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Agus Hermawan
Universitas Negeri Malang
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The Influence of Viral Marketing and Brand Image on Purchase Decisions through E-Trust: Study on Avoskin Skincare Customers Chairatun Nisa’il Firdausi Madjid; Sudarmiatin; Agus Hermawan
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 2 (2022): May 2022
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Viral marketing is a trend that can attract consumers' attention through social media. This study aims to determine the effects of viral marketing and brand image on purchasing decisions through e-custrust. This research is a quantitative study using the SPSS 22 program. The population of this study is Avoskin Instagram followers. The sample in this study was 200 respondents. In addition, to test the eligibility of the instrument, test validity and reliability used conventional hypothesis tests and hypothesis tests—path analysis technique. The results of this study indicate that (1) viral marketing has a positive and significant effect on electronic tractrum, (2) brand image has a positive and significant effect on marketing e-traust viruses (3) has a positive and significant effect on purchasing decisions, (4) The positive and significant influence of the brand image on purchasing decisions, (5) e-custrust has a positive and significant effect on purchasing decisions. Based on the study results, the advice for company players is to provide more attractive advertisements for consumers, create a more attractive product conception and determine products according to their needs
Strategy Formulating Based On Critical Success Factors In Mutiara Bakery MSMES Budi UTAMI; Sudarmiatin SUDARMIATIN; Agus HERMAWAN
International Journal of Environmental, Sustainability, and Social Science Vol. 3 No. 2 (2022): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v3i2.131

Abstract

Mutiara Bakery is a UMKM that produces and markets bread. Currently, only 2 (two) stores are operating. CPM is an appropriate strategic management tool in identifying the strengths and weaknesses of the main competitors in relation to the strategic position of the products or services offered. This research aims to strategy formulating based on critical success factors in Mutiara bakery MSMEs. The basic method used in this research is the descriptive-analytical method. The technical implementation of this research is carried out using a survey technique, namely the method of collecting data from a number of units or individuals at the same time (or period). The results showed that Mutiara Bakery SMEs needed. The proposed marketing strategy can be divided into 2 groups, short-term and long-term. The short term can be done now, while the long term is done after waiting for capital input. Strategies that can be carried out by MSME Mutiara Bakery can now be seen as follows: 1. Creating new, more attractive packaging designs 2. Sales are made online using Facebook, Instagram, and WhatsApp.
Application Of The Co-Creation Concept Of Written Batik Design For Fashion Design In The Teenage And Current Market Segment Rahayu RAHAYU; Sudarmiatin SUDARMIATIN; Agus HERMAWAN
International Journal of Environmental, Sustainability, and Social Science Vol. 3 No. 2 (2022): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v3i2.367

Abstract

Entering the era of globalization, business development in any field has challenges, with so many varied Batik market segments, it is necessary to develop a more appropriate design by involving consumers to provide ideas or, more precisely, holding a co-creation of batik motifs by involving consumers from several market segments. Through the use of the co-creation concept, the purpose of this research is to transform a written batik product design based on local knowledge into a fashion design for the youth and contemporary market segment. This concept is a concept that gives consumers the freedom of ideas to create designs or revise existing designs according to the wishes of consumers. However, within limits provided by the Kudubanjar Batik Center as a producer, so with innovation and creation, new values will emerge in the design. Fashion for the teen and contemporary market segments because currently consumers tend to be able to play a role in the desired fashion design process. The method used for this design is to conduct FGD research to explore alternative fashion design creations. From the results of the FGD, a design sketch is prepared, which is then used as a guide for co-creation. Besides that, consumers are also free to design according to their wishes and current design trends. Based on the results of the research that has been done, there are eight fashion designs with the creation and innovation of batik motif designs designed based on local wisdom.
EFFECT OF WORKLOAD AND ORGANIZATIONAL JUSTICE ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION : Case Study On Employees Of Perumda Air Minum Tugu Tirta, Malang Aris Munandar; Agus Hermawan; Syihabudhin Syihabudhin
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 2 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i2.68

Abstract

In cases that can cause an organization to fail, excellent and skilled human resources are needed to anticipate this. Employees who have good performance can help the organization achieve the goals that have been set. This study analyzes workload and organizational justice's direct or indirect effect on employee performance mediated by job satisfaction. This study uses an Explanatory Research approach. The sample in this study amounted to 173 employees from a population of 306 employees with the research location at the Tugu Tirta drinking water company in Malang. The instrument used in data collection is in the form of a questionnaire. The data analysis technique used in this research is path analysis. The results showed that: (1) there was a significant effect of workload on job satisfaction; (2) there is a significant effect of organizational justice on job satisfaction; (3) there is a significant effect of job satisfaction on employee performance; (4) there is a significant effect of workload on employee performance; (5) there is a significant effect of organizational justice on employee performance; (6) there is no significant effect of workload on employee performance through job satisfaction; (7) there is no significant effect of organizational justice on employee performance through job satisfaction
SPIRITUAL ENTREPRENEURSHIP VALUES IN STUDENT LIFE SKILL LEARNING OF ISLAMIC BOARDING SCHOOL Aida Nurcholida; Sugeng Hadi Utomo; Agus Hermawan
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 2 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i2.71

Abstract

Islamic boarding schools have now become religious, educational institutions integrated with the local community. In line with the development in an ever-increasingly advanced era, it requires the santri students to have additional skills that can be useful when they graduate. Combining religious knowledge with entrepreneurship can complement each other and enrich the existing theory and practice of entrepreneurship because religion has now become an important element in social life. The research is conducted at the Fathul Ulum Islamic Boarding School in Jombang using qualitative research. The researcher's data collecting method is observation, interviews, and documentation. This research aims to learn how to learn life skills in growing Spiritual Entrepreneurship in students. The result of this research is that the Fathul Ulum Islamic Boarding School Jombang provides life skill learning through several business activities such as animal husbandry, fisheries, and agriculture, where in its application, the spiritual values ​​of entrepreneurship are contained in the nature that has been exemplified by the Prophet Muhammad SAW as a role model for Muslims with values Siddiq, Amanah, Tabligh and Fathonah
THE EFFECT OF SERVICE QUALITY AND SALES PROMOTION ON REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION : Study on GrabFood Customer Students in Malang City Syah Reza Al Faisal; Agus Hermawan; Titis Shinta Dhewi
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 2 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i2.80

Abstract

In service-based e-commerce companies, customer satisfaction is very important to achieve the goals of these services. This is because if the customer is not satisfied with the service that has been provided, it is possible that the customer will not be loyal and make repeated purchases of the company. With this statement, the company can measure customer satisfaction to know in detail what variables affect customer satisfaction, including service quality and sales promotion. This study aims to determine the direct or indirect effect of service quality and sales promotion on repurchase intention through customer satisfaction. This research was conducted on students at 4 different campuses in the city of Malang. The sample of this study amounted to 100 obtained by purposive sampling technique. The analysis used in the analysis using PLS (Partial Least Square). The results of this research show that the direct effect is positive and significant, while the indirect effect is also positive and significant. It is proven that service quality and sales promotion can make customers feel satisfied and make repeat purchases
Pemanfaatan Sosial Media Marketing Dalam Upaya Meningkatkan Penjualan Umkm Pada Produk Bubuk Kopi Robusta (Gubuk Angin) Di Kecamatan Bumiaji Kota Batu Miftahul Zanna Arsyad; Muh K Bonesaputra Rukman; Agung Winarno; Agus Hermawan
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 2 No. 4 (2022): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v2i4.790

Abstract

UMKM use the internet as an online marketing tool to gain a satisfying market share. Everyone in the world has easy access to the internet, including MSME entrepreneurs who have used the internet as a medium for providing and developing information sharing about products offered to consumers online. The purpose of this service is to help businesses use social media as a medium for selling Robusta ground coffee products (Gubuk Angin) in Bumiaji District, Batu City. The method used in this business is to provide attractive packaging improvements, socialize social media marketing, help set up social accounts, and create promotional media such as pictures, photos and videos.
Pengembangan Produk Unggulan Badan Usaha Milik Desa Berbasis E-Marketing Chairatun Nisa'il Firdausi Madjid; Jannatul Firdaus; Agung Winarno; Agus Hermawan
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 10, No 2 (2022): August
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/berdikari.v10i2.13191

Abstract

Social media and e-commerce, such as Instagram and Shopee, are market platforms in great demand by the public because of the ease of transactions and their product variety. The existence of these media can help Bumdes Sambigede, Sumberpucung District, Malang Regency in reaching out to potential consumers widely. The purpose of this service is to improve the knowledge and skills of managers in marketing BUMDES products based on e-marketing. The research was held through surveys, and direct experiments/practices carried out through training and mentoring. The results of this activity were in the form of a BUMDES product brand logo, rengginang product stickers/labels, BUMDES Instagram media, and a marketplace at Shopee to promote products widely by maximizing existing features and supporting applications.
Analisis Kemampuan Dinamis dalam Kelangsungan Hidup Usaha Kecil di Ekosistem Kewirausahaan selama Covid-19 Esy Nur Aisyah; Sudarmiatin Sudarmiatin; Agus Hermawan
IQTISHODUNA IQTISHODUNA (VOL.18, No.2, 2022)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.91 KB) | DOI: 10.18860/iq.v18i2.13918

Abstract

This research adopts a dynamic capability lens to study how small business entrepreneurs try to survive and grow in the entrepreneurial ecosystem affected by covid-19. The research method is using a qualitative design, 5 MSMEs in Malang City have been interviewed to assess how the entrepreneurial ecosystem in Malang City has been affected by covid-19. This allows a contemporary and realistic understanding of how small entrepreneurs are adapting to crises. The findings suggest that the entrepreneurs in this study can leverage their capabilities in terms of how they scan the current business environment and make decisions accordingly. Furthermore, small business entrepreneurs adopt a flexible approach to be able to react to the unexpected changes of covid-19 and the affected market environment. Business agility will help entrepreneurs to respond to internal and external changes in an efficient manner. Many business functions cannot resume due to the covid-19 pandemic. Marketing techniques that were considered profitable and successful before 2020 will not develop now. This is because small businesses work with fewer resources and are under financial pressure. To get the most out of fewer resources is to adapt to more digital-based functions.
The Effect of Utilitarian Web Browsing, Price Attribute, Sensory Attribute Toward Impulse Buying SME’s Product Risca Kurnia Sari; Sudarmiatin Sudarmiatin; Agus Hermawan
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 6 (2022): November 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i6.2058

Abstract

Purpose: The phenomenon of online shops in the 4.0 industrial revolution is increasing, which makes online shopping sellers have to pay attention to variety of selection, price attributes, sensory attributes in order to increase impulse buying customer online of SME’s product. Purpose of this study is to determine the effect of variety of selection, price attributes, sensory attributes on impulse buying SME’s product Design/methodology/approach: This research is an explanatory research design. This type of research is a survey research, the number of respondents in this study was 200. The sample was taken using purposive sampling and using questionnaire method, then processed through SPSS software. The analytical tool in this study uses linear regression Findings: Only Sensory attribute has no significant effect on impulse buying SME’s product Research limitations/implications: This research has limitations, which is only in one city Practical implications: The practical implications of this research are as an enrichment of management knowledge, especially marketing and costumer behavior who buy SME’s products on digital platforms. Originality/value: The originality found in this study is research that focuses on SME’s products sold online in the industrial revolution 4.0 era Paper type: Research paper
Co-Authors Abdul Mu'iz Ihsan Abdul Rachman Abdul Wahab Shobiri Abdullah As Shoib Abdullah Syakur Novianto Abdullah Syakur Novianto Abdulloh Abdulloh Abu Naim Aceng Nurul Huda Aceng Nurulhuda Achmad Nuril Huda Adelia Rahma Adi Hermawansyah Adipati Napoleon Afifudin Afifudin Agus Kurniadi Agus Sumanto Ahmad Taufiqurrahman Asy’ari Ahmad Taufiqurrahman Asy’ari Ahmad Zaki Azzuhairi Aida Nurcholida Akh.Fawaid Akhmad Rojikin Albertaadinata Albertaadinata Alfina Damayanti Ali Nurrosidah Amalia Arif Rahman Amar Ma’ruf AMELIA SETYAWATI Amelia Setyawati Amelia Sugangga Amin, Muhammad Sirojuddin Amry Mahdan Abrari Andi Hidayatullah Andika Isma Andika Wulan Febriani Andini Mei Wulandari Anis Sya’bania Anita Handayani Anita Sumelvia Dewi Anna Budiani Anni Yudiastuti Ardaning Nuriliani Arief Putra, Muh Al Fatah Arik Wulandari Aris Munandar Aris Prilatama Asep Dana Saputra Asep Nur Imam Munandar Astri Ibadiyah Aswi A. Rofiqoh Awdita Citra Birru Ayi Najmul Hidayat Ayu Putriana Dewi A’isy Fiklil Nafisah Bagus Setiawan Bakri Bakri Bakri Bakri Bambang Sugeng Bastomi, Mohamad Bima Ramadhani Budi Eko Soetjipto Budi UTAMI Chairatun Nisa'il Firdausi Madjid Chairatun Nisa’il Firdausi Madjid Choirul Anam Cipto Wardoyo Damayanti Damayanti Damis Veri Budianto Daniel Happy Putra Dara Anindya Putri Umagapi Deasy Tantriana Deddy Ibrahim Rauf Dedy Irawan Deshinta Daisa Rahma Desi Anggarwati Dewi Diah F Dewi Diah Fakhriyyah Dewi Nurjannah Dharmayana, Wayan Diana Ambarwati Diana Ambarwati Didik Hariyanto Dikie Egie Nugraha Dina Maria Ulfa Dita Rachmawati Dita Rahmi Rahayu Djoewita Djoewita Dwi Probowati Sulistyani Dyah Arini R Dyah Ayu Dwi Kusumaingrum Early Harison Mahardhika Eko Alamsyah Elisa Elisa Wildayana Elok Vilantika Ely Siswanto Emilly Nur Hapsari Emilly Nur Hapsari Enggal Chairyadi Erna Retno Rahadjeng Errica Dwitanti Erry Tri Djatmika Erwin Syahputra Ery Tri Djatmika Rudijanto Wahyu Wardhana Ery Tri Djatmika RWW Esy Nur Aisyah Evi Suwarni, Evi Fadli Muhamad, Lili Fajar Azmi Kurniawan, Fajar Azmi Fajar Dio Wahyu Tri Amukti Fariham Masula Fatmasari Endayani Fauji, Diah Ayu Septi Firda Meisaroh Fitriadi, Agus Frederik Pradana Deniswara Fulgentius Danardana Murwani Gabriella Stefanny Galuh Tyasing Swastika Handri Dian Wahyudi Hanif Rani Iswari Haqi, Syafrozi Havisfal Alviansyah Alvian Haya Nur Safa'atin Helmi Abidin Heri Pratikto Herlina Kusuma Wardhani Hernanik, Nova Dwi Hery Suprayitno Hikmawati, Kuncoro Aprilia Hilman Mauludin Hotmarulitua Manalu IFAH KHADIJAH, IFAH Iing Sri Hardiningrum Iklila Amiroh Ilma Lailatul Mufarida Imam Mukhlis Immanuel Ustradi Osijo Imroatul Dwi Khusniah Indah Adawiyyah Indah Datin Nadliroh Indah Putri Arlinawati Indira Oktavianti Intan Umull Magfira Sary Intan Umull Magfira Sary Ira Karuni Handayani Irfan Taufik Irma Hidayati Irma Hidayati Irma Hidayati Isma Wati Ismayantika Dyah Puspasari Ismayantika Dyah Puspasari Ita Athia Jannatul Firdaus Johanes Sugiyanto Joko Kurniawan Joko Kurniawan Joni Hendra Juli Yani Junaidi Krismi Budi Sienatra Kurnia Arumdani Lailiyatus Sa'diyah Landreas Utama Lie Ludi Wishnu Wardana M Edi Armanto M Farrel Rayhan Riza M Luthfi Alif Utama M. Adi Trisna Wahyudi M. Bachtiar Affandie M. Cholid Mawardi Mahfudiyanto Mahfudiyanto Maman Supriatman Mardi Maretasari, Rina Marsi Marsi Maslichah Maslichah Maslichah Maslichah Maula, Farij Ibadil Maulidya Alfi Anita Zain Mega Aulianda Miftahul Munir, Miftahul Miftahul Zanna Arsyad Moch Faisal Moch. Wahyu Widodo Moh. Amin Moh. Ilham Momon Sodik Imanuddin Mudinillah, Adam Mufid A Muh Al Fatah Arief Putra Muh K Bonesaputra Rukman Muh. Sirojuddin Amin Muhammad Fawaidul Muharrom Muhammad Rosyihuddin Muhammad Saifur Rijal Muhammad Tody Arsyianto Muhammad Zainuddin Nadhifah Citra Tsani Soraya Nadila, Salsaufy Brillian Nailariza Umami Naja Jessyka Maulani Putri Nasikh Naswan Suharsono Nida Adenia Rahma Nilam Sari Mustika Novita Rifaul Kirom, Novita Rifaul Nur Arqom Eka Fatria Nur Diana Nur Diana Nur Kholifah Nurfadilah Karim Nurhidayat, Luthfi Nurika Restuningdiah Nurika Restuningdyah Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nurul Farida Nynys Khoirun Nisa’ Oktaviani Putri Dita Arumsari Oktora, Yekie Senja Phousith Phongsavath Puji Handayani Puji Handayati Purwiyanto Rachmad Nurofiq Ramantyo Raharimalala Narindraniaina Elisoa Rahayu RAHAYU Rahma Ulfa Maghfiroh Rahman, Fadali Rahmatul Hasanah Rahmawati, Rahmawati Ratih Ratnasari Ratna Tri Hardaningtyas Renih Hayati Restu Millaningtyas Reza Ahmadiansah Ria Fitria Andriani Rieska Maharani Rifqa Faulia Putri Risang Narendra Roesma Narulita Rosi Andriani RR. Ella Evrita Hestiandari Sabaruddin Sabaruddin Sapriyadi, Wandi Saptaria, Lina Saptono Hadi Saptono Hadi, Saptono Sari, Risca Kurnia Satrio Ahmadtul Firdaus Romadhoni Septiawan, Bambang Sigit Saputra Sinollah Siti Suprihatin Sri Umi Mintarti Sudarmiatin Sudarmiyatin Sudarmiyatin Sugeng Hadi Utomo Suherman, Usep Sukardi Sukardi Sulton Sholehuddin Syah Reza Al Faisal Syihabudhin Tati Ratna Wulan Thusy Tiara Saraswati Tiara Saraswati, Thusy Titiek Ambarwati Titis Shinta Dhewi, Titis Tri Galih Yulianto Tri Sugiarti Ramadhan Triana, Arjuna Neni Uki Yonda Asepta Umi Nadhiroh Umi Nandiroh Valentino Hary valma putri sabella Valma Putri Sabella Wahjoedi wahyudi, trisna Wahyuningtiyas, Nanik Warsito Warsito Wening Patmi Rahayu Yandi, Andri Yatnanta Ramadhana Yohanes Wibisono Yufika Furi Larassita Yulia Tutik Nurfia Yuliati Yuliati Yusuf Purwanto Zanis Nur Mufa'idah Zulfan Zulkarnaen Z