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Journal : iijse

Marketing Digitalization in Micro, Small, and Medium Enterprises (MSMEs) of Pamekasan Regency in Post-Pandemic Rahman, Fadali; Sudarmiatin, Sudarmiatin; Hermawan, Agus
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 1 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i1.1916

Abstract

Digitalization is a process of moving a business model that was originally used manually toward digital. While digital marketing or digital marketing is a form of business promoting and marketing a brand or brands using digital media such as the internet. The purpose of this study was to find out the use of digital marketing in post-pandemic Pamekasan Regency SMEs. This research method uses descriptive quantitative analysis with data collection techniques using a questionnaire. Respondents in this study were Pamekasan Regency MSMEs engaged in the food and beverage sector with a total sample of 45 MSMEs. The data analysis process uses editing, coding, tabulation, and data analysis.
The Role of Fintech in Improving Financial Literacy in Micro Small to Medium Enterprises in Malang Khalikussabir, Khalikussabir; Mawardi, Moh. Cholid; Handayati, Puji; Hermawan, Agus
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4375

Abstract

This journal aims to analyze the role of fintech in improving financial literacy in MSMEs in Malang. In this study, researchers took 3 samples randomly, from Malang Regency and Malang City. Analysis of the data used in this study is to use data reduction then data presentation and the last is conclusions. The results of the research are that of the four informants as a whole receiving well with the presence of fintech because fintech can facilitate transactions. Fintech also provides many benefits for MSMEs as well as more benefits from MSMEs. But of all the roles of fintech, the speakers in this study did not fully know what the role of fintech was because of the lack of socialization about fintech in MSMEs. The speaker said that in financing business capital still choose banks because banks are trusted and there are legal institutions that regulate them. Of the four speakers, the impact after using fintech is positive or there are many benefits to be gained after applying fintech to its business. The more efficient and effective business activities that make applied fintech and the development of the era require businesses to use fintech. Of the many advantages of fintech, there are certainly disadvantages, one of which is when the financial technology is problematic, it must be repaired and requires some time. Not only that, human resources that lack mastery of fintech make business people have to provide insight into fintech.
Strengthening The "Mampesendong" Food Processed MSME Business in Malang City Through Business Management Assistance Sunyoto, Agus Bambang; Antara, Raditya M; Hermawan, Agus; Winarno, Agung
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9255

Abstract

National economic stability can be maintained through the existence of Micro, Small, and Medium Enterprises (MSMEs) which have a central role in expanding employment and improving people's welfare. The purpose of this service activity is to strengthen the business capacity of "Mampesendong" Processed Food MSMEs with a focus on improving managerial skills and business assistance. This assistance is intended to create sustainable and highly competitive operations. These efforts are carried out in a planned and sustainable manner with the goal of increasing productivity, creating new entrepreneurs, and improving community welfare. The implementation process includes problem identification, needs analysis, program implementation, mentoring, and evaluation. Through this approach, the service team developed four main programs, namely: (1) digital financial statement management training, (2) strengthening attractiveness through graphic design, (3) developing online and offline marketing strategies, and (4) product innovation to increase competitiveness.
Co-Authors Aam Aminah Abdul Choliq Abdul Kosim, Cucu Abdul Madjid Achmad Murdiono Ade Setia Pratama Adi Sucipto, Adi Adiasari, Wilyan Adipati Napoleon Afif Nur Rahmadi, Afif Nur Afifah, Della Abelya Agung Winarno Agus Yulianto Agustin, Resty Ahmad Saifudin, Ahmad Ahmad Yunani Airiyani, Mey Linda Aisyah Asri Nurrahma Aksani, Dila Alaik Muhammad, Syauqi Alfiana, Sheyla Alif Alfredo Lee Panggar Bessy, Jerry Ambarsari, Indri Amin, Muh. Sirojuddin Andaryanto, Andaryanto Andi Kresna Jaya Andriani, Eka Yessy Andy Chandra Pramana Ansori, Redhitya Wempi Antara, Raditya M Aprildianti, Aisya Ramadhani Eka Aprilia, Sherina Eka Ar-Rasyi, Hasna Hamida Alifia Astuti, Abel Widi Asyiroh, Eva Nur Aulia Ramadhani Awaludin, Nur Ahmad AYU LESTARI Ayuanti, Rafikhein Novia Azizah, Laily Nur Azzahra, Gabrielle Widhan Bagus Satrio, Moh. Nurman Bakhrudin, Bakhrudin Bakri Bakri Bakri Baldan, Najimul Banu , Syahar Basuni, Basuni Budi Eko Soetjipto Buyung Adi Dharma Caecaria, Dhimaz Sectio Christianadi, Januar Ika Cipto Wardoyo D. A, Forita Damayanti, Alfina Damayanti, Vidya Dani, Nofa Istia Frisna Rahma Dayat, Mohammad Dedik Budianta Devi, Salsabila Citra DEWI SAHARA Dewi, Titis Shinta Doni, Adi Setyo Rahmatu Drajat, Drajat Duerasor, Nadia Eko Juni Wahyudi Ellena, Tania Ely Siswanto Endang Komara Enjelika, Enjelika Ery Tri Djatmika RWW Fadli, Bori Heria Faisal Muhammad, Faisal Fajar Azmi Kurniawan, Fajar Azmi Faradila, Fian Arifiona Fera Ermawati, Atalia Firda Meisaroh Fitriani, Nur Afika FITRIYAH Forita Dyah Arianti, Forita Dyah Fulgentius Danardana Murwani Gaffar, Muhammad Andriana Gusrio Tendra Halbi Hanif Rani Iswari Hanif, Dian Hardiana, Candra Dwi Haryawan, Beny HASANAH, RAHMATUL Heri Pratikto Hiqmah, Milatul Huda, Achmad Nuril Huda, Moh Sulhi Ihsan, Abdul Mu’iz Ihsan Iim Wasliman, HM Ikoh, Ai Iksanudin, Moh. Ilham, Rachmad Imanudin, M.S. Ina Najiyah Indri Safitri, Indri Ismawati, Lilik Ita Athia Juli Yani Karim, Nurfadilah Karomah, Siti Kasfunnuri, M. Asren Khalikussabir, Khalikussabir Khoir, Ilya Saniyatul Khoirun Nasikin, Fitria Khusni'ah, Imroatul Kirmala, Indri Kurnia Wati, Zahra Kurnianti, Florensia Dita Dwi Kurniaty, Elly Lailiyah, Faizatul Lestari, Dian Nur Lina Budiarti, Lina Ludi Wishnu Wardana M. Cholid Mawardi Madziatul Churiyah Magvira, Ninin Choridatul Majid, Sulistiya Abd Makaryanawati Malik, Mochammad M. Manus, Victorio Chipta Gregory Maqsuda, Janggih Marsi Marsi Martha, Jefry Aulia Mayasaroh, Wingki Mega Noerman Ningtyas Megaswarie,, Rosika Novia Momon Sodik Imanuddin Muchamad Rizky Fauzi Mufa'idah, Zanis Nur Muhamad Fitri Muhammad, Wimar Mulyono, Enggal Chairyadi Mulyono, Lia Anggraini Munandar, Asep Nur Imam Munawar, Moh. Hefni Mustika, Nilam Sari Muttaqien, Zaenul Nashiroh, Abdillah Agustya Siwi Nasikh Naswan Suharsono Nilawati, Wardha Ningrum, Dewi Ayu Dyah Noviawati, Elis Nur Hidayatul Istiqomah Nurani, Aldina Dwi Oktaviani, Fadhilah Nur Oktaviani, Rosana Pertiwi, Miranti D. Pramana, Aditya Pramita, Cindy Prayitno , Muh. Bambang Prayoga, Diding Setiawan Pribadi, Devi Wahyu Prista, Dynda Puji Handayati Puji Siswanto Puspitasari, Dewi Sinta putri sabella, valma Putri, Erna D. S. Putri, R. Lusi Ariyani Qurrotul Aini, Nurul Rahman, Fadali Rahman, Iradah Raisa Rahma, Deshinta Ramadhan, Ferdian Rizki Ramadhanti, Lifia Citra Ramantyo, Rachmad Nurofiq Renih Hayati Rizal Effendi, Rizal Rizkita, Marsya Aulia Rofi’ah, Siti Rohmah, Yaumi Rohman, Muhammad Nizul Ghofur Rohmanulloh, Arif Roidah, Hasna Roziah, Roziah Rusmaji, Rusmaji S Siswanto Sa'diyah, Lailatul Sa'diyah, Lailiyatus Sa.’diyah, Lailiyatus Sa’diyah, Lailiyatus Sabaruddin Sabaruddin Safani, Nabila Putri Sagita, Reni Maisatus Sahil, Mawardi Abi Salsabila, Fitri Salsabila, Nadhira Ghea Saodih, Cahya Saptono Hadi, Saptono Sari, Meysha Prastika Sari, Risca Kurnia Sarjana Sarjana Satria Putra Utama Sa’diyah, Lailiyatus Selviasari, Rike Seno Basuki Setiawan, Usep Setyawati, Ira Shafa' Annisa Puspasari Shiddiqy, Isymayati Ash siti fadilah Soleha Soleha Sopiah, Sopiah Sopiah, Sopiah Sri Utami Sriarianie, Sriarianie Subhan, Ega Saiful Sudarmiatin Sudarsono, Naswan Sugangga, Rayyan Sulton Sholehuddin, Sulton Sunyoto, Agus Bambang Supriono Supriono Susanti*, Wilda Susilawati, Susilawati Sutomo Sutomo Syarifuddin, Yuda Tan, Emily B. Toyosito, Rakay Edhiargo Umagapi, Dara Anindya Putri Umami, Nailariza Umi Faridah Utami, Rizki Amalia Wahyu Dede Gustiawan Wanitri, Ratih Indah Warsito Warsito Warsito Wempi Ansori, Redhitya Wening Patmi Rahayu Wibowo, Nyuherno Aris Widyaningrum, Santi Wisnu Wardhana, Ludi Wulandari, Selvina Junia Yanti, Anita Andri Yati Nurhayati Yaum, Lailil Aflahkul Yaumi Rohmah Yermias Duha Yosal Iriantara Yudiarto Perdana Putra, Yudiarto Perdana Yusuf Yusuf Zulvia, Evi