammad Nizul Ghofur Rohmanulloh, Arif Roidah, Hasna Roziah, Roziah Rusmaji, Rusmaji S Siswanto Sa'diyah, Lailatul Sa'diyah, Lailiyatus Sa.’diyah, Lailiyatus Sa’diyah, Lailiyatus Sabaruddin Sabaruddin Safani, Nabila Putri Sagita, Reni Maisatus Sahil, Mawardi Abi Salsabila, Fitri Salsabila, Nadhira Ghea Saodih, Cahya Saptono Hadi, Saptono Sari, Meysha Prastika Sari, Risca Kurnia Sarjana Sarjana Satria Putra Utama Sa’diyah, Lailiyatus Selviasari, Rike Seno Basuki Setiawan, Usep Setyawati, Ira Shafa' Annisa Puspasari Shiddiqy, Isymayati Ash siti fadilah Soleha Soleha Sopiah, Sopiah Sopiah, Sopiah Sri Utami Sriarianie, Sriarianie Subhan, Ega Saiful Sudarmiatin Sudarsono, Naswan Sugangga, Rayyan Sulton Sholehuddin, Sulton Sunyoto, Agus Bambang Supriono Supriono Susanti*, Wilda Susilawati, Susilawati Sutomo Sutomo Syarifuddin, Yuda Tan, Emily B. Toyosito, Rakay Edhiargo Umagapi, Dara Anindya Putri Umami, Nailariza Umi Faridah Utami, Rizki Amalia Wahyu Dede Gustiawan Wanitri, Ratih Indah Warsito Warsito Warsito Wempi Ansori, Redhitya Wening Patmi Rahayu Wibowo, Nyuherno Aris Widyaningrum, Santi Wisnu Wardhana, Ludi Wulandari, Selvina Junia Yanti, Anita Andri Yati Nurhayati Yaum, Lailil Aflahkul Yermias Duha Yosal Iriantara Yudiarto Perdana Putra, Yudiarto Perdana Yusuf Yusuf Zulvia, Evi