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All Journal Jurnal Manajemen dan Organisasi JURNAL BISNIS STRATEGI Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Bisnis dan Manajemen International Journal of Education Jurnal Manajemen dan Bisnis Sriwijaya International Journal of Nusantara Islam Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Pendidikan Islam Indonesian Journal of Science and Technology IMAGE STRATEGIC JURNAL ILMU MANAJEMEN DAN BISNIS Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Journal of Business Management Education (JBME) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Akuntansi dan Pajak JOIV : International Journal on Informatics Visualization International Journal of Artificial Intelligence Research Jurnal Manajemen & Keuangan JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Manajemen Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) MANAJERIAL SOSIOHUMANIKA Syntax Literate: Jurnal Ilmiah Indonesia Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Inovasi Bisnis (Inovbiz) SENTRALISASI JRB-Jurnal Riset Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Supply Chain Management JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Agregasi Journal of Humanities and Social Studies GEMA EKONOMI Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis Aptisi Transactions on Technopreneurship (ATT) Jurnal Bisnis dan Kewirausahaan IJEEM - Indonesian Journal of Environmental Education and Management MABIS: Manajemen dan Bisnis Business Innovation and Entrepreneurship Journal The International Journal of Business Review (The Jobs Review) Jurnal Ekonomi dan Kebijakan Publik Indonesia Akuntansi : Jurnal Akuntansi Integratif Dinasti International Journal of Education Management and Social Science Jurnal Informatika Ekonomi Bisnis International Journal of Economics Development Research (IJEDR) Jurnal Riset Bisnis dan Manajemen Jurnal Akuntansi dan Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Coopetition : Jurnal Ilmiah Manajemen Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Airlangga Journal of Innovation Management IJORER : International Journal of Recent Educational Research International Journal of Social Service and Research Edusentris: Jurnal Ilmu Pendidikan dan Pengajaran Jurnal Abmas The Journal Gastronomy Tourism Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Interkom : Jurnal Publikasi Ilmiah Bidang Teknologi Informasi dan Komunikasi International Journal of Science and Society (IJSOC) Educenter: Jurnal Ilmiah Pendidikan International Journal of Education and Social Science (IJESS) Jurnal Manajemen dan Kewirausahaan Relevance: Journal of Management and Business Journal of Islamic Economics and Business Eduvest - Journal of Universal Studies The Eastasouth Management and Business Asian Journal of Logistics Management Jurnal Informatika Ekonomi Bisnis International Journal of Educational Narratives International Journal of Multidisciplinary Approach Research and Science Journal of Business Management and Economic Development Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Riset Multidisiplin dan Inovasi Teknologi Jurnal Penelitian Pendidikan Indonesia International Journal of Nusantara Islam Commercium: Journal of Business and Management EDUCENTER JURNAL PENDIDIKAN Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Media Penelitian dan Pengembangan Kesehatan Jurnal Kajian Ekonomi dan Perbankan Syariah Journal of Tourism, Hospitality and Travel Management (JTHTM) Jurnal Wacana Kinerja: Kajian Praktis-Akademis Kinerja dan Administrasi Pelayanan Publik Jurnal Ilmiah Pariwisata
Ratih Hurriyati
Indonesian Education University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Social Sciences Transportation Other

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 1 
The Effect of CRM on the Level of Pharmacy Consumer Satisfaction Agustini, Kamelia; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Maulana, Teguh Nurakmal
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3165

Abstract

This study focuses on CRM, namely drug information services, to determine the level of satisfaction of BPJS Health patients with CRM drug information services and to determine the effect of CRM on BPJS Health patient satisfaction levels at the Bandung City Pharmacy. This research belongs to the type of quantitative descriptive research with a survey approach, namely the technique of gathering information by giving a list of questions (questionnaires) to the respondents. The population in this study were BPJS health patients who redeemed drugs at the Padjadjaran Health Pharmacy, Bandung City. The research sample is 377 respondents who have been determined based on the Slovin formula. Data collection in this study used a non-random technique (non-probability sampling) with an accidental sampling method. The results showed that CRM is a drug information service at the Padjadjaran Health Pharmacy, Bandung City in terms of the results of questionnaire observations that have been carried out regularly, the level of satisfaction of BPJS Health patients with CRM. An average of 1520, CRM drug information services on the satisfaction level of BPJS Health patients at the Padjadjaran Health Pharmacy Bandung has an effect, but is not significant based on the statistical correlation value of 42.6%.
Building Patient Satisfaction based on the Quality of Health Services based on The Digital-Based Patient's Experience at the Dental and Oral Health Service Facility in West Java Julia Famor Pratami; Ratih Hurriyati; Puspo Dewi Dirgantari
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3373

Abstract

The health care industry in Indonesia continues to grow, but the health industry has a low level of resilience. This study aims to elaborate the relationship between digital patient experience, innovation, and patient satisfaction at dental health care facilities and in West Java. Data collection was carried out using a survey of 100 patients spread across West Java. Then, the data were analyzed using path analysis and regression. The results of the study reveal that there is an indirect effect between digital patient experience and patient satisfaction through innovation. Meanwhile, digital patient experience does not directly affect patient satisfaction. Novelty is obtained by testing and analyzing the relationship between innovation, digital patient experience, patient satisfaction in one model, as well as the use of health care facilities in West Java as a unit of research analysis.
The Viewpoint of the Sharia System on Digital Marketing during the Covid 19 Pandemic M Dana Prihadi; Ratih Hurriyati; Puspo Dewi Dirgantari
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3671

Abstract

Shopping online as a new lifestyle is common in the Covid-19 pandemic. The emergence of various e-commerce platforms in Indonesian society has become a new alternative that facilitates the current pattern of people's shopping behavior. Many companies are experimenting with decentralized decision making and software to make new digital work cultures more effective and productive as working in a physical office. The existence of this pandemic can encourage consumers who do not like online shopping to finally switch to online shopping. With a phenomenon like this, the research was conducted with the aim of obtaining findings regarding the description of the application of digital marketing during the COVID-19 period seen through sharia viewpoint. This type of research uses descriptive analysis method, namely by analyzing independent variables without making comparisons and looking for correlations with other variables. From the research that has been done, it is found that every company or producer should pay attention to the condition of the products being marketed, especially in terms of Islamic law (halal and haram) and for online buying and selling transactions there is no element of usury (interest) and maisir (gambling). With the research that has been done, it is expected to increase the profit of the company or producer.
The Effect of Product Image and Website Quality on the E-Purchase Decision through Website Experience Hernandi Sujono; Ratih Hurriyati; Lili Adi Wibowo; Heny Hendrayati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6590

Abstract

In the globalization era or the 4.0 era, all activities that used to be done offline can now be completed online using the internet network. Likewise with buying and selling activities, openness, and Internet connectivity, with online media, one of which is the website. Therefore, the research objectives are to analyze the effect of the product image and website quality on online purchasing decisions; the impact of the product image and website quality on user experience (web experience); the effect of user experience (web experience) on online purchasing decisions at a Parfume Online Store. This research is a quantitative study, an inferential statistical study that takes a certain number of samples to explain the population. By collaborating with the Parfume Online Store for data collection, it is targeted that at least 100 responses are collected from online questionnaires and analyzed by structural equation modeling with Partial Least Square (PLS) software used as a tool to assist procedures. After all, the conclusions of this study are: 1) Product Image's significant positive effect on E-Purchase Decision, 2) Product Image's significant positive effect on Web Experience, 3) Web Experience's significant positive effect on E-Purchase Decision, 4) Web Quality's significant positive effect on E- Purchase Decision, 5) Web Quality's significant positive effect on Web Experience, 6) Product Image's significant positive effect on E-Purchase Decision, 7) Web Quality's significant positive effect on E-Purchase Decision Variables.
Indonesian Higher Education Marketing: Barrier and Challenges in New Normal Education and its Impact to Competitive Advantages Purnomo Purnomo; Chairul Furqon; Disman Disman; Ratih Hurriyati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6683

Abstract

In the context of the COVID-19 pandemic, the government, parents, and students themselves have different perceptions of learning needs. In Indonesia, there are three policies issued by the Ministry of Education and Culture related to the implementation of higher education in the era of adaptation to new habits (New Normal), related to the implementation of the new academic year, the implementation of the learning process, and the use of campus facilities or services. In the era of the Covid-19 Pandemic, students are forced to access sources of knowledge and information in cyberspace and can be accessed anywhere. The transition from offline to online teaching and learning can be complex, problematic and requires an evolutionary (gradual) effort. Substantial realistic efforts are needed to transform from a face-to-face teaching culture. especially in terms of offering higher education to prospective students, there are many challenges and obstacles that are passed in the higher education marketing process, in this study it is examined how higher education offers should be made during a pandemic, what are the challenges and obstacles and its impact to higher education competitive advantages, through a quantitative approach and data run by PLS-SEM. The result of this study shown education marketing with ideal STP affect Higher Education Competitiveness and recomend that education marketers must be able to distinguish their market between the short-term market, future market and primary market, secondary market in targeting consumers. A short-term target market is a market that’s more suitable for the pandemic term which generates sales in the near future. 
AIDA Model as a Marketing Strategy to Influence Consumer Buying Interest in the Digital Age Tristanto, Triyono Adi; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Elyusufi, Abdul Muhaimin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3319

Abstract

This study aims to analyze the effect of Attention, Interest, Desire and Action models on consumer buying interest as one of the marketing strategies carried out by companies through advertising on Instagram. The analytical method used is multiple linear regression analysis to test the effect of the independent variables on the dependent variable. Attention, Interest and Desire variables have no effect on buying interest where the significance value of each variable is greater than 0.05. Action variable has a significant effect on buying interest where the significance value is 0.041 or less than 0.05.The results of the questionnaire, the Action variable obtained the largest average value in the eighth question, where consumers will buy skin care products as needed. Thus it can be concluded that the skin care products that are in demand by consumers are closely related to the level of consumer needs. Therefore, product innovation is needed according to market or consumer needs. Social media as a means of marketing activities can certainly be the right choice for companies in promoting their skin care products.can provide problem solving solutions to the achievement of a company's marketing activities in the digital era.
Co-Authors Aam Rachmat Mulyana Adam Hermawan Adib Sultan, Adib Adieb Sultan, Moch. Afdol Muftiasa Aghnia Fadilah, Ratu Agus Rahayu Agustini, Kamelia Ahmad Gunawan Al Qorni, Alfi W Alfy, Riadh Alia Zulfah Fahriyyah, Alia Alifya Putri Maharani Sondra Amalia Madi, Riski Amelia, Emi Andar Danova L. Goeltom Andar Danova Lastaripar Goeltom Andre Suryaningprang Andrey Satwika Yogaswara Anggi F, Muhamad Anggitasari, Siti Rafi Anggraeni, Tuti Ani Rakhmanita Annisa Megaswara Ardelia Azhar Arifianti Ari Riswanto, Ari Arifianti, Ardelia Azhar Aripin, Arip Nur Arry Widodo Asaretkha Adjane Annisawati Asep Kurniawan Asep Munawar Asimah, Vincent Kweku Awalludin, Dudi Aynie, Rahmi Qurrota Ayuningtyas Yuli Hapsari Ayus Ahmad Yusuf Bambang Widjadjanta Bambang Widjajanta Bambang Widjajanta, Bambang Bayu Indra Setia Bintari, Vivi Indah Budi Harto Budi Prasetiyo, Budi Chaerunnisa Chaerunnisa, Chaerunnisa Chairul Furqon, Chairul Chatarina Umbul Wahyuni Christianingrum D. Disman Damayanti, Fenny Dani Dagustani Depy Muhamad Pauzy Destri Mailinda Tianingrum Dewi Mayangsari Dirgantari, Dwi Puspo Dirgantari, Puspo Disman Disman Disman Disman Disman Disman Disman, Disman Edi Firdaus Effendy, Femmy Ekarini, Mira Indriyulia Eko Susanto Elvira Azis Elyusufi, Abdul Muhaimin Emi Amelia Emi Amelia Erik Syawal Alghifari ERNAWATI Erni Martini Fahmi, Radiyul Fairuz Rifqi Abdurahman Faizal Fardhani Sigarlaki Faizal, Yopa Fajar Gumelar Maulana Fajar Ramadhan Fathurrohman, Firdaus Femmy Effendy Femmy Effendy Ferry Arfiansyah Firdausi Sulaksana, Ratu Dintha Insyani Zukhruf Firman Hidayat Firmansyah, Haidar Al Fardan Fitria Ashafira Friliyantie, Deska Galang Putra Nusantara, Galang Putra Gatot Iwan Kurniawan Gilang Bhirawa Noraga Girang Razati Girang Razati, Girang Gusni . Hadi Nasbey Hamsani Hamsani Hari Mulyadi, Hari harisandi, Prasetyo Hartati, Ajeng Sri Hartono, Pierdijono Hasan, Pupung Puad Heny Hendrayanti Heny Hendrayati Herdina, Nova Hernandi Sujono Hidayat, Firman Hidayat, Yusuf Murtadlo Hifzhil Rahman Hilda Monoarfa Hilmi Muttaqien, Hilmi Hilmi, Rafiqi Zul Igus Rahmat Ginanjar Imran, Muh. Erwinto Indradewa, Rhian Irawan, Rini Larasati Irna Widiastuti, Irna Ittaqullah, Nurul Iwan Setiawan Jalaludin, Engga Januar, Muhammad Johan, Ahmad Julia Famor Pratami Jumadil Saputra Kamaludin, Ahmad Kania Widyatami Kartika, Diana Ani Kartika, Titing Kharisma Sumiati Khelvin Aidil Fitriansyah, Khelvin Aidil Kusumah, Echo Perdana L. Lisnawati Lili Adi Wibowo Lisnawati Lisnawati Luckyardi, Senny M Maghfur, M M Sandi Marta Maisa Azizah Asmara Marcellia Susan Maryani, Dedeh Masharyono Masharyono Maulana, Teguh Nurakmal Maulana, Yono Maulidyna, Risna Medidjati, R. Adam Megantara, Khandinar Shidik Mirza Abdi Khairusy Moch. Adieb Sultan Mohamad Faizal, Mohamad Mohamad Reza Nurpratama Mokh Adib Sultan, Mokh Adib Mokh Adieb Sultan Monoarfa, Hilda Mubdi Mulya Isfahami Muchtar, Muhammad Muftiasa, Afdol Muhammad Fatwa F Muhammad Muchtar Muji Gunarto Mulyana, Helmi Munir Nur Komarudin Murugesu, Karina Devi Muthalib, Dzulfikri Azis Nabilah Ramadhan Nasrul Ni Putu Nurwita Pratami Wijaya Ningsih, Nurul Hutami Nugraha, Rifki Candra Nurpratama, Mohamad Reza Nurwita Pratami, Ni Putu Pamuji Aminullah, Zakariya Pangestu, Erry S.R Pranadita, Nugraha Prasetia, Arus Reka Prasetyo Harisandi Prasetyo Hartanto Prihadi, M Dana Pupung Puad Hasan Purnomo Purnomo Purnomo Purwanto Purwanto Puspo Dewi Dirgantara Puspo Dewi Dirgantari Puspo Dewi Dirgantari Puspo Dewi Dirgantari Puspo Dirgantari Rahmayani Ode, Hesty Ramadhan, Didit Ramadhani, Indi Ramadhian, M. Arief Rahman Ratu Dintha Insyani Zukhruf Firdausi Sulaksana Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rennyta Yusiana Rennyta Yusiana Resti Indriarti Rina Suprina Rini Andari, Rini Rini Larasati Irawan Rini Utari, Rini Rismayanti, Rosi Rivaldi Arissaputra Romlah Rommy Suleman, Nursaban Safroni Isrososiawan Santi Sofyani, Santi Saputri, Windy Eka Sarah, Kania Siti SATRIYAS ILYAS Savitri, Citra Senny Luckyardi Sentika, Sarah Setiawan, Rahyuniati Sigarlaki, Faizal Fardhani Soni, Mohammad Sri Astuti Pratminingsih Sugiharto, Nur Aziz Sugiono, Ahmad Suhono Suhono Suhono Suhono Sujono, Hernandi Sukma Nugraha Sukmayana, Dodi Sultan, Mokh. Sumantri, Dadan Sumaryana , Fitriana Dewi Suryana Suryana Syamsu Yusuf Syamsu Yusuf, Syamsu Taufik, Erwin Taufiq Rahmat Theresia Gunawan Tia Yuliawati Tiar Lina Situngkir Triadinda, Dexi Triyono Adi Tristanto Uus Muhamad Husni Tamyiz Vanessa Gaffar Vigory Gloriman Manalu Vika Nurpriyanti, Vika Wahyuddin, Nisaa Nursyabanniyah Wendi Andriatna, Wendi Wibowo, Lili Widjadjanta, Bambang Widyatami, Kania Yanti, Pitri Yasir Maulana Yogi Suprayogi Yono Maulana Yulandri, Elsa Yuliarti Maghfira Annahli Yuliati - Yuliati Yuliati Yuliawati, Novi Yuniar Sari Ratna Puri, Yuniar Sari Yunior, Ray Yusriani, Sri Zhixin Li