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All Journal PROSIDING SEMINAR NASIONAL Jurnal Ilmu Sosial dan Humaniora Journal of Indonesian Economy and Business Jurnal EMT KITA Journal on Education Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia International Journal of Business, Law, and Education Jurnal Ekonomi Indo-MathEdu Intellectuals Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Journal Of Human And Education (JAHE) Jurnal Masyarakat Indonesia Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Sistim Informasi dan Teknologi Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi International Journal of Economics and Management Research KENDALI: Economics and Social Humanities Jurnal Pengabdian West Science Jurnal Manajemen Riset Inovasi West Science Business and Management Jurnal Ekonomi Manajemen Akuntansi Jurnal Pengabdian Kepada Masyarakat Journal of Contemporary Administration and Management (ADMAN) Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Technology and Society Perspectives (TACIT) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity Management Studies and Business Journal Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Journal of Ekonomics, Finance, and Management Studies Prosiding SeNTIK STI&K Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of The International Conference on Management, Entrepreneurship, and Business International Journal of Economics and Management Research Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan Oikonomia : Journal of Management Economics and Accounting Jurnal Manajemen Strategis: Jurnal Mantra
Andriya Risdwiyanto
Universitas Proklamasi 45
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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The Influence of Host Credibility, Hedonic Shopping Motivation, and Mobile App Usability on Impulsive Buying Behavior of Online Shopping App Users Setiadi, Bekti; Hendratni, Tyahya Whisnu; Risdwiyanto, Andriya; Sidjabat, Sonya; Aswadi, Dana; Istiqomah, Yuliani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7569

Abstract

The study is devoted to examining how host credibility, hedonic shopping motivation, and mobile app usability impact online shoppers' impulsive buying behavior. It is based on the growing incidence of impulse buying, which is largely the result of digital interaction and technology. A quantitative explanatory approach is utilized in the research, and purposive sampling is employed to select 200 active users of online shopping applications as respondents. Data is obtained through a five-point Likert scale questionnaire and subjected to multiple linear regression analysis. The results indicate that host credibility, hedonic shopping motivation, and mobile app usability are the main factors having a positive and significant impact on the consumers' impulsive buying behavior. Theoretical implications of this Study include the expansion of the digital consumer behavior research area through the integration of social, psychological, and technical factors. The findings also provide valuable insights for online retailers in the areas of digital marketing strategy and application development that could lead to more effective and sustainable impulse buying.
Pengaruh Brand Ambassador dan Product Review terhadap Keputusan Pembelian Online yang Dimediasi oleh Citra Merek bagi Konsumen Perempuan di Yogyakarta Yunita, Nabila Rama; Risdwiyanto, Andriya
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 1 No. 01 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v1i01.1753

Abstract

This research aims to determine the influence of brand ambassadors and product reviews on online purchasing decisions mediated by brand image for female consumers in Yogyakarta. The population in this study were female consumers who had used Scarlett Whitening products at least once. This study uses a quantitative approach. The sample used was non-probability sampling with a purposive sampling technique whose samples were based on certain criteria with a minimum sample of 80 respondents. This research uses questionnaire distribution data with the Google form. The data analysis tool used is Partial Least Square (PLS) with the SmartPLS version 3.0. Analytical tools are used to test data such as validity testing, reliability testing, hypothesis testing, and mediation testing. The results of this research show the significant influence of product reviews on online purchasing decisions, brand ambassadors on brand image, product reviews on brand image, and brand image on online purchasing decisions for Scarlett Whitening products for female consumers in Yogyakarta. Other findings show that brand ambassadors do not have a significant influence on online purchasing decisions. The mediation testing in this research shows that brand image is able to mediate brand ambassadors and product reviews on online purchasing decisions.
Pengaruh Kepuasan Agen, Kualitas Layanan, dan Kualitas Produk terhadap Loyalitas Agen Penyalur Cat Mowilex di Wilayah Yogyakarta Setyoko, Ahmad Rodli; Risdwiyanto, Andriya
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 1 No. 02 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v1i02.2104

Abstract

Businesses with increasingly competitive competition require companies to understand the factors that influence agent loyalty. This research uses quantitative methods and random sampling to determine the sample. Respondents were selected from a list of Mowilex paint distribution agents in Yogyakarta, totaling 124 people with a sample of 95 respondents. The results of this research indicate that the independent variable accounts for 66.5% of the variation in the dependent variable. Meanwhile, agent satisfaction and product quality do not have a significant effect on agent loyalty. On the other hand, service quality has a considerable impact on agent loyalty. Overall, agent satisfaction, product quality, and service quality have a significant effect on agent loyalty simultaneously.
Pengaruh Cita Rasa, Harga, dan Kualitas Layanan terhadap Kepuasan Konsumen Lekasane Street Coffee Yogyakarta Saputro, Pramuditha Nanda; Risdwiyanto, Andriya; Nuralam, Nuralam
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 01 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i01.2583

Abstract

The research that will be carried out begins with the large number of street coffees in Yogyakarta, where competition between street coffees is increasing because at affordable prices consumers can enjoy coffee with interesting flavors. This research aims to analyze the influence of taste, price and service quality on consumer satisfaction at Lekasane Street Coffee Yogyakarta. The population in this research is an unknown number of customers of Street Coffee Lekasane Yogyakarta and the sampling technique used is a non-probability sampling technique with purposive sampling which resulted in a total of 73 respondents and the analytical tool used in this research is multiple linear regression. The method used in collecting data is using questionnaires that are distributed to consumers.Based on the results of data analysis, it can be concluded that taste, price and service quality simultaneously have a significant positive impact on consumer satisfaction from Lekasane Street Coffee. Each variable has a very significant influence on consumer satisfaction.
Analisis Pengaruh Promosi dan Harga terhadap Minat Beli Konsumen di Minimarket Gading Mas Muid, Wilson; Risdwiyanto, Andriya
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 02 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i02.2623

Abstract

This study aims to determine the effect of promotions and prices on consumer purchasing interest in Gading Mas Minimarket. The sample in this study amounted to 74 people, using accidental sampling technique, which is a technique for determining samples by chance. The method of data collection in this study is by giving questionnaires to customers at Gading Mas Minimarket. This study uses a descriptive analysis method through quantitative analysis and measurement of the variables studied using a Likert scale using SPSS (Statistical Program for Social Science) version 20 statistical software. The results of the analysis show that promotion and price variables (independent variables) have a significant effect on purchasing interest (dependent variable), both partially and simultaneously.
The Influence of Influencer Credibility, Message Personalization, and Brand Trust on Viral Marketing Intention of Local Fashion Brands on Social Media Hendratni, Tyahya Whisnu; Apramilda, Riesna; Sidjabat, Sonya; Kusnadi, Iwan Henri; Budayanti, Saripermanik; Risdwiyanto, Andriya
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.288

Abstract

Local fashion companies need to adopt viral marketing techniques because digital market competition requires them to build their brand presence through natural methods. The study tests the effect of three variables which are influencer credibility message personalization and brand trust on local fashion brands' social media viral marketing operations. The study used a quantitative approach which followed an explanatory research design. The researchers conducted a survey to gather data from 210 social media users who followed local fashion brand accounts and engaged with influencer content. The research team applied multiple linear regression analysis to test the data after conducting all necessary validity reliability and classical assumption tests. The findings reveal that users who trust brands from social media platforms together with their personalized messages. The research found that people trusted influencers who displayed credibility which increased their acceptance of messages and content, and personalized messages made users more relevant to the audience while building emotional connections, and brand trust functions as the key element that drives people to support companies. The success of viral marketing in local fashion brands depends on how well they implement influencer communication strategies and personalize content and build trust with customers. The study results create strategic value for local fashion businesses by demonstrating how to develop successful and lasting social media marketing programs.
Transformasi Strategi Pemasaran Produk Halal di Era Digital Untuk Peningkatan Daya Saing: Penelitian Radityo Suksmaneng Daru; Andriya Risdwiyanto; Djoko Wijono; Etty Sri Hertini; Christ Windreis
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5935

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku usaha dalam mengimplementasikan strategi pemasaran produk halal berbasis digital guna memperkuat daya saing usaha. Metode pelaksanaan dilakukan melalui tahapan sosialisasi, pelatihan, dan pendampingan yang dirancang secara partisipatif dan aplikatif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku usaha terhadap konsep pemasaran digital yang lebih komprehensif, tidak hanya berfokus pada aspek teknis, tetapi juga terintegrasi dengan nilai-nilai kehalalan produk. Selain itu, terjadi perubahan pola pikir menuju sikap yang lebih terbuka terhadap pemanfaatan teknologi digital sebagai peluang pengembangan usaha. Peningkatan juga terlihat pada keterampilan teknis peserta dalam mengelola media sosial dan marketplace, yang diikuti dengan kemampuan menyusun strategi pemasaran secara lebih terarah dan sistematis. Dampak lainnya tercermin pada meningkatnya kualitas konten pemasaran, perluasan jangkauan pasar, serta terbentuknya jejaring dan kolaborasi antar pelaku usaha. Meskipun demikian, pelaksanaan kegiatan masih menghadapi sejumlah tantangan, antara lain keterbatasan literasi digital, kendala sumber daya, rendahnya konsistensi dalam implementasi, serta belum optimalnya pemahaman terkait sertifikasi halal. Oleh karena itu, diperlukan pendampingan lanjutan yang berkelanjutan agar hasil yang telah dicapai dapat terus dikembangkan. Secara keseluruhan, kegiatan ini memberikan kontribusi nyata dalam mendorong transformasi pemasaran produk halal berbasis digital sebagai upaya peningkatan daya saing yang berkelanjutan.
PERAN MANAJEMEN LOGISTIK PANGAN TERHADAP STABILITAS HARGA BAHAN POKOK DI INDONESIA Hertini, Etty Sri; Risdwiyanto, Andriya; Agustina, Wiwit; Munizu, Musran; Malik, Mirza A.
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2184

Abstract

This study aims to analyze the role of food logistics management in stabilizing staple food prices in Indonesia. The research method used is a qualitative approach with a descriptive approach. Data were obtained through interviews, observations, and documentation from various parties involved in the food logistics system, such as government agencies, distribution actors, and traders. Data analysis was conducted using an interactive model that includes data reduction, data presentation, and conclusion drawing. Its validity was tested using triangulation techniques. The results indicate that food logistics management plays a significant role in maintaining staple food price stability. Factors such as distribution efficiency, stock management, infrastructure availability, and technology utilization significantly influence market price stability. Inefficiencies in the logistics system lead to supply imbalances, which impact price bottlenecks. Therefore, integrated improvement efforts are needed through infrastructure enhancement, storage system optimization, strengthening coordination between actors, and utilizing digital technology to create an efficient and sustainable food logistics system. This research is expected to contribute to policymaking to maintain staple food price stability and enhance national food security.
Co-Authors Abd Halim Abror Abror Abu Muna Almaududi Ausat Ade Onny Siagian Adi Suroso Afridhianika, Annisa Nugraheni Agustina, Wiwit Almansyah Rundu Wonua Alvionita Paru, Maria Ambarwati, Retnoning Andreas Recki P. Andreas Recki P. Andry Mochamad Ramdan Andy Rachman Anggoro Dwi Cahyo Ardiyanto Maksimilianus Gai Arief Yanto Rukmana Arief, Zaenal Arif Saefudin Artino, Adi Arum Rakhmasari Octivaningsih Asmah Sinuraya Asminar Mokodongan Asri Ady Bakri Aswadi, Dana Ausat, Abu Muna Almaududi Bagus Hari Sugiharto Bambang Arianto Bambang Irjanto Bambang Sugeng Dwiyanto Bambang Sugeng Dwiyanto Bambang Sugeng Dwiyanto Basu Swastha Dharmmesta Bayu Adhi Nugroho Bekti Setiadi Bekti Utomo Bilgies, Ana Fitriyatul Budayanti, Saripermanik Christ Windreis Citra Arta, Deddy Novie Devi Andriyani Devi Yuliantina Dewa Oka Suparwata Dewi Endah Fajariana, Dewi Endah Diah Fatma Sjoraida Dita Kusuma Sari Djoko Wijono Djoko Wijono Djoko Wijono, Djoko Dwi Dersmi Selan Effendy, Femmy Eki Candra Elan Rusnendar Erminati Pancaningrum Etty Sri Hertini Etty Sri Hertini Etty Sri Hertini Eva Yuniarti Utami Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo Gatot Wijayanto Geofakta Razali Ghalib Suprianto Ghalib Suprianto Gusti Noorlitaria Achmad Hadi, Anto J. Hadiansyah Ma’sum Hanata, Reza Yonatan Hendri Khuan Henny Dwijayani Herlandi Putra, Irsan Hertini, Etty Sri Hikmah Widi, Riantin Hizbul Khootimah Azzaakiyyah I Ketut Suada I Nyoman Tri Sutaguna I Putu Agus Dharma Hita Ibrahim, Mozart Malik Ilham Arief Ilvano Iswandi Inaya Sundari Rahmawati Itot Bian Raharjo Jamaluddin Majid Jeffriansyah Dwi Sahputra Amory Jemadi Jemadi Jemadi Jemadi Jemadi Jemadi Jemadi, Jemadi Johni Eka Putra Joko Ariawan Judianto, Loso Judijanto, Loso Khuan, Hendri Kiki Farida Ferine Kraugusteeliana Kraugusteeliana Kushariyadi Kusnadi, Iwan Henri Kusnanto Darmawan Kusumawati, Diana Anggraini Laili Savitri Noor Lena Ellitan Leo Nardo Setia Budi Djojo Loso Judijanto Lova, Anggil Nopra Luckhy Natalia Anastasye Lotte M. Rafid Malik, Mirza A. Median Wilestari Melvin Krisdiana Djami Rane Melvin Krisdiana Djami Rane Metris, Diksi Mochamad Ramdan, Andry Moh Gifari Sono Muammar Revnu Ohara Muammar Revnu Ohara Muh. Arfah Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Hazmi Muhammad Sabir MUHAMMAD YUSUF Muhammad Yusuf Muid, Wilson Musran Munizu Mustafa, Fahrina Nada Novia Deswira Naufal Haidar Ahmada Nazaruddin Ahmad Ninggar Agustina Cindya Putri Nita Dwi Setiawati Nuraini, Luthfi Nuralam Syamsuddin Nurani, Putri Ana Nurjanna Ladjin Nurlaili Rahmi Parandy, La Mema Perengki Susanto Pilifus Junianto Putra, Okta Eka Putriana Nurani Radityo Suksmaneng Daru Rahma, Filasti Retno Sawitri Wulandari Riesna Apramilda Rina Sovianti Ristanti Akseptori Riyanti, Apriani Rizky Maulana Fadillah Rochimah Imawati Saberina, Sabilla Saktya Ganes Saputra Samuel Alfonso Sugiyanto Santoso, Agus Dwi Saputro, Pramuditha Nanda Sari, Marta Widian Setiadi, Bekti Setyoko, Ahmad Rodli Sidjabat, Sonya Siska Hadiyanti Sivy Sondari Gadzali Sri Wahyuning Sri Wahyuning Sulaeman, Moh. Muklis Suroso, Adi Suryanti Sutrisno Sutrisno Tanti Widia Nurdiani Tanti Widia Nurdiani Tanti Widia Nurdiani Theresia Chrisna Putri Tyahya Whisnu Hendratni Utami, Eva Yuniarti Utomo, Jepri Violin, Vivid Wahyuni Sri Astutik Widyastuti Widyastuti Widyastuti Widyastuti Wijono Yayat Suharyat Yeni Yeni Yogi Nurfauzi Yosef Tonce Yuli Kurniyati Yuliani Istiqomah Yunita, Nabila Rama