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Asep Suryana
Universitas Pendidikan Indonesia
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Journal : Mediator

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Peningkatan Peran dan Performan Inovator untuk Pengembangan Sumber Daya Manusia Pedesaan Suryana, Asep
Mediator Vol 2, No 1 (2001)
Publisher : FIkom Unisba

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Abstract

The methodology used in this study was survey. Interview and observation were executed on 100 respondents (innovaators) in Kabupaten Bandung, selected randomly. The unit sampling was 50 respondents on rural area, and 50 respondents on urban area. The result of the study showed that: in the general, there was not significantly different between rural and urban areas in factors of human resources deveopment for innovators’ role and performance; all of respondents needed training and education program in leadership, effective communication, enterpreneurships, management of organization, skill of agriculture, skills of breeding, technology, rural economics, and human resources development; the man or institution hoped by respondents to involve in the program were agriculture instructure, nonformal organizations (non government organization), and university; on cognitive domain: respodents in rural area preferred science and skills of agriculture, breeds, and simple technology, whereas respondents in urban area preferred managerial and startegic aspects, like science of enterpreneurship, human resources development, leadership, and rural economics.
Efektivitas Komunikasi Pemasaran pada Usaha Kecil Menengah (UKM) di Kabupaten Bandung Suryana, Asep
Mediator Vol 2, No 2 (2001)
Publisher : FIkom Unisba

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Abstract

The objectives of the study were: (1) To know the dynamics of Small and middle Scale Industry (SMSI) in Kabupaten Bandun; (2) Individual effectivity on SMSI in KabupatenBandung; (3) Marketing communication management effectivity on SMSI in Kabupaten Bandung; (4) The correlation between organization dynamics level and individual effectivity on SMSI organization in Kabupaten Bandung; (5) The correlation between organization dynamics level and effectivity of marketing communication management on SMSI in Kabupaten Bandung; and (6) The correlation between individual effectivity level and effectivity of marketing communication management on SMSI in Kabupaten Bandung. The methodology used in this study was Survey Methods, to conducted the manager and workers of Small Scale Industry in Kabupaten Bandung as population target. The sample size was 60 respondents selected randomly based on sampling Random sample, technique. The results of the study showed that: (1) The dynamics of SMSI organization concerning on anatomy, structure, and process organization was effective; (2) the individual on SMSI organization concerning on motivation, attitude, aptitude, temperament, and role perception was effective; (3) The effectivity of marketing communication management on SMSI in Kabupaten Bandung concerning on planning, actuating, controlling, and marketing communication mix was effective; (4) The correlation between the dynamics organization level and individual effectivity on organization SMSI was significan; (5) The correlation between the dynamics organization level and effectivity of marketing communication management on SMSI in Kabupaten Bandung, was significan; and (6) The correlaton between individual effectivity on organization and effectivity of marketing communication managementon SMSI in Kabupaten Bandung was significant.
Co-Authors - Sapriya Aan Komariah Aan Komariah Abubakar Abubakar Ade Suhendar Adi, Catur Pramono Agus Haris Widayat Agus Setiaman Almadina Rakmaniar Ambarwati, Anggi Amri Anisa Diniati Arbaini, Dyah ARIADNE, EVIE Arini Nur Fariha Arip Amin Asgawanti, Eka Desy Atwar Bajari Centurion Chandratama Priyatna, Centurion Chandratama Cepi Triatna, Cepi Cucu Yuniarsih Dadang Sadeli Dadang Sugiana Dahniar, Tedi Dandi Supriadi David I. Philippov Dedi Rumawan Erlandia Dedy Achmad Kurniady Deni Kadarsah Denny Reza Kamarullah, Denny Reza Dewi Ainun Nafis Diding Nurdin Diding Nurdin, Diding Dikdik, Asep Djaman Satori, Djaman Djam’an Satori Dreitsohn Franklyn Purba Dwi Ajeng Maulidya Makalao Dwi Budi Santoso Eka Prihatin Eka Purnama Sari, Eka Purnama Eka Surachman Engkus Kuswarno Enung Nurhayati, Enung Estu Niana Syamiya Fajar Syuderajat Fannia Juwita Permono fatimah Fatimah Firmansyah, Deri Firyal Fatin Oktaviani Funny Mustikasari Elita Gaffar, Mohammad Fakry Gina Sugina Gunawan, M. Irvan Hartati, Seri Hartika, Nely Hasan, Ansari Helina Apriyani Hendri Hermawan Adinugraha Herlina Agustin Herlina Permata Sari Hery Widijanto Heryana, Karyat Iik Nurulpaik Indarti, Lili Ira Mirawati Ismail, Nurzali Ismail, R.Moh. iwan koswara, iwan Jenny Ratna Suminar Jimi Narotama Mahameruaji Johar Permana Joko susila Josaphat Pramudijanto Junaidin Basri Karyat Heryana Komang Anggayana Kurnia Wirakusumah, Teddy Kurnia Wirakusumah Lina Herlina Lina Herlina Lishapsari Prihatini M. Mirfani, Aceng Maulana, Muhammad Hikam Ma’mun, Muflih Meidita, Chairunnisa Tri Meria Octavianti, Meria Mien Hidayat Mikhail E. Kosov Minnah El Widdah Mohammad Fakry Gaffar Mohammad Fakry Gaffar Moza, Lygaya Natalia V. Lazareva Natalya I. Nikitina Nina Winangsih Syam Novebri Novebri Nugraha Suharto Nugraha, I Gusti Wayan Albar Nugraha, Iqbal Nur Aedi, Nur Nur Hikmah Nurlaely Nurlaely Nurprapti Wahyu Widyastuti, Nurprapti Octaviani, Meria Oktaviani, Firyal Fatin Olesya V. Dudnik Prakoso, Sugih Prihatin, Eka Prihatin, Eka Priyo Subekti Putri Trulline Putri, Aprilian R, Henny Sri Mulyani Ramadhani, Fadli Muhammad Ramdini, Henri Ramli, Taufik Hadi Randa, Agrian Ratu Ratnasari, Eny Rengganis, Linangkung Diah Ayu Rifa'i, Asep Achmad Rifai, Asep Achmad Rifqi Syauqi Hubby Rini Sugiarti, Lucia Ruhimat, Mochammad Devi Cahya S. Kunto Adi Wibowo Sa'ud, Udin Syaefuddin Saffanah, Moura Sahirah, Nahdah Nasya Santi Susanti, Santi Seri Hartati Slamet Mulyana Sri Dewi Setiawati Sri Wiarti Suaebah, Ebah Sugina, Gina Suhariyad, Fendy Suhendar, Ade Sumarto Sumarto Sumarto Sumarto Sumarto Sumiati Sumiati Sunaryo Putri, Dyah Puspitasari Sururi Sururi . Sururi Sururi, Sururi Suryadi Suryadi Suryadi Suryadi Susetyo, Dwinanto Priyo sutarsih, cicih Sutia, Cece Sutrisno, Bagus Oktori Suwandi Sumartias Syafei, M. Yani Tjutju Yuniarsih, Tjutju Triana, Cepi Triana, Dewi Udin Sa'ud Udin Syaefudin Saud, Udin Syaefudin Ulfia Nanda Maulia Utomo, Ardian Setio Uud Wahyudin Veronica M. Grebennikova Widiawati Widiawati Wijaya, Rizki Ardiatama Wuryanto, Agus Yati, Sri Eka Yayah Rahyasih, Yayah Yenrizal Yenrizal Yuniarsih, Cucu Yuniarsih, Tjujtju Zaini Hafidh Zaky, Muhammad