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All Journal PROSIDING SEMINAR NASIONAL Jurnal Ilmu Sosial dan Humaniora Journal of Indonesian Economy and Business Jurnal EMT KITA Journal on Education Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia International Journal of Business, Law, and Education Jurnal Ekonomi Indo-MathEdu Intellectuals Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Journal Of Human And Education (JAHE) Jurnal Masyarakat Indonesia Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Sistim Informasi dan Teknologi Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi International Journal of Economics and Management Research KENDALI: Economics and Social Humanities Jurnal Pengabdian West Science Jurnal Manajemen Riset Inovasi West Science Business and Management Jurnal Ekonomi Manajemen Akuntansi Jurnal Pengabdian Kepada Masyarakat Journal of Contemporary Administration and Management (ADMAN) Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Technology and Society Perspectives (TACIT) West Science Social and Humanities Studies Science Information System and Technology Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam West Science Nature and Technology Journal of Innovative and Creativity Management Studies and Business Journal Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Journal of Ekonomics, Finance, and Management Studies Prosiding SeNTIK STI&K Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of The International Conference on Management, Entrepreneurship, and Business International Journal of Economics and Management Research Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan Oikonomia : Journal of Management Economics and Accounting Jurnal Manajemen Strategis: Jurnal Mantra
Andriya Risdwiyanto
Universitas Proklamasi 45
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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The Influence of Influencer Credibility, Message Personalization, and Brand Trust on Viral Marketing Intention of Local Fashion Brands on Social Media Hendratni, Tyahya Whisnu; Apramilda, Riesna; Sidjabat, Sonya; Kusnadi, Iwan Henri; Budayanti, Saripermanik; Risdwiyanto, Andriya
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.288

Abstract

Local fashion companies need to adopt viral marketing techniques because digital market competition requires them to build their brand presence through natural methods. The study tests the effect of three variables which are influencer credibility message personalization and brand trust on local fashion brands' social media viral marketing operations. The study used a quantitative approach which followed an explanatory research design. The researchers conducted a survey to gather data from 210 social media users who followed local fashion brand accounts and engaged with influencer content. The research team applied multiple linear regression analysis to test the data after conducting all necessary validity reliability and classical assumption tests. The findings reveal that users who trust brands from social media platforms together with their personalized messages. The research found that people trusted influencers who displayed credibility which increased their acceptance of messages and content, and personalized messages made users more relevant to the audience while building emotional connections, and brand trust functions as the key element that drives people to support companies. The success of viral marketing in local fashion brands depends on how well they implement influencer communication strategies and personalize content and build trust with customers. The study results create strategic value for local fashion businesses by demonstrating how to develop successful and lasting social media marketing programs.
Transformasi Strategi Pemasaran Produk Halal di Era Digital Untuk Peningkatan Daya Saing: Penelitian Radityo Suksmaneng Daru; Andriya Risdwiyanto; Djoko Wijono; Etty Sri Hertini; Christ Windreis
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5935

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku usaha dalam mengimplementasikan strategi pemasaran produk halal berbasis digital guna memperkuat daya saing usaha. Metode pelaksanaan dilakukan melalui tahapan sosialisasi, pelatihan, dan pendampingan yang dirancang secara partisipatif dan aplikatif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku usaha terhadap konsep pemasaran digital yang lebih komprehensif, tidak hanya berfokus pada aspek teknis, tetapi juga terintegrasi dengan nilai-nilai kehalalan produk. Selain itu, terjadi perubahan pola pikir menuju sikap yang lebih terbuka terhadap pemanfaatan teknologi digital sebagai peluang pengembangan usaha. Peningkatan juga terlihat pada keterampilan teknis peserta dalam mengelola media sosial dan marketplace, yang diikuti dengan kemampuan menyusun strategi pemasaran secara lebih terarah dan sistematis. Dampak lainnya tercermin pada meningkatnya kualitas konten pemasaran, perluasan jangkauan pasar, serta terbentuknya jejaring dan kolaborasi antar pelaku usaha. Meskipun demikian, pelaksanaan kegiatan masih menghadapi sejumlah tantangan, antara lain keterbatasan literasi digital, kendala sumber daya, rendahnya konsistensi dalam implementasi, serta belum optimalnya pemahaman terkait sertifikasi halal. Oleh karena itu, diperlukan pendampingan lanjutan yang berkelanjutan agar hasil yang telah dicapai dapat terus dikembangkan. Secara keseluruhan, kegiatan ini memberikan kontribusi nyata dalam mendorong transformasi pemasaran produk halal berbasis digital sebagai upaya peningkatan daya saing yang berkelanjutan.
PERAN MANAJEMEN LOGISTIK PANGAN TERHADAP STABILITAS HARGA BAHAN POKOK DI INDONESIA Hertini, Etty Sri; Risdwiyanto, Andriya; Agustina, Wiwit; Munizu, Musran; Malik, Mirza A.
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2184

Abstract

This study aims to analyze the role of food logistics management in stabilizing staple food prices in Indonesia. The research method used is a qualitative approach with a descriptive approach. Data were obtained through interviews, observations, and documentation from various parties involved in the food logistics system, such as government agencies, distribution actors, and traders. Data analysis was conducted using an interactive model that includes data reduction, data presentation, and conclusion drawing. Its validity was tested using triangulation techniques. The results indicate that food logistics management plays a significant role in maintaining staple food price stability. Factors such as distribution efficiency, stock management, infrastructure availability, and technology utilization significantly influence market price stability. Inefficiencies in the logistics system lead to supply imbalances, which impact price bottlenecks. Therefore, integrated improvement efforts are needed through infrastructure enhancement, storage system optimization, strengthening coordination between actors, and utilizing digital technology to create an efficient and sustainable food logistics system. This research is expected to contribute to policymaking to maintain staple food price stability and enhance national food security.
Evolution of Renewable Energy Research 2000–2026: A Bibliometric Exploration of Hot Topics and Knowledge Networks Judijanto, Loso; Karnoto, Karnoto; Handoko, Susatyo; Risdwiyanto, Andriya; Irjanto, Bambang
West Science Nature and Technology Vol. 4 No. 01 (2026): West Science Nature and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsnt.v4i01.2736

Abstract

This study aims to examine the evolution of renewable energy research from 2000 to 2026 using a bibliometric approach to identify key trends, emerging topics, and the intellectual structure of the field. Data were collected from the Scopus database and analyzed using VOSviewer to generate co-occurrence, overlay, and density visualizations. The results reveal a substantial increase in publication output over time, indicating growing global attention to renewable energy as a response to climate change and sustainability challenges. Keyword co-occurrence analysis shows that renewable energy research is structured around several major themes, including energy systems and policy, hydrogen production technologies, and electrochemical processes such as water splitting and hydrogen evolution reactions. Overlay visualization indicates a shift toward emerging topics such as machine learning, optimization, and energy system integration, reflecting the increasing role of digital technologies in enhancing energy efficiency. Density analysis further highlights the dominance of hydrogen-related research as a core hotspot within the field. Overall, the findings suggest that renewable energy research is becoming increasingly interdisciplinary, integrating engineering, environmental science, and data-driven approaches. This study contributes to a comprehensive understanding of the development and future direction of renewable energy research, providing valuable insights for researchers, policymakers, and practitioners in advancing sustainable energy transitions.
Strategi Pemasaran Viral dalam Meningkatkan Awareness Merek di Media Sosial Melvin Krisdiana Djami Rane; Muammar Revnu Ohara; Andriya Risdwiyanto; Andreas Recki P.; Yeni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7487

Abstract

The purpose of this study is to determine the effectiveness of viral marketing strategies in increasing brand awareness on social media. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are 6 elements of viral marketing that are used to increase effectiveness in increasing brand awareness, namely Providing valuable products or services, Providing easy transfer to others, Increasing, Exploiting common motivations and behaviors, Leveraging existing communication networks, and Leveraging other people's resources. In addition, viral marketing strategies have also proven effective in increasing brand awareness on social media. By utilizing relevant and creative content, the right timing in distributing content, the right audience, high interaction and engagement, and utilizing popular social media platforms such as Instagram, Facebook, TikTok, and YouTube, it can increase brand awareness, expand brand reach and encourage deeper engagement with the audience.
The Effect of Perceived Ease of Use and Perceived Usefulness on Intention to Use Mobile Banking Apps Risdwiyanto, Andriya; Irjanto, Bambang
West Science Information System and Technology Vol. 4 No. 01 (2026): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v4i01.2776

Abstract

This study examines the influence of perceived ease of use (PEOU) and perceived usefulness (PU) on the intention to use mobile banking apps in Indonesia. A total of 175 participants were surveyed, and the data were analyzed using SPSS version 25. The results indicate that both PEOU and PU significantly affect users' intention to use mobile banking apps, with perceived usefulness showing the strongest influence. Perceived ease of use also plays a significant role, though to a lesser extent. The findings suggest that enhancing both the usability and usefulness of mobile banking apps can drive higher adoption rates. This study contributes valuable insights for mobile banking developers and financial institutions aiming to improve user engagement and increase mobile banking adoption in Indonesia.
The Influence of Greenwashing Perception and Transparency Disclosure on Consumer Trust in FMCG Products in Jakarta Andriya Risdwiyanto; Rival Pahrijal; Rani Eka Arini
West Science Social and Humanities Studies Vol. 4 No. 05 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i05.2883

Abstract

This study aims to analyze the effect of perceptions of greenwashing and transparency in information disclosure on consumer trust in Fast-Moving Consumer Goods (FMCG) products in Jakarta. Increasing environmental awareness among consumers has encouraged FMCG companies to adopt green marketing strategies; however, misleading environmental claims may reduce consumer confidence toward environmentally oriented products. This research employed a quantitative approach using a survey method involving 150 respondents in Jakarta who had purchased FMCG products with environmental claims. Data were collected using questionnaires measured with a Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that perceptions of greenwashing have a negative and significant effect on consumer trust, while transparency in information disclosure has a positive and significant effect on consumer trust. The findings demonstrate that consumers tend to distrust companies perceived as exaggerating or manipulating environmental claims, whereas transparent and honest sustainability communication strengthens consumer confidence. The study concludes that FMCG companies should avoid deceptive green marketing practices and improve transparency in environmental information disclosure to maintain and enhance consumer trust. These findings provide theoretical contributions to green marketing literature and practical implications for companies seeking to strengthen sustainability-based competitive advantages in urban consumer markets.
Optimalisasi Digital Competence sebagai Strategi Adaptasi Dinamis Wirausahawan dalam Menghadapi Disrupsi Pasar di Era Digital Abu Muna Almaududi Ausat; Dewa Oka Suparwata; Andriya Risdwiyanto
Jurnal Minfo Polgan Vol. 14 No. 1 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i1.14674

Abstract

Perkembangan teknologi digital telah menciptakan disrupsi pasar yang menuntut wirausahawan untuk memiliki kemampuan adaptasi yang tinggi agar bisnis mereka tetap kompetitif. Optimalisasi digital competence menjadi strategi kunci dalam menghadapi perubahan ini, mencakup literasi informasi, komunikasi digital, pemanfaatan teknologi dalam operasional bisnis, serta keamanan siber. Penelitian ini merupakan tinjauan pustaka dengan pendekatan kualitatif dan analisis deskriptif, yang mengkaji berbagai literatur dari Google Scholar dan sumber kredibel lainnya dalam rentang tahun 2015–2024. Dari 50 artikel awal, 22 artikel dipilih berdasarkan relevansi dan kualitasnya. Hasil penelitian menunjukkan bahwa wirausahawan yang mengoptimalkan digital competence mampu meningkatkan efisiensi operasional, memperluas pasar, serta menciptakan inovasi bisnis yang berkelanjutan. Studi kasus dari Mangkokku, Buttonscarves, dan Sayurbox membuktikan bahwa pemanfaatan teknologi digital dalam pemasaran, manajemen pelanggan, dan rantai pasok dapat meningkatkan daya saing bisnis. Namun, masih banyak wirausahawan yang menghadapi kendala seperti keterbatasan akses terhadap pelatihan digital dan resistensi terhadap perubahan teknologi. Oleh karena itu, kolaborasi antara pemerintah, akademisi, dan industri diperlukan untuk menyediakan pelatihan serta dukungan kebijakan guna meningkatkan kesiapan digital wirausahawan. Implikasi penelitian ini menunjukkan bahwa peningkatan digital competence bukan hanya menjadi kebutuhan individu wirausahawan, tetapi juga faktor strategis dalam mendukung pertumbuhan ekonomi digital yang lebih inklusif dan berkelanjutan.
Co-Authors Abd Halim Abror Abror Abu Muna Almaududi Ausat Ade Onny Siagian Adi Suroso Afridhianika, Annisa Nugraheni AGUS DWI SANTOSO Agustina, Wiwit Almansyah Rundu Wonua Alvionita Paru, Maria Ambarwati, Retnoning Andreas Recki P. Andry Mochamad Ramdan Andy Rachman Anggoro Dwi Cahyo Ardiyanto Maksimilianus Gai Arief Yanto Rukmana Arief, Zaenal Arif Saefudin Artino, Adi Arum Rakhmasari Octivaningsih Asmah Sinuraya Asminar Mokodongan Asri Ady Bakri Aswadi, Dana Bagus Hari Sugiharto Bambang Arianto Bambang Irjanto Bambang Sugeng Dwiyanto Bambang Sugeng Dwiyanto Bambang Sugeng Dwiyanto Basu Swastha Dharmmesta Bayu Adhi Nugroho Bekti Setiadi Bekti Utomo Bilgies, Ana Fitriyatul Christ Windreis Citra Arta, Deddy Novie Devi Andriyani Devi Yuliantina Dewa Oka Suparwata Dewi Endah Fajariana, Dewi Endah Diah Fatma Sjoraida Dita Kusuma Sari Djoko Wijono Djoko Wijono Djoko Wijono, Djoko Dwi Dersmi Selan Effendy, Femmy Eki Candra Elan Rusnendar Erminati Pancaningrum Etty Sri Hertini Etty Sri Hertini Etty Sri Hertini Eva Yuniarti Utami Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo G. Gunawan Gatot Wijayanto Geofakta Razali Ghalib Suprianto Ghalib Suprianto Gusti Noorlitaria Achmad Hadi, Anto J. Hadiansyah Ma’sum Hanata, Reza Yonatan Hendri Khuan Henny Dwijayani Herlandi Putra, Irsan Hertini, Etty Sri Hikmah Widi, Riantin Hizbul Khootimah Azzaakiyyah I Ketut Suada I Nyoman Tri Sutaguna I Putu Agus Dharma Hita Ibrahim, Mozart Malik Ilham Arief Ilvano Iswandi Inaya Sundari Rahmawati Irjanto, Bambang Itot Bian Raharjo Jamaluddin Majid Jeffriansyah Dwi Sahputra Amory Jemadi Jemadi Jemadi Jemadi Jemadi Jemadi Jemadi, Jemadi Johni Eka Putra Joko Ariawan Judianto, Loso Judijanto, Loso Karnoto . Khuan, Hendri Kiki Farida Ferine Kraugusteeliana Kraugusteeliana Kushariyadi Kusnadi, Iwan Henri Kusnanto Darmawan Kusumawati, Diana Anggraini Laili Savitri Noor Lena Ellitan Leo Nardo Setia Budi Djojo Loso Judijanto Lova, Anggil Nopra Luckhy Natalia Anastasye Lotte M. Rafid Malik, Mirza A. Median Wilestari Melvin Krisdiana Djami Rane Metris, Diksi Moh Gifari Sono Muammar Revnu Ohara Muh. Arfah Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Hazmi Muhammad Sabir MUHAMMAD YUSUF Muhammad Yusuf Muid, Wilson Musran Munizu Mustafa, Fahrina Nada Novia Deswira Naufal Haidar Ahmada Nazaruddin Ahmad Ninggar Agustina Cindya Putri Nita Dwi Setiawati Nuraini, Luthfi Nuralam Syamsuddin Nurani, Putri Ana Nurjanna Ladjin Nurlaili Rahmi Parandy, La Mema Perengki Susanto Pilifus Junianto Putra, Okta Eka Putriana Nurani Radityo Suksmaneng Daru Rahma, Filasti Rani Eka Arini Retno Sawitri Wulandari Riesna Apramilda Rina Sovianti Ristanti Akseptori Rival Pahrijal Riyanti, Apriani Rizky Maulana Fadillah Rochimah Imawati Saberina, Sabilla Saktya Ganes Saputra Samuel Alfonso Sugiyanto Saputro, Pramuditha Nanda Sari, Marta Widian Saripermanik Budayanti Setiadi, Bekti Setyoko, Ahmad Rodli Sidjabat, Sonya Siska Hadiyanti Sivy Sondari Gadzali Sri Wahyuning Sri Wahyuning Sulaeman, Moh. Muklis Suroso, Adi Suryanti Susatyo Handoko Tanti Widia Nurdiani Tanti Widia Nurdiani Tanti Widia Nurdiani Theresia Chrisna Putri Tyahya Whisnu Hendratni Utami, Eva Yuniarti Utomo, Jepri Violin, Vivid Wahyuni Sri Astutik Widyastuti Widyastuti Widyastuti Widyastuti Wijono Yayat Suharyat Yeni Yogi Nurfauzi Yosef Tonce Yuli Kurniyati Yuliani Istiqomah Yunita, Nabila Rama