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Asep Suryana
Universitas Pendidikan Indonesia
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Journal : Edutech

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COMMUNICATION MODEL IN SOCIALIZING OF URBAN FARMING “KAMPUNG BERKEBUN” INNOVATION PROGRAM IN BANDUNG CITY (MODEL KOMUNIKASI DALAM MEMASYARAKATKAN PROGRAM INOVASI URBAN FARMING “KAMPUNG BERKEBUN” DI KOTA BANDUNG PROPINSI JAWA BARAT) R, Henny Sri Mulyani; Suryana, Asep; Sugiana, Dadang
EDUTECH Vol 15, No 3 (2016): ESENSI PEMBELAJARAN MASA KINI
Publisher : Prodi Teknologi Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/edutech.v15i3.4133

Abstract

 An innovation promoted by the government of the city of Bandung in 2014 that urban gardening activities by utilizing their yards, vacant land, alley, dak  and the other, better known as Urban Farming. This activity was intended for residents of the city of Bandung with the hope of meeting the food needs of the household and supporting urban green open space. The purpose of this study was to determine the model of communication used by the Department of Agriculture and Food Security in the dissemination of innovation Urban Farming "Kampung Berkebun" in Bandung. This was accomplished through qualitative description methods of data collection and analysis using some observations, personal interviews and textual analysis. The results showed that the program of promoting Urban Farming "Kampung Berkebun" consists of two activities, namely the first event, to be disseminated to the subdistrict and village heads as the city of Bandung which is held at the Department of Agriculture and Food Security in Bandung, and the second activity is to provide training to the residents in the village location. Bandung has 34 districts and 151 villages. Training was conducted at each site include a village with a maximum of 50 people of the village residents. Deployment of innovative communication model Urban Farming "Kampung Berkebun" in the form of a model that is both mechanistic and interactional namely communication model David K Berlo (1960) and Schramm communication model (1954). Sebuah inovasi  dimasyarakatkan oleh pemerintahan Kota Bandung mulai tahun 2014 yaitu kegiatan berkebun diperkotaan dengan memanfaatkan lahan pekarangan, lahan tidur, gang, dak  dan yang lainnya   lebih dikenal dengan sebutan  Urban Farming. Kegiatan ini diperuntukan bagi   warga Kota Bandung dengan harapan dapat memenuhi kebutuhan pangan dalam skala rumah tangga dan menunjang ruang terbuka hijau perkotaan. Tujuan penelitian ini adalah untuk mengetahui model komunikasi yang digunakan Dinas Pertanian dan Ketahanan Pangan   dalam memasyarakatkan inovasi Urban Farming “Kampung Berkebun” di Kota Bandung. Metode penelitian yang digunakan adalah metode deskriptif kualitatif  dengan teknik pengumpulan data menggunakan wawancara, observasi dan studi kepustakaan. Hasil penelitian menunjukan bahwa   program memasyarakatkan  Urban Farming “Kampung Berkebun”  terdiri dari  dua kegiatan, yakni kegiatan pertama, dilakukan sosialisasi terhadap para camat dan lurah se Kota Bandung yang dilaksanakan di kantor Dinas Pertanian dan Ketahanan Pangan Kota Bandung  dan kegiatan kedua adalah memberikan pelatihan teradap warga di lokasi  kelurahan. Kota Bandung memiliki 34 kecamatan dan 151 kelurahan. Pelatihan dilaksanakan disetiap lokasi kelurahan dengan menyertakan  maksimal  50 orang warga kelurahan tersebut. Model komunikasi  penyebaran inovasi Urban Farming “Kampung Berkebun”  berupa model yang bersifat mekanistis dan interaksional yaitu model komunikasi  David K Berlo (1960) dan model komunikasi Schramm (1954).
Co-Authors - Sapriya Aan Komariah Aan Komariah Abubakar Abubakar Ade Suhendar Adi, Catur Pramono Agus Haris Widayat Agus Setiaman Almadina Rakmaniar Ambarwati, Anggi Amri Anisa Diniati Arbaini, Dyah ARIADNE, EVIE Arini Nur Fariha Arip Amin Asgawanti, Eka Desy Atwar Bajari Centurion Chandratama Priyatna, Centurion Chandratama Cepi Triatna, Cepi Cucu Yuniarsih Dadang Sadeli Dadang Sugiana Dahniar, Tedi Dandi Supriadi David I. Philippov Dedi Rumawan Erlandia Dedy Achmad Kurniady Deni Kadarsah Denny Reza Kamarullah, Denny Reza Dewi Ainun Nafis Diding Nurdin Diding Nurdin, Diding Dikdik, Asep Djaman Satori, Djaman Djam’an Satori Dreitsohn Franklyn Purba Dwi Ajeng Maulidya Makalao Dwi Budi Santoso Eka Prihatin Eka Purnama Sari, Eka Purnama Eka Surachman Engkus Kuswarno Enung Nurhayati, Enung Estu Niana Syamiya Fajar Syuderajat Fannia Juwita Permono fatimah Fatimah Firmansyah, Deri Firyal Fatin Oktaviani Funny Mustikasari Elita Gaffar, Mohammad Fakry Gina Sugina Gunawan, M. Irvan Hartati, Seri Hartika, Nely Hasan, Ansari Helina Apriyani Hendri Hermawan Adinugraha Herlina Agustin Herlina Permata Sari Hery Widijanto Heryana, Karyat Iik Nurulpaik Indarti, Lili Ira Mirawati Ismail, Nurzali Ismail, R.Moh. iwan koswara, iwan Jenny Ratna Suminar Jimi Narotama Mahameruaji Johar Permana Joko susila Josaphat Pramudijanto Junaidin Basri Karyat Heryana Komang Anggayana Kurnia Wirakusumah, Teddy Kurnia Wirakusumah Lina Herlina Lina Herlina Lishapsari Prihatini M. Mirfani, Aceng Maulana, Muhammad Hikam Ma’mun, Muflih Meidita, Chairunnisa Tri Meria Octavianti, Meria Mien Hidayat Mikhail E. Kosov Minnah El Widdah Mohammad Fakry Gaffar Mohammad Fakry Gaffar Moza, Lygaya Natalia V. Lazareva Natalya I. Nikitina Nina Winangsih Syam Novebri Novebri Nugraha Suharto Nugraha, I Gusti Wayan Albar Nugraha, Iqbal Nur Aedi, Nur Nur Hikmah Nurlaely Nurlaely Nurprapti Wahyu Widyastuti, Nurprapti Octaviani, Meria Oktaviani, Firyal Fatin Olesya V. Dudnik Prakoso, Sugih Prihatin, Eka Prihatin, Eka Priyo Subekti Putri Trulline Putri, Aprilian R, Henny Sri Mulyani Ramadhani, Fadli Muhammad Ramdini, Henri Ramli, Taufik Hadi Randa, Agrian Ratu Ratnasari, Eny Rengganis, Linangkung Diah Ayu Rifa'i, Asep Achmad Rifai, Asep Achmad Rifqi Syauqi Hubby Rini Sugiarti, Lucia Ruhimat, Mochammad Devi Cahya S. Kunto Adi Wibowo Sa'ud, Udin Syaefuddin Saffanah, Moura Sahirah, Nahdah Nasya Santi Susanti, Santi Seri Hartati Slamet Mulyana Sri Dewi Setiawati Sri Wiarti Suaebah, Ebah Sugina, Gina Suhariyad, Fendy Suhendar, Ade Sumarto Sumarto Sumarto Sumarto Sumarto Sumiati Sumiati Sunaryo Putri, Dyah Puspitasari Sururi Sururi . Sururi Sururi, Sururi Suryadi Suryadi Suryadi Suryadi Susetyo, Dwinanto Priyo sutarsih, cicih Sutia, Cece Sutrisno, Bagus Oktori Suwandi Sumartias Syafei, M. Yani Tjutju Yuniarsih, Tjutju Triana, Cepi Triana, Dewi Udin Sa'ud Udin Syaefudin Saud, Udin Syaefudin Ulfia Nanda Maulia Utomo, Ardian Setio Uud Wahyudin Veronica M. Grebennikova Widiawati Widiawati Wijaya, Rizki Ardiatama Wuryanto, Agus Yati, Sri Eka Yayah Rahyasih, Yayah Yenrizal Yenrizal Yuniarsih, Cucu Yuniarsih, Tjujtju Zaini Hafidh Zaky, Muhammad