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All Journal PROSIDING SEMINAR NASIONAL Jurnal Ilmu Sosial dan Humaniora Journal of Indonesian Economy and Business Jurnal EMT KITA Journal on Education Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Al-Kharaj: Journal of Islamic Economic and Business Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia International Journal of Business, Law, and Education Jurnal Ekonomi Indo-MathEdu Intellectuals Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Management Science and Information Technology (IJMSIT) Jurnal Minfo Polgan (JMP) Journal Of Human And Education (JAHE) Jurnal Masyarakat Indonesia Jurnal Sistim Informasi dan Teknologi Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi International Journal of Economics and Management Research KENDALI: Economics and Social Humanities Jurnal Pengabdian West Science Jurnal Manajemen Riset Inovasi West Science Business and Management Jurnal Ekonomi Manajemen Akuntansi Jurnal Pengabdian Kepada Masyarakat Journal of Contemporary Administration and Management (ADMAN) Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Technology and Society Perspectives (TACIT) West Science Social and Humanities Studies Science Information System and Technology Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam West Science Nature and Technology Journal of Innovative and Creativity Management Studies and Business Journal Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Prosiding SeNTIK STI&K Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of The International Conference on Management, Entrepreneurship, and Business International Journal of Economics and Management Research Jurnal Indovisi Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan Oikonomia : Journal of Management Economics and Accounting Jurnal Manajemen Strategis: Jurnal Mantra
Andriya Risdwiyanto
Universitas Proklamasi 45
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Transformasi Strategi Pemasaran Produk Halal di Era Digital Untuk Peningkatan Daya Saing: Penelitian Radityo Suksmaneng Daru; Andriya Risdwiyanto; Djoko Wijono; Etty Sri Hertini; Christ Windreis
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5935

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku usaha dalam mengimplementasikan strategi pemasaran produk halal berbasis digital guna memperkuat daya saing usaha. Metode pelaksanaan dilakukan melalui tahapan sosialisasi, pelatihan, dan pendampingan yang dirancang secara partisipatif dan aplikatif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku usaha terhadap konsep pemasaran digital yang lebih komprehensif, tidak hanya berfokus pada aspek teknis, tetapi juga terintegrasi dengan nilai-nilai kehalalan produk. Selain itu, terjadi perubahan pola pikir menuju sikap yang lebih terbuka terhadap pemanfaatan teknologi digital sebagai peluang pengembangan usaha. Peningkatan juga terlihat pada keterampilan teknis peserta dalam mengelola media sosial dan marketplace, yang diikuti dengan kemampuan menyusun strategi pemasaran secara lebih terarah dan sistematis. Dampak lainnya tercermin pada meningkatnya kualitas konten pemasaran, perluasan jangkauan pasar, serta terbentuknya jejaring dan kolaborasi antar pelaku usaha. Meskipun demikian, pelaksanaan kegiatan masih menghadapi sejumlah tantangan, antara lain keterbatasan literasi digital, kendala sumber daya, rendahnya konsistensi dalam implementasi, serta belum optimalnya pemahaman terkait sertifikasi halal. Oleh karena itu, diperlukan pendampingan lanjutan yang berkelanjutan agar hasil yang telah dicapai dapat terus dikembangkan. Secara keseluruhan, kegiatan ini memberikan kontribusi nyata dalam mendorong transformasi pemasaran produk halal berbasis digital sebagai upaya peningkatan daya saing yang berkelanjutan.
Analysis of Marketing Relationships on Customer Loyalty in the Service Sector Evi Sirait; Ina Sawitri; Adyk Marga Raharja; Andriya Risdwiyanto; Djoko Widagdo
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11066

Abstract

This study aims to analyze the effect of relationship marketing on customer loyalty in the service sector. Relationship marketing is an important strategy in the service business world because it can build long-term relationships between companies and customers through communication, trust, commitment, and complaint handling. Customer loyalty is a crucial factor for the sustainability of service companies because loyal customers tend to make repeat purchases, provide positive recommendations, and are less likely to switch to competitors. This study uses a quantitative approach with an associative research type. Data were obtained by distributing questionnaires to customers in the service sector using a purposive sampling technique. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, and linear regression analysis to determine the effect of relationship marketing on customer loyalty. The research results show that relationship marketing has a positive and significant impact on customer loyalty. The variables of communication, trust, commitment, and complaint handling have been shown to contribute to increasing customer loyalty in the service sector. Customer trust is the most dominant factor in shaping loyalty because customers tend to maintain relationships with companies that are able to provide consistent and reliable service. Furthermore, effective communication and good complaint handling can also increase customer satisfaction, thereby strengthening long-term relationships between companies and customers. Therefore, service companies need to optimally implement relationship marketing to increase customer loyalty and create a competitive advantage amidst increasingly fierce business competition.
The Effect of Perceived Ease of Use and Perceived Usefulness on Intention to Use Mobile Banking Apps Andriya Risdwiyanto; Bambang Irjanto
West Science Information System and Technology Vol. 4 No. 01 (2026): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v4i01.2776

Abstract

This study examines the influence of perceived ease of use (PEOU) and perceived usefulness (PU) on the intention to use mobile banking apps in Indonesia. A total of 175 participants were surveyed, and the data were analyzed using SPSS version 25. The results indicate that both PEOU and PU significantly affect users' intention to use mobile banking apps, with perceived usefulness showing the strongest influence. Perceived ease of use also plays a significant role, though to a lesser extent. The findings suggest that enhancing both the usability and usefulness of mobile banking apps can drive higher adoption rates. This study contributes valuable insights for mobile banking developers and financial institutions aiming to improve user engagement and increase mobile banking adoption in Indonesia.
Pengaruh Brand Ambassador dan Product Review terhadap Keputusan Pembelian Online yang Dimediasi oleh Citra Merek bagi Konsumen Perempuan di Yogyakarta Nabila Rama Yunita; Andriya Risdwiyanto
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 1 No. 01 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v1i01.1753

Abstract

This research aims to determine the influence of brand ambassadors and product reviews on online purchasing decisions mediated by brand image for female consumers in Yogyakarta. The population in this study were female consumers who had used Scarlett Whitening products at least once. This study uses a quantitative approach. The sample used was non-probability sampling with a purposive sampling technique whose samples were based on certain criteria with a minimum sample of 80 respondents. This research uses questionnaire distribution data with the Google form. The data analysis tool used is Partial Least Square (PLS) with the SmartPLS version 3.0. Analytical tools are used to test data such as validity testing, reliability testing, hypothesis testing, and mediation testing. The results of this research show the significant influence of product reviews on online purchasing decisions, brand ambassadors on brand image, product reviews on brand image, and brand image on online purchasing decisions for Scarlett Whitening products for female consumers in Yogyakarta. Other findings show that brand ambassadors do not have a significant influence on online purchasing decisions. The mediation testing in this research shows that brand image is able to mediate brand ambassadors and product reviews on online purchasing decisions.
Pengaruh Kepuasan Agen, Kualitas Layanan, dan Kualitas Produk terhadap Loyalitas Agen Penyalur Cat Mowilex di Wilayah Yogyakarta Ahmad Rodli Setyoko; Andriya Risdwiyanto
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 1 No. 02 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v1i02.2104

Abstract

Businesses with increasingly competitive competition require companies to understand the factors that influence agent loyalty. This research uses quantitative methods and random sampling to determine the sample. Respondents were selected from a list of Mowilex paint distribution agents in Yogyakarta, totaling 124 people with a sample of 95 respondents. The results of this research indicate that the independent variable accounts for 66.5% of the variation in the dependent variable. Meanwhile, agent satisfaction and product quality do not have a significant effect on agent loyalty. On the other hand, service quality has a considerable impact on agent loyalty. Overall, agent satisfaction, product quality, and service quality have a significant effect on agent loyalty simultaneously.
Pengaruh Cita Rasa, Harga, dan Kualitas Layanan terhadap Kepuasan Konsumen Lekasane Street Coffee Yogyakarta Pramuditha Nanda Saputro; Andriya Risdwiyanto; Nuralam Nuralam
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 01 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i01.2583

Abstract

The research that will be carried out begins with the large number of street coffees in Yogyakarta, where competition between street coffees is increasing because at affordable prices consumers can enjoy coffee with interesting flavors. This research aims to analyze the influence of taste, price and service quality on consumer satisfaction at Lekasane Street Coffee Yogyakarta. The population in this research is an unknown number of customers of Street Coffee Lekasane Yogyakarta and the sampling technique used is a non-probability sampling technique with purposive sampling which resulted in a total of 73 respondents and the analytical tool used in this research is multiple linear regression. The method used in collecting data is using questionnaires that are distributed to consumers.Based on the results of data analysis, it can be concluded that taste, price and service quality simultaneously have a significant positive impact on consumer satisfaction from Lekasane Street Coffee. Each variable has a very significant influence on consumer satisfaction.
Analisis Pengaruh Promosi dan Harga terhadap Minat Beli Konsumen di Minimarket Gading Mas Wilson Muid; Andriya Risdwiyanto
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 02 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i02.2623

Abstract

This study aims to determine the effect of promotions and prices on consumer purchasing interest in Gading Mas Minimarket. The sample in this study amounted to 74 people, using accidental sampling technique, which is a technique for determining samples by chance. The method of data collection in this study is by giving questionnaires to customers at Gading Mas Minimarket. This study uses a descriptive analysis method through quantitative analysis and measurement of the variables studied using a Likert scale using SPSS (Statistical Program for Social Science) version 20 statistical software. The results of the analysis show that promotion and price variables (independent variables) have a significant effect on purchasing interest (dependent variable), both partially and simultaneously.
Optimizing customer experience through omnichannel marketing in retail companies during the digital transformation era Izharuddin Pagala; Reina A. Hadikusumo; Andriya Risdwiyanto; Scherly Hansopaheluwakan; Dita Rosyalita
Jurnal Indovisi Vol. 8 No. 1 (2026): Jurnal Indovisi
Publisher : Indonesian Indovisi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32698/19075008

Abstract

The rapid advancement of digital transformation has significantly changed customer behavior and challenged retail companies to deliver seamless experiences across multiple channels. This study aims to examine the role of omnichannel marketing in optimizing customer experience within retail companies during the digital transformation era. The research employs a library research approach, utilizing primary and secondary data collected from books, academic journals, research reports, and other relevant scientific publications. Data were analyzed using content analysis to identify patterns, relationships, and key insights regarding omnichannel marketing, customer experience, and digital transformation. The findings indicate that omnichannel marketing enhances customer experience through the integration of online and offline channels, personalized interactions, service consistency, and effective utilization of digital technologies. Furthermore, the study reveals that customer satisfaction, engagement, trust, and loyalty are positively influenced by seamless omnichannel experiences. Despite challenges related to technological complexity and organizational readiness, omnichannel marketing remains a critical strategy for improving competitiveness and sustaining long-term customer relationships. The study concludes that customer-centric omnichannel implementation is essential for retail success in the digital transformation era.
Modernization of Social Dialogue through Corporate Social Responsibility in Business Organizations in Indonesia Andriya Risdwiyanto; Oliviane Oroh; Damir Pada
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7607

Abstract

This study critically examines the modernization of social dialogue through Corporate Social Responsibility (CSR) in Indonesian business organizations. Employing a descriptive qualitative approach, the research utilizes a multiple case study design involving four organizations from the manufacturing, plantation, energy, and financial services sectors. Data collection methods include semi-structured interviews, targeted observations, focus group discussions, and reviews of sustainability reports, CSR documents, regulations, and relevant literature. A total of 24 informants participated, including CSR managers, industrial relations staff, worker representatives, beneficiary communities, local government officials, and civil society organization members. Thematic analysis was conducted to identify patterns related to participation, information transparency, communication equity, complaint resolution, and social outcomes. Findings indicate that CSR initiatives provide substantial benefits through business training, education, health services, financial literacy programs, environmental stewardship, and local economic partnerships. However, stakeholder dialogue remains uneven, as workers and community members are often involved only after program designs are complete. Additionally, complaint mechanisms frequently lack clear response timelines, designated responsible parties, and follow-up reports. While digital channels improve communication efficiency, in-person meetings are still necessary, particularly for groups with limited digital literacy. This research highlights the potential of CSR to enhance social dialogue when stakeholders are actively engaged from the outset.
Co-Authors Abd Halim Abror Abror Abu Muna Almaududi Ausat Ade Onny Siagian Adi Suroso Adyk Marga Raharja Afridhianika, Annisa Nugraheni AGUS DWI SANTOSO Agustina, Wiwit Ahmad Rodli Setyoko Almansyah Rundu Wonua Alvionita Paru, Maria Ambarwati, Retnoning Andreas Recki P. Andry Mochamad Ramdan Andy Rachman Anggoro Dwi Cahyo Ardiyanto Maksimilianus Gai Arief Yanto Rukmana Arief, Zaenal Arif Saefudin Artino, Adi Arum Rakhmasari Octivaningsih Asminar Mokodongan Asri Ady Bakri Bagus Hari Sugiharto Bambang Arianto Bambang Irjanto Bambang Irjanto Bambang Sugeng Dwiyanto Bambang Sugeng Dwiyanto Bambang Sugeng Dwiyanto Basu Swastha Dharmmesta Bayu Adhi Nugroho Bekti Setiadi Bekti Utomo Bilgies, Ana Fitriyatul Christ Windreis Citra Arta, Deddy Novie Cleary Ria Patricia Raranta Damir Pada Devi Andriyani Devi Yuliantina Dewa Oka Suparwata Dewi Endah Fajariana, Dewi Endah Diah Fatma Sjoraida Dita Kusuma Sari Dita Rosyalita Djoko Widagdo Djoko Wijono Djoko Wijono Djoko Wijono Djoko Wijono, Djoko Dwi Dersmi Selan Effendy, Femmy Eki Candra Elan Rusnendar Erminati Pancaningrum Etty Sri Hertini Etty Sri Hertini Eva Yuniarti Utami Evi Sirait Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo G. Gunawan Gatot Wijayanto Geofakta Razali Ghalib Suprianto Ghalib Suprianto Gusti Noorlitaria Achmad Hadi, Anto J. Hadiansyah Ma’sum Hadiansyah Ma’sum Hamdiah Hanata, Reza Yonatan Hendri Khuan Henny Dwijayani Herlandi Putra, Irsan Hertini, Etty Sri Hikmah Widi, Riantin Hizbul Khootimah Azzaakiyyah I Ketut Suada I Nyoman Tri Sutaguna I Putu Agus Dharma Hita Ibrahim, Mozart Malik Ilham Arief Ilvano Iswandi Ina Sawitri Inaya Sundari Rahmawati Irjanto, Bambang Itot Bian Raharjo Izharuddin Pagala Jamaluddin Majid Jeffriansyah Dwi Sahputra Amory Jemadi Jemadi Jemadi Jemadi Jemadi Jemadi Jemadi, Jemadi Johni Eka Putra Joko Ariawan Judianto, Loso Judijanto, Loso Karnoto . Khuan, Hendri Kiki Farida Ferine Kraugusteeliana Kraugusteeliana Kusnadi, Iwan Henri Kusnanto Darmawan Kusumawati, Diana Anggraini La Mema Parandy Laili Savitri Noor Lena Ellitan Leo Nardo Setia Budi Djojo Loso Judijanto Lova, Anggil Nopra Luckhy Natalia Anastasye Lotte Lulu Ulfa Sholihannisa M. Rafid Malik, Mirza A. Median Wilestari Melvin Krisdiana Djami Rane Metris, Diksi Moh Gifari Sono Muammar Revnu Ohara Muh. Arfah Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Hazmi Muhammad Sabir Muhammad Yusuf MUHAMMAD YUSUF Musran Munizu Mustafa, Fahrina Nabila Rama Yunita Nada Novia Deswira Naufal Haidar Ahmada Nazaruddin Ahmad Ninggar Agustina Cindya Putri Nita Dwi Setiawati Nuraini, Luthfi Nuralam Nuralam Nuralam Syamsuddin Nurani, Putri Ana Nurjanna Ladjin Nurlaili Rahmi Oliviane Oroh Perengki Susanto Pilifus Junianto Pramuditha Nanda Saputro Putra, Okta Eka Putriana Nurani Radityo suksmaneng daru Rahma, Filasti Rani Eka Arini Reina A. Hadikusumo Retno Sawitri Wulandari Riesna Apramilda Rina Sovianti Ristanti Akseptori Rival Pahrijal Riyanti, Apriani Rizky Maulana Fadillah Rochimah Imawati Saberina, Sabilla Saktya Ganes Saputra Samuel Alfonso Sugiyanto Sari, Marta Widian Saripermanik Budayanti Scherly Hansopaheluwakan Siska Hadiyanti Sivy Sondari Gadzali Sri Wahyuning Sulaeman, Moh. Muklis Suroso, Adi Suryanti Susatyo Handoko Tanti Widia Nurdiani Tanti Widia Nurdiani Tanti Widia Nurdiani Theresia Chrisna Putri Tyahya Whisnu Hendratni Utami, Eva Yuniarti Utomo, Jepri Violin, Vivid Wahyuni Sri Astutik Widyastuti Widyastuti Widyastuti Widyastuti Wilson Muid Yayat Suharyat Yeni Yogi Nurfauzi Yuli Kurniyati